Clickit Realty: Should You Use It for Your FSBO Sale?

Overall rating | Quality of service | Marketing | Customer experience | Cost | User friendliness | Methodology

Clickit Realty is a flat fee MLS listing service that can help you price and market your home without an agent. The company offers two packages nationwide, plus two premium plans in Georgia and North Carolina. If you’re thinking about selling your home by yourself, Clickit Realty offers great value.

Bottom line: Do we recommend Clickit Realty?

For experienced FSBO sellers, Clickit Realty is certainly worth the price. Both plans are reasonably priced ($299–399) and will put your property on the MLS and major real estate sites for six months. You’ll also get a comparative market analysis (CMA) with both packages — rare for an FFMLS.

The platform is simple and easy to use, and the customer service team has favorable reviews. Homeowners in Georgia and North Carolina can also get additional help from a realtor.

If you’re not experienced with FSBO, you may have trouble selling your home with Clickit Realty. Fortunately, you can cancel your plan and get a full refund — the company will even connect you with a full-service brokerage to help you sell your home.

Clickit Realty vs. top FFMLS alternatives

In-depth breakdown

Quality of services

Both of Clickit’s plans offer all the FSBO services you'd expect from a flat fee listing service. These include:

• A 6-month active listing on an MLS
• Listing on Zillow, Realtor.com, Trulia, and 24 other major real estate sites
• Unlimited free listing changes
• Assistance from real estate professionals

The main downside to these plans is a limit to photos you can upload. Silver lets you post 6 photos, while Gold will let you upload 25. Other FSBO websites allow you to upload 40 photos and might even send a professional photographer to take them.

In addition to these, Clickit does give FSBO sellers some valuable add-ons that are worth mentioning:

• Comparative market analysis to help you price your home accurately.
• State contracts and disclosures to buyers of any known problems with your home. Not having disclosures could lead to legal problems later.
• No agent, no commission: If your buyer isn’t represented by an agent, Clickit won’t charge you a fee — something other FSBO websites often do.

Finally, Clickit will let you add six “upgrades” to any plan:

Extra services for North Carolina and Georgia

Since Clickit is a licensed real estate corporation in both North Carolina and Georgia, it can offer FSBO sellers in those states some unique services, including social media marketing and scheduling assistance.

Platinum offers the ability to schedule open houses within the platform and a combination lockbox for your door. But most experienced FSBO sellers can handle these services on their own. If you want to save some money, get Gold and buy your own lockbox.

Full Service, on the other hand, will put you in contact with a licensed realtor in Georgia or North Carolina. They can help you write offers and contracts, conduct negotiations, and prepare the final contract at closing. These are invaluable services, and they certainly justify the higher price of this plan.

Marketing

Clickit Realty will give your property excellent visibility: on the MLS, which will syndicate your listing to both major real estate pages (e.g., Zillow, Trulia, Realtor.com) and local websites (e.g., Century 21, RE/MAX, Keller Williams). Those FSBO sellers who choose the Gold plan or higher will also get a “showcase” on Realtor.com, meaning it'll get placed higher on Realtor.com’s listing pages.

Customer experience

We found 65 reviews on Google with an aggregate rating of 4.1 stars. That’s not too bad, though it’s not the best rating we’ve seen. The company also has four reviews on its Better Business Bureau profiles.

After running these reviews through an emotional language detector, we found the following themes:

In the positive reviews, customers were pleased with how fast the team responded and the level of attention they gave to each inquiry. Others were upset by Clickit reps calling them to upsell.

Cost

Clickit Realty’s plans start at $299 (Silver) and end at $399 (Gold). If you live in Georgia or North Carolina, you can also choose from a $599 plan (Platinum) and a $995 plan (Full Service). On the whole, these plans are fairly priced. They come with all the essential services — plus a comparative market analysis (CMA).

A CMA compares data about your home (like number of bedrooms and bathrooms) with 3 to 10 similar properties that have sold in your area. it typically costs $100–200, and they can help you set the right price.

If you'll need more than six photos, the Gold plan (which allows 25) might be a better value. It’s worth comparing the price of this plan with similar plans from other FSBO websites, as you might be able to get a better deal from another listing service.

If you live in Georgia or North Carolina, the Full Service plan is an excellent deal: many other FSBO websites will charge more than $1,000 for the same services (and no CMA).

User friendliness

After signing up for a free account and paying around with some properties, we were pretty impressed with the strength of Clickit’s technology.

The dashboard is intuitive and easy to navigate. You can easily see your property information, MLS number, and expiration date. Your offers will all be listed together and you’ll be notified via email or text a new one comes your way.

Next steps

If you’re really set on FSBO, Clickit Realty might be a flat-fee MLS service worth trying. The plans are decently priced, and you’ll get full exposure for your home. Admittedly, the basic plan (Silver) allows you to upload very few photos, which is a major turnoff. If you’d rather have more photos while paying the same price, you might want to look at some other FSBO websites first.

Methodology

We evaluated the each flat fee MLS (FFMLS) and for sale by owner (FSBO) listing service based on five core criteria and created a weighted score:

• Quality and range of services (25% of final score)
• Brand recognition and marketing methods (25%)
• Customer reviews and experience (15%)
• Cost value (25%)
• User friendliness (10%)