If you’re selling a house by owner in Madison, Wisconsin, a flat fee MLS service can help you get more exposure for your listing without breaking the bank. We ranked 33 flat fee MLS plans available in Madison, Wisconsin across three different pricing tiers:
Budget plans typically range from $50-$200 and include basic services like an MLS listing and downloadable documents. Consider a Budget plan if you’re looking for the cheapest possible way to get more exposure for your listing.
Standard plans cost between $200-$500 and should get you some additional tools and features like showing scheduling software, virtual contracts, and even remote broker support. Good Standard plans usually offer the best value for FSBO sellers in terms of price vs. useful services.
Premium plans generally aren't worth it. Upfront fees start around $500 but can exceed $3,000. And many include hefty, additional fees at closing (0.5-1% or more). We think most Premium plans don't offer enough support to justify the high price tag.
⚡️ Quick tip: Discount real estate brokers typically offer better value than Premium flat fee MLS plans. You get full, in-person representation for roughly the same cost.
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What is a flat fee MLS listing service? (more )
Madison flat fee MLS listing companies offer bundled and a la carte marketing and support services for people selling their homes without a realtor , also known as listing for sale by owner (FSBO).
The most basic plans start as low as $50 and usually just get your property listed on Madison MLSs and popular sites like Zillow and Realtor.com, which helps increase your exposure among local buyers.
Premium flat fee MLS plans range from $599 to $8,000+ and often include more deluxe services like professional photography , a comparative market analysis (CMA) , and remote broker support.
Most flat fee MLS brokers charge a flat upfront fee that’s nonrefundable. Some also charge additional fees at closing. Others may charge additional fees for canceling your listing agreement early or even just updating your listing details.
Flat fee MLS may be a good option if you’re (a) committed to selling without a realtor and (b) have a good understanding of the logistics, risks, and time requirements that come with a FSBO sale.
Most home sellers looking to save money should also consider a low commission real estate company . These brokers get you full, in-person representation from a licensed agent for 50% less than the average listing commission rate in Madison, which is comparable to many Premium flat fee MLS plans.
Should I use a flat fee MLS broker? (more )
Consider a flat fee MLS company if you're an experienced home seller, committed to selling your home by owner, and looking for a relatively cheap way to give your listing a visibility boost. If this is you, some Basic and Standard plans offer decent value for the money.
If you’re looking for anything above a Basic or Standard flat fee MLS plan, a discount real estate broker may offer better value. Discount broker pricing can be comparable to Premium flat fee MLS packages, but gets you full in-person representation from a licensed agent.
There are lots of free for sale by owner websites , including Zillow , Craigslist , and ForSaleByOwner.com. Most of these options don’t get your listing on the MLS, so they can be a good option for testing the waters or supplementing your flat fee MLS plan.
If you need to sell your house fast or have are selling a home that needs major repairs , consider a Madison cash home buyer . These companies buy homes in almost any condition for cash, often in a matter of days. You avoid realtor commissions and many will even cover your closing costs . The tradeoff is that investors typically pay less for homes to offset risk and ensure they can turn a profit.
Top flat fee MLS plans available in Madison, Wisconsin
Company
Plan name
Upfront fee
Plan type
Our Rating
Company rating
$95 Plan from Homecoin.com
All Budget flat fee MLS plans available in Madison
Plan name: Silver
Company Rating
N/A (Unverified)
At a glance Plan details Company reviews Company info
Very good value for a Budget flat fee MLS plan
Poor terms and flexibility
24 photos on the MLS (meets minimum expert recommendation)
Includes some services we expect in a Budget plan
Bonus services include Yard sign and Lockbox
Pricing score
100
Upfront fee
$0
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
28
Listing term
12 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
94
MLS listing and syndication
Included
Seller contact info on MLS
Unverified
# of photos
24
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Included
Lockbox
Included
Print marketing
Included
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Included
Buyer messaging tools
Unverified
Remote broker support
Included
Pro photography
Included
3D walkthrough
Included
Digital floorplans
Unverified
Virtual staging
Unverified
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Plan name: Basic
Company Rating
N/A (Unverified)
At a glance Plan details Company reviews Company info
Very good value for a Budget flat fee MLS plan
Poor terms and flexibility
Only 20 photos on the MLS (experts recommend at least 22)
Includes some services we expect in a Budget plan
Bonus services include Yard sign and Lockbox
Pricing score
100
Upfront fee
$99
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
24
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
83
MLS listing and syndication
Included
Seller contact info on MLS
Not Included
# of photos
20
Downloadable documents
Included
Virtual contract software
Unverified
Yard sign
Included
Lockbox
Included
Print marketing
Included
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Is this your business? Claim your profile here .
Plan name: Deluxe
Company Rating
N/A (Unverified)
At a glance Plan details Company reviews Company info
Good value for a Budget flat fee MLS plan
Poor terms and flexibility
Only 20 photos on the MLS (experts recommend at least 22)
Includes some services we expect in a Budget plan
Bonus services include Yard sign and Lockbox
Pricing score
78
Upfront fee
$149
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
24
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
83
MLS listing and syndication
Included
Seller contact info on MLS
Not Included
# of photos
20
Downloadable documents
Included
Virtual contract software
Unverified
Yard sign
Included
Lockbox
Included
Print marketing
Included
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Is this your business? Claim your profile here .
Plan name: Premium
Company Rating
N/A (Unverified)
At a glance Plan details Company reviews Company info
Fair value for a Budget flat fee MLS plan
Poor terms and flexibility
Only 20 photos on the MLS (experts recommend at least 22)
Includes some services we expect in a Budget plan
Bonus services include Yard sign and Lockbox
Pricing score
66
Upfront fee
$188
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
24
Listing term
12 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
83
MLS listing and syndication
Included
Seller contact info on MLS
Not Included
# of photos
20
Downloadable documents
Included
Virtual contract software
Unverified
Yard sign
Included
Lockbox
Included
Print marketing
Included
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Is this your business? Claim your profile here .
Plan name: Gold
Company Rating
4.6 ⭐️ (564 reviews)
At a glance Plan details Company reviews Company info
Fair value for a Budget flat fee MLS plan
Poor terms and flexibility
Unclear if plan has MLS listing photo limits
Includes some services we expect in a Budget plan
No bonus services included
Pricing score
78
Upfront fee
$149
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
28
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
18
MLS listing and syndication
Unverified
Seller contact info on MLS
Unverified
# of photos
Unverified
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Unverified
Lockbox
Unverified
Print marketing
Unverified
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 4.6 564 Google 4.7 558 Yelp 2.3 6
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Plan name: Platinum
Company Rating
4.6 ⭐️ (564 reviews)
At a glance Plan details Company reviews Company info
Poor value for a Budget flat fee MLS plan
Poor terms and flexibility
Unclear if plan has MLS listing photo limits
Includes some services we expect in a Budget plan
No bonus services included
Pricing score
66
Upfront fee
$195
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
16
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
5
MLS listing and syndication
Not Included
Seller contact info on MLS
Unverified
# of photos
Downloadable documents
Not Included
Virtual contract software
Not Included
Yard sign
Not Included
Lockbox
Not Included
Print marketing
Not Included
Customer support
Not Included
Support options
Support hours
Showing software
Not Included
Buyer messaging tools
Not Included
Remote broker support
Not Included
Pro photography
Not Included
3D walkthrough
Not Included
Digital floorplans
Not Included
Virtual staging
Not Included
Rating Total reviews Overall 4.6 564 Google 4.7 558 Yelp 2.3 6
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All Standard flat fee MLS plans available in Madison
Plan name: Flat Fee MLS Listing
Company Rating
4.9 ⭐️ (7 reviews)
At a glance Plan details Company reviews Company info
Great value for a Standard flat fee MLS plan
Good terms and flexibility
50 photos on the MLS (meets minimum expert recommendation)
Includes most services we expect in a Standard plan
Bonus services include Licensed broker/agent support and Professional photography
Pricing score
100
Upfront fee
$295
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
60
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
None
Services score
76
MLS listing and syndication
Included
Seller contact info on MLS
Unverified
# of photos
50
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Additional Fee: ($50)
Lockbox
Unverified
Print marketing
Included
Customer support
Included
Support options
Unverified
Support hours
Unverified
Showing software
Included
Buyer messaging tools
Unverified
Remote broker support
Included
Pro photography
Included
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 4.9 7 Google 4.9 7
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Plan name: Platinum
Company Rating
4.9 ⭐️ (3,713 reviews)
At a glance Plan details Company reviews Company info
Very good value for a Standard flat fee MLS plan
Great terms and flexibility
Maximum photos on the MLS
Includes most services we expect in a Standard plan
Bonus services include Licensed broker/agent support and Professional photography
Pricing score
66
Upfront fee
$499
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
84
Listing term
12 months
Cancellation fee
None
Fee for listing changes
None
Services score
83
MLS listing and syndication
Included
Seller contact info on MLS
Included
# of photos
Maximum
Downloadable documents
Included
Virtual contract software
Unverified
Yard sign
Additional Fee: ($49)
Lockbox
Included
Print marketing
Unverified
Customer support
Included
Support options
Unverified
Support hours
Unverified
Showing software
Included
Buyer messaging tools
Included
Remote broker support
Included
Pro photography
Included
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Business Address: 349-L Copperfield Blvd, New York, NY, United States, New York
Website: houzeo.com
Phone: (844) 448-0110
Plan Availability: Statewide
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Plan name: Gold
Company Rating
4.9 ⭐️ (3,713 reviews)
At a glance Plan details Company reviews Company info
Very good value for a Standard flat fee MLS plan
Great terms and flexibility
Maximum photos on the MLS
Includes most services we expect in a Standard plan
Bonus services include Licensed broker/agent support and Professional photography
Pricing score
66
Upfront fee
$479
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
84
Listing term
6 months
Cancellation fee
None
Fee for listing changes
None
Services score
83
MLS listing and syndication
Included
Seller contact info on MLS
Included
# of photos
Maximum
Downloadable documents
Included
Virtual contract software
Unverified
Yard sign
Additional Fee: ($49)
Lockbox
Included
Print marketing
Unverified
Customer support
Included
Support options
Unverified
Support hours
Unverified
Showing software
Included
Buyer messaging tools
Included
Remote broker support
Included
Pro photography
Included
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Business Address: 349-L Copperfield Blvd, New York, NY, United States, New York
Website: houzeo.com
Phone: (844) 448-0110
Plan Availability: Statewide
Is this your business? Claim your profile here .
Plan name: Wisconsin Economy Package
Company Rating
4.9 ⭐️ (244 reviews)
At a glance Plan details Company reviews Company info
Very good value for a Standard flat fee MLS plan
Poor terms and flexibility
Unclear if plan has MLS listing photo limits
Includes some services we expect in a Standard plan
Bonus services include Licensed broker/agent support
Pricing score
100
Upfront fee
$299
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
44
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
44
MLS listing and syndication
Included
Seller contact info on MLS
Included
# of photos
Unverified
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Additional Fee: ($40)
Lockbox
Additional Fee: ($150)
Print marketing
Included
Customer support
Included
Support options
Email, Phone
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Included
Pro photography
Additional Fee: ($180)
3D walkthrough
Additional Fee: ($199 – $399)
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 4.9 244 Google 4.9 240 Yelp 5.0 4
Business Address: 8053 E Bloomington Fwy, Bloomington, MN 55420
Website: buyself.com
Phone: (800) 556-3418
Plan Availability: Adams, Ashland, Barron, Bayfield, Brown, Buffalo, Burnett, Calumet, Chippewa, Clark, Columbia, Crawford, Dane, Dodge, Door, Douglas, Dunn, Eau Claire, Florence, Fond du Lac, Forest, Grant, Green, Green Lake, Iowa, Iron, Jackson, Jefferson, Juneau, Kenosha, Kewaunee, La Crosse, Lafayette, Langlade, Lincoln, Manitowoc, Marathon, Marinette, Marquette, Menominee, Milwaukee, Monroe, Oconto, Oneida, Outagamie, Ozaukee, Pepin, Pierce, Polk, Portage, Price, Racine, Richland, Rock, Rusk, Sauk, Sawyer, Shawano, Sheboygan, Taylor, Trempealeau, Vernon, Vilas, Walworth, Washburn, Washington, Waukesha, Waupaca, Waushara, Winnebago, Wood
Is this your business? Claim your profile here .
Plan name: Silver
Company Rating
4.9 ⭐️ (3,713 reviews)
At a glance Plan details Company reviews Company info
Very good value for a Standard flat fee MLS plan
Good terms and flexibility
Maximum photos on the MLS
Includes most services we expect in a Standard plan
Bonus services include Professional photography and Buyer messaging tools
Pricing score
66
Upfront fee
$449
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
68
Listing term
6 months
Cancellation fee
None
Fee for listing changes
None
Services score
77
MLS listing and syndication
Included
Seller contact info on MLS
Unverified
# of photos
Maximum
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Additional Fee: ($49)
Lockbox
Included
Print marketing
Unverified
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Included
Buyer messaging tools
Included
Remote broker support
Not Included
Pro photography
Included
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Business Address: 349-L Copperfield Blvd, New York, NY, United States, New York
Website: houzeo.com
Phone: (844) 448-0110
Plan Availability: Statewide
Is this your business? Claim your profile here .
Plan name: Bronze
Company Rating
4.9 ⭐️ (3,713 reviews)
At a glance Plan details Company reviews Company info
Very good value for a Standard flat fee MLS plan
Good terms and flexibility
24 photos on the MLS (meets minimum expert recommendation)
Includes most services we expect in a Standard plan
Bonus services include Professional photography
Pricing score
66
Upfront fee
$429
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
68
Listing term
6 months
Cancellation fee
None
Fee for listing changes
None
Services score
76
MLS listing and syndication
Included
Seller contact info on MLS
Unverified
# of photos
24
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Additional Fee: ($49)
Lockbox
Included
Print marketing
Unverified
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Included
Buyer messaging tools
Not Included
Remote broker support
Not Included
Pro photography
Included
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Business Address: 349-L Copperfield Blvd, New York, NY, United States, New York
Website: houzeo.com
Phone: (844) 448-0110
Plan Availability: Statewide
Is this your business? Claim your profile here .
Plan name: Silver Listing
Company Rating
N/A (Unverified)
At a glance Plan details Company reviews Company info
Very good value for a Standard flat fee MLS plan
Poor terms and flexibility
40 photos on the MLS (meets minimum expert recommendation)
Includes some services we expect in a Standard plan
No bonus services included
Pricing score
100
Upfront fee
$299
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
22
Listing term
3 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
84
MLS listing and syndication
Included
Seller contact info on MLS
Not Included
# of photos
40
Downloadable documents
Included
Virtual contract software
Unverified
Yard sign
Included
Lockbox
Included
Print marketing
Included
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Business Address: PO Box 620535 Middleton, WI 53562 (multiple locations)
Website: sconsinsells.com
Plan Availability: Statewide
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Plan name: Wisconsin Deluxe Package
Company Rating
4.9 ⭐️ (244 reviews)
At a glance Plan details Company reviews Company info
Very good value for a Standard flat fee MLS plan
Poor terms and flexibility
Maximum photos on the MLS
Includes some services we expect in a Standard plan
Bonus services include Licensed broker/agent support
Pricing score
66
Upfront fee
$499
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
44
Listing term
12 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
74
MLS listing and syndication
Included
Seller contact info on MLS
Included
# of photos
Maximum
Downloadable documents
Unverified
Virtual contract software
Included
Yard sign
Additional Fee: ($40)
Lockbox
Additional Fee: ($150)
Print marketing
Included
Customer support
Included
Support options
Email, Phone
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Included
Pro photography
Additional Fee: ($180)
3D walkthrough
Additional Fee: ($199 – $399)
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 4.9 244 Google 4.9 240 Yelp 5.0 4
Business Address: 8053 E Bloomington Fwy, Bloomington, MN 55420
Website: buyself.com
Phone: (800) 556-3418
Plan Availability: Adams, Ashland, Barron, Bayfield, Brown, Buffalo, Burnett, Calumet, Chippewa, Clark, Columbia, Crawford, Dane, Dodge, Door, Douglas, Dunn, Eau Claire, Florence, Fond du Lac, Forest, Grant, Green, Green Lake, Iowa, Iron, Jackson, Jefferson, Juneau, Kenosha, Kewaunee, La Crosse, Lafayette, Langlade, Lincoln, Manitowoc, Marathon, Marinette, Marquette, Menominee, Milwaukee, Monroe, Oconto, Oneida, Outagamie, Ozaukee, Pepin, Pierce, Polk, Portage, Price, Racine, Richland, Rock, Rusk, Sauk, Sawyer, Shawano, Sheboygan, Taylor, Trempealeau, Vernon, Vilas, Walworth, Washburn, Washington, Waukesha, Waupaca, Waushara, Winnebago, Wood
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Plan name: Wisconsin Standard Package
Company Rating
4.9 ⭐️ (244 reviews)
At a glance Plan details Company reviews Company info
Very good value for a Standard flat fee MLS plan
Poor terms and flexibility
50 photos on the MLS (meets minimum expert recommendation)
Includes some services we expect in a Standard plan
Bonus services include Licensed broker/agent support
Pricing score
66
Upfront fee
$399
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
44
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
73
MLS listing and syndication
Included
Seller contact info on MLS
Included
# of photos
50
Downloadable documents
Unverified
Virtual contract software
Included
Yard sign
Additional Fee: ($40)
Lockbox
Additional Fee: ($150)
Print marketing
Included
Customer support
Included
Support options
Email, Phone
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Included
Pro photography
Additional Fee: ($180)
3D walkthrough
Additional Fee: ($199 – $399)
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 4.9 244 Google 4.9 240 Yelp 5.0 4
Business Address: 8053 E Bloomington Fwy, Bloomington, MN 55420
Website: buyself.com
Phone: (800) 556-3418
Plan Availability: Adams, Ashland, Barron, Bayfield, Brown, Buffalo, Burnett, Calumet, Chippewa, Clark, Columbia, Crawford, Dane, Dodge, Door, Douglas, Dunn, Eau Claire, Florence, Fond du Lac, Forest, Grant, Green, Green Lake, Iowa, Iron, Jackson, Jefferson, Juneau, Kenosha, Kewaunee, La Crosse, Lafayette, Langlade, Lincoln, Manitowoc, Marathon, Marinette, Marquette, Menominee, Milwaukee, Monroe, Oconto, Oneida, Outagamie, Ozaukee, Pepin, Pierce, Polk, Portage, Price, Racine, Richland, Rock, Rusk, Sauk, Sawyer, Shawano, Sheboygan, Taylor, Trempealeau, Vernon, Vilas, Walworth, Washburn, Washington, Waukesha, Waupaca, Waushara, Winnebago, Wood
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Plan name: FSBO PLUS MLS
Company Rating
5.0 ⭐️ (7 reviews)
At a glance Plan details Company reviews Company info
Good value for a Standard flat fee MLS plan
Poor terms and flexibility
50 photos on the MLS (meets minimum expert recommendation)
Includes most services we expect in a Standard plan
No bonus services included
Pricing score
66
Upfront fee
$499
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
24
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
88
MLS listing and syndication
Included
Seller contact info on MLS
Not Included
# of photos
50
Downloadable documents
Included
Virtual contract software
Unverified
Yard sign
Included
Lockbox
Included
Print marketing
Included
Customer support
Included
Support options
Email, Phone
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 5.0 7 Google 5.0 7
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Plan name: Do It Yourself
Company Rating
4.6 ⭐️ (7 reviews)
At a glance Plan details Company reviews Company info
Good value for a Standard flat fee MLS plan
Good terms and flexibility
50 photos on the MLS (meets minimum expert recommendation)
Includes most services we expect in a Standard plan
Bonus services include Professional photography
Pricing score
66
Upfront fee
$399
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
60
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
None
Services score
76
MLS listing and syndication
Included
Seller contact info on MLS
Unverified
# of photos
50
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Additional Fee: ($50)
Lockbox
Unverified
Print marketing
Included
Customer support
Included
Support options
Unverified
Support hours
Unverified
Showing software
Included
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Included
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 4.6 7 Zillow 4.6 7
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Plan name: MLS Package
Company Rating
N/A (Unverified)
At a glance Plan details Company reviews Company info
Good value for a Standard flat fee MLS plan
Poor terms and flexibility
Only 8 photos on the MLS (experts recommend at least 22)
Includes some services we expect in a Standard plan
Bonus services include Licensed broker/agent support
Pricing score
95
Upfront fee
$249
Fee at closing
None
Required buyer's agent fee
2.00%
Terms & conditions score
26
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
52
MLS listing and syndication
Included
Seller contact info on MLS
Unverified
# of photos
8
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Additional Fee: ($29)
Lockbox
Additional Fee: ($29)
Print marketing
Included
Customer support
Included
Support options
Unverified
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Included
Pro photography
Additional Fee: ($169)
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Website: flatfeerealty.com
Phone: (860) 622-8036
Plan Availability: Adams, Brown, Calumet, Columbia, Crawford, Dane, Dodge, Door, Fond du Lac, Grant, Green Lake, Green, Iowa, Jefferson, Juneau, Kenosha, Kewaunee, Lafayette, Manitowoc, Marquette, Milwaukee, Monroe, Oconto, Outagamie, Ozaukee, Racine, Richland, Rock, Sauk, Shawano, Sheboygan, Vernon, Walworth, Washington, Waukesha, Waupaca, Waushara, Winnebago
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Plan name: Platinum +
Company Rating
4.6 ⭐️ (564 reviews)
At a glance Plan details Company reviews Company info
Fair value for a Standard flat fee MLS plan
Poor terms and flexibility
Unclear if plan has MLS listing photo limits
Includes some services we expect in a Standard plan
No bonus services included
Pricing score
100
Upfront fee
$295
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
16
Listing term
12 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
5
MLS listing and syndication
Not Included
Seller contact info on MLS
Unverified
# of photos
Downloadable documents
Not Included
Virtual contract software
Not Included
Yard sign
Not Included
Lockbox
Not Included
Print marketing
Not Included
Customer support
Not Included
Support options
Support hours
Showing software
Not Included
Buyer messaging tools
Not Included
Remote broker support
Not Included
Pro photography
Not Included
3D walkthrough
Not Included
Digital floorplans
Not Included
Virtual staging
Not Included
Rating Total reviews Overall 4.6 564 Google 4.7 558 Yelp 2.3 6
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Plan name: Flat Fee MLS
Company Rating
4.9 ⭐️ (84 reviews)
At a glance Plan details Company reviews Company info
Fair value for a Standard flat fee MLS plan
Poor terms and flexibility
Unclear if plan has MLS listing photo limits
Includes some services we expect in a Standard plan
No bonus services included
Pricing score
66
Upfront fee
$500
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
28
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
19
MLS listing and syndication
Unverified
Seller contact info on MLS
Unverified
# of photos
Unverified
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Unverified
Lockbox
Unverified
Print marketing
Unverified
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 4.9 84 Google 4.9 84
Business Address: 629 Hilltop Dr, Madison, WI 53711
Website: madcityhomes.com
Phone: (608) 438-3150
Plan Availability: Dane, Columbia, Sauk, Dodge, Iowa, Jefferson, Green, Rock
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Plan name: MLS +
Company Rating
N/A (Unverified)
At a glance Plan details Company reviews Company info
Poor value for a Standard flat fee MLS plan
Poor terms and flexibility
Unclear if plan has MLS listing photo limits
Includes some services we expect in a Standard plan
Bonus services include Licensed broker/agent support
Pricing score
66
Upfront fee
$499
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
28
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
55
MLS listing and syndication
Included
Seller contact info on MLS
Unverified
# of photos
Unverified
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Included
Lockbox
Unverified
Print marketing
Included
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Included
Buyer messaging tools
Unverified
Remote broker support
Included
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Business Address: 1000 Commerce Dr Suite 300 Oak Brook, IL 60523-8809
Website: buyowner.com
Phone: (800) 771-7777
Plan Availability: Statewide
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Plan name: Silver
Company Rating
N/A (Unverified)
At a glance Plan details Company reviews Company info
Poor value for a Standard flat fee MLS plan
Fair terms and flexibility
Only 6 photos on the MLS (experts recommend at least 22)
Includes some services we expect in a Standard plan
Bonus services include Buyer messaging tools
Pricing score
66
Upfront fee
$399
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
58
Listing term
3 months
Cancellation fee
Unverified
Fee for listing changes
None
Services score
27
MLS listing and syndication
Unverified
Seller contact info on MLS
Unverified
# of photos
6
Downloadable documents
Included
Virtual contract software
Unverified
Yard sign
Unverified
Lockbox
Unverified
Print marketing
Unverified
Customer support
Included
Support options
Unverified
Support hours
7 days a week, 24 hours a day
Showing software
Additional Fee
Buyer messaging tools
Included
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Additional Fee: ($40)
Digital floorplans
Unverified
Virtual staging
Unverified
Business Address: Varies by state
Website: flatfeegroup.com
Plan Availability: Appleton, Beloit, Brookfield, Cudahy, De Pere, Eau Claire, Fitchburg, Fond du Lac, Franklin, Franklin, Green Bay, Greenfield, Janesville, Kenosha, La Crosse, Madison, Manitowoc, Marshfield, Menasha, Mequon, Middleton, Milwaukee, Muskego, Muskego, Neenah, New Berlin, Oak Creek, Oconomowoc, Onalaska, Oshkosh, Racine, Sheboygan, South Milwaukee, Stevens Point, Stoughton, Sun Prairie, Superior, Tomah, Tomahawk, Two Rivers, Viroqua, Watertown, Waukesha, Waupun, Wausau, Wauwatosa, West Allis, West Bend, Wisconsin Rapids
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All Premium flat fee MLS plans available in Madison
Plan name: Gold
Company Rating
N/A (Unverified)
At a glance Plan details Company reviews Company info
Fair value for a Premium flat fee MLS plan
Good terms and flexibility
Only 6 photos on the MLS (experts recommend at least 22)
Includes some services we expect in a Premium plan
No bonus services included
Pricing score
100
Upfront fee
$599
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
60
Listing term
12 months
Cancellation fee
Unverified
Fee for listing changes
None
Services score
26
MLS listing and syndication
Unverified
Seller contact info on MLS
Unverified
# of photos
6
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Unverified
Lockbox
Unverified
Print marketing
Unverified
Customer support
Included
Support options
Unverified
Support hours
7 days a week, 24 hours a day
Showing software
Additional Fee
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Additional Fee: ($40)
Digital floorplans
Unverified
Virtual staging
Unverified
Business Address: Varies by state
Website: flatfeegroup.com
Plan Availability: Appleton, Beloit, Brookfield, Cudahy, De Pere, Eau Claire, Fitchburg, Fond du Lac, Franklin, Franklin, Green Bay, Greenfield, Janesville, Kenosha, La Crosse, Madison, Manitowoc, Marshfield, Menasha, Mequon, Middleton, Milwaukee, Muskego, Muskego, Neenah, New Berlin, Oak Creek, Oconomowoc, Onalaska, Oshkosh, Racine, Sheboygan, South Milwaukee, Stevens Point, Stoughton, Sun Prairie, Superior, Tomah, Tomahawk, Two Rivers, Viroqua, Watertown, Waukesha, Waupun, Wausau, Wauwatosa, West Allis, West Bend, Wisconsin Rapids
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Plan name: Agent Assistance
Price
$500 + $2500 at closing
Company Rating
4.9 ⭐️ (84 reviews)
At a glance Plan details Company reviews Company info
Fair value for a Premium flat fee MLS plan
Poor terms and flexibility
Unclear if plan has MLS listing photo limits
Includes some services we expect in a Premium plan
No bonus services included
Pricing score
70
Upfront fee
$500
Fee at closing
$2,500
Required buyer's agent fee
None
Terms & conditions score
28
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
21
MLS listing and syndication
Unverified
Seller contact info on MLS
Unverified
# of photos
Unverified
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Unverified
Lockbox
Unverified
Print marketing
Unverified
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 4.9 84 Google 4.9 84
Business Address: 629 Hilltop Dr, Madison, WI 53711
Website: madcityhomes.com
Phone: (608) 438-3150
Plan Availability: Dane, Columbia, Sauk, Dodge, Iowa, Jefferson, Green, Rock
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Plan name: $0 Plan from MHB Real Estate
Price
$0 + $3000 at closing
Company Rating
5.0 ⭐️ (1,063 reviews)
At a glance Plan details Company reviews Company info
Fair value for a Premium flat fee MLS plan
Poor terms and flexibility
Unclear if plan has MLS listing photo limits
Includes some services we expect in a Premium plan
No bonus services included
Pricing score
70
Upfront fee
$0
Fee at closing
$3,000
Required buyer's agent fee
None
Terms & conditions score
20
Listing term
Unverified
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
21
MLS listing and syndication
Unverified
Seller contact info on MLS
Unverified
# of photos
Unverified
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Unverified
Lockbox
Unverified
Print marketing
Unverified
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 5.0 1,063 Google 5.0 1,063
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Plan name: FSBO PLUS MLS ENHANCED
Price
$799 + $1600 at closing
Company Rating
5.0 ⭐️ (7 reviews)
At a glance Plan details Company reviews Company info
Fair value for a Premium flat fee MLS plan
Poor terms and flexibility
50 photos on the MLS (meets minimum expert recommendation)
Includes some services we expect in a Premium plan
No bonus services included
Pricing score
52
Upfront fee
$799
Fee at closing
$1,600
Required buyer's agent fee
None
Terms & conditions score
24
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
57
MLS listing and syndication
Included
Seller contact info on MLS
Not Included
# of photos
50
Downloadable documents
Included
Virtual contract software
Unverified
Yard sign
Included
Lockbox
Included
Print marketing
Included
Customer support
Included
Support options
Email, Phone
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 5.0 7 Google 5.0 7
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Plan name: MLS Premium
Company Rating
N/A (Unverified)
At a glance Plan details Company reviews Company info
Fair value for a Premium flat fee MLS plan
Poor terms and flexibility
Unclear if plan has MLS listing photo limits
Includes some services we expect in a Premium plan
No bonus services included
Pricing score
73
Upfront fee
$899
Fee at closing
None
Required buyer's agent fee
None
Terms & conditions score
28
Listing term
12 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
55
MLS listing and syndication
Included
Seller contact info on MLS
Unverified
# of photos
Unverified
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Included
Lockbox
Unverified
Print marketing
Included
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Included
Buyer messaging tools
Unverified
Remote broker support
Included
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Business Address: 1000 Commerce Dr Suite 300 Oak Brook, IL 60523-8809
Website: buyowner.com
Phone: (800) 771-7777
Plan Availability: Statewide
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Plan name: FSBO MLS Package
Price
$0 + $1595 at closing
Company Rating
4.5 ⭐️ (40 reviews)
At a glance Plan details Company reviews Company info
Fair value for a Premium flat fee MLS plan
Poor terms and flexibility
Only 6 photos on the MLS (experts recommend at least 22)
Includes some services we expect in a Premium plan
No bonus services included
Pricing score
65
Upfront fee
$0
Fee at closing
$1,595
Required buyer's agent fee
2.40%
Terms & conditions score
32
Listing term
6 months
Cancellation fee
Unverified
Fee for listing changes
$25
Services score
32
MLS listing and syndication
Included
Seller contact info on MLS
Not Included
# of photos
6
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Additional Fee: ($49)
Lockbox
Unverified
Print marketing
Unverified
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 4.5 40 Google 4.5 40
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Plan name: $450 Plan from Madison Flat Fee Homes
Price
$450 + $1550 at closing
Company Rating
4.8 ⭐️ (78 reviews)
At a glance Plan details Company reviews Company info
Poor value for a Premium flat fee MLS plan
Poor terms and flexibility
Unclear if plan has MLS listing photo limits
Includes some services we expect in a Premium plan
No bonus services included
Pricing score
70
Upfront fee
$450
Fee at closing
$1,550
Required buyer's agent fee
None
Terms & conditions score
28
Listing term
12 months
Cancellation fee
Unverified
Fee for listing changes
Unverified
Services score
21
MLS listing and syndication
Unverified
Seller contact info on MLS
Unverified
# of photos
Unverified
Downloadable documents
Unverified
Virtual contract software
Unverified
Yard sign
Unverified
Lockbox
Unverified
Print marketing
Unverified
Customer support
Unverified
Support options
Unverified
Support hours
Unverified
Showing software
Unverified
Buyer messaging tools
Unverified
Remote broker support
Unverified
Pro photography
Unverified
3D walkthrough
Unverified
Digital floorplans
Unverified
Virtual staging
Unverified
Rating Total reviews Overall 4.8 78 Google 4.8 78
Business Address: 6907 University Ave #222, Middleton, WI 53562
Website: madisonflatfeehomes.com
Phone: (608) 592-2100
Plan Availability: Dane, Columbia, Sauk, Green, Rock, Jefferson, Dodge
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Why trust us
Data sources
Our research team evaluated 33 flat fee MLS listing plans available in Madison, Wisconsin from 20 brokerages. We compiled and analyzed publicly available data points tied to pricing, plan services, customer reviews, and more to evaluate each Madison flat fee MLS plan and create our rankings.
Methodology
Our team used public business directories to identify every flat fee MLS company serving Madison. We identified each flat fee MLS company's individual flat fee MLS plans. We filtered that list and ranked the top flat fee MLS options based on the following criteria:
Pricing: We looked at each flat fee MLS plan's ability to provide a home seller's baseline needs for a low, upfront flat fee. We also looked at whether the plan requires a fee at closing, or has hidden fees or other financial restrictions.
Flexibility: We looked at how much control a seller will have over their sale with each flat fee MLS plan, factoring in the length of the listing term and a seller's ability to make listing changes on their own, to connect directly with potential buyers, and to cancel the plan.
Services: We evaluated each flat fee MLS plan's core services, including MLS listing and syndication, the amount of photos with the listing, lockbox, yard sign, customer service options, document support, showing tools, marketing collateral, and more.
Company reputation: We looked at customer ratings and feedback for the flat fee MLS plan provider, as well as its recent track record and activity in the market.
✍️ Editor’s note: We don't disqualify a flat fee MLS company or flat fee MLS plan for limited or missing data, but we may lower the plan's rating. We base our ratings on objective measurements and can only measure what we see. We regularly search for new data to update our flat fee MLS rankings accordingly.
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Authors & Editorial History
Our experts continually research, evaluate, and monitor real estate companies and industry trends. We update our articles when new information becomes available.