📊 The data: We surveyed local agents and found that the average real estate commission in Kentucky is 5.73%, which is higher than the national average of 5.50%.
That means, to sell an average Kentucky house worth $171,100 you’ll pay about $9,800 in realtor fees.
Realtor commission is usually the largest cost you'll face when selling your home — but you don't have to pay the full 5.73%.
Selling with a discount real estate company like Clever could help you save thousands on commission. Clever negotiates 1% listing fees with full-service Kentucky realtors from top brokers.
On that same $171,100 home — you'd pay just $7,900, up to 20% less than paying average rates.
Below, we cover everything you need to know about Kentucky real estate commission fees and share tips on how to save more when you sell.
How real estate agent commission works in Kentucky
There are usually two real estate agents involved in a home sale:
- The seller's agent (also called the listing agent), who represents the home seller
- The buyer's agent, who represents the person buying the home
Both agents earn a percentage of the home's final price when the sale closes. This payment is called real estate agent commission, and it's baked into the sale price when you sell your home.
Based on our research, the average commission split in Kentucky has 50.2% of the commission going to the listing agent and 49.8% going to the buyer's agent.
» LEARN: How do real estate commissions work?
Who pays realtor fees in Kentucky?
In Kentucky, home sellers pay real estate commission fees out of the final sale proceeds for both agents involved in a deal.
However, since this commission is baked into the sales price, you could say that the home buyer is paying — at least in part — through a higher price.
» LEARN: Who pays realtor commission?
How to save on real estate commission in Kentucky
💰 Best ways to save on commission:
Keep reading to learn how you can negotiate cheaper rates or find low commission companies that negotiate lower realtor fees for you!
Tips for negotiating realtor commission in Kentucky
Whether you’re selling a Victorian in Louisville, a college rental in Lexington, or a gothic mansion in Frankfort, you should always try to negotiate a lower commission rate — it could save you thousands of dollars!
Negotiating a lower realtor percentage in Kentucky depends on two main factors: your situation and the housing market.
You may have an easier time negotiating low rates if...
The Kentucky housing market
While your personal situation will obviously vary, Kentucky real estate market conditions will affect all home sellers in your area.
In general, in a seller's market — where home sellers have more leverage than buyers — a listing agent's job is easier and they may be more willing to lower their commission rates. The opposite is usually true in a buyer's market.
To judge the current state of your real estate market, look at these three factors:
- Months of inventory ⓘ
- Sale to list price ⓘ
- Home value trends ⓘ
If every factor points to Kentucky being a seller's market, then you may be in a good position to negotiate a lower commission rate with your agent. If market conditions are mixed or favor buyers, it may be more challenging to persuade your realtor to accept a cheaper fee.
The current state of the Kentucky real estate market
Months of inventory
There's 0.7 months of housing inventory on the market
Homes are selling for 99.70% of their listing price
Home values have risen 11.3% year over year
Find a top realtor in Kentucky
Ready to negotiate with an agent in your area? We looked at the data and found the top Kentucky agents for you.
Low commission real estate companies in Kentucky
Negotiating a lower rate with a professional negotiator can be hard! In many cases, home sellers can save just as much (or more!) by selling with a low commission real estate company.
These are some of the top discount and flat-fee MLS services in Kentucky.
The top discount real estate companies in Kentucky
Discount real estate companies typically offer full-service support for a reduced commission percentage or flat rate. Like traditional agents, these agents are fully licensed and have met all of the requirements of the Kentucky real estate commission board.
How they create those discounts will depend on the company's model, with some creating more risks and tradeoffs than others.
💲 Listing Fee
$3,000 or 1%
💰 Avg. Savings
⭐ Avg. Customer Rating
4.9/5 (1,143 reviews)
Clever is a quick, easy, and free way to find a top-rated local agent. And, unlike many similar companies, Clever pre-negotiates big discounts on your behalf, so you can save thousands without sacrificing on service.
- Free, nationwide agent-matching service that partners with full-service local agents from conventional brokerages like Keller Williams, Century 21, and RE/MAX
- Provides multiple agent matches so you can interview, compare marketing plans, and choose the best fit
- Pre-negotiates low rates on your behalf — you get full service for a flat $3,000 listing fee, or just 1% if the home sells for more than $350,000
- If you buy with Clever, you could get a check worth up to 0.5% of the home price
- You may not get matched with an agent from your preferred real estate brokerage.
- Agents may not provide premium services like drone photography and professional home staging.
As of April 2, 2021, Clever has a 4.9 out of 5 rating on Trustpilot, based on 974 reviews.
Clever has pre-negotiated low commission rates with top agents in all 50 states, Puerto Rico, and Washington, DC.
💲 Listing Fee
1.5% (min. fees vary)
💰 Avg. Savings
⭐ Avg. Customer Rating
3.2/5 (287 reviews)
Redfin offers real savings and a proven brand. But sellers could compromise on service — especially agent experience and availability.
- If you buy and sell with Redfin, you'll get a 0.5% listing fee discount
- Redfin gives its listings premium placement in its popular home search app
- If finding the right agent is a top priority, you'll have limited options — Redfin only has a few agents in each of its markets
- Redfin agents handle more customers at once than the average realtor, so they may not be able to provide as much personalized service
Redfin has a 3.2 out of 5 rating (287 reviews) across popular review sites like Google and Yelp.
Redfin is available in 80+ U.S. markets (see all locations).
The top flat-fee MLS listing services in Kentucky
Flat-fee MLS services list your home on your local MLS for a low fee, often around $100-300. The trade-off is that you'll have to handle almost the entire home-selling process yourself. If you're a real estate novice, or simply don't have the time to sell your home without a realtor, this might not be a good option.
Sellers looking for a lot of a la carte options
- The gold and platinum packages come with a lot of extra assistance from the listing broker like contract reviews and advice, listing feedback, and negotiation assistance.
- For an extra fee, the broker will promote your listing on social media for you.
- You have to pay extra to e-sign documents.
- The base package doesn't include any open house listings.
Sellers looking for a lot of a-la-carte options
- You can fill out, sign, and submit all your seller's paperwork on the Houzeo app.
- When you enter your address, Houzeo auto-fills publicly available data about your property.
- Houzeo lets you buy additional services like contract reviews, agent showings, and professional showings a la carte.
- You have to pay extra for pricing assistance — several local competitors offer this for free.
- You're limited to 10 free changes for price, status, and description in their two most popular packages. Most competitors offer unlimited free changes.
Kentucky combines the charm of the South with the quaintness of the Midwest. The Bluegrass State also offers low-cost living and a diversified economy based on agriculture, manufacturing, and, of course, bourbon.
Home values in Kentucky have been on a steady rise over the past decade, but still fall far short of the national average; even in markets like Louisville, which has seen explosive growth, the median home value remains affordable.
Low inventory means investors can expect continued demand (and appreciation), and low prices relative to the rest of the U.S. mean great opportunities for first-time buyers.
Commission is the single largest cost of selling your home in Kentucky, but Clever can help you save thousands of dollars. Clever pre-negotiates low commission rates of 1%, or a flat fee of $3,000 if your home sells for less than $350,000, and it only works with vetted top agents in Kentucky. Contact Clever today to find out how the company can help you!
Our data on commission rates is based on a survey of 915 of our partner agents, in which we asked for typical rates for both buyer's and seller's agents in their area.
Additionally, we utilized the following data from Zillow and Realtor.com:
- Home values, list prices, and sale prices: Based on Zillow data as of July 2021
- Sale prices and sale-to-list ratios: Based on Redfin data as of April 2021 (unless specified otherwise)
- Months of inventory: Based on Realtor.com data as of August 2021