1 Percent Lists Reviews 2024: Is It Worth It? Read This

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By Ashley Simon Updated February 5, 2024


✍️ Editor's note: 1 Percent Lists is currently available in the following states: Alabama, Arkansas, California, Colorado, Florida, Georgia, Indiana, Iowa, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Pennsylvania, South Carolina, South Dakota, Tennessee, Utah, Washington.

Located somewhere else? See our nationwide discount real estate broker picks.

1 Percent Lists is a discount real estate broker franchise offering savings for home sellers. The company charges a 1% listing fee, which is much lower than the 2.83% listing fee that most realtors charge nationwide.

1 Percent Lists connects home sellers with dedicated, full-service real estate agents who guide listings through closing. Buyers can also work with 1 Percent Lists agents, though there are no guaranteed savings for buyers.

The franchise is known for personalized service at an affordable price point. Customer reviews are mostly positive and praise the friendly agents and stress-free transactions.

When we compared 1 Percent Lists to similar budget-focused brokers, it scored top marks for service quality and customer satisfaction. However, its competitors offer more rigorous agent vetting and have a longer history of positive customer reviews.

We recommend comparing 1 Percent Lists to a few alternatives to weigh pricing, services, and agent screening. Read on to decide if 1 Percent Lists is the right fit for you.

Our 1 Percent Lists rating

⭐️ 1 Percent Lists: Overall score3.8
Service quality4.5
Customer experience4
Agent quality1.5
Show more
Ratings based on 1–5 scale, with 5 being the best. Learn more about our methodology.

1 Percent Lists is known for its low 1% listing fee that saves sellers thousands compared to the industry average. The brokerage provides full-service agents focused on simplifying transactions and ensuring a smooth selling or buying process for clients.

Customer feedback is overwhelmingly positive, with reviewers praising 1 Percent Lists agents for their transparency, pricing guidance, and ability to reduce the stress of real estate deals.

Is 1 Percent Lists right for you?

1 Percent Lists is a great option if you are a seller focused chiefly on minimizing commissions and a franchise is available near you. The flat 1% listing fee can add up to major savings compared to traditional real estate brokers.

1 Percent Lists delivers a full-service agent experience for a low cost. Reviewers across franchises consistently award 5 stars.

The main drawback of 1 Percent Lists is that the company does not thoroughly vet its agents beyond a basic licensing requirement. You may need to personally vet real estate agent experience, sales volume, and other qualities yourself.

Clever Real Estate remains our top alternative brokerage recommendation for their robust agent vetting, pre-negotiated lower rates, and exceptional customer service standards. Still, if you connect well with a 1 Percent Lists agent after doing your due diligence, the cost savings may make it the optimal choice.

⚡ Looking for top agents near you? Answer these five simple questions to get matched with agents in your area who work for just a 1.5% listing fee. Compare agents from the top discount companies and major brands like Keller Williams and RE/MAX.

1 Percent Lists vs. alternatives

When you're looking for a real estate agent, it's a good idea to explore multiple options to find the best fit. Here are our top alternatives to 1 Percent Lists.

Company Clever Rating Availability
Best overall
Find Agents
On listwithclever.com
Learn More
Nationwide (select markets)
Learn More
Learn More
Best overall

Clever Real Estate

Find Agents
On listwithclever.com

Listing Fee

1.5% (min. $3,000)

Customer Rating

5/5 (3,048 reviews)



Editor's Take



Clever Real Estate is the best option for most sellers who are looking for a low commission realtor. Clever matches you with multiple full-service agents from local brokerages, including top brands like Keller Williams and RE/MAX. You can interview as many agents as you’d like until you find the right fit, or you can walk away at any time. If you choose a Clever agent, you’ll pay a low 1.5% listing fee.


  • You get matched with top-producing local agents in minutes.
  • You get a 1.5% listing fee (half the usual rate) no matter which real estate agent you choose.
  • Clever’s agent matching service is free, with no obligation to commit to any realtor.
  • Clever's network of 19,000 agents offers great selection compared to similar services like Ideal Agent and UpNest.


  • There’s no guarantee you’ll get matched with a specific local agent or brokerage.
  • Add-ons like professional home staging and drone photography may cost extra (agents will let you know exactly what’s included during listing presentations).

Clever Real Estate offers a lower commission without sacrificing quality. Through its free service, you can find top-rated agents in your area and sell for just a 1.5% listing fee (much lower than the average realtor commission rate).

How it works: You take a short online quiz (five questions) to help Clever understand your situation and preferences. Then Clever matches you with vetted agents in your market who are a good fit. If you don’t like the agents Clever recommends, you can request more matches until you find the right fit — or simply walk away.

Why it’s great: You can use Clever to compare top-producing local realtors from major brands like Compass, Century 21, and Coldwell Banker. Each realtor in Clever’s network has agreed to offer lower commission rates, which lets you focus on choosing the best agent instead of worrying about the price. You get the same savings no matter what.

Clever is available nationwide.

Good agents, but limited choice

Ideal Agent

Learn More
On listwithclever.com

Listing Fee

2% (min. $3,000)

Customer Rating

4.9/5 (6,997 reviews)





Ideal Agent is a real estate company that matches buyers and sellers with real estate agents.

Compared to similar companies, Ideal Agent has some of the strictest performance criteria for the agents it lets into its network. This vetting process means you're more likely to be matched with a top agent, although it also means there are fewer agents overall to choose from.

The company also offers a discounted listing fee of 2% (min. $3,000) compared to the 2.5–3% that realtors traditionally charge.

While Ideal Agent’s primary service is agent matching, the company also has a cash buyer program. With this program, Ideal Agent solicits multiple cash offers for your home from various investors. While you’re unlikely to make as much as you would selling on the open market, a cash buyer provides the convenience of a fast closing.

Ideal Agent is available nationwide.

Great savings, but some risks


Learn More
On listwithclever.com

Listing Fee

1.5% (min. fee varies)

Customer Rating

2.9/5 (331 reviews)


Nationwide (select markets)



Redfin is a discount real estate brokerage that offers a listing fee of 1.5% — about half of what realtors traditionally charge. If you buy and sell with Redfin, you can get a 0.5% rebate, bringing your listing fee down to 1%.

The company can offer these savings because of its team-based service model. Various members of the Redfin team handle different stages of the transaction, which allows agents to take on a high volume of clients. With this model, Redfin agents tend to provide less one-on-one service than traditional realtors.

Redfin is one of the largest brokers in the country, operating in 100 major cities across the US and Canada. But it has almost no coverage outside of large cities.

Read the full Redfin review.

Redfin is available in major cities in most states, except ME, MT, ND, SD, VT, WV, and WY.

Best for buyers in high-end markets


Learn More
On listwithclever.com

Listing Fee

1.5% (min. fee varies)

Customer Rating

5/5 (465 reviews)





Prevu is a discount brokerage that connects buyers and sellers with agents. The company advertises a buyer rebate of up to 2% and a 1.5% listing fee for sellers. However, minimum fees and other requirements mean many customers won’t qualify for these advertised rates.

Prevu is still a relatively small company with a limited pool of in-house agents. Because there are fewer agents, customers may not be able to change agents.

Like at some other discount brokerages, you may receive less one-on-one support from Prevu than you would with a traditional realtor. Prevu agents take on a lot of clients, which leaves them with less time to provide personalized attention to each buyer and seller.

Prevu is available in select markets in CO, DC, FL, MA, MD, NJ, NY, TX, VA, and WA.

Full breakdown

Service quality

📊 Our rating: 5/5

  • Agents offer full support from listing to closing

1 Percent Lists connects each seller with a dedicated agent who will provide full service through the entire selling process. This includes meeting in-person for a comparative market analysis to help price your home, as well as staging advice, professional photography, MLS listings, installing for-sale signs, and providing lockboxes for buyer's agents.[1]

Your agent will also guide you through critical steps like inspections, appraisals, and financing. They attend each closing in-person to review paperwork with sellers. 1 Percent Lists agents also offer social media marketing to expose listings to more buyers.

In an email, the company told us that some of their agents provide open houses while others do not, as they see open houses as an expensive and ineffective sales method. So if holding open houses is important to you, be sure to clarify upfront with your agent whether they offer that service.

How does 1 Percent Lists work? 

  1. On the 1 Percent Lists website, you'll sign up by entering basic information about yourself and your home, including the property address, square footage, phone number, and email address.
  2. After that, a representative from 1 Percent Lists will be in touch with you to match you with an agent.
  3. Your 1 Percent Lists agent will work with you just like a traditional real estate agent would.
  4. Once your home sale is complete, you'll pay your agent a 1% commission fee out of the sale proceeds. You'll also likely need to pay the buyer's agent fee (usually 2.5–3%, depending on your location).
  5. If you're a buyer, you likely won't be responsible for paying any fees. Speak with your agent directly to find out if they offer any rebates or buyer incentives.


📊 Our rating: 4.5/5

  • 1% listing fee is significantly lower than average
  • More savings than most discount brokers
  • Unclear minimum fees

1 Percent Lists stands out by charging sellers just a 1% listing fee — significantly lower than the industry average of 2.83%. This is also lower than the 1.5–2% listing fees charged by many discount real estate brokers.

If you're planning to sell with 1 Percent Lists and you're selling a home for less than $500,000, make sure to ask your local office about minimum fees. Minimum fees can limit your savings at lower price points. For example, if you're selling a $200,000 home, but your local office charges a $6,000 minimum commission, you'll effectively end up paying a 3% commission — even if the company advertises a 1% listing fee.

Grant Clayton, the CEO of 1 Percent Lists, told us that there are no minimum fees whatsoever. But he's said before that some offices charge minimum fees on lower priced homes.[2]. Most discount brokers do have some sort of minimum fee, so just make sure to confirm pricing details with your local office before you sign a listing agreement.

1 Percent Lists does not directly offer rebates or incentives to home buyers. However, you can discuss potential rebates with your individual agent, if it's legal in your state.

✍️ Editor's Note: As the seller, you will likely need to offer a buyer’s agent commission to attract buyers and their agents to tour and purchase your home. This incentivizes buyer's agents to show and promote your listing to their clients. The average buyer's agent commission is around 2.66% of the home's sale price but can vary by location. Learn more about average real estate commission rates by state

👋 Get a better agent AND bigger savings

Why pay more in commission fees for less service? Clever offers you bigger savings without sacrificing the service you expect from a traditional realtor.

With Clever:

 ✅ You'll only pay 1.5% to list your home

 ✅ You'll work with a full-service realtor from a top broker

 ✅ It's free, with zero obligation — you can walk away at any time

Saving on realtor fees doesn't have to mean sacrificing service. Find a top local agent today!

Customer experience

📊 Our rating: 4/5

  • Reviewers praise personable, insightful agents
  • Agents make process smooth and stress-free
  • Some franchises were founded recently and have limited customer reviews

1 Percent Lists earns overwhelmingly positive online reviews across its franchise locations. It has an average overall rating of 5 out of 385 total reviews between Google, Realtor.com, and Zillow. The most common praise focuses on the caliber and attentiveness of their real estate agents.

Positive themes. Many reviewers say 1 Percent Lists agents are personable, easy to work with, and make the selling or buying process smooth and stress-free. Customers also frequently highlight their agents' excellent market insight and pricing advice.

Negative themes. Our research uncovered no recent negative reviews for any of 1 Percent Lists' franchise locations. The company appears to deliver an excellent customer experience according to most reviewers. That said, 1 Percent Lists is still a fairly young company and many franchise locations were opened recently.

If the office near you only has a few reviews, look up the agent individually to find old reviews from where they used to work and see what customers think.

You can google the following: Agent's full name + "real estate agent" + your city. Or look for their agent profile on a platform like Zillow, Yelp, or Realtor.com to find reviews from past customers. You can also look at their transaction history to make sure the agent has sold houses in the past 6-12 months in your area and price range.

Real estate agent quality

📊 Our rating: 1.5/5

  • Basic state licensing requirement
  • No further vetting based on reviews or past sales
  • Buyers and sellers should vet agents themselves

1 Percent Lists requires that all of their agents hold an active real estate license in their state. This ensures agents are legally allowed to facilitate real estate transactions.

However, beyond this basic licensing, 1 Percent Lists does not seem to vet potential agents based on past customer reviews, recent sales volume, or experience in local markets. Because of this, buyers and sellers should take it upon themselves to thoroughly vet any potential 1 Percent Lists agent.

We advise checking an agent's Zillow profile, online reviews, social media, and recent transaction history in your area. Make sure they have solid customer satisfaction marks and have actively sold homes in your local market in the past 6-12 months.

1 Percent Lists history and news

1 Percent Lists was founded in 2015, making it a fairly young company compared to other low commission brokerages.[3] The company started off as a single office in Covington, Louisiana opened by realtors Grant and Kelly Clayton in 2015.[4] In 2020, the company started creating franchises throughout Louisiana, and opened fourteen new offices across multiple states in 2021.[5]

1 Percent Lists locations

1 Percent Lists has franchise offices in the following states: Alabama, Arkansas, California, Colorado, Florida, Georgia, Indiana, Iowa, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Pennsylvania, South Carolina, South Dakota, Tennessee, Utah, Washington.

Next steps: Should I use 1 Percent Lists?

Your experience with 1 Percent Lists really comes down to the agent you work with. Because it offers such a low listing fee, we recommend looking up agents at the franchise location near you. Find their Zillow profile and look through recent customer reviews and transactions to make sure they have a solid record of closing homes in your area.

If 1 Percent Lists isn't available near you, we recommend starting with a platform that pre-negotiates a lower listing fee with its agent network, like Clever Real Estate. Clever will match you with top-rated, vetted agents who are held to high performance standards. If you find an agent you like, you'll pay a low 1.5% listing fee, saving thousands of dollars on realtor fees!

👋 Next Steps: Talk to an expert

If you're weighing your options for buying or selling a house, Clever can help!

Our fully licensed concierge team can answer your questions and provide objective advice on getting the best outcome with your sale or purchase.

When you enter your info below, we'll ask you a few questions about your situation via a short form. Then our concierge team will be in touch shortly to help.

This service is free, and there’s never any obligation to move forward with us.

Frequently asked questions

What is 1 Percent Lists?

1 Percent Lists is a discount real estate brokerage that offers reduced listing fees for sellers. Sellers will pay a 1% listing fee, which is less than half of what traditional realtors charge. The brokerage's licensed agents can help you sell or buy a house in eight Southeastern states (Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Rhode Island).

How does 1 Percent Lists work?

Sellers who work with 1 Percent Lists will pay a 1% listing fee instead of the typical 2.5–3% that traditional realtors charge. You'll also be responsible for paying the buyer's agent commission — so your total commission fees will be around 3.5–4%.

Does 1 Percent Lists really charge 1% commission?

Yes, 1 Percent Lists agents charge a 1% listing fee. Sellers will also need to pay a competitive buyer's agent commission (usually 2.5–3%) — bringing their total commission to around 4.5–5%. This is still a major savings amount compared with the 5–6% total you'd pay with a traditional realtor. Compare 1 Percent Lists against other discount brokerages in your area.

Related reading


We evaluate each low commission real estate brokerage based on four core criteria and create a weighted score:

  • Service quality (30% of final score)
  • Savings (25% of final score)
  • Customer experience (20% of final score)
  • Agent quality (25% of final score)

To create this review, we conducted an in-depth analysis of 1 Percent Lists. This included reviewing each individual franchise location, reading hundreds of customer reviews online, compiling review data for 20 offices across five platforms (Google, Zillow, Facebook, Yelp, Realtor.com), reviewing numerous press articles about the company, and reaching out directly to the 1 Percent Lists CEO Grant Clayton to clarify their service model, prices, and additional services.

Service quality

Essential services and support. We evaluate whether the brokerage requires its agents to offer basic services like a CMA, pricing and staging advice, professional photography, MLS listing, for-sale sign, lock box. We also consider whether agents provide hands-on support throughout the sale process (in-person home visits, guidance through due diligence, negotiation support).

Ease of use. We consider how easy it is to find an agent in your area, and we look at customer reviews to determine whether customers have issues with the platform or tools used by the brokerage.


Pricing model. We compare the company's pricing model (including listing fee, any minimum fees, and buyer's incentives) to its competitors to determine the overall value to customers.

Customer experience

Review analysis. We perform an in-depth analysis of all the available customer reviews to determine trends. We break down the reviews by customer type, sentiment, and filter out spam reviews to determine our rating.

Company responsiveness. Negative reviews are part of doing business; however, we take note of whether a company is actively involved in resolving customer complaints.

Agent quality

Vetting requirements. We compare the company's vetting requirements to its competitors. We also take into consideration the size of the agent network to determine whether customers will have multiple options to choose from.

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