5 Best Madison Flat-Fee MLS Companies

If you're selling your home for sale by owner (FSBO) in Madison, hiring a flat-fee MLS service can help you increase your listing's visibility without breaking the bank.

The average commission rate for full-service listing agents in Madtown is approximately 3%. Based on the median sale price for Madison homes, as of January 2020, that translates to about $8,220.

In contrast, typical rates for flat-fee MLS companies in Madison are in between $225 and $599. Nationwide, the most basic plans can be as low as $50 to $99, while more comprehensive services range upwards of $1,000 to $3,000.

It's important to remember that every Madison flat-fee MLS service is different. When evaluating offerings, be sure to read the fine print: look at things like the length of the listing term (and how much it costs to extend); whether there's a fee to make changes to your listing; how many photos are allowed; the policy on buyer's agent commission; and more.

>> LEARN more about flat-fee MLS services and how to evaluate them.

To help you make the right choice, Clever has picked some of the top flat-fee MLS services across Madison.

Top Madison Flat-Fee MLS Companies in 2020

Madison Flat Fee Homes

Madison Flat Fee Homes

Price Range

$450+

Number of Photos

35

Listing Term

12 months

Description
Pricing
Pros & Cons
Reviews
  • Madison Flat Fee Homes is a licensed real estate brokerage that specializes in flat-fee MLS listing services
  • In addition to Madison, also services Dane, Columbia, Sauk, Iowa, Rock, Jefferson, Dodge, and Grant counties
  • Home valuation and comparative market analysis (CMA) included
  • You choose the buyer’s agent (Madison Flat Fee Homes recommends 3%)
  • Pay no buyer’s agent commission if you find an unrepresented buyer
  • Listings typically go live in 24 hours or less
  • Free listing term renewal and no cancellation fees
  • Negotiation and closing services available for additional fee

$450 - Full Service Flat Fee MLS Listing Plan

  • 12-month listing on South Central Wisconsin MLS and WIREX (Wisconsin-wide MLS)
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • At least 35 professionally taken photos
  • In-person listing appointment to go over CMA and set price
  • Yard sign
  • Printable property brochure
  • Lockbox
  • Showing scheduling and feedback through ShowTime


$950 - Negotiations and Closing Services (does not include MLS access as a standalone service)

  • Contract presentation and negotiation
  • Counteroffer preparation, presentation, and finalization


Additional fees may apply for: Homes with acreage, homes above 4,000 sqft, or multi-unit apartment buildings

Pros

  • Designated listing agent, administrative assistant, negotiation specialist, and transaction coordinator with purchase of both packages ($1,500 total)
  • Built-in home valuation and CMA
  • Work directly with the broker, not a referral service and receive an in-person listing appointment
  • Yard sign, printable property brochure, lockbox, showing scheduling included
  • Pay no buyer’s agent commission if you find the buyer
  • No cancellation fee

Cons

  • Only one flat-fee MLS listing option

As of August 17, 2020, Madison Flat Fee Homes has an average rating of 4.64/5 based on 128 reviews across Google, Zillow, and Yelp.

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Madcity Homes

Madcity Homes

Price Range

$500+

Number of Photos

N/A - Information unavailable

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Madcity Homes is a licensed, real estate brokerage based in Madison, WI, that specializes in flat-fee MLS listing services
  • Set your own buyer’s agent commission (2%, 2.5%, or 3%)
  • Retain the right to FSBO
  • Listing is posted within 24 hours of listing appointment
  • Professional photos available
  • Printable property data sheets
$500 - Flat Fee MLS package
  • 6-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • Property included in Realtor auto-email data feeds
  • Professional photos available
  • Comparable sales summary
  • Yard sign rental











$500 + $2,500 at closing - Broker Management package
  • Same as Flat Fee MLS package, plus:
  • Broker negotiation with buyer or buyer’s agent
  • Broker presents offers
  • Preparation of all necessary counteroffers, amendments, addenda, and notices
  • GE Supra Key lockbox
  • Online showing appointment service
  • Posting of seller disclosure statements to MLS
  • Broker holds earnest money in trust account if needed
  • Title assistance
  • Review of settlement statement


A-la-carte services include signs and installation, brochure box, 6-month listing extension, and 6-month re-listing

Pros

  • Professional photos available with base pricing
  • Comparable sales summary

Cons

  • Website unclear on number of photos uploaded to MLS

As of August 17, 2020, Madcity Homes and its broker, Sheri A Meland, have an average rating of 4.9/5 based on 130 reviews across Google, Facebook, and Zillow.

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Sconsin Sells

Sconsin Sells

Price Range

$299-$499

Number of Photos

25-50

Listing Term

3-12 months

Description
Pricing
Pros & Cons
Reviews
  • Sconsin Sells is a licensed, Wisconsin real estate brokerage that specializes in flat-fee MLS listing services
  • You set buyer’s commission (Sconsin Sells recommends 2%)
  • Buyer leads forwarded to you
  • Retain right to FSBO in base package
  • Seller disclosures and forms provided
$299 - Silver Listing
  • 3-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 25 photos
  • Email support
  • Buyer leads forwarded to you
  • Seller disclosures and forms
  • Remain FSBO
$499 - Gold Listing
  • Same as Silver Listing package, plus:
  • 12-month listing on MLS
  • 35 photos
  • Offer review and advice
  • Wire yard sign
  • Phone support
  • Pull sold comparables
  • Showing appointment service
  • Email blast to realtors
  • Combination lockbox

$499 + 1% at close - Platinum Listing
  • Same as Gold Listing package, plus:
  • Listed until sold
  • 50 photos
  • Wood stake yard sign
  • Professional photography
  • Market analysis
  • Flyer box and marketing tools
  • Full service until closing
  • Electronic lockbox
  • Offer negotiation
  • Monitoring of contingencies
  • Electronic documents and signing
  • Coordinates repairs and pre-sale inspections










A-la-carte services include photo upgrades, expedited listing, showing appointment service, commercial ads, lockbox, yard sign, and more

Pros

  • Buyer leads forwarded to you
  • Retain right to FSBO with base package
  • 25 photos in base package
  • Phone and email support

Cons

  • No built-in home valuation or market analysis for base package
  • Additional fees for open house postings

As of August 11, 2020, Sconsin Sells has an average rating of 4.4/5 based on 14 reviews across Google, Facebook, and Realtor.com.


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National Flat-Fee MLS Services & Brokers Operating in Madison

Flat Fee Realty

Flat Fee Realty

Price Range

$249

Number of Photos

6

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Flat Fee Realty is a nationwide flat-fee MLS referral service, licensed in Connecticut, that connects you with Wisconsin brokers and agents who will list your home on the MLS for a pre-negotiated rate
  • You set buyer’s agent commission
  • MLS photo upgrade available for $50
  • State disclosures and forms available
  • Unlimited listing changes
  • Buyer leads forwarded to you
  • Refund available within 30 days of purchase

$249 - MLS Listing package

  • 6-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 6 Photos
  • Free state disclosures
  • Unlimited listing changes
  • No cancellation fee
  • Buyer leads forwarded to you


MLS photo upgrade available for $50

Pros

  • Unlimited listing changes
  • No cancellation fee
  • Free state disclosures
  • Buyer leads forwarded to you
  • Refund available within 30 days of purchase

Cons

  • No built-in home valuation or market analysis
  • Limited coverage in rural areas

As of August 11, 2020, no third-party reviews exist for Flat Fee Realty. We will update when this information becomes available.

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Houzeo

Houzeo

Price Range

$275-375

Number of Photos

6 to max allowed

Listing Term

3-6 months

Description
Pricing
Pros & Cons
Reviews
  • Houzeo is a flat-fee MLS referral service that connects you with Wisconsin brokers and agents who will list your home on your local MLS for a pre-negotiated rate
  • Draft your listing, upload photos, set your price, and sign MLS contracts via Houzeo’s online dashboard
  • Autofills listing details using publicly available info about your home to expedite the listing process
  • Home valuation not included in service
  • Does not require that you offer buyer’s agent commission
  • Listing is typically live within 24 hours of submission
$275 - Bronze
  • 3-month listing on MLS
  • 6 Photos
  • Virtual tour
  • $25 for each listing change
  • Syndicated to Zillow, Trulia, Realtor.com, and more
$325 - Silver
  • Same as Bronze plan, plus:
  • 6-month listing on MLS
  • 24 Photos
  • 10 free listing changes
  • Select and communicate with Escrow Agent
$375 - Gold
  • Same as Silver plan, plus:
  • Max photos allowed by MLS
  • Federal and state disclosures forms














Pros

  • Free cancellation anytime (no refunds)
  • Freedom to specify any buyer’s agent commission
  • Listings typically go live within 24 hours

Cons

  • Limited coverage in rural areas
  • “Free changes” only apply to listing’s price, status, and property description; $10 for additional changes

As of August 10, 2020, Houzeo has an average rating of 4.8/5 based on 21 reviews on Google.

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Alternatives to Flat-Fee MLS in Madison

The Madison real estate market is increasing rapidly. According to Zillow, the median home value rose 4.1% over the past year and is expected to increase by 3.9% in the next year. To realize your home's full value (or ideally more), it's important to weigh all of your options for selling before making a final decision.

Quick Tip: Don't let upfront "savings" cost you thousands when you sell your home...

Yes, a flat-fee MLS service can save you money on commission — if you know what you're doing. However, homes listed "For Sale By Owner" with an MLS service typically sell for thousands less than agent-assisted homes. 

Plus, there's no guarantee your home actually sells. Since flat-fee MLS services are paid upfront, that means you're out the hundreds of dollars you already spent. 

The Alternative: List with Clever and get a top agent for a reduced rate. 

At Clever, our free service connects you to top-rated agents from name brands like Keller Williams, RE/MAX, Century 21, and more — full-service agents with a proven record of selling fast, for top dollar. 

You pay $0 upfront. So if you don't see the value when you talk to an agent, you're free to walk away. No strings attached. But if you do decide to work with any agent, you'll also get an exclusive low rate — a flat $3,000 or a reduced commission of just 1%.