If you're selling your home for sale by owner (FSBO) in Wisconsin, hiring a flat-fee MLS service can help you increase your listing's visibility without breaking the bank.
The average commission rate for full-service listing agents in the The Badger State is approximately 3%. Based on the median sale price for Wisconsin homes, as of November 2019, that translates to about $5,790.
In contrast, typical rates for flat-fee MLS companies in Wisconsin are in the $225 to $599+ range. The most basic plans can be as low as $50 to $99, while more comprehensive services range upwards of $1,000 to $3,000.
It's important to remember that every Wisconsin flat-fee MLS service is different. When evaluating offerings, be sure to read the fine print: look at things like the length of the listing term (and how much it costs to extend); whether there's a fee to make changes to your listing; how many photos are allowed; the policy on buyer's agent commission; and more.
>> LEARN more about flat-fee MLS services and how to evaluate them.
To help you make the right choice, Clever has picked some of the top flat-fee MLS services across the state of Wisconsin.
Top Wisconsin Flat-Fee MLS Companies in 2020
Madcity Homes
Madcity HomesPrice Range
$500-$500+
Number of Photos
N/A - Information unavailable
Listing Term
6 months
- Madcity Homes is a licensed, Wisconsin real estate brokerage that specializes in flat-fee MLS listing services
- Set your own buyer’s agent commission (2%, 2.5%, or 3%)
- Retain the right to FSBO
- Listing is posted within 24 hours of listing appointment
- Professional photos available
- Printable property data sheets
- $500 - Flat Fee MLS package
- 6-month listing on MLS
- Syndicated to Realtor.com, Zillow, Trulia, and more
- Property included in Realtor auto-email datafeeds
- Professional photos available
- Comparable sales summary
- Yard sign rental
- Printable property data sheets
- $500 + $2,500 at closing - Broker Management package
- Same as Flat Fee MLS package, plus:
- Broker negotiation with buyer or buyer’s agent
- Broker presents offers
- Preparation of all necessary counter offers, amendments, addenda, and notices
- GE Supra Key lockbox
- Online showing appointment service
- Posting of seller disclosure statements to MLS
- Broker holds earnest money in trust account if needed
- Title assistance
- Review of settlement statement
A-la-carte services include signs and installation, brochure box, 6-month listing extension, and 6-month re-listing
Pros
- Professional photos available with base pricing
- Comparable sales summary
- Printable real estate forms
Cons
- No built-in home valuation
- Website unclear on number of photos uploaded to MLS
As of January 15, 2020:
- 4.9-out-of-5-star rating on Google (72 reviews)
- 5-out-of-5-star rating on Facebook (27 reviews)
- A-rated on Angie’s List (8 reviews)
- 4.0-out-of-5-star rating for Sheri Meland (broker) on Zillow (40 reviews)
Sconsin Sells
Sconsin SellsPrice Range
$299-$499
Number of Photos
25-50
Listing Term
3-12 months
- Sconsin Sells is a licensed, Wisconsin real estate brokerage that specializes in flat-fee MLS listing services
- You set buyer’s commission (Sconsin Sells recommends 2%)
- Buyer leads forwarded to you
- Retain right to FSBO in base package
- Seller disclosures and forms provided
$299 - Silver Listing
| $499 + 1% at close - Platinum Listing
|
A-la-carte services include photo upgrades, expedited listing, showing appointment service, commercial ads, lockbox, yard sign, and more
Pros
- Buyer leads forwarded to you
- Retain right to FSBO with base package
- 25 photos in base package
- Phone and email support
Cons
- No built-in home valuation or market analysis for base package
- Additional fees for open house postings
As of August 11, 2020, Sconsin Sells has an average rating of 4.4/5 based on 14 reviews across Google, Facebook, and Realtor.com.
- Google: 5/5 (3 reviews)
- Facebook: 4.4/5 (7 reviews)
- Realtor.com: 4/5 (4 reviews)
- BBB: A+
Wisconsin Flat Fee Homes
Wisconsin Flat Fee HomesPrice Range
$550
Number of Photos
25
Listing Term
12 months
- Wisconsin Flat Fee Homes is a licensed real estate brokerage that specializes in flat-fee MLS listing services
- Home valuation and Comparative Market Analysis (CMA) included
- Professional photography
- In-person listing appointment
- 2.4% buyer’s agent commission required (pay nothing if you find an unrepresented buyer)
- Listings typically go live in 24 hours or less
- No cancellation fees
- Negotiation and closing services available for additional fee
$550 - Full Service Flat Fee MLS Listing Plan
- 12-month listing on RANW MLS (Green Bay, Fox Valley, Oshkosh, and Fond du Lac) and WIREX (Wisconsin-wide MLS)
- Syndicated to Realtor.com, Zillow, Trulia, and over 800 other sites
- 25 photos
- Professional photography
- In-person listing appointment
- Comparative Market Analysis (CMA)
- Yard sign (where available)
- Printable property brochure
- Lockbox
- Showing scheduling through ShowTime
$950 - Negotiations and Closing Services (does not include MLS access as a standalone service)
- Contract presentation and negotiation
- Counteroffer preparation, presentation, and finalization
- Coordinates inspections, title, and closing services
- Settlement statement review
- Report home as “Sold” to the MLS
Additional fees may apply for: Homes with acreage, homes above 4,000 sqft, or multi-unit apartment buildings
Pros
- Designated listing agent, administrative assistant, negotiation specialist, and transaction coordinator with purchase of both packages ($1,500 total)
- Built-in home valuation and CMA
- Work directly with the broker, not a referral service and receive an in-person listing appointment
- Yard sign, printable property brochure, lockbox, showing scheduling included
- Pay no buyer’s agent commission if you find the buyer
- No cancellation fee
Cons
As of August 8, 2020, Broker Noelle Stevens has a 4.9-out-of-5-star rating on Zillow.
- Zillow: 4.9/5 (61 reviews)
National Flat-Fee MLS Services & Brokers Operating in Wisconsin
Flat Fee Realty
Flat Fee RealtyPrice Range
$249
Number of Photos
6
Listing Term
6 months
- Flat Fee Realty is a nationwide flat-fee MLS referral service, licensed in Connecticut, that connects you with Wisconsin brokers and agents who will list your home on the MLS for a pre-negotiated rate
- You set buyer’s agent commission
- MLS photo upgrade available for $50
- State disclosures and forms available
- Unlimited listing changes
- Buyer leads forwarded to you
- Refund available within 30 days of purchase
$249 - MLS Listing package
- 6-month listing on MLS
- Syndicated to Realtor.com, Zillow, Trulia, and more
- 6 Photos
- Free state disclosures
- Unlimited listing changes
- No cancellation fee
- Buyer leads forwarded to you
MLS photo upgrade available for $50
Pros
- Unlimited listing changes
- No cancellation fee
- Free state disclosures
- Buyer leads forwarded to you
- Refund available within 30 days of purchase
Cons
- No built-in home valuation or market analysis
- Limited coverage in rural areas
As of August 11, 2020, no third-party reviews exist for Flat Fee Realty. We will update when this information becomes available.
Houzeo
HouzeoPrice Range
$275-375
Number of Photos
6 to max allowed
Listing Term
3-6 months
- Houzeo is a flat-fee MLS referral service that connects you with Wisconsin brokers and agents who will list your home on your local MLS for a pre-negotiated rate
- Draft your listing, upload photos, set your price, and sign MLS contracts via Houzeo’s online dashboard
- Autofills listing details using publicly available info about your home to expedite the listing process
- Home valuation not included in service
- Does not require that you offer buyer’s agent commission
- Listing is typically live within 24 hours of submission
$275 - Bronze
| $375 - Gold
|
Pros
- Free cancellation anytime (no refunds)
- Freedom to specify any buyer’s agent commission
- Listings typically go live within 24 hours
Cons
- Limited coverage in rural areas
- “Free changes” only apply to listing’s price, status, and property description; $10 for additional changes
As of August 10, 2020, Houzeo has an average rating of 4.8/5 based on 21 reviews on Google.
Alternatives to Flat-Fee MLS in Wisconsin
The Wisconsin real estate market is increasing rapidly. According to Zillow, the median home value rose 5.4% over the past year and is expected to see an increase of 4.5% in 2020. To realize your home's full value (or ideally more), it's important to weigh all of your options for selling before making a final decision.
- Flat-Fee Real Estate Agents
- Discount Real Estate Agents
- Low-Commission Real Estate Agents
- 1% Commission Real Estate Agents
- Sell to an iBuyer