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Homecoin is a flat fee MLS company that lets you list your home on the multiple listing service (MLS) for as little as $149 — a fraction of the 3% (about $12,000) you’d typically pay a listing agent on a $400,000 home. It’s available in 22 states and appeals to sellers who want to save money by managing their own sale.
But while Homecoin is one of the cheapest MLS-only services, it’s not the best option for most sellers. You’ll get limited support and must handle pricing, marketing, negotiations, and paperwork on your own — a risky move when homes sold without an agent average $55,000 less than those sold with one.[1]
If you want to save on commission without taking on all the work, consider a better alternative like Houzeo, which offers extra features such as automated offer management, showing scheduling, and faster listing syndication. Or, for hands-on help from a top-rated realtor, try a low-commission agent who provides full service for around 1.5%, helping you maximize your sale price and peace of mind.
Homecoin flat fee MLS plans and pricing
Homecoin’s MLS Listing Help service has three tiers. Each plan requires an additional MLS listing fee that varies by market. Homecoin notes it will cover any initial MLS fines on your listing.
| Basic | Review ($99+) | Full Service ($299+) |
|---|---|---|
| ✅ Email support | ✅ Everything in Basic, plus: | ✅ Everything in Review, plus: |
| ❌ You create and manage listing yourself | ✅ Up to 1 hour of live support via phone/screenshare | ✅ Up to 1.5 hours of live support via phone / screenshare |
| ❌ No dedicated staff member | ✅ Staff review of listing form for common errors | ✅ Homecoin creates the listing for you |
| ❌ No live support | ✅ Dedicated staff member | ✅ Kickoff call to discuss questions and collect information |
Basic plan ($0 + MLS listing fee)
Ideal for confident, experienced sellers who want to handle every aspect of their sale on their own. You’ll create and manage your listing from start to finish, with Homecoin available only for basic email support. This option works best if you’re comfortable writing your property description and navigating the MLS without any professional guidance.
Review plan ($99 + MLS listing fee)
Adds an extra layer of security for DIY sellers who still want a second pair of eyes. You’ll put together your listing, and a dedicated Homecoin staff member will review it with you to catch common errors or issues. You’ll also get up to one hour of live support via phone or screenshare, which is helpful if you want reassurance before your listing goes live.
Full Service plan ($299 + MLS listing fee)
The most hands-off option Homecoin recommends for most sellers. The company handles the data entry and creates the MLS listing for you, then reviews it together to ensure accuracy. You’ll start with a kickoff call to discuss your goals, get up to 1.5 hours of live support, and work with a dedicated staff member throughout the process. This plan is a good fit if you want the convenience of a done-for-you listing.
The following services can be added to your plan for an extra fee. Some services aren’t available in all states.
- Lockbox rental: $125
- Sign post rental: $99+
- Pro photography: $182+
Traditional real estate agents
In many states, Homecoin offers traditional real estate agents for buyers and sellers. The agents provide full service and representation. However, you’ll only get in-person assistance if you pay the standard 2.5% commission rate. Otherwise, you can pay $149/hr or a $2,999 flat fee.
If you want to list with a traditional agent, you’ll likely get better service and save more money with a low-commission realtor.
Who does Homecoin work best for?
Homecoin is for home sellers who want to avoid paying a 3% commission to a listing agent and are willing to manage the sale themselves. However, not everyone is equipped to successfully sell a home on their own.
Homecoin may be a good fit if:
- You have experience with and expertise in selling homes
- You're comfortable handling most of the sales process yourself
- You're just looking for MLS access and a few other basic services
Homecoin is likely not the right fit if:
- You don't have in-depth knowledge of the home sale process
- You don't have a lot of time to dedicate to the sale
- You want hands-on, in-person support
- You want traditional services like help getting your home ready to sell and coordinating open houses
Need more support at a great price? Clever Real Estate gets you a low 1.5% listing fee with top-rated, full-service agents from trusted brokerages like Century 21 and Keller Williams. You'll receive affordable, comprehensive support from an expert dedicated to maximizing your sale price. Just answer a few quick questions, and we’ll match you with a top-rated agent near you.
Homecoin pros and cons
Pros
- Great value for the Basic plan
- Positive customer reviews
- Unlimited photos for all plans
Cons
- Very limited support
- No contract review or pricing assistance
- Lockbox and yard sign cost extra
Homecoin reviews from customers
Homecoin has mostly positive customer reviews, rated 4.6 out of 5 based on over 350 reviews.
Positive reviews often highlight the impressive savings customers get from the low-cost MLS listing, among the industry's lowest prices.
Homecoin was fantastic. I would recommend that you have them review your listing for the small additional fee. Very helpful! We sold our home directly in two days and saved thousands in commissions. Why pay a listing broker when you are your home’s best agent!
A recent customer shared how Homecoin’s pay-as-you-go model made the process simple and affordable:
I have sold 2 properties through homecoin in the last 30 days. I like their a la carte pricing structure. It provides added help for a fee if requested to an inexperienced FSBO owner and allows the freedom to just sell your property if you already understand the process. This saved my dad a ton of money. Thanks, Homecoin!
While Homecoin’s no-frills plans mean customer support is limited, several reviewers were happy with the service provided.
Homecoin was the right price point and worked out great. I made a few listing mistakes, but the staff kindly helped me fix them and explained Illinois’ extra rules. They guided me through the MLS process and helped me save 2.5% of the sale price.
The few negative reviews of Homecoin mostly came from customers who made a mistake on their listing or who were unprepared for the amount of work selling a house requires and frustrated by Homecoin’s lack of assistance.
I’ve used Homecoin a few times over the years, but the service has gotten worse as the company’s grown. My most recent listing took over 72 hours to go live despite its 24-hour guarantee...communication was slow, I had to repeatedly call for updates, and several errors delayed my MLS posting. I’d rather pay more for a service that’s responsive and organized.
To be fair to Homecoin, its Basic plan is very no-frills, and the company doesn’t promise much in the way of assistance. These issues highlight that Homecoin can work for experienced sellers, but it’s not a good fit if you’re new to selling a home or need support.
Homecoin company info
| 🏢 Business address | 600 B St, Ste 300, San Diego, CA 92101 |
| 🌐 Website | homecoin.com |
| 📞 Phone number | (888) 400-2513 |
| 🗓️ Founding | 2009 |
| 🏆 Credibility | Licensed in 22 states. Third-largest real estate brokerage by number of transactions in the United States in 2025.[2] |
Homecoin alternatives
Homecoin vs. other flat fee MLS companies
Homecoin offers excellent savings compared to most of its competitors, especially if you’re looking for a no-frills MLS listing service and you don’t require much support. However, if you need agent assistance, alternative companies may offer better value.
Houzeo provides more hands-on guidance and a wider range of features than Homecoin, including built-in offer management, showing scheduling, and faster listing syndication to major real estate sites. Its plans cost more than Homecoin's, but you're paying up for convenience and automation (ideal if you want more control and visibility throughout the selling process.)
Beycome’s Basic plan is similar to Homecoin’s, both in terms of price and service. However, Beycome gets a slight edge thanks to its unlimited listing changes compared to Homecoin’s 10 free changes. Beycome’s higher-tier plans are more expensive than Homecoin’s, but they also come with more support and features, such as aerial photography, negotiation assistance, and transaction coordination.
Fizber is another popular flat fee MLS option, although it generally comes up short compared to Homecoin. Its basic MLS listing plan costs over twice as much as Homecoin’s but also has a much lower photo limit and only a 6-month listing term.
ISoldMyHouse.com also doesn’t provide as good of value as Homecoin. Its basic plan is about three times more expensive, and it only gives you a 6-photo limit and a 6-month listing term.
Homecoin vs. low-commission agents
Flat fee MLS services like Homecoin work best for confident, hands-on sellers. But if you’re not comfortable handling everything yourself, a low-commission agent can be a smart way to still save on commission.
Low-commission agents (which you can find through services like Clever Real Estate) charge just 1.5% to list your home and offer full service, managing all parts of the sale for you.
You’ll pay more upfront than you would with Homecoin, but you'll have a lot less work on your shoulders, and you'll likely sell for a much higher price. Agents are experts at pricing, marketing, and negotiating, which can help you get top dollar for your home.
- FSBO listings sell for 13% less on average vs. agent-assisted sales
- Clever lets you list with top local realtors for just 1.5% at closing
- Get full in-person representation, showings, pro photos, and more
