Best For Sale by Owner Websites for Sellers

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By Michael Warford Updated May 3, 2024
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Edited by Steve Nicastro

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Selling your home FSBO? You can boost its visibility and your chances of a successful sale by posting it on a FSBO website.

However, choosing the right FSBO site can be confusing. Free platforms like Zillow and Craigslist are great for visibility, but they don't list your property on the Multiple Listing Service (MLS). Paid FSBO websites can be costly (up to $1,000 upfront), but they ensure your listing gets maximum exposure – and essentially pay for themselves when you sell. 

Using a paid FSBO website is likely your best choice. Here's why:

  • All paid FSBO sites post your home on the MLS. The MLS is a powerful tool that agents use to share listings with their buyers and with other agents, significantly expanding your reach. 
  • Statistics show that about 86% of all sellers use the MLS.[1]
  • Additionally, a study on the MLS revealed that homes listed on it sold for 17.5% more than comparable homes sold off-MLS during the same period.[2] That's a significant difference, potentially translating to $70,000 on a $400,000 sale!

Below, we've organized a ranked list of your top FSBO website options, divided into paid options and free categories. Additionally, we've curated some free educational resources tailored specifically for FSBO sellers.

Maximize your exposure with Clever Real Estate

Consider partnering with a full-service agent offering MLS access through platforms like Clever Real Estate. Clever ensures your property is effectively marketed to both buyers and agents, increasing the likelihood of a successful sale.

With Clever, you can connect with top local agents who offer full-service support at special low rates – just 1.5% listing fees instead of the standard 3%. Save 50% on listing fees without sacrificing service quality. Ready to get started? Learn more and try Clever here!

Best FSBO sites of 2024

Company
Clever Rating
Customer Rating
Best for
User-friendly platform
4.5
Our rating
4.5/5 (111 reviews)
User-friendly platform
Learn More
On unrealestate.com
Easy listing process
4.5
Our rating
4.7/5 (60 reviews)
Easy listing process
Learn More
On listwithclever.com
Cost savings
4.0
Our rating
4.6/5 (587 reviews)
Cost savings
Learn More
On listwithclever.com
Additional marketing tools
4.0
Our rating
4.8/5 (112 reviews)
Additional marketing tools
Learn More
On listwithclever.com
Wide range of service offerings
3.5
Our rating
4.9/5 (9,000+ reviews)
Wide range of service offerings
Learn More
On listwithclever.com
User-friendly platform

Unreal Estate

Learn More
On unrealestate.com
4.5
Our rating

Listing Fee

$0 to $599 upfront + 0.5% at closing

Customer Rating

4.5/5 (111 reviews)

Editor's Take

Overview

Locations

Unreal Estate has a variety of plans at competitive rates. Its Starter plan gets you on the MLS; you don't have to pay until your house sells. However, this package allows only five photos, which likely isn't enough to properly display your home.

The Basic plan has a reasonable price, but the photo limit is still low at 15, and you have to settle for chat- or email-only support. We think the Deluxe and Premium plans offer the best overall value, since they both have high photo limits.

Note: Clever has partnered with Unreal Estate, so if you use code Clever, Unreal Estate drops the 0.5% charge on its Basic, Deluxe, and Premium plans. Instead, you pay a flat rate of $99, $250, or $450.

Pros

  • Only pay for MLS listing if you sell
  • User-friendly online platform
  • Discount through using Clever referral code

Cons

  • Limited photos allowed
  • Less personalized support

Unreal Estate is a flat fee MLS listing service offering services for home sellers across various states, known for its user-friendly platform and strong customer support. It provides a range of listing options, allowing sellers to choose packages that best fit their needs and budget, from basic MLS listings to more comprehensive support from licensed brokers.

How it works: Sellers select from Unreal Estate’s tiered pricing plans, which range from $0 to $299, each including different features like MLS listings, photos, and broker support. The service aims to save sellers traditional commission costs by listing their properties on major platforms like Zillow, Realtor.com, and Trulia, with transparent pricing and the flexibility to customize the buyer's agent commission.

Customer rating: 4.1 (20 reviews)

» JUMP TO: Our Unreal Estate review

Unreal Estate is available nationwide, except South Dakota.

Easy listing process

ISoldMyHouse.com

Learn More
On listwithclever.com
4.5
Our rating

Listing Fee

$299–399

Customer Rating

4.7/5 (60 reviews)

Editor's Take

Overview

Locations

ISoldMyHouse.com offers homeowners a budget-friendly solution to sell their properties through its flat fee MLS listing service. It has various service levels tailored to sellers' needs, including connections to full-service agents at discounted rates.

Known for its user-friendly platform, the company garners positive reviews for ease of use, commission cost savings, and responsive customer support. However, it may lack the in-person agent support and comprehensive services found with some competitors.

Pros

  • Affordable listing options
  • Mostly positive customer reviews
  • Responsive customer service

Cons

  • Basic package lacks comprehensive services
  • Primarily online customer service interactions

What it is: ISoldMyHouse.com is a brokerage service providing homeowners with a cost-efficient method to sell properties using a flat fee MLS listing service. The platform is praised for its flexibility and cost-effectiveness, offering various service levels for MLS listings and connecting sellers with full-service agents at discounted rates.

How it works: Sellers can choose from different listing service levels on ISoldMyHouse.com, ranging from basic MLS listings to comprehensive packages that include full-service agent support. The platform focuses on user-friendliness and commission savings, with additional resources available to assist sellers in navigating the FSBO selling process.

Customer rating: 4.58 (80+ reviews)

» JUMP TO: Our ISoldMyHouse.com review 

ISoldMyHouse.com is directly licensed in Connecticut, Georgia, New York, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. The company has nationwide coverage through broker-to-broker partnerships in all remaining states.

Cost savings

Beycome

Learn More
On listwithclever.com
4.0
Our rating

Listing Fee

$99 to $599 upfront + 1% at closing

Customer Rating

4.6/5 (587 reviews)

Editor's Take

Overview

Locations

Beycome, based in South Miami since 2020, offers budget-friendly MLS listing packages for sellers. Known for its easy-to-use platform and innovative services, from basic listings to concierge support, it focuses on saving costs and giving control to homeowners.

Customers appreciate its straightforward approach and the savings they achieve, but note the lack of in-person support.

Ideal for tech-savvy users, Beycome may fall short for those seeking full-service real estate guidance. While it offers unique benefits like cashback for buyers, comparing it with other services for a complete picture is recommended.

Pros

  • Affordable service packages
  • User-friendly platform
  • Cashback incentives for buyers

Cons

  • Limited in-person support
  • Not ideal for extensive guidance

What it is: Beycome is a flat fee MLS listing service that offers various online listing packages for homeowners, ranging from basic to concierge levels, emphasizing cost savings and user control over the sale process. It's recognized for facilitating property sales with innovative technology and providing unique incentives like cashback for buyers.

How it works: Homeowners can select from Beycome's tiered service packages to list their properties, which include features like MLS listings, professional photography, and digital marketing tools. While Beycome excels in offering a tech-driven platform for managing listings and streamlining transactions, it may lack the extensive in-person agent support found in traditional real estate services, making it ideal for tech-savvy individuals preferring a hands-on approach to selling their homes.

Customer rating: 4.5 (650+ reviews)

» JUMP TO: Our Beycome review 

Beycome is available in AL, CA, CT, FL, GA, IL, MN, NC, SC, and TX.

Additional marketing tools

Homecoin

Learn More
On listwithclever.com
4.0
Our rating

Listing Fee

$95+

Customer Rating

4.8/5 (112 reviews)

Editor's Take

Overview

Locations

Homecoin is a flat fee MLS listing service that's easy to use. It charges $95 for an MLS listing, and you can purchase additional services à la carte. However, its add-ons are pricey compared to similar companies.

If you want a DIY sale and a no-frills MLS listing, Homecoin offers the best MLS package. But if you need extra services, you're better off looking elsewhere.

Pros

  • Highly affordable
  • User autonomy in the sales process
  • Positive customer feedback

Cons

  • Limited support
  • Extra fees for additional services
  • Availability limited to 22 states

What it is: Homecoin is a flat fee MLS listing service aimed at providing homeowners with a cost-effective method to list their properties on the MLS. Known for its affordability and flexibility, Homecoin enables significant commission savings for sellers who are comfortable managing aspects of the sale process themselves.

How it works: Sellers can list their properties through Homecoin's straightforward platform for a one-time fee, offering features like call forwarding, email forwarding, and a suite of tools for pricing guidance and listing management. The service includes a 12-month MLS listing, with additional marketing tools available to enhance property exposure on major real estate platforms.

Customer rating: 4.8 (200+ reviews)

» JUMP TO: Our Homecoin review 

Homecoin is available in AZ, CA, FL, GA, IL, LA, MA, MD, MI, MN, MO, NC, NJ, NY, OH, OR, SC, TN, TX, VA, WA, and WI.

Wide range of service offerings

Houzeo

Learn More
On listwithclever.com
3.5
Our rating

Listing Fee

$399 - $999+

Customer Rating

4.9/5 (9,000+ reviews)

Editor's Take

Overview

Locations

Houzeo stands out in the flat fee MLS listing service market for its user-friendly flat fee MLS listing services, offering various packages for sellers across the country. Its tools for scheduling showings and reviewing offers streamline the process for those selling their own homes.

With positive feedback on platforms like Google and Trustpilot, customers often commend Houzeo for its efficiency. The service's range of plans, from the cost-effective Gold plan to the more inclusive Platinum plan, ensures there's a suitable option for every seller's needs.

Pros

  • Nationwide coverage
  • Enhanced visibility
  • Very easy to use

Cons

  • Limited marketing services
  • Potential for higher costs
  • Quality of agents can vary

What it is: Houzeo is an online platform offering homeowners a variety of flat fee MLS listing packages, catering to sellers who prefer to manage their sales independently across all 50 states. The service aims to simplify the real estate listing process, offering tools for scheduling showings and handling offers efficiently.

How it works: To get started, sellers select from one of Houzeo's packages, which vary by cost and features, including MLS listings and photo uploads. After choosing a package, sellers can manage their listing through Houzeo's user-friendly platform, using its tools for a streamlined selling process.

Customer rating: 4.8

» JUMP TO: Our Houzeo review

Houzeo is available nationwide.

Are paid FSBO sites really worth it?

Investing in a paid FSBO site can be worthwhile, especially if it grants you access to the MLS, which is where most buyers discover homes. 

The MLS, accessible only to licensed real estate agents and brokers, safeguards sensitive information like seller and buyer details, security codes, and showing schedules. Its exclusivity is maintained partly due to the financial contributions from real estate professionals, ensuring its reliability and security.

However, as a FSBO seller, you can gain access to the MLS without a realtor. A flat fee MLS website increases your property's exposure but also syndicates it to major platforms like Zillow, Redfin, and Realtor.com. This broader visibility can potentially expedite your sale and lead to a higher selling price.

This could explain why FSBO homes had a median sale price of $310,000 last year, considerably lower than the median of $405,000 for agent-assisted homes, the majority of which are listed on the MLS.

However, if a FSBO site only showcases your listing on its platform and not on the MLS, the investment may not be justified. 

For more guidance, discover how to identify the best flat fee MLS service for your FSBO sale.

Best free FSBO sites

👉 Jump to: Zillow | ForSaleByOwner.com | Facebook Marketplace | Craigslist

1. Zillow

📣 Our take: Zillow isn't as great for FSBO sellers as it once was, but as the biggest real estate listings site, it's still the go-to place for selling without a real estate agent.
Show more

Zillow and its sister site, Trulia, are two of the most popular real estate websites. You can list your house on Zillow for free, and it will automatically appear on Trulia as well. Zillow is the largest home website, with 57 million monthly visitors, while Trulia pulls in around 10 million monthly visitors.[1]

While Zillow isn't exclusively for FSBO listings, it provides user-friendly features for sellers to post their properties independently. The platform's design is intuitive and visually appealing, making it easy to manage your listing from any device.

To post your FSBO listing on Zillow and Trulia, simply create a Zillow account and upload your property's photos and details, like the number of bedrooms, bathrooms, and special amenities.

» Zillow Listing Fees: Free and Premium Options Explained

The downsides of listing FSBO on Zillow

In search results, Zillow displays agent listings by default and places FSBO listings under a "By owner & other" category. This separation makes FSBO listings harder for buyers to find.

Zillow also doesn't post your listing to the multiple listing service (MLS). The MLS is widely recognized as the primary platform for home sales, so if your property isn't listed on the MLS, many buyer's agents won't see it.

You can get your home on the MLS by hiring a real estate agent. Although agents charge listing fees, their expertise can often help you secure a much higher sale price. And you can still save by finding an agent through a low-commission real estate company like Clever.

👋 Skip the DIY: Find a top agent for less

Why do all the work of selling FSBO only to end up with less money than you would have with an agent? Clever offers you bigger savings without sacrificing the service you expect from a traditional realtor.

With Clever:

✅ You'll pay only 1.5% to list your home

✅ You'll work with a full-service realtor from a top broker

✅ You get a free service, with zero obligation — you can walk away at any time

Saving on realtor fees doesn't have to mean sacrificing service. Find a top local agent today!

2. ForSaleByOwner.com

📣 Our take: ForSaleByOwner.com boasts a significant audience interested in FSBO homes, but without an MLS listing option and limited add-ons, its service has its limitations.
Show more

ForSaleByOwner.com is a well-known FSBO platform, claiming to attract seven times more traffic than its competitors. However, online data suggests that the website receives around 755,000 monthly visitors – notably less than the 50+ million visitors Zillow garners.[3].

The platform allows free listings for various residential properties, including single-family homes, condos, and townhouses. It also provides useful tools such as a home pricing calculator and access to legal forms.

However, like other free alternatives, listings on ForSaleByOwner.com don't appear on the local MLS nor get syndicated to prominent real estate websites like Zillow, Trulia, and Redfin. Consequently, your property is only visible to buyers who visit ForSaleByOwner.com, which doesn't receive as much traffic compared to leading FSBO platforms.

3. Facebook Marketplace

📣 Our take: Facebook Marketplace offers an easy-to-use platform for selling various items, including real estate. While it lacks specialized tools for FSBO sellers, it provides a free and widely accessible space to showcase your property.
Show more

Facebook Marketplace as a DIY platform, doesn't offer assistance with photography, marketing, or closing, typical of most FSBO websites. And you'll need to adjust your privacy settings before listing your property to maintain personal privacy while allowing potential buyers to view your listing.

Also, keep in mind that your buyer pool is limited to Facebook users, and reaching the broadest audience may require listing your home on the MLS, or at least on other free FSBO websites.

Nevertheless, posting on Facebook can be worthwhile for connecting with local buyers and to market your open houses.

4. Craigslist

📣 Our take: Craigslist offers a straightforward FSBO listing service, although it's known for attracting scammers. Despite its diminishing influence, it still boasts a sizable audience of potential buyers.
Show more

Craigslist isn’t as influential as it once was, but it remains one of the most visited FSBO listing sites on the web, pulling in around 80 million page views per month.[4].

 It’s free to use and can provide decent exposure for your home, particularly in areas where Craigslist is still widely used.

However, true to Craigslist's reputation, its features are very basic. You can upload photos and create a property description, but advanced tools are lacking.

It's also0 important to exercise caution on Craigslist due to its reputation for attracting scammers. Stay vigilant and skeptical, particularly when encountering overly enticing offers or suspicious users.

Nevertheless, given its free nature and potential to reach local buyers, posting on Craigslist could be worthwhile for sellers on a budget.

» How to list your house for sale by owner on Craigslist

The bottom line: Are free FSBO sites worth it?

Posting on these sites won't grant you MLS access, which is crucial for selling quickly and at your desired price. However, they can still increase your listing's visibility (at zero cost). 

For example, sharing your property on Facebook Marketplace and in local for-sale groups can significantly boost your presence in the community. Plus, advertising your upcoming open houses on this platform is usually a smart move.

Although Craigslist FSBO listings lack the visibility and reach of specialized real estate websites and are susceptible to scams, it's free to post and could attract some local buyers.

As for Zillow, it's worth considering if you haven't hired a flat fee MLS company, given its status as one of the biggest real estate websites, with 57 million monthly visitors.

But, it's essential to note that FSBO listings can be more challenging for buyers to discover on the site. Zillow defaults to displaying agent listings and separates FSBO listings under a "By owner & other" filter.

Best educational FSBO sites

👉 Jump to: Clever | Realty Times | FSBO Documents

Before committing to selling your home by owner, take the time to research and ensure it aligns with your goals and circumstances.

While the following websites don't directly help with FSBO listings, they offer valuable resources and advice to help you determine if FSBO is the right choice for you. If you opt for FSBO, these platforms can also provide valuable insights to support you in achieving a successful sale.

Clever Real Estate

Clever stands out as a comprehensive resource for FSBO information. You can access detailed guides on everything from listing your home FSBO to essential paperwork. Key resources include:

If you're considering alternatives to FSBO, Clever provides insights into low-commission real estate companies and tips on negotiating realtor commission. And if you want the best sale price without full commission fees, Clever connects you with top local agents at discounted rates.

» Ready to take the next step? Learn how Clever can help you save on listing fees and get started today

State-by-state guides: Selling without a realtor

Clever also offers state-specific guides for selling without a realtor, covering states like California, Massachusetts, Michigan, Pennsylvania, and Texas. Check out the table above and click on your state to view more localized information for selling FSBO.

👋 Need a great agent on your side?

Connect with top local agents who can help you sell on time and for top dollar. You'll pay just a 1.5% listing fee (half the typical rate), helping you save thousands!

Realty Times

Realty Times is a popular real estate news and advice site featuring FSBO articles written by industry professionals.

These articles cover topics like buying FSBO properties, preparing your home for sale, and deciding if FSBO is the right path for you. However, there isn't a dedicated FSBO section, so you might have to search for relevant articles.

FSBO Documents

Dealing with paperwork is one of the biggest challenges of selling your home yourself. FSBO Documents provides an explanation of the legal documents you’ll need if you’re selling or buying a FSBO property.

The site is run by Standard Legal, a self-help legal forms software company, and you can purchase its FSBO legal forms online, including templates for purchase agreements, disclosure forms, and deeds.

» MORE: What paperwork do you need to sell FSBO?

Best specialty FSBO sites

👉 Jump to: LoopNet | LandFlip

Unique properties — like commercial real estate, vacant lots, and farms — don’t often fit on traditional FSBO websites. Fortunately, there are a handful of options tailored for specialty properties.

LoopNet

📣 Our take: If you're selling a commercial property, LoopNet's massive reach makes it the obvious option — but that exposure comes at a premium.
Show more

LoopNet is the leading platform for commercial property FSBO sales across the US. It's the largest commercial real estate site, attracting significant traffic from potential buyers.

The platform is user-friendly and offers digital tools to track listing performance, such as views and clicks, enabling you to optimize your listing for better results.

However, pricing for these services can be steep, with some marketing packages costing up to $2,500 per month.

» MORE: How to save on commercial real estate commission rates

LandFlip

📣 Our take: If you have a unique property to sell for sale by owner — such as farmland, a vacant lot, or even a ranch — LandFlip is affordable and attracts the sort of niche buyers you need.
Show more

LandFlip is an ideal choice for selling unique properties like farms, vacant lots, and ranches because it offers affordable plans tailored to niche markets.

LandFlip has a network of specialized real estate websites, each catering to specific property types:

  • FarmFlip for farms
  • RanchFlip for ranches
  • LotFlip for vacant lots
  • AuctionFlip for real estate auctions
  • CommercialFlip for commercial properties

Your property will be listed on the most relevant site within the LandFlip family, ensuring it reaches the right audience.

LandFlip costs $70–300 per month, with plans varying by search exposure, photo limit, and customer support.

» MORE: 5 things to know about real estate commission on land sales

Methodology for choosing the best FSBO websites

Our selection process for the best FSBO websites in 2024 was comprehensive and data-driven. We understand that selling a home is a huge decision and that choosing the right platform to list your property can greatly impact your sale's success.

Here's how we evaluated and chose the top FSBO websites:

  • Pricing structure. We thoroughly examined the cost associated with listing on each website, considering both free and paid options. Our goal was to identify platforms that offer value for money, ensuring that sellers receive optimal services relative to the fees they pay.
  • MLS access. A crucial factor was whether the FSBO website provides access to the multiple listing service (MLS). MLS exposure is vital for reaching a broader audience because it increases the property's visibility to potential buyers and their agents.
  • Service and support. We assessed the level of service and support offered by each website to sellers. This included evaluating the availability of customer service, the ease of platform use, and additional services such as professional photography, legal document templates, and marketing tools.
  • User experience. Our evaluation prioritized platforms that offer a seamless, user-friendly experience for listing and managing properties. We considered factors such as ease of listing, management tools, and overall website interface.
  • Visibility and reach. We analyzed the traffic and reach of each FSBO website. Higher visibility on platforms leads to more potential buyers, increasing the chances of a successful sale.
  • Additional features. We looked for websites that offer extra features like home pricing calculators, access to legal forms, and syndication to other real estate websites. These features can enhance the selling experience and provide valuable resources to FSBO sellers.
  • Customer reviews. We took into account real user experiences and reviews to gauge the effectiveness and reliability of each FSBO website.
  • Market trends and research. We considered current real estate market trends and research to understand the effectiveness of FSBO sales and how different platforms cater to these trends.

By carefully evaluating these criteria, we identified the top FSBO websites that offer sellers the best chance of a successful sale in today's real estate market.

FAQ

What should I look for in a FSBO website?

If you're selling your home for sale by owner and trying to decide where to post your for sale by owner listing, here are some factors to consider:

  • How much it costs to list your property on the site
  • What types of properties can be listed
  • The website's features, like unlimited photos and video support
  • Whether your listing will be automatically syndicated on other FSBO websites

Where can I list my house for sale by owner?

Sites like Zillow and ForSaleByOwner.com let you list your house yourself for free. Other companies, like Beycome and Homecoin, charge a fee. But in exchange, you’ll get more service and potentially reach more potential buyers. Find the best websites where you can list your house for sale by owner.

Where can I find for sale by owner listings?

You can find for sale by owner listings on general home-buying websites, like Zillow and Trulia, or on FSBO-specific websites, like Fizber and ForSaleByOwner.com. Check out our list of the best FSBO websites to learn more.

Is Forsalebyowner.com legitimate?

Forsalebyowner.com is a legitimate website. It was established in 1999 and has become one of the largest sites to facilitate FSBO sales. For a flat fee, you can use the website to advertise your listing. Exercise caution, though. The company has limited involvement in the transaction, and scams do happen on the platform.

How can I advertise my FSBO listing?

You can advertise your FSBO listing online to reach a broad audience. For a flat fee, some FSBO websites will syndicate your listing to the local multiple listing service (MLS). Lower-tech options include "for sale" signs, fliers, and radio and newspaper ads.

Related links

Article Sources

[1] National Association of Realtors – "Quick Real Estate Statistics".
[2] Bright MLS – "Bright MLS On-MLS Study 2023".

Authors & Editorial History

Our experts continually research, evaluate, and monitor real estate companies and industry trends. We update our articles when new information becomes available.

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