Should You Use It?

Steven Porrello's Photo
By Steven Porrello Updated February 24, 2023


Overall rating | Quality of service | Marketing | Customer experience | Cost | User friendliness | Methodology

You can list your home on for free, though a paid "Closing Assistance" package is available. However, your home won't be listed on the MLS (multiple listing service), which seriously shrinks the pool of potential buyers. was founded in 1999 and was one of the first websites to offer a listing platform for FSBO sellers. Below we’ll dig deeper into its services and track record to see if it offers you the best value.

Bottom line: Do we recommend

We don’t think is right for every FSBO seller. The company’s biggest shortcoming is the fact that it doesn’t list you on the MLS or any other popular real estate sites (like Zillow). Your home will be listed only on, which gets decent traffic but not enough to compete with Zillow or By not exposing your home on an MLS, you will severely limit who sees your listing.

That said, if you live in a really hot real estate market — and you’re confident your home will sell itself without much marketing — it won't hurt to list your home on for free. But we recommend you do this in addition to other strategies, like listing on Zillow.

When you list FSBO, you’ll still do all the legwork yourself, including crafting a listing description, pricing the home right, taking photos, scheduling showings, and reviewing the paperwork on closing day. may provide you with some assistance, but that help doesn’t compare to that of a licensed real estate agent.

If you want your home to be listed on an MLS, check out our guide on flat fee listing (FFMLS) companies that will better suit your needs.

Are you sure you want to sell FSBO?

Selling FSBO requires a lot of time and effort. Companies like Clever Real Estate negotiate with top-performing agents who provide full service for only 1.5% in listing fees. Save thousands today! Learn more. vs. FFMLS alternatives

FFMLS company Locations Avg. customer review Listing fee
Beycome AL, CA, CT, FL, GA, MN, NC, SC 4.3 $99-499 + 1%
Fizber Nationwide 3.9 $295
Homecoin CA, FL, GA, MI, MO, NY, NC, SC, TN, VA, WI 4.9 $95+
Houzeo Nationwide 4.9 $199-999+
Show more

In-depth breakdown


📊 Our rating: 3.0/5

  • Few essential services

  • Limited photo allowances

  • Unlimited free edits

Show more offers two plans: Do It Yourself and Closing Assistance.


Do It Yourself (free)

Closing Assistance ($495)

Listing on ""

Home-pricing tools

Integrated dashboard

Home listing coordinator

Buyer listing coordinator

Licensed real estate advisor

Help finding inspectors, appraisers, and title company

Closing assistance

Legal documents

Show more

Although the Do It Yourself plan is free, it provides very little in essential services. You’ll be listed on, which gets significantly less traffic than Zillow and, and you won’t get MLS exposure. The plan offers some pricing assistance, but this is a digital tool and should not replace an expert’s comparative market analysis (CMA).

Both plans do offer sellers a lot of assistance. You get a dedicated "Home Listing" and "Buyer Listing" coordinator under the free plan, as well as a "Real Estate Advisor" under Closing Assistance. But this advisor is an employee of, and they may or may not be qualified to assist you with your real estate needs.

As far as the title, inspection, and appraisals go, you can expect to connect you with affiliates of Rocket Homes. The "Closing Assistance" package is sponsored by Rocket, and they’re likely biased on who they can recommend. They can point you to companies who offer these services, but it’s not guaranteed that you’re getting the best deal.


📊 Our rating: 3.5/5

  • No MLS exposure

  • No listing on major real estate sites, like Zillow or

  • Heavy website traffic

Show more

The biggest downside with For Sale By Owner is that it doesn’t put you on the MLS, nor any major listing site — e.g., Zillow,, Trulia, Redfin — no matter which package you choose.

Not listing on the MLS can severely limit your pool of buyers. Buyers agents will predominantly use the MLS to find homes for their clients, while buyers will regularly search popular listing sites to look at homes.

Show more

That said, does get some heavy traffic. According to our analytics tool, the website gets roughly 469,000 visitors per month, and "" is searched around 1,600 times per month. That suggests a large pool of buyers are using the site to look for homes.

In comparison, Zillow receives around 93.2 million visitors per month, while has over 11 million visits. Again, if you only list with this tool, you might reach fewer buyers than if you had chosen a listing service that puts your home on these websites.

Customer experience

📊 Our rating: 3.5/5

  • Few reviews

  • Poor BBB standing

Show more

It’s hard to rate customers' experiences with, as we could find very few trustworthy reviews. There are currently no reviews on Google, nor any on other popular third-party websites.

We did find some reviews on TrustPilot, but we suspect that the positive reviewers were compensated to leave good feedback. Meanwhile, the negative reviews reflect the company’s old pricing model, not its current one. ForSaleByOwner's Better Business Bureau profile has one star and four complaints over the past three years.


📊 Our rating: 4.0/5

  • Free listing-only package

  • Paid package not worth the price

Show more is one of the only free listing service websites. But you won't get listed on the MLS or any of the major real estate websites, such as Zillow and Trulia. That means the only people who will see your listing are

The company does offer a $495 package called "Closing Assistance" that offers help with closing, filling out legal documents, as well as guidance from a licensed real estate professional. But since you won't be exposed to the MLS, this plan is way overpriced. For the same cost, you can get more services from other flat-fee listing companies, such as professional photography, a lockbox, and help with home showings.

Tip: If you choose, you can also post your home as a FSBO listing on Zillow for free. Find out more in our Zillow guide.

User friendliness

📊 Our rating: 4.5/5

  • Easy to get started

  • Intuitive listing process

Show more

We were very impressed with the company’s platform. It’s super easy to create an account and list your home fast.

When you first sign up, you’ll be taken to a listing journey and fill out a questionnaire.

Screen capture of questionnaire to list a house on

Tip: If you think you'll need help, try signing up during the day. The online customer support team is only available from 9 a.m. to 6 p.m. on weekdays and from 9 a.m. to 1 p.m. on Saturdays. contact info

☎️ Phone

(888) 367-7253

📱Social media




Show more

Next steps

If you’re dead-set on selling your home FSBO, we strongly recommend finding a flat-fee listing service that will at least put your home on the MLS.

» SEE: Best FSBO Sites

We can’t stress this enough: the MLS is the go-to resource for nearly all licensed real estate agents. If your home is not on the MLS, you’re going to severely limit your exposure and possibly get fewer offers. In addition to the company's free service, consider using a higher quality brand, or at least a company that will put you on more websites than

On the fence about FSBO? Consider a low-commission real estate company, which can connect you with a listing agent who charges a lower commission rate than industry standards (usually 1–2%). You’ll pay more to list with an agent than you would with For Sale By Owner, but your agent might also help you sell your home for more.


We evaluated the value and quality of flat fee MLS (FFMLS) and for sale by owner (FSBO) listing services based on five core criteria:

  • Quality and range of services

  • Brand recognition and marketing methods

  • Customer reviews and experience

  • Cost value

  • User friendliness

Quality of service

FFMLS companies should provide basic services, including:

  • Listing to your local MLS

  • Pushing listings to sites like Zillow and Trulia

  • Maximum allowable photos

  • Unlimited free listing changes

  • Keeping an listing active until you cancel or close on your home

We noted add-on services that actually help you sell and manage your sale, like professional photography or an online dashboard. We didn’t give credit for fluffy offerings, such as video tours that are just photo montages or listings on Craigslist.


We assessed how each company's services actually makes your listing visible to buyers, compared with the MLS, which is the baseline. Additional marketing services (via social media, digital ads, etc.) count to higher visibility, as does the company's website traffic.

Customer experience

Our evaluation:

  • Aggregated customer reviews from across the web and created a weighted average rating

  • Ran reviews through a sentiment analysis program to identify key themes

  • Checked for complaints with the Better Business Bureau


We checked the actual costs of the company's services and compared them with other brands and national averages.

User friendliness

We checked how easy the company app or portal was to use, and how easy it was to upload and manage the listing.

Better real estate agents at a better rate

Enter your zip code to see if Clever has a partner agent in your area
If you don't love your Clever partner agent, you can request to meet with another, or shake hands and go a different direction. We offer this because we're confident you're going to love working with a Clever Partner Agent.