8 Best Flat Fee MLS Florida Listing Services (2023)

What is the MLS? | What to consider before using a flat fee MLS service | Other ways to save on realtor commissions

8 best flat fee MLS listing services in Florida

Unreal Estate: Best for price for sellers

Pros

• Three budget-friendly flat fee options to choose from.
• Flexibility to determine the commission for a buyer's agent.
• Listings remain active for a minimum of six months.

Cons

• Only the premium plan fulfills all our criteria for essential service quality.
• Concierge service information is challenging to locate.
• No packages provide the maximum number of listing photos.

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Unreal Estate fees and services

Unreal Estate, previously known as USRealty, has been conducting business since 2007. The company operates in 33 states and Washington, DC.

Customers have given Unreal Estate an average rating of 4.3 out of 5 based on over 230 reviews across platforms like Google, Trustpilot, Yelp, and the Better Business Bureau. Some reviewers say they would use the service again after saving thousands of dollars on commission. Others complained about hidden fees and the quality of customer service.

The Basic plan is priced at $99 and includes 15 photos and a listing on the MLS for 6–12 months. More expensive plans offer nice-to-have additional features, such as automated call forwarding and unlimited listing edits. If you choose to cancel your listing, you won't have to pay a fee.

beycome: Best for tech-savvy sellers

Pros

• The basic package is good value for money.
• You can use the online platform to upload photos, manage your listing, and receive and negotiate offers.
• The $399 Enhanced package includes a professional photography session.

Cons

• Only the Concierge Service provides a comparative market analysis (CMA) and assistance with paperwork.

beycome fees and services

beycome's MLS listing packages range from an affordable Basic package to an almost full-service one.

The Basic package is a better deal than many comparable entry-level packages. For $300 more, you can add professional photos.

While the Concierge service provides expert support, it costs an extra 1% at closing. At this point, you might get better value from a low-commission service like Clever.

beycome offers a 90-day money-back guarantee. But if you close, are under contract, or receive at least two credible offers within 90 days, you won’t get your money back.

Online reviews are positive. Reviewers cite a high-quality, professional experience, quick, knowedgeable responses, and no hidden fees.

Houzeo: Best for sellers who prefer a big, national brand

Pros

• The process is 100% online, which is convenient for many sellers.
• You can complete and submit paperwork using the Houzeo Mobile app (except with the Bronze plan).

Cons

• Its entry-level packages are expensive for what you get.
• The call-forwarding service isn’t available on lower-priced plans.
• At higher price points, you might find better value with a local flat fee company that knows your specific market.

Houzeo fees and services

Houzeo is a big, national brand with a streamlined online platform.

Online reviews are largely positive, indicating high-quality, professional customer service. Some negative reviews report unexpected fees and difficulties when canceling a listing.

Houzeo’s plans aren't cheap compared to competitors, and the higher-tier packages charge a percentage at closing. If you want more hands-on help from an agent, consider alternatives to flat fee MLS services, where you may get more assistance at a similar price point.

Jack Keller Inc. Realtors: Best for unconventional properties

Pros

• The company lists unconventional properties.
• All packages include free contracts, addendums, and disclosures.
• All packages include free unlimited changes and time on the MLS.

Cons

• The least expensive package is only for vacant land, boat docks, and commercial properties.
• While the Partial Full-Service Package offers help from an agent, you may get better value with a discount brokerage.
• Only the higher-priced packages include sending Realtor.com leads directly to you.

Jack Keller Inc. Realtors fees and services

Jack Keller, Inc. Realtors has been operating in Florida since 1975, so it has extensive local experience. This company is one of the few that offer packages for unconventional properties, like rental, commercial, and vacant land.

The company gives you several ways to pay, including 0% down and 0% interest for six months. Its flat fee MLS packages are more DIY, so it may work better if you're an experienced seller.

Online reviews are positive. Reviewers report professional, knowledgeable customer service, quick response times, and an easy process. Some negative reviewers were dissatisfied with their listing and the company's communication.

For a fee, you can cancel your listing anytime and relist a listing that is about to expire.

List With Freedom: Best for experienced sellers

Pros

• All plans include an unlimited number of changes.
• Sellers praise the helpful customer support team.
• You can pay a little more for an online showing platform and open houses.

Cons

• Only the Platinum+ plan includes the maximum allowed photos.
• List With Freedom offers no built-in pricing support or home valuation.
• The company deducts an extra 0.25% compliance fee from the buyer's agent commission, which may turn some agents away.

List With Freedom fees and services

List With Freedom’s packages aren't that varied. There's no full-service option, so this service is better for sellers with FSBO experience.

Online reviews are positive, with customers reporting professional customer service, quick responses, and savings. Some sellers complained about hidden fees at closing, like 0.25% of the commission you offer the buyer's agent.

You can cancel without a fee if a contract isn’t pending. You can also request a refund within 14 days of placing an order if the listing agreement hasn’t been signed or the property hasn't been listed.

List Now Realty: Best for transparent pricing

Pros

• You can email a broker with questions or advice at no additional charge.
• A live receptionist service is available on nights and weekends, so inquiries don’t go to voicemail.
• Your listing includes access to ShowingTime to easily schedule, manage, and review agent feedback from showings.

Cons

• The service doesn't include pricing assistance or help with contract reviews.
• There is no full-service option.

List Now Realty fees and services

Homecoin: Best for sellers wanting a basic service with optional add-ons

Homecoin is an affordable flat fee MLS listing service with lots of optional add-ons, like professional photography and help with paperwork. However, prices for some features can add up and may vary by location.

Reviews from Homecoin customers are positive, with sellers enjoying the easy-to-use online platform and professional communication.

If you're an inexperienced seller, you may want more support than Homecoin offers. Its à la carte options don't include features like negotiation support or a scheduling system for showings.

You can cancel your listing for free anytime as long as there are no pending offers.

Flat Fee Group — Doug Addeo: Best for expert assistance

Pros

• Doug Addeo is an experienced Florida agent with local expertise and market insights.
• Online reviewers consistently report excellent customer service.
• Buyer leads are forwarded to you.

Cons

• The Basic package only includes up to six photos.
• A market analysis is only available for the Premium and Full Service packages.
• There’s little difference between the Basic and Basic Plus packages.

Flat Fee Group — Doug Addeo fees and services

Doug Addeo of Flat Fee Group is an experienced Florida real estate agent with strong, positive customer reviews. Potential sellers are encouraged to call and set up an interview to ensure the services are right for them.

The Basic flat fee MLS listing package is priced high for what you get compared to competitors. But the Full Service package provides many useful features at a very competitive price.

You can cancel anytime, but it’s unclear if there's a cancellation fee.

What is a flat fee MLS listing service?

A flat fee MLS listing service charges a set rate (usually $100–500) to list your home on the multiple listing service (MLS). The MLS is a database of property listings in a given area. Only a person or company with a real estate license can access it. When your listing is on the MLS, it will also appear on real estate websites like Zillow, Redfin, Realtor.com, and Trulia.

With a flat fee MLS service, you can save significantly on realtor fees without sacrificing the online exposure from an MLS listing.

This type of service could be right for you if you're very familiar with real estate transactions and have time to handle most of the sale. You have several flat fee MLS companies in Florida to choose from.

However, opting for a flat fee MLS listing comes with trade-offs — especially if you’ve never sold a home for sale by owner (FSBO).

Selling a home takes a ton of work, often more than first-time FSBO sellers realize. And homes sold without a realtor tend to sell for significantly less — often negating any savings on realtor fees.

If you don't want to risk a lower sales price or do most of the work, you can save on realtor fees in other ways. For example, you could get traditional realtor services at a lower rate with a discount real estate broker. You'd pay a 1–2% listing fee instead of the typical 3%.

» SAVE TIME AND MONEY: Get a top local agent for half the typical commission

What to consider before hiring a flat fee MLS service

With a flat fee listing service, you'll pay only a few hundred dollars upfront instead of the 2.5–3% commission charged by traditional seller's agents. On a $500,000 home, a 3% commission costs $15,000.

While you'd save on realtor fees with an MLS service, consider these questions before using one:

• How savvy am I at negotiating?
• How familiar am I with the laws of selling a home in my state?
• Am I up for handling most of the sale process myself, including pricing my home, hosting showings, and screening buyers' offers?

When done right, using a flat fee MLS has significant benefits. But these services also have potential trade-offs.

Potential benefits

You’ll get needed online exposure

Your listing will appear on the MLS and popular home-buying websites like Zillow, Realtor.com, and Redfin. Your home will be on agents' and buyers’ radar — 96% of buyers use online tools in their home search.

You’ll have more control

You’ll be directly involved in the marketing, showings, and negotiations. This can make the experience more personal for both the buyer and seller.

You’ll save on listing fees

Instead of paying thousands of dollars to a listing agent, you'll pay around $100–500 for a basic listing from a flat fee MLS service.

You can choose the services you need

Most flat fee MLS companies have different packages, so you can choose the level of support you need to sell your home. If you're an experienced seller, you may need only a basic MLS listing with lead forwarding. But if you're less experienced, you can find a flat fee service package that includes help reviewing offers and paperwork.

Potential drawbacks

You're likely to get a lower sale price

Homes sold without a real estate agent tend to sell for much less than those sold with an agent. In 2022, the typical FSBO home sold for just $225,000 — $120,000 below the median sale price for homes sold through an agent.

You may miss out on leads

You won't be the main contact on your property listing. Instead, your info will appear in the "agent remarks," which only other agents can see. Any leads from third-party sites like Zillow will go directly to your listing broker. If your broker manages a lot of listings, they may be slow to forward leads.

You'll still need to pay a buyer's agent

Ninety percent of buyers work with an agent, so you’ll likely need to offer a 2.5–3% buyer's agent fee. Some flat fee MLS services actually require you to offer a buyer's agent commission of at least 2%.

You'll be on your own

When you list with a flat fee MLS service, you’ll essentially act as your own real estate agent. You'll do the pricing, marketing, photography, showings, open houses, offer reviews, negotiations, closing paperwork, and more.

You may face hidden fees

Some flat fee MLS services have hidden fees that can add up quickly. A service may charge you a percentage of the sale price at closing, charge you for making changes to your listing or for other basics, or retain part of the buyer’s agent commission.

Between the extra work and hidden fees, you may be better off finding a real estate agent who offers full service at a discounted rate.

Florida flat fee MLS listing services by city

In Florida, you'll also find flat fee MLS companies that operate in specific cities. These local companies are more likely to offer flexible service packages and to bring more area expertise than national companies.

How to get an MLS listing without a realtor in Florida

Top alternatives to a flat fee MLS listing service in Florida

Sell with a discount broker

The best discount realtors offer the same services as a traditional real estate agent, but at a much more competitive rate — as little as 1–1.5%.

For most sellers in Florida, Clever Real Estate offers the best value. When you request an agent through Clever, it sends you multiple agent matches from well-known local brokerages like Keller Williams, Berkshire Hathaway, and RE/MAX.

Every agent in Clever's network is hand-selected based on experience, sales performance, customer ratings, and local market knowledge — so you know you're getting a quality agent in your corner.

Once you select an agent, they'll take care of the details — including pricing, marketing, showings, negotiations, and closing paperwork. Better yet, they'll sell your home for a 1.5% listing fee (about half the typical rate).

Sell with a flat fee realtor

While most realtors work on a commission basis, some real estate brokers offer a fixed rate instead. You can even find realtors who do both — charge a percentage for full service and a set rate for limited service.

Flat fee broker prices can vary from a few hundred dollars to several thousand. The price doesn’t change based on the home’s final sale price.

You could save significantly with a flat fee agent, especially when selling at a higher price point. For instance, a flat rate of $5,000 on a million-dollar home will mean greater savings than $5,000 on a $250,000 home.

When making a decision, consider whether you want a realtor who works for a national flat fee brand or a local realtor who may be more familiar with your market.

» MORE: The Best Flat Fee Real Estate Agents and Brokers

Try selling 'for sale by owner' without an MLS listing

It’s technically possible to sell your house without listing it on the MLS. But this method isn't likely to work unless you already have a buyer lined up.

Without an MLS listing, fewer buyers will know your house is for sale. The MLS is the main way real estate agents find properties for their clients. It also guarantees that your listing gets on popular home-buying websites, including Zillow.

If you forgo an MLS listing, you’ll have to rely on less-effective sites like Facebook Marketplace and Craigslist. Or you can hope that a buyer sees the "for sale" sign in your yard.

» LEARN: FSBO vs. Realtor Facts and Statistics

FAQ about flat fee MLS listings in Florida