It’s 2018. There are about six months until this year comes to a close. Different years bring about a different breed of buyers to the marker. Knowing who these buyers are, what they love and what they loathe in a home, is critical to fielding a great offer. These are the things you should do to get your house sold before you’re ringing in the New Year.
Hire A Real Estate Agent
Hiring a real estate agent will help create a smooth flow when you’re selling your home. Consult your real estate agent to get top dollar for the property--they will offer their knowledge of the neighborhood and their expert opinion on what is the right price for the property. They will also help with listing the property on MLS, suggest repairs and renovations, show the property, negotiate offers, and take care of all the legal aspects of the selling process. A pro can do all this and more, and in less time than the FSBO route!
Clean, Declutter and Repair
Getting your home to be move-in ready is a challenge, but a necessary step you need to take to get your house sold fast. Get rid of all your junk and take down all personal items. Family photos, knick-knacks and religious imagery are things that will turn some buyers way off. Make repairs and renovations you think might be necessary (inside and out)-to get the buyers to pounce. Nobody wants to move into a house that needs a bunch of work done.
Market to Millennials
This generation is reaching their mid-twenties to thirties. This group could make up around forty-three percent of home buyers taking out a mortgage by the end of this year, making them the most significant purchasing group in the country right now.
So what do they want? Millennials are settling in the suburbs. About fifty-seven percent of home buyers under thirty-six bought homes in the suburbs in 2016, while just fifteen percent of the same age group bought urban dwellings. While they are sticking to the suburbs, they still want walkable neighborhoods, so if there are cafes or restaurants, play those features up!
If you’re marketing to millennials, highlight any green features like storm windows, insulated water heaters, and solar panels. Show buyers receipts of utility bills from before and after adding these features to show how much money you’ve saved.
Baby Boomers on the Hunt
Baby boomers are another hot home buying group. The number of Americans aged sixty-five and older is expected to double. There are now forty-six million boomers, but the number will be ninety-eight million by 2060. What does this mean for sellers? You can woo buyers by renovating your home to incorporate universal design features which make a home accessible regardless of age or disability. Highlight these features is enormous for selling if your home already has them.
Think about things that you already have. A one-level range home with a master suite on the ground floor presents less of a risk of falls, so make sure you mention these features as perks!
Video tours are excellent, but they are no longer cutting-edge marketing too. They are the norm. If you think drone footage will help your home will sell quickly, ask your real estate agent about hiring an experienced professional photographer who specializes in using drones.
The critical benefit a drone brings to your property is that it provides a sweeping aerial view. If you have a big yard and beautiful landscaping or woods nearby, drone footage can highlight these aspects better than a simple photograph or on-the-ground video. It can also show the off the neighborhood surround your place.
Compatible Smart Home Features
So many people have their smart home gadgets, so it pays to make sure your system is highly compatible with the big players in the field. To stay in the largest buyer pool as possible, it is essential your system be able to support all the most popular platforms people already have, including Amazon Echo, Google Home, or Apple HomePod.
Consider a Pre-Inspection Before You List
Buyers are looking for a home that is move-in ready. People are busier and busier and are looking for something easy. To ease the concerns buyers might have about your home’s condition, consider having your home pre-inspected. This inspection ensures buyers that that house is in good shape. Alternatively, it can help you make decisions about repairs you might want to make before you put your home on the market.
Selling your home shouldn’t be difficult. That's why we created Clever. Clever uses top local real estate agents to reduce your stress while helping you save time and money. Call us today at 1-833-2-CLEVER or fill out our online form to get started.