When selling a house for sale by owner (FSBO) in Utah, posting on the multiple listing service (MLS) greatly increases the number of buyers who will see your listing. Agents use the MLS to find properties for their clients, and listings are automatically syndicated to real estate sites like Zillow, Redfin, and Realtor.com.
While a traditional listing agent charges 2.5–3% to sell a home, a flat fee MLS service will list your house on the local MLS for just a few hundred dollars.
However, you'll need to consider the trade-offs before paying for this type of service.
Who should use a flat fee MLS listing service?
A flat fee MLS listing can work particularly well if you have the time and experience to sell a house on your own.
If you decide to sell FSBO, you have plenty of flat fee MLS listing services to choose from in Utah.
However, if you haven't sold FSBO before, keep the following in mind:
- You'll essentially be your own agent. You'll handle pricing, showings, negotiations, paperwork, and qualifying buyers on your own. While some flat fee MLS companies offer limited broker assistance, it'll cost you a premium, and the level of service usually falls short of what a listing agent typically provides.
- You'll probably still need to pay a buyer's agent fee, since most buyers use an agent and other sellers won't make them pay for their agent out of pocket.
- The biggest potential downside of a flat fee MLS listing is that your home may sell for less than it would with an agent, despite all the time and effort you put in. Homes sold without a realtor sell for about 6% less on average, canceling any commission savings. That may explain why the majority of sellers who try the FSBO route end up listing with an agent.
If you want a less risky way to save money, you may want to consider hiring a reputable discount broker. You'll still save on real estate commissions, but you'll have a dedicated agent by your side.
7 best Utah flat fee MLS companies
|Avg. customer rating (1–5)
|4.9 (222 reviews)
|Counties: Davis County, Salt Lake County, Utah County, Weber County
Cities: Brigham City, Cedar City, Logan, Moab, Park City, Price, St. George, Tooele
|4.9 (69 reviews)
|4.7 (60 reviews)
|4.6 (8 reviews)
|Flat Rate Homes
|4.6 (342 reviews)
|Flat Fee Group
|4.6 (8 reviews)
|4.9 (1,822 reviews)
Why you should trust us
We spent dozens of hours researching flat fee MLS companies throughout the country. Our process included:
- Researching more than 140 national, regional, and local flat fee MLS services to compare services, contract terms, and fees
- Mystery shopping more than 20 flat fee MLS companies to understand the consumer experience
- Interviewing sellers and realtors who have experience with flat fee MLS real estate transactions
- Analyzing Google, Trustpilot, BBB, and Facebook reviews for each business
- Visiting user forums like Reddit and Bigger Pockets for additional perspectives
Do you need an MLS listing?
If you decide to sell without a realtor, the only way you can get on the multiple listing service is with a flat fee MLS company. The MLS is where most real estate agents find properties for their clients, and posting on the MLS is how your listing gets on home-buying websites like Zillow, Realtor.com, and Redfin. If you're not on the MLS, buyers will have a much harder time finding your property.
What to consider before hiring a flat fee MLS service
- You'll save on listing fees.
- You'll have more control over the sale.
- You can choose the services you need.
- You'll pay a buyer's agent to negotiate against you.
- You may miss out on leads.
- You'll likely encounter extra fees.
You’ll save on listing fees
Savings are a driver for many people who use a flat fee MLS company. You can pay a few hundred dollars to get your house listed instead of paying an agent a commission. On a $350,000 home, the typical 3% seller's agent commission would be $10,500.
You'll still have to pay a buyer's agent to negotiate against you
A flat fee MLS listing helps you avoid paying a traditional listing agent's fee, but you'll still need to cover the buyer's agent commission. Almost all buyers work with an agent, and since buyers already have to pay cash for a down payment, agent commissions typically come from the seller's proceeds.
Unfortunately, buyer's agents often have the upper hand in FSBO sales, simply because they have more experience with these negotiations. The typical FSBO seller pays more in concessions and sells for about $120,000 less than the median sale price of homes sold through an agent.
You’ll have more control over the sale
If you're more of a DIYer, you'll appreciate the control that using a flat fee MLS realtor company gives you over marketing, showings, and negotiations. Some people also find that the lack of an agent can make the negotiations between buyer and seller more personal.
You may miss out on leads
Flat fee MLS listings don't always get as many leads as they should. Buyer's agents may caution their clients against pursuing these types of listings because they worry FSBO sellers will be hard to work with or need extra help from the buyer's agent, which could cause a conflict of interest.
Additionally, MLS rules require a licensed agent to post a listing. So your contact information will only appear in the Agent Remarks section on the MLS — not directly on sites like Zillow and Redfin.
Most of the time, you'll depend on your flat fee broker to forward you inquiries and showing requests. If your flat fee MLS listing agent manages a lot of listings, they may not forward leads promptly, as this Houzeo customer found out.
You can choose the services you need
Most flat fee MLS companies have different packages so you can choose the level of support you need to sell your home.
If you're not in a hurry to sell, you may not need much more than an MLS listing and a way for buyers to get in touch.
If you're on a tighter timeline or don't have much experience with selling real estate, you can choose a plan that features broker assistance with pricing, paperwork, and negotiations. While these plans cost more, they're typically still cheaper than a traditional real estate agent commission.
You'll likely encounter extra fees
Flat fee MLS companies are somewhat notorious for hidden fees, such as an extra percentage of the sale price charged at closing. Companies may also advertise a budget MLS listing, but then charge a premium for basics like listing changes, lock boxes, additional photos, and the ability to receive buyer inquiries and showing requests directly.
Selling your home is difficult, even with a flat-fee MLS company to handle your listing. Add in hidden fees, a la carte services, and premium service tiers, and you'll save a lot less than you planned, but still be stuck with most of the work.
There's a better option. Clever pre-negotiates cheaper listing fees with the top agents in your area. You still save on commission, while getting the support of a full-service agent.
- Clever partner agents offer full-service support for a fraction of the full-service price: a 1.5% listing fee — half the typical rate.
- Clever sellers save an average of $7,000 on commission AND they get offers 2.8x faster than the national average
Ready to find real estate agents who can help you save thousands on your sale? Enter your zip code below to get started!
7 best Utah flat fee MLS companies: Full breakdown
Ari Realty: Best for full agent support at a steep discount
- There are no up-front fees, and you can cancel anytime without penalty.
- A designated transaction coordinator will assist you through the sale process.
- There's no cheaper option for sellers who only want a simple listing.
- There's no option for uploading a video or virtual tour.
Ari Realty fees and services
Ari Realty offers a hassle-free FSBO experience with no up-front cost. The service is geared toward sellers who are looking for a full-service experience. The company has one package that provides professional photos, a lockbox, a real estate sign, showing assistance, and an e-signature. Your listing will be handled directly by a local broker, and you can cancel anytime.
Ari Realty offers services to some areas of Utah, including Davis County, Salt Lake County, Utah County, and Weber County. Many reviewers commented on the good communication and quick response times. If you're looking for a full-service experience, Ari Realty offers good value. But if you'd rather have a simple, affordable flat fee listing, other choices will save you more money.
Intermountain Properties: Best for simple, affordable listings
- Your name and contact info are added to the listing, so buyers will always contact you directly.
- You can change your listing details anytime for free.
- None of the packages offer support with marketing or photography.
Intermountain Properties fees and services
|Basic plan, plus:
Intermountain Properties offers an affordable flat fee solution for Utah home sellers. It offers two packages, which are competitively priced. Both packages offer unlimited listing changes, but we recommend considering the Premium package for the additional photos, longer term, and yard sign.
Available across Utah, Intermountain Properties provides a good value for sellers looking for a simple, effective flat fee MLS listing. If you need more support, it offers an optional full-service add-on for an additional $700 at closing. This gets you a licensed agent who will oversee all aspects of the negotiation.
Intermountain Properties' reviews are positive, with an average score of 4.9 out of 5 across 69 reviews. Past sellers mentioned good customer support from the agents. Also, if you're environmentally conscious, you'll like that Intermountain Properties is an eco-friendly company with 90% paperless operations.
ISoldMyHouse.com: Best for online resources
- Both packages are good value for what you get.
- The company generally has positive customer reviews.
- The free online resources can help you learn how to sell on your own.
- The basic package only comes with 10 photos.
- Some customers complain that customer service operates almost entirely online.
- Neither package comes with many free extras.
ISoldMyHouse.com fees and services
|Get LISTED! plan, plus:
ISoldMyHouse.com is a nationwide brokerage with generally favorable online reviews. It offers two plans in Utah with similar services.
The entry-level package is Get LISTED! Essentially a no-frills deal, you'll get a six-month listing and lead forwarding. While fairly cheap, the major drawback of this plan is that it only includes 10 photos. Since photos are an important part of drawing in interested buyers, that limit may be too restrictive for you.
The Get SOLD! package includes 25 photos (or whatever the maximum is that the local MLS allows) plus a 12-month listing. While it's a bit more expensive than Get LISTED!, overall it provides better value for money.
Also, while ISoldMyHouse.com generally has good reviews, some past clients complain that its customer service operates almost entirely online. If you prefer talking to a representative over the phone, you may want to look elsewhere.
Utah Broker: Best for a range of options, from basic to full-service
- You can modify, pause, and restart your listing for free anytime.
- Every package comes with 50 photos.
- You can purchase extras like a lockbox, sign frame, and professional photos.
- The company has a confusing, outdated website with manual forms.
- There are limited customer reviews.
Utah Broker fees and services
Utah Broker is a brokerage established in 1992 that offers three flat fee packages, including a limited-service option for $500 and two full-service packages for $1,000–2,000. The company offers MLS coverage across the entire state of Utah.
At $500, the limited service isn't the best value. However, Utah Broker’s two full-service packages offer a lot for the money — including assistance with appointment scheduling, offers, negotiations, contracts, and unlimited broker advice. The $2,000 Platinum plan includes extras like a lockbox and professional photos, but the Gold plan will meet most sellers' needs.
Be aware that Utah Brokers' website is extremely outdated, vague, and difficult to navigate. Additionally, the company has limited reviews online from real customers.
Flat Rate Homes: Best for a traditional listing experience at a discount
- You get a dedicated agent who handles all aspects of the transaction.
- Professional photography and marketing tools are included.
- You can cancel anytime.
- There are no limited-service options.
- The three-month guarantee is limited to only three counties.
Flat Rate Homes fees and services
Flat Rate Homes is a brokerage that offers a flat rate full-service MLS listing. Available across Utah, its $1,950 package includes a dedicated local agent to handle all showings, paperwork, offers, negotiations, and title and escrow. Flat Rate Homes has some nice marketing offerings. It offers YouTube videos, social media marketing, and a personal property website with your listing.
Flat Rate Homes offers a "Sold in 3 Months Guarantee." If your home has been active on the MLS for 90 days and hasn't gone under contract, the company will refund your $1,950 fee. The catch is that your home must be located in Davis County, Utah County, or Salt Lake County to qualify.
Flat Rate Homes has good reviews that mention responsive customer service. It's one of the pricier flat fee options in Utah, but it could be a good fit for someone who wants a full-service experience for less than the cost of a traditional agent.
Flat Fee Group: Best for customizable packages
- The company offers a competitively priced base plan.
- You can upgrade to 25 photos for a reasonable price.
- Your listing’s status and price changes are free.
- The listing broker has very few online reviews.
Flat Fee Group’s fees and services
|Bronze plan, plus:
|Gold plan, plus:
|$0 upfront + 1.5% at closing
|Same as Platinum plan
Flat Fee Group is a national company that partners with a local broker, Lynn Fillmore of Utah Broker, to offer flat fee MLS listings in Utah. It offers several packages, from basic, limited service to full service. It's available throughout most of Utah, but you should contact the company to confirm you're in a qualifying location.
Flat Fee Group's service packages cover a wide price range, starting at $100 and going up to $2,000. If you're a savvy FSBO seller, you might be comfortable using a limited-service plan where you're the main contact for buyers and agents.
If you want more support, the full-service options might be a better fit. For the best value, we recommend the Silver package for limited service and the Gold package for full service.
Reviews for Lynn Fillmore are limited and somewhat mixed. Sellers tend to appreciate the customer service that accompanies the full-service options, especially compared to the cost of a traditional listing agent. But a few reviews complain about the lack of value with the limited-service plans.
Houzeo: Best for managing listings online
- It's easy to manage your listing and home showings online.
- Most of Houzeo’s online reviews are positive.
- Listing changes are expensive for the entry-level package.
- All packages are pricey for what they offer.
- Some customers complain that the mobile app is buggy and frequently crashes.
- Reviews note that customer service is often difficult to reach and slow to fix errors.
- Some customers complain about serious mistakes and hidden fees.
Houzeo fees and services
|Bronze package, plus:
|$379 upfront + 0.5% at closing (min. $999)
|Silver package, plus:
|$349 upfront + 1% at closing (min. $999)
|Gold package, plus:
Houzeo is a nationwide company that offers four different pricing plans. Most are poor value for money, with the cheapest Bronze plan providing only a three-month listing and just six photos. Both of the premium plans will set you back a costly $999. Only the Silver plan, at $399, is comparable to what other companies offer, although the 6-month listing term is still on the low side.
While Houzeo mostly has good reviews online, there are some serious complaints. Some customers said they felt pressured to provide positive reviews, while others complained that their listings contained errors — such as being posted to the wrong MLS or displaying the wrong list price. Difficulty contacting customer service was also a common theme of negative Houzeo reviews.
The one positive we can say about Houzeo is that its online platform makes it easy to create your listing and manage showings. However, for most sellers, that benefit doesn't outweigh the risks.
How to get an MLS listing without a realtor in Utah
1. Educate yourself on the for sale by owner (FSBO) process
A flat fee MLS company is technically your agent, but they generally don't do most of what a real estate agent does. You'll essentially be selling by yourself.
When selling FSBO in Utah, you'll need to learn about local, state, and federal real estate laws and procedures, such as what you're legally required to disclose to sellers.
One option is to hire a transaction coordinator or real estate attorney to help with paperwork, title, escrow, and closing requirements.
2. Find the right flat fee MLS listing service for you
There are many companies to choose from, so compare your options before making a decision. You should start by reading online reviews from third-party sites like Google and Trustpilot.
For each company, find out what they offer in terms of photo limits, marketing materials, listing terms, and cancellation policy. You'll also want to ensure the company has good MLS coverage since most states have multiple local MLSs. Also check how buyer leads are forwarded to you, how showings are managed, and whether they offer assistance for things like pricing, negotiations, and paperwork.
Read the fine print as well. Some companies have restrictions and fees that are hidden in their contracts.
3. Choose a service package
Most companies offer packages with different levels of support, ranging from a basic listing to hands-on agent support throughout the selling process.
At a minimum, a flat fee MLS company should provide:
- A 6–12 month listing term
- A decent photo limit (preferably 25 or more)
- Free listing changes
- Lead forwarding
Some companies may provide add-ons for a fee, such as:
- Electronic lockboxes
- Pricing assistance, such as a comparative market analysis
- Professional photography
- Marketing materials, like a custom yard sign, virtual tour, and social media coverage
- An online dashboard to manage showings, offers, forms, and contracts
- Broker assistance for negotiations
The package you choose will ultimately depend on the value offered and level of service you feel you need.
Top alternatives to a flat fee MLS service in Utah
Sell with a discount broker
The best discount realtors offer the same real estate services as a traditional full-service agent, but for a fraction of the cost. While traditional realtors charge 3%, discount realtors charge as little as 1–1.5%.
Some discount brokers even offer flat rates, typically starting at about $5,000.
More discount realtors are becoming available, but not all offer the same level of service, savings, and value. That's why we recommend talking to realtors from a few brokerages before making a decision.
If you want to compare your options in Utah, Clever Real Estate may be a good place to start.
When you request an agent through Clever, you'll receive multiple agent matches from top local brokerages, like RE/MAX and Keller Williams. You can compare agents and choose the best one for you.
Clever's agent network includes 19,000 top-performing realtors across the country — who all offer discounted rates through Clever's network. When you sell your home, you'll pay a listing fee of just 1.5% (about half the typical rate).
Why pay more in commission fees for less service? Clever offers you bigger savings without sacrificing the service you expect from a traditional realtor.
✅ You'll only pay 1.5% to list your home
✅ You'll work with a full-service realtor from a top broker
✅ It's free, with zero obligation — you can walk away at any time
Saving on realtor fees doesn't have to mean sacrificing service. Find a top local agent today!
Try selling for sale by owner without an MLS listing
It's technically possible to sell your house without listing it on the MLS. But this method isn't likely to work all that well unless you already have a buyer lined up.
Without an MLS listing, fewer buyers will know your house is for sale. The MLS is the main way real estate agents find properties for their clients. It also guarantees that your listing gets on popular home-buying websites, including Zillow.
If you forgo an MLS listing, you must rely on less effective sites like Facebook Marketplace and Craigslist. Or you can hope that a buyer sees the for sale sign in your yard.
FAQ about flat fee MLS listings in Utah
What is the best flat fee MLS listing service in Utah?
Ari Realty is one of the best flat fee MLS services in Utah because it offers a full-service listing experience — including professional photos and a dedicated transaction coordinator — for a 0.5% listing fee. For those comfortable selling FSBO, Intermountain Properties offers an extremely affordable basic listing service with an average customer rating of 4.9/5. ISoldMyHouse.com, Flat Fee Group, and Flat Rate Homes are also good options for Utah home sellers. Find the best flat fee MLS Utah companies near you!
How much do flat fee MLS services cost in Utah?
Typically, you should expect to pay about $200–400 for a flat fee MLS services in Utah. However, we've seen basic plans for as low as $100 and more comprehensive services that charge $2,000 for a full-service listing. How much does an MLS listing service cost?
Do I still need to pay the buyer's agent commission?
We strongly recommend offering a commission to the buyer's agent. This will incentivize agents to bring their clients to your home. How much you offer is up to you, but most buyer's agent commissions in Utah average 2.68%. Some flat fee companies require a minimum buyer's agent commission.