📊 The data: We surveyed local agents and found that the average real estate commission in Wisconsin is 5.70%, which is higher than the national average of 5.49%.
That means, to sell an average Wisconsin house worth $239,200 you’ll pay about $13,600 in realtor fees.
Realtor commission is usually the largest cost you'll face when selling your home — but you don't have to pay the full 5.70%.
Selling with a discount real estate company like Clever could help you save thousands on commission. Clever negotiates 1% listing fees with full-service Wisconsin realtors from top brokers.
On that same $239,200 home — you'd pay just $9,000, up to 34% less than paying average rates.
Below, we cover everything you need to know about Wisconsin real estate commission fees and share tips on how to save more when you sell.
How real estate agent commission works in Wisconsin
There are usually two real estate agents involved in a home sale:
- The seller's agent (also called the listing agent), who represents the home seller
- The buyer's agent, who represents the person buying the home
Both agents earn a percentage of the home's final price when the sale closes. This payment is called real estate agent commission, and it's baked into the sale price when you sell your home.
Based on our research, the average commission split in Wisconsin has 56.1% of the commission going to the listing agent and 43.9% going to the buyer's agent.
» LEARN: How do real estate commissions work?
Who pays realtor fees in Wisconsin?
In Wisconsin, home sellers pay real estate commission fees out of the final sale proceeds for both agents involved in a deal.
However, since this commission is baked into the sales price, you could say that the home buyer is paying — at least in part — through a higher price.
» LEARN: Who pays realtor commission?
How to save on real estate commission in Wisconsin
💰 Best ways to save on commission:
Keep reading to learn how you can negotiate cheaper rates or find low commission companies that negotiate lower realtor fees for you!
Tips for negotiating realtor commission in Wisconsin
Whether you’re selling an investment rental in Madison, a family home in Eau Claire, or a condo in downtown Milwaukee, you can almost always negotiate a lower commission rate!
Negotiating a lower realtor percentage in Wisconsin depends on two main factors: your situation and the housing market.
You may have an easier time negotiating low rates if...
The Wisconsin housing market
While your personal situation will obviously vary, Wisconsin real estate market conditions will affect all home sellers in your area.
In general, in a seller's market — where home sellers have more leverage than buyers — a listing agent's job is easier and they may be more willing to lower their commission rates. The opposite is usually true in a buyer's market.
To judge the current state of your real estate market, look at these three factors:
- Months of inventory ⓘ
- Sale to list price ⓘ
- Home value trends ⓘ
If every factor points to Wisconsin being a seller's market, then you may be in a good position to negotiate a lower commission rate with your agent. If market conditions are mixed or favor buyers, it may be more challenging to persuade your realtor to accept a cheaper fee.
The current state of the Wisconsin real estate market
Months of inventory
There's 1.2 months of housing inventory on the market
Homes are selling for 101.60% of their listing price
Home values have risen 16.2% year over year
» FIND: The average commission rates in more Wisconsin cities:
Riverside | Los Angeles
Find a top realtor in Wisconsin
Ready to negotiate with an agent in your area? We looked at the data and found the top Wisconsin agents for you.
Low commission real estate companies in Wisconsin
Negotiating a lower rate with a professional negotiator can be hard! In many cases, home sellers can save just as much (or more!) by selling with a low commission real estate company.
These are some of the top discount and flat-fee MLS services in Wisconsin.
The top discount real estate companies in Wisconsin
Discount real estate companies typically offer full-service support for a reduced commission percentage or flat rate. Like traditional agents, these agents are fully licensed and have met all of the requirements of the Wisconsin real estate commission board. How they create those discounts will depend on the company's model, with some creating more risks and tradeoffs than others.
💲 Listing Fee
$3,000 or 1%
💰 Avg. Savings
⭐ Avg. Customer Rating
4.9/5 (1,289 reviews)
Clever is a quick, easy, and free way to find a top-rated local agent. And, unlike many similar companies, Clever pre-negotiates big discounts on your behalf, so you can save thousands without sacrificing on service.
- Free, nationwide agent-matching service that partners with full-service local agents from conventional brokerages like Keller Williams, Century 21, and RE/MAX
- Provides multiple agent matches so you can interview, compare marketing plans, and choose the best fit
- Pre-negotiates low rates on your behalf — you get full service for a flat $3,000 listing fee, or just 1% if the home sells for more than $350,000
- If you buy with Clever, you could get a check worth up to 0.5% of the home price
- You may not get matched with an agent from your preferred real estate brokerage.
- Agents may not provide premium services like drone photography and professional home staging.
As of November 11, 2021, Clever has a 4.9 out of 5 rating on Trustpilot, based on 1,289 reviews.
Clever has pre-negotiated low commission rates with top agents in all 50 states, Puerto Rico, and Washington, DC.
💲 Listing Fee
1.5% (min. fees vary)
💰 Avg. Savings
⭐ Avg. Customer Rating
3.9/5 (416 reviews)
Redfin offers real savings and a proven brand. But sellers could compromise on service — especially agent experience and availability.
- If you buy and sell with Redfin, you'll get a 0.5% listing fee discount
- Redfin gives its listings premium placement in its popular home search app
- If finding the right agent is a top priority, you'll have limited options — Redfin only has a few agents in each of its markets
- Redfin agents handle more customers at once than the average realtor, so they may not be able to provide as much personalized service
Redfin has a 3.9 out of 5 rating (416 reviews) across popular review sites like Google and Yelp.
Redfin is available in 80+ U.S. markets (see all locations).
The top flat-fee MLS listing services in Wisconsin
Flat-fee MLS services list your home on your local MLS for a low fee, often around $100-300. The trade-off is that you'll have to handle almost the entire home-selling process yourself. If you're a real estate novice, or simply don't have the time to sell your home without a realtor, this might not be a good option.
Sellers looking for an all-in-one listing package
- The listing package comes with professional photographs of your property.
- You'll get a list of recent comparable sales and listings in your area to help you price your property.
- The website isn't clear about the number of photos you can add to your listing.
- This service is currently only available in Columbia, Dane, Dodge, Gree, Iowa, Jefferson, Rock, and Sauk counties.
Inexperienced sellers looking for extra broker guidance
- The broker will sit down with you to talk through comparable properties and discuss the best price for your listing.
- The package includes marketing materials like a yard sign, lock box, property brochure, and showing scheduling.
- A professional photographer will come take photos of your property that you can use for your listing.
- This flat-fee MLS company currently only serves Sheboygan, Fond Du Lac, Manitowoc, Calumet, Outagamie, and Winnebago counties plus the Appleton metro area.
Wisconsin — with its vibrant political history, high quality of life, and great affordability — routinely appears toward the top of every “best states to live in” list. The state boasts a highly-educated population, thanks in part to one of the best public education systems in the nation. Its thriving economy is diverse and time-tested; Wisconsin is one of the last American bastions of heavy manufacturing, and its dairy industry alone does more than $20 billion in business annually.
Home prices in Wisconsin have risen steeply over the past decade. The state is gaining new residents at around the national average rate, but still ranks high on measures of affordability and economic growth. Coupled with the state’s low housing inventory, this all suggests that the Wisconsin housing market is a good bet for buyers and investors.
Commission is one of the largest individual costs of selling a home, so it’s understandable you’d want to reduce it as much as possible. Clever pre-negotiates a low commission rate of only 1%, or a flat fee of $3,000 if your home sells for less than $350,000, and they partner with the top agents in Wisconsin. Get in touch with Clever today to find out how they can save you thousands!
Our data on commission rates is based on a survey of 915 of our partner agents, in which we asked for typical rates for both buyer's and seller's agents in their area.
Additionally, we utilized the following data from Zillow and Realtor.com:
- Home values, list prices, and sale prices: Based on Zillow data as of October 2021
- Sale prices and sale-to-list ratios: Based on Redfin data as of April 2021 (unless specified otherwise)
- Months of inventory: Based on Realtor.com data as of September 2021