We Buy Houses Review: How It Works, What It Pays

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By Michael Warford Updated April 2, 2024
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Edited by Katy Byrom


We Buy Houses is a cash home buying company with local franchises in most states. It offers a quick and flexible way to sell almost any home for cash. While We Buy Houses isn’t right for everyone, it stands out among cash buyers for its service quality and high customer satisfaction.

We still suggest comparing We Buy Houses' offer to alternatives. We also recommend having a good idea of your home’s market value in order to better evaluate your offers. You can compare options on your own or through a free service like Clever Offers.

We Buy Houses at a glance

⭐️ We Buy Houses: Overall score4.3 🟢
Service quality4.5 🟢
Offer quality4.0 🟡
Customer reviews4.5 🟢
Credibility4.25 🟡
Show more
Ratings based on 1–5 scale, with 5 being the best. Learn more about our methodology.

We Buy Houses gets high marks for its service quality and positive online reviews. The company offers a quick, all-cash option for selling your house and it’s able to purchase almost any property type. Compared to other major cash buyers, its individual franchisees tend to be honest and transparent.

However, no cash buyer will offer as much as you would get by listing with a real estate agent — especially an agent who offers a lower commission rateand We Buy Houses is no different. You’ll take a significant cut on your sale price in exchange for the speed and convenience of a cash sale.

Compare fair cash offers to the sale price you'd get with an agent

Get competing offers from trusted cash buyers in your area, plus an expert realtor's opinion of your home value. Clever Offers is free to home sellers, and there's no obligation to move forward with an offer or listing. Simply tell us about your property, and we'll do everything we can to get you the best possible price for your home.

Get Cash Offers

Is We Buy Houses right for you?


  • Closing timeline is very flexible and can be done in as quickly as 72 hours.
  • Most property types qualify, including those that other investors won’t consider.
  • Most locations are able to offer flexible terms.
  • Reviews note that investors are honest and transparent.


  • Offers are less than what you’ll get with a real estate agent on the open market.
  • Franchise model means service quality will vary depending on location.
  • Investing strategy also varies by location, which makes offers hard to predict.

We Buy Houses can be a good option for people who need to sell quickly or are in a difficult situation with their property. For example, We Buy Houses may be worth considering if you:

We Buy Houses is highly flexible, so they can usually work with you to find a solution no matter how unique or difficult your current situation may be.

However, We Buy Houses, like most cash buyers, won’t offer you fair market value. If your priority is to get the most money for your home, you’re usually better off selling with a realtor who can bring in multiple buyers, which should lead to a higher sale price.

The best thing to do is to compare all your options. In some situations, We Buy Houses may be the best choice, but in others, you’ll want a real estate agent, (preferably with a competitive commission rate) another cash buyer, or even an iBuyer.

We Buy Houses vs. alternatives

Other cash buyers

We Buy Houses is similar to many other cash buyers, such as HomeVestors/We Buy Ugly Houses, as well as iBuyers like Opendoor. The company will make an offer within 48 hours and has a closing time that’s up to you, which is fairly typical for cash buyers and iBuyers.

That speed is the main benefit of these companies. Plus, you don’t have to pay for repairs. However, you won’t won't make as much with a 'we buy houses' company or even an iBuyer as you would with a real estate agent. Where We Buy Houses has a bit of an edge is that they seem to have higher standards for their investors and they have excellent reviews.

However, We Buy Houses is a franchise company, so service quality will vary between each We Buy Houses office. That’s why you should compare multiple offers.

Here’s a look at some of the top cash buyer alternatives to We Buy Houses.

Clever Rating
Best for
Offer Rating
Best overall
3,162 reviews
National cash offer network
Multiple offers, vetted investors
Most competitive
Compare Offers
On listwithclever.com
Fair offers, hassle-free sales
3,801 reviews
Fair offers, hassle-free sales
Most competitive
Specializing in hard-to-sell properties
1,996 reviews
Franchise cash buyer
Hard-to-sell properties
Firm, fast cash offers
135 reviews
Regional cash buyer
Firm, fast cash offers
Best overall

Clever Offers

Compare Offers
On listwithclever.com
3,162 reviews

Customer Rating


Service Fee


Time to Close


Why We chose it

Pros and cons


Clever Offers helps you find and compare offers from leading cash buyers in your area — all with a proven track record of ethical dealings with home sellers. 

Because Clever's network includes local/national investors, iBuyers, and agents with experience listing homes as is, you get a range of offers to choose from — including alternative deal types that deliver a higher payout over time. 

The 5-star rated company gets top marks for helping you make an informed decision without pressuring you to move forward. See our full Clever Offers review.


  • Multiple competing cash offers
  • Vetted investors with proven success/funding
  • Explore alternate offer types that may fetch a higher price


  • Legal review of contracts still advised
  • Some deal types have longer timelines
  • Cash offers may still be below market value

Offer Process: After a brief discussion about your property, Clever walks you through your options and reaches out to buyers who can offer a solution. Buyers contact you directly with offers, which you can accept or reject without obligation. Clever provides full support through closing to resolve any concerns or questions. Learn how Clever Offers works.

Closing Timeline: Most cash buyers can close in 1–3 weeks, but will work with you if you need longer. Some deal types may have longer closing timelines.

Fees and Costs: Clever's service is free for sellers - investors pay Clever a small percentage of the final sale price if a deal closes. If you opt to list your house instead, you can save on realtor commissions through Clever's top-rated agent network.

Purchase Criteria: Almost any property is eligible, since Clever works with multiple types of cash buyers.

Locations: Clever Offers is available nationwide, but offer selection may be limited in more rural areas.

Fair offers, hassle-free sales


Learn More
On listwithclever.com
3,801 reviews

Customer Rating


Service Fee


Time to Close

14–60 days

Why we chose it

Pros and cons


Opendoor is for home sellers who want to skip the hassles of a traditional home sale — without sacrificing too much on price.

You can get an initial offer within 24–48 hours, choose your closing date, and skip repairs and showings. The company also pays much closer to market value than traditional house flippers.

Opendoor does charge a 5% service fee, and some customers complain that final offers are lower than initial estimates. See our full Opendoor review.


  • Pays closer to market value than flippers
  • Convenient selling process and quick inspections
  • Flexible closing windows


  • Repair costs can significantly reduce offers
  • 5% service fee, on par with realtor commissions
  • Strict purchase criteria

Offer process: Submit your property info online and get an initial offer within 48 hours. Following a brief virtual/exterior inspection, you’ll get a final offer, which may be lower. You can accept your cash offer, choose to list it with an Opendoor agent, or walk away. Learn how Opendoor works.

Closing timeline: You can choose a closing date 14–60 days after receiving your final offer. On your move-out day, you’ll need to provide photos of the property.

Fees & other costs: Opendoor charges a 5% service and closing costs of ~1%. Repair estimates will be deducted from your offer and can vary a lot, from less than 1% to over 5%.

Locations: Opendoor is currently available in 53 major markets in AL, AZ, CA, CO, FL, GA, ID, IN, KS, MA, MI, MN, MO, NV, NJ, NM, NY, NC, OH, OK, OR, SC, TN, TX, UT, VA, and Washington, DC.

Purchase criteria: Only single-family homes, townhomes, certain condos built after 1930, valued between $100,000 and $600,000 (up to $1.4 in some markets), and on a maximum lot of 1 acre (2 in some markets). Must be owner-occupied without any serious issues.

Did you use Opendoor? Leave a review for the chance to win a $250 Amazon gift card.
Specializing in hard-to-sell properties

We Buy Ugly Houses

Learn More
On listwithclever.com
1,996 reviews

Customer Rating


Service Fee


Time to Close

3 weeks+

Why we chose it

Pros and cons


We Buy Ugly Houses / HomeVestors will purchase homes that most other buyers won't. The company makes near-instant offers and it buys homes as-is, so you don’t need to worry about repairs or cleaning.

As a franchise company, service quality can vary between locations. Most locations maintain positive customer ratings, but the company recently received bad press for the questionable sales tactics employed by some of its licensees. 

The company's broad availability makes it a viable choice for home sellers with limited options, but we strongly suggest comparing at least 2–3 other offers before entering into a contract. See our full We Buy Ugly Houses review.

HomeVestors (the parent company of We Buy Ugly Houses) is a national cash buyer made up of independently owned and operated local franchises.

Each franchise can provide an initial offer within 48 hours and close in as little as 3 weeks. However, home sellers typically only receive about 70% of their home's value.

While many We Buy Ugly Houses locations have positive customer reviews, others have more complaints. Some people have accused the company of predatory practices targeting homeowners in financial distress.


  • 24-48 hour offers, 3 week closings
  • Many franchises have high customer ratings
  • Buys homes in any condition


  • Typically offer 70% of potential home value
  • Inconsistent reviews across locations
  • Company has been accused of preying on distressed homeowners

Process: Submit your property information to your local We Buy Ugly Houses office and schedule an inspection. Within 24 hours of the inspection, you’ll get a no-obligation cash offer. If you accept, you choose your closing date. See how We Buy Ugly Housesworks.

Closing timeline: Closing is flexble and can usually be completed 2–5 weeks from when you accept the offer. 

Fees & other costs: There are typically no commissions, fees, or closing costs. But if you already have your own realtor, you may have to pay them their listing fee (usually 2.5–3%).

Purchase criteria: Almost any property is eligible, including inherited properties, short sales, distressed homes, and some commercial properties. Typically will not purchase mobile homes.

Locations: We Buy Ugly Houses has over 1,000 independently operated franchises spanning 46 states and Washington, DC.

Did you use We Buy Ugly Houses? Leave a review for the chance to win a $250 Amazon gift card.
Firm, fast cash offers


Learn More
On listwithclever.com
135 reviews

Service Fee


Time to Close

7 days

Why We chose it

Pros and cons


If you’re in a hurry to sell, HomeGo’s same-day cash offer and 7-day closing window make it a compelling option. It also stands out for its leaseback program, which lets you stay in your property after closing if you need extra time.

While HomeGo’s offers, like all cash buyers’, are below market value, online reviews suggest that they’re often better than the competition’s. Many reviews also praise the company for its customer service.

But if you own a house in good condition, you’ll likely find a better deal elsewhere. See our full HomeGo review.


  • Firm same-day offers, flexible closing dates
  • Reviews suggest offers are higher than competitors'
  • Leaseback option to stay in your house after closing


  • Homes in good condition may get more on open market
  • Single cash offer, no competing bids provided
  • Leaseback option comes with a daily fee

Process: Provide your address and schedule a walkthrough. You’ll receive an offer on the spot, which you can accept or reject. If you accept, you can choose any close date you want. Learn how HomeGo works.

Closing timeline: HomeGo claims the closing timeline is up to you and can range from 7 days to three months. If you still need to stay after closing, you can do so through HomeGo’s leaseback program.

Fees & other costs: There are no fees or closing costs to sell directly to HomeGo. If you take advantage of the leaseback program, you will have to pay extra (varies depending on the length of stay).

Purchase criteria: Homes, townhomes, condominiums, duplexes, multi-tenant buildings, and mobile homes in any condition.

Locations: HomeGo operates in 32 local markets across 23 states, including AL, AZ, CA, CO, DC, FL, GA, IL, IN, KS, MA, MD, MO, NV, NC, OH, OK, PA, SC, TN, TX, UT, VA, and WA.

Traditional realtor listing

We Buy Houses doesn't hide the fact that you'll probably make more money fixing up your house and selling it with the help of a real estate agent. By listing on the open market with a realtor, you’ll get more competition for your home, which can help get you top dollar.

The advantages We Buy Houses offer over traditional real estate agents is that you’ll get an all-cash offer with no contingencies and you can close on your own timeline. They'll also purchase your house as-is, do all of the repairs themselves, and cover the closing costs.

Even if you think We Buy Houses is the best choice, there’s no risk in talking to a real estate agent first. You may also want to consider a discount real estate broker, who can offer all of the same services as a traditional real estate agent, but with a reduced commission. That way you can keep more money in your pocket while still potentially getting a good sale price.

In-depth We Buy Houses review

Service quality

📊 Our rating: 4.5/5
  • Offers excellent service quality, based on multiple online reviews.
  • Representatives are noted for being courteous, transparent, and upfront about the process.
  • A handful of negative reviews about spam calls are likely cases of mistaken identity.
  • We Buy Houses gets excellent marks for its service quality. Multiple reviews mention that representatives were courteous, flexible, and clearly explained the process upfront. The company seems to be especially willing to adapt to customer’s unique situations and timelines and doesn’t appear to apply high-pressure sales tactics.

    Igor Avratiner, a licensee for We Buy Houses in Philadelphia, told us he’s upfront with potential sellers that the company isn’t the right solution for everyone: “If your house is going to be purchased by an investor regardless, then you should definitely call a company like ours. But if your house is probably going to be purchased by a homeowner, then you're probably better off just listing the house and seeing if you can get more for it.”

    It’s important to stress that We Buy Houses is a franchise company, so each location is owned by a different real estate investor. Each franchise has a lot of independence in how it operates, so the service you receive will vary depending on your location.

    However, Avratiner points out that We Buy Houses is proactive in discouraging franchisees from engaging in unethical business practices.

    As an example, he says that the company’s head of marketing called him once because they had received a complaint about his office sending out unsolicited text messages. The text messages weren’t from his office and most likely came from a similarly named company. But the fact that We Buy Houses called him directly to address the issue, he says, shows that “integrity, and not tarnishing the brand is [...] the number one priority.”

    How does We Buy Houses work? 

    1. Submit a form on the company’s website. Alternatively, you can call We Buy Houses directly.
    2. Provide information about your house, including:
      • Address
      • Approximate asking price
      • Reason for selling
      • Number of bedrooms
      • Whether or not you're working with a listing agent
      • Whether or not the property is occupied
    3. A local We Buy Houses real estate investor will follow up to get more details about your property and schedule a time to visit in person.
    4. We Buy Houses will present you with an all-cash offer, often on the same day as the in-person visit and usually within 24-48 hours of first contacting the company. This is a no-obligation offer and you’re free to turn it down.
    5. If you accept the offer, you can work with the investor to choose a closing date, which can be done in as quickly as 72 hours.
    6. You’ll receive the funds from the sale upon closing. Closing costs are covered by We Buy Houses.

    Offer quality

    📊 Our rating: 4/5
    • We Buy Houses offers excellent flexibility in terms of the types of deals they’ll make.
    • The company will buy almost any property, including those that other investors won’t.
    • Offer amounts will still likely be lower than what you’d get on the open market.

    We Buy Houses gets good marks for its offer quality. While the company doesn't offer the same as you'd get with a traditional home sale, they are particularly flexible with the terms of their offers. People who are selling to an investor are often doing so because they are in a difficult financial situation or need to move quickly, so flexibility is often just as — or even more important than — the dollar amount.

    We Buy Houses purchases properties that other real estate investors often won’t, including teardowns, properties with problem tenants, and homes with hoarding situations. Other cash buyers, especially iBuyers, tend to be more restrictive about purchasing properties that need work.

    We Buy Houses also tends to be more flexible in terms of the types of offers they make. Multiple We Buy Houses representatives told us that while most of their deals are cash offers, they’ll also do novation agreements, wraparound mortgages, seller financing, short sales, and lease options.

    Wholesaling appears to be uncommon with We Buy Houses, which we consider a positive sign for its offer quality. Wholesalers — a type of middle people between sellers and the final investor — can be useful in some situations, but they have a reputation for deceitful practices and deals falling through at the last minute. In 2023, ProPublica found that We Buy Houses’ main competitor, HomeVestors of America (i.e., We Buy Ugly Houses), was encouraging its franchise owners to wholesale heavily, which often left sellers with less money and exposed to more risk.

    Avratiner says that We Buy Houses doesn’t pressure its members into wholesaling. “I've met many [other We Buy Houses licensees] over the years at conferences and at meetings and stuff,” he says. “I think most [of them] are just doing what I'm doing. They're not wholesaling. They're buying. They have crews working and renovating.  I don't know about all, maybe not 100%. But that’s what it tends to be.”

    How much does We Buy Houses pay?

    The amount We Buy Houses pays for houses varies depending on many factors. Most cash investors tend to offer no more than 70% of a property's potential post-renovation value, minus estimated repair costs. However, We Buy Houses doesn’t seem to have a set formula and it will largely be up to its local investors to decide how much to offer.

    Avratiner, for example, says that he’s never used 70% as a guideline. Instead, he says, “our sweet spot is probably houses that we're going to fix up and that we’ll wind up selling for between two and three hundred thousand dollars.”

    Aside from the repair costs, other factors that will affect how much a We Buy Houses investor may offer include:

    • Location
    • Time to repair and resell
    • Whether there are tenants
    • Liens on the property
    • Whether safety factors prevent an in-person inspection

    Also, We Buy Houses is not exclusively a house flipping company and some local offices are buy and hold investors. In general, investors who plan to hold onto and rent out the property offer more than those who plan to resell quickly.

    Keep in mind that We Buy Houses will cover the repair costs and you probably won’t have to pay a real estate agent commission, which helps negate some of the dip in price.

    What types of homes do We Buy Houses buy?

    We Buy Houses will buy most types of properties, including single-family homes, multi-family properties, rentals, and fix-and-flips. Some local We Buy Houses investors will also purchase commercial properties and mobile/manufactured homes.

    The company is extremely flexible about purchasing properties in challenging situations, including:

    • Delinquent taxes/liens
    • Foreclosure
    • Seller owes more on the house it's worth
    • Probate home sales
    • Poor location (high crime, depreciating value, etc.)
    • Problem tenants
    • Structure or foundation issues
    • Outdated electrical, plumbing, or HVAC systems
    • Extremely distressed properties

    This flexibility is typical for traditional real estate investors. However, it does stand in contrast to iBuyers, who tend to have strict requirements about which homes they’ll buy.

    Customer reviews

    📊 Our rating: 4.5/5
    • We Buy Houses reviews are very positive, with only a few negative reviews.
    • Customers especially appreciate the company’s service quality, flexibility, and transparency.
    • The few negative reviews we found seemed to be cases of mistaken identity.

    We Buy Houses reviews are mostly positive. The company has an average customer rating of 4.6/5 based on 307 total reviews across the Better Business Bureau, Google, and Yelp. Many positive reviews highlight the ease of getting an offer, the honesty and transparency of the company’s investors, and how flexible We Buy Houses was when dealing with unique and challenging properties.

    As mentioned above, we found a handful of negative We Buy Houses reviews complaining of unsolicited phone calls, but we suspect that these reviews were meant for different, but similarly named, companies. Multiple We Buy Houses’ franchise owners said they don’t engage in unsolicited phone contact.

    ✅ Customers feel offers are usually fair

    A number of reviews highlighted that We Buy Houses’ offers seemed fair. While the company won’t pay full market value for properties, sellers felt that the final sale price was reasonable given the flexible closing time and condition of the properties.

    For example, customer Angela S. said in January 2024, “I had a great experience with this business. The process was simple and I received a fair offer for the estate home I was selling. I absolutely recommend We Buy Houses if you need to sell a house.”

    Other positive reviews noted that the offers covered closing costs and there was no realtor commission. For example, this customer said in summer 2023, “I was a little worried going into a deal, but I was pleasantly surprised. Bob and I talked and he made an offer that was equal to what the Realtor told us it would sell quickly for, with no Realtor fees, and no leaving the house for showings!!!”

    ✅ Service quality is often high

    Many positive reviews highlighted the service quality, especially how quickly offers were made and the ease of the entire selling process.

    For example, seller Dennis W. said in 2022, “Steve made the process of selling my family home in a very smoothless, professional, prompt manner. Quick, efficient and pleasant professional to do business with. I would definitely recommend him to anyone.”

    Similarly, other customers noted that We Buy Houses was able to provide good quality service even in challenging situations.

    For example, sellers Bishop and Mandie H. said in late 2023, “My mom was diagnosed with Cancer and needed to go to hospice. All of my siblings have disabilities. [We Buy Houses] came to my mom's home and took care of everything with her even though I live an hour away. They took great care of her and we're very patient with her and made sure that she was accommodated.”

    ✅ Good marks for honesty and transparency

    We Buy Houses appears to have a good track record of being honest and transparent with sellers. Many positive reviews stated that people at the company were upfront about the process and how offers were determined.

    For example, customer Teri L. said in early 2024, “My mom’s house needed a lot of work that I just didn’t have the time for and I reached out to Matt to see what a cash offer would look like. I worked directly with Matt the entire time and he was very open and honest throughout the entire process.”

    Similarly, Justin M. said in early 2023, “Robbie was wonderful to work with. He was upfront and honest and was able to beat all competing offers. He made himself readily available for any questions I had. I can't imagine the process of selling a home going more smoothly or being more effortless. If you want a quick sale for a fair price give him a call.”

    We stress, however, that We Buy Houses is a franchise company and each location operates independently. Your experience will depend on the local franchise you work with. 

    ✅ Excellent flexibility for challenging situations

    We Buy Houses is often noted for being extremely flexible with sellers, including in situations that might scare away other real estate investors, such as problem tenants and major repair issues.

    For instance, Eric L. said in 2023, “The experience with them was fantastic. I live out of state and had a tenant that lived in the property. There were a few issues with the tenant leaving some things behind but they worked with me and we came up with a resolution. I received payment from them incredibly fast after everything was signed and submitted!”

    A number of sellers also said that We Buy Houses was flexible with the closing date. The company can close in as fast as 72 hours, while also offering more extended closing timelines.

    That was Zhitem V.’s experience: “From the moment we called Omri to come and look at my mom's distressed property, he was forthcoming with tips and advice about the process. Even before we signed a contract with him he was very helpful. He kept great contact with us during the entire escrow process, and even through an extended closing date he was understanding and waited patiently for things to clear up before closing.”


    📊 Our rating: 4.25/5
    • We Buy Houses’ investors are usually transparent and behave professionally.
    • The company’s franchise model does mean that professionalism can vary between locations.
    • However, the company does a better job than similar franchisors of maintaining integrity standards.

    We Buy Houses gets very good marks in terms of credibility. It is a well-established company and most reviews online are highly positive. The individual We Buy Houses investors we spoke to were transparent about their business model. Customers regularly say they felt that We Buy Houses was true to its word, explained how they arrived at their offers, and didn’t engage in any high-pressure or bait-and-switch tactics employed by less ethical 'we buy houses' companies.

    However, as a franchise company, each individual We Buy Houses location operates with a great deal of independence. This independence is useful in some ways, since it allows local investors to adapt to the local market. However, it also means that quality standards and professionalism will vary depending on your location.

    That said, We Buy Houses does appear to hold individual franchisees accountable and does better than other franchise cash buyers at trying to maintain its brand integrity. We also noted that during the research for this review, We Buy Houses was much more willing to answer our questions than other large cash buyer companies were, which we take as a positive sign.


    We Buy Houses has offices in close to 300 cities in 32 states plus the District of Columbia. [1] The brand continues to grow as new or existing investors can purchase a license in any territory that isn't currently under a license.We Buy Houses offices can be found in:

    • Alabama
    • Arizona
    • California
    • Colorado
    • District of Columbia
    • Florida
    • Georgia
    • Idaho
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maryland
    • Massachusetts
    • Michigan
    • Minnesota
    • Mississippi
    • Missouri
    • Nevada
    • New Jersey
    • New Mexico
    • North Carolina
    • Ohio
    • Oklahoma
    • Oregon
    • Pennsylvania
    • Tennessee
    • Texas
    • Utah
    • Washington
    • West Virginia
    • Wisconsin

    FAQ about We Buy Houses reviews

    Are companies that offer cash to buy houses legitimate?

    Cash buyers are often legitimate businesses, although they'll pay a lot less for your house than you'd get on the open market — typically 55–70% of your home’s value after repairs. Before working with a company, vet them by researching them online and reading customer reviews. If you want to avoid leaving a lot of money on the table, your best option is to find a real estate agent who can adjust their approach based on how quickly you need to sell.

    Is We Buy Houses a rip-off?

    We Buy Houses is a legitimate cash buyer with licensed real estate investors in all 50 states. Like any cash buyer, We Buy Houses will make a cash offer on your home in its current condition. In exchange for a swift, all-cash closing, you should expect an offer that's up to only 70% of your home's fair market value.

    How much does We Buy Houses pay?

    Cash buyers pay substantially less than what your house might fetch on the open market, generally no more than 70% of what the property is worth. If your home needs significant repairs and you want to sell quickly, you may find a cash offer appealing. But you could get a fairer price while still selling quickly with one of the top alternatives to We Buy Houses.

    Can We Buy Houses buy a home before foreclosure?

    If you're facing foreclosure, We Buy Houses can purchase your home before the foreclosure has been finalized. We Buy Houses might purchase your home for less than what's owed on the mortgage (known as a "short sale"), but your mortgage lender will have to agree to the purchase.

    Who owns We Buy Houses?

    Each franchise of the company is individually owned and operated by a local investor, whom the company vets and licenses. The CEO of the company is Jeremy Brandt, who owns and operates several national cash-buyer real estate companies.

    What's the fastest way to sell a house?

    You can sell a home quickly by working with a cash buyer, an iBuyer, or a real estate agent with experience selling homes as is.


    We evaluate each company that buys houses for cash based on four core criteria and create a weighted score:

    • Service quality (30% of final score)
    • Offer quality (20% of final score)
    • Customer reviews (30% of final score)
    • Credibility (20% of final score)

    Service quality

    Customer experience. We rely on secret shopping and fact-checking interviews with company representatives to look for indicators that the company is professional, communicative, customer-focused, and ethical in its dealings with customers. We verify this information against customer reviews and interviews with past customers or professionals (realtors, former employees) who have had direct experience working with the brand. 

    Offer quality

    Price. While nearly all cash buyers pay less than market value for homes, we look at how competitive the company's offers are compared to similar companies.

    Purchase criteria. We also look at the company's purchase criteria to see how flexible and accommodating they are in making offers. Companies that offer a fair price for homes that other buyers won't purchase can still get a high rating for offer quality.

    Customer reviews

    Review analysis. We perform an in-depth analysis of all the available customer reviews to determine trends. We break down the reviews by customer type, sentiment, and filter out spam reviews to determine our rating.

    Company responsiveness. Negative reviews are part of doing business; however, we take note of whether a company is actively involved in resolving customer complaints.


    Trust signals. We look at how long the company has been in business, the number of verified customer reviews it has, how willing the company was to answer questions about their business model when we contacted them, and how easy it is to find detailed information on their website — including the names and contact details of specific team members. We also look at customer reviews indicating whether the company acts with honesty and integrity in their business dealings.

    Article Sources

    [1] WeBuyHouses.com – "We Buy Houses Offices".

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