There are a whopping 195,000 real estate agents in Florida, as well as dozens of real estate companies. While you have plenty of options for buying and selling, choosing the right service can be challenging.
Clever's team of experts is here to help. We've found and vetted Florida's top real estate companies for different situations, including:
Best for saving money: Discount brokers
Discount brokers charge lower listing fees, making them a great option for home sellers who want to save. Some also offer buyers a rebate after they close on a new home.
In Florida, you have your pick between discount brokers with nationwide reach — like Clever Real Estate and Redfin — as well as regional companies like 1 Percent Lists.
Clever Real Estate
Get Started💲 Listing Fee
1.5% (min. $3,000)
💰 Avg. Savings
$5,625
⭐ Avg. Customer Rating
4.9/5 (1,995 reviews)
Clever is a quick, easy, and free way to find a top-rated local agent. And, unlike many similar companies, Clever pre-negotiates big discounts on your behalf, so you can save thousands without sacrificing on service.
- Clever offers a free, nationwide agent-matching service that partners with full-service local agents from conventional brokerages like Keller Williams, Century 21, and RE/MAX.
- You get multiple agent matches so you can interview, compare marketing plans, and choose the best fit.
- Clever pre-negotiates low rates on your behalf — you get full service for a low 1.5% listing fee.
- If you buy with Clever, you could get cash back after closing.
- You may not get matched with an agent from your preferred real estate brokerage.
- Agents may not provide premium services like drone photography and professional home staging.
Clever has a 4.9 out of 5 rating on Trustpilot, based on 1,844 reviews.
Clever has pre-negotiated low commission rates with top agents in all 50 states and Washington, DC.
Redfin
Full Review💲 Listing Fee
1.5% (min. fees vary)
💰 Avg. Savings
$5,550
⭐ Avg. Customer Rating
3.7/5 (301 reviews)
Redfin offers real savings and is a proven brand. But sellers could compromise on service — especially agent experience and availability.
- If you buy and sell with Redfin, you'll get a 0.5% listing fee discount.
- Redfin gives its listings premium placement in its popular home search app.
- If finding the right agent is a top priority, you'll have limited options — Redfin only has a few agents in each of its markets.
- Redfin agents handle more customers at once than the average realtor, so they may not be able to provide as much personalized service.
Redfin has a 3.7 out of 5 rating (301 reviews) across popular review sites like Google and Yelp.
Redfin is available in 80+ U.S. markets (see all locations).
1 Percent Lists
💲 Listing fee
1% (min. fees vary)
💰 Avg. Savings
$8,000
⭐ Avg. Customer Rating
4.9/5.0 (671 reviews)
1 Percent Lists is one of the better discount real estate brokers available in the Southeast, but other companies provide better hands-on service for the same price.
- 1 Percent Lists offers one of the lowest listing fees on the market at 1%.
- Sellers will receive comparable service to a traditional realtor.
- Limited agent selection may mean you have to work with an agent who isn't a good fit.
- Agents handle more customers than traditional realtors, so you may not get as much one-on-one support.
1 Percent Lists has a 4.9 out of 5 rating (671 reviews) across popular review sites like Google, Trustpilot, and Zillow.
1 Percent Lists is available in the following areas: FL, GA, LA, MS, NC, RI, SC, TN.
SimpleShowing
Full Review💲 Listing Fee
1% (min. $3,500)
💰 Avg. Savings
$6,375
⭐ Avg. Customer Rating
4.9/5 (335 reviews)
SimpleShowing’s commission savings are solid — but you may compromise on agent selection and hands-on service.
- SimpleShowing is one of the only true 1% commission companies.
- It also offers one of the largest home buyer rebates of any low-fee brokerage.
- You have very few options when it comes to selecting your agent.
- Agents handle more customers than the average realtor, which could impact service quality.
SimpleShowing has a 4.9 out of 5 rating (335 reviews) across popular review sites like Google, Trustpilot, and Zillow.
SimpleShowing is available in the following areas: FL, GA, TX.
Redefy
Full Review💲 Listing Fee
$3,500 (1% above $1M)
💰 Avg. Savings
$8,500
⭐ Avg. Customer Rating
4.6/5 (300 reviews)
Redefy’s flat fee could offer big savings. But hands-off service and non-refundable upfront fees make it a hard sell over other, less risky options.
- Flat $3,500 listing fee is an excellent value for higher-priced homes
- Agents provide more in-person services than some similarly-priced low commission brands
- Redefy charges an upfront, non-refundable $500 fee (most companies don't make you pay anything until your house sells)
- Your agent will not host an open house for you
Redefy has a 4.6 out of 5 rating (300 reviews) across popular review sites like Google and Zillow.
Redefy is available in the following areas: CO, FL, GA, IL, NC, SC, TN, TX, VA.
Best for a fast sale: iBuyers and cash buyers
For homeowners who want to sell their homes in a matter of weeks, some companies will make a cash offer and close on your sale quickly.
iBuyers (companies like Offerpad and Opendoor) pay slightly less than a traditional buyer. However, they usually buy homes that can be sold as-is and avoid properties that require repairs. iBuyers in Florida mostly operate in major metropolitan areas, like Jacksonville, Miami, and Tampa.
» FIND: The Best 6 iBuyer Companies Ranked & Reviewed
Conventional cash buyers ("We Buy Houses" companies) make low offers — as little as 50% of the fair market value. They're best suited for sellers who otherwise won't find traditional buyers or who need to offload a property ASAP.
Offerpad
Full ReviewService Fee
5%
Closing Date Window
8–90 days
Average Rating
3.9 | 524 reviews
Offerpad promises the certainty of a cash offer and a fast closing on a date you choose. Of all the iBuyers, Offerpad has the most flexibility when it comes to closing (8–90 days) and is liked by customers for its personalized customer service and perks like a free local move.
Pros
- Generous closing window compared to competitors
- Late checkout option gives sellers up to 3 days to move out after closing
- Access additional services, such as free local moves within 50 miles
Cons
- You might face a 1% cancellation fee if you back out of the sale
- Not as widely available as competitors like Opendoor
Offerpad is currently purchasing homes in 25 locations, including:
- AL: Birmingham
- AZ: Phoenix, Tucson
- CA: Riverside, Sacramento, San Bernardino
- CO: Denver
- FL: Jacksonville, Orlando, Tampa
- GA: Atlanta
- IN: Indianapolis
- KS: Kansas City
- MO: Kansas City, St. Louis
- NV: Las Vegas
- NC: Charlotte (+ neighboring parts of SC), Raleigh
- OH: Columbus
- SC: Columbia
- TN: Nashville
- TX: Austin, Dallas-Fort Worth, Houston, San Antonio
As of 8/17/2022, Offerpad's average customer rating is 3.9 based on 524 reviews.
- Review.io: 2.2 | 19 reviews
- Better Business Bureau: A+ | 4.23 | 258 reviews
- Website: www.offerpad.com
- Phone: (844) 388-4539
- Email (Sellers): info@offerpad.com
- Email (Buyers): buyers@offerpad.com
Opendoor
Full ReviewService Fee
5%
Closing Date Window
14–60 days
Average Rating
4.3 | 3,322 reviews
Opendoor is a good option for home sellers who need a fast, predictable sale with minimal hassle. While the price that Opendoor pays might be slightly below the value of comparable homes on the open market, the difference might be worth it for people who value convenience and speed.
Pros
- 5% service fee is lower than competitors
- Additional in-house services, including Opendoor Home Loans & OD Title
- Highly rated in customers' online reviews
Cons
- Offer prices may vary by market
- Limited ability to negotiate
- Buyers may find Opendoor's repairs insufficient
Opendoor is currently purchasing homes in 47 locations, including:
- AZ: Phoenix, Tucson
- CA: Los Angeles, Riverside, Sacramento, San Diego
- CO: Denver
- FL: Jacksonville, Orlando, Tampa
- GA: Atlanta
- MN: Minneapolis-St. Paul
- NV: Las Vegas
- NC: Asheville, Charlotte, Raleigh-Durham
- OR: Portland
- TN: Nashville
- TX: Austin, Dallas-Fort Worth, Houston, San Antonio
- UT: Salt Lake City
As of 8/17/2022, Opendoor's weighted average is 4.3 based on 3,322 reviews.
- Reviews.io: 4.4 | 2965 reviews
- Better Business Bureau: 3.21 | 274 reviews
- Website: https://www.opendoor.com/
- Phone: (888) 352-7075
- Email: contact@opendoor.com
We Buy Ugly Houses
Full ReviewTime to Offer
Varies
Minimum Closing Time
3 weeks
Closing Costs
No cost for seller
We Buy Ugly Houses has a better reputation than most individual cash buyers, but the home seller's experience can vary based on the quality of their local franchise. While We Buy Ugly House can close in as little as three weeks, it's common knowledge that they pay far less than fair market value.
Pros
- Trusted, nationally recognized brand.
- No need to worry about repairs.
- Close in just three weeks.
Cons
- Quality of service may vary between franchises.
- Pays far less than fair market value.
We Buy Ugly Houses has over 800 independently owned and operated franchises across 46 states.
As of October 2022, We Buy Ugly Houses's parent company, Homevestors, has an A+ rating on the Better Business Bureau. No other third-party reviews are available at this time.
This rating is based on overall national data. Research local franchises for specific reviews that reflect their quality of service.
- Website: https://www.webuyuglyhouses.com/
- Phone Number: 866-288-9516
We Buy Houses
Full ReviewTime to Offer
24-48 hours
Minimum Closing Time
7-14 days
Closing Costs
No cost to seller
Working with We Buy Houses is more likely to be positive than working with a local private real estate investor. We Buy Houses vets all of their investors and gives them an exclusive license to operate in their territory, so investors who use the brand name have an incentive to work hard in order to maintain their advantage.
While We Buy Houses doesn't exercise control over how much their investors offer, they do reserve the right to rescind licenses if investors don't meet their ethical standards.
Pros
- Offer in 24-48 hours
- Vetted, reputable real estate investors
- No need to worry about repairs
- Close in just seven days
Cons
- Little to no room for negotiation
- Individual investors have different strategies, so they may value your home differently
- Licenses are exclusive, so there is only one We Buy Houses option in your area
We Buy Houses has over 2,700 offices across 49 states.
Reviews online are only available for local franchises.
The vast majority are positive, with customers saying that the We Buy Houses investor they worked with was fast and professional. At least one negative review was from a customer who purchased a home from We Buy Houses and felt that the repairs it made before selling were cheap.
- Website: https://webuyhouses.com/
- Phone Number: (877) 932-8946
South Florida Cash Home Buyers
South Florida Cash Home BuyersPhone Number
(305) 458-8826
Time to Offer
24 hours
Time to Sale
7 days
South Florida Cash Home Buyers is a local, Florida property investor that buys homes for cash in Miami-Dade county. To sell your home with South Florida Cash Home Buyers:
- Fill out their online form or call them directly
- Set up a physical appointment and receive your offer after the walkthrough
- Expect to close in 7 days or on your own schedule
South Florida Cash Home Buyers is based in Miami Beach, and buys homes throughout Miami/Dade county.
As of May 2021, South Florida Cash Home Buyers has an average rating of 5/5 based on 9 customer reviews.
- Google: 5/5 (9 reviews)
Best for finding top agents: Agent-matching services
If you'd prefer working with a real estate professional, agent-matching services can connect you with top agents in Florida.
Using an agent-matching service is easy and quick — it usually takes five minutes or less. After you give some basic information like your budget, you can easily compare agents and companies to find the best fit for your needs. Services like Clever Real Estate and UpNest also offer buyers and seller discounts.
Clever Real Estate
Full Review💲 Listing Fee
1.5%
💰 Buyer Savings
Up to $500 cash back
⚡ Avg. Customer Rating
⭐⭐⭐⭐⭐
Clever is a quick, easy, and free way to find a top-rated local agent. And, unlike many similar companies, Clever pre-negotiates big discounts on your behalf, so you can save thousands without sacrificing on service.
Learn how Clever helps you find the perfect agent and save thousands
- Free, nationwide agent-matching service that partners with full-service local agents from conventional brokerages like Keller Williams, Century 21, and RE/MAX
- Provides multiple agent matches so you can interview, compare marketing plans, and choose the best fit
- Pre-negotiates low rates on your behalf — you get full service for 1.5% with a $3,000 minimum
- If you buy with Clever, you may get up to $500 cash back if you qualify
- You may not get matched with an agent from your preferred real estate brokerage.
- Like other agent matching services, Clever may have fewer agents in rural areas.
- Agents may not provide premium services like drone photography and professional home staging.
As of 10/21/2022, Clever has an average customer rating of 4.9 on Trustpilot, based on 1,844 reviews.
UpNest
💲 Listing Fee
Varies
💰 Buyer Savings
Varies
⚡ Editor's Rating
3 out of 5
UpNest has agents compete for your business, which often results in you getting a discounted rate. But savings aren't guaranteed and you will usually find a better rate with competitors like Clever.
- Agents compete for customers, which often results in slightly discounted rates
- Customer dashboard is easy to use and provides lots of each information about each agent
- Savings are not guaranteed and are often only a little better than the national average
- Agent quality and coverage varies, with smaller markets having fewer options than big cities
- Home buyers and sellers needing help choosing a real estate agent
- Buyers and sellers that can navigate the UpNest dashboard without customer support
- Real estate agents seeking potential clients
Ideal Agent
💲 Listing Fee
2% ($3k minimum fee)
💰 Buyer Savings
None
⚡ Avg. Customer Rating
⭐⭐⭐⭐⭐
Ideal Agent can match you with a local realtor who sells a lot of homes. But although it pre-negotiates discounted listing fees, you can save twice as much with competitors like Clever.
- Agents in network must meet strict quality standards
- Pre-negotiated listing fees of 2% (or $3k for homes under $150,000)
- 2% listing fee is less than the national average, but it's not the best rate out there
- No built-in savings for buyers
- Only matches you with a single agent
As of 10/21/2022, Ideal Agent has an average customer rating of 4.9, based on 5,842 reviews across Google and Trustpilot.
HomeLight
Full Review💲 Listing Fee
Standard rate (2.5-3%)
💰 Buyer Savings
None
⚡ Avg. Customer Rating
⭐⭐⭐⭐⭐
HomeLight is an excellent tool for finding a great local agent quickly. However, it offers zero built-in commission savings for sellers or buyers.
- Get a list of local real estate agents in as little as two minutes
- One of the largest agent networks in the industry makes it less challenging to find an agent who specializes in short sales and other non-traditional sales
- Optional Trade-In program makes it easier to buy a new house if you need to sell your current one first
- No built-in savings for home sellers or buyers
- No minimum qualifications for partner agents, so quality may vary between locations
As of 10/21/2022, HomeLight has an average customer rating of 4.5 across 642 reviews on Google, Sitejabber, and the Better Business Bureau.
Best by transaction volume
Here's another way to measure the best real estate companies in Florida: the total dollar value of all of a company's deals.
While this WON'T tell you anything about companies' customer service record, it can show which are performing at a high level.
Below are the top performing real estate companies in Florida based on total transaction volume and team size.
🏆 Best small teams
Team | Brokerage | City | Transaction volume (2021) |
|---|---|---|---|
Jim McCann Group | Premier Estate Properties | Palm Beach | $417,541,350 |
Julian Johnston Team | Corcoran | Miami Beach | $350,106,500 |
Campbell & Prebish | William Raveis Real Estate, Mortgage & Insurance | Naples | $256,118,937 |
Carmenate/Duchon Team | Corcoran | Miami Beach | $251,729,493 |
Hilary & Jacob | Corcoran Reverie | Seagrove Beach | $229,161,642 |
Source: RealTrends | |||
🏆 Best medium teams
Team | Brokerage | City | Transaction volume (2021) |
|---|---|---|---|
Spears Group | Scenic Sotheby's International Realty | Destin | $261,795,795 |
The Senada Adzem Team | Douglas Elliman | Boca Raton | $205,069,132 |
The Nancy Batchelor Team | Berkshire Hathaway HomeServices EWM Realty | Miami Beach | $151,715,282 |
The Brenda Wade Team | Signature Realty Associates | Valrico | $150,177,427 |
The Esther Percal Team | Berkshire Hathaway HomeServices EWM Realty | Miami Beach | $145,720,550 |
Source: RealTrends | |||
🏆 Best large teams
Team | Brokerage | City | Transaction volume (2021) |
|---|---|---|---|
The Jills Zeder Group | Coldwell Banker Realty | Miami | $1,236,209,596 |
K2 Team | K2 Realty | North Palm Beach | $679,230,847 |
Leavitt McIntosh Team | Douglas Elliman | Palm Beach | $305,516,791 |
The Grant Group | Coldwell Banker Realty | Naples | $202,969,765 |
Michelle Thomas | Premier Sotheby's International Realty | Marco Island | $189,516,150 |
Source: RealTrends | |||
Fast facts about Florida real estate
🏠 Average home sale price (December 2022) | $404,900 |
💰 Average realtor commission | 5.40% |
🕑 Average days on market | 44 |
Source: Zillow Research; Clever Real Estate's Average Commission Survey | |
FAQs about the best real estate companies in Florida
If you'd like to sell your home fast, consider working with an iBuyer like Offerpad. If you'd prefer working with a Florida-based agent instead, agent matching services like Clever Real Estate and UpNest can connect you with a local real estate professional.
Based on transaction volume data, the Jills Zeder Group (Coldwell Banker Realty) is the largest real estate company in Florida.
Methodology
Clever's editorial team spent hundreds of hours researching real estate companies and services in Florida. Here's how we did it:
- Interviews with local real estate agents and companies
- Mystery shopping of companies to learn more about their customer-facing processes
- Comparative analysis of companies' different services and features, fees and customer satisfaction
Transaction volume data for brokerages in Florida was sourced from RealTrends' state rankings.