5 Best Tampa Flat-Fee MLS Companies

If you're selling your home for sale by owner (FSBO) in Tampa, hiring a flat-fee MLS service can help you increase your listing's visibility without breaking the bank.

The average commission rate for full-service listing agents in the Big Guava is approximately 3%. Based on the median sale price for Tampa homes, as of January 2020, that translates to about $7,110.

In contrast, typical rates for flat-fee MLS companies in Tampa are in between $75 and $399. Nationwide, the most basic plans can be as low as $50 to $99, while more comprehensive services range upwards of $1,000 to $3,000.

It's important to remember that every Tampa flat-fee MLS service is different. When evaluating offerings, be sure to read the fine print: look at things like the length of the listing term (and how much it costs to extend); whether there's a fee to make changes to your listing; how many photos are allowed; the policy on buyer's agent commission; and more.

>> LEARN more about flat-fee MLS services and how to evaluate them.

To help you make the right choice, Clever has picked some of the top flat-fee MLS services across Tampa.

Top Tampa Flat-Fee MLS Companies in 2020

EDITOR'S NOTE: Clever doesn't offer a basic flat-fee MLS-only service, so we've compiled objective overviews of local companies that do based on publicly available data. We do offer a free service that lets you work with top-rated realtors for a reduced, flat fee — you can check it out (and read reviews) here.

Wendy Smith Real Estate

Wendy Smith Real Estate

Price Range

$150

Number of Photos

24

Listing Term

Up to 12 months

Description
Pricing
Pros & Cons
Reviews
  • Wendy Smith is a licensed, Florida real estate broker that specializes in flat-fee MLS listing services in Pinellas, Pasco, Polk, Hillsborough, Sumter, Lake, Seminole, Orange, Volusia, Osceola, Manatee, Sarasota, DeSoto, and Charlotte counties
  • Set your own buyer’s agent commission
  • Free listing changes (within reason)
  • Buyer and agent inquiries forwarded directly to you
  • Cancel anytime

$150

  • 12-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 24 Photos
  • Disclosure forms (downloadable)
  • Open house MLS advertising (with enough notice)


Wendy Smith Real Estate also offers a-la-carte services. Contact brokerage for details

Pros

  • Work directly with the broker, not a referral service
  • Cancel anytime
  • Buyer inquiries forwarded directly to you

Cons

  • No built-in home valuation
  • Only one package to choose from

As of August 8, 2020, broker Wendy Smith has an average rating of 4.8/5 based on 26 reviews on Zillow.

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Florida Flat Fee MLS

Florida Flat Fee MLS

Price Range

$188-298

Number of Photos

6-12

Contract Length

6-12 months

Description
Pricing
Pros & Cons
Reviews
  • Florida Flat Fee MLS is a licensed real estate brokerage in that specializes in flat-fee MLS services across the state of Florida
  • 3% buyer’s agent commission (no commission if you find an unrepresented buyer)
  • Agent and buyer inquiries forwarded directly to you
  • Make free changes to your listing
$188 - Basic
  • 6-month listing on MLS and Realtor.com
  • 6 photos
  • FSBO web page for your property
  • Broker support

$298 - Premium
  • Same as Basic package, plus:
  • 12-month listing on MLS and Realtor.com
  • Max photos allowed on MLS
  • Syndicated to Zillow, Trulia, Homes.com, and more
  • Lockbox (yours to keep)
  • Custom for sale sign with your phone number (shipping included)
  • Comparative market analysis (CMA)
  • Contracts and disclosures
  • Broker support


Pros

  • Work directly with the broker, not a referral service
  • Bulk discounts for property investors
  • Inquiries forwarded directly to you — no buyer’s agent commission if you find a buyer

Cons

  • Only 6 photos included in Basic package
  • No a-la-carte service options

As of August 11, 2020, Doug Addeo (Florida Flat Fee MLS’s broker) has a 4.8/5 rating on Zillow (14 reviews).

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Jack Keller Inc Realtors

Jack Keller Inc. Realtors

Price Range

$75-375+

Number of Photos

12-50

Listing Term

Until house is sold

Description
Pricing
Pros & Cons
Reviews
  • Jack Keller Inc., Realtors is family-owned real estate brokerage offering flat-fee MLS services to most of Florida
  • Listing options for residential and commercial properties, vacant land, and boat docks
  • A variety of payment options including $0-down, monthly payments, and bitcoin
  • You set the buyer’s agent commission (minimum $1)
  • Contracts, addendums, and disclosures included
  • Listings typically go live on MLS within one business day of submission
  • Set your own listing term with unlimited renewals
  • Free changes to your listing (will bill for excessive or substantial changes)
  • $150 ($75 for commercial properties, vacant land, boat docks)
    • Listing on MLS until house sells
    • Syndicated to Realtor.com, Trulia, Zillow, Redfin, and more
    • 12 photos
    • Contracts, addendums, and disclosures
    • Free MLS listing changes


  • $375 - Expert Seller
    • Same as basic package, plus:
    • Up to 50 photos on MLS
    • Up to 100 photos on Realtor.com
    • Realtor.com leads forwarded to you
    • Access to ShowingTime showing scheduling system
    • Up to 15 open houses in MLS, Realtor.com, Zillow, and more


  • 1% at closing (with $375 down) - Partial Full Service
    • Same as Expert Seller package, plus:
    • Advice, contract review, negotiation support, professional recommendations, cost estimating per offer
    • Escrow services
    • Digital signature software
    • Unlimited open houses


For packages over $99, you can finance your purchase through PayPal Credit



Additional a-la-carte services include: showing scheduling, open house announcements, partial full service, and more

Pros

  • Work directly with the broker, not a referral service
  • Free MLS listing changes (within reason)
  • Unlimited listing term (until property sells or you cancel)
  • Contracts, addendums, and disclosures included
  • $0-down payment options available

Cons

  • Realtor.com leads only forwarded to you with Expert Seller package
  • Does not cover all of Florida

As of August 11, 2020, Jack Keller Inc, Realtors has an average rating of 3.9/5 based on 35 reviews on Google and has an A+ rating on the Better Business Bureau.

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National Flat-Fee MLS Services & Brokers Operating in Tampa

Houzeo

Houzeo

Price Range

$245-399

Number of Photos

6 to max allowed

Listing Term

3 to 6 months

Description
Pricing
Pros & Cons
Reviews
  • Houzeo is a flat-fee MLS referral service that connects you with Florida brokers and agents who will list your home on your local MLS for a pre-negotiated rate
  • Draft your listing, upload photos, set your price, and sign MLS contracts via Houzeo’s online dashboard
  • Autofills listing details using publicly available info about your home to expedite the listing process
  • Home valuation not included in service
  • Does not require that you offer buyer’s agent commission
  • Listing is typically live within 24 hours of submission
$245 - Bronze
  • 3-month listing on MLS
  • 6 Photos
  • Virtual tour
  • $25 for each listing change
  • Syndicated to Zillow, Trulia, Realtor.com, and more
$299 - Silver
  • Same as Bronze plan, plus:
  • 6-month listing on MLS
  • 24 Photos
  • 10 free listing changes
  • Select and communicate with Escrow Agent
$399 - Gold
  • Same as Silver plan, plus:
  • Max photos allowed by MLS
  • Federal and state disclosures forms















Pros

  • Free cancellation anytime (no refunds)
  • Freedom to specify any buyer’s agent commission
  • Listings typically go live within 24 hours

Cons

  • Limited coverage in rural areas
  • “Free changes” only apply to listing price, status, and property description; $10 for additional changes

As of August 11, 2020, Houzeo has an average rating of 4.8/5 based on 21 reviews on Google.

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ISoldMyHouse.com

iSoldMyHouse.com

Price Range

$299-399

Number of Photos

6-25

Listing Term

6-12 months

Description
Pricing
Pros & Cons
Reviews
  • ISoldMyHouse.com is a nationwide flat-fee MLS referral service, operated by Get Listed Realty, that connects you with local brokers and agents who will list your home on the MLS for a pre-negotiated rate
  • You set buyer’s agent commission (recommend 2%-3%)
  • Listing is live within 24 hours
  • No cancellation fee
  • Unlimited listing changes
  • Buyer leads forwarded to you
  • $299 - Get LISTED
    • 6-month listing on MLS
    • Syndicated to Realtor.com, Zillow, Trulia, and more
    • 6 or 10 Photos
    • Unlimited listing changes
    • Buyer leads forwarded to you
    • Contracts, disclosures, and other forms
    • Seller-managed ISoldMyHouse.com listing


  • $399 - Get SOLD
    • Same as Get LISTED package, plus:
    • 25 photos
    • 12-month listing on MLS (in some states)


A-la-carte services include signs, lockboxes, and more



Additional fees may apply or services may differ if you live in a state with laws about minimum brokerage service requirements.

Pros

  • Unlimited listing changes
  • Buyer leads forwarded to you
  • No cancellation fee
  • Free online guides and articles for selling a home without a realtor
  • Easy social media sharing on all the major platforms

Cons

  • The network of affiliate brokers doesn’t cover every county in the country
  • Only 6-10 photos in base package
  • No built-in home valuation or market analysis

As of August 11, 2020, iSoldMyHouse.com has an average rating of 4.1/5 based on 8 reviews on BirdEye and has an A+ rating on the Better Business Bureau.

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Alternatives to Flat-Fee MLS in Tampa

The Tampa real estate market is increasing rapidly. According to Zillow, the median home value rose 4.4% over the past year and is expected to increase by 4.4% in the next year. To realize your home's full value (or ideally more), it's important to weigh all of your options for selling before making a final decision.

Quick Tip: Don't let upfront "savings" cost you thousands when you sell your home...

Yes, a flat-fee MLS service can save you money on commission — if you know what you're doing. However, homes listed "For Sale By Owner" with an MLS service typically sell for thousands less than agent-assisted homes. 

Plus, there's no guarantee your home actually sells. Since flat-fee MLS services are paid upfront, that means you're out the hundreds of dollars you already spent. 

The Alternative: List with Clever and get a top agent for a reduced rate. 

At Clever, our free service connects you to top-rated agents from name brands like Keller Williams, RE/MAX, Century 21, and more — full-service agents with a proven record of selling fast, for top dollar. 

You pay $0 upfront. So if you don't see the value when you talk to an agent, you're free to walk away. No strings attached. But if you do decide to work with any agent, you'll also get an exclusive low rate — a flat $3,000 or a reduced commission of just 1%.