8 Best Virginia Flat-Fee MLS Companies

If you're selling your home for sale by owner (FSBO) in Virginia, hiring a flat-fee MLS service can help you increase your listing's visibility without breaking the bank.

The average commission rate for full-service listing agents in the Old Dominion is approximately 3%. Based on the median sale price for Virginia homes, as of November 2019, that translates to about $9,930.

In contrast, typical rates for flat-fee MLS companies in Virginia are in the $69 to $2,499+ range. The most basic plans can be as low as $50 to $99, while more comprehensive services range upwards of $1,000 to $3,000.

It's important to remember that every Virginia flat-fee MLS service is different. When evaluating offerings, be sure to read the fine print: look at things like the length of the listing term (and how much it costs to extend); whether there's a fee to make changes to your listing; how many photos are allowed; the policy on buyer's agent commission; and more.

>> LEARN more about flat-fee MLS services and how to evaluate them.

To help you make the right choice, Clever has picked some of the top flat-fee MLS services across the state of Virginia.

Top Virginia Flat-Fee MLS Companies in 2020

Price Range

$299-999

Number of Photos

8-30

Listing Term

6 months up to until sold

Description
Pricing
Pros & Cons
Reviews
  • Cottage Street Realty is a flat-fee MLS service operated by Flat Fee Group, a licensed real estate brokerage in Virginia, Maryland, and Washington D.C.
  • Contracts, addendums, and disclosures
  • Buyer leads forwarded to you
  • Printable color flyer
  • A-la-carte services include signs, market analyses, open house announcements, and more
  • Unlimited listing changes can be purchased for $45
$299 - Basic package
  • Sale or Rent
  • 6-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 8 Photos
  • Contracts, addendums, and disclosures
  • Buyer leads forwarded to you
$399 - Showcase package
  • Same as Basic package, plus:
  • 30 photos
  • Lock box upon request
  • Yard sign
  • Showing service

$599 - Premium package
  • Same as Showcase package, plus:
  • 12-month listing on MLS
  • Comparable market analysis (CMA)
  • Printable color flyer
  • Contract review, guide to settlement
$999 - Full Service package
  • Same as Premium package, plus:
  • Listed until sold
  • Professionally installed sign post
  • Handling of negotiations

A-la-carte services include signs, market analyses, open house announcements, and more

Unlimited listing changes can be purchased for $45

Pros

  • Buyer leads forwarded to you
  • 50 photos in base package

Cons

  • $45 for unlimited listing changes
  • Market analysis not included in base package

As of August 4, 2020, Cottage Street Realty has an average rating of 5/5 based on 10 reviews across Google, Yelp, and Zillow.

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DNK Real Estate

DNK Real Estate

Price Range

$249-799

Number of Photos

6-25

Listing Term

12 months

Description
Pricing
Pros & Cons
Reviews
  • DNK Real Estate is a licensed real estate brokerage in D.C., Maryland, and Virginia that specializes in flat-fee MLS listing services
  • DNK Real Estate offers flat fee MLS listing services, as well as full- and limited-service real estate agents
  • The company offers many a-la-carte services with their flat fee packages, but all their services are non-refundable
  • A-la-carte services include: Expedited flat fee mls listing, uploading extra photos, virtual tours, yard signs, realtor lock box, and printable flyers
  • It typically takes two to three business days to list with DNK Real Estate
  • Buyer’s agent commission isn’t required, but if a buyer’s agent brings a buyer you’re expected to pay their commission fee
  • Sales comps are available at certain pricing tiers
$249 - Basic
  • 12-month listing on MLS
  • Syndicated to MLS, Realtor.com, Trulia, Zillow, and more
  • 6 photos per listing

$499 - Deluxe
  • Same as Basic package, plus:
  • 15 photos per listing
  • Sale comps
  • Printable online flyers

$799 - Premium
  • Same as Deluxe package, plus:
  • 25 photos per listing
  • Yard signs


Pros

  • 1% limited service options available for home sellers that need help with contracts
  • Lots of a-la-carte options help home sellers customize the service to their needs

Cons

  • Upsells on services that are standard for other flat fee MLS services, e.g., $10 for extra photo uploads, $25 to change listing info, etc.
  • Other flat fee MLS services charge less and provide more out of the box
  • $2000 non-refundable fee to use access 1% limited-service agent
  • Need to pay for sales comps in your area

As of August 4, 2020, DNK Real Estate has an average rating of 4.9/5 based on 10 reviews across Facebook and Zillow.

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Hampton Roads Flat Fee MLS

Hampton Roads Flat Fee MLS

Price Range

$195

Number of Photos

30

Listing Term

12 months

Description
Pricing
Pros & Cons
Reviews
  • Hampton Roads Flat Fee MLS is a flat-fee MLS service operated by Peninsula Homes Real Estate, a licensed real estate brokerage that services the Hampton Roads area
  • Buyer’s agents contact you directly
  • You set the buyer’s agent commission
  • Unlimited, free updates
  • All required state forms
  • Cancel anytime

$195

  • 12-month listing on MLS
  • Syndicated on Realtor.com, Rein.com (the Hampton Roads’ area public MLS site), and more
  • 30 photos
  • Unlimited, free updates
  • All required state forms
  • Maintain control of your Zillow listing
  • Free listing renewals

Pros

  • Work directly with a local broker, not a referral service
  • Buyer’s agents contact you directly
  • Free listing renewals
  • Cancel anytime

Cons

  • Only offers one package
  • No pricing or home valuation assistance
  • Only lists on the Hampton Roads’ area MLS, not all of Virginia

As of August 6, 2020, Greg Ford, Peninsula Homes Real Estate’s broker, has an average rating of 5/5 based on 3 reviews on Zillow.

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Home Discovery Realtors

Home Discovery Realtors

Price Range

$379

Number of Photos

40

Listing Term

Until sold

Description
Pricing
Pros & Cons
Reviews
  • Home Discovery Realtors is a licensed real estate brokerage in Virginia that specializes in flat-fee MLS listings
  • Set your own listing term (unlimited, free extensions)
  • Broker assistance, contract review, and marketing consultation
  • Provides online forms and data entry
  • All inquiries forwarded to you
  • Cancel anytime for free
  • Offers for sale sign, printable brochures, and property website for free

$379 - Diamond Flat Fee MLS Listing Package

  • Choose your listing term (with free extensions)
  • Up to 40 photos on the MLS
  • Listing syndicated to Realtor.com
  • Broker IDX
  • Online data entry and online forms
  • Marketing consultation
  • Broker assistance/consultation
  • For sale sign, printable brochures
  • Contract and legal disclosures forms and review
  • Property web page with contact information
  • Lockboxes and additional signs at extra cost

Pros

  • No cancellation fee
  • All buyer leads are forwarded to you
  • Built-in contract review and marketing support

Cons

  • Limited flexibility — only one pricing option available
  • Policy on listing changes unclear

As of August 7, 2020, Home Discovery Realtors has an A+ rating on the Better Business Bureau.

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Net Realty Now

Net Realty Now

Price Range

$299-1,299

Number of Photos

50-150

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Net Realty Now is a licensed real estate brokerage that specializes in flat-fee MLS listing services in Virginia, Washington, D.C., Maryland, and New York
  • Set your own buyer’s agent commission (Net Realty Now recommends 2%-2.5%)
  • Buyer leads forwarded to you
  • Unlimited text editing of your MLS listing
$299 - Flat Fee MLS Package
  • 6-month listing on the MLS
  • 50 photos
  • Listing syndicated to Realtor.com, Zillow, Homes.com, and more
  • Unlimited text editing of your MLS listing
  • Comparable sales info on similar properties if available
  • No closing fees
  • Legal documents to complete transaction
  • Buyer leads forwarded to you

$1299 - Full Support Flat Fee Package
  • Same as Flat Fee MLS Package, plus:
  • 150 photos
  • All end-to-end paperwork completed electronically
  • Marketing advice
  • Contract negotiations
  • Guidance through the sale process








Online appointment service through Showingtime can be purchased for $50. Full service representation can be added for 3-4% at closing.

Fees may be incurred for excessive photo editing of submitted pictures.

  • Pros:
    • 50 photos in base package
    • Buyer leads forwarded to you
    • Unlimited text editing of your MLS listing
  • Cons
    • No built-in home valuation

As of August 17, 2020, Net Realty Now has an average rating of 4.53/5 based on 21 reviews across Yelp and Zillow.

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United Brokers LTD

United Brokers LTD

Price Range

$99-875

Number of Photos

6-Unlimited

Listing Term

3 months up to until sold

Description
Pricing
Pros & Cons
Reviews
  • United Brokers LTD is a real estate brokerage licensed in North Carolina, South Carolina, and Virginia that specializes in flat-fee MLS listing services
  • You choose the buyer’s agent commission (must be 2-4%)
  • Buyer and agent inquires forwarded directly to you
  • Free status and price changes (not in Basic plan)
  • Free cancellation anytime
$99 - Basic
  • 3-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 6 photos
  • Phone and email support from the broker
  • Required forms and disclosures (downloadable)
$195 - Standard
  • Same as Basic plan, plus:
  • 3-month listing on MLS
  • 16 photos
  • Free price and status changes
  • Centralized Showing Services (CSS) and e-Showings scheduling and feedback services (where available)
  • Sample purchase contract

$295 - Enhanced
  • Same as Standard plan, plus:
  • 12-month listing on MLS
  • Unlimited photos (max allowed by MLS)
  • Negotiation and closing services ($800)
$875 - Full Service
  • Unlimited listing on MLS (until sold or you cancel)
  • For Sale sign
  • Comparative market analysis (CMA) for pricing assistance
  • Negotiation and closing services (included)








A-la-carte services include: For Sale signs, listing renewals, photo editing, listing on a second MLS, CSS, e-Showing, and more

Pros

  • Work directly with the broker, not a referral service
  • Free cancelation anytime
  • Pay no buyer’s agent commission if you find a buyer

Cons

  • Website can be difficult to navigate; contact broker with questions or for more information.
  • No CMA is provided

As of August 10, 2020, United Brokers LTD has an average rating of 4.87/5 based on 34 reviews across Facebook and Yelp, as well as an A+ accreditation on BBB.

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Virginia Flat Fee MLS

Virginia Flat Fee MLS

Price Range

$99-149

Number of Photos

6-25

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Virginia Flat Fee MLS is a local affiliate of Brokerless, a nationwide, flat-fee referral service that connects sellers with local brokers
  • You set the buyer’s agent commission and pay no commission if you find the buyer
  • Listings typical go live in 24-48 hours (after all paperwork is submitted)
  • State required forms and disclosures
  • Free status changes
  • Your contact information appears on the MLS listing — buyer and agent inquiries are forwarded to you

$99

  • 6-month listing on MLS
  • 6-month listing on Realtor.com (basic)
  • Syndicated to Zillow, Trulia, and more
  • 6 photos
  • State required forms and disclosures (downloadable)
  • Your contact information on the MLS listing


$149

  • Same as $99 package, plus:
  • 6-month listing on Realtor.com (Showcase)
  • 25 photos

Pros

  • Pay no commission if you find a buyer
  • Your contact info appears on MLS listing — buyer and agent inquiries are forwarded to you
  • Free status changes

Cons

  • Only 6-month listing options available
  • No pricing or home valuation assistance
  • No a-la-carte services like lockboxes, for sale signs, etc.

As of August 8, 2020, Virginia Flat Fee MLS does not have third party reviews, but parent company Brokerless has an A+ ranking by the Better Business Bureau.

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National Flat-Fee MLS Services & Brokers Operating in Virginia

FSBO.com

FSBO.com

Price Range

$399.95

Number of Photos

Varies by state

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • FSBO.com is a nationwide flat-fee MLS referral service that connects you with licensed brokerage MLSmart Realty, LLC. MLSmart Realty then handles the listing or refers you to a local brokers who will put your home on the MLS for a pre-negotiated rate
  • Set your own buyer’s agent commission (FSBO.com recommends 2-3%)
  • Making changes to your MLS listing may have additional fees
  • Cancel anytime (possible additional fee)

$399.95 - MLS package

  • 6-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • Approx. 20 photos
  • Yard sign (where available)


FSBO.com also has a package for listing on their website — not the MLS — for $99.95


Services, price, and details of FSBO.com flat-fee MLS packages vary by state. States with minimum service requirements may also have additional fees due at closing. Check the website for specifics in your area. 

Pros

  • Set your own buyer’s agent commission

Cons

  • Only one package to choose from
  • Experience, additional fees, and service quality may vary depending on your state’s broker
  • Doesn’t have full coverage in every state and not available at all in North Dakota

As of August 12, 2020, FSBO.com has an average rating of 4.9/5 based on 26 reviews on Zillow and an A+ rating with Better Business Bureau.

Note: As a referral service, the reviews and service quality of your local FSBO.com broker may vary. Be sure to research your broker before signing a listing agreement.

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Alternatives to Flat-Fee MLS in Virginia

The Virginia real estate market is increasing rapidly. According to Zillow, the median home value rose 3.8% over the past year and is expected to see an increase of 3.9% in 2020. To realize your home's full value (or ideally more), it's important to weigh all of your options for selling before making a final decision.

Quick Tip: Don't let upfront "savings" cost you thousands when you sell your home...

Yes, a flat-fee MLS service can save you money on commission — if you know what you're doing. However, homes listed "For Sale By Owner" with an MLS service typically sell for thousands less than agent-assisted homes. 

Plus, there's no guarantee your home actually sells. Since flat-fee MLS services are paid upfront, that means you're out the hundreds of dollars you already spent. 

The Alternative: List with Clever and get a top agent for a reduced rate. 

At Clever, our free service connects you to top-rated agents from name brands like Keller Williams, RE/MAX, Century 21, and more — full-service agents with a proven record of selling fast, for top dollar. 

You pay $0 upfront. So if you don't see the value when you talk to an agent, you're free to walk away. No strings attached. But if you do decide to work with any agent, you'll also get an exclusive low rate — a flat $3,000 or a reduced commission of just 1%.

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