1 Percent Lists is a discount real estate brand that helps sellers save big. The company charges a 1% listing fee for full service, which, on a $500,000 sale, is $5,000 compared with the $12,500 to $15,000 a traditional agent would charge.[1] That's below both the national average listing fee of 2.76% and below Clever's 1.5% rate.[2]
The company provides full-service support, including MLS listings, photography, and negotiation help, without paying traditional realtor rates.
Here's where things get complicated: 1 Percent Lists isn't one company. Instead, it's a franchise network of independently owned offices, and the company's own FAQ says every franchise "may have a minimum commission requirement and/or transaction fees."[3] Those minimums aren't published anywhere, because each office sets its own.
Across 2,769 verified reviews, 1 Percent Lists averages 5.0/5. That's one of the highest ratings of any company we track. Nearly all of those reviews come from Google, and they're spread across dozens of independently owned offices, so the average describes the brand rather than the office that would handle your sale.
1 Percent Lists highlights
- What it is: A franchise network of independently owned discount brokerages, founded in 2015, with offices across 24 states.[4]
- What you'll pay: A 1% listing fee for full service. Your local franchise may add a minimum commission or transaction fees, and those aren't published.
- Best for: Sellers in a market where 1 Percent Lists has an established office and a home priced high enough that 1% clears any local minimum.
- Biggest issue: Independent franchises set their own rates and policies, so fees and service quality can vary.
- Average customer rating: 5.0/5 from 2,769 reviews, compared with 4.9/5 across 5,036 for Clever Real Estate.
1 Percent Lists reviews: What real customers say
1 Percent Lists reviews are overwhelmingly positive. The company averages 5.0/5 across 2,769 aggregate online reviews. Positive reviews typically center on agent quality, customer service, and communication.
However, almost all of these reviews come from Google, where customers are usually reviewing one agent at one office right after a closing. 1 Percent Lists has no meaningful presence on the BBB, Trustpilot, or Consumer Affairs, which is where unhappy sellers tend to go.
Aggregate reviews
Ratings and review counts from trusted review platforms across the web.
| Review source | Rating | Reviews |
|---|---|---|
| Overall | 2,769 | |
| 2,530 | ||
| Yelp | 1 | |
| Zillow | 238 |
Theme breakdown
Click on a theme to see what reviewers said.
Reviewers describe their agent as skilled, professional, and a step above.
Sample reviews
“We had a great pleasure to meet randy estes, we had to give up on our inexperienced realtor for randy who was super responsible, experienced, knowledgeable about the whole process which helped us a lot since we were first time buyers.” View on Google
“I worked with 1 percent lists to sell and to buy. Lisa edwards, who helped me sell my home in fort mill, sc, and tricia bradbury, who helped me find my new home in the greenville/spartanburg, sc area, were both wonderful to work with - going that extra mile!” View on Google
“Shaun has helped us with 4 real estate transactions over the last few years, two in the last six months. Shaun is professional, knowledgeable, and very skilled at his job.” View on Google
Reviewers highlight responsive, helpful support throughout the sale.
Sample reviews
“Jake has been amazing throughout my house hunting experience. Personable, honest, and thoughtful of not only finding the house you ideally would want to live in but also within your price range. Being a first time buyer I wanted transparency and honesty with my agent.” View on Google
“Michelle is absolutely great to work with both as a seller and a buyer. Michelle recently helped us sell our house and despite the challenges we faced, she still made the process as smooth as possible and always had our best interest in mind.” View on Google
“Extremely impressed with matt and trey, we sold and bought at the same time with these two gentlemen and they walked us through each step patiently. Guided us to find our dream home and got the most out of our previous home.” View on Google
Reviewers describe prompt responses and proactive updates at each stage.
Sample reviews
“Ed and his team were great during my search for a home. When I applied for my loan, ed and his team were "assigned" to me. I hadn't researched him nor his company. I felt a little concern because of that, but my concerns were quickly erased. Ed looked at several homes with me.” View on Google
“I can’t recommend matthew and his team highly enough. He was patient, thorough, and knowledgeable. He listened to what our desires were and delivered. At times I felt the need to apologize because we were looking at so many places but he gladly accommodated us.” View on Google
“Rachel at 1 percent lists tacoma was absolutely fantastic to work with. Selling a home can be stressful, but rachel made the entire process feel manageable from start to finish. She was knowledgeable, responsive, and always took the time to explain our options so we could make informed decisions.” View on Google
Reviewers point to strong local market knowledge and pricing guidance.
Sample reviews
“Andy was my realtor on the purchase of a home in the leyden rock neighborhood. Andy was extremely easy to work with, and very knowledgeable. Andy brought great properties to the table, demonstrated knowledge of the market with comp analysis, and had great real-world advice on questions we had.” View on Google
“Shaun was great, he was very responsive, knowledgeable and friendly. He definitely knows his stuff. He helped save us $10k on the purchase price of our home due to the sellers ( realtor) mistake. He's very honest and good at what he does.” View on Google
“We had a great pleasure to meet randy estes, we had to give up on our inexperienced realtor for randy who was super responsible, experienced, knowledgeable about the whole process which helped us a lot since we were first time buyers.” View on Google
Reviewers describe an easy, low-stress experience from first contact to closing.
Sample reviews
“We started this journey of listing our home with much uncertainty and what we needed to do or what was ahead of us. As soon as I contacted angel from 1 percent lists greater charlotte our worries were over. She led us down the path of all this being easy and straight forward.” View on Google
“Noah is hands-down the best realtor we could have ever asked for! From start to finish, he made sure every single detail went smoothly and perfectly. He sold our house in just 24 hours—yes, one day!—and found us our dream home in the perfect location, far away from the noise and bustle.” View on Google
“Drew did an incredibly phenomenal job helping us sell our home fast! Every aspect of the process, from listing our home, arranging beautiful photos, navigating the offers, and working through the closing, was professional.” View on Google
Reviewers felt they got full-service support, not a stripped-down experience.
Sample reviews
“1 percent lists mile high did a great job getting our home sold in a challenging situation. We had previously struggled to generate serious interest, and she helped reposition the listing, manage the process, and ultimately get it across the finish line.” View on Google
“We can't recommend our pittsburgh realtor, al marsico, enough for the exceptional job he did selling our home. His diligence, responsiveness, and top-notch customer service made the entire process seamless and stress-free.” View on Google
“Al was incredible to work with. He went above & beyond to make sure everything was smooth & taken care of. Don’t let the low 1% fee fool you. He offers everything the full service brokerages offer as well!! You save thousands & get exceptional service. He was also very quick to respond.” View on Google
Reviewers describe honest, transparent dealings they felt they could trust.
Sample reviews
“I had the absolute privilege of working with jane, and I can say without hesitation that she is one of the best real estate agents in colorado, if not the best. From start to finish, jane demonstrated an unmatched level of dedication, professionalism, and genuine care for my home-buying journey.” View on Google
“Absolutely thrilled to share my experience with grant clayton and 1 percent lists, as it truly stands out. I have bought and sold several homes in my life and I can say without a doubt that grant clayton and 1 percent lists is exceptional. He goes above and beyond.” View on Google
“If you looking for the best, performing, hard working real estate agent, look no further! Brett is the absolute the most kind, professional and timely agent that I’ve ever came across to in mo!” View on Google
Reviewers describe meaningful commission savings without giving up service.
Sample reviews
“If you want to save thousands of dollars in realtor fees, then read this review: from the time I filled out the form online for more info to the closing on my condo, shaun was on the ball. I was literally amazed at how quickly and accurately he got everything done!” View on Google
“Savings, savings, savings! Who doesn’t like saving money, and when it doesn’t affect the service received, it’s a win-win! Lisa was a gem from the moment we met her. Super knowledgeable about the market where we were selling our home, very communicative and professional.” View on Google
“We had a great experience. Susan quickly sold our gulf front condo and worked with us to find our townhouse in a great location in orange beach. She is so kind and easy to work with. We would highly recommend her full service realtor services who also saves you a lot of money by listing for 1%!” View on Google
Sentiment analysis summary
Sentiment is overwhelmingly positive and has held steady across 2,769 reviews. Reviewers surfaced eight recurring positive themes and have no significant concerns. Praise is centered mainly on agent quality, customer service, and communication.
1 Percent Lists fees: What you'll pay
1 Percent Lists charges 1% to list your home. In its own words, "Our fee is only 1% for a full service agent from first meeting to closing."[1]
The table below shows how much you can potentially save.
| Home price | 1 Percent Lists | Clever 1.5% | Traditional 3% | You save |
|---|---|---|---|---|
| $200,000 | $2,000 | $3,000 | $6,000 | $4,000 |
| $300,000 | $3,000 | $4,500 | $9,000 | $6,000 |
| $500,000 | $5,000 | $7,500 | $15,000 | $10,000 |
| $750,000 | $7,500 | $11,250 | $22,500 | $15,000 |
A few key things to keep in mind.
- Each 1 Percent Lists office is independently owned and operated, and every franchise "may have a minimum commission requirement and/or transaction fees."[3] The company publishes no schedule of these, so the only way to learn yours is to ask. For comparison, Redfin publishes a minimum for all of its markets. If a local 1 Percent Lists office sets a $3,000 minimum, your rate on a $200,000 home is 1.5% rather than 1%.
- The buyer's agent commission is usually paid by the seller, and that figure isn't included in the rate. 1 Percent Lists says the seller "may choose to pay a buyer's agent based on current market conditions," and it isn't required to use their service. But the truth is most sellers still pay around 2% to 3% to buyers, putting your total cost around 3% to 4%.
What to do next: Before anything else, ask your local office two questions in writing. What is your minimum commission, and what transaction or administrative fees do you charge on top of the 1%? Get both in the listing agreement. If the answers push your effective rate above 1.5%, a 1% commission company with published pricing or a flat-rate matching service will cost you less.
⚡ Compare all the vetted realtors in your zip code who work for just a 1.5% listing fee.
How 1 Percent Lists works
1 Percent Lists agents provide the same services a traditional listing agent does: a comparative market analysis, professional photography, MLS listing and syndication, showings, and support through offers, negotiation, and closing. Unlike a limited-service or flat-fee MLS company, you get a full-service agent for the 1%.
The discount comes from overhead rather than from your service. That shows up in the reviews, where agent quality is the most-praised theme and service complaints are rare.
It also means your experience is set at the office level, not the company level. Each franchise hires its own agents, sets its own minimum commission, decides its own transaction fees, and runs its own marketing. The company is growing rapidly, reaching its 63rd franchise in 2025[5] and newer offices haven't built the track record of the older Louisiana and Gulf Coast offices.
Three questions to ask 1 Percent Lists
- What are the minimum commission and transaction fees? Not published, set per office, and the single biggest variable in what you'll actually pay.
- Who owns your local office, and how long has it been open? A five-star brand average tells you nothing about a franchise that opened last year. Ask how many homes the office closed in the past 12 months.
- Who handles the sale day-to-day? Ask whether the agent you meet will run your pricing, negotiation, and inspection response, or hand it off.
1 Percent Lists makes the most sense if there's an established office in your market and your home is priced high enough that 1% comfortably clears whatever minimum that office sets. If you're in a state it doesn't cover, or your local office is new, the brand-level reviews on this page won't tell you much about what you'd get.
1 Percent Lists vs. alternatives
1 Percent Lists has the lowest listing fee of the five companies below, and the narrowest coverage.
If 1 Percent Lists operates in your market and quotes you a true 1% with no minimum, it's the cheapest full-service option on this page, and you should take it. The half point it saves over Clever is $2,500 on a $500,000 sale.
The case for comparing is coverage and consistency. 1 Percent Lists operates offices across 24 states, so for half of the country, it isn't an option at all. Where it is, you get one office and one roster of agents, and the price you were quoted depends on a minimum that office never published. Clever costs 0.5% more and matches you with several vetted agents from established brokerages, which is worth something when the alternative is a single local franchise you can't comparison shop.
SimpleShowing also charges 1%, but only in Florida, Georgia, and Texas, and it carries a published $5,000 minimum. Above $500,000, the two are priced the same. Below that, 1 Percent Lists is cheaper unless your local office's minimum closes the gap.
Bottom line: Should I use 1 Percent Lists?
Pros
- 1% listing fee, the lowest of any full-service brokerage in our comparison
- A full-service agent, not a flat-fee MLS listing
- 5.0/5 across 2,769 reviews, with agent quality the most-praised theme
Cons
- Each franchise sets its own minimum commission, and none are published
- A minimum can push your effective rate to 1.5% or higher on a lower-priced home
- Offices in 24 states, so it's unavailable in about half the country
- One office per market, so you can't compare agents within the brand
1 Percent Lists is worth it if there's an established office in your market, your home clears whatever minimum that office charges, and you get the fee structure in writing before you sign. Under those conditions, it's the cheapest full-service listing on this page, and the customer reviews back it up.
The risk isn't the company, it's the gap between the brand and the office. A 5.0/5 average across 2,769 reviews is a real achievement, but those reviews are spread across more than 40 independently owned businesses, and most of them come from a single platform. Your sale is handled by one of those offices, not by the average.
So ask the two fee questions, ask how many homes your local office closed last year, and get a competing quote from an agent outside the franchise. If 1 Percent Lists still comes out ahead, you'll sign knowing what the 1% actually costs you.
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FAQ
Does 1 Percent Lists really charge just 1%?
The listing fee is 1%, and that covers full service from listing through closing. But each franchise is independently owned and may add a minimum commission or transaction fees, which the company discloses in its FAQ but doesn't publish rates for.[3]
Is 1 Percent Lists a legit company?
Yes. It launched in Louisiana in 2015 and has grown to more than 40 independently owned franchise offices across 24 states. Agents are licensed and the service is full-service, not flat fee MLS.
Is 1 Percent Lists cheaper than Clever?
On the listing fee, yes. 1 Percent Lists charges 1% and Clever charges 1.5%, a difference of $2,500 on a $500,000 sale. The tradeoffs are coverage, since Clever operates nationwide and 1 Percent Lists doesn't, and choice, since Clever matches you with several agents to compare while 1 Percent Lists has one office per market.
What states does 1 Percent Lists operate in?
1 Percent Lists currently operates in 24 states, concentrated in the South and Gulf Coast: Alabama, Arkansas, California, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, New Mexico, North Carolina, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Virginia, Washington.
