16 Best Wisconsin Discount Realtors (2024)

Jamie Ayers's Photo
By Jamie Ayers Updated May 16, 2024
's Photo
Edited by Chelsi Hewitt

SHARE

We ranked 16 discount real estate brokers in Wisconsin. Read on for the full list of companies, or use our free matching tool to compare top discount realtors near you.

About discount realtors (more)
  • Wisconsin discount real estate brokers offer a similar range of services and support as conventional realtors for a lower price.
  • The average home seller pays 5.49% total in commission fees. 2.5% goes to the listing agent and 2.86% goes to the buyer's agent.
  • Discount realtors typically deliver savings by charging lower listing fees (e.g., 1.5%) at closing.
  • No matter who you sell with, expect to cover a 2-2.5% buyer's agent fee (though this longstanding convention may be on its way out).
Choosing a discount realtor (more)
  • Stick with companies that offer in-person representation and "full service" (including an on-site comparative market analysis and professional photography). Avoid brands that only provide "remote" or "virtual" broker support.
  • We recommend brands with success-based fees (you only pay at closing) and transparent pricing models. Watch out for upfront, nonrefundable fees and high minimum fees.
  • Don't just rely on the advertised commission rate. Calculate your actual estimated commission fee based on your estimated home value. This is especially important for companies with flat fee models or high minimum fees to avoid paying more than advertised.
  • Customer ratings are generally more important than small differences in pricing models. Look for companies with high average ratings based on large numbers of reviews.
  • Be sure to interview the specific agent you'll be working with and evaluate them based on the same criteria you'd use to choose a conventional realtor.
Discount realtor alternatives (more)

Top discount real estate brokers in Wisconsin

Company
Customer Rating
ValueScore
Upfront fee
Listing Fee
Minimum fee
Est. total fee*
Active Since
4.9
78 reviews
75
🔵 Very good
None
1.50%*
None
4.00%
2013
4.5
40 reviews
69
🟣 Good
None
1.70%*
None
4.20%
2016
N/A
No verified reviews
52
🟡 Fair
None
1.00%
None
3.50%
Unverified
N/A
No verified reviews
50
🟡 Fair
None
1.50%
$3,500
4.00%
2013
N/A
No verified reviews
47
🟠 Average
None
1.00%
$2,000
3.50%
Unverified
N/A
No verified reviews
47
🟠 Average
None
1.49%*
None
3.99%
Unverified
N/A
No verified reviews
47
🟠 Average
None
$2,995 + 1.00%
None
4.12%
Unverified
N/A
No verified reviews
47
🟠 Average
None
1.00%
None
3.50%
Unverified
4.9
7 reviews
37
🟠 Average
$3,504
$495
None
3.33%
2021
4.9
132 reviews
31
🟠 Average
None
Unverified
None
Unverified
2015
Find a better agent and rate with Clever
  • Answer 5 simple questions about your sale
  • Get matched with 2-3 top local agents in minutes
  • Compare options, choose the best fit, save up to 50% on fees

Explore all discount real estate brokerages in Wisconsin

🔵 Very good value

Madcity Homes

Visit site
4.9
78 reviews

ValueScore

75

Upfront fee

None

Listing Fee

1.50%*

Est. total fee*

4.00%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available in Beloit, Janesville, and Madison | Active since 2013 | Most competitive rates

Potential concerns: No new verified customer reviews in last 6 months

Total commission4%

RatingTotal reviews
Overall4.978
Google4.978

Plan Availability: Beloit, Janesville, Madison

Business Address: 629 Hilltop Dr, Madison, WI 53711

Website: madcityhomes.com

Phone: (608) 438-3150

🟣 Good value

Buyers Vantage Real Estate Services

Visit site
4.5
40 reviews

ValueScore

69

Upfront fee

None

Listing Fee

1.70%*

Est. total fee*

4.20%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available in 5 Wisconsin markets | Active since 2016 | Most competitive rates

Potential concerns: None found

Total commission4.2%

RatingTotal reviews
Overall4.540
Google4.540

Plan Availability: Brookfield, Milwaukee, New Berlin, Racine, Waukesha

Business Address: 13710 W Capitol Dr, Brookfield, WI 53005

Website: buyersvantage.com

Phone: (262) 781-9578

🟡 Fair value

Best Choice Flat Fee

Visit site
N/A
No verified reviews

ValueScore

52

Upfront fee

None

Listing Fee

1.00%

Est. total fee*

3.50%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available statewide in Wisconsin | Most competitive rates

Potential concerns: No new verified customer reviews in last 6 months

Listing fee1%

No verified reviews

Plan Availability: Statewide

Business Address: Varies by state

Website: bestchoiceflatfee.com

Phone: (515) 770-2491

🟡 Fair value

Redfin

Visit site
N/A
No verified reviews

ValueScore

50

Upfront fee

None

Listing Fee

1.50%

Est. total fee*

4.00%

At a glance

Pricing & services

Reviews

Company info

Things to know: 221 transactions in Wisconsin in past 18 months | Available statewide in Wisconsin | Active since 2013 | Most competitive rates

Potential concerns: No new verified customer reviews in last 6 months

Minimum fee$3,500
Listing fee1.5%

No verified reviews

Plan Availability: Statewide

Business Address: 1099 Stewart St #600, Seattle, WA 98101

Website: redfin.com

Phone: (877) 973-3346

🟠 Average value

Flat Fee Group

Visit site
N/A
No verified reviews

ValueScore

47

Upfront fee

None

Listing Fee

1.00%

Est. total fee*

3.50%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available in 20 Wisconsin markets | Most competitive rates

Potential concerns: No new verified customer reviews in last 6 months

Minimum fee$2,000
Listing fee1%

No verified reviews

Plan Availability: Green Bay, Appleton, Beloit, Brookfield, Eau Claire, Fond du Lac, Greenfield, Janesville, Kenosha, La Crosse, Madison, Milwaukee, New Berlin, Oshkosh, Racine, Sheboygan, Waukesha, Wausau, Wauwatosa, West Allis

Business Address: Varies by state

Website: flatfeegroup.com

🟠 Average value

Redefined Realty Advisors

Visit site
N/A
No verified reviews

ValueScore

47

Upfront fee

None

Listing Fee

1.49%*

Est. total fee*

3.99%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available in 20 Wisconsin markets | Most competitive rates

Potential concerns: No new verified customer reviews in last 6 months

Total commission4.0%

No verified reviews

Plan Availability: Green Bay, Appleton, Beloit, Brookfield, Eau Claire, Fond du Lac, Greenfield, Janesville, Kenosha, La Crosse, Madison, Milwaukee, New Berlin, Oshkosh, Racine, Sheboygan, Waukesha, Wausau, Wauwatosa, West Allis

Business Address: N51W24953 Lisbon Rd (Inside Meijer Foods) Pewaukee, WI 53072

Website: redefinedrealty.com

Phone: (262) 732-5800

🟠 Average value

Lake Country Flat Fee

Visit site
N/A
No verified reviews

ValueScore

47

Upfront fee

None

Listing Fee

$2,995 + 1.00%

Est. total fee*

4.12%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available in 7 Wisconsin markets | Most competitive rates

Potential concerns: No new verified customer reviews in last 6 months

Flat fee at closing$2,995
Listing fee1%

No verified reviews

Plan Availability: Brookfield, Greenfield, Milwaukee, New Berlin, Waukesha, Wauwatosa, West Allis

Business Address: 12 S. Main St., Oconomowoc, WI 53066

Website: lakecountryflatfee.com

Phone: (262) 567-5700

🟠 Average value

Sconsin Sells

Visit site
N/A
No verified reviews

ValueScore

47

Upfront fee

None

Listing Fee

1.00%

Est. total fee*

3.50%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available statewide in Wisconsin | Most competitive rates

Potential concerns: No new verified customer reviews in last 6 months

Listing fee1%

No verified reviews

Plan Availability: Statewide

Business Address: PO Box 620535 Middleton, WI 53562 (multiple locations)

Website: sconsinsells.com

🟠 Average value

Our Property Team

Visit site
4.9
7 reviews

ValueScore

37

Upfront fee

$3,504

Listing Fee

$495

Est. total fee*

3.33%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available statewide in Wisconsin | Active since 2021 | Most competitive rates

Potential concerns: Charges a $3,504 upfront fee | No new verified customer reviews in last 6 months

Upfront flat fee$3,504
Flat fee at closing$495

RatingTotal reviews
Overall4.97
Google4.97

Plan Availability: Statewide

Website: ourpropertyteam.com

Phone: (800) 000-0000

🟠 Average value

Victory Realty Elite

Visit site
4.9
132 reviews

ValueScore

31

Upfront fee

None

Listing Fee

Unverified

Est. total fee*

Unverified

At a glance

Pricing & services

Reviews

Company info

Things to know: Available in 9 Wisconsin markets | Active in Wisconsin since 2015 | No verified pricing details

Potential concerns: No new verified customer reviews in last 6 months

Pricing details not verified. Contact company for more information.

RatingTotal reviews
Overall4.9132
Zillow4.9132

Plan Availability: Brookfield, Greenfield, Kenosha, Milwaukee, New Berlin, Racine, Waukesha, Wauwatosa, West Allis

Business Address: 12595 SW 137th Ave Suite 110 Miami FL 33186 and other locations in FL and NY

Website: victoryrealtyelite.com

Phone: (414) 690-1040

🔴 Limited value

Jimmer Real Estate Group

Visit site
5.0
16 reviews

ValueScore

26

Upfront fee

$495

Listing Fee

2.00%

Est. total fee*

4.60%

At a glance

Pricing & services

Reviews

Company info

Things to know: 22 transactions in Wisconsin in past 18 months | Locally operated in Green Bay | Active in Wisconsin since 2011 | Decent rates

Potential concerns: Charges a $495 upfront fee | No new verified customer reviews in last 6 months

Upfront flat fee$495
Listing fee2%

RatingTotal reviews
Overall5.016
Zillow5.016

Plan Availability: Green Bay

Business Address: 2282 Southern Cross Rd, Green Bay , WI 54303

Website: gojimmer.com

Phone: (920) 660-1846

🔴 Limited value

Top Rated Realty

Visit site
N/A
No verified reviews

ValueScore

26

Upfront fee

None

Listing Fee

2.00%

Est. total fee*

4.50%

At a glance

Pricing & services

Reviews

Company info

Things to know: Locally operated in Green Bay | Decent rates

Potential concerns: No new verified customer reviews in last 6 months

Listing fee2%

No verified reviews

Plan Availability: Green Bay

Business Address: N6701 Highway AB, Luxemburg WI 54217, Green Bay, WI, United States, Wisconsin

Website: topratedrealty.com

Phone: (920) 536-1315

🔴 Limited value

Buy Owner

Visit site
N/A
No verified reviews

ValueScore

26

Upfront fee

$39

Listing Fee

0.01%*

Est. total fee*

2.51%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available statewide in Wisconsin | Most competitive rates

Potential concerns: Charges a $39 upfront fee | No new verified customer reviews in last 6 months

Upfront flat fee$39

No verified reviews

Plan Availability: Statewide

Business Address: 1000 Commerce Dr Suite 300 Oak Brook, IL 60523-8809

Website: buyowner.com

Phone: (800) 771-7777

🔴 Limited value

Assist2Sell

Visit site
4.5
84 reviews

ValueScore

22

Upfront fee

None

Listing Fee

Unverified

Est. total fee*

Unverified

At a glance

Pricing & services

Reviews

Company info

Things to know: Available statewide in Wisconsin | Active since 2019 | No verified pricing details

Potential concerns: None found

Pricing details not verified. Contact company for more information.

RatingTotal reviews
Overall4.584
Google4.583
Realtor5.01

Plan Availability: Statewide

Business Address: 2019 Main St, Northampton, PA 18067

Website: yourlehighvalleyhome.com

Phone: (610) 837-7900

🔴 Limited value

Assist 2 Sell Realty

Visit site
4.3
20 reviews

ValueScore

16

Upfront fee

None

Listing Fee

Unverified

Est. total fee*

Unverified

At a glance

Pricing & services

Reviews

Company info

Things to know: Locally operated in Wausau | Active since 2016 | No verified pricing details

Potential concerns: No new verified customer reviews in last 6 months

Pricing details not verified. Contact company for more information.

RatingTotal reviews
Overall4.320
Google4.320

Plan Availability: Wausau

Business Address: 3717 Schofield Ave, Weston, WI 54476

Website: sellingwausau.com

Phone: (715) 241-7653

🔴 Limited value

DISCOUNT-REALTOR

Visit site
N/A
No verified reviews

ValueScore

3

Upfront fee

None

Listing Fee

Unverified

Est. total fee*

Unverified

At a glance

Pricing & services

Reviews

Company info

Things to know: Available in 5 Wisconsin markets | No verified pricing details

Potential concerns: No new verified customer reviews in last 6 months

Pricing details not verified. Contact company for more information.

No verified reviews

Plan Availability: Green Bay, Madison, Milwaukee, Oshkosh, Wausau, Deerfield

Business Address: 1704 Westridge Drive Plano, TX 75075

Website: discount-realtor.com

Phone: (972) 402-8888

Find Wisconsin discount real estate brokers near you

Find a better agent and rate with Clever
  • Answer 5 simple questions about your sale
  • Get matched with 2-3 top local agents in minutes
  • Compare options, choose the best fit, save up to 50% on fees

Why trust us

Data sources

Our team evaluated 16 discount real estate brokerages serving Wisconsin. We analyzed over 3,983,616 data points tied to customer reviews, transaction history, pricing details, and more to determine the best Wisconsin discount real estate brokers.

Methodology

Using public business directories, our team identified companies and agents serving Wisconsin calling themselves discount real estate brokers or discount realtors. We ranked each company based on the following criteria:

Pricing: Does the company's pricing model offer significant potential savings?

  • We estimate the listing fee and total commission rate for each brand across four price points.
  • We use this universal "savings index" to compare non-apples-to-apples pricing models (percentage-based fees, flat fees, tiered pricing, etc.).
  • We also penalize companies for upfront, nonrefundable fees and other hidden costs.

Service model: Does the company provide full service and support?

  • We look to verify if each discount real estate brokerage offers full, in-person representation.
  • We're currently working on assessing the scope and quality of individual services discount brokers offer and will be adding this data to our rankings soon.

Customer rating: Does the company deliver good customer experiences and outcomes?

  • We continually gather and analyze customer reviews from as many public review sites as possible.
  • We look to assess each brand's average customer rating; total review count; % of local reviews; total years of review activity; number of reviews and ratings in the past 6 months; and more.

Sales performance: Does the company have a solid track record of successful sales?

  • We continually gather company sales and transaction information from as many public data sources as possible.
  • We look to assess the total number of sales closed; total years of sales activity; how many sales the company has closed in the past 6 months; % of local transactions; and more.

Glossary of terms on this page

  • ValueScore: Measures a discount broker’s overall value based on its fee structure and price point, services, and customer reviews.
  • Upfront fee: Nonrefundable fee you pay out of pocket at the time you hire the discount real estate brokerage.
  • Listing fee: Amount company charges upon successful sale. Expect to also cover the buyer’s agent commission. (Note: A * indicates listing fee is an estimate because the company advertises a total commission rate only.)
  • Minimum fee: Minimum listing fee company charges no matter the home’s value.
  • Estimated total fee: Total commission rate we estimate you’ll pay at closing based on the company’s advertised fee structure and/or average buyer’s agent commission rates.
  • Active since: Indicates how long the company has been active based on the date of the first customer review we have in our database.

✍️ Editor’s note: Limited or missing data doesn't disqualify a company from our list, but it does lower the company’s ranking. We base our rankings on objective measurements, and we can only measure what we can see. We regularly try to find missing data to update our rankings accordingly.

Editorial policy

Credible, primary sources power our pages. When you hire a service through a link on this page, we may earn a small commission. But this doesn't influence our advice or ranking methodology. Learn more about Clever here.

Authors & Editorial History

Our experts continually research, evaluate, and monitor real estate companies and industry trends. We update our articles when new information becomes available.

Better real estate agents at a better rate

Enter your zip code to see if Clever has a partner agent in your area
If you don't love your Clever partner agent, you can request to meet with another, or shake hands and go a different direction. We offer this because we're confident you're going to love working with a Clever Partner Agent.