How to Sell a House By Owner in Florida (2024 Update)

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By Michael Yessis Updated June 1, 2024


Selling your house without a real estate agent in Florida can save you from paying an average of $11,275 in realtor commission. It can also give you more control over your home sale than you might have selling with an agent.  

However, selling without a real estate agent, also known as listing for sale by owner (FSBO), has risks. 

This guide to how to sell FSBO in Florida provides detailed steps for managing your own sale. It will also help you price your house to maximize your profit and minimize the risks of selling FSBO.

Should you sell FSBO? Know the risks.

Selling FSBO isn’t worth the risks for most sellers.

  • Financial risk. Research by the National Association of Realtors (NAR) shows FSBO homes typically sell for about 24% less than those listed with agents, which may outweigh the money you save doing it all on your own. You'll also usually have to offer a competitive buyer's agent commission. In Florida ,the average buyer's agent commission is 2.55%, or $10,195 of the sale price. If you don't offer a buyer's agent commission, you may not attract qualified buyers.
  • Legal risk. 36% of FSBO sellers said they made legal mistakes because they didn't use a real estate agent, according to Clever Real Estate's survey of those who sold FSBO in 2022 or 2023.

FSBO is a viable option for experienced Florida home sellers who are willing to put in the required time and effort to navigate the complexities of selling without a realtor. 

It's a particularly viable option for Florida sellers who live in a hot real estate market or have a buyer lined up. While only 7% of homes sell without a realtor, 50% of those home sellers already know their buyer.

» MORE: Should you sell FSBO?

Why you should trust us

We surveyed and interviewed Florida real estate agents, surveyed FSBO sellers, studied Florida real estate law, and researched more than 20 FSBO companies and alternatives. Learn more about why you can trust our advice.

👋 Skip the DIY: Get a better agent AND bigger savings

Why do all the work of selling FSBO only to end up with less money than you would have with an agent? Clever offers you bigger savings without sacrificing the service you expect from a traditional realtor.

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✅ You'll only pay 1.5% to list your home

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How to sell a house by owner in Florida 

Florida FSBO sellers must follow state and local rules and regulations, including filling out and filing the paperwork required to sell without a realtor in Florida.  

Florida sellers should also follow the advice and actions laid out in these seven steps:

Step 1: Make your home presentable to buyers

Put these five tasks on your to-do list, in this order: 

» DETAILS: How to get your home ready for sale

🔑 Key to-do: Find the line between necessary home repairs and over-the-top home repairs for your house.

"If your kitchen is a disaster, spending more money on a remodel to get it in solid condition will pay off in the end," says Clever Real Estate co-founder and real estate investor Ben Mizes, who has experience listing homes without a real estate agent. "But spending money on high-end features to take it from good to extravagant will be a waste."

Also, consider how valuable specific repairs are to buyers in your part of Florida. Focus on upgrades that have a higher cost of recuperation. 

Home repairs with the highest resale value in the South Atlantic region (2023)

Step 3: Create a listing for your home

​​The listing for your home should feature: 

If your listing focuses on these things you're more likely to attract motivated buyers who are qualified to buy your home.

📷 How to showcase your Florida home's best visual qualities

Take professional-level photographs of your staged home to showcase its best features. Consider hiring a professional photographer, which costs $100–500.

» MORE: Photos might be the most important part of your listing

Often, a listing agent will organize staging and professional photography as part of their services.

✍️ How to write a listing that connects with Florida buyers

Focus on information buyers can only get from the homeowner or a neighborhood local. Consider addressing these questions in your listing: 

  • What notable views do you have from your house? 
  • Is the neighborhood friendly? 
  • Is the street safe for kids? 
  • Do you live in an area with great schools? How about restaurants?

According to Florida real estate professionals, the following are local buyers' priorities. If possible, include them in your listing when you list your FSBO sale

Florida buyer prioritiesAdvice for FSBO sellers
Listing priceGet a CMA or BPO to determine the current value of your home. It's often a good idea to price your home below market value to try to start a bidding war. If you overprice your home, it may sit on the market for a while.
Home safetyIdentify and, if possible, remove any environmental hazards in your home, such as asbestos, lead, mold, or Chinese-manufactured drywall — a common problem that can complicate a Florida home sale. 
Outdoor amenitiesFloridians want to spend time outside. Tout your pool or screened-in patio, if your home has them. "A pool is always a plus in Florida," says Lauren McGuire, a realtor based in Jacksonville Beach.
Architectural style of homeHighlight unique architectural features or if your house retains original features like flooring. If a known architect designed your home, mention it. Also, point out upgrades you made, like new windows that could save buyers money on heating costs.
School informationInclude appealing information about the school district and schools in your listing description, such as their GreatSchools ratings, graduation rates, parental reviews, or state accolades.
Based on a 2023 Clever survey of 630 real estate professionals.

💰 How much you should offer in buyer's agent commission 

You should pay at least the average buyer's agent commission in Florida, which is 2.55% of the sale price, or $10,195. 

» DETAILS: Average real estate commission in Florida

🗣️ Why you should offer a buyer's agent commission
A buyer’s agent's commission incentivizes the buyer's agent to show your house to their clients. 

If you don't offer a competitive commission in your FSBO listing compared to similar homes in your area, agents may prioritize taking buyers to homes where they'll earn a commission. Traditionally, the buyer's agent and the listing agent are paid a commission by the seller. 

Also, 87% of buyers work with a realtor. If you decide not to offer a buyer's agent commission, you may severely restrict your pool of buyers.

Further, if you list FSBO, you'll likely receive multiple calls from Florida real estate agents offering to connect you with their buyers if you pay them a competitive buyer's agent commission.

Step 4: List your home for sale

The best place to list your Florida home is on your local Multiple Listing Service (MLS), a private database created and maintained by real estate brokers to facilitate home buying and selling. 

» MORE: What is the MLS?

MLS listings populate onto real estate websites like and Zillow, increasing your home's online presence. That's important because 51% of buyers found the homes they purchased via the internet.

🔑 Key knowledge: Only real estate agents can list homes for sale on the MLS. You'll need to work with a local agent or use a Florida flat fee MLS company that charges a one-time payment to list your home on the MLS. 

Options for listing in Florida beyond the MLS

As a FSBO seller in Florida, you have several other free or low-cost options.

  • For sale by owner websites in Florida: Several well-established and recognized for sale by owner sites cater to people selling and buying FSBO homes.
  • Trulia and Zillow. Both real estate sites allow FSBO sellers to post listings free of charge in the FSBO section of their sites.
  • Social media: Post your listing to Facebook, Twitter, Instagram, and Nextdoor. Sharing is free, and you can reach a lot of people where they’re already spending time. 
  • For sale by owner yard sign: Use a FSBO yard sign to market your home. You can buy a FSBO sign from most hardware stores or online for $20–50. Choose one that allows you to add your phone number so interested buyers can contact you for property information and showings. 

Step 5: Show your home to potential buyers

Focus on four key strategies when you show your Florida house to potential buyers.

  • Be organized. Develop a system for scheduling open houses and showings, and saving buyers' and agents’ contact information. Calendly, Mixmax, and Trafft are among the best-rated scheduling apps. 
  • Be flexible. Show your house at buyers’ convenience, not at your convenience.
  • Be clean. Keep your home spotless. You don't want to scramble around with a vacuum after a buyer calls for a last-minute showing.
  • Be homey. Add little touches that speak to most people, which can help make a great first impression. "Bake cookies or light scented candles before a showing," says Mizes. "Smell plays a huge part in how buyers will perceive and remember your house. Use comforting scents to your advantage so they feel at home the moment they walk through the door."

Step 6: Negotiate with potential buyers

🔑 Key to-do: Ask to see a mortgage pre-approval letter. Accepting an offer from an unqualified buyer may cause your sale to fall through.

You and the buyer's agent (or the buyer, if they don't have a real estate agent) will negotiate the final sale price. You'll also negotiate other issues, including:  

🔑 Key knowledge: You'll improve your negotiating position by educating yourself about these topics, your local real estate market, and what's important to buyers in your part of Florida. 

If a potential buyer won't negotiate, and their offer doesn't meet your expectations, decline the offer. 

Offering seller concessions

You can also offer seller concessions, contributions home sellers give to their buyers to help offset the costs of buying a Florida home. 

Seller concessions might cost you a little more at closing, but they also sweeten the deal for buyers and could lead to a higher final sale price and a quicker sale. 

Consider offering these common seller concessions in Florida: 

  • Closing costs credits: Florida sellers often cover 1.60%–2.50% of buyers' closing costs, according to a Clever Real Estate survey of local real estate professionals. On a Florida home with a median value of $399,807, that equates to $6,397–$9,995.
  • Repair credits: Credit the buyer a set amount of money to cover the cost of home repairs. Once the deal closes, the buyer can oversee the project and you don't have to worry about repairs going over budget.
  • Home warranty: Give buyers peace of mind if your home has major appliances or systems on their last leg. A warranty will cover possible issues and is typically less expensive than paying for the repairs (or accepting a lower offer from a wary buyer).
  • Attorney fees: Florida doesn't require a real estate attorney to take part in a home sale. However, some buyers want an attorney to review the contracts — especially if they don't have a realtor. By offering to pay the attorney’s fee, you can sweeten the deal for your buyer because a professional will be looking out for their interests. A Florida real estate attorney costs an average of $231 per hour.

Step 7: Close your sale

You must use a title company or an escrow agent to facilitate closing in Florida, even if you're selling without a realtor. 

» MORE: Title companies and what they do at closing

A real estate attorney may also conduct your closing. 

🔑 Key knowledge: You may want to hire a Florida real estate attorney to draw up your sales contract and make sure you comply with local laws. Real estate attorneys usually work for an upfront flat fee or an hourly rate. In Florida, a real estate attorney costs $98–364 per hour. 

Find Florida lawyers near you by searching The Florida Bar or FindLaw.

Closing costs in Florida

Expect to pay about 3.23% of your home's final sale price in closing costs. For a $399,807 home — the median sales price in Florida — that comes to around $12,906.

» DETAILS: Closing costs for sellers in Florida

Paperwork for selling a house by owner in Florida

Florida requires those selling without a realtor to fill out and file many documents and forms. Several of these documents are legally binding agreements. 

🚨36% of FSBO sellers say they made legal mistakes because they didn't have a real estate agent, according to a Clever survey of 1,000 people who sold a home in 2022 and 2023. 

» MORE: The struggles of selling without an agent

In a typical real estate transaction, your agent would guide you through all the paperwork. To avoid an expensive mistake, consider working with a top-ranked low-commission realtor instead.

Paperwork required for all Florida real estate sales

  • 2 forms of ID. In most cases, a valid passport, driver's license, or other form of Florida-issued ID.
  • Copy of purchase and sale agreement. Plus any addendums.
  • Closing statement. A detailed list of all the costs associated with the sale and who pays them. Your escrow agent or title company usually prepares this statement.
  • Signed deed. You'll need the deed that proves you're the rightful owner to legally transfer your property. On your closing date, you'll sign the deed over to the buyer.
  • Bill of sale. Essentially a receipt that includes your information and the buyer's. It will also list the final sales price of the home and what was included in the sale.
  • Affidavit of title. A notarized document that states you own the home, that there are no liens on the property, that you aren't simultaneously selling the home to someone else, and other information.
  • Property tax disclosure summary. A property tax disclosure summary outlines the amount of expected taxes for the property. A buyer shouldn't expect their taxes to be the same as the prior owner's taxes.

Florida disclosure forms

» LEARN: Disclosure requirements for selling Florida real estate

Possible additional documents

  • Loan payoff information. If you have a mortgage on your home, you'll need documentation of how much you still owe and any payoff fees. If you've already paid your mortgage in full, you'll need documented proof.
  • HOA forms and guidelines. If your home is part of an HOA, you'll need to give the buyer documentation on the HOA's covenants, codes, and restrictions; financial history; required fees; approval process; and more.
  • Survey results or survey affidavits. A survey (or an affidavit verifying a previous survey) confirms the property lines.
  • Home inspection results. If you had a pre-sale inspection, you'll want the results to compare to the buyer's inspection. If having a buyer inspection was part of the sale agreement, you should receive a copy of the results before closing.
  • Proof of repairs or renovations. Documentation proving any major repairs or changes to the house help verify its value. These receipts tell the buyer who to contact if they discover issues with the repairs in the future.
  • Copies of relevant wills, trusts, or power of attorney letters. If you're selling an inherited property, you'll need copies of all the legal documents that passed ownership to you. 
  • Relevant affidavits. You may need additional affidavits like a name affidavit (which lists all of your or the buyer's previous names) or an affidavit proving you aren't a foreign citizen and therefore exempt from certain property sales taxes.
  • Closing disclosure. If your buyer is taking out a mortgage and you agreed to certain seller's concessions, you may need a copy of their closing disclosure to verify the lender approved your concessions.
  • Correction statement and agreement. If someone loses forms or discovers errors in the future, a correction statement and agreement requires you, the buyer, or their lender to replace or fix those documents, if need be.

Where to find paperwork for selling FSBO in Florida

Find free downloadable forms through LawDepot or eForms

Some services, such as US Legal, combine the most popular state-specific real estate forms into a package that FSBO sellers can purchase by subscription for a monthly fee of $39–59.

Florida Realtors describes most of the forms used in a typical real estate transaction, but it doesn't provide the forms. 

For tax records, property surveys, and deeds, check state or local government offices, such as your tax assessor’s office or the Florida Department of Revenue.

Pros and cons of selling a house by owner in Florida

✅ Pros

  • You'll save money on listing agent's real estate commission
  • You'll have control over the selling process, including the pricing, showing schedule, and negotiations

❌ Cons

  • You’ll probably still have to pay a buyer’s agent commission, which averages 2.55% in Florida
  • Your house will likely sell for less than if you'd had an agent handle your sale
  • You'll have to do all the work of a trained, licensed realtor, including handling the paperwork. Paperwork can be overwhelming and presents legal risks.

» MORE: Detailed pros and cons of selling without a realtor

How much can I save selling without a realtor?

Florida FSBO sellers typically save an average of $11,275 by not paying a listing agent realtor commission.

FSBO sellers in the state can save up to $21,470 on total realtor commission if they also don't pay the buyer's agent commission.

How we determined the potential savings

These realtor commission savings figures are based on a $399,807 home — the median home value in Florida — and an average listing agent commission of 2.82% and an average buyer’s agent commission of 2.55%. The average commission rates come from a 2023 Clever survey of real estate agents.

Determine the potential savings on your home

Insert your estimated home sale price and the average listing agent and buyer's agent commission into the calculator below to determine your potential savings.

FSBO alternatives 

Consider these alternatives to selling your home by owner in Florida.

Discount real estate services in Florida

Discount real estate companies will help you sell your Florida house for less than a traditional realtor. In most cases, you'll still need to offer a competitive buyer's agent commission, but you'll save money on listing fees.

» LEARN: The best discount real estate brokers in Florida (2024)

Flat fee MLS companies in Florida

A flat fee MLS service will post your listing on the local MLS, usually for a low, upfront fee. In Florida, this will cost you $95–895.

» COMPARE: 7 best flat fee MLS Florida listing services

iBuyers in Florida

iBuyers purchase homes for cash at a slight discount, then resell them on the open market. By selling to an iBuyer, you'll avoid realtor fees. 

Most iBuyers charge sellers a service fee of 5–13%, however. They'll also deduct the cost of any required repairs after an on-site visit. 

Read our reviews of two popular iBuyers: 

Cash home buyers in Florida

Cash home buyers typically buy houses in poor condition or from sellers who need to sell their house fast. Often, you won't get the fair market value from cash home buyers that many sellers get using an experienced real estate agent. 

» MORE: Best cash home buyers in Florida 

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Additional resources for Florida home sellers 

Authors & Editorial History

Our experts continually research, evaluate, and monitor real estate companies and industry trends. We update our articles when new information becomes available.

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