If you're selling your home for sale by owner (FSBO) in Naples, hiring a flat-fee MLS service can help you increase your listing's visibility without breaking the bank.
The average commission rate for full-service listing agents in Naples, Florida is approximately 3%. Based on the median sale price for Naples homes, as of January 2020, that translates to about $10,620.
In contrast, typical rates for flat-fee MLS companies in Naples are in between $89 and $999. Nationwide, the most basic plans can be as low as $50 to $99, while more comprehensive services range upwards of $1,000 to $3,000.
It's important to remember that every Naples flat-fee MLS service is different. When evaluating offerings, be sure to read the fine print: look at things like the length of the listing term (and how much it costs to extend); whether there's a fee to make changes to your listing; how many photos are allowed; the policy on buyer's agent commission; and more.
>> LEARN more about flat-fee MLS services and how to evaluate them.
To help you make the right choice, Clever has picked some of the top flat-fee MLS services across Naples.
Top Naples Flat-Fee MLS Companies in 2020
Naples Flat Fee Realty LLC
Naples Flat Fee Realty LLCPrice Range
$350
Number of Photos
N/A - information not available
Listing Term
6 months
- Naples Flat Fee Realty LLC is a licensed, Florida real estate brokerage that specializes in flat-fee MLS listing services
- Access to the NABOR MLS for Naples, Bonita Springs, Estero, Ft. Myers, and Cape Coral properties
- You set buyer’s agent commission (minimum 2.5%)
- Buyer leads forwarded to you
- Listing changes are free for the first 72 hours, after which you have 3 free changes per 6-month term. Any additional changes are $15 each.
- $350 - Flat Fee Listing package
- 6-month listing on MLS
- Syndicated to Realtor.com, Zillow, Trulia, and more
- Real estate forms and contracts
- Recommendations for closing attorneys or title companies
- Marketing through sister company: Tropics Real Estate
- 3 listing changes per 6-month term; additional changes are $15 each
- Buyer leads forwarded to you
Listing term of 12 months can be purchased for $600
Pros
- Offers money-back guarantee if you decide to list with a full-service agent referred by Tropics Real Estate
- Buyer leads forwarded to you
Cons
- Listing changes are free for the first 72 hours, after which you have 3 free changes per 6-month term. Any additional changes are $15 each.
- No information available regarding MLS photos
- No built-in home valuation or market analysis
- No additional real estate tools (signs, lockboxes, etc.) available for purchase
As of January 21, 2020:
- 5-out-of-5-star rating for Marlene Graham (broker) on Zillow (3 reviews)
Florida Flat Fee MLS
Florida Flat Fee MLSPrice Range
$188-$298
Number of Photos
6-12
Contract Length
6 to 12 months
- Florida Flat Fee MLS is a licensed real estate brokerage in that specializes in flat-fee MLS services across the state of Florida
- 3% buyer’s agent commission (no commission if you find an unrepresented buyer)
- Agent and buyer inquiries forwarded directly to you
- Make free changes to your listing
- $188 - Basic
- 6-month listing on MLS
- 6-month listing on Realtor.com
- FSBO web page for your property
- 6 photos
- Broker support
- $298 - Premium
- Same as Basic package, plus:
- 12-month listing on MLS
- 12-month listing on Realtor.com
- Syndicated to Zillow, Trulia, Homes.com, and more
- Lockbox (yours to keep)
- Custom for sale sign with your phone number (shipping included)
- Comparative market analysis (CMA)
- Contracts and disclosures
- Broker support
Pros
- Work directly with the broker, not a referral service
- Bulk discounts for property investors
- Inquiries forwarded directly to you — no buyer’s agent commission if you find a buyer
Cons
- Only 6 photos included in Basic package
- No a-la-carte service options
As of January 10, 2020:
- Doug Addeo (Florida Flat Fee MLS’s broker) has a 4.8-out-of-5-star rating on Zillow (11 reviews)
List With Freedom
List With FreedomPrice Range
$89-$295
Number of Photos
1-Unlimited (max allowed on MLS)
Listing Term
6-12 months
- List With Freedom is a flat-fee MLS listing brokerage licensed in Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee
- Set your own buyer’s commission (List With Freedom recommends 2.5% to 3%)
- Listing is typically live on MLS within 24 hours of approval
- All buyer inquiries are forwarded to you
- Free unlimited listing changes
- Offers a range of additional, a-la-carte services, including professional comparative market analysis (CMA), contract preparation, transaction management services, yard signs, lockboxes, and more
- 14-day refund period BEFORE listing goes live with a $50 fee
- Cancel live listings at any time with no fee
- $89 - Silver
- 6-month listing on MLS
- Listing syndicated to sites like Realtor.com, Trulia, Zillow, and more
- 1 photo
- All buyer inquiries forwarded to you
- State disclosures provided
- Free unlimited changes to your listing
- $149 - Gold
- Same as Silver package, plus:
- 6 photos
- $195 - Platinum
- Same as Gold package, plus:
- 12-month listing on MLS
- Unlimited photos (max allowed by MLS)
- $295 - Platinum Plus
- Same as Platinum package, plus:
- Showing Assist (where available)
- Post your own Virtual Tour
- Weekly activity report
- Unlimited open houses
Pros
- Make unlimited changes to your listing at no additional cost
- No cancellation fee
- All buyer inquiries are directly forwarded to you
Cons
- Only 1 photo included in base package
- No built-in pricing support or home valuation
As of January 9, 2020:
- 4.5-out-of-5 star rating on Trustpilot (327 reviews)
- 5-out-of-5 star rating on Trust Mamma (297 reviews)
National Flat-Fee MLS Services & Brokers Operating in Naples
Flat Fee Group
Flat Fee GroupPrice Range
$399-$999 (varies by state)
Number of Photos
Up to max allowed by MLS
Listing Term
3 months up to until sold
- Flat Fee Group is a network of independent brokers that offer flat-fee services in their respective state(s)
- Pay no buyer’s agent commission if you find an unrepresented buyer
- Buyer and agent inquiries forwarded to you (in most states)
- Contracts, disclosures, and addendums included (in most states)
- $399 - Showcase
- 6-month listing on MLS in most cases
- Syndicated to Realtor.com, Zillow, Trulia, and more
- Up to 25 photos
- General marketing tools (e.g. flyers, yard sign)
- $549 - Premium
- Same as Showcase package, plus:
- Contract, offer, and document review
- $999 - Platinum
- Same as Premium package, plus:
- Negotiation assistance
Packages, services, and pricing vary by state. Check the website for details about options in your area.
Pros
- Work directly with the broker, not a referral service
- Buyer inquiries forwarded directly to you
- Pay no commission if you find an unrepresented buyer
Cons
- As of January 21, 2020, does not have an independent broker in Alaska, Montana, West Virginia, and Wyoming
- Experience and service quality may vary depending on your state’s broker
N/A — as of January 22, 2020, no third-party review information was available for Flat Fee Group. However, as a network of independent brokers, you can check the website, find your state’s broker and research their individual reviews.
Houzeo
HouzeoPrice Range
$99-$395
Number of Photos
6-24
Listing Term
3 to 6 months
- Houzeo is a flat-fee MLS referral service that connects you with Florida brokers and agents who will list your home on your local MLS for a pre-negotiated rate
- Draft your listing, upload photos, set your price, and sign MLS contracts via Houzeo’s online dashboard
- Autofills listing details using publicly available info about your home to expedite the listing process
- Home valuation not included in service
- Does not require that you offer buyer’s agent commission
- Listing is typically live within 24 hours of submission
- $99 - Bronze
- 3-month listing on MLS
- 6 Photos
- $25 for each listing change
- Syndicated to Zillow, Trulia, Realtor.com, and more
- $295 - Silver
- 6-month listing on MLS
- 24 Photos
- Syndicated to Zillow, Trulia, Realtor.com, and more
- 10 free listing changes
- Open Houses included in 10 free changes
- Select and communicate with Escrow Agent
- $395 - Gold
- Same as Silver plan, plus:
- Federal and state disclosures forms
- eFile Federal & State Disclosures
Pros
- Free cancellation anytime (no refunds)
- Freedom to specify any buyer’s agent commission
- Listings typically go live within 24 hours
Cons
- Limited coverage in rural areas
- “Free changes” only apply to listing price, status, and property description
- $10 for additional changes
- $30-50 for changes to photos and additional open houses
As of January 1, 2020:
- 4.7-out-of-5-star rating on Google (15 reviews)
Alternatives to Flat-Fee MLS in Naples
The Naples real estate market is stable. According to Zillow, the median home value fell 1% over the past year and is expected to increase by 2.7% in the next year. To realize your home's full value (or ideally more), it's important to weigh all of your options for selling before making a final decision.
- Flat-Fee Real Estate Agents
- Discount Real Estate Agents
- Low-Commission Real Estate Agents
- 1% Commission Real Estate Agents
- Sell to an iBuyer