5 Best Naples Flat-Fee MLS Companies

If you're selling your home for sale by owner (FSBO) in Naples, hiring a flat-fee MLS service can help you increase your listing's visibility without breaking the bank.

The average commission rate for full-service listing agents in Naples, Florida is approximately 3%. Based on the median sale price for Naples homes, as of January 2020, that translates to about $10,620.

In contrast, typical rates for flat-fee MLS companies in Naples are in between $89 and $999. Nationwide, the most basic plans can be as low as $50 to $99, while more comprehensive services range upwards of $1,000 to $3,000.

It's important to remember that every Naples flat-fee MLS service is different. When evaluating offerings, be sure to read the fine print: look at things like the length of the listing term (and how much it costs to extend); whether there's a fee to make changes to your listing; how many photos are allowed; the policy on buyer's agent commission; and more.

>> LEARN more about flat-fee MLS services and how to evaluate them.

To help you make the right choice, Clever has picked some of the top flat-fee MLS services across Naples.

Top Naples Flat-Fee MLS Companies in 2020

EDITOR'S NOTE: Clever doesn't offer a basic flat-fee MLS-only service, so we've compiled objective overviews of local companies that do based on publicly available data. We do offer a free service that lets you work with top-rated realtors for a reduced, flat fee — you can check it out (and read reviews) here.

Naples Flat Fee Realty LLC

Naples Flat Fee Realty LLC

Price Range

$350

Number of Photos

N/A - information not available

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Naples Flat Fee Realty LLC is a licensed, Florida real estate brokerage that specializes in flat-fee MLS listing services
  • Access to the NABOR MLS for Naples, Bonita Springs, Estero, Ft. Myers, and Cape Coral properties
  • You set buyer’s agent commission (minimum 2.5%)
  • Buyer leads forwarded to you
  • Listing changes are free for the first 72 hours, after which you have 3 free changes per 6-month term. Any additional changes are $15 each.
  • $350 - Flat Fee Listing package
    • 6-month listing on MLS
    • Syndicated to Realtor.com, Zillow, Trulia, and more
    • Real estate forms and contracts
    • Recommendations for closing attorneys or title companies
    • Marketing through sister company: Tropics Real Estate
    • 3 listing changes per 6-month term; additional changes are $15 each
    • Buyer leads forwarded to you


Listing term of 12 months can be purchased for $600

Pros

  • Offers money-back guarantee if you decide to list with a full-service agent referred by Tropics Real Estate
  • Buyer leads forwarded to you

Cons

  • Listing changes are free for the first 72 hours, after which you have 3 free changes per 6-month term. Any additional changes are $15 each.
  • No information available regarding MLS photos
  • No built-in home valuation or market analysis
  • No additional real estate tools (signs, lockboxes, etc.) available for purchase

As of January 21, 2020:

  • 5-out-of-5-star rating for Marlene Graham (broker) on Zillow (3 reviews)
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Florida Flat Fee MLS

Florida Flat Fee MLS

Price Range

$188-$298

Number of Photos

6-12

Contract Length

6 to 12 months

Description
Pricing
Pros & Cons
Reviews
  • Florida Flat Fee MLS is a licensed real estate brokerage in that specializes in flat-fee MLS services across the state of Florida
  • 3% buyer’s agent commission (no commission if you find an unrepresented buyer)
  • Agent and buyer inquiries forwarded directly to you
  • Make free changes to your listing
  • $188 - Basic
    • 6-month listing on MLS
    • 6-month listing on Realtor.com
    • FSBO web page for your property
    • 6 photos
    • Broker support


  • $298 - Premium
    • Same as Basic package, plus:
    • 12-month listing on MLS
    • 12-month listing on Realtor.com
    • Syndicated to Zillow, Trulia, Homes.com, and more
    • Lockbox (yours to keep)
    • Custom for sale sign with your phone number (shipping included)
    • Comparative market analysis (CMA)
    • Contracts and disclosures
    • Broker support

Pros

  • Work directly with the broker, not a referral service
  • Bulk discounts for property investors
  • Inquiries forwarded directly to you — no buyer’s agent commission if you find a buyer

Cons

  • Only 6 photos included in Basic package
  • No a-la-carte service options

As of January 10, 2020:

  • Doug Addeo (Florida Flat Fee MLS’s broker) has a 4.8-out-of-5-star rating on Zillow (11 reviews)
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List With Freedom

List With Freedom

Price Range

$89-$295

Number of Photos

1-Unlimited (max allowed on MLS)

Listing Term

6-12 months

Description
Pricing
Pros & Cons
Reviews
  • List With Freedom is a flat-fee MLS listing brokerage licensed in Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee
  • Set your own buyer’s commission (List With Freedom recommends 2.5% to 3%)
  • Listing is typically live on MLS within 24 hours of approval
  • All buyer inquiries are forwarded to you
  • Free unlimited listing changes
  • Offers a range of additional, a-la-carte services, including professional comparative market analysis (CMA), contract preparation, transaction management services, yard signs, lockboxes, and more
  • 14-day refund period BEFORE listing goes live with a $50 fee
  • Cancel live listings at any time with no fee
  • $89 - Silver
    • 6-month listing on MLS
    • Listing syndicated to sites like Realtor.com, Trulia, Zillow, and more
    • 1 photo
    • All buyer inquiries forwarded to you
    • State disclosures provided
    • Free unlimited changes to your listing
  • $149 - Gold
    • Same as Silver package, plus:
    • 6 photos


  • $195 - Platinum
    • Same as Gold package, plus:
    • 12-month listing on MLS
    • Unlimited photos (max allowed by MLS)
  • $295 - Platinum Plus
    • Same as Platinum package, plus:
    • Showing Assist (where available)
    • Post your own Virtual Tour
    • Weekly activity report
    • Unlimited open houses

Pros

  • Make unlimited changes to your listing at no additional cost
  • No cancellation fee
  • All buyer inquiries are directly forwarded to you

Cons

  • Only 1 photo included in base package
  • No built-in pricing support or home valuation

As of January 9, 2020:

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National Flat-Fee MLS Services & Brokers Operating in Naples

Flat Fee Group

Flat Fee Group

Price Range

$399-$999 (varies by state)

Number of Photos

Up to max allowed by MLS

Listing Term

3 months up to until sold

Description
Pricing
Pros & Cons
Reviews
  • Flat Fee Group is a network of independent brokers that offer flat-fee services in their respective state(s)
  • Pay no buyer’s agent commission if you find an unrepresented buyer
  • Buyer and agent inquiries forwarded to you (in most states)
  • Contracts, disclosures, and addendums included (in most states)
  • $399 - Showcase
    • 6-month listing on MLS in most cases
    • Syndicated to Realtor.com, Zillow, Trulia, and more
    • Up to 25 photos
    • General marketing tools (e.g. flyers, yard sign)


  • $549 - Premium
    • Same as Showcase package, plus:
    • Contract, offer, and document review
  • $999 - Platinum
    • Same as Premium package, plus:
    • Negotiation assistance


Packages, services, and pricing vary by state. Check the website for details about options in your area.

Pros

  • Work directly with the broker, not a referral service
  • Buyer inquiries forwarded directly to you
  • Pay no commission if you find an unrepresented buyer

Cons

  • As of January 21, 2020, does not have an independent broker in Alaska, Montana, West Virginia, and Wyoming
  • Experience and service quality may vary depending on your state’s broker

N/A — as of January 22, 2020, no third-party review information was available for Flat Fee Group. However, as a network of independent brokers, you can check the website, find your state’s broker and research their individual reviews.

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Houzeo

Houzeo

Price Range

$99-$395

Number of Photos

6-24

Listing Term

3 to 6 months

Description
Pricing
Pros & Cons
Reviews
  • Houzeo is a flat-fee MLS referral service that connects you with Florida brokers and agents who will list your home on your local MLS for a pre-negotiated rate
  • Draft your listing, upload photos, set your price, and sign MLS contracts via Houzeo’s online dashboard
  • Autofills listing details using publicly available info about your home to expedite the listing process
  • Home valuation not included in service
  • Does not require that you offer buyer’s agent commission
  • Listing is typically live within 24 hours of submission
  • $99 - Bronze
    • 3-month listing on MLS
    • 6 Photos
    • $25 for each listing change
    • Syndicated to Zillow, Trulia, Realtor.com, and more
  • $295 - Silver
    • 6-month listing on MLS
    • 24 Photos
    • Syndicated to Zillow, Trulia, Realtor.com, and more
    • 10 free listing changes
    • Open Houses included in 10 free changes
    • Select and communicate with Escrow Agent



  • $395 - Gold
    • Same as Silver plan, plus:
    • Federal and state disclosures forms
    • eFile Federal & State Disclosures

Pros

  • Free cancellation anytime (no refunds)
  • Freedom to specify any buyer’s agent commission
  • Listings typically go live within 24 hours

Cons

  • Limited coverage in rural areas
  • “Free changes” only apply to listing price, status, and property description
  • $10 for additional changes
  • $30-50 for changes to photos and additional open houses

As of January 1, 2020:

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Alternatives to Flat-Fee MLS in Naples

The Naples real estate market is stable. According to Zillow, the median home value fell 1% over the past year and is expected to increase by 2.7% in the next year. To realize your home's full value (or ideally more), it's important to weigh all of your options for selling before making a final decision.

Quick Tip: Don't let upfront "savings" cost you thousands when you sell your home...

Yes, a flat-fee MLS service can save you money on commission — if you know what you're doing. However, homes listed "For Sale By Owner" with an MLS service typically sell for thousands less than agent-assisted homes. 

Plus, there's no guarantee your home actually sells. Since flat-fee MLS services are paid upfront, that means you're out the hundreds of dollars you already spent. 

The Alternative: List with Clever and get a top agent for a reduced rate. 

At Clever, our free service connects you to top-rated agents from name brands like Keller Williams, RE/MAX, Century 21, and more — full-service agents with a proven record of selling fast, for top dollar. 

You pay $0 upfront. So if you don't see the value when you talk to an agent, you're free to walk away. No strings attached. But if you do decide to work with any agent, you'll also get an exclusive low rate — a flat $3,000 or a reduced commission of just 1%.