Privacy Policy

Clever Privacy Policy

Effective Date: May 29, 2018

We respect the privacy of each user of the Website (referred to as “you” or “a user”), whether you are just beginning your real estate search or have previously visited our Website. This Privacy Statement gives you specific information about how we protect your privacy, how we treat information we collect on the Website that identifies an individual user (“Personal Information”), and how we use aggregated information.

BY REGISTERING FOR OR USING THE WEBSITE, YOU SIGNIFY YOUR ACCEPTANCE OF THIS PRIVACY STATEMENT. IF YOU DO NOT AGREE TO THIS PRIVACY STATEMENT, YOU CANNOT USE THE WEBSITE. We reserve the right to modify this Statement at any time by posting a notice on the Website’s home page. (If we consider it appropriate, we may also provide additional notice of significant changes.) Your use of the Website after the date of the last modification listed at the beginning of this Privacy Statement indicates to us that you agree to the changes.

1. Location of Servers and Transfer of Information to the United States
The Website is hosted by servers in the United States. If you are located outside of the United States, your Personal Information will be transferred to the United States. By submitting your Personal Information, you consent to its transfer to the United States and to its storage, processing, and use there in accordance with this Privacy Statement.

2. Scope of this Privacy Statement
This Privacy Statement applies to your use of this Website only. We do not own, operate or control the web Websites of our Franchisees or sales associates. Accordingly, this Statement does not apply to a Franchisee’s or sales associate’s web Website or to a Franchisee’s or sales associate’s collection, use, storage and disclosure of your Personal Information.

3. Collection and Use of Your Personal Information
We collect your Personal Information on the Website in order to enhance the services we offer you. We collect Personal Information from you only when you voluntarily submit it in order to obtain certain services or information, including

  • Information you provide. When using our services, you may be asked to provide personal information about yourself, such as your name, contact information, details about a home you are selling or interested in selling or an area in which you are looking to buy, and in some cases payment or financial information. This may occur, for example, when you submit a form using the Website, call one of our business phone numbers, communicate with one of our sales representatives, or communicate with a real estate professional (such as a real estate agent or broker, or others) who was connected with you as part of our services provided. You may also provide information about a third party through the Website or through other mediums, for example, if you share information on behalf of a friend or relative with one of our sales representatives. We may combine information that you provide to us directly with other information we collect from your interaction with the Website or from other companies.
  • Device and website interaction data. Pages on the Website may also include web beacons or pixels, which are used to count visits to individual pages of the website, to track activity over time, to track whether and how users have interacted with emails we send, or to gather other information about your devices or your interactions with the Website. Information collected this way may be combined with other information you provide or that we collect about you, which may include but is not limited to your individual browser, device type, or IP address. You may determine what information we access from a mobile device or mobile browser by adjusting the related settings on your device. Refer to your device or mobile service provider’s instructions for details about how to do this.
  • Location data. For devices that enable location services, we may collect the location of your device, which may be used to provide you information and advertising based on your location. This feature can be deactivated by disabling location services on your device.
  • Calls and text messages. Clever Real Estate uses multiple technologies to track phone calls and text messages made between you and our representatives so that we can record when you communicated with us, access certain details about your inquiries and communications, and provide better customer service. As part of this process, we will receive in real time and store data about your call or text message, including the date and time of the call or text message, your phone number, and the contents of the text message.
  • Calls and text messages. Clever Real Estate uses multiple technologies to track phone calls and text messages made between you and our representatives so that we can record when you communicated with us, access certain details about your inquiries and communications, and provide better customer service. As part of this process, we will receive in real time and store data about your call or text message, including the date and time of the call or text message, your phone number, and the contents of the text message.

4. Requests to Find or List a Property and to Find a Sales Associate
If you submit a request through this Website to find or list a property or to find a sales associate, you will be asked to provide Personal Information and we refer this information to Franchisees or sales associates to respond to your request. For example, if you ask that we list your property or if you ask to see more listings in a given area, you will be directed to a Franchisee in that area.

5. Contacting Us
If you contact us, we collect Personal Information, which is retained or referred to an independent Franchisee or sales associate depending on the nature of your inquiry. If you are looking for a property or a sales associate, it is referred to a Franchisee or sales associate; if your inquiry or complaint requires a response from us, it is referred to the appropriate department for research and a response. The information we collect is not used in any other way and is not retained after one year.

6. Refer a Listing to a Friend
If you choose to send a listing to a friend, you will be asked to provide the friend’s name and email address in order to personalize the email and to send the email. We do not store this information, and the information is used only to send the one-time referral email.

7. Employment Inquiry
If you are seeking employment, you will be asked to provide Personal Information about yourself. We refer this information to Franchisees in the geographic area in which you live.

8. Collection of Non-Personal Information
Even if you do not send us any Personal Information, we collect information about how you use our Website (“Non-Personal Information”). This information cannot be used to identify you personally and is explained in more detail below under “Non-Personal Information”.

9. Cookies
A cookie is a small data file, often including an anonymous unique identifier, that is sent from a web Website’s computer and stored on your computer’s hard drive. Use of cookies is common on the Internet. A web Website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser permits a web Website to access only the cookies it has already sent to you, not the cookies sent to you by other Websites. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. (Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.) You can reset your browser to refuse all cookies or indicate when a cookie is being sent. But if you refuse cookies, some parts of the Website will not function properly and may not provide services or information you have requested. For example, without cookies, we will not be able to provide you with searches that you have asked us to save.

10. Non-Personal Information
Like many Websites, we obtain Non-Personal Information such as IP (internet protocol) addresses, browser types, the name of your ISP (internet service provider), information about where a user comes from before arriving at our Website, what pages a user visits, the order of those pages, and the amount of time spent on each. A vendor performs this service for us by sending a cookie to gather this information, compile it, and report to us. We use Non-Personal Information to customize the advertising and content you see, improve our services, conduct research, and provide anonymous aggregated reporting for internal audits and third-parties.

11. Use of Information
We use the Personal Information and the Non-Personal Information we collect on the Website (A) to provide you with the services that you ask to receive through the Website, including saving searches and, if you request it, sending you updates about those searches; (B) to receive, if you choose, to receive periodic industry updates; (C) to answer your questions or complaints; (D) to refer you to Franchisees and sales associates about finding or listing a property or to locate a sale associate; (E) to refer a listing to a friend; and (F) inquiries about franchising opportunities; and (G) for analytical purposes to help us improve the Website and for our business generally. We may also use the Personal Information to inform you about other services and products that may be available through us, our family of companies, our franchisees and/or companies with which we have a marketing relationship, and to provide you a customer survey to assess your satisfaction with our services and products. We may allow others to provide audient measurement and analytics services for us, to serve advertisements on our behalf, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs, and other technologies to identify your device when you use the Website, as well as when you visit other online Websites and services, and such services will be covered by the privacy policy of the respective third parties. We use Google Analytics and other such tracking mechanisms to collect information about the use of the Website. More information on Google Analytics — including how you can control the information sent to Google — can be found here:
Users may provide some Personal Information directly to Agents who are providing Services. Agents are third parties who are not our contractors, employees or agents, and we do not supervise, direct, or control any Agent’s provision of Services. Accordingly, while Agents are contractually obligated to comply with this policy in their storage, use and disclosure of any Personal Information that you provide to them, we cannot ensure that Agents will always comply with their obligations.

12. Sharing Your Information
We reserve the right to share your Personal Information with our affiliated companies and marketing partners, as permitted by law, in order to fulfill our commitment of providing you with full service real estate brokerage services. We do share your Personal Information under the following circumstances:

A. Third party vendors we engage to provide services on our behalf, such as hosting, web-Website development, and support, have access to Personal Information, but they have agreed not to disclose the Personal Information or to use it for any purpose other than providing the requested services.

B. There may arise special circumstances where it is necessary for us to disclose and use Personal Information and Non-Personal Information, such as: to enforce this Privacy Statement or any other part of our terms and conditions to protect our property or rights; to protect the safety of anyone; to investigate, prevent, or take action regarding illegal or improper activities; to carry out a merger or consolidation with another entity, a sale or transfer of some or all of our assets, or any similar transaction; or for other reasons we determine in good faith are necessary, appropriate, or required by law, such as when we respond to subpoenas, court orders, or other legal or administrative process.
The Website contains links to third-party web Websites, including a mortgage company, our Franchisees, our advertisers, or banner advertising. If you hold your mouse over a link, it will indicate whether clicking the link will send you off our Website. When you click on those links, you will go to a third-party Website where you will be subject to that Website’s privacy statement and we encourage you to read that policy statement. Please be aware that we are not responsible for the privacy practices of those other web Websites and we expressly disclaim any liability for their actions, including actions relating to the use and disclosure of Personal Information by those third parties. We remind you to be aware of when you leave our Website and enter a third-party web Website, including one of our independent Franchisees, and again encourage you to read the privacy statement on any web Website that collects your Personal Information.

13. Security
Our hosting services maintains its systems in accordance with reasonable industry standards to reasonably secure the information of its customers. However, no data transmission over the Internet can be guaranteed to be 100% secure. “Perfect security” does not exist on the Internet, and you use the Website at your own risk.

14. Correction/Updating Personal Information
If your Personal Information changes or if you no longer wish to use the Website, you may correct or update your Personal Information or unsubscribe from any industry updates you have requested by modifying or deleting your profile on the Website, writing to customer service at:

Clever Real Estate
20 South Sarah Street
Saint Louis, Missouri 63108
Or by emailing

15. Children
This Website is not directed to children under the age of 13 (“Children”), and we do not knowingly collect any information, including Personal Information, from Children.

16.California Privacy Rights
Under California law, California residents have the right to request in writing from businesses with whom they have an established business relationship (1) a list of categories of personal information, such as name, address, e-mail address, and the type of services provided to the customer, that a business has disclosed to third parties [including affiliates that are separate legal entities]during the immediately preceding calendar year for the third parties’ direct marketing purposes and (2) the names and addresses of all such third parties. To request the above information please contact us by writing to customer service at:

Clever Real Estate
20 South Sarah Street
Saint Louis, Missouri 63108
Or by emailing

We will respond to such requests within 30 days of receipt. Please note that we are only required to respond to each customer once per calendar year.

17. Comments and Questions
If you have any questions or concerns about this Privacy Statement, please contact us at
Clever Real Estate
20 S Sarah Street
Saint Louis, MO 63108
Or by emailing

18. Terms & Conditions, including but not limited to, Misuse, Safety, Intellectual Property, Termination, Governing Law, Disclaimer of Warranties and Limitation of Liability

This is found under Clever Terms and Conditions