5 Best Low Commission Realtors in Wisconsin (August 2026)

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A discount real estate broker in Wisconsin gives you the same core service as a conventional agent but for a lower commission rate.

With a discount broker, the average Wisconsin home seller saves about $6,350 on a median-priced home. Fees range from flat rates to a percentage of your sale price, and what's included varies by company. The best fit depends on your home's value and how much support you want.

We identified and ranked 12 low commission realtors active in and around Wisconsin. The 5 best discount real estate brokers in Wisconsin are Clever Real Estate, Milwaukee Flat Fee Homes, Flat Fee Group, Benefit Realty, and Better Homes Realty, according to the data.

At a glance: Discount brokers we recommend in Wisconsin

Our take: Most home sellers should try an Agent Marketplace like Clever before reaching out to individual discount realtors. Clever's free platform lets you compare multiple agents from different brokerages — discount and conventional, like RE/MAX and Compass — and you pay a pre-negotiated 1.5% listing fee at closing, regardless of who you choose. That's up to 50% of the agents' typical rates.

Why this matters: Thanks to the wider selection of agents and pre-negotiated low rates, you can focus on hiring the best agent for the job without worrying about the price tag. It's faster, easier, and safer than reaching out to individual low commission realtors yourself. Plus, it's free with no obligation. See your local agent options.

Top 5 low commission realtors widely available in Wisconsin

1

Opt for full-service, in-person agents

Opt for discount real estate companies that offer in-person representation and full service (including an on-site comparative market analysis and professional photography). Avoid brands that only provide remote or virtual support.

2

Look for transparent, success-based fees

We recommend discount realtors with success-based fees (you only pay at closing) and transparent pricing models. Watch out for upfront, nonrefundable fees and high minimums — some companies don't make these easy to spot.

3

Calculate your actual commission cost

Don't just rely on the advertised commission rate. Calculate your actual estimated commission fee based on your estimated home value. This is especially important for companies with flat fee models or high minimum fees to avoid paying more than advertised.

4

Prioritize customer ratings over small price differences

Customer ratings are generally more important than small differences in pricing models. Look for low commission realtors with high average ratings based on large numbers of reviews.

5

Interview your specific agent

Be sure to interview the specific agent you'll be working with and evaluate them based on the same criteria you'd use to choose a conventional realtor.

Our research team examines a wide range of factors when evaluating discount real estate brokers. We continually refresh existing data, add new companies, and develop improved methodology over time — see our full methodology for details.

Customer ratings

Would past clients recommend the service? We analyze ratings across Google, Yelp, Zillow, and other platforms.

Pricing & fees

How competitive are costs? We compare listing fees, minimum charges, rebates, and hidden costs.

Service scope

What level of service do you get relative to a traditional agent? We assess inclusions and premium extras.

Track record

How long has the company been active? We review business longevity, review volume, and consistency over time.

Best Overall
4.9 ★★★★ Top Rated Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Clever is active nationwide.

Clever Real Estate

Agent Marketplace Agent marketplaces are third-party platforms that let you request and compare local agents from their large, vetted partner networks. The best brands provide built-in savings, 2+ high-quality agents to compare, and ongoing customer support. Agent marketplaces are typically free to use and available nationwide.

4.9 ★★★★ Top Rated Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Clever is active nationwide.

Listing Fee 1.5% Clever Real Estate charges 1.5% of the final sale price at closing. There's a $3,000 minimum fee. If the house doesn't sell, you owe nothing.

💡 The $3,000 minimum means that, if your home sells for less than $200k, you’re paying a higher effective rate than the advertised 1.5%.
Agent Network +19,000 The total number of licensed real estate agents in Clever's nationwide network, spanning top brokerages like Keller Williams, RE/MAX, and Compass.
Active Since 2017
⚡ Compare Agents

Clever Real Estate is our Top Pick 🥇 for Wisconsin home sellers looking for a great realtor and commission savings. Clever is a discount real estate marketplace you can use to hire vetted, local agents and get special low rates. It connects you with 19,000+ local realtors across the country from top regional brokerages and major brands like Keller Williams, RE/MAX, and Compass — and when you go through Clever, you pay just a 1.5% listing fee at closing instead of their typical 2.5-3%. Clever is currently the top-rated real estate company on Trustpilot with 3,500+ 5-star reviews. Requesting agent matches is fast, easy, and free. Read the full Clever Real Estate review.

Pros

  • Excellent 4.9 average rating across 5,085 total reviews.
  • 98% of past customers would likely recommend this brokerage to others.
  • Its effective rate is competitive vs. other discount brands, yielding an average savings of $6,528 vs. standard commission rates.
  • Fee includes all expected services and support, including in-person support and pro photos.
  • Well established, with 9 years of verified activity.

Cons

  • Nothing significant.
Sentiment Analysis Summary

Reviewers are most likely to call out quality agents (70.0%) — by far the dominant signal for Clever Real Estate. Reviewers specifically highlight knowledgeable agents who knew their market. Beyond that, great customer service and smooth process also come up, with reviewers noting patient, thorough support throughout the process.

Based on 5,085+ reviews — very high confidence in these signals.

Quality agents 70% (3,560)
Reviewers highlighted the expertise and professionalism of their agent.
Great customer service 35% (1,780)
Reviewers called out attentive, responsive support throughout the process.
Smooth process 35% (1,780)
Reviewers described a stress-free, smooth transaction from listing to closing.
Great communication 28% (1,424)
Reviewers praised clear, proactive communication and quick responses.
Local market expertise 28% (1,424)
Reviewers praised strong local market knowledge and smart pricing strategy.
Quality services 23% (1,170)
Reviewers noted a full-service experience that met or exceeded expectations.
Significant savings 22% (1,119)
Reviewers reported substantial savings compared to traditional commission rates.
Sells quickly 18% (915)
Reviewers noted fast sales, often with multiple offers or quick closings.
Overall rating ★ 4.9
Total reviews 5,085

Sources: TrustPilot · Google · BBB

Availability: Nationwide

Business Address: 6358 Delmar Blvd, Suite 300, St. Louis, MO 63130

Website: listwithclever.com

Phone: (833) 225-3837

Most recommendedMost agent selectionCompetitive rates Quality agents 3,560 reviewers mentioned this (70%). Reviewers highlighted the expertise and professionalism of their agent.
Runner Up
4.9 ★★★★ Top Rated Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Southeastern WI Milwaukee Flat Fee Homes is active in Southeastern Wisconsin, including Kenosha, Manitowoc, Milwaukee, Ozaukee, Racine, Sheboygan, Walworth, Washington, and Waukesha counties.

Milwaukee Flat Fee Homes

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.9 ★★★★ Top Rated Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Southeastern WI Milwaukee Flat Fee Homes is active in Southeastern Wisconsin, including Kenosha, Manitowoc, Milwaukee, Ozaukee, Racine, Sheboygan, Walworth, Washington, and Waukesha counties.

Listing Fee $3,000 Milwaukee Flat Fee Homes charges a nonrefundable $500 upfront fee, plus an additional $2,500 due at closing. If the house doesn’t sell, you don’t owe the extra $2,500.

💡 Upfront fees aren’t always a deal breaker, but we recommend avoiding them when you can: you have to pay them out of pocket and lose the money if things don't work out.
Est. Cost $3,000 Your estimated cost reflects the advertised upfront fee plus the additional flat fee due at closing. These are fixed costs that don’t change based on home prices. Est. Savings $10,624 We calculate your potential savings with Milwaukee Flat Fee Homes by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.
Read Review

Milwaukee Flat Fee Homes is a regional discount real estate brokerage based in Shorewood, WI with agents operating in Wisconsin. It charges a $500 upfront fee, plus an additional $2,500 due at closing. Remember that the upfront portion is nonrefundable, so you lose that money even if things don’t work out. Its plan gets you all the expected services and support, including a dedicated agent, in-person representation, MLS syndication. It’s been active for at least 9 years. Read the full Milwaukee Flat Fee Homes review.

Pros

  • Very good 4.6 average rating across 87 total reviews.
  • Fee includes all expected services and support, including in-person support and pro photos.
  • Well established, with 9 years of verified activity.

Cons

  • Charges a nonrefundable upfront fee of $500.
Sentiment Analysis Summary

Milwaukee Flat Fee Homes earns positive notes across quality services (63.0%), great customer service (56.0%), and significant savings (46.0%). Reviewers describe thorough, full-service support; they also point to service that felt personal rather than transactional.

Based on 87 reviews — moderate confidence in these signals.

Quality services 63% (55)
Reviewers noted a full-service experience that met or exceeded expectations.
Great customer service 56% (49)
Reviewers called out attentive, responsive support throughout the process.
Significant savings 46% (40)
Reviewers reported substantial savings compared to traditional commission rates.
Great communication 45% (39)
Reviewers praised clear, proactive communication and quick responses.
Smooth process 44% (38)
Reviewers described a stress-free, smooth transaction from listing to closing.
Quality agents 42% (37)
Reviewers highlighted the expertise and professionalism of their agent.
Local market expertise 30% (26)
Reviewers praised strong local market knowledge and smart pricing strategy.
Reasonable costs 28% (24)
Reviewers found the pricing transparent and a fair value for the services provided.
Overall rating ★ 4.6
Total reviews 87

Sources: Google

Availability: Kenosha, Milwaukee, Racine, Sheboygan, Whitewater, WI

Business Address: 4230 N. Oakland Ave, Suite 174 Shorewood, WI 53211

Website: http://www.milwaukeeflatfeehomes.com/

Phone: (414) 482-5050

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Full service and supportWell established Quality services 55 reviewers mentioned this (63%). Reviewers noted a full-service experience that met or exceeded expectations. Great customer service 49 reviewers mentioned this (56%). Reviewers called out attentive, responsive support throughout the process. Significant savings 40 reviewers mentioned this (46%). Reviewers reported substantial savings compared to traditional commission rates. ⚠️ Upfront fees
Also Good
4.5 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Flat Fee Group is available nationwide.

Flat Fee Group

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.5 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Flat Fee Group is available nationwide.

Listing Fee 1% Flat Fee Group charges 1% of the final sale price at closing. If the house doesn't sell, you owe nothing.

💡 No minimum fee means there's no risk of paying a higher effective rate if you have a less expensive home.
Est. Cost $4,731 Your estimated cost reflects Flat Fee Group’s advertised % rate applied to the current U.S. median sale price ($473,055). When you personalize this page with your home’s expected sale price, this field changes to reflect your estimated cost at your price point. Est. Savings $9,272 We calculate your potential savings with Flat Fee Group by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.
Read Review

Flat Fee Group is a regional low fee real estate broker. It costs a competitive 1% of the final sale price at closing. There's no minimum fee so you'll pay the advertised percentage rate no matter the final sale price. We were unable to verify services information for Flat Fee Group. We’re still working to verify how many years this company has been in business. Read the full Flat Fee Group review.

Pros

  • Its effective rate is very competitive vs. other discount brands, yielding an average savings of $8,893 vs. standard commission rates.

Cons

  • No verified services info.

Not enough reviews for sentiment analysis.

Overall rating N/A We couldn't find a public review profile for this company.
Total reviews N/A We couldn't find a public review profile for this company.

Availability: Nationwide

Business Address: Varies by state

Website: https://flatfeegroup.com/

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Most competitive ratesNo verified services info
Also Good
4.4 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Southeastern WI Benefit Realty is active in Southeastern Wisconsin, including Fond du Lac, Kenosha, Milwaukee, Ozaukee, Racine, Sheboygan, Walworth, Washington, and Waukesha counties.

Benefit Realty

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.4 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Southeastern WI Benefit Realty is active in Southeastern Wisconsin, including Fond du Lac, Kenosha, Milwaukee, Ozaukee, Racine, Sheboygan, Walworth, Washington, and Waukesha counties.

Listing Fee 1.9% Benefit Realty charges 1.9% of the final sale price at closing. There's a $2,850 minimum fee. If the house doesn't sell, you owe nothing.

💡 The $2,850 minimum means that, if your home sells for less than $150k, you’re paying a higher effective rate than the advertised 1.9%.
Est. Cost $8,988 Your estimated cost reflects Benefit Realty’s advertised % rate applied to the current U.S. median sale price ($473,055). When you personalize this page with your home’s expected sale price, this field changes to reflect your estimated cost at your price point. If the company has a minimum fee and your home price falls below the threshold, the estimated cost will remain fixed at the minimum. Est. Savings $5,014 We calculate your potential savings with Benefit Realty by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.
Read Review

Benefit Realty is a regional low commission real estate broker based in Franklin, WI with agents operating in Wisconsin. It charges a respectable 1.9% of the final sale price at closing with a $2,850 minimum fee. Homes below $150,000 will pay more than the advertised 1.9% rate. Its plan includes all expected services and support, plus non-standard services like drone photography, staging assistance, and open house hosting. It’s been in business since at least 2006. Read the full Benefit Realty review.

Pros

  • Very good 4.8 average rating across 79 total reviews.
  • Its effective rate is somewhat competitive vs. other discount brands, yielding an average savings of $4,636 vs. standard commission rates.
  • Fee includes all expected services and support, plus several non-standard services like drone photography, staging assistance, and open house hosting.
  • Very established, with 20 years of verified activity.

Cons

  • No new verified customer reviews in past 6 months.
Sentiment Analysis Summary

Benefit Realty's reviews lean positive across themes: quality agents (91.0%), great customer service (80.0%), and local market expertise (58.0%) all surface. Reviewers describe the expertise, professionalism, and dedication of their agent, and also note support reviewers said they could rely on.

Based on 79 reviews — moderate confidence in these signals.

Quality agents 91% (72)
Reviewers highlighted the expertise and professionalism of their agent.
Great customer service 80% (63)
Reviewers called out attentive, responsive support throughout the process.
Local market expertise 58% (46)
Reviewers praised strong local market knowledge and smart pricing strategy.
Great communication 53% (42)
Reviewers praised clear, proactive communication and quick responses.
Smooth process 51% (40)
Reviewers described a stress-free, smooth transaction from listing to closing.
Quality services 40% (32)
Reviewers noted a full-service experience that met or exceeded expectations.
Integrity & trust 24% (19)
Reviewers valued honesty, transparency, and ethical behavior throughout.
Sells quickly 22% (17)
Reviewers noted fast sales, often with multiple offers or quick closings.
Overall rating ★ 4.8
Total reviews 79

Sources: Google · Zillow · Realtor · Yelp

Availability: Fond du Lac, Kenosha, Milwaukee, Racine, Sheboygan, Whitewater, WI

Business Address: 7044 S Ballpark Dr, Suite 303, Franklin, WI 53132

Website: http://www.benefit-realty.com/

Phone: (414) 228-0499

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Decent ratesIncludes non-standard servicesVery well established Quality agents 72 reviewers mentioned this (91%). Reviewers highlighted the expertise and professionalism of their agent. Great customer service 63 reviewers mentioned this (80%). Reviewers called out attentive, responsive support throughout the process. Local market expertise 46 reviewers mentioned this (58%). Reviewers praised strong local market knowledge and smart pricing strategy.
Also Good
4.4 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Better Homes Realty is active nationwide.

Better Homes Realty

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.4 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Better Homes Realty is active nationwide.

Listing Fee 1% Better Homes Realty charges 1% of the final sale price at closing. If the house doesn't sell, you owe nothing.

💡 No minimum fee means there's no risk of paying a higher effective rate if you have a less expensive home.
Est. Cost $4,731 Your estimated cost reflects Better Homes Realty’s advertised % rate applied to the current U.S. median sale price ($473,055). When you personalize this page with your home’s expected sale price, this field changes to reflect your estimated cost at your price point. Est. Savings $9,272 We calculate your potential savings with Better Homes Realty by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.
Read Review

Better Homes Realty is a nationwide low commission real estate brokerage that’s based in Hazlet, NJ. It costs a very good 1% of the final sale price at closing. There's no minimum fee so you'll pay the advertised percentage rate no matter the final sale price. Better Homes Realty may be missing some key services and support, including a dedicated agent and in-person representation. It’s been active for at least 7 years. Read the full Better Homes Realty review.

Pros

  • Its effective rate is very competitive vs. other discount brands, yielding an average savings of $8,893 vs. standard commission rates.
  • Well established, with 7 years of verified activity.

Cons

  • No new verified customer reviews in past 6 months.
  • Doesn’t provide key expected services, including a dedicated agent and in-person representation.

Not enough reviews for sentiment analysis.

Overall rating ★ 5.0
Total reviews 1

Sources: Google

Availability: Nationwide

Business Address: 3400 Executive Plaza Hwy 35, Hazlet, NJ 07730

Website: http://betterhomesbyowner.com/

Phone: (800) 449-4957

Is this your business? Claim your profile

Most competitive ratesWell establishedSome services missing

What to know about discount real estate brokers

  • Wisconsin discount real estate brokers offer a similar range of services and support as conventional realtors for a lower price.
  • If you work with a conventional Wisconsin realtor, you'll typically pay a listing commission fee of about 2.96%.
  • Discount realtors typically deliver savings by charging lower listing fees at closing. The average listing fee among discount brokerages in Wisconsin is 1.2% as of August 2026.
  • That's an average savings premium of $6,350 based on the median home sale price in Wisconsin ($361,600), according to the latest available data (July 2026).

To find low commission realtors in Wisconsin:

  1. Use an agent-matching service like Clever to compare pre-vetted real estate agents from reputable brokerages.
  2. Search for local discount real estate brokers (like the ones ranked on this page) and request quotes.
  3. Try to negotiate a lower commission rate with a conventional realtor yourself (only about 22% of sellers who try to negotiate are successful). Negotiating is easier if you have a pricier home, are selling in a particularly hot market, or already have a buyer lined up.

The best approach combines comparison shopping with vetting: interview 2–3 discount realtors, compare their fees AND track records, and choose based on value — not just price.

Pros

  • Low commission realtors save sellers in Wisconsin $6,350 on average.We calculated this by comparing what sellers would typically pay in listing fees at the average commission rate versus what they'd pay using discount brokers in Wisconsin, based on the median sale price.
  • You get expertise from a licensed agent who knows the Wisconsin market.
  • Some discount real estate agents offer full service, so you can get everything you'd expect for less.

Cons

  • Some Wisconsin discount real estate brokers only provided limited service, and may charge extra fees for "add-ons" like professional photography.
  • Discount real estate companies sometimes charge upfront fees, so you'll have to pay out-of-pocket before your house sells.

If a low commission realtor doesn't sound like the right fit for you, here are the most common alternatives and when each makes sense:

The Wisconsin housing market is a strong seller's market, scoring 77/100 on the Clever Market Heat Index (July 2026) — meaning strong buyer demand and highly favorable conditions for sellers.

  • Wisconsin currently has 2 month(s) of supply — below the 10-year historical average of 3.1 months. Low inventory like this typically means less competition among sellers and faster offers.
  • The median home sale price in Wisconsin was $361,600 last month, rising compared to the recent 3-month trend average of $337,691 — a positive sign for sellers looking to maximize their sale price.
  • There were 14,243 active listings in Wisconsin last month, and 13.8% of them saw a price reduction — a moderate rate typical of a balanced market.

Wisconsin homes are taking a median of 44 days to sell — well below the 10-year historical average of 60 days, a strong signal of buyer demand that puts sellers in a favorable position.

  • Once listed, Wisconsin homes go pending in a median of 38 days — faster than the recent 3-month trend of 45 days, a positive sign that buyer demand remains strong and sellers can expect quick offers.
  • 38.3% of active listings in Wisconsin are currently under contract — a typical absorption rate reflecting a balanced market.
  • The average Wisconsin home sold for 100.5% of its list price last month — above the market's 10-year historical average of 99.1%, meaning sellers are regularly receiving offers at or above asking price.

The average cost of selling a home in Wisconsin is $38,661, 15.8% higher than the nationwide average of $33,380.

  • The bulk of home seller costs is made up of realtor listing fees and closing costs.
  • Listing fee: Wisconsin home sellers pay their agents an average listing fee of 3%. That's 245.8% more than the average discount listing fee of 1.2% in Wisconsin.
💰 Good news: The typical listing fee when you sell a house with a discount realtor in Wisconsin is 1.2%, or $4,354 — a savings premium of about $6,350 at the closing table.

The total average real estate commission in Wisconsin is 5.84%. This includes the buyer's agent (2.88%) and listing agent fee (2.96%).

1% commission realtors are typically agents who charge a 1% listing agent fee. 1% agents offer maximum savings, but may provide fewer services.

2% real estate commission realtors typically offer a more full-service experience, and some may even offer premium services like 3D tours and drone photography.

Some full-service discount real estate agents charge flat fees instead of percentage-based fees at closing. For example, a flat fee realtor may charge a $4,000 listing fee, and that amount doesn't change based on your property's final sale price.

If you're selling a more expensive home, working with a flat fee realtor can save you a lot of money on commission fees! However, be wary of flat fee agents who charge nonrefundable, upfront fees.

More low commission real estate companies in Wisconsin (7)

What it is: Low commission realtors charge lower listing fees than conventional realtors but provide the same general range of services and support.

Who this is for: Any home seller interested in saving money on realtor fees but still wants a skilled agent to help guide them through the process.

How to choose: The average low commission real estate company in Wisconsin charges a 1.2% listing fee and has a 4.5 out of 5 customer rating, 101 verified reviews, and at least 8 years of verified activity. These can be useful baseline criteria to help guide your search.

4.2 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Madison, WI Madcity Homes operates in Madison, Wisconsin and the surrounding areas.

Madcity Homes

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.2 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Madison, WI Madcity Homes operates in Madison, Wisconsin and the surrounding areas.

Listing Fee 2% Madcity Homes charges 2% of the final sale price at closing. If the house doesn't sell, you owe nothing.

💡 No minimum fee means there's no risk of paying a higher effective rate if you have a less expensive home.
Est. Cost $9,461 Your estimated cost reflects Madcity Homes’s advertised % rate applied to the current U.S. median sale price ($473,055). When you personalize this page with your home’s expected sale price, this field changes to reflect your estimated cost at your price point. Est. Savings $4,541 We calculate your potential savings with Madcity Homes by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.
Read Review

Madcity Homes is a regional discount real estate brokerage based in Madison, WI with agents operating in Wisconsin. It advertises a mediocre 2% of the final sale price at closing. There's no minimum fee so you'll pay the advertised percentage rate no matter the final sale price. Its plan includes most expected services and support. It’s been in business since at least 2013. Read the full Madcity Homes review.

Pros

  • Excellent 4.9 average rating across 91 total reviews.
  • Its effective rate is somewhat competitive vs. other discount brands, yielding an average savings of $4,163 vs. standard commission rates.
  • Fee includes most expected services and support.
  • Very established, with 13 years of verified activity.

Cons

  • Nothing significant.
Sentiment Analysis Summary

Madcity Homes earns positive notes across quality agents (70.0%), quality services (70.0%), and great customer service (65.0%). Reviewers describe the expertise, professionalism, and dedication of their agent; they also point to a full-service experience that matched or exceeded expectations.

Based on 91 reviews — moderate confidence in these signals.

Quality agents 70% (64)
Reviewers highlighted the expertise and professionalism of their agent.
Quality services 70% (64)
Reviewers noted a full-service experience that met or exceeded expectations.
Great customer service 65% (59)
Reviewers called out attentive, responsive support throughout the process.
Great communication 59% (54)
Reviewers praised clear, proactive communication and quick responses.
Smooth process 56% (51)
Reviewers described a stress-free, smooth transaction from listing to closing.
Local market expertise 43% (39)
Reviewers praised strong local market knowledge and smart pricing strategy.
Sells quickly 35% (32)
Reviewers noted fast sales, often with multiple offers or quick closings.
Integrity & trust 34% (31)
Reviewers valued honesty, transparency, and ethical behavior throughout.
Overall rating ★ 4.9
Total reviews 91

Sources: Google

Availability: Baraboo, Beaver Dam, Janesville, Madison, Watertown, WI

Business Address: 629 Hilltop Dr, Madison, WI 53711

Website: http://www.madcityhomes.com/

Phone: (608) 438-3150

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Decent ratesIncludes most key servicesVery well established Quality agents 64 reviewers mentioned this (70%). Reviewers highlighted the expertise and professionalism of their agent. Quality services 64 reviewers mentioned this (70%). Reviewers noted a full-service experience that met or exceeded expectations. Great customer service 59 reviewers mentioned this (65%). Reviewers called out attentive, responsive support throughout the process.
3.8 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Select cities in WI Assist-2-Sell is active in Kaukauna, Marathon, Marshfield, Plover, Stevens Point, Wausau, Weston, and Wisconsin Rapids, Wisconsin.

Assist-2-Sell Realty

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

3.8 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Select cities in WI Assist-2-Sell is active in Kaukauna, Marathon, Marshfield, Plover, Stevens Point, Wausau, Weston, and Wisconsin Rapids, Wisconsin.

Listing Fee Unverified We were unable to verify pricing details for Assist-2-Sell Realty. Contact the company directly for more info. Est. Cost Unverified We were unable to verify pricing details for Assist-2-Sell Realty. Contact the company directly for more info. Est. Savings Unverified We were unable to verify pricing details for Assist-2-Sell Realty. Contact the company directly for more info.
Read Review

Assist-2-Sell Realty is a regional discount real estate brokerage based in Weston, WI with agents operating in Wisconsin. We were unable to verify pricing information for Assist-2-Sell Realty. We were unable to verify services information for Assist-2-Sell Realty. It’s been in business since at least 2016. Read the full Assist-2-Sell review.

Pros

  • Well established, with 10 years of verified activity.

Cons

  • No new verified customer reviews in past 6 months.
  • No verified services info.
  • No verified pricing info.
Sentiment Analysis Summary

With only 24 reviews to work with, Assist-2-Sell Realty's clearest signal is quality agents (81.0%): reviewers describe knowledgeable agents who knew their market.

Based on a small sample of 24 reviews — treat these signals as directional only.

Quality agents 81% (19)
Reviewers highlighted the expertise and professionalism of their agent.
Great customer service 56% (13)
Reviewers called out attentive, responsive support throughout the process.
Great communication 50% (12)
Reviewers praised clear, proactive communication and quick responses.
Local market expertise 38% (9)
Reviewers praised strong local market knowledge and smart pricing strategy.
Quality services 38% (9)
Reviewers noted a full-service experience that met or exceeded expectations.
Integrity & trust 25% (6)
Reviewers valued honesty, transparency, and ethical behavior throughout.
Smooth process 19% (5)
Reviewers described a stress-free, smooth transaction from listing to closing.
Sells quickly 13% (3)
Reviewers noted fast sales, often with multiple offers or quick closings.
Overall rating ★ 4.4
Total reviews 24

Sources: Google

Availability: Appleton, Marshfield, Stevens Point, Wausau, WI

Business Address: 3717 Schofield Ave, Weston, WI 54476

Website: http://www.sellingwausau.com/

Phone: (715) 241-7653

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Very well establishedMissing pricing and services info
3.8 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Landian is active nationwide.

Landian

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

3.8 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Landian is active nationwide.

Listing Fee $4,999 Landian charges a $4,999 flat fee no matter the final sale price. If the house doesn't sell, you owe nothing.

💡 Flat fee pricing models yield more potential savings as home prices go up. If your home is worth less than $333k, you’re paying more than an effective 1.5% rate and can likely find better value elsewhere.
Est. Cost $4,999 Your estimated cost will always match the advertised fee with a flat fee real estate broker, no matter the sale price. Est. Savings $9,003 We calculate your potential savings with Landian by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.

Landian is a nationwide discount real estate broker that’s based in Cheyenne, WY. It charges a very good flat $4,999 fee due at closing. Sellers with homes at or above $499,900 stand to get the best value. Landian may be missing some key services and support, including pricing assistance and a for sale sign. It’s been active for at least 2 years.

Pros

  • Its effective rate is competitive vs. other discount brands, yielding an average savings of $8,625 vs. standard commission rates.

Cons

  • Doesn’t provide key expected services, including pricing assistance and a for sale sign.

Not enough reviews for sentiment analysis.

Overall rating ★ 2.0
Total reviews 3

Sources: TrustPilot

Availability: Nationwide

Business Address: 525 Randall Ave #302, Cheyenne, WY 82001

Website: https://landian.co

Phone: (307) 222-2025

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Better savings for pricey homesSome services missing
3.5 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Statewide in WI Redfin Wisconsin is active statewide in Wisconsin.

Redfin Wisconsin

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

3.5 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Statewide in WI Redfin Wisconsin is active statewide in Wisconsin.

Listing Fee 2% Redfin Wisconsin charges 2% of the final sale price at closing. There's a $3,500 minimum fee. If the house doesn't sell, you owe nothing.

💡 The $3,500 minimum means that, if your home sells for less than $175k, you’re paying a higher effective rate than the advertised 2%.
Est. Cost $9,461 Your estimated cost reflects Redfin Wisconsin’s advertised % rate applied to the current U.S. median sale price ($473,055). When you personalize this page with your home’s expected sale price, this field changes to reflect your estimated cost at your price point. If the company has a minimum fee and your home price falls below the threshold, the estimated cost will remain fixed at the minimum. Est. Savings $4,541 We calculate your potential savings with Redfin Wisconsin by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.
Read Review

Redfin Wisconsin is a local discount real estate broker that’s based in Seattle, WA, but available statewide in Wisconsin. It advertises an average 2% of the final sale price at closing with a $3,500 minimum fee. Homes below $175,000 will pay more than the advertised 2% rate. Redfin Wisconsin reduces the listing fee to 1% if you buy and sell with them. If you’re only buying, you can get a 25% rebate on the buyer’s agent commission at closing. Its plan gets you all the expected services and support, including a dedicated agent, in-person representation, MLS syndication. We’re still working to verify how many years this company has been in business. Read the full Redfin review.

Pros

  • Its effective rate is somewhat competitive vs. other discount brands, yielding an average savings of $4,163 vs. standard commission rates.
  • Additional savings available if you buy and sell.
  • 25% rebate at closing for eligible home buyers.
  • Fee includes all expected services and support, including in-person support and pro photos.

Cons

  • Nothing significant.

Not enough reviews for sentiment analysis.

Overall rating N/A We couldn't find a public review profile for this company.
Total reviews N/A We couldn't find a public review profile for this company.

Availability: Statewide in Wisconsin

Business Address: 1099 Stewart St #600, Seattle, WA 98101

Website: https://www.redfin.com/

Phone: (877) 973-3346

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Decent ratesAdditional sell-and-buy savingsBuyer savings
3.5 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Select states Best Choice Flat Fee is active statewide in all states except Delaware, District of Columbia, Illinois, Michigan, Missouri, Montana, Pennsylvania, Puerto Rico, and Wyoming.

Best Choice Flat Fee

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

3.5 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Select states Best Choice Flat Fee is active statewide in all states except Delaware, District of Columbia, Illinois, Michigan, Missouri, Montana, Pennsylvania, Puerto Rico, and Wyoming.

Listing Fee $999 Best Choice Flat Fee charges a nonrefundable $999 upfront. You won't owe any additional fees at closing.

💡 Upfront fees aren’t always a deal breaker, but we recommend avoiding them when you can: you have to pay them out of pocket and lose the money if things don’t work out.
Est. Cost $999 Your estimated cost will always match the advertised fee with a flat fee real estate broker, no matter the sale price. Est. Savings $13,003 We calculate your potential savings with Best Choice Flat Fee by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.

Best Choice Flat Fee is a regional discount real estate brokerage that has agents operating in Wisconsin. It costs a nonrefundable $999 fee upfront. Upfront fees aren’t always a deal breaker, but companies with success-based fees (due at closing) are less risky. We were unable to verify services information for Best Choice Flat Fee. We’re still working to verify how many years this company has been in business.

Pros

  • Nothing significant.

Cons

  • No verified services info.
  • Charges a nonrefundable upfront fee of $999.

Not enough reviews for sentiment analysis.

Overall rating N/A We couldn't find a public review profile for this company.
Total reviews N/A We couldn't find a public review profile for this company.

Availability: Statewide in all states except Delaware, District of Columbia, Illinois, Michigan, Missouri, Montana, Pennsylvania, Puerto Rico, Wyoming

Business Address: Varies by state

Website: https://www.bestchoiceflatfee.com/flat-fee-mls/

Phone: (515) 770-2491

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⚠️ Upfront feesNo verified services info
3.4 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Select states DIY Realty is avaliable in Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Hawaii, Idaho, Indiana, Iowa, Kansas, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Utah, Vermont, Washington, and Wisconsin.

DIY Realty

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

3.4 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Select states DIY Realty is avaliable in Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Hawaii, Idaho, Indiana, Iowa, Kansas, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Utah, Vermont, Washington, and Wisconsin.

Listing Fee 1% + $299 DIY Realty charges a nonrefundable $299 upfront fee, plus an additional 1% of the final sale price due at closing. If the house doesn't sell, you don't owe the extra 1%.

💡 Upfront fees aren’t always a deal breaker, but we recommend avoiding them when you can: you have to pay them out of pocket and lose the money if things don’t work out.
Est. Cost $5,030 Your estimated cost reflects DIY Realty’s advertised % rate applied to the current U.S. median sale price ($473,055). When you personalize this page with your home’s expected sale price, this field changes to reflect your estimated cost at your price point Est. Savings $8,973 We calculate your potential savings with DIY Realty by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.

DIY Realty is a discount real estate broker that’s based in Lexington, KY. It’s available statewide in Wisconsin and other areas. It advertises a nonrefundable $299 upfront fee, plus an additional 1% of the final sale price due at closing. We recommend avoiding upfront fees when you can to minimize risk and out-of-pocket costs. DIY Realty may be missing some key services and support, including in-person representation and professional photography. It’s been active for at least 5 years.

Pros

  • Well established, with 5 years of verified activity.

Cons

  • Doesn’t provide key expected services, including in-person representation and professional photography.
  • Charges a nonrefundable upfront fee of $299.

Not enough reviews for sentiment analysis.

Overall rating N/A We couldn't find a public review profile for this company.
Total reviews N/A We couldn't find a public review profile for this company.

Availability: Statewide in all states except Alabama, District of Columbia, Florida, Georgia, Illinois, Kentucky, Nebraska, Puerto Rico, South Dakota, Tennessee, Texas, Virginia, West Virginia, Wyoming

Business Address: 1040 Monarch St, Suite 300, Lexington, KY 40513

Website: https://www.diyflatfee.com/

Phone: (888) 601-3771

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Well established⚠️ Upfront feesSome services missing
3.4 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Mostly nationwide DISCOUNT-REALTOR is widely avaliable across the US in most major cities.

DISCOUNT-REALTOR

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

3.4 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Mostly nationwide DISCOUNT-REALTOR is widely avaliable across the US in most major cities.

Listing Fee 1.18% DISCOUNT-REALTOR advertises a total commission fee of 4%, which includes both the listing and buyer's agent fees. We estimated a 1.18% listing fee by subtracting 2.82% from the total advertised commission.

💡 Because of recent lawsuits and legislation, requiring sellers to pay a set buyer's agent fee rate is technically illegal. Check with the company for their most up-to-date pricing details.
Est. Cost $5,582 Your estimated cost reflects only DISCOUNT-REALTOR’s cut of the total commission. We excluded the buyer’s agent fee to make it easier to compare with other brands that don’t charge total commission fees. We calculate an estimated listing fee % by subtracting the national buyer's commission average (2.82%) from the advertised total commission. Then we apply our estimated listing fee to the median U.S. sale price ($473,055) to calculate our default estimated cost. When you enter your home’s expected sale price, this field changes to reflect your estimated cost at your price point. Est. Savings $8,042 We calculate your potential savings with DISCOUNT-REALTOR by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.

DISCOUNT-REALTOR is a regional low commission real estate brokerage based in Plano, TX with agents operating in Wisconsin. It advertises a total commission fee of 4%, which includes both the listing and buyer's agent fees. Based on average buyer’s agent fee rates, that’s roughly a 1.18% effective listing fee. DISCOUNT-REALTOR may be missing some key services and support, including a dedicated agent and in-person representation. We’re still working to verify how many years this company has been in business.

Pros

  • Nothing significant.

Cons

  • Doesn’t provide key expected services, including a dedicated agent and in-person representation.

Not enough reviews for sentiment analysis.

Overall rating N/A We couldn't find a public review profile for this company.
Total reviews N/A We couldn't find a public review profile for this company.

Availability: Alabama: Birmingham, Daphne, Huntsville, +3 others; Alaska: Anchorage, Fairbanks, Juneau; Arizona: Flagstaff, Payson, Peoria, +3 others; Arkansas: Fayetteville, Hot Springs, Little Rock; California: Bakersfield, Fresno, Los Angeles, +15 others; Colorado: Boulder, Breckenridge, Colorado Springs, +5 others; Connecticut: Hartford, New Haven, Stamford; Delaware: Dover; District of Columbia: Washington DC; Florida: Cape Coral, Crestview, Deltona, +14 others; Georgia: Atlanta, Savannah, Warner Robins; Hawaii: Honolulu; Idaho: Boise City, Twin Falls; Illinois: Bloomington, Carbondale, Champaign, +3 others; Indiana: Fort Wayne, Indianapolis, Terre Haute; Iowa: Cedar Rapids, Davenport, Des Moines; Kansas: Topeka, Wichita; Kentucky: Bowling Green, Danville, Lexington, +1 others; Louisiana: Baton Rouge, Lafayette, New Orleans, +1 others; Maine: Portland; Maryland: Baltimore, Cumberland, Easton, +1 others; Massachusetts: Boston, Springfield, Worcester; Michigan: Ann Arbor, Grand Rapids, Traverse City; Minnesota: Duluth, Minneapolis, St. Cloud; Mississippi: Gulfport, Jackson; Missouri: Branson, Columbia, Kansas City, +2 others; Montana: Billings, Missoula; Nebraska: Lincoln, Omaha; Nevada: Carson City, Las Vegas, Pahrump, +1 others; New Hampshire: Concord; New Jersey: Atlantic City; New Mexico: Albuquerque, Las Cruces, Los Alamos, +2 others; New York: Albany, Buffalo, New York City, +1 others; North Carolina: Asheville, Boone, Charlotte, +4 others; North Dakota: Fargo; Ohio: Akron, Canton, Cincinnati, +5 others; Oklahoma: Lawton, Oklahoma City, Shawnee, +1 others; Oregon: Bend, Portland; Pennsylvania: Allentown, Gettysburg, Harrisburg, +4 others; Rhode Island: Providence; South Carolina: Charleston, Columbia, Greenville, +3 others; South Dakota: Rapid City, Sioux Falls; Tennessee: Chattanooga, Johnson City, Knoxville, +2 others; Texas: Amarillo, Austin, Beaumont, +9 others; Utah: Provo, Salt Lake City, St. George; Vermont: Burlington; Virginia: Charlottesville, Richmond, Virginia Beach, +1 others; Washington: Bremerton, Kennewick, Olympia, +5 others; West Virginia: Charleston; Wisconsin: Green Bay, Madison, Milwaukee, +2 others; Wyoming: Cheyenne, Cody, Jackson

Business Address: 1704 Westridge Drive, Plano, TX 75075

Website: https://www.discount-realtor.com/

Phone: (972) 402-8888

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Competitive ratesSome services missing

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Find top-rated low commission realtors near me in Wisconsin

Use Clever to find and compare top realtors in Wisconsin who will list your home for just 1.5%. It’s simple, secure, and free.

Rated Excellent with 3,880+ 5-star reviews on Trustpilot

How we research and rank discount real estate brokers

Data sources

Our Research Team identified and ranked 12 full-service, low commission real estate companies available in Wisconsin. We compiled and analyzed 6,117 publicly available data points tied to customer reviews, pricing models, services, and track record to assess each company, determine our rankings, and choose our top picks in Wisconsin. When you sell with a company you find on our site, we may earn a small commission, but this never influences our rankings or advice.

We sourced Wisconsin market data from two Clever proprietary datasets: the Clever Market Pulse and the Clever Market Heat Index. The Clever Market Pulse tracks current local market conditions — including home prices, days on market, inventory levels, and sale-to-list ratios — updated monthly at the national, state, metro, and zip code level. The Clever Market Heat Index is a composite scoring system that rates housing markets on a 0–100 scale based on supply, demand, and pricing dynamics, and classifies each market on a spectrum from strong buyer's market to strong seller's market.

Methodology

Our team used public business directories to identify 12 discount real estate services in Wisconsin. We then manually verified pricing and services details for every company, categorizing them as either full-service or limited-service.

We did our best to ensure that only brands and product offerings that meet our minimum full-service criteria — (1) provides full broker representation, (2) MLS listing and syndication — made it onto these pages. Limited-service brokers appear in our Flat-fee MLS Services Guides.

We fed pricing, services, customer ratings, and credibility data for each verified low commission real estate brokerage into our localized ranking methodology. We evaluated each company across four core areas, including:

  • Customer Experience (35%): We measured how customers feel about their experiences and outcomes with the company over time. This score is primarily powered by average customer ratings across reputable, third-party review platforms. We weighted our customer scores to account for sample size and recency.
  • Pricing & Fees (30%): We measured the company's fee structure and price point relative to other low commission realtors. We determined each company's effective listing commission rate, average cost, and average savings (when compared to the national average commission rate). We also checked for special discounts, such as sell-and-buy deals and buyer rebates.
  • Services & Support (20%): We measured the level of services and support that each discount real estate broker provides and compared that to what a traditional broker offers. We also checked for bonus services, such as virtual tours and social media marketing.
  • Track Record (15%): We measured how long a company has been active in the market by looking at recent reviews. We also determined how consistent their activity level is over time.

We combined these individual scores into a single Overall Rating, which determined our top picks and general company rankings in Wisconsin.

Do you own or operate a discount real estate brokerage in Wisconsin? Claim or add your business profile here.

About the author — Jamie Ayers

Jamie Ayers leads content product at Clever Real Estate and specializes in evaluating discount real estate brokerages and agent matching services. His research helps home sellers navigate commission savings options and make informed decisions when choosing a real estate professional.

Jamie has managed digital publications across multiple industries, including real estate technology, commercial development, and financial services, bringing a data-driven approach to real estate company reviews. His analysis and expert advice on real estate services have been featured in Forbes, Inc., Entrepreneur, and BiggerPockets.