The world has become a salesman’s paradise. Since the launch of social media, salespeople now directly access hundreds of thousands of their market without going anywhere. If you join a mom group online, you immediately get bombarded with Avon ladies and clothing lines. You go golfing with a friend only to discover he’s pitching you his new business. Everyone out there claims to be the best at what they do, especially in real estate.
The term “real estate agent” has become almost synonymous with “door-to-door-salesmen” these days. They’re everywhere, and no one quite knows whether to trust them or not. You hear about a friend of a friend who just got in the market and really wants you to keep them in mind when you sell your house, but your brother-in-law is also a real estate agent and has been at it a bit longer. There are a lot of choices to choose from, but ask yourself, “How can I find real estate agents I trust?”
Using Your Network
You ask your family and friends where they go to get their haircut or see a movie, why not ask them about a great real estate agent? If they know of a good one, you may have already heard about them! People tend to talk about the great experiences they have. Watch them as they talk about the real estate agent. Are they smiling and acting like they are enjoying the memory? Was their real estate knowledgeable about the homes they were interested in? Make sure you find out exactly what about the real estate agent was trustworthy. You don’t want to jump into a decision about a real estate agent just because a friend “heard they were good.” Make sure you hear about the experience that made them so good.
If you are moving to another state and don’t know who to ask, ask if there is anyone in your network who knows anyone in the area you are moving to. If there is, see if they would be willing to ask for a real estate agent recommendation for you. A connection of a friend is still better than jumping on the first real estate agent’s ad you see online. Using people you trust will help you find an agent you trust as well.
Real Estate Agent Ratings
When you are looking for a new restaurant to try, where do you go? Many Americans turn to internet reviews. They’re all over the place these days. There are specific review sites like Google or Yelp, or there are review capabilities on social media like Facebook.
As you search, make sure you look at more than the number of stars they have. Look for comments made about the real estate agent’s level of service. See how many people had similar feelings about the same real estate agent. Be on the lookout for specific experiences. You also want to find the areas they serve and are familiar with. You don’t want to find the perfect agent and discover they don’t know your area well.
Interview Real Estate Agents
It may sound strange to interview real estate agents, but think about it:
Buying or Selling your home is a BIG commitment.
Your real estate agent is helping you either sell a very expensive item or buy your future home or investment. You wouldn’t just stroll up to the first person you saw in the car dealership, sign away a large sum of money to them, and then expect them to find the perfect car. That would be crazy! Don’t do essentially the same thing with your real estate agent.
Do you get along with everyone you talk to?
What if you sign a contract with a real estate agent to sell your house and find out later that you just don’t like them? Are you going to want to call them if you have a question? Are you going to feel comfortable with them selling your house? Probably not. You may not even want to interact with them at all!
Take an hour out of your day to interview your agent. It will be an investment of your time that will return the top level of service you desire.
What to Ask a Real Estate Agent
We’ve already written a pretty thorough article on what to ask your real estate agent. Before asking your real estate agent anything, however, you want to make sure you know what you are looking for. To figure that out, ask yourself the following questions:
What is the reason I am looking for a real estate agent?
Maybe you are looking for a real estate agent because you are new to the area. Perhaps you just don’t have the time and expertise to sell your house. Find out the reason you are looking for an agent and find agents that will fill that hole.
What aspect of buying/selling a house do I need help with?
Part of knowing what questions to ask your real estate agent is knowing what you need help with. It could be questions about renovations to add value or learning about 1031 exchanges. Figure out exactly what answers you need about real estate so you know what to ask your agent.
What do I want most out of my real estate agent?
If finding a trustworthy real estate agent is at the top of your list, what aspects will help you know they are trustworthy? What makes you trust someone? Whether it’s a shared background or an act they carry out, knowing what you are looking for will help you know what to ask.
Working with a trustworthy real estate agent will make all the difference in your home buying and selling experience. Make sure you do your research, ask for references, and interview several different real estate agents before landing on the one you want to work with. Knowing you have picked the best real estate agent for you will make the whole experience less stressful.
Finding a real estate agent you trust can be difficult. Here at Clever, we are dedicated to serving you to the best of our ability. Because of this, we only work with the top-rated real estate agents, and stop working with them if the reviews on them are no longer stellar. Call us today at 1-833-2-CLEVER or fill out our online form to get started.