Top Flat-Fee MLS Companies in Madison, WI

Katherine Peach

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Katherine Peach

July 27th, 2021
Updated July 27th, 2021

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The best flat-fee MLS services | Other ways to save | Additional resources

If you’re selling your home for sale by owner (FSBO) in Madison, hiring a flat-fee MLS service can help you increase your listing’s visibility to potential buyers.

The average commission rate for full-service listing agents in Wisconsin is approximately 3%. Based on the median sale price for Madison homes — which as of May 31, 2021 was $315,683 — that translates to about $9,470.

In contrast, you'll pay between $225 and $599 to list your home with flat-fee MLS companies in Madison. The most basic flat-fee real estate packages will offer little more than a listing on the MLS, but more comprehensive packages could include additional services like help with negotiations and paperwork.

That being said, using a Madison flat-fee MLS company to sell FSBO comes with additional costs in terms of time, energy, and your final sales price. You'll have to manage your own sale — from scheduling showings to drafting contracts. And, FSBO homes usually sell for 6% less on average than agented properties.

If using a flat-fee MLS company is still the right choice for your sale, we've picked some of the best flat-fee MLS services in Madison.

But, if you're not ready to sell FSBO, one of your best options is to work with a discount real estate company like Clever. With Clever, you'll only pay 1% or $3,000 to list your home instead of the typical 3%. And, you'll get full-service support from a great Madison realtor so you can sell for top dollar!

💰 SAVE: List with a full-service agent for just $3,000 or 1%

The best Madison flat-fee MLS companies

Every Madison flat-fee MLS service is different. When evaluating the following options, be sure to read the fine print. Look at things like the length of the listing term, fees to change your listing, how many photos you can add, and more.

» MORE: Find out how to evaluate flat-fee MLS services

Madison Flat Fee Homes

Madison Flat Fee Homes

Madison Flat Fee Homes

Price Range

$450+

Number of Photos

35

Listing Term

12 months

Description
Pricing
Pros & Cons
Reviews
  • Madison Flat Fee Homes is a licensed real estate brokerage that specializes in flat-fee MLS listing services
  • In addition to Madison, also services Dane, Columbia, Sauk, Iowa, Rock, Jefferson, Dodge, and Grant counties
  • Home valuation and comparative market analysis (CMA) included
  • You choose the buyer’s agent (Madison Flat Fee Homes recommends 3%)
  • Pay no buyer’s agent commission if you find an unrepresented buyer
  • Listings typically go live in 24 hours or less
  • Free listing term renewal and no cancellation fees
  • Negotiation and closing services available for additional fee

$450 - Full Service Flat Fee MLS Listing Plan

  • 12-month listing on South Central Wisconsin MLS and WIREX (Wisconsin-wide MLS)
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • At least 35 professionally taken photos
  • In-person listing appointment to go over CMA and set price
  • Yard sign
  • Printable property brochure
  • Lockbox
  • Showing scheduling and feedback through ShowTime


$950 - Negotiations and Closing Services (does not include MLS access as a standalone service)

  • Contract presentation and negotiation
  • Counteroffer preparation, presentation, and finalization


Additional fees may apply for: Homes with acreage, homes above 4,000 sqft, or multi-unit apartment buildings

Pros

  • Designated listing agent, administrative assistant, negotiation specialist, and transaction coordinator with purchase of both packages ($1,500 total)
  • Built-in home valuation and CMA
  • Work directly with the broker, not a referral service and receive an in-person listing appointment
  • Yard sign, printable property brochure, lockbox, showing scheduling included
  • Pay no buyer’s agent commission if you find the buyer
  • No cancellation fee

Cons

  • Only one flat-fee MLS listing option

As of August 17, 2020, Madison Flat Fee Homes has an average rating of 4.64/5 based on 128 reviews across Google, Zillow, and Yelp.

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Madcity Homes

Madcity Homes

Madcity Homes

Price Range

$500+

Number of Photos

N/A - Information unavailable

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Madcity Homes is a licensed, real estate brokerage based in Madison, WI, that specializes in flat-fee MLS listing services
  • Set your own buyer’s agent commission (2%, 2.5%, or 3%)
  • Retain the right to FSBO
  • Listing is posted within 24 hours of listing appointment
  • Professional photos available
  • Printable property data sheets
$500 - Flat Fee MLS package
  • 6-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • Property included in Realtor auto-email data feeds
  • Professional photos available
  • Comparable sales summary
  • Yard sign rental











$500 + $2,500 at closing - Broker Management package
  • Same as Flat Fee MLS package, plus:
  • Broker negotiation with buyer or buyer’s agent
  • Broker presents offers
  • Preparation of all necessary counteroffers, amendments, addenda, and notices
  • GE Supra Key lockbox
  • Online showing appointment service
  • Posting of seller disclosure statements to MLS
  • Broker holds earnest money in trust account if needed
  • Title assistance
  • Review of settlement statement


A-la-carte services include signs and installation, brochure box, 6-month listing extension, and 6-month re-listing

Pros

  • Professional photos available with base pricing
  • Comparable sales summary

Cons

  • Website unclear on number of photos uploaded to MLS

As of August 17, 2020, Madcity Homes and its broker, Sheri A Meland, have an average rating of 4.9/5 based on 130 reviews across Google, Facebook, and Zillow.

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Sconsin Sells

Sconsin Sells

Sconsin Sells

Price Range

$299-$499

Number of Photos

25-50

Listing Term

3-12 months

Description
Pricing
Pros & Cons
Reviews
  • Sconsin Sells is a licensed, Wisconsin real estate brokerage that specializes in flat-fee MLS listing services
  • You set buyer’s commission (Sconsin Sells recommends 2%)
  • Buyer leads forwarded to you
  • Retain right to FSBO in base package
  • Seller disclosures and forms provided
$299 - Silver Listing
  • 3-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 25 photos
  • Email support
  • Buyer leads forwarded to you
  • Seller disclosures and forms
  • Remain FSBO
$499 - Gold Listing
  • Same as Silver Listing package, plus:
  • 12-month listing on MLS
  • 35 photos
  • Offer review and advice
  • Wire yard sign
  • Phone support
  • Pull sold comparables
  • Showing appointment service
  • Email blast to realtors
  • Combination lockbox

$499 + 1% at close - Platinum Listing
  • Same as Gold Listing package, plus:
  • Listed until sold
  • 50 photos
  • Wood stake yard sign
  • Professional photography
  • Market analysis
  • Flyer box and marketing tools
  • Full service until closing
  • Electronic lockbox
  • Offer negotiation
  • Monitoring of contingencies
  • Electronic documents and signing
  • Coordinates repairs and pre-sale inspections










A-la-carte services include photo upgrades, expedited listing, showing appointment service, commercial ads, lockbox, yard sign, and more

Pros

  • Buyer leads forwarded to you
  • Retain right to FSBO with base package
  • 25 photos in base package
  • Phone and email support

Cons

  • No built-in home valuation or market analysis for base package
  • Additional fees for open house postings

As of August 11, 2020, Sconsin Sells has an average rating of 4.4/5 based on 14 reviews across Google, Facebook, and Realtor.com.


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National flat-fee MLS services in Madison

Didn't find a great option in local flat-fee MLS companies? These national brands operate in the Madison area, too.

Flat Fee Realty

Flat Fee Realty

Flat Fee Realty

Price Range

$249

Number of Photos

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Flat Fee Realty is a nationwide flat-fee MLS referral service, licensed in Connecticut, that connects you with Wisconsin brokers and agents who will list your home on the MLS for a pre-negotiated rate
  • You set buyer’s agent commission
  • MLS photo upgrade available for $50
  • State disclosures and forms available
  • Unlimited listing changes
  • Buyer leads forwarded to you
  • Refund available within 30 days of purchase

$249 - MLS Listing package

  • 6-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 6 Photos
  • Free state disclosures
  • Unlimited listing changes
  • No cancellation fee
  • Buyer leads forwarded to you


MLS photo upgrade available for $50

Pros

  • Unlimited listing changes
  • No cancellation fee
  • Free state disclosures
  • Buyer leads forwarded to you
  • Refund available within 30 days of purchase

Cons

  • No built-in home valuation or market analysis
  • Limited coverage in rural areas

As of August 11, 2020, no third-party reviews exist for Flat Fee Realty. We will update when this information becomes available.

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Houzeo

Houzeo

Houzeo

Price Range

$275-375

Number of Photos

6 to max allowed

Listing Term

3-6 months

Description
Pricing
Pros & Cons
Reviews
  • Houzeo is a flat-fee MLS referral service that connects you with Wisconsin brokers and agents who will list your home on your local MLS for a pre-negotiated rate
  • Draft your listing, upload photos, set your price, and sign MLS contracts via Houzeo’s online dashboard
  • Autofills listing details using publicly available info about your home to expedite the listing process
  • Home valuation not included in service
  • Does not require that you offer buyer’s agent commission
  • Listing is typically live within 24 hours of submission
$275 - Bronze
  • 3-month listing on MLS
  • 6 Photos
  • Virtual tour
  • $25 for each listing change
  • Syndicated to Zillow, Trulia, Realtor.com, and more
$325 - Silver
  • Same as Bronze plan, plus:
  • 6-month listing on MLS
  • 24 Photos
  • 10 free listing changes
  • Select and communicate with Escrow Agent
$375 - Gold
  • Same as Silver plan, plus:
  • Max photos allowed by MLS
  • Federal and state disclosures forms














Pros

  • Free cancellation anytime (no refunds)
  • Freedom to specify any buyer’s agent commission
  • Listings typically go live within 24 hours

Cons

  • Limited coverage in rural areas
  • “Free changes” only apply to listing’s price, status, and property description; $10 for additional changes

As of August 10, 2020, Houzeo has an average rating of 4.8/5 based on 21 reviews on Google.

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Alternatives to Flat-fee MLS services in Madison

To sell your home for top price, it’s important to weigh all of your options before making a final decision. A Madison flat-fee MLS company may make the most sense for your sale, or one of these options may work better.

For most sellers, though, working with a company like Clever is the best way to maximize your savings while selling your home for top dollar.

👋 Match with top local agents, get unbelievable savings!

Clever has saved thousands of happy customers over $50 million — we can help you keep more money in your pocket too!

With Clever:  

 ✅ Sellers pay only $3,000 or 1% in listing fees

 ✅ Buyers get up to 0.5% cash back on eligible purchases

 ✅ You'll work with a full-service realtor with pricing expertise in your local market

Clever's service is 100% free, with zero obligation. You can interview as many agents as you like, or walk away at any time. Enter your zip code to find a top local agent today!

Additional resources Madison

Better real estate agents at a better rate

Enter your zip code to see if Clever has a partner agent in your area.

If you don't love your Clever partner agent, you can request to meet with another, or shake hands and go a different direction. We offer this because we're confident you're going to love working with a Clever Partner Agent.