1 Percent Lists is a real estate franchise known for personalized service at an affordable price point. Customer reviews are mostly positive and praise the friendly agents and stress-free transactions.
Listing Fee
Buyer Savings
Active Since
Editor's take
At a Glance
Locations
1 Percent Lists offers a solid combination of savings and full service. If you're located in one of its service areas, read customer reviews and check Zillow transaction data to ensure you don't end up with an inexperienced real estate agent.
Pros
- The 1% listing fee is among the lowest in the industry.
- You get full-service support, including professional photography, an MLS listing, and contract negotiation.
- You can list on multiple MLSs for more exposure.
Cons
- Not all brokerages offer home buyer rebate incentives (check with your local franchise if this is important to you)
We recommend comparing 1 Percent Lists to a few other discount real estate brokers to weigh pricing, services, and agent screening. Read on to decide if 1 Percent Lists is the right fit for you.
Our 1 Percent Lists rating
| ⭐️ 1 Percent Lists: Overall score | 4.6 🟢 |
|---|---|
| Service quality | 4.5 🟢 |
| Savings | 4.5 🟢 |
| Customer experience | 4.8 🟢 |
| Agent expertise | N/A |
We gave 1 Percent Lists high marks for savings and service quality. Its trademark 1% listing fee is significantly lower than the 2.74% average listing fee that most realtors charge nationwide. It's also lower than most of its competitors (other discount brokerages tend to charge 1.5-2%). Agents offer full support from listing to closing.
Customer review data is limited (several 1 Percent Lists franchises opened in the past 1-2 years). That said, the available reviews are overwhelmingly positive. Reviewers praise 1 Percent Lists agents for their transparency, pricing guidance, and ability to reduce the stress of real estate deals.
Is 1 Percent Lists right for you?
1 Percent Lists is a great option if you are a seller focused chiefly on saving on realtor commissions and a franchise is available near you. The low 1% listing fee can add up to major savings compared to traditional real estate brokers.
As with any real estate brokerage, your experience with 1 Percent Lists will depend on the agent you work with. We recommend reading the customer reviews for your local agent to see what other sellers and buyers have to say about their experience. It's also a good idea to look at the agent's transaction history on Zillow to ensure they have a proven track record in your local market.
⚡ Compare all the vetted realtors in your zip code who work for just a 1.5% listing fee.
1 Percent Lists vs. alternatives
When you're looking for a real estate agent, it's a good idea to explore multiple options to find the best fit. Here are our top alternatives to 1 Percent Lists.
Listing Fee
Buyer Savings
Active Since
Editor's Take
Pros & cons
Overview
Clever Real Estate is the best option for most sellers looking for an agent. The company matches you with multiple experienced, full-service agents so you can find the right fit, and it offers a low 1.5% listing fee no matter which agent you choose.
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Buyer Savings
Active Since
Editor's Take
Pros & cons
Overview
Ideal Agent is a solid option if you’re looking for a top agent. The company vets its realtors thoroughly, so you’ll likely get a quality agent. But you won't save as much on realtor fees as you could with other companies.
Read the full Ideal Agent review.
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Buyer Savings
Active Since
Editor's Take
Pros & cons
Overview
Redfin is a reputable discount real estate brokerage that offers significant savings, particularly if you buy and sell with the brokerage. But watch out for high minimum fees, which vary by market and can be high in some areas. Redfin's agents also work with a lot of clients, and they don’t always have time to provide as much hands-on service as you may need.
Read the full Redfin review.
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Buyer Savings
Active Since
Editor's Take
Pros & cons
Overview
Prevu is a solid option if you're buying an expensive property. You can receive up to 2% of the home's purchase price as a rebate; the full 2% is only available on properties over $1.25 million. Sellers will pay a 1.5% listing fee (about half the traditional rate). But watch out for minimum fees that vary by market and can be high, limiting your actual savings.
Read the full Prevu review.
How 1 Percent Lists stacks up
Service quality
| 📊 Our rating: 4.5/5
|
1 Percent Lists connects each seller with a dedicated agent who will provide full service through the entire selling process. This includes meeting in-person for a comparative market analysis to help price your home, as well as staging advice, professional photography, MLS listings, installing for-sale signs, and providing lockboxes for buyer's agents.[1]
Your agent will also guide you through critical steps like inspections, appraisals, and financing. They attend each closing in-person to review paperwork with sellers. 1 Percent Lists agents also offer social media marketing to expose listings to more buyers.
If you want your agent to hold an open house, be sure to clarify that upfront with your agent. The company's co-founder Kelly Clayton told us recently that their agents will provide open houses if clients want to go that route.
How does 1 Percent Lists work?
- On the 1 Percent Lists website, you'll sign up by entering basic information about yourself and your home, including the property address, square footage, phone number, and email address.
- After that, a representative from 1 Percent Lists will be in touch with you to match you with an agent.
- Your 1 Percent Lists agent will work with you just like a traditional real estate agent would.
- Once your home sale is complete, you'll pay your agent a 1% commission fee out of the sale proceeds. You'll also likely need to pay the buyer's agent fee (usually 2.5–3%, depending on your location).
- If you're a buyer, you likely won't be responsible for paying any fees. Speak with your agent directly to find out if they offer any rebates or buyer incentives.
Savings
| 📊 Our rating: 4.5/5
|
1 Percent Lists stands out by charging sellers just a 1% listing fee — significantly lower than the industry average of 2.74%. This is also lower than the 1.5–2% listing fees charged by many discount real estate brokers.
If you're planning to sell with 1 Percent Lists and you're selling a home for less than $500,000, make sure to ask your local office about minimum fees. Minimum fees can limit your savings at lower price points. For example, if you're selling a $200,000 home, but your local office charges a $6,000 minimum commission, you'll effectively end up paying a 3% commission — even if the company advertises a 1% listing fee.
Grant Clayton, the CEO of 1 Percent Lists, told us that there are no minimum fees whatsoever. But he's said before that some offices charge minimum fees on lower priced homes.[2]. Most discount brokers do have some sort of minimum fee, so just make sure to confirm pricing details with your local office before you sign a listing agreement.
1 Percent Lists does not directly advertise a home buyer rebate on its website. However, Kelly Clayton, the co-founder of 1 Percent Lists, told us in an email that some of their brokerages offer buyer rebate incentives. You can discuss potential rebates with your individual agent, if it's legal in your state.
✍️ Editor's Note: As the seller, you will likely need to offer a buyer’s agent commission to attract buyers and their agents to tour and purchase your home. This incentivizes buyer's agents to show and promote your listing to their clients. The average buyer's agent commission is around 2.58% of the home's sale price but can vary by location. Learn more about average real estate commission rates by state.
Why pay more in commission fees for less service? Clever offers you bigger savings without sacrificing the service you expect from a traditional realtor.
With Clever:
✅ You'll only pay 1.5% to list your home
✅ You'll work with a full-service realtor from a top broker
✅ It's free, with zero obligation — you can walk away at any time
Saving on realtor fees doesn't have to mean sacrificing service. Find a top local agent today!
Customer experience
| 📊 Our rating: 4/5
|
1 Percent Lists earns overwhelmingly positive online reviews across its franchise locations. It has an average overall rating of 5 out of 385 total reviews between Google, Realtor.com, and Zillow. The most common praise focuses on the caliber and attentiveness of their real estate agents.
Positive themes. Many reviewers say 1 Percent Lists agents are personable, easy to work with, and make the selling or buying process smooth and stress-free. Customers also frequently highlight their agents' excellent market insight and pricing advice.
Negative themes. Our research uncovered no recent negative reviews for any of 1 Percent Lists' franchise locations. The company appears to deliver an excellent customer experience according to most reviewers.
If the office near you only has a few reviews, look up the agent individually to find old reviews from where they used to work and see what customers think.
You can google the following: Agent's full name + "real estate agent" + your city. Or look for their agent profile on a platform like Zillow, Yelp, or Realtor.com to find reviews from past customers. You can also look at their transaction history to make sure the agent has sold houses in the past 6-12 months in your area and price range.
Real estate agent expertise
| 📊 Our rating: N/A
|
1 Percent Lists requires that all of their agents hold an active real estate license in their state. This ensures agents are legally allowed to facilitate real estate transactions.
In an email, 1 Percent Lists co-founder Kelly Clayton told us that the brand vets and trains agents in the local markets where they work. She writes, "All 1 Percent Lists are held to specific performance standards as well as review standards that are in place with each brokerage."
As with all real estate brokerages, agent quality will vary by local office. We advise checking an agent's Zillow profile, online reviews, social media, and recent transaction history in your area. Make sure they have solid customer satisfaction marks and have actively sold homes in your local market in the past 6-12 months.
1 Percent Lists history and news
1 Percent Lists was founded in 2015.[3] The company started off as a single office in Covington, Louisiana opened by realtors Grant and Kelly Clayton in 2015.[4] In 2020, the company started creating franchises throughout Louisiana, and opened fourteen new offices across multiple states in 2021.[5] To date, 1 Percent Lists has opened around 50 offices across the United States.[5]
1 Percent Lists locations
1 Percent Lists has franchise offices in the following states: Alabama, Arkansas, California, Colorado, Florida, Georgia, Indiana, Iowa, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Pennsylvania, South Carolina, South Dakota, Tennessee, Utah, Washington.
Next steps: Should I use 1 Percent Lists?
Your experience with 1 Percent Lists really comes down to the agent you work with. Because it offers such a low listing fee, we recommend looking up agents at the franchise location near you. Find their Zillow profile and look through recent customer reviews and transactions to make sure they have a solid record of closing homes in your area.
If 1 Percent Lists isn't available near you, we recommend starting with a platform that pre-negotiates a lower listing fee with its agent network, like Clever Real Estate. Clever will match you with top-rated, vetted agents who are held to high performance standards. If you find an agent you like, you'll pay a low 1.5% listing fee, saving thousands of dollars on realtor fees!
If you're weighing your options for buying or selling a house, Clever can help!
Our fully licensed concierge team can answer your questions and provide objective advice on getting the best outcome with your sale or purchase.
When you enter your info below, we'll ask you a few questions about your situation via a short form. Then our concierge team will be in touch shortly to help.
This service is free, and there’s never any obligation to move forward with us.
Frequently asked questions
What is 1 Percent Lists?
1 Percent Lists is a discount real estate brokerage that offers reduced listing fees for sellers. Sellers will pay a 1% listing fee, which is less than half of what traditional realtors charge. The brokerage's licensed agents can help you sell or buy a house in 19 states: Alabama, Arkansas, California, Colorado, Florida, Georgia, Indiana, Iowa, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Pennsylvania, South Carolina, South Dakota, Tennessee, Utah, and Washington.
How does 1 Percent Lists work?
Sellers who work with 1 Percent Lists will pay a 1% listing fee instead of the typical 2.5–3% that traditional realtors charge. You'll also be responsible for paying the buyer's agent commission — so your total commission fees will be around 3.5–4%.
Does 1 Percent Lists really charge 1% commission?
Yes, 1 Percent Lists agents charge a 1% listing fee. Sellers will also need to pay a competitive buyer's agent commission (usually 2.5–3%) — bringing their total commission to around 4.5–5%. This is still a major savings amount compared with the 5–6% total you'd pay with a traditional realtor. Compare 1 Percent Lists against other discount brokerages in your area.
Related reading
Methodology
We evaluate each low commission real estate brokerage based on four core criteria and create a weighted score:
- Service quality (30% of final score)
- Savings (25% of final score)
- Customer experience (20% of final score)
- Agent quality (25% of final score)
To create this review, we conducted an in-depth analysis of 1 Percent Lists. This included reviewing each individual franchise location, reading hundreds of customer reviews online, compiling review data for 20 offices across five platforms (Google, Zillow, Facebook, Yelp, Realtor.com), reviewing numerous press articles about the company, and reaching out directly to the 1 Percent Lists CEO Grant Clayton to clarify their service model, prices, and additional services.
Service quality
Essential services and support. We evaluate whether the brokerage requires its agents to offer basic services like a CMA, pricing and staging advice, professional photography, MLS listing, for-sale sign, lock box. We also consider whether agents provide hands-on support throughout the sale process (in-person home visits, guidance through due diligence, negotiation support).
Ease of use. We consider how easy it is to find an agent in your area, and we look at customer reviews to determine whether customers have issues with the platform or tools used by the brokerage.
Savings
Pricing model. We compare the company's pricing model (including listing fee, any minimum fees, and buyer's incentives) to its competitors to determine the overall value to customers.
Customer experience
Review analysis. We perform an in-depth analysis of all the available customer reviews to determine trends. We break down the reviews by customer type, sentiment, and filter out spam reviews to determine our rating.
Company responsiveness. Negative reviews are part of doing business; however, we take note of whether a company is actively involved in resolving customer complaints.
Agent quality
Vetting requirements. We compare the company's vetting requirements to its competitors. We also take into consideration the size of the agent network to determine whether customers will have multiple options to choose from.