Ideal Agent Reviews and FAQs (2022 Update)

Michael Warford


Michael Warford

May 13th, 2022
Updated May 13th, 2022


Ideal Agent

Ideal Agent

💲 Listing Fee

2% ($3k minimum fee)

💰 Buyer Savings


⚡ Editor's Rating

3.5 out of 5

✍️ Editor's Take
✔️ Pros
❌ Cons
🏆 Best for

Ideal Agent can match you with a local realtor who sells a lot of homes. But although it pre-negotiates discounted listing fees, you can save twice as much with competitors like Clever.

  • Agents in network must meet strict quality standards
  • Pre-negotiated listing fees of 2% (or $3k for homes under $150,000)
  • 2% listing fee is less than the national average, but it's not the best rate out there
  • No built-in savings for buyers
  • Only matches you with a single agent

Home sellers who live in or near a major city

Sellers who are looking for a real estate agent with a good sales record

Top-performing agents looking for high-quality leads


👉 Jump to: Is Ideal Agent right for you? | Our rating | Top competitors | Pros and cons | Customer reviews | FAQs | Ideal Agent for realtors

What is Ideal Agent?

Ideal Agent is an online service that can match you with a real estate agent for a discounted listing fee of 2%. That’s less than the average 2.5-3% traditional realtors typically charge. Ideal Agent claims it only works with agents who are the “top 1%” producers, in terms of sales volume, in their respective markets.

Like all agent matching services, Ideal Agent is free to use and there’s no obligation to work with any agent the company matches you with. Ideal Agent's reduced 2% listing fee saves you a bit of money when you sell your home. But those rates, while decent, are not the best in the business. Other top discount brands offer a similar service with even lower rates.

Most home sellers will find the best overall savings with Clever Real Estate — it offers almost the exact same service as Ideal Agent, but you'll pay a listing fee of just 1% and you'll get more agents to choose from.

✍️ Key takeaways

  • We rate Ideal Agent 3.5 out of 5 overall
  • Ideal Agent gets top marks for agent quality and customer service
  • But it has relatively few agents, which can lead to some bad matches
  • Its savings are okay, but lag the competition

Bottom line: Is Ideal Agent right for you?

If you’re looking for a good agent and a competitive commission rate, Ideal Agent is worth considering, but you can probably do better with one of its competitors. Ideal Agent’s realtors are highly qualified, but they aren’t always localwhich means they may not have experience in your neighborhood.

Other brands, like Clever, maintain similar high quality standards for their agents, but also have much larger networks than Ideal Agent does. So you’re more likely to find a great agent with experience in your neighborhood and price range.

Plus, you can save a lot more money with some of Ideal Agent's competitors. Clever, for example, charges just 1% in listing fees — half what Ideal Agent costs — and you’ll have more agents to pick from. That way you can get better savings and feel confident you’re selling with a top local realtor who's a perfect fit for you.

💰 Save double with Clever

Clever’s partner agents charge a listing fee of just 1%. That’s half of Ideal Agent's listing fee of 2%.

Ready to find agents and save thousands? Enter your zip code below to get started!

Full breakdown: Ideal Agent vs. top competitors

Listing fee
Customer rating
1% or $3,000
4.9 (1,512 reviews)
🥈 Ideal Agent
2% or $3,000
4.9 (2,717 reviews)
4.6 (3,794 reviews)
Market (2.5-3%)
4.7 (1,012 reviews)
Market (2.5-3%)
4.8 (2,044 reviews)
Market (2.5-3%)
3.0 (2 reviews)
Market (2.5-3%)
4.9 (1,149 reviews)
Market (2.5-3%)
4.6 (300 reviews)
Market (2.5-3%)
4.8 (453 reviews)
Market (2.5-3%)
2.0 (8 reviews)
Market (2.5-3%)
4.6 (3,459 reviews)
*Average UpNest listing fee. Actual rates vary.

Comparison shopping is the best way to find an agent who will save you money and provide great service. Ideal Agent is one of the better agent matching services, but it’s not the best. Here’s how it stacks up against the competition.

Agent quality is among the best in the industry

Ideal Agent compares favorably with other agent matching services when it comes to agent quality. It has high standards — especially in terms of sales — for the agents it works with and claims to reject 90% of agents who apply.

Some agent matching services have much lower standards for its agents. HomeLight, for example, has limited screening criteria, which means that actual agent quality varies a lot. With Ideal Agent, there’s a much higher chance that whichever agent you get matched with is a top performer.

Ideal Agent is not the only agent matching service that screens its agents, however. UpNest and Clever also have strict performance standards that its agents must meet, so in our experience agent quality across all three platforms tends to be comparable.

Good agents don’t always translate to good matches

Ideal Agent has high quality standards for its agents, but competitors do a better job of matching you with local agents who are a good fit for your unique situation.

The reason Ideal Agent can't always give customers a perfect agent match is that it has far fewer realtors in its network than its competitors do. For example, Ideal Agent has about 2,000 agents, far short of the 14,000 UpNest has or the 70,000 that HomeLight boasts. Because of Ideal Agent’s smaller network, its agents are stretched thin over the entire country. It struggles more often than its competitors do when it comes to actually matching you with an agent in your area.

If Ideal Agent doesn’t have a local agent, then it could send you a realtor who looks good on paper but has limited experience in your market, as happened to our mystery shoppers. That’s a problem since local market knowledge is one of the most important skills a realtor should have. If the realtor Ideal Agent is matching you with doesn’t have a ton of local knowledge, then you’re better off looking elsewhere.

Savings are mediocre compared to Clever

Ideal Agent’s 2% listing fee is good, but it’s not spectacular. It’s a bit lower than the 2.5-3% that is average for real estate agents, but falls short of what a number of competitors offer. We suggest you look at other companies that also offer 2% commission or, even better, 1% commission.

For example, Redfin’s standard listing fee is 1.5%, while Clever’s is 1%. That means you would save twice as much with Clever as you would with Ideal Agent. Here’s how the savings break down between Clever, Ideal Agent, and a traditional agent on a $400,000 home:

Total commission
Ideal Agent
Traditional agent*
*Assuming 5% total commission

Ideal Agent also offers zero discounts or savings for buyers, such as home buyer rebates. While relatively few agent matching services do offer buyer savings, you should be aware of the ones that do. Unlike Ideal Agent, both UpNest and Clever, for example, offer savings for eligible buyers.

If you’re looking for savings, whether you’re a buyer or a seller, your best choice will usually be Clever. The rates are twice as good as what Ideal Agent offers and you won’t be sacrificing quality since Clever agents are pre-vetted and come from major brokerages, like Keller Williams and RE/MAX.

💰 Compare 1% commission agents and save thousands

Clever matches you with top local realtors and gets you steep discounts. Clever sellers save an average of $9,000 on commission AND they get offers 2.8x faster than the national average

Ready to find real estate agents who can help you save thousands on your sale? Click the button below to get started!

Who is Ideal Agent best for?

Ideal Agent is best if you’re looking to sell your house and you live in a major city. Ideal Agent does a good job screening agents, so whoever you get matched with will generally have a strong track record in terms of sales.

But if you don’t live in a city, you’re looking for savings, or you want the freedom of being able to compare different agents, we suggest looking elsewhere. Ideal Agent’s realtors are good, but it has way fewer of them than the competition does. So it’s harder to get matched with an agent who is a top local realtor.

And while you can also use Ideal Agent if you’re looking to buy a home, the company doesn’t offer any built-in benefits or savings for buyers. You’ll find more overall savings if you buy with a company that offers a rebate.

Whether you’re a seller or buyer, we always recommend checking out what the competition has to offer. Other agent matching services have thousands more agents than Ideal Agent does, while still maintaining high quality standards.

Plus, the savings on offer elsewhere are a lot better. For example, Clever offers a listing fee of 1%, compared with Ideal Agent’s 2%. That means you can save twice as much with Clever, while still getting matched with a top local real estate agent.

» SAVE: Find a top local agent, get a 1% listing fee!

Our shopper’s take

Overall rating

We mystery shopped Ideal Agent — along with 10 other agent matching services — and graded different aspects of the service on a scale of one to five. We weighted agent quality the most heavily, while savings and customer experience we gave equal weight to.

Overall, we rated Ideal Agent 3.5/5, making it one of the better agent matching service. It performed best on agent screening and customer service, but fell short on ease-of-use, coverage, and savings.

Agent quality - 4/5

Agent Quality is the most important factor when grading an agent matching service. We grade agent quality on three criteria: Coverage (how widely available is it), Agent Screening and Qualifications (what performance requirements does it have for agents), and Matching Quality (how good is it at matching agents with your particular needs).

Coverage - 2/5

Ideal Agent’s network of realtors is small, with just over 2,000 agents. Most other services have tens of thousands of agents. Since Ideal Agent operates nationwide, its agent network is stretched thin, which can have a negative impact on your experience.

For example, our mystery shoppers found that Ideal Agent sometimes didn’t have an agent available with local market experience. Instead, we were matched with an agent in a nearby city who had very few sales in our area.

If you are trying to sell in a big city, you probably won’t encounter too many problems getting matched with a top agent. But if you live in a smaller city or in a rural area, the chances of getting a good match are going to shrink.

Agent screening and qualifications - 5/5

Ideal Agent claims that all of its agents are top performers in terms of sales in their local markets. We generally found this claim to be true, with Ideal Agent being more proactive about screening out agents that don’t meet their standards than some other agent matching services.

Ideal Agent claims that most of its agents are invited to join and that it turns down 90% of applicants. While we couldn’t verify whether that figure was true, it does align with the generally high quality of the agents we encountered through Ideal Agent.

Matching quality - 2.5/5

The downside of screening out so many agents is that Ideal Agent doesn’t have a ton of agents to match you with. That means your agent match may not be great for you even if they’re a top performer otherwise. For example, if Ideal Agent matches you with a top agent in a city that’s an hour away from you, that doesn’t help you since that agent may have limited knowledge of your local market.

Also, unlike other agent matching services, you’ll only get matched with one agent — again, likely a reflection of the fact that it has few agents overall. If you don’t want to deal with comparing multiple options, Ideal Agent is worth a look. While letting someone else choose your agent for you poses major risks — we definitely don’t recommend it — if you want to go this route, Ideal Agent’s agents are solid, so there’s a good chance your match will have experience in your area and know how to get your house sold.

Savings - 2.5/5

Ideal Agent pre-negotiates discounts with its agents, so you pay a listing fee of 2% or $3,000 for homes under $150,000. The nationwide averageis 2.5-3%. In a major purchase like a real estate transaction, even that seemingly small reduction could potentially save you a significant amount of money.

But while decent, those savings lag many of Ideal Agent’s competitors. Some other agent matching services offer savings for 1-2%.

» MORE: Which company charges the lowest commission?

Ideal Agent also doesn’t offer buyers any discounts. While few agent matching services do offer buyer discounts, you should be aware that some companies offer home buyer refunds.

Customer experience - 3/5

Customer experience is based on two metrics: Customer service and ease-of-use. Customer service is a grade for how knowledgeable, friendly, and helpful the agent matching service’s representatives are. Ease-of-use refers to how convenient and seamless its product is, including how easy it is to sign up and whether it offers an online dashboard.

Customer service - 5/5

All of Ideal Agent’s concierges are licensed realtors, which means they are legally able to provide real estate advice. Some other agent matching services don’t require their concierges be licensed, which limits the type of advice they can provide to consumers.

When we spoke to Ideal Agent’s concierges, they explained the agent matching process to us clearly and walked us through why they thought our matched agent was a good fit. They answered all of our questions and we came away better understanding the service.

We also liked that we got assigned just one concierge for the entire process. That concierge developed a strong understanding of our needs.

With some other agent matching services, you may communicate with multiple concierges, which can lead to miscommunication or confusion.

Note, however, that Ideal Agent isn't the only agent matching service to have a licensed concierge service. If getting expert service is important to you, other companies, such as Clever, also offer licensed concierges.

Ease-of-use - 1/5

Unlike most other agent matching services, Ideal Agent offers no online customer dashboard where you can view your agent match and keep track of your home sale or purchase. After you fill out Ideal Agent’s online form, all communication is by phone.

If you prefer communicating online, then this phone-first approach may be off-putting. Plus, it means you’ll only be able to get your agent matches during Ideal Agent’s operating hours.

While an online dashboard isn’t the most important consideration when finding an agent, it does make keeping your communications all in one place a lot easier than trying to stay on top of different texts, emails, and phone calls.

Pros and cons

✅ Pros
❌ Cons
Ideal Agent matches you with a high-quality agent
Small agent network means some poor matches
Built-in savings help you save a little (but not much)
You only get matched with one agent
Ideal Agent concierges are highly knowledgeable
Communication is mostly over the phone

Limited support or value for home buyers

✅ Pros

  • Ideal Agent claims that it works only with the top-performing agents in their local markets. We generally found this to be true, with our agent matches having plenty of experience and closings.
  • You’ll pay a listing fee of 2% (or $3,000 for homes under $150,000). The nationwide average is 2.5-3%. You'll still have to pay the buyer’s agent commission on top of this, which is usually around 2.5-3%. So, the overall commission will be 4.5-5% versus the industry average of 5-6%. Not bad, although other companies offer better rates.
  • We found Ideal Agent’s concierge service helpful and friendly. Each concierge we spoke to was a licensed real estate agent, which means they can provide real estate advice and answer questions about the buying or selling process in detail.

❌ Cons

  • Ideal Agent has one of the smallest agent networks of any agent matching service, with just 450 agents. Other services have thousands or tens of thousands of agents. As a result, Ideal Agent's network is stretched thin, which may mean there are few — if any — agents in your area, especially if you don’t live in a big city.
  • Ideal Agent only matches you with one agent, which is another drawback. Other agent matching services usually suggest at least a couple agents to choose from. It’s important to interview multiple agents to make sure you’re getting the right one for you.
  • Ideal Agent’s website and digital experience is lacking. Communication takes place mostly through phone and email, and to get your agent match you'll have to talk to an Ideal Agent concierge on the phone. Unlike most other agent matching services, Ideal Agent offers no online customer dashboard.

Ideal Agent Reviews from actual customers

Total reviews
Weighted avg.

Ideal Agent reviews online are generally very positive and Ideal Agent is accredited by the BBB. We looked through hundreds of reviews to discover what real customers were saying. Here’s what we found.

What customers liked about Ideal Agent

Reviewers brought up the high quality of the agents again and again. This likely reflects Ideal Agent’s excellent vetting process for agents, who need to be in the top 1% of sales volume locally or nationally and meet other performance criteria.

Customers also often liked how much they got for their homes on top of Ideal Agent’s discounted fee. Again, this is likely a reflection of agent quality. Good agents are often better at negotiating a higher sales price.

Customers were also usually happy with Ideal Agent’s concierge service. All of Ideal Agent’s concierges are licensed real estate agents, so they’re usually very good at providing expert advice to consumers. While a handful of other agent matching services, including Clever, also have licensed concierges, most don’t. So kudos to Ideal Agent for adding this extra level of customer service.

What customers didn’t like about Ideal Agent

Most negative Ideal Agent reviews complain that agents failed to meet expectations or that Ideal Agent didn't even have a local agent available. This was something our mystery shoppers also found as they were occasionally matched with agents who had limited local experience, despite having strong sales records otherwise.

We suspect the company's small network size is a reason why it's sometimes challenging to use Ideal Agent to find a good realtor near you. With just 2,000 partner agents, Ideal Agent simply doesn’t have much availability in some areas, especially outside of major cities.

One thing we were not impressed by was how Ideal Agent sometimes responded to negative reviews in an aggressive manner — even belittling dissatisfied customers — as they did here:

Aggressive response to customer complaints by Ideal Agent

This is not how you should respond to negative feedback. It's overly defensive, unprofessional, and fails to address the consumers’ concerns. Even worse, it may discourage other people who had similar negative experiences from sharing them online.

How much does Ideal Agent cost?

Like all agent matching services, Ideal Agent is free to try and you are under no obligation to go with any agent it recommends. However, you will have to pay your agent a commission, just as you would if you found one on your own — and Ideal Agent’s discounted rates are lackluster compared with other discount brands.

» MORE: Discount Real Estate Brokers: Who's the BEST in 2022?

For sellers, agent commission typically consists of two parts: the listing fee, which goes to the seller’s agent, and the buyer’s agent commission. Both are typically around 2.5-3% of the sale price of the house, so the seller pays a total commission of 5-6%.

💵 Why isn't the buyer's agent commission discounted?

Ideal Agent sets its buyer's agent commission at 2.5%, which is usually about what you'd pay if you went with an agent you found on your own. However, there's a good reason Ideal Agent doesn't discount its buyer's agent commission.

The buyer's agent gets paid through the buyer's agent commission. If your buyer's agent commission is lower than average, you disincentivize buyers' agents from showing your property. That could lead to fewer offers and a harder time finding a buyer.

In fact, if you live in a market where the average buyer's agent commission is higher than 2.5%, Ideal Agent's fixed 2.5% rate could put you at a competitive disadvantage. That lower rate could discourage agents from showing your house to potential buyers.

Ideal Agent pre-negotiates a discounted listing fee with your seller’s agent of 2% or $3,000 for homes under $150,000. savings calculator

You can use the calculator to see how much you would really save with Ideal Agent compared with a traditional realtor:

Keep in mind that you will still have to pay the full buyer’s agent commission, which Ideal Agent sets at an industry standard 2.5%. That will likely add at least a few extra thousand dollars to the total commission.

Also, be aware that while the savings offered by Ideal Agent are good, other agent matching services offer the same service, but with much bigger discounts. With Clever, for example, the savings are twice as high and you still get a pre-vetted top local agent.

💰 Compare 1% commission agents and save thousands

Try our free, no-obligation agent-matching service! Clever will get proposals from the top agents in your area — and negotiate discounted rates of just $3K or 1%.

Is Ideal Agent legitimate?

Yes, Ideal Agent is a legitimate business with a nationwide network of top-performing full-service real estate agents. The company holds an active brokerage license in Florida. All agent matching services must be licensed to operate legally.

Ideal Agent’s agent network is much smaller than most of its competitors, with just 2,000 agents. However, Ideal Agent’s vetting process for agents is strict, so its network size doesn't make Ideal Agent any less legitimate than its competitors.

But if you’re trying to buy or sell a home in a smaller market or rural area, Ideal Agent’s small network may be an issue. With fewer agents available, you may have trouble getting matched with an agent through Ideal Agent.

Ideal Agent, at a glance
Tampa, FL
BBB rating
Year founded
Agent network size

How does Ideal Agent make money?

When an agent closes a deal for a customer Ideal Agent referred to them, Ideal Agent takes a percentage of their commission on the sale — what’s commonly known as a referral fee.

All agent matching services make money via referral fees; it's how they're able to provide their services to consumers for free.

In addition to its agent matching service, Ideal Agent also makes money from its additional services, including title transfer, insurance, and home services.

The truth about Ideal Agent: Should you use it?

Ideal Agent is worth considering, but it shouldn’t be the only discount real estate brand you look at. While Ideal Agent can match you with a high-quality real estate agent, it offers less choice and built-in benefits than some of the alternatives.

What we like about Ideal Agent is that the agents they work with genuinely seem to be good at their jobs and their concierge service offers expert advice.

But Ideal Agent isn’t the best in the business. The savings are good, but not spectacular. And while Ideal Agent has great agents, it doesn’t have very many of them. You’ll only get matched with one agent whereas other companies let you compare 2-3 agents. The more agents you get to compare, the better, since that means you’re more likely to find the one who is right for you.

We recommend shopping around and finding an agent matching service that combines savings with a high-quality agent. At Clever, for example, our agents are top local realtors who charge a listing fee of just 1% or $3,000 for homes under $350,000 — that’s double the savings you’ll get from Ideal Agent.

👋 Find top agents for less!

Match with top-rated agents from brand-name brokerages, like Keller Williams and RE/MAX. Sellers get pre-negotiated $3k or 1% listing fees. Buyers can get thousands in cash back after closing!

Clever's service is 100% free, with zero obligation. Interview as many agents as you like until you find the perfect fit — or walk away at any time.

How does Ideal Agent work for real estate agents?

HomeLight referral fees | HomeLight lead quality | Sign-up requirements

If you’re an agent, Ideal Agent can increase your customer lead volume without necessarily increasing upfront costs.

Like most agent matching services, Ideal Agent vets prospective clients, which means the leads are high quality. Because Ideal Agent’s partner network is much smaller than those of its competitors, competition for those leads is likely limited — or potentially non-existent in certain markets.

That said, getting into Ideal Agents’ network may be easier said than done. It has strict criteria for its partners — and limited slots — which means it's not a viable option for many agents.

Do agents pay to partner with Ideal Agent?

Like all agent matching services, agents pay Ideal Agent a referral fee when they close on the sale or purchase of a home with an Ideal Agent customer. As with most agent matching services, there's no monthly subscription fee and you cannot pay to get more leads.

Ideal Agent’s referral fee is 25% of the sale price, similar to what other agent matching services charge. That referral fee is based on a discounted 2% listing fee, while homes under $150,000 pay a flat listing fee of $3,000.

For example, on a $400,000 home sale, here’s how much you can expect to make after closing.

Listing fee
Referral fee
Total commission

Ideal Agent changes its terms for any dual agency transactions. If you represent both the buyer and the seller, Ideal Agent requires you to waive the buyer’s agent commission. You will have to charge an overall commission of just 2%, rather than getting both a listing fee and the buyer’s agent commission.

So, in the above example, you would net $6,000 on the sale of a $400,000 home regardless of whether you represented just the seller or the buyer and the seller.

How good are Ideal Agent leads?

Ideal Agent will only pass on a lead to one of its agents after a concierge has spoken to that lead over the phone. The concierge asks the customer questions about their home and timeline for selling in order to determine how serious they are.

Unlike other agent matching services — such as HomeLight — an actual human checks in and ensures the prospective seller or buyer is, in fact, qualified and ready to list or buy. While this vetting process is far from perfect, it helps reduce the risk of you getting dead-end leads.

Plus, Ideal Agent limits the number of agents it works with in a given market. You’re likely to get a higher share of the leads Ideal Agent gets in your area than if you worked with an agent matching service with tens of thousands of agents.

👋 Looking to grow your real estate business?

Are you a top agent? Join thousands of realtors growing their business with Clever.

  ✅ Qualified clients ready to buy or sell.

  ✅ Grow your brand with more listings.

  ✅ Clever is free to join — never pay for a lead up front.

Ready to see if you qualify to join Clever's partner network?

How to become an Ideal Agent

Ideal Agent claims to have the highest minimum sales requirements for agents in the industry. Its requirements are indeed higher than most of its competitors’, which it claims helps keep lead conversions high for agents.

The specific requirements depend on the size of the market you work in:

Market size
Required closings
Small market
50 in the last 12 months
Large market
100 in the last 12 months

Ideal Agent’s other minimum agent requirements are:

  • A current sales/broker license in good standing
  • Being a full-service realtor/broker
  • Being a top 1% agent or team by sales volume, either locally or nationally
  • At least 5 years of real estate experience
  • At least 25 reviews and a 4.9 star rating on Zillow or
  • Local market knowledge
  • Having a “great attitude”

These are just the minimum requirements, however, and not a guarantee of acceptance. An Ideal Agent representative told us that Ideal Agent avoids working with too many agents in one market to avoid oversaturating that market.

So, if you do meet the minimum requirements, but Ideal Agent already has agents in your market, you may be placed on a waitlist.


Alternatives to Ideal Agent include Redfin, Clever, and UpNest. Like Ideal Agent, they will match you with a real estate agent, although some offer better listing fees than Ideal Agent does. Learn more about the best low commission real estate brokers.

Ideal Agent generally has high-quality agents and good customer service. It will also save you a bit of money, although typically not as much as the competition. Ideal Agent is also much smaller than the competition and has limited coverage outside of major cities. Learn more about the best 2% commission realtors.

  1. Sign up by filling out a form on, where you provide some details about your sale like property type, estimated value, and timeline.
  2. You’ll receive a phone call from an Ideal Agent concierge, who will match you with an agent and discuss that agent’s experience in your area.
  3. Ideal Agent will send your contact information to your matched agent, who will call or email to discuss your real estate needs.
  4. You can choose to go with this agent or you’re free to walk away.
  5. If you sign with the agent, your Ideal Agent concierge will check in via phone to see how the process is going.

There are some unusual things to note about how Ideal Agent works:

  • Home buyers: If you want to buy a house with an Ideal Agent partner agent, you’ll have to call the company, as only sellers can sign up online.
  • Getting an agent match: Ideal Agent won’t match you with an agent until you speak to its concierge over the phone. Most agent matching services, in contrast, will make a match via text message, email, or via an online dashboard.
  • Additional matches: If you’re not satisfied with the agent Ideal Agent matches you with, you can request an additional match. However, there's no guarantee you'll get one due to Ideal Agent’s limited number of partner agents.

Agents can close more deals by working with an agent matching service like Ideal Agent. Typically, agents spend lots of time and money on marketing to bring in new clients.

Ideal Agent finds clients for agents, which means agents save time and money that would otherwise go to marketing.

While agents make less on each individual client by working with Ideal Agent, they can increase their total number of clients, allowing them to close more deals in the long run. That’s why they’re willing to pay Ideal Agent a fee while also passing along some of their savings to you.

Ideal Agent is owned by Steve Johnston, who founded the company in 2016. He was previously the founder of Home Discovery Real Estate Services, a discount real estate brokerage that operated prior to the Great Recession.

Related links


Our team of mystery shoppers spent hundreds of hours testing Ideal Agent and 10 other agent matching services. We signed up for the services using addresses from across the country, with a mix of suburban, urban, and rural locations and a variety of price ranges. Using the data we compiled, we compared Ideal Agent with competitors across three categories: agent quality, savings, and customer service. We weighted agent quality most heavily, which covers factors like coverage, screening criteria, and the quality of agent matches with mystery shoppers. We assigned equal weight to the savings and customer service categories. We update this and all of our reviews regularly to ensure our ratings and recommendations are up to date.

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