If you're selling your home for sale by owner (FSBO) in Wisconsin, hiring a flat-fee MLS service can help you increase your listing's visibility without breaking the bank.
The average commission rate for full-service listing agents in the The Badger State is approximately 3%. Based on the median sale price for Wisconsin homes, as of November 2019, that translates to about $5,790.
In contrast, typical rates for flat-fee MLS companies in Wisconsin are in the $225 to $599+ range. The most basic plans can be as low as $50 to $99, while more comprehensive services range upwards of $1,000 to $3,000.
It's important to remember that every Wisconsin flat-fee MLS service is different. When evaluating offerings, be sure to read the fine print: look at things like the length of the listing term (and how much it costs to extend); whether there's a fee to make changes to your listing; how many photos are allowed; the policy on buyer's agent commission; and more.
>> LEARN more about flat-fee MLS services and how to evaluate them.
To help you make the right choice, Clever has picked some of the top flat-fee MLS services across the state of Wisconsin.
Top Wisconsin Flat-Fee MLS Companies in 2020
Madcity Homes
Madcity HomesPrice Range
$500-$500+
Number of Photos
N/A - Information unavailable
Listing Term
6 months
- Madcity Homes is a licensed, Wisconsin real estate brokerage that specializes in flat-fee MLS listing services
- Set your own buyer’s agent commission (2%, 2.5%, or 3%)
- Retain the right to FSBO
- Listing is posted within 24 hours of listing appointment
- Professional photos available
- Printable property data sheets
- $500 - Flat Fee MLS package
- 6-month listing on MLS
- Syndicated to Realtor.com, Zillow, Trulia, and more
- Property included in Realtor auto-email datafeeds
- Professional photos available
- Comparable sales summary
- Yard sign rental
- Printable property data sheets
- $500 + $2,500 at closing - Broker Management package
- Same as Flat Fee MLS package, plus:
- Broker negotiation with buyer or buyer’s agent
- Broker presents offers
- Preparation of all necessary counter offers, amendments, addenda, and notices
- GE Supra Key lockbox
- Online showing appointment service
- Posting of seller disclosure statements to MLS
- Broker holds earnest money in trust account if needed
- Title assistance
- Review of settlement statement
A-la-carte services include signs and installation, brochure box, 6-month listing extension, and 6-month re-listing
Pros
- Professional photos available with base pricing
- Comparable sales summary
- Printable real estate forms
Cons
- No built-in home valuation
- Website unclear on number of photos uploaded to MLS
As of January 15, 2020:
- 4.9-out-of-5-star rating on Google (72 reviews)
- 5-out-of-5-star rating on Facebook (27 reviews)
- A-rated on Angie’s List (8 reviews)
- 4.0-out-of-5-star rating for Sheri Meland (broker) on Zillow (40 reviews)
Sconsin Sells
Sconsin SellsPrice Range
$350-$599
Number of Photos
25-50
Listing Term
9 months up to until sold
- Sconsin Sells is a licensed, Wisconsin real estate brokerage that specializes in flat-fee MLS listing services
- You set buyer’s commission (Sconsin Sells recommends 2%)
- Buyer leads forwarded to you
- Retain right to FSBO in base package
- Seller disclosures and forms provided
- $350 - Silver Listing package
- 9-month listing on MLS
- Syndicated to Realtor.com, Zillow, Trulia, and more
- 25 photos
- Phone and email support
- Buyer leads forwarded to you
- Seller disclosures and forms
- Remain FSBO
- $699 - Gold Listing package
- Same as Silver Listing package, plus:
- 12-month listing on MLS
- 35 photos
- Offer review and advice
- Yard sign
- Pull sold comparables
- Showing appointment service
- Email blast to realtors
- Combination lockbox
- $599 + $1,750 at close - Platinum Listing package
- Same as Gold Listing package, plus:
- Listed until sold
- 50 photos
- Professional photography
- Full service until closing
- Electronic lockbox
- Offer negotiation
- Monitoring of contingencies
- Electronic documents and signing
A-la-carte services include photo upgrades, expedited listing, showing appointment service, commercial ads, lockbox, yard sign, and more
Pros
- Buyer leads forwarded to you
- Retain right to FSBO with base package
- 25 photos in base package
- Phone and email support
Cons
- No built-in home valuation or market analysis for base package
As of January 16, 2020:
Wisconsin Flat Fee Homes
Wisconsin Flat Fee HomesPrice Range
$550
Number of Photos
25
Listing Term
12 months
- Wisconsin Flat Fee Homes is a licensed real estate brokerage that specializes in flat-fee MLS listing services
- Home valuation and Comparative Market Analysis (CMA) included
- Professional photography
- In-person listing appointment
- 2.4% buyer’s agent commission required (pay nothing if you find an unrepresented buyer)
- Listings typically go live in 24 hours or less
- No cancellation fees
- Negotiation and closing services available for additional fee
- $550 - Full Service Flat Fee MLS Listing Plan
- 12-month listing on RANW MLS (Green Bay, Fox Valley, Oshkosh, and Fond du Lac) and WIREX (Wisconsin-wide MLS)
- Syndicated to Realtor.com, Zillow, Trulia, and over 800 other sites
- 25 photos
- Professional photography
- In-person listing appointment
- Comparative Market Analysis (CMA)
- Yard sign (where available)
- Printable property brochure
- Lockbox
- Showing scheduling through ShowTime
- $950 - Negotiations and Closing Services (does not include MLS access as a standalone service)
- Contract presentation and negotiation
- Counteroffer preparation, presentation, and finalization
- Coordinates inspections, title, and closing services
- Settlement statement review
- Report home as “Sold” to the MLS
Additional fees may apply for: Homes with acreage, homes above 4,000 sqft, or multi-unit apartment buildings
Pros
- Designated listing agent, administrative assistant, negotiation specialist, and transaction coordinator with purchase of both packages ($1,500 total)
- Built-in home valuation and CMA
- Work directly with the broker, not a referral service and receive an in-person listing appointment
- Yard sign, printable property brochure, lockbox, showing scheduling included
- Pay no buyer’s agent commission if you find the buyer
- No cancellation fee
Cons
As of January 13, 2020:
- Broker Noelle Stevens has a 4.9-out-of-5-star rating on Zillow (61 reviews)
National Flat-Fee MLS Services & Brokers Operating in Wisconsin
Flat Fee Realty
Flat Fee RealtyPrice Range
$249
Number of Photos
6
Listing Term
6 months
- Flat Fee Realty is a nationwide flat-fee MLS referral service, licensed in Connecticut, that connects you with Wisconsin brokers and agents who will list your home on the MLS for a pre-negotiated rate
- You set buyer’s agent commission
- MLS photo upgrade available for $79
- State disclosures and forms available
- Unlimited listing changes
- Buyer leads forwarded to you
- Refund available within 30 days of purchase
- $249 - MLS Listing package
- 6-month listing on MLS
- Syndicated to Realtor.com, Zillow, Trulia, and more
- 6 Photos
- Free state disclosures
- Unlimited listing changes
- No cancellation fee
- Buyer leads forwarded to you
MLS photo upgrade available for $79
Pros
- Unlimited listing changes
- No cancellation fee
- Free state disclosures
- Buyer leads forwarded to you
- Refund available within 30 days of purchase
Cons
- No built-in home valuation or market analysis
- Limited coverage in rural areas
As of January 22, 2020:
- 4.5-out-of-5-star rating on Facebook (4 reviews)
Houzeo
HouzeoPrice Range
$225-$375
Number of Photos
6-24
Listing Term
3-6 months
- Houzeo is a flat-fee MLS referral service that connects you with Wisconsin brokers and agents who will list your home on your local MLS for a pre-negotiated rate
- Draft your listing, upload photos, set your price, and sign MLS contracts via Houzeo’s online dashboard
- Autofills listing details using publicly available info about your home to expedite the listing process
- Home valuation not included in service
- Does not require that you offer buyer’s agent commission
- Listing is typically live within 24 hours of submission
- $225 - Bronze
- 3-month listing on MLS
- 6 Photos
- $25 for each listing change
- Syndicated to Zillow, Trulia, Realtor.com, and more
- $325 - Silver
- 6-month listing on MLS
- 24 Photos
- Syndicated to Zillow, Trulia, Realtor.com, and more
- 10 free listing changes
- Open Houses included in 10 free changes
- Select and communicate with Escrow Agent
- $375 - Gold
- Same as Silver plan, plus:
- Federal and state disclosures forms
- eFile Federal & State Disclosures
Pros
- Free cancellation anytime (no refunds)
- Freedom to specify any buyer’s agent commission
- Listings typically go live within 24 hours
Cons
- Limited coverage in rural areas
- “Free changes” only apply to listing’s price, status, and property description
- $10 for additional changes
- $30-50 for changes to photos and additional open houses
As of January 1, 2020:
- 4.7-out-of-5-star rating on Google (15 reviews)
Alternatives to Flat-Fee MLS in Wisconsin
The Wisconsin real estate market is increasing rapidly. According to Zillow, the median home value rose 5.4% over the past year and is expected to see an increase of 4.5% in 2020. To realize your home's full value (or ideally more), it's important to weigh all of your options for selling before making a final decision.
- Flat-Fee Real Estate Agents
- Discount Real Estate Agents
- Low-Commission Real Estate Agents
- 1% Commission Real Estate Agents
- Sell to an iBuyer