Your Top Real Estate Agents in Hollywood, Florida

RECOMMENDED FOR: Anyone selling luxury homes in Hollywood that wants a pricing, marketing, and negotiating expert.

• Focus: Represents sellers in more than 75% of his recent transactions.
• Price range: Handles sales in excess of $500K with most in excess of $1M.
• Reviews: Recent reviews of Scott services point out that he is thorough, knowledgeable, and professional He also has a high number of repeat customers.
• Experience: Scott has 24 years of experience in the real estate industry, works by himself and has closed over 200 sales during his tenure.

STRENGTHS:

• Negotiating for sellers: Good at negotiating. Sellers usually accept less than the asking price by as much as $100,000. This is a low number for luxury properties which can be notoriously difficult to price.
• Selling speed: Homes listed with Scott sell exceptionally quickly, in 60 days or less, especially considering the price point of over $1 million.
• Pricing accuracy: Scott is very good at pricing properties, with occasional deductions, but these are more common in the luxury price bracket.
• Listing quality: Properties listed by Scott feature very well-written descriptions that are both informative and engaging for buyers. His listings also feature consistent professional photography and video walk-throughs.

WEAKNESSES:

• Negotiating for buyers: Gets consistent discounts for buyers and is good at negotiating on their behalf. However, it is difficult to determine if the price reductions are sufficiently large in the luxury price range.

RECOMMENDED FOR: First-time buyers looking for an agent that is honest and can explain the process.

• Focus: Gonzalo represents a roughly even split, with a slight preference for representing buyers
• Experience: Gonzalo only has four years of experience and has only handled a little over 50 transactions. This means that he's less experienced in some agents, but may therefore be willing to spend extra time with individual clients.

STRENGTHS:

• Reviews: Recent reviews left by Gonzalo’s customers indicate that he is very good at helping first-time buyers, has worked with property investors, and is professional and honest in his dealings.
• Price range: He is an expert at properties under $400K, a key segment for first-time buyers.
• Pricing accuracy: Gonzalo is very good at pricing properties, with almost no price changes in his recent transactions.
• Listing quality: Gonzalo puts together quality listings, with well written descriptions. He occasionally skips professional photography for a listing, it's unclear if the amateur photography is intended for the listing or as a placeholder.

WEAKNESSES:

• Negotiating for sellers: Below average at negotiating on behalf of sellers based on the frequent reductions of five to $10,000 off the list price.
• Negotiating for buyers: Buyers usually pay the list price for properties indicating that Gonzalo is below average at negotiating for buyers
• Selling speed: Most listings that Gonzalo puts on the market spend a longer time than the median for sale.

RECOMMENDED FOR: Hollywood residents interested in selling a waterfront condo, with a stellar negotiator.

• Experience: With 11 years of experience and over 100 sales, Lana is well equipped to handle complex transactions.
• Price range: Most accustomed to working with properties valued from $200K to $600K.
• Reviews: Lana's customers indicate that she is professional courteous and service-oriented.

STRENGTHS:

• Negotiating for sellers: Very good at negotiating for sellers, consistently selling their homes for the list price with no reductions.
• Pricing accuracy: Very good at pricing homes correctly the first time, based on the limited number of reductions in price for her listings.
• Focus: Almost every single client that Lana Perez represents is looking to sell their home.

WEAKNESSES:

• Selling speed: Homes listed spend a longer time on market than the median time in the area. If you need to sell your home quickly you may want to work with a different agent.
• Listing quality: Lana's listings feature professional photos but could use some improvement in the description. At times, descriptions she writes can read like a long list of features rather than engaging copy.

RECOMMENDED FOR: Anyone selling a home worth less than $400K that wants an agent that’s good at negotiating.

• Experience: Has seven years of experience in the real estate industry and has closed over 225 sales in that time. She also has over 50 positive reviews and consistently closes over 25 transactions per year.
• Focus: Represents more sellers than buyers with a ratio of roughly 60% to 40%.
• Price range: Is most experienced working with homes from $150K to $400K.

STRENGTHS:

• Negotiating for sellers: Most sellers get the list price for their homes, with an occasional discount of less than $5,000. Which means she's great at negotiating.
• Reviews: Recent customers reviewed her as responsive, knowledgeable, meticulous, and helpful. Based on her reviews she often helps buyers with relocation and is frequently recommended to friends and family members.

WEAKNESSES:

• Negotiating for buyers: Inconsistent at negotiating for buyers, based on the large variability of her results.
• Selling speed: Not a good choice if you need to sell your home quickly, because most of her listings spend the median time or longer on the market.
• Pricing accuracy: Inconsistent with pricing properties; while her pricing is usually very good, when she misprices a property, it often takes multiple small adjustments to get the price right.
• Listing quality: Listings do not include professional photos, and some of her descriptions are not engaging because they read like a list of amenities.

RECOMMENDED FOR: Homeowners interested in selling a property worth under $200K, that want an agent that can get every dollar of value from a property.

• Focus: Almost every single client Karen represents is a seller.

• Price range: Karen is most familiar with properties valued under $200K.

• Experience: Karen has 25 years of experience and has closed more than 140 sales. She has comparatively few (18) reviews, but it appears this is not a fault of her service.

• Reviews: Reviewers mentioned that Karen helped them sell a condo remotely, was honest and hard-working, and provided advice on the best way to get every dollar out of a property.

STRENGTHS:

• Negotiating for buyers: Consistent at negotiating for buyers, often getting them a discount of $5,000 or more off of their listing.

• Negotiating for sellers: Karen is very good at negotiating on behalf of her sellers, with most listings closing for the list price or just $5,000 below it.

• Selling speed: Karen is a good choice if you need to sell your property quickly, most of her listings selling in less than 60 days.

• Pricing accuracy: She is very good at pricing properties, with very few necessary price reductions among her recent listings.

WEAKNESSES:

• Listing quality: Karen includes consistently high quality photos, and well-written descriptions. Not all the photos of her listings are professional and some of her descriptions could be more engaging.

RECOMMENDED FOR: Anyone interested in purchasing a home in Hollywood that wants an agent that can stretch their dollar.

• Price range: Most experienced with homes between $350K and $1M.
• Experience: Has 16 years of real estate experience and has sold over 225 properties in that time.
• Reviews: Clients indicate that she is honest, knowledgeable, responsive, transparent, and puts the interest of her clients first.

STRENGTHS:

• Focus: 75% of her clients are buyers, making her a buyers specialist.
• Negotiating for buyers: Buyers that work with Lilli will find that she is an expert negotiator. Her skills frequently save buyers in excess of $20,000 per transaction.
• Listing quality: Listings contain professional photography, drone photography, staging, and well-written copy that’s engaging and informative.

WEAKNESSES:

• Negotiating for sellers: Sellers that list their properties with Lilli consistently accept discounts of $10,000 or more off of the list price.
• Selling speed: Properties listed by Lilli take longer to sell than the median time in the area, making her a poor choice if you need to sell quickly.
• Pricing accuracy: Lilli is below average at pricing properties, with multiple properties requiring multiple price reductions. Many of the properties that she lists are originally priced well above the final sale price.

RECOMMENDED FOR: Homeowners that want a team of specialists to price, list, market, and negotiate top dollar for their mid-range property.

• Focus: Most of the clients that the Polsky group represents are sellers. In fact, over 80% of their clients worked with them to sell a home.

• Price range: Most experienced with properties valued from $250K to $750K

• Reviews: Recent reviews of the Polsky Group indicate that they are supportive, helpful, hard-working, and professional. The team is frequently recommended to friends and family.

STRENGTHS:

• Negotiating for sellers: The group is consistently good at negotiating on behalf of sellers, with only occasional reductions of $10,000 off the list price excepted.

• Selling speed: Great at selling properties quickly, consistently getting homes sold in less than 90 days and often in less than 60 days.

• Pricing accuracy: The team requires almost no price reductions on their listings, indicating that they are good at pricing properties the first time.

• Listing quality: Listings by the team consistently feature professional photos and well-written descriptions.

WEAKNESSES:

• Experience: With only three years of experience and over 70 sales, the Polsky Group may not be the best choice if you want to handle a complex transaction.

RECOMMENDED FOR: Anyone relocating or upsizing in Hollywood that wants a strong negotiator for top-tier and luxury homes.

• Focus: Connie has slightly more experience representing sellers than buyers.
• Price range: Mostly works with homes over $500K
• Reviews: Customers indicate that she provides a great experience, has solid communication skills, is professional, and knows how to maximize property value.
• Experience: With 12 years of experience and over 400 sales, Connie is equipped to handle complex transactions.

STRENGTHS:

• Negotiating for buyers: Very good at negotiating on behalf of buyers, consistently getting them reductions off the list price of $10K to $30K, or more.
• Pricing accuracy: Connie is very good at pricing properties, based on the fact that her properties have very few price reductions.

WEAKNESSES:

• Negotiating for sellers: Sellers will find that Connie is inconsistent at negotiating on their behalf. Many sellers take a reduction off the list price of $10,000, however, very large reductions are rare.
• Selling speed: Homes listed by Connie tend to spend 60 to 90 days, or roughly the median time on the market. Making her the wrong choice if you need to sell your property quickly.
• Listing quality: Connie's listings feature professional photography occasional video walk-throughs, but could use better descriptions that don't rely on capital letters and run-on sentences.

RECOMMENDED FOR: Buyers in the Hollywood area interested in getting a good deal on the right home.

• Focus: Represents buyers and sellers evenly in real estate transactions.
• Price range: Most familiar with homes in the $100K to $800K price range.
• Reviews: Based on recent reviews he is well-informed, honest, provides great advice, and is conscious of other people's time.
• Experience: Has 16 years of experience and in that time has closed over 170 transactions. This makes him a very experienced individual agent and well equipped to handle complex transactions.

STRENGTHS:

• Negotiating for buyers: Buyers can consistently receive discounts of $10,000 or more off the list price by working with Yaakov.
• Selling speed: Most homes listed by Yaakov sell faster than the median time for the area, usually under 45 days.
• Pricing accuracy: Yaakov is very good at pricing, based on how rarely he needed to reduce the price of his listings.
• Listing quality: Yaakov’s listings feature professional photos, and well-written and informative descriptions.

WEAKNESSES:

• Negotiating for sellers: Yaakov is not good at negotiating on behalf of sellers, based on the fact that they consistently accept $10,000 below the list price.

RECOMMENDED FOR: Buyers in the Hollywood area interested in an agent that can deliver on a great experience and negotiate a good deal.

• Focus: Janet has an equal amount of experience working with both buyers and sellers.
• Price range: She is most experienced in the $100K to $600K price range.
• Reviews: Recent customers review Janet as honest, helpful and responsive.
• Experience: Janet has seven years of experience and has closed over 50 sales in that time. She averages a little less than one review per sale, indicating that she is good at customer service.

STRENGTHS:

• Negotiating for buyers: Janet is able to consistently get buyers discounts of over $5000, making her above average at negotiating for buyers.

WEAKNESSES:

• Negotiating for sellers: Janet is below average at negotiating for sellers, based on the fact that her listings usually sell for $10-$15,000 below the list price.
• Selling speed: Most properties listed with Janet take longer than 60 days to sell. Making her the wrong choice if you need to sell your property quickly.
• Pricing accuracy: Jen is inconsistent at pricing, with many of the properties she lists undergoing multiple price reductions.
• Listing quality: Jen's listings feature professional photos, informative descriptions, and no extra features. To make a huge improvement, Jen’s listings could be more engaging.

RECOMMENDED FOR: Hollywood residents wanting to sell and upsize or downsize in the area with a team that can market an existing home and negotiate a good deal on a new home.

• Focus: Ann and Jeffrey represent sellers 65% of the time. This gives them a good mix of experience on both sides of the transaction.
• Price range: Comfortable helping buyers and sellers with homes up to $300K.
• Reviews: Recent reviews indicate they are responsive, insightful, knowledgeable, and overall excellent to work with. Many of their reviews feature specific explanations of the challenges faced by their clients and how Ann and Jeffrey helped them.
• Experience: As a team, they have 12 years of experience and over 155 sales, averaging over 25 sales per year. A good indicator that they understand the nuances of less frequent transactions.

STRENGTHS:

• Listing quality: Ann and Jeffrey have listings that often feature professional photography, staging, drone photography, and engaging well-written and informative descriptions.
• Pricing accuracy: They are above average at pricing properties, occasionally having to reduce the price a significant amount.
• Negotiating for buyers: Ann and Jeffrey are both great at negotiating for buyers, earning buyers at least $10,000 off of every listing we reviewed.

WEAKNESSES:

• Negotiating for sellers: They are below average in negotiating for sellers, frequently getting $10,000 below the list price.
• Selling speed: The team doesn't sell homes quickly, often taking longer than 60 days on market to get a home sold.

RECOMMENDED FOR: Buyers and sellers, wanting a team that can negotiate well on both sides of the transaction

• Focus: Alex and his team usually represent sellers.
• Price range: Very experienced in the $200K to $500K price range.
• Reviews: Recent reviews recommend Alex and his team as specialists of Hollywood Hills and describe them as helpful, genuine, and professional.
• Experience: Alex has 19 years of experience, and he and his team of three agents have closed almost 300 transactions. This means that the average agent on his team has closed almost a hundred sales, making them one of the more experienced teams in the Hollywood area.

STRENGTHS:

• Negotiating for sellers: Alex is very good at negotiating on behalf of sellers, often getting them the list price for their homes.
• Negotiating for buyers: He and his team are also very good at negotiating on behalf of buyers, often getting them discounts of $10,000 or more off the list price
• Pricing accuracy: He and his team are very good at pricing properties, with only occasional price reductions that are relatively small compared to the price of the property.
• Listing quality: Listings feature professional photography with well-written copy.

WEAKNESSES:

• Selling speed: Alex usually doesn't sell homes faster than the median time on market. While some transactions can close sooner, it's unlikely that he's the best choice to sell homes quickly.