5 Best Low Commission Realtors in Madison, Wisconsin (2025)

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By Jamie Ayers Updated January 23, 2025
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Edited by Chelsi Hewitt

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If you’re looking to sell your house and save on realtor commission fees in Madison, Wisconsin, you may want to consider a low commission realtor. A good discount realtor provides the same general services and support as a conventional agent, but charges a fraction of the price.

We identified and ranked 10 discount real estate brokers active in Madison. These are the 5 best low commission brands in Madison right now, according to the data.

⚡Find top discount brokers near you. Take this 1-minute quiz to compare local realtors who offer 1.5% listing fees through our platform.

At a glance: Low-fee real estate companies we recommend in Madison, Wisconsin

  • Best Overall

    Clever Real Estate

    Agent Marketplace
    4.9

    Listing fee: 1.5%

    ⚡ Compare Agents
  • Runner-up

    MHB Real Estate

    Discount Real Estate Broker
    4.5

    Listing fee: $5,000

    View details
  • Also Good

    Benefit Realty

    Discount Real Estate Broker
    4.4

    Listing fee: 1%

    View details
  • Also Good

    Madcity Homes

    Discount Real Estate Broker
    4.3

    Listing fee: 1.5%

    View details
  • Also Good

    Lake Country Flat Fee

    Discount Real Estate Broker
    4.3

    Listing fee: 1%

    View details

Our take: Most home sellers should try an Agent Marketplace like Clever before reaching out to individual discount brokerages. Clever’s free platform lets you compare multiple agents from different brokerages — discount and conventional, like RE/MAX and Compass — and you pay a pre-negotiated 1.5% listing fee at closing, regardless of who you choose. That’s up to 50% of the agents’ typical rates.

  • Why this matters: Thanks to the wider selection of agents and pre-negotiated low rates, you can focus on hiring the best agent for the job without worrying about the price tag. It’s faster, easier, and safer than reaching out to individual discount brokers yourself. Plus it’s free with no obligation.

Top 5 low commission real estate companies in Madison, Wisconsin

$
We used the Madison, Wisconsin average home value of $390,000 to estimate savings. Enter your home value for a personalized estimate.
  • Best Overall
    4.9
    Top-rated

    Clever Real Estate

    Claimed ✔
    Agent Marketplace

    Listing fee*
    1.5%
    Actual cost*
    $5,850
    Savings*
    $7,059

    ⚡ Compare Agents
    Summary
    Pros & Cons
    Full ratings
    Company Info

    Clever Real Estate is our Top Pick 🥇 for Madison home sellers looking for a great realtor and solid commission savings. Clever isn’t actually a discount real estate brokerage, but an agent marketplace that negotiates lower rates on your behalf. This gives you more choice and control over who you work with: Clever’s nationwide agent network includes 19,000+ realtors from top regional brokerages and major brands like Keller Williams, RE/MAX, and Compass. But you also get competitive built-in savings: Clever sellers pay their agent just a 1.5% listing fee at closing, on par with leading discount brands like Redfin. Clever’s agent matching platform is fast, easy to use, and free with no obligation. Clever is also currently the number-one rated real estate company on Trustpilot with 3,100+ 5-star reviews. Read full review

    Pros

    • Competitive 1.5% listing fee
    • Very good 4.9 average customer rating based on 3,868 reviews
    • Strong recent performance, with 299 new reviews and a 4.9 average rating over the past 6 months
    • Solid track record, with at least 8 years of verified activity
    • Advertised listing fee includes premium services, like marketing materials

    Cons

    • Doesn’t provide key expected services, including social media marketing

    Overall Rating:
    4.9

    • Customer Score
      4.9
    • Pricing Score
      4.7
    • Services Score
      4.7

    Availability: Available statewide in Wisconsin

    Business Address: Clever Real Estate 6358 Delmar Blvd Suite 300 St. Louis, MO 63130

    Website: listwithclever.com

    Phone: (833) 225-3837

    Is this your business? Claim your profile here.

  • Runner-up
    4.5
    Top-rated

    MHB Real Estate

    Discount Real Estate Broker

    Listing fee*
    $5,000
    Actual cost*
    $5,000
    Savings*
    $7,909

    Summary
    Pros & Cons
    Full ratings
    Company Info

    MHB Real Estate is a discount real estate broker based in Wisconsin, with agents available in Madison. It advertises a very competitive flat listing fee of $5,000. MHB Real Estate has very good 5.0 average customer rating based on 1,115 reviews. It has strong recent performance, with 59 new reviews and a 4.9 average rating over the past 6 months.

    Pros

    • Competitive $5,000 listing fee
    • Very good 5.0 average customer rating based on 1,115 reviews
    • Strong recent performance, with 59 new reviews and a 4.9 average rating over the past 6 months
    • Solid track record, with at least 9 years of verified activity
    • Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $500,000

    Cons

    • Doesn’t provide key expected services, including coordinates showings, social media marketing, and yard sign

    Overall Rating:
    4.5

    • Customer Score
      5.0
    • Pricing Score
      4.4
    • Services Score
      4.1

    Availability: Available statewide in Wisconsin

    Business Address: 1818 Parmenter St Suite 200 Middleton WI 53562

    Website: mhbrealestate.com

    Phone: (608) 709-9886

    Is this your business? Claim your profile here.

  • Also Good
    4.4
    Recommended

    Benefit Realty

    Discount Real Estate Broker

    Listing fee*
    1%
    Actual cost*
    $3,900
    Savings*
    $9,009

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Benefit Realty is a discount real estate broker based in Wisconsin, with agents available in Madison. It advertises a very competitive listing fee of 1% . Benefit Realty has very good 4.8 average customer rating based on 79 reviews. It has strong recent performance, with 1 new reviews and a 5.0 average rating over the past 6 months.

    Pros

    • Very competitive estimated listing commission fee
    • Very good 4.8 average customer rating based on 79 reviews
    • Strong recent performance, with 1 new reviews and a 5.0 average rating over the past 6 months
    • Very strong track record, with at least 20 years of verified activity
    • Advertised listing fee includes premium services, like marketing materials

    Cons

    Overall Rating:
    4.4

    • Customer Score
      3.9
    • Pricing Score
      5.0
    • Services Score
      4.6

    Availability: Available in Abbotsford, Abrams, Adams, and 762 more cities in Wisconsin.

    Business Address: 7044 S Ballpark Dr suite 303, Franklin, WI 53132, United States

    Website: benefit-realty.com

    Phone: (414) 228-0499

    Is this your business? Claim your profile here.

  • Also Good
    4.3
    Recommended

    Madcity Homes

    Discount Real Estate Broker

    Listing fee*
    1.5%
    Actual cost*
    $5,850
    Savings*
    $7,059

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Madcity Homes is a locally owned and operated discount real estate broker based in Madison, Wisconsin. It advertises a very competitive listing fee of 1.5% . Madcity Homes has very good 4.9 average customer rating based on 86 reviews. It has strong recent performance, with 3 new reviews and a 5.0 average rating over the past 6 months.

    Pros

    • Competitive estimated listing fee
    • Very good 4.9 average customer rating based on 86 reviews
    • Strong recent performance, with 3 new reviews and a 5.0 average rating over the past 6 months
    • Very strong track record, with at least 13 years of verified activity
    • Advertised listing fee includes premium services, like marketing materials

    Cons

    • Doesn’t provide key expected services, including social media marketing

    Overall Rating:
    4.3

    • Customer Score
      4.4
    • Pricing Score
      4.0
    • Services Score
      4.4

    Availability: Available in Albany, Arena, Arlington, and 119 more cities in Wisconsin.

    Business Address: 610 Junction Road Suite 205 Madison WI 53717

    Website: madcityhomes.com

    Phone: (608) 438-3150

    Is this your business? Claim your profile here.

  • Also Good
    4.3
    Recommended

    Lake Country Flat Fee

    Discount Real Estate Broker

    Listing fee*
    1%
    Actual cost*
    $2,995
    Savings*
    $9,914

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Lake Country Flat Fee is a discount real estate broker based in Wisconsin, with agents available in Madison. It advertises a competitive listing fee of $2,995 plus 1%. Lake Country Flat Fee has very good 4.9 average customer rating based on 248 reviews. It has strong recent performance, with 22 new reviews and a 4.7 average rating over the past 6 months.

    Pros

    • Competitive estimated listing fee
    • Very good 4.9 average customer rating based on 248 reviews
    • Strong recent performance, with 22 new reviews and a 4.7 average rating over the past 6 months
    • Solid track record, with at least 9 years of verified activity
    • Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $900,000

    Cons

    • Doesn’t provide key expected services, including social media marketing

    Overall Rating:
    4.3

    • Customer Score
      4.7
    • Pricing Score
      3.6
    • Services Score
      4.4

    Availability: Available in Bayside, Belgium, Big Bend, and 53 more cities in Wisconsin.

    Business Address: 12 S. Main St., Oconomowoc, WI 53066

    Website: lakecountryflatfee.com

    Phone: (262) 567-5700

    Is this your business? Claim your profile here.

What to know about discount real estate agents in Madison, Wisconsin

  • Madison discount real estate brokers offer a similar range of services and support as conventional realtors for a lower price.
  • If you work with a conventional Madison realtor, you’ll typically pay a listing commission fee of about 3.3%
  • Discount realtors typically deliver savings by charging lower listing fees at closing. The average listing fee among discount brokerages in Madison is 1.2% as of January 2025.
  • That’s an average savings premium of $8,410 based on the median home sale price in Madison ($390,000), according to the latest available data (January 2025).

Pros

  • Discount real estate agents save sellers in Madison, Wisconsin $8,410, on average.
  • You get expertise from a licensed agent who knows the Madison market.
  • Some discount real estate agents offer full service, so you can get everything you'd expect for less.

Cons

  • Some Madison discount real estate agents only provided limited service, and may charge extra fees for "add-ons" like professional photography.
  • Discount real estate brokers sometimes charge upfront fees, so you'll have to pay out-of-pocket before your house sells.

  • Stick with companies that offer in-person representation and "full service" (including an on-site comparative market analysis and professional photography). Avoid brands that only provide "remote" or "virtual" broker support.
  • We recommend brands with success-based fees (you only pay at closing) and transparent pricing models. Watch out for upfront, nonrefundable fees and high minimums — some companies don’t make these easy to spot.
  • Don't just rely on the advertised commission rate. Calculate your actual estimated commission fee based on your estimated home value. This is especially important for companies with flat fee models or high minimum fees to avoid paying more than advertised.
  • Customer ratings are generally more important than small differences in pricing models. Look for companies with high average ratings based on large numbers of reviews.
  • Be sure to interview the specific agent you'll be working with and evaluate them based on the same criteria you'd use to choose a conventional realtor.

  • Clever Real Estate gets you special discounted rates from top, conventional realtors representing major brokerages like RE/MAX, Century 21, and Compass. Take our simple quiz to get personalized agent recommendations and save up to 50% on listing fees.
  • You can try to negotiate a lower commission rate with a conventional realtor yourself, but this can be difficult to do (only about 22% of sellers who try to negotiate are successful). Negotiating is easier if you have a pricier home, are selling in a particularly hot market, or already have a buyer lined up.
  • If you're selling for sale by owner and just want a marketing boost, a Madison flat fee MLS service may be a better fit. Basic flat fee MLS plans get your listing on the local MLS for around $150. Premium plans include more services, like pro photography, but can cost well over $1,000.
  • If you want to sell your house fast or are listing a home in poor condition, consider a Madison cash home buyer company. Cash home buyers will purchase almost any home in any condition. You typically don't have to pay realtor commissions and many will actually cover your closing costs. And because they pay cash, they can usually close in a matter of days.

The Madison housing market has cooled since this time last year, according to the latest data (December 2024)

  • Madison is currently in a seller’s market, with buyer demand outpacing the inventory. At the end of December, there were 243 active listings (-7.6%, year over year), with 75 new properties listed over the course of the month (-19%, year over year).
  • The median home sale price in Madison last month was $390,000, up 3.6% from $375,839 last year.
Madison, Wisconsin homes are taking longer to sell and netting lower premiums compared to last year
  • Madison properties spend a median 59 days on market — that’s 14 days slower than last year
  • The average Madison home sells for 99% of its original list price, down 0.8% year over year.
  • Madison houses are experiencing more price drops compared to last year. 13% of properties dropped their price last month. That's a 6.7% increase compared to this time last year.
The average cost of selling a home in Madison, Wisconsin is $34,825, 6.3% lower than the nationwide average of $37,014.
  • The bulk of home seller costs is made up of realtor listing fees and closing costs:
  • Listing fee: Madison home sellers pay their agents an average listing fee of 3.3%, based on the median home sale price. That’s 231% more than the nationwide average discount listing fee of 1%.
  • Seller closing costs: Madison home sellers typically pay an additional $2,792 in closing costs, based on the median home sale price. That’s 37% more than the nationwide average of $1,763.
💰 Good news: The typical listing fee when you sell a house with a discount realtor in Madison, Wisconsin is 1.2%, or $4,499 — a savings premium of about 65%, or $8,410 at the closing table. Try our free agent matching tool to find top local realtors and save up to 50% off their typical rate.

More low commission real estate companies in Madison, Wisconsin (5)

What it is: Low commission realtors charge lower listing fees than conventional realtors but provide the same general range of services and support.

Who this is for: Any home seller interested in saving money on realtor fees but still wants a skilled agent to help guide them through the process.

How to choose: The average low commission real estate company in Madison charges a 1.2% listing fee and has a 4.9 out of 5 customer rating, 167 verified reviews, and at least 9 years of verified activity. These can be useful baseline criteria to help guide your search.

  • 3.9
    Worth considering

    Our Property Team

    Discount Real Estate Broker

    Listing fee*
    $3,999
    Actual cost*
    $3,999
    Savings*
    $8,910

    View details
    Summary
    Pros & Cons
    Full ratings
    Company Info

    Our Property Team is a discount real estate broker with agents available in Madison, Wisconsin. It advertises a very competitive hybrid listing fee with $3,504 due upfront and $495 paid at closing. Our Property Team has good 4.9 average customer rating based on 7 reviews. It has solid track record, with at least 5 years of verified activity.

    Pros

    • Competitive estimated listing fee
    • Good 4.9 average customer rating based on 7 reviews
    • Solid track record, with at least 5 years of verified activity
    • Advertised listing fee includes premium services, like marketing materials

    Cons

    • Charges a $3,504 nonrefundable upfront fee
    • No new verified customer reviews in past 6 months
    • Doesn’t provide key expected services, including social media marketing
    • Charges extra for yard sign, which is typically included

    Overall Rating:
    3.9

    • Customer Score
      3.3
    • Pricing Score
      4.3
    • Services Score
      4.4

    Availability: Available statewide in Wisconsin

    Website: ourpropertyteam.com

    Phone: (800) 000-0000

    Is this your business? Claim your profile here.

  • 3.8
    Worth considering

    Best Choice Flat Fee

    Discount Real Estate Broker

    Listing fee*
    1%
    Actual cost*
    $3,900
    Savings*
    $9,009

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Best Choice Flat Fee is a discount real estate broker with agents available in Madison, Wisconsin. It advertises a very competitive listing fee of 1%. Best Choice Flat Fee has good average customer rating based on 0 reviews. It has advertised listing fee includes premium services, like marketing materials.

    Pros

    • Very competitive 1% listing commission fee
    • Good average customer rating based on 0 reviews
    • Advertised listing fee includes premium services, like marketing materials

    Cons

    • No new verified customer reviews in past 6 months
    • Doesn’t provide key expected services, including social media marketing

    Overall Rating:
    3.8

    • Customer Score
      2.5
    • Pricing Score
      5.0
    • Services Score
      4.4

    Availability: Available statewide in Wisconsin

    Business Address: Varies by state

    Website: bestchoiceflatfee.com

    Phone: (515) 770-2491

    Is this your business? Claim your profile here.

  • 3.8
    Worth considering

    Flat Fee Group

    Discount Real Estate Broker

    Listing fee*
    1%
    Actual cost*
    $3,900
    Savings*
    $9,009

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Flat Fee Group is a discount real estate broker with agents available in Madison, Wisconsin. It advertises a very competitive listing fee of 1% with a minimum fee of $2,000. Flat Fee Group has good average customer rating based on 0 reviews. It has advertised listing fee includes premium services, like marketing materials.

    Pros

    • Very competitive 1% listing commission fee
    • Good average customer rating based on 0 reviews
    • Advertised listing fee includes premium services, like marketing materials

    Cons

    • No new verified customer reviews in past 6 months
    • Doesn’t provide key expected services, including social media marketing

    Overall Rating:
    3.8

    • Customer Score
      2.5
    • Pricing Score
      5.0
    • Services Score
      4.4

    Availability: Available in Appleton, Beloit, Brookfield, and 44 more cities in Wisconsin.

    Business Address: Varies by state

    Website: flatfeegroup.com

    Is this your business? Claim your profile here.

  • 3.7
    Worth considering

    Milwaukee Flat Fee Homes

    Discount Real Estate Broker

    Listing fee*
    $2,100
    Actual cost*
    $2,100
    Savings*
    $10,809

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Milwaukee Flat Fee Homes is a discount real estate broker based in Wisconsin, with agents available in Madison. It advertises a very competitive hybrid listing fee with $550 due upfront and $1,550 paid at closing. Milwaukee Flat Fee Homes has good average customer rating based on 0 reviews. It has advertised listing fee includes premium services, like marketing materials.

    Pros

    • Competitive estimated listing fee
    • Good average customer rating based on 0 reviews
    • Advertised listing fee includes premium services, like marketing materials

    Cons

    • Charges a $550 nonrefundable upfront fee
    • No new verified customer reviews in past 6 months
    • Doesn’t provide key expected services, including social media marketing

    Overall Rating:
    3.7

    • Customer Score
      2.5
    • Pricing Score
      4.6
    • Services Score
      4.4

    Availability: Available statewide in Wisconsin

    Business Address: 4230 N Oakland Ave, Shorewood, WI 53211

    Website: milwaukeeflatfeehomes.com

    Phone: (414) 482-5050

    Is this your business? Claim your profile here.

  • 3.5
    Worth considering

    Redfin Madison

    Discount Real Estate Broker

    Listing fee*
    1.5%
    Actual cost*
    $5,850
    Savings*
    $7,059

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Redfin is a discount real estate brokerage with agents in Wisconsin, plus more than 803 other markets across 44 states. Redfin advertises a competitive 1.5% listing fee with a $3,500 minimum fee in Madison. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 1.5% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a customer rating across 0 reviews nationwide. It was founded in 2002 in Seattle, WA. Read full review

    Pros

    • Competitive 1.5% listing fee
    • Good average customer rating based on 0 reviews
    • Advertised listing fee includes premium services, like marketing materials

    Cons

    • No new verified customer reviews in past 6 months
    • Doesn’t provide key expected services, including social media marketing
    • Charges extra for yard sign, which is typically included

    Overall Rating:
    3.5

    • Customer Score
      2.5
    • Pricing Score
      4.0
    • Services Score
      4.4

    Availability: Available statewide in Wisconsin

    Website: redfin.com

    Is this your business? Claim your profile here.

⚡️ Find top-rated low commission realtors in Madison, Wisconsin

Use Clever to find and compare top realtors in Madison, Wisconsin who will list your home for just 1.5%. It’s simple, secure, and free.
Rated Excellent with 3,100+ 5-star reviews on

See discount real estate brokers in other Wisconsin cities

How we research and rank discount real estate brokers

Data sources

Our research team identified and ranked 10 full-service, low commission real estate brokerages available in Madison. We compiled and analyzed hundreds of publicly available data points tied to customer reviews, pricing models, and services to assess each company, determine our rankings, and choose our top picks in Madison.

Methodology

Our team used public business directories to identify 10 discount real estate services nationwide. We then manually verified pricing and services details for every company, categorizing them as either “full-service” or “limited-service.” 

We did our best to ensure that only brands and product offerings that meet our minimum full-service criteria made it onto these pages. Limited-service brokers appear in our Flat-fee MLS Services Guides.

We fed pricing, services, customer ratings, and credibility data for each verified low commission real estate brokerage into our localized ranking methodology. We evaluate each company across three core areas, including:

  • Customer Score measures how customers feel about their experiences and outcomes with the company over time. It’s primarily powered by average customer ratings across reputable, third-party review platforms. We weight our customer scores to account for sample size (e.g., 4.7 rating with 500 reviews is a stronger signal than a 4.9 rating with 5 reviews) and recency (e.g., reviews in the past few months matter more than reviews from 5 years ago). 
  • Pricing Score measures the company’s fee structure and price point relative to other discount real estate brokerages. We score pricing models using a proprietary “cost index” we derive by averaging the fee at five price points, anchored around a local median home sale price. This lets us score non-apples-to-apples fee structures (e.g., flat fee vs. percentage-based) and ensures scores reflect local market conditions (e.g., flat fee models will offer better value in pricier markets).
  • Services Score measures the level of services and support you get for what you pay. If a company offers everything we’d expect from a full-service brokerage, they get a 4.0 (80%) services rating. A company will lose points in this category for each “expected service” we verify they don’t include with the base fee. A company will receive additional points for each “non-standard” service we can verify they do include with the base fee. If we confirm a company offers all expected and non-standard services with a base fee, they will get a 5.0 (100%) services rating.

We then combined these individual scores into a single Overall Score, which determined our top picks and general company rankings in Madison, Wisconsin. Customer Score is 50% of the overall score, because we think it’s the most important factor. Pricing Score and Services Score are each 25%.

🏢 Do you own or operate a low commission real estate brokerage in Wisconsin? Claim or add your business profile here.

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