Whether you’re selling a beachfront condo in Miami or a split-level in the Tallahassee suburbs, paying 6% in realtor fees is a lot.
That’s why some sellers use a flat-fee MLS company to list their home on the MLS — the main place where realtors find homes to show their clients — in exchange for a small one-time fee.
What’s the catch?
- Less support: You manage your own sale — without a full-service agent to handle pricing, photography, paperwork, and negotiations.
- Lower sales price: For sale by owner (FSBO) homes usually sell for significantly less than homes sold by agents — 6% less on average compared to agent-represented properties.
- You still pay a buyer’s agent fee: 88% of buyers work with an agent — who still needs to get paid. In Florida, you’re on the hook for 2.00%-3.00% of the final sale price.
If you want to save on fees but aren’t ready for a “Do-It-Yourself” experience, Clever can match you with full-service realtors who work for a low flat fee of $3,000 or 1%.
Clever is the best alternative to the full DIY approach if you're in Florida! You'll save thousands on listing fees, while still getting the support you need to sell your home fast AND for top dollar.
If you’re still interested in finding flat-fee MLS listing options in Florida, read on! We’ve reviewed the best (and worst!) services in The Sunshine State.
The 6 best Florida flat-fee MLS companies*
Jack Keller Inc. Realtors
List With Freedom
Unlimited listing updates
For sale sign
* 💰 indicates extra fee or premium purchase required
Tech-savvy sellers who want to manage their listings on an online platform
- You can upload photos, manage your listings, and receive and negotiate offers all within the online platform. Great for people who don't like to talk on the phone!
- If you need help pricing your home, you can check the two home value estimates that come with each package.
- Sellers who opt for the $199 Premium version can use the platform to automatically list their homes on popular classified sites like Craigslist, Oodle, and Listanza.
- You'll get no assistance with paperwork, even as an add-on service.
- Beycome's site doesn't make it clear that you may still have to pay a buyer's agent commission.
Sellers looking for a lot of a-la-carte options
- You can fill out, sign, and submit all your seller's paperwork on the Houzeo app.
- When you enter your address, Houzeo auto-fills publicly available data about your property.
- Houzeo lets you buy additional services like contract reviews, agent showings, and professional showings a la carte.
- You have to pay extra for pricing assistance — several local competitors offer this for free.
- You're limited to 10 free changes for price, status, and description in their two most popular packages. Most competitors offer unlimited free changes.
Sellers who want flexible payment options
- The company gives you several ways to pay, including monthly payment plans, $0 down, and bitcoin.
- The site includes all the forms you'll need, like a contract, addendum, and seller's disclosure.
- Jack Keller lets you pick and choose upgrade options such as Realtor.com statistic reports, ShowingTime scheduling software, and open house scheduling.
- The cheapest package is available only for vacant land, boat docks, and commercial properties.
- You have to purchase an upgrade to get Realtor.com leads sent directly to you. If they go to an agent, that agent might direct the buyer elsewhere.
Sellers with limited cash trying to save as much as possible
- FlatFee.com keeps prices low by including only essential things like the MLS listing, photos, and unlimited changes.
- You can buy yard signs and key lock boxes from the online store.
- The cheapest tier includes only six photos.
- The only difference in the various packages is the number of photos you can include.
- Unlike some other services, FlatFee.com doesn't include downloadable seller's documents.
Experienced sellers who know what services they do and don't need
- If you know exactly what you need, you can go with a cheaper package and buy the extras on their own.
- There's no cancellation fee for live listings.
- You can pay a little more for showing and open house assistance.
- There's only one photo included in the base package.
- List With Freedom offers no built-in pricing support or home valuation.
Sellers who want an affordable barebones MLS listing without any extras
- You can choose to defer payment until after closing.
- The company claims it will beat any competitor's price by 10%.
- XFlatFeeMLS offers a full refund if you decide to list with one of its recommended full-service agents instead of selling FSBO.
- The deferred payment plan costs more than twice the unlimited listing.
- The website is hard to navigate and offers no way to manage your listing and leads online.
Flat-Fee MLS Companies in Florida by City
In Florida, you'll also find some smaller flat-fee MLS companies that specialize in particular cities. These uber-local companies are more likely to offer flexible service packages and to bring more area expertise than the big guys.
Every Florida flat-fee MLS service is different. Always make sure to read the fine print when evaluating offerings to make sure you're getting a fair deal.
Flat-fee MLS companies in Jacksonville
We found the flat-fee MLS companies in Jacksonville to be more limited in their offerings, as a whole. Many of the services that we reviewed just didn't have a lot of add-ons. Still, you can find some low rates, from as little as $75 to nearly $500 for a complete listing package.
» EXPLORE: The Best Jacksonville Flat-Fee MLS Companies
Flat-fee MLS companies in Miami
No two Miami flat-fee MLS companies are the same — we found a service that offers month-to-month terms for a flat $75 and more comprehensive packages that cost several hundred bucks.
» EXPLORE: The Best Miami Flat-Fee MLS Companies
Flat-fee MLS companies in Palm Beach
Palm Beach is the most expensive city in Florida, but that doesn't necessarily mean the local MLS listing companies don't charge an arm and a leg. We found services to range between $75 and $399.
» EXPLORE: The Best Palm Beach Flat-Fee MLS Companies
Flat-fee MLS companies in Naples
Flat-fee MLS companies in Naples vary greatly in both price and services. In fact, the typical rates we've seen are between $89 and $999 for a more comprehensive package.
» EXPLORE: The Best Naples Flat-Fee MLS Companies
Flat-fee MLS companies in Tampa
We found typical rates for flat-fee MLS companies in Tampa to range from $75 to $480. You'll find everything from a-la-carte offerings to comprehensive service packages.
» EXPLORE: The Best Tampa Flat-Fee MLS Companies
Hidden costs of flat-fee MLS companies
Some companies claim to offer flat-rate MLS services but charge "hidden" fees at closing. We've even seen some companies that claim to offer a "free" MLS listing only to charge you a percentage of the sale price at closing.
These predatory practices could cost you thousands of dollars when you expect to pay only a few hundred.
Always make sure to read the fine print for any service. Look out for "closing fees" or "admin fees" that you'll owe the broker in addition to an up-front flat fee.
Further, some flat-fee MLS companies offer a la carte services like photography, paperwork help, and signage. These services can reduce some of your DIY work, but watch out. These add-ons can add up!
At a certain point, you may be better off finding a full-service agent who charges a clear and upfront discounted rate.
Frequently asked questions
How much do flat-fee MLS services cost in Florida?
Typically, you should expect to pay about $200-400 for a flat-fee MLS listing in Florida. However, we've seen basic plans for as low as $50 and more comprehensive services that charge as much as $1,000.
Do I still need to pay the buyer's agent commission?
Although you'll save some money by not having to pay commission to a listing agent (typically 1.00%-3.50% of the sale price), we strongly recommend offering a commission to the buyer's agent. This will incentivize agents to bring their clients to your home.
How much to offer a buyer's agent is up to you, but most selling agent commissions in Florida range from 2.00%-3.00%.
How do I sell by owner in Florida?
Florida real estate laws require sellers to disclose all important information about their property, including:
- Building and safety information
- Environmental information (like erosion, noise pollution, and whether it's in a flood plain)
- Sewer and wastewater treatment
You'll make these disclosures by filling out the Seller Property Disclosure - Residential. Potential buyers will review this document to make sure the property is free of deal-breaking flaws. You can either get this form from your listing broker or directly from the Florida state legislature.
What are the alternatives to using a flat-fee MLS service in Florida?
Discount and flat-fee real estate agents
Discount real estate brokers will list your property for as little as 1% — keeping in mind that you usually still have to pay a 2.6–3% buyer’s agent fee.
We’ve reviewed five national and regional discount brokers that operate in Florida.
In Florida, Clever offers the lowest rates, with an added advantage: Clever lets you compare multiple agents from major brands like Keller Williams, Century 21, and RE/MAX.
Clever is an agent-matching service that can match you with a pre-vetted, full-service agent for only $3,000 (or 1% if your home is priced above $350,000), plus the typical buyer's agent commission.
Your Clever agent will handle everything for you, from helping you accurately price your home to high-quality photography to negotiating with prospective buyers and filling out the paperwork.
You'll pay only a little more than you'd pay a flat-fee MLS service but save hours of effort by not having to do it all yourself!
Ready to start saving?
Find top agents who charge a flat $3,000 or 1%. Clever's agent-matching service is free, with NO obligation!
Selling without an MLS listing
It's always possible to try selling your house by owner without listing on the MLS. But this makes sense only if you already have a potential buyer lined up.
That's because not listing on your local MLS means not getting the most effective exposure for your property. MLS listings are posted to every major real estate website. Plus, real estate agents access MLS listings to find properties for their clients.
If you don't secure an MLS listing, you'll be limited to sites like Craigslist and Facebook Marketplace and relying on a yard sign.
iBuyers are companies that buy homes for cash outright at what they claim are market prices. When you sell to an iBuyer, you could have a preliminary offer in as little as 24 hours.
The major downside of selling to an iBuyer is that these companies make money by charging steep service fees — typically 5-14% of the purchase price. So they're a good alternative only for sellers more concerned with convenience and speed than costs.
There are currently three iBuyers operating in certain Florida markets. Click below to learn more.