Clickit Realty: Should You Use It for Your FSBO Sale?

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By Steve Nicastro Updated April 11, 2024


Clickit Realty Review

Clickit Realty is a flat fee MLS listing service that can help you price and market your home without an agent. The company offers two packages nationwide, plus two premium plans in Georgia and North Carolina. If you’re considering selling your home yourself, Clickit Realty offers great value.

Bottom line: Do we recommend Clickit Realty?

For experienced FSBO sellers, Clickit Realty is certainly worth the price. Both plans are reasonably priced ($299–399) and will put your property on the MLS and major real estate sites for six months. You’ll also get a comparative market analysis (CMA) with both packages — rare for an flat fee MLS company.

The platform is simple and easy to use, and the customer service team has favorable reviews. Homeowners in Georgia and North Carolina can also get additional help from a realtor.

If you’re not experienced with FSBO, you may have trouble selling your home with Clickit Realty. Fortunately, you can cancel your plan and get a full refund — the company will even connect you with a full-service brokerage to help you sell your home.

⛔ Are you sure you want to sell FSBO?

Selling FSBO requires a lot of time and effort, and a recent study by Clever Real Estate found that sellers who use an agent sell for nearly $50,000 more on average than those who don't, negating any potential commission savings.

Clever Real Estate negotiates with top-performing agents who provide full service for only 1.5% in listing fees. Save thousands in real estate agent commissions today! Learn more.

Clickit Realty vs. top FFMLS alternatives

FFMLS company Locations Avg. customer review Listing fee
Fizber Nationwide 3.9 $295
Homecoin CA, FL, GA, MI, MO, NY, NC, SC, TN, VA, WI 4.9 $95+
Houzeo Nationwide 4.9 $199-999+
Beycome AL, CA, CT, FL, GA, MN, NC, SC 4.5 $99-499 + 1%
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In-depth breakdown

Quality of services

📊 Our rating: 4.5/5

  • Essential services provided
  • Comparative market analysis included
  • Few photos allowed with the cheapest plan
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Clickit’s plans offer all the FSBO services you'd expect from a flat fee listing service. These include:

  • A 6-month active listing on an MLS
  • Listing on Zillow,, Trulia, and 24 other major real estate sites
  • Unlimited free listing changes
  • Assistance from real estate professionals

The main downside to these plans is a limit to photos you can upload. Silver lets you post 6 photos, while Gold will let you upload 25. Other FSBO websites allow you to upload 40 photos and might even send a professional photographer to take them.

In addition to these, Clickit does give FSBO sellers some valuable add-ons that are worth mentioning:

  • CMA report to help you price your home accurately.
  • State contracts and disclosures to buyers of any known problems with your home. Not having disclosures could lead to legal problems later.
  • No agent, no commission: If an agent doesn’t represent your buyer, Clickit won’t charge you a fee — something other FSBO websites often do.

Finally, Clickit will let you add six "upgrades" to any plan:

Upgraded service Price Is it worth it?
5 additional photos $50 Might be necessary if your plan doesn’t allow many photos
Rental package upgrade $149 If you want to market your home to renters
Home warranty $650 Maybe. If you’re going to offer a home warranty to entice buyers, shop around your area first to find the best rates.
Yard sign design $45 No, buy or design your own sign
Combination lockbox $42 No, there are cheaper lockboxes online
Professional photography $250 + travel fees Not if you can find a better rate (most photographers charge $100–250/hr)
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Extra services for North Carolina and Georgia

Since Clickit is a licensed real estate corporation in North Carolina and Georgia, it can offer FSBO sellers some unique services, including social media marketing and scheduling assistance in those states.

Platinum allows you to schedule open houses within the platform and a combination lockbox for your door. But most experienced FSBO sellers can handle these services on their own. If you want to save some money, get Gold and buy your own lockbox.

Full Service, on the other hand, will put you in contact with a licensed realtor in Georgia or North Carolina. They can help you write offers and contracts, conduct negotiations, and prepare the final contract at closing. These are invaluable services, and they justify this plan's higher price.


📊 Our rating: 5/5

  • Listing on MLS and all major real estate sites
  • Higher placement on for Gold plan
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Clickit Realty will give your property excellent visibility: on the MLS, which will syndicate your listing to both major real estate pages (e.g., Zillow, Trulia, and local websites (e.g., Century 21, RE/MAX, Keller Williams). Those FSBO sellers who choose the Gold plan or higher will also get a "showcase" on, meaning it'll get placed higher on’s listing pages.

Customer experience

📊 Our rating: 4/5

  • 4.1 stars on Google
  • No complaints on BB
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We found 65 reviews on Google with an aggregate rating of 4.1 stars. That’s not too bad, though it’s not the best rating we’ve seen. The company also has four reviews on its Better Business Bureau profiles.

After running these reviews through an emotional language detector, we found the following themes:

🟢 Top positive themes 🔴 Top negative themes
  • Home selling experience
  • Responsiveness
  • Professionalism
  • Customer service
  • Advertising
  • Fees
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In the positive reviews, customers were pleased with how fast the team responded and the level of attention they gave to each inquiry. Others were upset by Clickit reps calling them to upsell.


📊 Our rating: 4.5/5

  • Fairly priced plans
  • All plans come with a free CMA
  • Full Service plan is the best value
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Clickit Realty’s plans start at $299 (Silver) and end at $399 (Gold). If you live in Georgia or North Carolina, you can choose between a $599 plan (Platinum) and a $995 plan (Full Service). On the whole, these plans are fairly priced. They come with all the essential services — plus a CMA report.

A CMA compares data about your home (like number of bedrooms and bathrooms) with 3 to 10 similar properties sold in your area. it typically costs $100–200, and they can help you set the right price.

If you'll need more than six photos, the Gold plan (which allows 25) might be a better value. It’s worth comparing the price of this plan with similar plans from other FSBO websites, as you might get a better deal from another listing service.

If you live in Georgia or North Carolina, the Full Service plan is an excellent deal: many other FSBO websites will charge more than $1,000 for the same services (and no CMA).

User friendliness

📊 Our rating: 5/5

  • Easy-to-use dashboard
  • Strong technology
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After signing up for a free account and paying around with some properties, we were pretty impressed with the strength of Clickit’s technology.

The dashboard is intuitive and easy to navigate. You can easily see your property information, MLS number, and expiration date. Your offers will all be listed together and you’ll be notified via email or text a new one comes your way.

Screen capture of Clickit Realty listing dashboard

Next steps

If you’re really set on FSBO, Clickit Realty might be a flat-fee MLS service worth trying. The plans are decently priced, and you’ll get full exposure for your home. Admittedly, the basic plan (Silver) allows you to upload very few photos, which is a major turnoff. If you’d rather have more photos while paying the same price, you might want to look at other FSBO websites first.

👋 Skip the DIY: Get a better agent AND bigger savings

Why do all the work of selling FSBO only to end up with less money than you would have with an agent? Clever offers you bigger savings without sacrificing the service you expect from a traditional realtor.

With Clever:

✅ You'll only pay 1.5% to list your home

✅ You'll work with a full-service realtor from a top broker

✅ It's free, with zero obligation — you can walk away at any time

Saving on realtor fees doesn't have to mean sacrificing service. Find a top local agent today!


We evaluated the each flat fee MLS (FFMLS) and for sale by owner (FSBO) listing service based on five core criteria and created a weighted score:

  • Quality and range of services (25% of final score)
  • Brand recognition and marketing methods (25%)
  • Customer reviews and experience (15%)
  • Cost value (25%)
  • User friendliness (10%)

Quality of services

Essential services. We examine whether the FFMLS companies offer fundamental services such as local MLS listings, syndication to popular sites like Zillow and Trulia, maximum photo allowances, unlimited free listing changes, and continuous active listing until sale closure.

Value-added services. We identify and credit additional services that genuinely aid in selling and managing the sale, like unlimited listing changes, professional photography, or an efficient online dashboard. Superfluous offerings that don't substantially enhance the selling process are not factored positively.


Visibility and reach. We assess the effectiveness of each company's marketing strategies beyond the MLS baseline. This includes additional marketing efforts like social media promotion, digital advertising, and the company's own website traffic and visibility.

Customer experience

Our evaluation includes:

Review analysis. We aggregate and analyze customer reviews from various online platforms, creating a weighted average rating. A sentiment analysis program is employed to identify prevalent themes and insights.

BBB complaints. We check for any complaints filed with the Better Business Bureau, considering how these might reflect on the company's customer service and reliability.


Pricing comparison. We scrutinize the actual costs of the company's services, comparing them against other brands and national averages to determine overall cost-effectiveness and value for money.

User friendliness

Ease of use. The user-friendliness of the company's app or portal is evaluated, focusing on the simplicity of uploading and managing listings, as well as the overall user experience.

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Authors & Editorial History

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