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How much does it cost to sell a house in Wisconsin?

Selling a house in Wisconsin isn't cheap. Read on for an in-depth breakdown of some common home selling costs — and tips on how to avoid them.

Selling a house in Wisconsin isn't cheap. Read on for an in-depth breakdown of some common home selling costs — and tips on how to avoid them.

Updated on March 3, 2020

Selling a house in Wisconsin can be expensive. Between repairs, realtor commissions, closing costs, moving, and more, your total expenses can easily eat up 10% or more of your home's final sale price.

In this guide, we'll cover some of the most common expenses for Wisconsin home sellers. We'll also offer up some tips and tricks that will help you save on home selling costs without sacrificing your final sale price!

Average cost to sell a house in Wisconsin

If you sell your home for $196,777 (the average home value in Wisconsin in 2019), you could end up paying upwards of $26,565 to make it happen.

While your actual out-of-pocket total will vary based on your situation, expect to pay 10% or more of your home's final sale price — that is, if you opt to do a standard listing with a traditional, full-service realtor.

>> LEARN about alternative, low-cost home selling options.

The chart below breaks down some of the most common expenses for home sellers in Wisconsin, helping identify the most (and least) costly aspects of the home selling process.

Common expenses for home sellers in WisconsinTypical % of sale priceEstimated cost*
Preparing your home for sale2-3%$3,936-$5,903
Realtor commission fees5-6%$9,839-$11,807
Buyer incentives1-3%$1,968-$5,903
Closing costs1-3%$1,968-$5,903
Relocation expenses1-2%$1,968-$3,936

*Based on a $196,777 home — average home value in Wisconsin in 2019, per Zillow Research data

Keep in mind these costs are highly variable — particularly the home prep and relocation expenses categories. Talk to your realtor for a more accurate and tailored estimate of your costs versus final sale price.

Home sale calculator: How much will I make selling my Wisconsin house?

How much you walk away with at the end of your sale will depend on a variety of factors, including:

  • How you choose to go about selling your home (e.g., realtor, cash buyer, for sale by owner, etc.)
  • Which repairs, improvements, and listing preparations you choose to invest in
  • Whether you make any concessions or offer incentives to buyers
  • State and/or regional closing and tax-related expenses

Below is a quick overview of how these costs could break down for a $200,583 home (the average sale price in Wisconsin in 2019), accounting for some variation in a few of the factors mentioned at the beginning of this section.

Type of expenseEstimated cost*% of sale price
Improvements and renovations$6,0173%
Realtor commission$11,0325.5%
Seller concessions$3,0091.5%
Closing costs$5,0152.5%
Total Proceeds$171,49885.5%

*Based on a $200,583 home — median sale price in Wisconsin in 2019, per Redfin Data Center

If you owned 100% of your home, you'd be left with approximately $171,498 after closing; however, most people will have some of their mortgage left to pay off.

Ideally, your proceeds will cover your remaining balance, but if that balance doesn't include prorated interest — or your loan has a prepayment penalty for paying it off early — they may not be enough. In cases like these, you may have to write your lender a check.

Be sure to talk to your lender and look into the terms of your original loan before you sell your home to avoid any nasty surprises.

Home selling costs: an in-depth breakdown

Preparing your home for sale: 2-3%

Common pre-listing expensesTypical % of sale priceEstimated cost*
Home Improvements/CleaningVariable — expect min. of ~1%~$1,968
Landscaping~1% of sale price~$1,968
Staging~0.3% of sale price~$590
Total2-3% $3,936-$5,903

*Based on a $196,777 home — average home value in Wisconsin in 2019, per Zillow Research data

Unless you're planning to sell your Wisconsin house “as-is” or to a cash buyer, you'll need to spend some money to get your home market-ready to attract qualified buyers.

These costs will vary considerably depending on factors like:

  • The age and condition of your home
  • Your home's size and layout
  • The level of demand or competition for homes in your neighborhood
  • Your yard's size and layout
  • Which repairs/improvements your realtor thinks matter most to local buyers
  • Etc.

At minimum, you'll want to invest in some basic pre-listing improvements — e.g., interior repainting; carpet cleaning/replacement; professional cleaning service; a handyman to make minor repairs; etc. Refer to the table below for rough cost estimates for a few of the most common pre-listing expenses.

Type of expenseAverage project cost (national)*
Home staging$1,101
Cleaning service$167
Carpet cleaning$176
Interior repaint$1,780
Landscaping (installing)$3,240

*National averages from HomeAdvisor's TrueCost Guide 2020

If you're considering any bigger projects, it's best to discuss with your realtor before pulling the trigger. Unless you fully understand the cost versus resale value of each project you take on, you could easily end up in the red.

For example, it's well-known that kitchens are top considerations for most home buyers. According to Remodeling's 2020 Cost vs Value Report, in Wisconsin, a minor kitchen remodel costs $24,080 on average, but the resale value is only $16,840 — meaning you only stand to recoup about 69.9% of your initial investment. Depending on your situation, it may make more sense to leave your kitchen as it is and let the buyer handle the updating, if they feel so inclined.

Realtor commission fees in Wisconsin: 5-6%

Breakdown of realtor commission fees in WisconsinTypical % of sale priceEstimated cost*
Listing fee2.5-3%$4,919-$5,903
Buyer's agent fee2.5-3%$4,919-$5,903
Total5-6% $9,839-$11,807

*Based on a $196,777 home — average home value in Wisconsin in 2019, per Zillow Research data

In a standard real estate transaction — one involving traditional, full-service listing and buyer's agents — you (the seller) will likely be on the hook for the full commission fee. The average real estate commission in Wisconsin is between 5-6% of the home's final selling price and is typically split between the two agents handling the sale.

Based on the median home value in Wisconsin in 2019, that comes to roughly $10,823 — potentially more than half of your total home selling expenses!

Negotiations and buyer incentives: ~1-3%

Common buyer incentivesTypical % of sale priceEstimated cost*
Seller concessions~1.5-2%**$2,952-$3,936
Paying for buyer's home warranty<1%$300 to $600

*Based on a $196,777 home — average home value in Wisconsin in 2019, per Zillow Research data
**According to Opendoor as of March 2020

Once you've listed your Wisconsin home and accepted an offer, it's time to start negotiating. Depending on your property and demand in your area, you may choose to offer incentives or make concessions to keep the buyer motivated and ensure the deal goes through.

When a seller makes a concession, that means they've agreed to pay specific costs — e.g., help with inspection fees, certain closing costs, repair credits, etc. — on the buyer's behalf to sweeten the deal. It's worth noting that buyers will likely have limits on how much they can request based on their loan type. On average, seller concessions range between 1.5-2%, but some loan types allow for up to 9%.

Another commonly offered (but totally optional) incentive is paying for a buyer's home warranty. Unlike homeowner's insurance, these policies cover repair or replacement if a major appliance or home system (electrical, plumbing, HVAC, etc.) breaks within the first 1-2 years following the sale. Home warranties typically cost between $300 and $600.

Closing costs: ~1-3%

Common closing costs for sellers in WisconsinTypical % of sale priceEstimated cost*
Title insurance~0.5%**$984
Loan payoff (and early payoff fee, if applicable)VariableVariable
Outstanding bills, taxes, feesVariableVariable
Transfer taxes (learn more)0.3%***$590
Recording feeNo recording fee in Wisconsin***N/A
Attorney fee<1%**$150-$500

*Based on a $196,777 home — average home value in Wisconsin in 2019, per Zillow Research data
**According to
***Based on latest available data from National Conference of State Legislatures (NCSL)

Closing costs are a blanket term for the various fees and expenses (not including realtor commission) paid by both parties at the close of a real estate transaction.

While the buyers will typically be responsible for the lion's share, sellers should expect to pay between 1-3% of the home's final sale price at closing. Based on the average home value in Wisconsin of $196,777, that roughly translates to $1,968-$5,903.

The above list represents common closing costs that are typically the seller's responsibility; however, in a real estate transaction, the question of “who pays what” is up for negotiation and will depend on the circumstances of the sale. Talk to your realtor at the outset to get a sense of how much you should expect to pay come closing time.

>> READ the in-depth guide to closing costs here!

Moving expenses: ~1-2%

Common moving expensesTypical cost* — local moveTypical cost* — long-distance move**
Packing supplies$500 to $630$500 to $630
Overlap and carrying costsVariable (~1%)Variable (~1%)

*2-3 bedroom move of approximately 7,500 lbs, per 2020
**Long-distance move is based on distance of 1,000 miles

Many people forget to factor in moving costs when calculating their home sale profits. But depending on factors like the distance of your move, the extent of your DIY ethos, and how much stuff you have, these expenses can really add up.

Moreover, don't forget to account for potential overlap periods. If there's a gap between when you move out of your current home and close on your new one, you may need to pay for a storage space and/or temporary housing. Or you may have to pay carrying costs (e.g., utilities, HOA fees, property taxes, etc.) on two properties at once in the reverse scenario.

3 tips to maximize profits on the sale of your Wisconsin home

1. Time your sale to get top dollar for your Wisconsin home

Nationally, the prime time to sell a home usually falls within the first two weeks of May with homes selling faster and at higher prices. In Wisconsin, the ideal selling season starts a bit later in the summer during June and August.

In Milwaukee, the magic selling window is in June with sale prices 14% higher than any other month throughout the year, and on average, homes sell 7.3 days faster.

In Madison, August is prime time with home sales 4% higher than in other months and, on average, Madison homes sell 13 days faster.

The June to August timeframe will help get you the best price possible for your home, though if you do find you need to sell your home outside of Wisconsin's golden selling window, it's still a seller's market in the state and you'll most likely receive plenty of competitive buyer offers.

>> LEARN when is the best time to sell a house in Wisconsin?

2. Negotiate like a pro

Negotiating doesn't have to be an intimidating experience, especially if you come prepared. Before you go into any negotiations it's a good idea to first discuss with your real estate agent your leverage and what aspects you're willing to concede.

For instance, in Wisconsin's current seller's market with less housing inventory, you have the advantage over the buyer.

You'll see more buyer offers and competition for your home, giving you the opportunity to ask more of the buyer — whether it's negotiating paying less in closing costs or perhaps coming to an agreement on which repairs the buyer will fix themselves.

Again, make sure you know your priorities. If your goal is to sell your home as fast as possible, you may have to make a few concessions to the buyer in terms of cost. However, if price is your priority, be willing to walk away from a potential buyer if the price isn't right.

3. List with a low-commission real estate agent

Realtor commission fees are a huge expense for Wisconsin home sellers, often making up 50% or more of their total home selling costs. In other words, finding a way to save on commission is one of the best ways to increase your profit margins.

You can negotiate commission rates on your own, but the easiest option by far is to find a low-commission real estate agent through Clever. These are full-service, local realtors who usually charge full commission, but we send them a high volume of new business in exchange for pre-negotiated, discounted rates.

The result? You could save up to 33% on realtor fees. On a $196,777 home — the average home value in Wisconsin in 2019 — that could mean $2,903 more in your pocket after closing.

>> LEARN about Clever's free service and read reviews from real home sellers!

Cost-saving home selling options in Wisconsin

Additional resources for Wisconsin home sellers


Andrew Schmeerbauch

Andrew Schmeerbauch is the Director of Marketing at Clever Real Estate, the free online service that connects you top agents to save on commission. His focus is educating home buyers and sellers on navigating the complex world of real estate with confidence and ease. Andrew has worked on projects for the United Nations and USC and has a particular passion for investing and finance. Andrew's writing has been featured in Mashvisor, L&T, Ideal REI, and Rentometer.

See all Andrew's Posts

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