Top Real Estate Companies in Florida

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By Brendan Rigney Updated April 26, 2023

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There are a whopping 195,000 real estate agents in Florida, as well as dozens of real estate companies. While you have plenty of options for buying and selling, choosing the right service can be challenging.

Clever's team of experts is here to help. We've found and vetted Florida's top real estate companies for different situations, including:

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Best for saving money: Discount brokers

Discount brokers charge lower listing fees, making them a great option for home sellers who want to save. Some also offer buyers a rebate after they close on a new home.

In Florida, you have your pick between discount brokers with nationwide reach — like Clever Real Estate and Redfin — as well as regional companies like 1 Percent Lists.

Clever Real Estate

Get Started

💲 Listing Fee

1.5% (min. $3,000)

💰 Avg. Savings

$5,625

⭐ Avg. Customer Rating

5/5 (2,735 reviews)
✍️ Editor's Take
Pros
Cons
Reviews
Locations

Clever is a quick, easy, and free way to find a top-rated local agent. And, unlike many similar companies, Clever pre-negotiates big discounts on your behalf, so you can save thousands without sacrificing on service. Try Clever for free — save thousands on commission.

  • Clever offers a free, nationwide agent-matching service that partners with full-service local agents from conventional brokerages like Keller Williams, Century 21, and RE/MAX.
  • You get multiple agent matches so you can interview, compare marketing plans, and choose the best fit.
  • Clever pre-negotiates low rates on your behalf — you get full service for a low 1.5% listing fee.
  • If you buy with Clever, you could get cash back after closing.
  • You may not get matched with an agent from your preferred real estate brokerage.
  • Agents may not provide premium services like drone photography and professional home staging.

Clever has a 4.9 out of 5 rating on Trustpilot, based on 1,710 reviews.

Read reviews from real Clever customers.

Clever has pre-negotiated low commission rates with top agents in all 50 states and Washington, DC.

Redfin

Full Review

💲 Listing Fee

1.5% (min. fees vary)

💰 Avg. Savings

$5,550

⭐ Avg. Customer Rating

3.8/5 (425 reviews)
✍️ Editor's Take
Pros
Cons
Reviews
Locations

Redfin offers real savings and is a proven brand. But sellers could compromise on service — especially agent experience and availability.

Read the full Redfin review.

  • If you buy and sell with Redfin, you'll get a 0.5% listing fee discount.
  • Redfin gives its listings premium placement in its popular home search app.
  • If finding the right agent is a top priority, you'll have limited options — Redfin only has a few agents in each of its markets.
  • Redfin agents handle more customers at once than the average realtor, so they may not be able to provide as much personalized service.

Redfin has a 3.8 out of 5 rating (425 reviews) across popular review sites like Google and Yelp.

Read reviews from real Redfin customers here.

Redfin is available in 80+ U.S. markets (see all locations).

1 Percent Lists

💲 Listing fee

1% (min. fees vary)

💰 Avg. Savings

$8,000

⭐ Avg. Customer Rating

5.0/5.0 (488 reviews)
✍️ Editor's Take
Pros
Cons
Reviews
Locations

1 Percent Lists is one of the better discount real estate brokers available in the Southeast. But other companies provide more one-on-one support for a similar price.

Read the full 1 Percent Lists review.

  • 1 Percent Lists offers one of the lowest listing fees on the market at 1%.
  • Sellers receive full service.
  • Limited agent selection may mean you have to work with an agent who isn't a good fit.
  • Agents handle more customers than traditional realtors, so you may not get as much one-on-one support.

1 Percent Lists has a 5.0 out of 5 rating (488 reviews) across popular review sites like Google, Trustpilot, and Zillow.

Read reviews from real 1 Percent Lists customers here.

1 Percent Lists is available in the following areas: FL, GA, LA, MS, NC, RI, SC, TN.

SimpleShowing

Full Review

💲 Listing Fee

1% (min. $3,500)

💰 Avg. Savings

$6,375

⭐ Avg. Customer Rating

4.9/5 (245 reviews)
✍️ Editor's Take
Pros
Cons
Reviews
Locations

SimpleShowing’s commission savings are solid — but you may compromise on agent selection and hands-on service.

Read the full SimpleShowing review.

  • SimpleShowing is one of the only true 1% commission companies.
  • It also offers one of the largest home buyer rebates of any low-fee brokerage.
  • You have very few options when it comes to selecting your agent.
  • Agents handle more customers than the average realtor, which could impact service quality.

SimpleShowing has a 4.9 out of 5 rating (245 reviews) across popular review sites like Google, Trustpilot, and Zillow.

Read reviews from real SimpleShowing customers here.

SimpleShowing is available in the following areas: FL, GA, TX.

Redefy

Full Review

💲 Listing Fee

$3,500 (1% above $1M)

💰 Avg. Savings

$8,500

⭐ Avg. Customer Rating

4.7/5 (318 reviews)
✍️ Editor's Take
Pros
Cons
Reviews
Locations

Redefy’s flat fee could offer big savings. But hands-off service and non-refundable upfront fees make it a hard sell over other, less risky options.

Read the full Redefy review.

  • Flat $3,500 listing fee is an excellent value for higher-priced homes
  • Agents provide more in-person services than some similarly-priced low commission brands
  • Redefy charges an upfront, non-refundable $500 fee (most companies don't make you pay anything until your house sells)
  • Your agent will not host an open house for you

Redefy has a 4.7 out of 5 rating (318 reviews) across popular review sites like Google and Zillow.

Read reviews from real Redefy customers here.

Redefy is available in the following areas: CO, FL, GA, IL, NC, SC, TN, TX, VA.

Best for a fast sale: iBuyers and cash buyers

For homeowners who want to sell their homes in a matter of weeks, some companies will make a cash offer and close on your sale quickly.

iBuyers (companies like Offerpad and Opendoor) pay slightly less than a traditional buyer. However, they usually buy homes that can be sold as-is and avoid properties that require repairs. iBuyers in Florida mostly operate in major metropolitan areas, like Jacksonville, Miami, and Tampa.

» FIND: The Best 6 iBuyer Companies Ranked & Reviewed

Conventional cash buyers ("We Buy Houses" companies) make low offers — as little as 50% of the fair market value. They're best suited for sellers who otherwise won't find traditional buyers or who need to offload a property ASAP.

Offerpad

Full review

Service fee

6%

Closing date window

8–60 days

Average rating

3.7 (319 reviews)
✍ Editor's take
Pros and cons
Locations
Reviews
Contact

Offerpad promises the certainty of a cash offer and a fast closing on a date you choose. Of all the iBuyers, Offerpad has the most flexibility when it comes to closing (8–60 days) and is liked by customers for its personalized customer service and perks like a free local move.

Pros

  • There's a longer closing window compared to competitors.
  • The late checkout option gives sellers up to three days to move out after closing.
  • You can access additional services, such as free local moves within 50 miles.

Cons

  • There's a 1% cancellation fee if you back out of the sale.
  • It's not as widely available as competitors like Opendoor.

Offerpad is currently purchasing homes in 25 locations, including:

  • AL: Birmingham
  • AZ: Phoenix, Tucson
  • CA: Riverside, Sacramento, San Bernardino
  • CO: Colorado Springs, Denver, Fort Collins
  • FL: Jacksonville, Orlando, Tampa
  • GA: Atlanta
  • IN: Fort Wayne, Indianapolis
  • KS: Kansas City
  • MO: Kansas City, St. Louis
  • NV: Las Vegas
  • NC: Charlotte (+ neighboring parts of SC), Raleigh
  • OH: Columbus
  • SC: Columbia
  • TN: Nashville
  • TX: Austin, Dallas-Fort Worth, Houston, San Antonio

As of August 17, 2022, Offerpad's average customer rating is 3.7 based on 319 reviews.

Opendoor

Full review

Service fee

5%

Closing date window

14–60 days

Average rating

4.3 (2,733 reviews)
✍ Editor's take
Pros and cons
Locations
Reviews
Contact

Opendoor is a good option for home sellers who need a fast, predictable sale with minimal hassle. While the price that Opendoor pays might be slightly below the value of comparable homes on the open market, the difference might be worth it for people who value convenience and speed.

Pros

  • The 5% service fee is lower than some competitors.
  • Many customer reviews rate the company highly.

Cons

  • Offer prices may vary by market.
  • You have a limited ability to negotiate.
  • Buyers may find Opendoor's repairs insufficient.

Opendoor is currently purchasing homes in 47 locations, including:

  • AZ: Phoenix, Tucson
  • CA: Los Angeles, Riverside, Sacramento, San Diego
  • CO: Denver
  • FL: Jacksonville, Orlando, Tampa
  • GA: Atlanta
  • MN: Minneapolis–St. Paul
  • NV: Las Vegas
  • NC: Asheville, Charlotte, Raleigh-Durham
  • OR: Portland
  • TN: Nashville
  • TX: Austin, Dallas–Fort Worth, Houston, San Antonio
  • UT: Salt Lake City

As of August 17, 2022, Opendoor's weighted average is 4.3 based on 2,733 reviews.

We Buy Ugly Houses

Full review

Time to offer

Varies

Minimum closing time

3 weeks

Closing costs

No cost for seller
✍️ Editor's take
Pros and cons
Locations
Reviews
Contact

We Buy Ugly Houses has a better reputation than most individual cash buyers, but your experience can vary based on the quality of the local franchise. While We Buy Ugly Houses can close in as little as three weeks, it pays far less than fair market value.

Pros

  • Trusted, nationally recognized brand
  • No need to worry about repairs
  • Close in just three weeks

Cons

  • Quality of service may vary between franchises
  • Pays far less than fair market value

We Buy Ugly Houses has over 800 independently owned and operated franchises across 47 states and Washington, DC.

As of October 2022, We Buy Ugly Houses's parent company, Homevestors, has an A+ rating on the Better Business Bureau. No other third-party reviews are available at this time.

This rating is based on overall national data. Research local franchises for specific reviews that reflect their quality of service.

We Buy Houses

Full review

Time to offer

24–48 hours

Minimum closing time

7–14 days

Closing costs

No cost to seller
✍️ Editor's take
Pros and cons
Locations
Reviews
Contact

Working with We Buy Houses is more likely to be positive than working with a local private real estate investor. We Buy Houses vets all of its investors and gives them an exclusive license to operate in its territory, so investors who use the brand name have an incentive to work hard in order to maintain their advantage.

While We Buy Houses doesn't exercise control over how much its investors offer, it does reserve the right to rescind licenses if investors don't meet its ethical standards.

Pros

  • Offer in 24–48 hours
  • Vetted, reputable real estate investors
  • No need to worry about repairs
  • Close in just seven days

Cons

  • Little to no room for negotiation
  • Individual investors have different strategies, so they may value your home differently
  • Licenses are exclusive, so there's only one We Buy Houses option in your area

We Buy Houses operates in 200 markets in over 30 states.

Reviews online are available only for local franchises.

The vast majority are positive, with customers saying that the We Buy Houses investor they worked with was fast and professional.

South Florida Cash Home Buyers

Website

Phone Number

(305) 458-8826

Time to Offer

24 hours

Time to Sale

7 days
Why We Chose It
Details
Locations
Reviews

South Florida Cash Home Buyers is a fast local buyer with excellent reviews from past clients.

South Florida Cash Home Buyers is a local, Florida property investor that buys homes for cash in Miami-Dade county. To sell your home with South Florida Cash Home Buyers:

  • Fill out their online form or call them directly
  • Set up a physical appointment and receive your offer after the walkthrough
  • Expect to close in 7 days or on your own schedule

South Florida Cash Home Buyers is based in Miami Beach, and buys homes throughout Miami/Dade county.

South Florida Cash Home Buyers received an average of 5 stars from 9 customer reviews.

Facebook: 5 stars/9 reviews

Best for finding top agents: Agent-matching services

If you'd prefer working with a real estate professional, agent-matching services can connect you with top agents in Florida.

Using an agent-matching service is easy and quick — it usually takes five minutes or less. After you give some basic information like your budget, you can easily compare agents and companies to find the best fit for your needs. Services like Clever Real Estate and UpNest also offer buyers and seller discounts.

Clever Real Estate

Full Review

💲 Listing Fee

1.50%

💰 Buyer Savings

Up to $500 cash back

⚡ Avg. Customer Rating

⭐⭐⭐⭐⭐
✍️ Editor's Take
✔️ Pros
❌ Cons
🏆 Reviews

Clever is a quick, easy, and free way to find a top-rated local agent. And, unlike many similar companies, Clever pre-negotiates big discounts on your behalf, so you can save thousands without sacrificing on service.

Learn how Clever helps you find the perfect agent and save thousands

  • Free, nationwide agent-matching service that partners with full-service local agents from conventional brokerages like Keller Williams, Century 21, and RE/MAX
  • Provides multiple agent matches so you can interview, compare marketing plans, and choose the best fit
  • Pre-negotiates low rates on your behalf — you get full service for 1.5% with a $3,000 minimum
  • If you buy with Clever, you may get up to $500 cash back if you qualify
  • You may not get matched with an agent from your preferred real estate brokerage.
  • Like other agent matching services, Clever may have fewer agents in rural areas.
  • Agents may not provide premium services like drone photography and professional home staging.

As of August 17, 2022, Clever has an average customer rating of 4.9 on Trustpilot, based on 1,710 reviews.

Read reviews from real Clever customers here.

UpNest

💲 Listing Fee

Varies

💰 Buyer Savings

Varies

⚡ Editor's Rating

3 out of 5
✍️ Editor's Take
✔️ Pros
❌ Cons
🏆 Best for

UpNest has agents compete for your business, which often results in you getting a discounted rate. But savings aren't guaranteed and you will usually find a better rate with competitors like Clever.

  • Agents compete for customers, which often results in slightly discounted rates
  • Customer dashboard is easy to use and provides lots of each information about each agent
  • Savings are not guaranteed and are often only a little better than the national average
  • Agent quality and coverage varies, with smaller markets having fewer options than big cities
  • Home buyers and sellers needing help choosing a real estate agent
  • Buyers and sellers that can navigate the UpNest dashboard without customer support
  • Real estate agents seeking potential clients

Ideal Agent

💲 Listing Fee

2% ($3k minimum fee)

💰 Buyer Savings

None

⚡ Avg. Customer Rating

⭐⭐⭐⭐⭐
✍️ Editor's Take
✔️ Pros
❌ Cons
🏆 Reviews

Ideal Agent can match you with a local realtor who sells a lot of homes. But although it pre-negotiates discounted listing fees, you can save twice as much with competitors like Clever.

  • Agents in network must meet strict quality standards
  • Pre-negotiated listing fees of 2% (or $3k for homes under $150,000)
  • 2% listing fee is less than the national average, but it's not the best rate out there
  • No built-in savings for buyers
  • Only matches you with a single agent

As of August 17, 2022, Ideal Agent has an average customer rating of 4.9, based on 4,343 reviews across Google and Trustpilot.

HomeLight

Full Review

💲 Listing Fee

Standard rate (2.5-3%)

💰 Buyer Savings

None

⚡ Avg. Customer Rating

⭐⭐⭐⭐⭐
✍️ Editor's Take
✔️ Pros
❌ Cons
🏆 Reviews

HomeLight is an excellent tool for finding a great local agent quickly. However, it offers zero built-in commission savings for sellers or buyers.

Read the full HomeLight review.

  • Get a list of local real estate agents in as little as two minutes
  • One of the largest agent networks in the industry makes it less challenging to find an agent who specializes in short sales and other non-traditional sales
  • Optional Trade-In program makes it easier to buy a new house if you need to sell your current one first
  • No built-in savings for home sellers or buyers
  • No minimum qualifications for partner agents, so quality may vary between locations

As of August 17, 2022, HomeLight has an average customer rating of 4.7 across 921 reviews on Google, Sitejabber, and the Better Business Bureau.

Read reviews from real HomeLight customers.

Best by transaction volume

Here's another way to measure the best real estate companies in Florida: the total dollar value of all of a company's deals.

While this WON'T tell you anything about companies' customer service record, it can show which are performing at a high level.

Below are the top performing real estate companies in Florida based on total transaction volume and team size.

🏆 Best small teams

🏆 Best medium teams

🏆 Best large teams

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  ✅ Grow your brand with more listings.

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Fast facts about Florida real estate

FAQs about the best real estate companies in Florida

What is the best real estate company in Florida?

If you'd like to sell your home fast, consider working with an iBuyer like Offerpad. If you'd prefer working with a Florida-based agent instead, agent matching services like Clever Real Estate and UpNest can connect you with a local real estate professional.

What is the largest real estate company in Florida?

Based on transaction volume data, the Jills Zeder Group (Coldwell Banker Realty) is the largest real estate company in Florida.

Methodology

Clever's editorial team spent hundreds of hours researching real estate companies and services in Florida. Here's how we did it:

  • Interviews with local real estate agents and companies
  • Mystery shopping of companies to learn more about their customer-facing processes
  • Comparative analysis of companies' different services and features, fees and customer satisfaction

Transaction volume data for brokerages in Florida was sourced from RealTrends' state rankings.

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