7 Best Florida Flat-Fee MLS Companies

If you're selling your home for sale by owner (FSBO) in Florida, hiring a flat-fee MLS service can help you increase your listing's visibility without breaking the bank.

The average commission rate for full-service listing agents in the The Sunshine State is approximately 3%. Based on the median sale price for Florida homes, as of November 2019, that translates to about $7,830.

In contrast, typical rates for flat-fee MLS companies in Florida are in the $0 to $499+ range. The most basic plans can be as low as $50 to $99, while more comprehensive services range upwards of $1,000 to $3,000.

It's important to remember that every Florida flat-fee MLS service is different. When evaluating offerings, be sure to read the fine print: look at things like the length of the listing term (and how much it costs to extend); whether there's a fee to make changes to your listing; how many photos are allowed; the policy on buyer's agent commission; and more.

>> LEARN more about flat-fee MLS services and how to evaluate them.

To help you make the right choice, Clever has picked some of the top flat-fee MLS services across the state of Florida.

Top Florida Flat-Fee MLS Companies in 2020

EDITOR'S NOTE: Clever doesn't offer a basic flat-fee MLS-only service, so we've compiled objective overviews of local companies that do based on publicly available data. We do offer a free service that lets you work with top-rated realtors for a reduced, flat fee — you can check it out (and read reviews) here.

Florida Flat Fee MLS

Florida Flat Fee MLS

Price Range

$188-298

Number of Photos

6-12

Contract Length

6-12 months

Description
Pricing
Pros & Cons
Reviews
  • Florida Flat Fee MLS is a licensed real estate brokerage in that specializes in flat-fee MLS services across the state of Florida
  • 3% buyer’s agent commission (no commission if you find an unrepresented buyer)
  • Agent and buyer inquiries forwarded directly to you
  • Make free changes to your listing
$188 - Basic
  • 6-month listing on MLS and Realtor.com
  • 6 photos
  • FSBO web page for your property
  • Broker support

$298 - Premium
  • Same as Basic package, plus:
  • 12-month listing on MLS and Realtor.com
  • Max photos allowed on MLS
  • Syndicated to Zillow, Trulia, Homes.com, and more
  • Lockbox (yours to keep)
  • Custom for sale sign with your phone number (shipping included)
  • Comparative market analysis (CMA)
  • Contracts and disclosures
  • Broker support


Pros

  • Work directly with the broker, not a referral service
  • Bulk discounts for property investors
  • Inquiries forwarded directly to you — no buyer’s agent commission if you find a buyer

Cons

  • Only 6 photos included in Basic package
  • No a-la-carte service options

As of August 11, 2020, Doug Addeo (Florida Flat Fee MLS’s broker) has a 4.8/5 rating on Zillow (14 reviews).

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Jack Keller Inc Realtors

Jack Keller Inc. Realtors

Price Range

$75-375+

Number of Photos

12-50

Listing Term

Until house is sold

Description
Pricing
Pros & Cons
Reviews
  • Jack Keller Inc., Realtors is family-owned real estate brokerage offering flat-fee MLS services to most of Florida
  • Listing options for residential and commercial properties, vacant land, and boat docks
  • A variety of payment options including $0-down, monthly payments, and bitcoin
  • You set the buyer’s agent commission (minimum $1)
  • Contracts, addendums, and disclosures included
  • Listings typically go live on MLS within one business day of submission
  • Set your own listing term with unlimited renewals
  • Free changes to your listing (will bill for excessive or substantial changes)
  • $150 ($75 for commercial properties, vacant land, boat docks)
    • Listing on MLS until house sells
    • Syndicated to Realtor.com, Trulia, Zillow, Redfin, and more
    • 12 photos
    • Contracts, addendums, and disclosures
    • Free MLS listing changes


  • $375 - Expert Seller
    • Same as basic package, plus:
    • Up to 50 photos on MLS
    • Up to 100 photos on Realtor.com
    • Realtor.com leads forwarded to you
    • Access to ShowingTime showing scheduling system
    • Up to 15 open houses in MLS, Realtor.com, Zillow, and more


  • 1% at closing (with $375 down) - Partial Full Service
    • Same as Expert Seller package, plus:
    • Advice, contract review, negotiation support, professional recommendations, cost estimating per offer
    • Escrow services
    • Digital signature software
    • Unlimited open houses


For packages over $99, you can finance your purchase through PayPal Credit



Additional a-la-carte services include: showing scheduling, open house announcements, partial full service, and more

Pros

  • Work directly with the broker, not a referral service
  • Free MLS listing changes (within reason)
  • Unlimited listing term (until property sells or you cancel)
  • Contracts, addendums, and disclosures included
  • $0-down payment options available

Cons

  • Realtor.com leads only forwarded to you with Expert Seller package
  • Does not cover all of Florida

As of August 11, 2020, Jack Keller Inc, Realtors has an average rating of 3.9/5 based on 35 reviews on Google and has an A+ rating on the Better Business Bureau.

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Landfall Properties, LLC

Landfall Properties

Price Range

Free to $499+

Number of Photos

40

Listing Term

2 months up to until sold

Description
Pricing
Pros & Cons
Reviews
  • Landfall Properties in a licensed broker in CT, MA, ME, NH, and VT that specializes in flat-fee MLS listing services
  • Free, unlimited changes
  • Listings go live in 24 hours
  • Set buyer’s agent commission of 2% (pay nothing if you find the buyer)
  • Buyer and agent inquiries forwarded directly to you
  • Cancel anytime
Free - Level One
  • 2-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 40 photos
  • Unlimited consultations if also buying with Landfall Properties
$499 - Level Two
  • Same as Level One package, plus:
  • Unlimited listing/delisting/relisting of property over 2 years
  • For Sale sign
  • Forms, contracts, addendums (downloadable)
  • Dedicated property website
  • Virtual tour
  • Showing feedback
  • 100 business cards with your contact information
  • Closing services and statement review
  • $25 donation to the Wounded Warrior Project or St. Jude’s Children’s Hospital
1% at closing- Level Three
  • Same as Level Two package, plus:
  • Professional photography
  • Pricing assistance
  • Bluetooth lockbox
  • In-person showing assistance
























Pros

  • Free MLS listing package (+2% buyer’s agent commission)
  • Work directly with the broker, not a referral service
  • Free, unlimited changes, including listing/delisting/relisting (Level Two and Three packages)
  • Home buyer rebate if you also buy with Landfall Properties

Cons

  • No built-in comparative market analysis (CMA) (except with Level Three package)
  • Set buyer’s agent commission of 2% (unless you find a buyer)

As of August 12, 2020, Landfall Properties’ principal broker, Paul Marino, has an average rating of 5/5 based on 29 reviews on Zillow.

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List With Freedom

List With Freedom

Price Range

$89-$295

Number of Photos

1-Unlimited (max allowed on MLS)

Listing Term

6-12 months

Description
Pricing
Pros & Cons
Reviews
  • List With Freedom is a flat-fee MLS listing brokerage licensed in Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee
  • Set your own buyer’s commission (List With Freedom recommends 2.5% to 3%)
  • Listing is typically live on MLS within 24 hours of approval
  • All buyer inquiries are forwarded to you
  • Free unlimited listing changes
  • Offers a range of additional, a-la-carte services, including professional comparative market analysis (CMA), contract preparation, transaction management services, yard signs, lockboxes, and more
  • 14-day refund period BEFORE listing goes live with a $50 fee
  • Cancel live listings at any time with no fee
  • $89 - Silver
    • 6-month listing on MLS
    • Listing syndicated to sites like Realtor.com, Trulia, Zillow, and more
    • 1 photo
    • All buyer inquiries forwarded to you
    • State disclosures provided
    • Free unlimited changes to your listing
  • $149 - Gold
    • Same as Silver package, plus:
    • 6 photos


  • $195 - Platinum
    • Same as Gold package, plus:
    • 12-month listing on MLS
    • Unlimited photos (max allowed by MLS)
  • $295 - Platinum Plus
    • Same as Platinum package, plus:
    • Showing Assist (where available)
    • Post your own Virtual Tour
    • Weekly activity report
    • Unlimited open houses

Pros

  • Make unlimited changes to your listing at no additional cost
  • No cancellation fee
  • All buyer inquiries are directly forwarded to you

Cons

  • Only 1 photo included in base package
  • No built-in pricing support or home valuation

As of January 9, 2020:

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XFlatFeeMLS

XFlatFeeMLS

Price Range

$69-189+

Number of Photos

6

Listing Term

1 month up to until house sells

Description
Pricing
Pros & Cons
Reviews
  • XFlatFeeMLS is a flat-fee MLS service operated by XRealty.NET LLC, a licensed real estate brokerage in Washington D.C., Maryland, Florida, Pennsylvania, Georgia, and Virginia
  • You set the buyer’s agent commission
  • Listings are processed in 24 hours or your listing is free
  • Free status updates (Under contract, sold, etc.)
  • Wide variety of a-la-carte services
  • Money-back guarantee if you decide to sell with a full-service realtor XFlatFeeMLS refers you to


$69
  • 1-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia and more
  • 6 photos
  • Federal and state disclosure forms
  • Automated phone system that gives buyers and agents your contact information




$99
  • Same as $69 package, plus:
  • 6-month listing on MLS
$139 
  • Same as other packages, plus:
  • 12-month listing on MLS
$19 (+$380 at closing) - Deferred Payment Plan
  • Same as other packages, plus:
  • 12-month listing on MLS ($249 termination fee to cancel before contract ends)


Also offers a-la-carte services like: additional photos, unlimited text changes and open house announcements, listing on a secondary MLS, call forwarding service, centralized showing service, photography,  contract prep and review, electronic lockbox rental, and more

Pros

  • Work directly with the broker, not a referral service
  • Buyer inquiries are forwarded directly to you — no dual agency
  • Money-back guarantee if you decide to list with a full-service realtor XFlatFeeMLS refers you to
  • Listings are processed within 24 hours or your listing is free

Cons

  • Free status updates do not include changes to the text of the listing or photos
  • Only 6 photos included in all packages
  • No pricing or home valuation assistance

As of August 8, 2020, XRealty does not have any third party customer reviews, though agent Norman Domingo has a 3.2/5 rating on Zillow.com. Additionally, it has an A+ rating by the Better Business Bureau. 

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beycome

beycome

Price Range

$99-299

Number of Photos

36

Listing Term

Until sold

Description
Pricing
Pros & Cons
Reviews
  • Beycome is a real estate brokerage that offers flat-fee MLS listing services to for sale by owner (FSBO) sellers in Florida, Illinois, Minnesota, Georgia, and Rhode Island.
  • Beycome’s lower-tier programs are also offered in California and South Carolina.
  • Listing will be syndicated on other sites like Realtor.com, Zillow, Redfin, IDX, and more
  • Listing typically goes live within 36 hours
  • Unlimited changes, photos, and no expiration on listing term
  • Built-in comparative market analysis (CMA) tools
  • Offers a 90-day money-back guarantee
$99 - Flat Fee MLS 
  • Listing on your local MLS and other sites like Realtor.com, Zillow, Redfin, IDX, Homes.com, and more
  • Unlimited photos
  • Receive legal offers online
  • Downloadable legal forms & documents
  • Real estate support from beycome team
  • Virtual tour & YouTube video
  • Printable promotional items
  • Home visit manager
  • Open house scheduler
  • Messaging center
  • Dual comparative marketing analysis (CMA) tools
  • Craigslist easy click & share Ad
  • Social media sharing

$199 - Flat Fee MLS Premium
  • Same as Flat Fee MLS package, plus:
  • Full listing featured on beycome.com
  • Customizable flyers and brochure
  • Maximum pictures allowed
  • 1 key lock box
  • 1 sign in yard
  • 1 open house signage package
$299 - Flat Fee MLS Max 
  • Same as Flat fee MLS Premium package, plus:
  • 24 professional HDR pictures
  • 1 photography session
  • Full ownership of the photos
  • Additional, a-la-carte services available with Max package:
  • Video walkthrough - $49
  • Drone pictures - $69


Pros

  • All inquiries and leads directly forwarded to you
  • Built-in home valuation tools
  • Unlimited listing term
  • 90-day money-back guarantee (unless you close, are under contract, or you receive at least 2 legitimate offers)
  • Live customer support

Cons

  • While beycome offers more built-in services than most flat-fee MLS companies, you’ll still get limited service and support with your listing
  • Free downloads for forms and documents, but no support or legal oversight
  • Flat Fee MLS Max package not offered in California or South Carolina

As of July 31, 2020, Beycome has an average rating of 4.4/5 based on 228 reviews across Zillow, Facebook, and Google.

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National Flat-Fee MLS Services & Brokers Operating in Florida

Houzeo

Houzeo

Price Range

$245-399

Number of Photos

6 to max allowed

Listing Term

3 to 6 months

Description
Pricing
Pros & Cons
Reviews
  • Houzeo is a flat-fee MLS referral service that connects you with Florida brokers and agents who will list your home on your local MLS for a pre-negotiated rate
  • Draft your listing, upload photos, set your price, and sign MLS contracts via Houzeo’s online dashboard
  • Autofills listing details using publicly available info about your home to expedite the listing process
  • Home valuation not included in service
  • Does not require that you offer buyer’s agent commission
  • Listing is typically live within 24 hours of submission
$245 - Bronze
  • 3-month listing on MLS
  • 6 Photos
  • Virtual tour
  • $25 for each listing change
  • Syndicated to Zillow, Trulia, Realtor.com, and more
$299 - Silver
  • Same as Bronze plan, plus:
  • 6-month listing on MLS
  • 24 Photos
  • 10 free listing changes
  • Select and communicate with Escrow Agent
$399 - Gold
  • Same as Silver plan, plus:
  • Max photos allowed by MLS
  • Federal and state disclosures forms















Pros

  • Free cancellation anytime (no refunds)
  • Freedom to specify any buyer’s agent commission
  • Listings typically go live within 24 hours

Cons

  • Limited coverage in rural areas
  • “Free changes” only apply to listing price, status, and property description; $10 for additional changes

As of August 11, 2020, Houzeo has an average rating of 4.8/5 based on 21 reviews on Google.

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Alternatives to Flat-Fee MLS in Florida

The Florida real estate market is increasing rapidly. According to Zillow, the median home value rose 3% over the past year and is expected to see an increase of 4% in 2020. To realize your home's full value (or ideally more), it's important to weigh all of your options for selling before making a final decision.

Quick Tip: Don't let upfront "savings" cost you thousands when you sell your home...

Yes, a flat-fee MLS service can save you money on commission — if you know what you're doing. However, homes listed "For Sale By Owner" with an MLS service typically sell for thousands less than agent-assisted homes. 

Plus, there's no guarantee your home actually sells. Since flat-fee MLS services are paid upfront, that means you're out the hundreds of dollars you already spent. 

The Alternative: List with Clever and get a top agent for a reduced rate. 

At Clever, our free service connects you to top-rated agents from name brands like Keller Williams, RE/MAX, Century 21, and more — full-service agents with a proven record of selling fast, for top dollar. 

You pay $0 upfront. So if you don't see the value when you talk to an agent, you're free to walk away. No strings attached. But if you do decide to work with any agent, you'll also get an exclusive low rate — a flat $3,000 or a reduced commission of just 1%.

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