Assist-2-Sell Review 2024

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By Jessica Johansen Updated March 21, 2024
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Edited by Ashley Simon

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Assist-2-Sell is a legitimate real estate franchise that offers commission discounts and full service for sellers and buyers. But we don't rank it as a top low commission company because of its inconsistent pricing, transparency, and service quality across locations.

Service and pricing vary by location

Assist-2-Sell

Shop Alternatives
On listwithclever.com
2.7
Our rating

Listing Fee

Varies

Buyer Savings

Varies

Active Since

1987

Editor's take

Overview

Locations

Assist-2-Sell is a riskier choice than other discount brands. Its service quality varies across franchise locations, and it sometimes lacks transparency about pricing.

We recommend trying other discount brokers first, or at least comparing Assist-2-Sell with other brokers. Call your local Assist-2-Sell office to get details about its services and pricing.

Pros

  • Discounted realtor commission
  • Full-service support
  • Most locations have positive customer reviews

Cons

  • Pricing and services vary by location
  • Lack of transparency about service details
  • Misleading claims about savings

What it is: Assist-2-Sell is a franchise discount broker that provides full service for buyers and sellers. Each local office is independently owned and operated.

How it works: Navigate to Assist2Sell.com, and submit a short form with your name, address, phone number, and email. Assist-2-Sell then contacts you to start the process of helping you buy or sell your home. The company provides full service like traditional agents do.

Customer reviews: 4.8/5 (10,000+ total reviews)

  • Google: 4.8/5 (9,500+ reviews across ~200 locations)
  • Zillow: 5/5 (400+ reviews)
  • Yelp: 3.2/5 (10+ reviews)

Assist-2-Sell is available in the following states: AL, CA, CO, CT, FL, GA, ID, IN, ME, MD, MA, MI, MN, MO, NV, NH, NM, NY, NC, OH, OR, PA, SC, SD, TN, TX, UT, VA, WA, WI, and WY.

It's also available in the following areas of Canada: ON, NB, and NS.

» Find your local Assist-2-Sell office.

Located somewhere else? See our nationwide discount real estate broker picks.

Before using Assist-2-Sell, we recommend comparing it to other discount real estate brokers. That way, you can make an informed decision on which company is right for you. Keep reading to see our full breakdown of Assist-2-Sell's service.

Our Assist-2-Sell rating

⭐️ Assist-2-Sell: Overall score2.7 🔴
Service quality3.7 🟡
Savings2.0 🔴
Customer experience3.5 🟡
Agent expertise1.7 🔴
Show more
Ratings based on 1–5 scale, with 5 being the best. Learn more about our methodology.

We rate Assist-2-Sell the highest for its service quality and customer experience. Agents appear to offer full service, although specific offerings may vary between locations. And the majority of customer reviews are positive, though some locations have no or very few reviews.

One of Assist-2-Sell's lowest ratings is for savings. The company isn't always transparent about its listing fees and makes misleading claims about how much you can save. In some locations, you may not actually pay much less than the national average listing fee of 2.83%.

We also have concerns with Assist-2-Sell's agent quality. The company doesn't appear to have vetting standards beyond the basic requirements of having an active real estate license and a membership in the National Association of Realtors.

Is Assist-2-Sell right for you?

Assist-2-Sell may be worth looking into for sellers who don't have access to other discount brands in their area. The company offers services similar to a traditional realtor, just at a discounted price.

But Assist-2-Sell may not have the lowest commission rates or best agent quality of the discount brokers in your area. Some competitors guarantee listing fees as low as 1.5% and require agents to meet higher vetting standards.

You have nothing to lose and a lot to gain by shopping around and comparing rates, experience, and personalities to find the right agent.

A company like Clever Real Estate can help you compare local agents from Assist-2-Sell and other brokerages in your area. Any agent you find through Clever offers a low 1.5% listing fee.

⚡ Compare all the vetted realtors in your zip code who work for just a 1.5% listing fee.

Assist-2-Sell vs. alternatives

To find the right real estate agent, you'll want to compare multiple options. Here are our top recommendations for alternatives to Assist-2-Sell.

Company
Clever Rating
Best for
Listing Fee
Availability
4.8
Our rating
Best overall
1.5%
Nationwide
Find Agents
On listwithclever.com
Great savings, but some risks
4.5
Our rating
Great savings, but some risks
1.5%
26 states (select markets)
Learn More
On listwithclever.com
Best for buyers in high-end markets
4.0
Our rating
Best for buyers in high-end markets
1.5%
CA, CO, CT, FL, MD, MA, NJ, NY, PA, TX, VA, WA
Learn More
On listwithclever.com
Best overall

Clever Real Estate

Find Agents
On listwithclever.com
4.8
Our rating

Listing Fee

1.5%

Buyer Savings

$250-$500 cash back

Active Since

2017

Editor's Take

Pros & cons

Overview

Clever Real Estate is the best option for most sellers looking for an agent. The company matches you with multiple experienced, full-service agents so you can find the right fit, and it offers a low 1.5% listing fee no matter which agent you choose.

Find top agents near you today!

Pros

  • Get matched with top-producing local agents in minutes.
  • Guaranteed 1.5% listing fee (half the usual rate).
  • Free agent matching service with no obligation to commit to any realtor.
  • Large agent network offers great selection compared to similar services.

Cons

  • No guarantee you’ll get matched with a specific agent or brokerage.
  • Add-ons like professional home staging and drone photography may cost extra.

What it is: Clever Real Estate offers a lower commission without sacrificing quality. Through its free service, you can find top-rated agents in your area and sell for just a 1.5% listing fee (much lower than the average realtor commission rate).

How it works: You take a short online quiz (five questions) to help Clever understand your situation and preferences. Then Clever matches you with vetted, top-performing agents in your market who are a good fit, including realtors from major brands like Compass, Century 21, and Coldwell Banker. If you don’t like the agents Clever recommends, you can request more matches until you find the right fit — or simply walk away.

Customer reviews: 5/5 (3,180 total reviews)

Locations: Clever is available nationwide.

Great savings, but some risks

Redfin

Learn More
On listwithclever.com
4.5
Our rating

Listing Fee

1.5%

Buyer Savings

0.5% cash back

Active Since

2006

Editor's Take

Pros & cons

Overview

Redfin is a reputable discount real estate brokerage that offers significant savings, particularly if you buy and sell with the brokerage. But watch out for high minimum fees, which vary by market and can be high in some areas. Redfin's agents also work with a lot of clients, and they don’t always have time to provide as much hands-on service as you may need.

Read the full Redfin review.

Pros

  • Low 1.5% listing fee offers excellent savings.
  • Clients who buy and sell with Redfin can save even more.
  • Easily manage your listing online or via Redfin’s app.

Cons

  • Agents might not be experienced in your local market.
  • High minimum fees in certain markets may limit your actual savings.

What it is: Redfin is a discount brokerage with salaried agents who work under its brand name.

How it works: All Redfin agents charge a 1.5% listing fee. If you buy and sell with Redfin, you can get a 0.5% rebate, bringing your listing fee down to 1%.

Customer reviews: 4.8/5 (156,106 total reviews)

Locations: Redfin is available in Washington D.C. and most major cities in the following states: Arizona, Arkansas, California, Colorado, Florida, Hawaii, Illinois, Indiana, Maryland, Massachusetts, Minnesota, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia.

Did you use Redfin? Leave a review for the chance to win a $250 Amazon gift card.
Best for buyers in high-end markets

Prevu

Learn More
On listwithclever.com
4.0
Our rating

Listing Fee

1.5%

Buyer Savings

Varies

Active Since

2017

Editor's Take

Pros & cons

Overview

Prevu is a solid option if you're buying an expensive property. You can receive up to 2% of the home's purchase price as a rebate; the full 2% is only available on properties over $1.25 million. Sellers will pay a 1.5% listing fee (about half the traditional rate). But watch out for minimum fees that vary by market and can be high, limiting your actual savings.

Read the full Prevu review.

Pros

  • Eligible buyers get a rebate of up to 2%.
  • Sellers can save with the 1.5% listing fee.
  • The company offers significant savings on high-value homes.

Cons

  • Only homes over $1.25 million qualify for the full 2% buyer rebate.
  • Minimum fees undercut seller savings.
  • Prevu has a small agent network, which means you could get stuck with a lackluster realtor.

What it is: Prevu is a discount brokerage that connects buyers and sellers with agents.

How it works: Prevu agents offer the same general range of services and support as traditional agents. The main difference is that the agents are salaried employees of the Prevu brand. As a seller, you will pay a 1.5% listing fee to your Prevu agent, which is about half of what traditional agents charge. The company also advertises a buyer rebate of up to 2% for buyers who find a home with a Prevu agent, although the rebate is subject to minimum fees and other requirements.

Customer reviews: 5/5 (602 total reviews)

  • Google: 5/5 (591 reviews)
  • Yelp: 4.5/5 (11 reviews)

Locations: Prevu is available in select markets in Washington D.C. and the following states: California, Colorado, Connecticut, Florida, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington.

How Assist-2-Sell stacks up

Service quality

📊 Our rating: 3.7/5

  • The company offers full service
  • Some Assist-2-Sell websites lack transparency around service offerings
  • Agents handle a higher volume of clients, which may lead to less personalized service

On its main website, Assist-2-Sell states that it is a full-service discount real estate company.[1] We reviewed several Assist-2-Sell franchise locations and found that agents offer service similar to what you'd get with a traditional agent. Expect to receive services like pricing assistance, marketing, negotiating offers, and coordination through the closing process.

Services like professional photography and staging advice may not be available in all locations, based on our research across a handful of local websites.

We weren't able to confirm whether the company regularly provides a dedicated agent or a team. But in a phone call with one of the California offices, a representative told us that they usually assign one agent per customer but could assign more if someone requested it. The representative also said they can do virtual or in-person service.

Call your local office to verify exactly what services it provides.

Note that Assist-2-Sell's business model depends on its agents handling a higher volume of customers to offset the discounted rates.[2] This may increase the chances you'll experience less hands-on guidance and more gaps in communication.

Also, the company's websites tend to be dated, so you won't get the same technology-forward experience you would with other discount brokers like Redfin and Clever.

» MORE: What should I expect from a full-service realtor?

How does Assist-2-Sell work?

  1. Fill out a short online form with your name, address, and contact info. You can do this on Assist-2-Sell.com or your local office's website. Local websites may ask for additional information, like details about your house.
  2. The company then contacts you.
  3. If you decide you want to work with Assist-2-Sell, you sign a contract.
  4. The agent provides the same services a traditional realtor does to help you buy or sell a home.
  5. If you're a seller, you don't have to pay realtor commission until your house sells. The commission rate is specified in the contract. If you're a buyer, you don't have to pay any commission.

Savings

📊 Our rating: 2/5

  • Savings vary across locations
  • Some offices offer a flat fee, and others charge a percentage of the final sale price
  • Some locations offer significant savings, but others offer closer to market rates

Savings vary greatly across locations. Here's a sample of the rates:

LocationListing fee
Denver, CO$2,995–8,995*
West Michigan1.5%
Las Cruces, NM2%**
Wausau, WI2.5%***
Show more
*Flat fee based on sale price range (e.g., $2,995 listing fee for homes up to $200,000).
**Or 3.5% total if seller accepts offer from a buyer represented by Assist-2-Sell.
***Assuming 2.5% listing fee from 5% total.

The 1.5% rate is a good discount, but the 2.5% listing fee isn't much less than the national average of 2.83%.

As the seller, you'll likely cover the buyer’s agent commission as well (2.66% on average). This incentivizes buyer's agents to show your home to their clients. The national average total real estate commission, including both the listing fee and buyer's agent fee, is 5.49%. But the average varies by location.

👋 Get a better agent AND bigger savings

Why pay more in commission fees for less service? Clever offers you bigger savings without sacrificing the service you expect from a traditional realtor.

With Clever:

 ✅ You'll only pay 1.5% to list your home

 ✅ You'll work with a full-service realtor from a top broker

 ✅ It's free, with zero obligation — you can walk away at any time

Saving on realtor fees doesn't have to mean sacrificing service. Find a top local agent today!

Customer experience

📊 Our rating: 3.5/5

  • Customer reviews are generally positive and often mention helpful agents
  • Over 50 locations have few or no customer ratings

Assist-2-Sell has positive customer reviews overall, with an aggregate rating of 4.8/5 from over 10,000 reviews across Google (~200 locations), Zillow, and Yelp. The company is also accredited by the Better Business Bureau, with an A+ rating.

Positive reviews tend to highlight the agents, who were patient, knowledgeable, and able to make the process less stressful. Other reviews mention smooth transactions and quick sales.

Some of the negative reviews are from people who felt they were taken advantage of or who were frustrated with their specific realtor.

Agent expertise

📊 Our rating: 1.7/5

  • Agents need to have an active real estate license and NAR membership
  • It's unclear if Assist-2-Sell has any additional qualifications for agents

Assist-2-Sell says its agents are licensed, experienced experts and members of the National Association of Realtors (NAR), which means they must follow NAR's Code of Ethics.[1]

However, we were unable to verify if Assist-2-Sell has additional vetting standards, and it's unclear how the company determines whether an agent is "experienced" or an "expert." Other discount real estate companies require their agents to have several years of experience, a certain number of recent transactions, and a high customer rating.

If you're considering hiring an Assist-2-Sell agent, it's wise to vet them yourself. You can look at the agent's Zillow profile, social media, and personal website. You can also read reviews from past customers and check their transaction history to see if they closed deals in your area in the last year.

» MORE: How to choose a realtor to sell your home | How to find a buyer's agent

Assist-2-Sell locations

Assist-2-Sell is available in the following states:

Alabama
California
Colorado
Connecticut
Florida
Georgia
Idaho
Indiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Missouri
Nevada
New Hampshire
New Mexico
New York
North Carolina
Ohio
Oregon
Pennsylvania
South Carolina
South Dakota
Tennessee
Texas
Utah
Virginia
Washington
Wisconsin
Wyoming
Show more

The company also has offices in these areas of Canada: Ontario, Nova Scotia, and New Brunswick.

» FIND: Assist-2-Sell offices in your state

Next steps: Should I use Assist-2-Sell?

Assist-2-Sell could be a good choice if your local office has significant commission discounts and high-quality agents. There's no harm in contacting the office and interviewing agents, since you have no obligation to sign a contract during an interview.

However, we recommend starting with a platform that has the same low listing fee and vetting standards across all the agents in its network (like Clever or Redfin). If you find an agent you like, you'll save thousands of dollars on realtor fees. If you don't find the right fit, you can always sign up for Assist-2-Sell.

👋 Next Steps: Talk to an expert

If you're weighing your options for buying or selling a house, Clever can help!

Our fully licensed concierge team can answer your questions and provide objective advice on getting the best outcome with your sale or purchase.

When you enter your info below, we'll ask you a few questions about your situation via a short form. Then our concierge team will be in touch shortly to help.

This service is free, and there’s never any obligation to move forward with us.

Frequently asked questions

How much are Assist-2-Sell fees?

Assist-2-Sell listing fees vary by location but usually involve a discount. In addition to your agent's fee, you'll also be responsible for the buyer's agent commission, which usually costs around 3% of the sale price. Compare Assist-2-Sell's rates against other discount brands to find the best low commission realtor near you.

Is Assist-2-Sell worth it?

Assist-2-Sell may be worth considering if there are no other discount brokerages near you. But most home sellers will find better overall value with another discount company. See our full rankings of the top low commission companies.

Are Assist-2-Sell reviews good or bad?

Each office is independently owned and operated, so Assist-2-Sell reviews vary quite a bit depending on the location. On the whole, customer reviews tend to be positive. But many locations have few reviews or none at all.

Where can I find Assist-2-Sell listings?

You can browse Assist-2-Sell listings on the company's website. The listings are broken down by state, and you can filter Assist-2-Sell homes by price, number of bathrooms and bedrooms, and property type.

Related reading

Methodology

We evaluate each low commission real estate brokerage based on four core criteria and create a weighted score:

  • Service quality (30% of final score)
  • Savings (25% of final score)
  • Customer experience (20% of final score)
  • Agent quality (25% of final score)

Service quality

Essential services and support. We evaluate whether the brokerage requires its agents to offer basic services like a CMA, pricing and staging advice, professional photography, MLS listing, for-sale sign, and lockbox. We also consider whether agents provide hands-on support throughout the sale process (in-person home visits, guidance through due diligence, negotiation support).

Ease of use. We consider how easy it is to find an agent in your area, and we look at customer reviews to determine whether customers have issues with the platform or tools used by the brokerage.

Savings

Pricing model. We compare the company's pricing model (including its listing fee, minimum fees, and buyer incentives) to its competitors to determine the overall value to customers.

Customer experience

Review analysis. We perform an in-depth analysis of all the available customer reviews to determine trends. We break down the reviews by customer type and sentiment, and we filter out spam reviews to determine our rating.

Company responsiveness. Negative reviews are part of doing business; however, we take note of whether a company is actively involved in resolving customer complaints.

Agent quality

Vetting requirements. We compare the company's vetting requirements to those of its competitors. We also take into consideration the size of the agent network to determine whether customers will have multiple options to choose from.

Article Sources

[1] Assist-2-Sell – "How Assist2Sell is Different". Accessed March 20, 2024.
[2] Assist-2-Sell – "Assist2Sell real estate franchise information questions and answers". Accessed March 20, 2024.

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