1 Percent Lists Reviews 2024: Is It Worth It? Read This

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By Ashley Simon Updated March 1, 2024

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1 Percent Lists is a real estate franchise known for personalized service at an affordable price point. Customer reviews are mostly positive and praise the friendly agents and stress-free transactions.

Best for listing fee savings

1 Percent Lists

Find Agents
On listwithclever.com
3.8

Listing Fee

1% (min. fee varies)

Customer Rating

5/5 (385 reviews)

BBB

Unverified

At a Glance

Editor's take

Locations

1 Percent Lists is a full-service real estate brokerage. Agents won't hold open houses, but otherwise provide the same services as traditional realtors (professional photography, MLS listing, contract negotiation, etc).  Buyers can work with 1 Percent Lists and won't pay any fees.

1 Percent Lists offers a solid combination of savings and full service. But it doesn't have strong agent vetting requirements. If you're located in one of its service areas, read customer reviews and check Zillow transaction data to ensure you don't end up with an inexperienced real estate agent.

Pros

  • The 1% listing fee is among the lowest in the industry.
  • You get full-service support, including professional photography, an MLS listing, and contract negotiation.
  • You can list on multiple MLSs for more exposure.

Cons

  • Agents aren't held to specific performance or review standards.
  • The company doesn't offer any discounts or benefits for buyers.
  • Company is young, so the location near you may not have a long review history.

1 Percent Lists has franchises in select markets in the following states: Alabama, Arkansas, California, Colorado, Florida, Georgia, Indiana, Iowa, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Pennsylvania, South Carolina, South Dakota, Tennessee, Utah, Washington.

Located somewhere else? See our nationwide discount real estate broker picks.

We recommend comparing 1 Percent Lists to a few other discount real estate brokers to weigh pricing, services, and agent screening. Read on to decide if 1 Percent Lists is the right fit for you.

Our 1 Percent Lists rating

1 Percent Lists: Overall score3.8 🟡
Service quality4.5 🟢
Savings5.0 🟢
Customer experience4.0 🟡
Agent expertise1.5 🔴
Ratings based on 1–5 scale, with 5 being the best. Learn more about our methodology.

We gave 1 Percent Lists high marks for savings and service quality. Its trademark 1% listing fee is significantly lower than the 2.83% average listing fee that most realtors charge nationwide. It's also lower than most of its competitors (other discount brokerages tend to charge 1.5-2%). Agents offer full support from listing to closing.

Customer review data is limited (many 1 Percent Lists franchises opened in the past year). That said, the available reviews are overwhelmingly positive. Reviewers praise 1 Percent Lists agents for their transparency, pricing guidance, and ability to reduce the stress of real estate deals.

Agent expertise is the only area where the brokerage misses the mark. Any realtor with a valid license can join the franchise. Unlike its competitors, 1 Percent Lists doesn't vet its agents based on reviews or past sales — so there's no guarantee you'll be matched with an experienced agent who is knowledgeable in your local market.

Is 1 Percent Lists right for you?

1 Percent Lists is a great option if you are a seller focused chiefly on minimizing commissions and a franchise is available near you. The low 1% listing fee can add up to major savings compared to traditional real estate brokers.

The main drawback of 1 Percent Lists is that the company does not thoroughly vet its agents beyond a basic licensing requirement. You'll need to personally vet real estate agent experience, sales volume, and other qualities yourself.

If you want to skip the legwork, search for an agent through Clever Real Estate. Clever will connect you with any 1 Percent Lists agents available near you and provide several other top agent matches. If you like the 1 Percent Lists agent, you can work with them for their 1% listing fee. Or, you'll pay a low 1.5% listing fee if you decide to go with an agent from a different brokerage.

Compare your local 1 Percent Lists agent with other top, vetted realtors in your zip code.

1 Percent Lists vs. alternatives

When you're looking for a real estate agent, it's a good idea to explore multiple options to find the best fit. Here are our top alternatives to 1 Percent Lists.

Company Clever Rating Best for Listing Fee Availability
Best overall
4.8
Our rating
Best overall
1.5%
Nationwide
Find Agents
On listwithclever.com
4.5
Our rating
Good agents, but limited choice
2%
Nationwide
Learn More
4.5
Our rating
Great savings, but some risks
1.5%
26 states (select markets)
Learn More
4
Our rating
Best for buyers in high-end markets
1.5%
CA, CO, CT, FL, MD, MA, NJ, NY, PA, TX, VA, WA
Learn More
Best overall

Clever Real Estate

Find Agents
On listwithclever.com
4.8
Our rating

Listing Fee

1.5%

Customer Rating

5/5 (3,180 reviews)

Availability

Nationwide

Overview

Editor's Take

Locations

What it is: Clever Real Estate offers a lower commission without sacrificing quality. Through its free service, you can find top-rated agents in your area and sell for just a 1.5% listing fee (much lower than the average realtor commission rate).

How it works: You take a short online quiz (five questions) to help Clever understand your situation and preferences. Then Clever matches you with vetted, top-performing agents in your market who are a good fit, including realtors from major brands like Compass, Century 21, and Coldwell Banker. If you don’t like the agents Clever recommends, you can request more matches until you find the right fit — or simply walk away.

Customer reviews: 5/5 (3,180 total reviews)

Locations: Clever is available nationwide.

Clever Real Estate is the best option for most sellers looking for an agent. The company matches you with multiple full-service agents from local brokerages, including top brands like Keller Williams and RE/MAX. It offers a low 1.5% listing fee no matter which agent you choose.

Pros

  • Get matched with top-producing local agents in minutes.
  • Guaranteed 1.5% listing fee (half the usual rate).
  • Free agent matching service with no obligation to commit to any realtor.
  • Large agent network offers great selection compared to similar services.

Cons

  • No guarantee you’ll get matched with a specific agent or brokerage.
  • Add-ons like professional home staging and drone photography may cost extra.

Clever is available nationwide.

Good agents, but limited choice

Ideal Agent

Learn More
On listwithclever.com
4.5
Our rating

Listing Fee

2%

Customer Rating

4.9/5 (7,007 reviews)

Availability

Nationwide

At a Glance

Editor's Take

Locations

What is it: Ideal Agent is a real estate brokerage that matches buyers and sellers with real estate agents.

How it works: Ideal Agent has strict performance criteria for the agents it lets into its network. This vetting process means you're more likely to be matched with a top agent, although it also means there are fewer agents overall to choose from.

Ideal Agent also has a cash buyer program where it solicits cash offers for your home from various investors.

Customer reviews: 4.9/5 (7,007 total reviews)

Locations: Ideal Agent is available nationwide.

Ideal Agent is a solid option if you’re looking for a top agent. The company vets its realtors thoroughly, so you’ll likely get a quality agent.

However, you might not get to choose who you work with, since Ideal Agent usually has only one or two realtors in a given area. Even if you get a top-performing agent, there’s no guarantee that they’ll be the right fit for your sale.

Ideal Agent’s listing fee of 2% is a bit lower than the traditional rate. But if you want to save money, other brokerages offer even lower fees while still maintaining high-quality agents and service.

Pros

  • It's easy to get matched with a real estate agent.
  • The 2% listing fee is lower than the traditional rate.
  • Customer service gets excellent reviews.

Cons

  • You likely won't get to choose which agent you work with.
  • There are no savings for buyers and limited savings for sellers.
  • There's limited ability to manage your listing online.

Ideal Agent is available nationwide.

Great savings, but some risks

Redfin

Learn More
On listwithclever.com
4.5
Our rating

Listing Fee

1.5%

Customer Rating

4.8/5 (156,106 reviews)

Availability

26 states (select markets)

Overview

Editor's Take

Locations

What it is: Redfin is a discount brokerage with salaried agents who work under its brand name.

How it works: All Redfin agents charge a 1.5% listing fee. If you buy and sell with Redfin, you can get a 0.5% rebate, bringing your listing fee down to 1%.

Customer reviews: 4.8/5 (156,106 total reviews)

Locations: Redfin is available in Washington D.C. and most major cities in the following states: Arizona, Arkansas, California, Colorado, Florida, Hawaii, Illinois, Indiana, Maryland, Massachusetts, Minnesota, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia.

Redfin is a reputable discount real estate brokerage that offers significant savings, particularly if you buy and sell with the brokerage. But watch out for high minimum fees, which vary by market and can be high in some areas. Redfin's agents also work with a lot of clients, and they don’t always have time to provide as much hands-on service as you may need.

Pros

  • Redfin's low listing fee of 1.5% offers excellent savings.
  • Clients who buy and sell with Redfin can save even more.
  • You can easily manage your listing online or via Redfin’s app.

Cons

  • Agents provide limited one-on-one service.
  • Customer reviews have recently become more negative.

Redfin is available in Washington D.C. and most major cities in the following states: Arizona, Arkansas, California, Colorado, Florida, Hawaii, Illinois, Indiana, Maryland, Massachusetts, Minnesota, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia.

Best for buyers in high-end markets

Prevu

Learn More
On listwithclever.com
4
Our rating

Listing Fee

1.5%

Customer Rating

5/5 (602 reviews)

Availability

CA, CO, CT, FL, MD, MA, NJ, NY, PA, TX, VA, WA

Overview

Locations

Editor's Take

What it is: Prevu is a discount brokerage that connects buyers and sellers with agents.

How it works: Prevu agents offer the same general range of services and support as traditional agents. The main difference is that the agents are salaried employees of the Prevu brand. As a seller, you will pay a 1.5% listing fee to your Prevu agent, which is about half of what traditional agents charge. The company also advertises a buyer rebate of up to 2% for buyers who find a home with a Prevu agent, although the rebate is subject to minimum fees and other requirements.

Customer reviews: 5/5 (602 total reviews)

  • Google: 5/5 (591 reviews)
  • Yelp: 4.5/5 (11 reviews)

Locations: Prevu is available in select markets in Washington D.C. and the following states: California, Colorado, Connecticut, Florida, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington.

Prevu is available in select markets in Washington D.C. and the following states: California, Colorado, Connecticut, Florida, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington.

Prevu offers savings for both buyers and sellers, but it offers the most value for buyers of high-value properties. Its buyer rebate of up to 2% is substantial, although the full 2% is only available on properties over $1.25 million.

Sellers can also save thanks to Prevu’s 1.5% listing fee — about half the traditional rate. But the company charges minimum fees that vary by market. If your home doesn’t sell above a certain threshold, minimum fees mean you’ll save less — and you could even end up paying more than you would with a traditional realtor.

Pros

  • Eligible buyers get a rebate of up to 2%.
  • Sellers can save with the 1.5% listing fee.
  • The company offers significant savings on high-value homes.

Cons

  • Only homes over $1.25 million qualify for the full 2% buyer rebate.
  • Minimum fees undercut seller savings.
  • Prevu has a small agent network, which means you could get stuck with a lackluster realtor.

How 1 Percent Lists stacks up

Service quality

📊 Our rating: 4.5/5

  • Agents offer full support from listing to closing

1 Percent Lists connects each seller with a dedicated agent who will provide full service through the entire selling process. This includes meeting in-person for a comparative market analysis to help price your home, as well as staging advice, professional photography, MLS listings, installing for-sale signs, and providing lockboxes for buyer's agents.[1]

Your agent will also guide you through critical steps like inspections, appraisals, and financing. They attend each closing in-person to review paperwork with sellers. 1 Percent Lists agents also offer social media marketing to expose listings to more buyers.

In an email, the company told us that some of their agents provide open houses while others do not, as they see open houses as an expensive and ineffective sales method. So if holding open houses is important to you, be sure to clarify upfront with your agent whether they offer that service.

How does 1 Percent Lists work? 

  1. On the 1 Percent Lists website, you'll sign up by entering basic information about yourself and your home, including the property address, square footage, phone number, and email address.
  2. After that, a representative from 1 Percent Lists will be in touch with you to match you with an agent.
  3. Your 1 Percent Lists agent will work with you just like a traditional real estate agent would.
  4. Once your home sale is complete, you'll pay your agent a 1% commission fee out of the sale proceeds. You'll also likely need to pay the buyer's agent fee (usually 2.5–3%, depending on your location).
  5. If you're a buyer, you likely won't be responsible for paying any fees. Speak with your agent directly to find out if they offer any rebates or buyer incentives.

Savings

📊 Our rating: 4.5/5

  • 1% listing fee is significantly lower than average
  • More savings than most discount brokers
  • Unclear minimum fees

1 Percent Lists stands out by charging sellers just a 1% listing fee — significantly lower than the industry average of 2.83%. This is also lower than the 1.5–2% listing fees charged by many discount real estate brokers.

If you're planning to sell with 1 Percent Lists and you're selling a home for less than $500,000, make sure to ask your local office about minimum fees. Minimum fees can limit your savings at lower price points. For example, if you're selling a $200,000 home, but your local office charges a $6,000 minimum commission, you'll effectively end up paying a 3% commission — even if the company advertises a 1% listing fee.

Grant Clayton, the CEO of 1 Percent Lists, told us that there are no minimum fees whatsoever. But he's said before that some offices charge minimum fees on lower priced homes.[2]. Most discount brokers do have some sort of minimum fee, so just make sure to confirm pricing details with your local office before you sign a listing agreement.

1 Percent Lists does not directly offer home buyer rebates or other buyer incentives. However, you can discuss potential rebates with your individual agent, if it's legal in your state.

✍️ Editor's Note: As the seller, you will likely need to offer a buyer’s agent commission to attract buyers and their agents to tour and purchase your home. This incentivizes buyer's agents to show and promote your listing to their clients. The average buyer's agent commission is around 2.66% of the home's sale price but can vary by location. Learn more about average real estate commission rates by state

👋 Get a better agent AND bigger savings

Why pay more in commission fees for less service? Clever offers you bigger savings without sacrificing the service you expect from a traditional realtor.

With Clever:

 ✅ You'll only pay 1.5% to list your home

 ✅ You'll work with a full-service realtor from a top broker

 ✅ It's free, with zero obligation — you can walk away at any time

Saving on realtor fees doesn't have to mean sacrificing service. Find a top local agent today!

Customer experience

📊 Our rating: 4/5

  • Reviewers praise personable, insightful agents
  • Agents make process smooth and stress-free
  • Some franchises were founded recently and have limited customer reviews

1 Percent Lists earns overwhelmingly positive online reviews across its franchise locations. It has an average overall rating of 5 out of 385 total reviews between Google, Realtor.com, and Zillow. The most common praise focuses on the caliber and attentiveness of their real estate agents.

Positive themes. Many reviewers say 1 Percent Lists agents are personable, easy to work with, and make the selling or buying process smooth and stress-free. Customers also frequently highlight their agents' excellent market insight and pricing advice.

Negative themes. Our research uncovered no recent negative reviews for any of 1 Percent Lists' franchise locations. The company appears to deliver an excellent customer experience according to most reviewers. That said, 1 Percent Lists is still a fairly young company and many franchise locations were opened recently.

If the office near you only has a few reviews, look up the agent individually to find old reviews from where they used to work and see what customers think.

You can google the following: Agent's full name + "real estate agent" + your city. Or look for their agent profile on a platform like Zillow, Yelp, or Realtor.com to find reviews from past customers. You can also look at their transaction history to make sure the agent has sold houses in the past 6-12 months in your area and price range.

Real estate agent expertise

📊 Our rating: 1.5/5

  • Basic state licensing requirement
  • No further vetting based on reviews or past sales
  • Buyers and sellers should vet agents themselves

1 Percent Lists requires that all of their agents hold an active real estate license in their state. This ensures agents are legally allowed to facilitate real estate transactions.

However, beyond this basic licensing, 1 Percent Lists does not seem to vet potential agents based on past customer reviews, recent sales volume, or experience in local markets. Because of this, buyers and sellers should take it upon themselves to thoroughly vet any potential 1 Percent Lists agent.

We advise checking an agent's Zillow profile, online reviews, social media, and recent transaction history in your area. Make sure they have solid customer satisfaction marks and have actively sold homes in your local market in the past 6-12 months.

1 Percent Lists history and news

1 Percent Lists was founded in 2015, making it a fairly young company compared to other low commission brokerages.[3] The company started off as a single office in Covington, Louisiana opened by realtors Grant and Kelly Clayton in 2015.[4] In 2020, the company started creating franchises throughout Louisiana, and opened fourteen new offices across multiple states in 2021.[5]

1 Percent Lists locations

1 Percent Lists has franchise offices in the following states: Alabama, Arkansas, California, Colorado, Florida, Georgia, Indiana, Iowa, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Pennsylvania, South Carolina, South Dakota, Tennessee, Utah, Washington.

Next steps: Should I use 1 Percent Lists?

Your experience with 1 Percent Lists really comes down to the agent you work with. Because it offers such a low listing fee, we recommend looking up agents at the franchise location near you. Find their Zillow profile and look through recent customer reviews and transactions to make sure they have a solid record of closing homes in your area.

If 1 Percent Lists isn't available near you, we recommend starting with a platform that pre-negotiates a lower listing fee with its agent network, like Clever Real Estate. Clever will match you with top-rated, vetted agents who are held to high performance standards. If you find an agent you like, you'll pay a low 1.5% listing fee, saving thousands of dollars on realtor fees!

👋 Next Steps: Talk to an expert

If you're weighing your options for buying or selling a house, Clever can help!

Our fully licensed concierge team can answer your questions and provide objective advice on getting the best outcome with your sale or purchase.

When you enter your info below, we'll ask you a few questions about your situation via a short form. Then our concierge team will be in touch shortly to help.

This service is free, and there’s never any obligation to move forward with us.

Frequently asked questions

What is 1 Percent Lists?

1 Percent Lists is a discount real estate brokerage that offers reduced listing fees for sellers. Sellers will pay a 1% listing fee, which is less than half of what traditional realtors charge. The brokerage's licensed agents can help you sell or buy a house in eight Southeastern states (Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Rhode Island).

How does 1 Percent Lists work?

Sellers who work with 1 Percent Lists will pay a 1% listing fee instead of the typical 2.5–3% that traditional realtors charge. You'll also be responsible for paying the buyer's agent commission — so your total commission fees will be around 3.5–4%.

Does 1 Percent Lists really charge 1% commission?

Yes, 1 Percent Lists agents charge a 1% listing fee. Sellers will also need to pay a competitive buyer's agent commission (usually 2.5–3%) — bringing their total commission to around 4.5–5%. This is still a major savings amount compared with the 5–6% total you'd pay with a traditional realtor. Compare 1 Percent Lists against other discount brokerages in your area.

Related reading

Methodology

We evaluate each low commission real estate brokerage based on four core criteria and create a weighted score:

  • Service quality (30% of final score)
  • Savings (25% of final score)
  • Customer experience (20% of final score)
  • Agent quality (25% of final score)

To create this review, we conducted an in-depth analysis of 1 Percent Lists. This included reviewing each individual franchise location, reading hundreds of customer reviews online, compiling review data for 20 offices across five platforms (Google, Zillow, Facebook, Yelp, Realtor.com), reviewing numerous press articles about the company, and reaching out directly to the 1 Percent Lists CEO Grant Clayton to clarify their service model, prices, and additional services.

Service quality

Essential services and support. We evaluate whether the brokerage requires its agents to offer basic services like a CMA, pricing and staging advice, professional photography, MLS listing, for-sale sign, lock box. We also consider whether agents provide hands-on support throughout the sale process (in-person home visits, guidance through due diligence, negotiation support).

Ease of use. We consider how easy it is to find an agent in your area, and we look at customer reviews to determine whether customers have issues with the platform or tools used by the brokerage.

Savings

Pricing model. We compare the company's pricing model (including listing fee, any minimum fees, and buyer's incentives) to its competitors to determine the overall value to customers.

Customer experience

Review analysis. We perform an in-depth analysis of all the available customer reviews to determine trends. We break down the reviews by customer type, sentiment, and filter out spam reviews to determine our rating.

Company responsiveness. Negative reviews are part of doing business; however, we take note of whether a company is actively involved in resolving customer complaints.

Agent quality

Vetting requirements. We compare the company's vetting requirements to its competitors. We also take into consideration the size of the agent network to determine whether customers will have multiple options to choose from.

Article Sources

Authors & Editorial History

Our experts continually research, evaluate, and monitor real estate companies and industry trends. We update our articles when new information becomes available.

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