If you’re looking to sell your house and save on realtor commission fees in Madison, Wisconsin, you may want to consider a low commission realtor. A good discount realtor provides the same general services and support as a conventional agent, but charges a fraction of the price.
We identified and ranked 10 discount real estate brokers active in Madison. These are the 5 best low commission brands in Madison right now, according to the data.
Our Team spends hundreds of hours each month researching discount real estate brokerages and agents across the country so you don’t have to. We look at a wide range of factors to calculate our rankings including:
Customer ratings: Does the company consistently deliver good outcomes and experiences for customers?
Pricing & fees: Are the rates and potential savings competitive with other options in the area?
Service scope: Do you get the same, more, or fewer services than listing with a conventional realtor?
We continually refresh existing data, add new companies to our library, and look for new ways to make our pages more useful. See our full methodology.
At a glance: Low-fee real estate companies we recommend in Madison, Wisconsin
Our take: Most home sellers should try an Agent Marketplace like Clever before reaching out to individual discount brokerages. Clever’s free platform lets you compare multiple agents from different brokerages — discount and conventional, like RE/MAX and Compass — and you pay a pre-negotiated 1.5% listing fee at closing, regardless of who you choose. That’s up to 50% of the agents’ typical rates.
Why this matters: Thanks to the wider selection of agents and pre-negotiated low rates, you can focus on hiring the best agent for the job without worrying about the price tag. It’s faster, easier, and safer than reaching out to individual discount brokers yourself. Plus it’s free with no obligation.
Top 5 low commission real estate companies in Madison, Wisconsin
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We used the Madison, Wisconsin average home value of $430,000 to estimate savings. Enter your home value for a personalized estimate.
Clever Real Estate is our Top Pick 🥇 for Madison home sellers looking for a great realtor and solid commission savings. Clever isn’t actually a discount real estate brokerage, but an agent marketplace that negotiates lower rates on your behalf. This gives you more choice and control over who you work with: Clever’s nationwide agent network includes 19,000+ realtors from top regional brokerages and major brands like Keller Williams, RE/MAX, and Compass. But you also get competitive built-in savings: Clever sellers pay their agent just a 1.5% listing fee at closing, on par with leading discount brands like Redfin. Clever’s agent matching platform is fast, easy to use, and free with no obligation. Clever is also currently the number-one rated real estate company on Trustpilot with 3,100+ 5-star reviews. Read full review
Pros
Competitive 1.5% listing fee
Very good 4.9 average customer rating based on 3,987 reviews
Strong recent performance, with 289 new reviews and a 5.0 average rating over the past 6 months
Solid track record, with at least 8 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn’t provide key expected services, including social media marketing
Overall Rating:
4.9
Customer Score
4.9
Pricing Score
4.7
Services Score
4.7
Availability: Available statewide in Wisconsin
Business Address: Clever Real Estate 6358 Delmar Blvd Suite 300 St. Louis, MO 63130
MHB Real Estate is a discount real estate broker based in Wisconsin, with agents available in Madison. It advertises a very competitive flat listing fee of $5,000. MHB Real Estate has very good 5.0 average customer rating based on 1,126 reviews. It has strong recent performance, with 41 new reviews and a 4.9 average rating over the past 6 months.
Pros
Competitive $5,000 listing fee
Very good 5.0 average customer rating based on 1,126 reviews
Strong recent performance, with 41 new reviews and a 4.9 average rating over the past 6 months
Solid track record, with at least 9 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $500,000
Cons
Doesn’t provide key expected services, including coordinates showings, social media marketing, and yard sign
Overall Rating:
4.6
Customer Score
5.0
Pricing Score
4.7
Services Score
4.1
Availability: Available statewide in Wisconsin
Business Address: 1818 Parmenter St Suite 200 Middleton WI 53562
Benefit Realty is a discount real estate broker based in Wisconsin, with agents available in Madison. It advertises a very competitive listing fee of 1%. Benefit Realty has very good 4.8 average customer rating based on 79 reviews. It has very strong track record, with at least 20 years of verified activity.
Pros
Very competitive estimated listing commission fee
Very good 4.8 average customer rating based on 79 reviews
Very strong track record, with at least 20 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Overall Rating:
4.4
Customer Score
3.8
Pricing Score
5.0
Services Score
4.6
Availability: Available in Abbotsford, Abrams, Ackerville, and 1957 more cities in Wisconsin.
Business Address: 7044 S Ballpark Dr suite 303, Franklin, WI 53132, United States
Madcity Homes is a locally owned and operated discount real estate broker based in Madison, Wisconsin. It advertises a very competitive listing fee of 1.5%. Madcity Homes has very good 4.9 average customer rating based on 86 reviews. It has strong recent performance, with 2 new reviews and a 5.0 average rating over the past 6 months.
Pros
Competitive estimated listing fee
Very good 4.9 average customer rating based on 86 reviews
Strong recent performance, with 2 new reviews and a 5.0 average rating over the past 6 months
Very strong track record, with at least 13 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn’t provide key expected services, including social media marketing
Overall Rating:
4.3
Customer Score
4.4
Pricing Score
4.2
Services Score
4.4
Availability: Available in Afton, Albany, Albion, and 277 more cities in Wisconsin.
Business Address: 610 Junction Road Suite 205 Madison WI 53717
Lake Country Flat Fee is a discount real estate broker based in Wisconsin, with agents available in Madison. It advertises a very competitive listing fee of $2,995 plus 1%. Lake Country Flat Fee has very good 4.9 average customer rating based on 248 reviews. It has strong recent performance, with 15 new reviews and a 4.6 average rating over the past 6 months.
Pros
Competitive estimated listing fee
Very good 4.9 average customer rating based on 248 reviews
Strong recent performance, with 15 new reviews and a 4.6 average rating over the past 6 months
Solid track record, with at least 9 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $950,000
Cons
Doesn’t provide key expected services, including social media marketing
Overall Rating:
4.3
Customer Score
4.6
Pricing Score
3.9
Services Score
4.4
Availability: Available in Bayside, Belgium, Bethesda, and 87 more cities in Wisconsin.
Business Address: 12 S. Main St., Oconomowoc, WI 53066
What to know about discount real estate agents in Madison, Wisconsin
Madison discount real estate brokers offer a similar range of services and support as conventional realtors for a lower price.
If you work with a conventional Madison realtor, you’ll typically pay a listing commission fee of about 3.3%
Discount realtors typically deliver savings by charging lower listing fees at closing. The average listing fee among discount brokerages in Madison is 1.8% as of April 2025.
That’s an average savings premium of $6,285 based on the median home sale price in Madison ($430,000), according to the latest available data (April 2025).
Consider a discount realtor if saving on real estate commission fees is a top priority, but you still want a real estate agent to guide and support you through the process.
Discount realtors sometimes handle more customers at once to offset their lower rates. Some sellers say this can lead to less hands-on, personalized service compared to a conventional realtor.
That being said, discount brokerage service models and customer experiences vary widely, which is why thoroughly interviewing and vetting any agent is so important.
Pros
Discount real estate agents save sellers in Madison, Wisconsin $6,285, on average.
You get expertise from a licensed agent who knows the Madison market.
Some discount real estate agents offer full service, so you can get everything you'd expect for less.
Cons
Some Madison discount real estate agents only provided limited service, and may charge extra fees for "add-ons" like professional photography.
Discount real estate brokers sometimes charge upfront fees, so you'll have to pay out-of-pocket before your house sells.
Stick with companies that offer in-person representation and "full service" (including an on-site comparative market analysis and professional photography). Avoid brands that only provide "remote" or "virtual" broker support.
We recommend brands with success-based fees (you only pay at closing) and transparent pricing models. Watch out for upfront, nonrefundable fees and high minimums — some companies don’t make these easy to spot.
Don't just rely on the advertised commission rate. Calculate your actual estimated commission fee based on your estimated home value. This is especially important for companies with flat fee models or high minimum fees to avoid paying more than advertised.
Customer ratings are generally more important than small differences in pricing models. Look for companies with high average ratings based on large numbers of reviews.
Be sure to interview the specific agent you'll be working with and evaluate them based on the same criteria you'd use to choose a conventional realtor.
Clever Real Estate gets you special discounted rates from top, conventional realtors representing major brokerages like RE/MAX, Century 21, and Compass. Take our simple quiz to get personalized agent recommendations and save up to 50% on listing fees.
You can try to negotiate a lower commission rate with a conventional realtor yourself, but this can be difficult to do (only about 22% of sellers who try to negotiate are successful). Negotiating is easier if you have a pricier home, are selling in a particularly hot market, or already have a buyer lined up.
If you're selling for sale by owner and just want a marketing boost, a Madison flat fee MLS service may be a better fit. Basic flat fee MLS plans get your listing on the local MLS for around $150. Premium plans include more services, like pro photography, but can cost well over $1,000.
The Madison housing market has cooled since this time last year, according to the latest data (February 2025)
Madison is currently in a seller’s market, with buyer demand outpacing the inventory. At the end of March, there were 354 active listings (-0.3%, year over year), with 237 new properties listed over the course of the month (5.8%, year over year).
The median home sale price in Madison last month was $430,000, down 1.4% from $435,917 last year.
Madison, Wisconsin homes are taking longer to sell and netting lower premiums compared to last year
Madison properties spend a median 45 days on market — that’s 2 days slower than last year
The average Madison home sells for 101% of its original list price, down 0.8% year over year.
Madison houses are experiencing more price drops compared to last year. 8.2% of properties dropped their price last month. That's a 2.3% increase compared to this time last year.
The average cost of selling a home in Madison, Wisconsin is $34,835, 6.2% lower than the nationwide average of $36,999.
The bulk of home seller costs is made up of realtor listing fees and closing costs:
Listing fee: Madison home sellers pay their agents an average listing fee of 3.3%, based on the median home sale price. That’s 227% more than the nationwide average discount listing fee of 1%.
Seller closing costs: Madison home sellers typically pay an additional $2,794 in closing costs, based on the median home sale price. That’s 37% more than the nationwide average of $1,769.
More low commission real estate companies in Madison, Wisconsin (5)
What it is: Low commission realtors charge lower listing fees than conventional realtors but provide the same general range of services and support.
Who this is for: Any home seller interested in saving money on realtor fees but still wants a skilled agent to help guide them through the process.
How to choose: The average low commission real estate company in Madison charges a 1.8% listing fee and has a 4.9 out of 5 customer rating, 79 verified reviews, and at least 8 years of verified activity. These can be useful baseline criteria to help guide your search.
Our Property Team is a discount real estate broker with agents available in Madison, Wisconsin. It advertises a very competitive hybrid listing fee with $3,504 due upfront and $495 paid at closing. Our Property Team has good 4.9 average customer rating based on 7 reviews. It has solid track record, with at least 5 years of verified activity.
Pros
Competitive estimated listing fee
Good 4.9 average customer rating based on 7 reviews
Solid track record, with at least 5 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Charges a $3,504 nonrefundable upfront fee
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Charges extra for yard sign, which is typically included
Flat Fee Group is a discount real estate broker with agents available in Madison, Wisconsin. It advertises a very competitive listing fee of 1% with a minimum fee of $2,000. Flat Fee Group has good average customer rating based on 0 reviews. It has advertised listing fee includes premium services, like marketing materials.
Pros
Very competitive 1% listing commission fee
Good average customer rating based on 0 reviews
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Overall Rating:
3.8
Customer Score
2.5
Pricing Score
5.0
Services Score
4.4
Availability: Available in Appleton, Beloit, Brookfield, and 44 more cities in Wisconsin.
Best Choice Flat Fee is a discount real estate broker with agents available in Madison, Wisconsin. It advertises a very competitive listing fee of 1%. Best Choice Flat Fee has good average customer rating based on 0 reviews. It has advertised listing fee includes premium services, like marketing materials.
Pros
Very competitive 1% listing commission fee
Good average customer rating based on 0 reviews
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Milwaukee Flat Fee Homes is a discount real estate broker based in Wisconsin, with agents available in Madison. It advertises a very competitive hybrid listing fee with $550 due upfront and $1,550 paid at closing. Milwaukee Flat Fee Homes has good average customer rating based on 0 reviews. It has advertised listing fee includes premium services, like marketing materials.
Pros
Competitive estimated listing fee
Good average customer rating based on 0 reviews
Advertised listing fee includes premium services, like marketing materials
Cons
Charges a $550 nonrefundable upfront fee
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Overall Rating:
3.7
Customer Score
2.5
Pricing Score
4.6
Services Score
4.4
Availability: Available statewide in Wisconsin
Business Address: 4230 N Oakland Ave, Shorewood, WI 53211
Redfin is a discount real estate brokerage with agents in Wisconsin, plus more than 803 other markets across 44 states. Redfin advertises a competitive 2% listing fee with a $3,500 minimum fee in Madison. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 2% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a customer rating across 0 reviews nationwide. It was founded in 2002 in Seattle, WA. Read full review
Pros
Competitive 2% listing fee
Good average customer rating based on 0 reviews
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Charges extra for yard sign, which is typically included
Overall Rating:
3.6
Customer Score
3.3
Pricing Score
3.4
Services Score
4.4
Availability: Available statewide in Wisconsin
Business Address: 11220 W Burleigh St Suite 100, Wauwatosa, WI 53222
Redfin is a discount real estate brokerage with agents in Wisconsin, plus more than 803 other markets across 44 states. Redfin advertises a competitive 2% listing fee with a $3,500 minimum fee in Madison. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 2% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a customer rating across 0 reviews nationwide. It was founded in 2002 in Seattle, WA. Read full review
Pros
Competitive 2% listing fee
Good average customer rating based on 0 reviews
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Charges extra for yard sign, which is typically included
Overall Rating:
3.6
Customer Score
3.3
Pricing Score
3.4
Services Score
4.4
Availability: Available statewide in Wisconsin
Business Address: 11220 W Burleigh St Suite 100, Wauwatosa, WI 53222
Redfin is a discount real estate brokerage with agents in Wisconsin, plus more than 803 other markets across 44 states. Redfin advertises a competitive 2% listing fee with a $3,500 minimum fee in Madison. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 2% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a customer rating across 0 reviews nationwide. It was founded in 2002 in Seattle, WA. Read full review
Pros
Competitive 2% listing fee
Good average customer rating based on 0 reviews
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Charges extra for yard sign, which is typically included
Overall Rating:
3.6
Customer Score
3.3
Pricing Score
3.4
Services Score
4.4
Availability: Available statewide in Wisconsin
Business Address: 11220 W Burleigh St Suite 100, Wauwatosa, WI 53222
Redfin is a discount real estate brokerage with agents in Wisconsin, plus more than 803 other markets across 44 states. Redfin advertises a competitive 2% listing fee with a $3,500 minimum fee in Madison. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 2% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a customer rating across 0 reviews nationwide. It was founded in 2002 in Seattle, WA. Read full review
Pros
Competitive 2% listing fee
Good average customer rating based on 0 reviews
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Charges extra for yard sign, which is typically included
Overall Rating:
3.6
Customer Score
3.3
Pricing Score
3.4
Services Score
4.4
Availability: Available statewide in Wisconsin
Business Address: 11220 W Burleigh St Suite 100, Wauwatosa, WI 53222
Redfin is a discount real estate brokerage with agents in Wisconsin, plus more than 803 other markets across 44 states. Redfin advertises a competitive 2% listing fee with a $3,500 minimum fee in Madison. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 2% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a customer rating across 0 reviews nationwide. It was founded in 2002 in Seattle, WA. Read full review
Pros
Competitive 2% listing fee
Good average customer rating based on 0 reviews
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Charges extra for yard sign, which is typically included
Overall Rating:
3.6
Customer Score
3.3
Pricing Score
3.4
Services Score
4.4
Availability: Available statewide in Wisconsin
Business Address: 11220 W Burleigh St Suite 100, Wauwatosa, WI 53222
Redfin is a discount real estate brokerage with agents in Wisconsin, plus more than 803 other markets across 44 states. Redfin advertises a competitive 2% listing fee with a $3,500 minimum fee in Madison. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 2% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a customer rating across 0 reviews nationwide. It was founded in 2002 in Seattle, WA. Read full review
Pros
Competitive 2% listing fee
Good average customer rating based on 0 reviews
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Charges extra for yard sign, which is typically included
Overall Rating:
3.6
Customer Score
3.3
Pricing Score
3.4
Services Score
4.4
Availability: Available statewide in Wisconsin
Business Address: 11220 W Burleigh St Suite 100, Wauwatosa, WI 53222
Redfin is a discount real estate brokerage with agents in Wisconsin, plus more than 803 other markets across 44 states. Redfin advertises a competitive 2% listing fee with a $3,500 minimum fee in Madison. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 2% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a customer rating across 0 reviews nationwide. It was founded in 2002 in Seattle, WA. Read full review
Pros
Competitive 2% listing fee
Good average customer rating based on 0 reviews
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Charges extra for yard sign, which is typically included
Overall Rating:
3.6
Customer Score
3.3
Pricing Score
3.4
Services Score
4.4
Availability: Available statewide in Wisconsin
Business Address: 11220 W Burleigh St Suite 100, Wauwatosa, WI 53222
Redfin is a discount real estate brokerage with agents in Wisconsin, plus more than 803 other markets across 44 states. Redfin advertises a competitive 2% listing fee with a $3,500 minimum fee in Madison. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 2% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a customer rating across 0 reviews nationwide. It was founded in 2002 in Seattle, WA. Read full review
Pros
Competitive 2% listing fee
Good average customer rating based on 0 reviews
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Charges extra for yard sign, which is typically included
Overall Rating:
3.6
Customer Score
3.3
Pricing Score
3.4
Services Score
4.4
Availability: Available statewide in Wisconsin
Business Address: 11220 W Burleigh St Suite 100, Wauwatosa, WI 53222
Redfin is a discount real estate brokerage with agents in Wisconsin, plus more than 803 other markets across 44 states. Redfin advertises a competitive 2% listing fee with a $3,500 minimum fee in Madison. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 2% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a customer rating across 0 reviews nationwide. It was founded in 2002 in Seattle, WA. Read full review
Pros
Competitive 2% listing fee
Good average customer rating based on 0 reviews
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Charges extra for yard sign, which is typically included
Overall Rating:
3.6
Customer Score
3.3
Pricing Score
3.4
Services Score
4.4
Availability: Available statewide in Wisconsin
Business Address: 11220 W Burleigh St Suite 100, Wauwatosa, WI 53222
How we research and rank discount real estate brokers
Data sources
Our research team identified and ranked 10 full-service, low commission real estate brokerages available in Madison. We compiled and analyzed hundreds of publicly available data points tied to customer reviews, pricing models, and services to assess each company, determine our rankings, and choose our top picks in Madison.
Methodology
Our team used public business directories to identify 10 discount real estate services nationwide. We then manually verified pricing and services details for every company, categorizing them as either “full-service” or “limited-service.”
We did our best to ensure that only brands and product offerings that meet our minimum full-service criteria made it onto these pages. Limited-service brokers appear in our Flat-fee MLS Services Guides.
We fed pricing, services, customer ratings, and credibility data for each verified low commission real estate brokerage into our localized ranking methodology. We evaluate each company across three core areas, including:
Customer Score measures how customers feel about their experiences and outcomes with the company over time. It’s primarily powered by average customer ratings across reputable, third-party review platforms. We weight our customer scores to account for sample size (e.g., 4.7 rating with 500 reviews is a stronger signal than a 4.9 rating with 5 reviews) and recency (e.g., reviews in the past few months matter more than reviews from 5 years ago).
Pricing Score measures the company’s fee structure and price point relative to other discount real estate brokerages. We score pricing models using a proprietary “cost index” we derive by averaging the fee at five price points, anchored around a local median home sale price. This lets us score non-apples-to-apples fee structures (e.g., flat fee vs. percentage-based) and ensures scores reflect local market conditions (e.g., flat fee models will offer better value in pricier markets).
Services Score measures the level of services and support you get for what you pay. If a company offers everything we’d expect from a full-service brokerage, they get a 4.0 (80%) services rating. A company will lose points in this category for each “expected service” we verify they don’t include with the base fee. A company will receive additional points for each “non-standard” service we can verify they do include with the base fee. If we confirm a company offers all expected and non-standard services with a base fee, they will get a 5.0 (100%) services rating.
We then combined these individual scores into a single Overall Score, which determined our top picks and general company rankings in Madison, Wisconsin. Customer Score is 50% of the overall score, because we think it’s the most important factor. Pricing Score and Services Score are each 25%.
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