If you’re looking to sell your house and save on realtor commission fees in Appleton, Wisconsin, you may want to consider a discount real estate brokerage. A good discount realtor provides the same general services and support as a conventional agent, but charges a fraction of the price.
We identified and ranked 11 discount real estate brokers active in Appleton. These are the 5 best low commission brands in Appleton right now, according to the data.
Our Team spends hundreds of hours each month researching discount real estate brokerages and agents across the country so you don’t have to. We look at a wide range of factors to calculate our rankings including:
Customer ratings: Does the company consistently deliver good outcomes and experiences for customers?
Pricing & fees: Are the rates and potential savings competitive with other options in the area?
Service scope: Do you get the same, more, or fewer services than listing with a conventional realtor?
We continually refresh existing data, add new companies to our library, and look for new ways to make our pages more useful. See our full methodology.
At a glance: Low-fee real estate companies we recommend in Appleton, Wisconsin
Our take: Most home sellers should try an Agent Marketplace like Clever before reaching out to individual discount brokerages. Clever’s free platform lets you compare multiple agents from different brokerages — discount and conventional, like RE/MAX and Compass — and you pay a pre-negotiated 1.5% listing fee at closing, regardless of who you choose. That’s up to 50% of the agents’ typical rates.
Why this matters: Thanks to the wider selection of agents and pre-negotiated low rates, you can focus on hiring the best agent for the job without worrying about the price tag. It’s faster, easier, and safer than reaching out to individual discount brokers yourself. Plus it’s free with no obligation.
Top 5 low commission real estate companies in Appleton, Wisconsin
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We used the Appleton, Wisconsin average home value of $275,000 to estimate savings. Enter your home value for a personalized estimate.
Clever Real Estate is our Top Pick 🥇 for Appleton home sellers looking for a great realtor and solid commission savings. Clever isn’t actually a discount real estate brokerage, but an agent marketplace that negotiates lower rates on your behalf. This gives you more choice and control over who you work with: Clever’s nationwide agent network includes 19,000+ realtors from top regional brokerages and major brands like Keller Williams, RE/MAX, and Compass. But you also get competitive built-in savings: Clever sellers pay their agent just a 1.5% listing fee at closing, on par with leading discount brands like Redfin. Clever’s agent matching platform is fast, easy to use, and free with no obligation. Clever is also currently the number-one rated real estate company on Trustpilot with 3,100+ 5-star reviews. Read more
Pros
Competitive 1.5% listing fee
Very good 4.9 average customer rating based on 3,703 reviews
Strong recent performance, with 433 new reviews and a 4.9 average rating over the past 6 months
Solid track record, with at least 7 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn’t provide key expected services, including social media marketing
Overall Rating:
4.9
Customer Score
4.9
Pricing Score
4.7
Services Score
4.7
Availability: Available statewide in Wisconsin
Business Address: Clever Real Estate 6358 Delmar Blvd Suite 300 St. Louis, MO 63130
Benefit Realty is a discount real estate broker based in Wisconsin, with agents available in Appleton. It advertises a very competitive listing fee of 1.0%. Benefit Realty has good 4.8 average customer rating based on 72 reviews. It has strong recent performance, with 2 new reviews and a 5.0 average rating over the past 6 months.
Pros
Competitive estimated listing fee
Good 4.8 average customer rating based on 72 reviews
Strong recent performance, with 2 new reviews and a 5.0 average rating over the past 6 months
Very strong track record, with at least 19 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Overall Rating:
3.8
Customer Score
2.7
Pricing Score
5.0
Services Score
4.2
Availability: Available in Abbotsford, Abrams, Adams, and 762 more cities in Wisconsin.
Business Address: 7044 S Ballpark Dr suite 303, Franklin, WI 53132, United States
MHB Real Estate is a discount real estate broker based in Wisconsin, with agents available in Appleton. It advertises a competitive flat listing fee of $5,000. MHB Real Estate has very good 5.0 average customer rating based on 1,089 reviews. It has strong recent performance, with 73 new reviews and a 4.9 average rating over the past 6 months.
Pros
Competitive $5,000 listing fee
Very good 5.0 average customer rating based on 1,089 reviews
Strong recent performance, with 73 new reviews and a 4.9 average rating over the past 6 months
Solid track record, with at least 8 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $500,000
Cons
Doesn’t provide key expected services, including coordinates showings, social media marketing, and yard sign
Overall Rating:
3.7
Customer Score
5.0
Pricing Score
2.6
Services Score
3.2
Availability: Available statewide in Wisconsin
Business Address: 1818 Parmenter St Suite 200 Middleton WI 53562
Redfin is a discount real estate brokerage with agents in Wisconsin, plus more than 803 other markets across 44 states. Redfin advertises a competitive 1.5% listing fee with a $3,500 minimum fee in Appleton. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 1.5% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a 4.9 customer rating across 41,885 reviews nationwide. The Appleton office has 12 years of verified activity. Read more
Pros
Competitive 1.5% listing fee
Very good 4.9 average customer rating based on 41,885 reviews
Very strong track record, with at least 12 years of verified activity
Cons
Doesn’t provide key expected services, including social media marketing
Changes extra for yard sign, which is typically included
Overall Rating:
3.7
Customer Score
4.3
Pricing Score
2.8
Services Score
3.7
Availability: Available statewide in Wisconsin
Business Address: 1099 Stewart St #600, Seattle, WA 98101
Assist-2-Sell is a discount real estate brokerage in Appleton. Assist-2-Sell is a relatively large franchise, but all offices are independently owned and operated by local brokers. It advertises a very competitive listing fee of 1.0%. Agents should provide full service and support, but be sure to confirm the specifics if you decide to set up an interview. Assist-2-Sell has a 4.5 average customer rating based on 15 total reviews, with verified activity dating back to 2018.
Pros
Competitive estimated listing fee
Solid track record, with at least 7 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Overall Rating:
3.5
Customer Score
1.8
Pricing Score
5.0
Services Score
4.1
Availability: Available statewide in Wisconsin
Business Address: S73W16485 W Janesville Rd, Muskego, WI 53150
What to know about discount real estate agents in Appleton, Wisconsin
Appleton discount real estate brokers offer a similar range of services and support as conventional realtors for a lower price.
If you work with a conventional Appleton realtor, you’ll typically pay a listing commission fee of about 3.3%
Discount realtors typically deliver savings by charging lower listing fees at closing. The average listing fee among discount brokerages in Appleton is 1.0% as of November 2024.
That’s an average savings premium of $6,352 based on the median home sale price in Appleton ($275,000), according to the latest available data (November 2024).
Consider a discount realtor if saving on real estate commission fees is a top priority, but you still want a real estate agent to guide and support you through the process.
Discount realtors sometimes handle more customers at once to offset their lower rates. Some sellers say this can lead to less hands-on, personalized service compared to a conventional realtor.
That being said, discount brokerage service models and customer experiences vary widely, which is why thoroughly interviewing and vetting any agent is so important.
Pros
Discount real estate agents save sellers in Appleton, Wisconsin $6,352, on average.
You get expertise from a licensed agent who knows the Appleton market.
Some discount real estate agents offer full service, so you can get everything you'd expect for less.
Cons
Some Appleton discount real estate agents only provided limited service, and may charge extra fees for "add-ons" like professional photography.
Discount real estate brokers sometimes charge upfront fees, so you'll have to pay out-of-pocket before your house sells.
Stick with companies that offer in-person representation and "full service" (including an on-site comparative market analysis and professional photography). Avoid brands that only provide "remote" or "virtual" broker support.
We recommend brands with success-based fees (you only pay at closing) and transparent pricing models. Watch out for upfront, nonrefundable fees and high minimums — some companies don’t make these easy to spot.
Don't just rely on the advertised commission rate. Calculate your actual estimated commission fee based on your estimated home value. This is especially important for companies with flat fee models or high minimum fees to avoid paying more than advertised.
Customer ratings are generally more important than small differences in pricing models. Look for companies with high average ratings based on large numbers of reviews.
Be sure to interview the specific agent you'll be working with and evaluate them based on the same criteria you'd use to choose a conventional realtor.
Clever Real Estate gets you special discounted rates from top, conventional realtors representing major brokerages like RE/MAX, Century 21, and Compass. Take our simple quiz to get personalized agent recommendations and save up to 50% on listing fees.
You can try to negotiate a lower commission rate with a conventional realtor yourself, but this can be difficult to do (only about 22% of sellers who try to negotiate are successful). Negotiating is easier if you have a pricier home, are selling in a particularly hot market, or already have a buyer lined up.
If you're selling for sale by owner and just want a marketing boost, a Appleton flat fee MLS service may be a better fit. Basic flat fee MLS plans get your listing on the local MLS for around $150. Premium plans include more services, like pro photography, but can cost well over $1,000.
The Appleton housing market has picked up since this time last year, according to the latest data (September 2024)
Appleton is currently in a seller’s market, with buyer demand outpacing the inventory. At the end of October, there were 167 active listings (-6.2%, year over year), with 82 new properties listed over the course of the month (-1.2%, year over year).
The median home sale price in Appleton last month was $275,000, up 1.9% from $269,907 last year.
Appleton, Wisconsin homes are taking less time to sell and netting lower premiums compared to last year
Appleton properties spend a median 44 days on market — that’s 4 days faster than last year
The average Appleton home sells for 101% of its original list price, down 1.2% year over year.
Appleton houses are experiencing more price drops compared to last year. 22% of properties dropped their price last month. That's a 9.2% increase compared to this time last year.
The average cost of selling a home in Appleton, Wisconsin is $35,039, 6.2% lower than the nationwide average of $37,202.
The bulk of home seller costs is made up of realtor listing fees and closing costs:
Listing fee: Appleton home sellers pay their agents an average listing fee of 3.3%, based on the median home sale price. That’s 226% more than the nationwide average discount listing fee of 1.0%.
Seller closing costs: Appleton home sellers typically pay an additional $2,812 in closing costs, based on the median home sale price. That’s 37% more than the nationwide average of $1,771.
All low commission real estate companies in Appleton, Wisconsin (11)
What it is: Low commission realtors charge lower listing fees than conventional realtors but provide the same general range of services and support.
Who this is for: Any home seller interested in saving money on realtor fees but still wants a skilled agent to help guide them through the process.
How to choose: The average low commission real estate company in Appleton charges a 1.0% listing fee and has a 4.9 out of 5 customer rating, 72 verified reviews, and at least 7 years of verified activity. These can be useful baseline criteria to help guide your search.
Clever Real Estate is our Top Pick 🥇 for Appleton home sellers looking for a great realtor and solid commission savings. Clever isn’t actually a discount real estate brokerage, but an agent marketplace that negotiates lower rates on your behalf. This gives you more choice and control over who you work with: Clever’s nationwide agent network includes 19,000+ realtors from top regional brokerages and major brands like Keller Williams, RE/MAX, and Compass. But you also get competitive built-in savings: Clever sellers pay their agent just a 1.5% listing fee at closing, on par with leading discount brands like Redfin. Clever’s agent matching platform is fast, easy to use, and free with no obligation. Clever is also currently the number-one rated real estate company on Trustpilot with 3,100+ 5-star reviews. Read more
Pros
Competitive 1.5% listing fee
Very good 4.9 average customer rating based on 3,703 reviews
Strong recent performance, with 433 new reviews and a 4.9 average rating over the past 6 months
Solid track record, with at least 7 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn’t provide key expected services, including social media marketing
Overall Rating:
4.9
Customer Score
4.9
Pricing Score
4.7
Services Score
4.7
Availability: Available statewide in Wisconsin
Business Address: Clever Real Estate 6358 Delmar Blvd Suite 300 St. Louis, MO 63130
Benefit Realty is a discount real estate broker based in Wisconsin, with agents available in Appleton. It advertises a very competitive listing fee of 1.0%. Benefit Realty has good 4.8 average customer rating based on 72 reviews. It has strong recent performance, with 2 new reviews and a 5.0 average rating over the past 6 months.
Pros
Competitive estimated listing fee
Good 4.8 average customer rating based on 72 reviews
Strong recent performance, with 2 new reviews and a 5.0 average rating over the past 6 months
Very strong track record, with at least 19 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Overall Rating:
3.8
Customer Score
2.7
Pricing Score
5.0
Services Score
4.2
Availability: Available in Abbotsford, Abrams, Adams, and 762 more cities in Wisconsin.
Business Address: 7044 S Ballpark Dr suite 303, Franklin, WI 53132, United States
MHB Real Estate is a discount real estate broker based in Wisconsin, with agents available in Appleton. It advertises a competitive flat listing fee of $5,000. MHB Real Estate has very good 5.0 average customer rating based on 1,089 reviews. It has strong recent performance, with 73 new reviews and a 4.9 average rating over the past 6 months.
Pros
Competitive $5,000 listing fee
Very good 5.0 average customer rating based on 1,089 reviews
Strong recent performance, with 73 new reviews and a 4.9 average rating over the past 6 months
Solid track record, with at least 8 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $500,000
Cons
Doesn’t provide key expected services, including coordinates showings, social media marketing, and yard sign
Overall Rating:
3.7
Customer Score
5.0
Pricing Score
2.6
Services Score
3.2
Availability: Available statewide in Wisconsin
Business Address: 1818 Parmenter St Suite 200 Middleton WI 53562
Redfin is a discount real estate brokerage with agents in Wisconsin, plus more than 803 other markets across 44 states. Redfin advertises a competitive 1.5% listing fee with a $3,500 minimum fee in Appleton. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 1.5% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a 4.9 customer rating across 41,885 reviews nationwide. The Appleton office has 12 years of verified activity. Read more
Pros
Competitive 1.5% listing fee
Very good 4.9 average customer rating based on 41,885 reviews
Very strong track record, with at least 12 years of verified activity
Cons
Doesn’t provide key expected services, including social media marketing
Changes extra for yard sign, which is typically included
Overall Rating:
3.7
Customer Score
4.3
Pricing Score
2.8
Services Score
3.7
Availability: Available statewide in Wisconsin
Business Address: 1099 Stewart St #600, Seattle, WA 98101
Assist-2-Sell is a discount real estate brokerage in Appleton. Assist-2-Sell is a relatively large franchise, but all offices are independently owned and operated by local brokers. It advertises a very competitive listing fee of 1.0%. Agents should provide full service and support, but be sure to confirm the specifics if you decide to set up an interview. Assist-2-Sell has a 4.5 average customer rating based on 15 total reviews, with verified activity dating back to 2018.
Pros
Competitive estimated listing fee
Solid track record, with at least 7 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Overall Rating:
3.5
Customer Score
1.8
Pricing Score
5.0
Services Score
4.1
Availability: Available statewide in Wisconsin
Business Address: S73W16485 W Janesville Rd, Muskego, WI 53150
Assist 2 Sell - Klein Realty Group is a discount real estate brokerage in Appleton. Assist-2-Sell is a relatively large franchise, but all offices are independently owned and operated by local brokers. It advertises a very competitive flat listing fee of $2,995. Agents should provide full service and support, but be sure to confirm the specifics if you decide to set up an interview. Assist 2 Sell - Klein Realty Group has a 5.0 average customer rating based on 1 total reviews, with verified activity dating back to 2021.
Pros
Competitive $2,995 listing fee
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $300,000
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Overall Rating:
3.1
Customer Score
1.4
Pricing Score
4.4
Services Score
4.1
Availability: Available in Appleton, Menasha, Neenah, and Oshkosh
Business Address: 430 3rd St suite b, Menasha, WI 54952
Best Choice Flat Fee is a discount real estate broker with agents available in Appleton, Wisconsin. It advertises a very competitive listing fee of 1.0%. Best Choice Flat Fee has advertised listing fee includes premium services, like marketing materials.
Pros
Very competitive 1.0% listing commission fee
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Flat Fee Group is a discount real estate broker with agents available in Appleton, Wisconsin. It advertises a very competitive listing fee of 1.0% with a minimum fee of $2,000. Flat Fee Group has advertised listing fee includes premium services, like marketing materials.
Pros
Competitive 1.0% listing fee
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Overall Rating:
2.6
Customer Score
0.0
Pricing Score
4.9
Services Score
3.8
Availability: Available in Appleton, Beloit, Brookfield, and 44 more cities in Wisconsin.
Sconsin Sells is a discount real estate broker based in Wisconsin, with agents available in Appleton. It advertises a very competitive listing fee of 1.0%.
Pros
Very competitive 1.0% listing commission fee
Cons
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Changes extra for professional photography, which is typically included
Overall Rating:
2.5
Customer Score
0.0
Pricing Score
5.0
Services Score
3.2
Availability: Available statewide in Wisconsin
Business Address: PO Box 620535 Middleton, WI 53562 (multiple locations)
Our Property Team is a discount real estate broker with agents available in Appleton, Wisconsin. It advertises a decent hybrid listing fee with $3,504 due upfront and $495 paid at closing.
Pros
Cons
Charges a $3,504 nonrefundable upfront fee
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Changes extra for yard sign, which is typically included
Milwaukee Flat Fee Homes - Main Offices is a discount real estate broker based in Wisconsin, with agents available in Appleton. It advertises a very competitive hybrid listing fee with $550 due upfront and $1,550 paid at closing.
Pros
Competitive estimated listing fee
Cons
Charges a $550 nonrefundable upfront fee
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Discount Real Estate Broker
