HomeLight Reviews 2024

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By Jessica Johansen Updated March 17, 2024


HomeLight is a legitimate real estate brokerage that offers a fast, easy way to find agents. The company has one of the largest agent networks, which means you'll likely have plenty of agents to choose from. But it doesn't offer commission savings or guarantee matches with top agents like the best low commission companies do.

Large agent network, but no savings


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On listwithclever.com
1,000+ reviews

Listing Fee




Editor's take


Simple Sale

HomeLight may be worth trying if you're in a rural or small market and can't find a local realtor through other platforms. But most people will find better value with a company that vets agents for you and offers savings on realtor commission.


  • You get a list of agents in minutes
  • Large agent network means you'll likely find a local agent
  • HomeLight Simple Sale matches you with cash buyers


  • No commission savings
  • No guaranteed matches with top realtors
  • Simple Sale offers are lower than market value

What it is: HomeLight is an online platform best known for matching buyers and sellers with real estate agents.

How it works: To find agents, go to HomeLight.com and fill out a form with some basic info about your property. HomeLight then sends you a list of agents to choose from. But unlike other services, it doesn't vet the agents for you.

Cost: The service is free to use. But it doesn't save you money on commission. If you're a seller, you'll still have to pay traditional realtor fees, usually 5–6%. This total is split between the listing agent and the buyer's agent.

HomeLight Simple Sale is a service that matches sellers with cash buyers. This service is designed for homeowners who want a fast sale and don’t want to invest in repairs. However, the offers are lower than what you’d get selling on the open market. Learn more about cash buyers.

Did you use HomeLight? Leave a review for the chance to win a $250 Amazon gift card.

Our HomeLight rating

Overall score2.8 🟡
Service quality3 🟡
Customer experience4 🟢
Agent screening1 🔴
Coverage5 🟢
Savings0 🔴
Show more
Ratings are weighted and based on a 1–5 scale, with 5 being the best. Learn more about our methodology.

We mystery shopped HomeLight and 10 of its competitors to compare service quality, customer experience, agent qualifications, coverage, and savings. We also analyzed third-party HomeLight reviews across the Better Business Bureau, Google, and Site Jabber.

Overall, we give HomeLight a rating of 2.8 stars out of 5. Customer reviews are largely positive, though some customers were disappointed they weren't matched with a top agent. HomeLight doesn't vet its agents, so you may be matched with agents who are inexperienced or not experts in your local market.

» See how our HomeLight review breaks down.

Is HomeLight right for you?

HomeLight could be right for you if you just want a fast, easy way to find a realtor. It could also be useful if you live in a small or rural area, where other companies don't have as many agents for you to choose from.

But it's not the best fit if you also want commission savings and a guarantee you'll work with a top realtor.

Unlike the competition, HomeLight doesn’t offer any savings. And any realtor can join HomeLight’s network, so you might not get the best real estate agent for your transaction.

To find a top realtor and save, try a competing service with better value. For example, Clever Real Estate vets all its partner agents, many from name-brand brokerages like Keller Williams and RE/MAX. And it offers a low listing fee of 1.5%, which can lead to thousands of dollars in savings.

» Compare vetted realtors in your zip code who work for just a 1.5% listing fee.

How does HomeLight work?

HomeLight's agent matching service is straightforward and similar for buyers and sellers:

  1. On HomeLight's website, enter information about the property you want to sell or buy, such as your target price range and your timeline.
  2. You instantly get a list of up to three qualified agents. You can choose to stick with these agents or request additional ones, in which case two more matches display immediately.
  3. Review your agents using the "View Details" menu, which displays information including:
    • Their brokerage
    • Number of homes they’ve sold in your area
    • Years of experience
    • Total number of HomeLight clients they’ve helped buy or sell a home
    • Achievements, such as if they're top negotiators or sell quickly
    • A map of properties each agent has helped a client buy or sell in your area
  4. Usually, within a few hours, a HomeLight concierge will contact you via email and phone to discuss your matches. They can also send more agent matches.
  5. You can arrange to speak with any of these HomeLight partner agents by phone, email, or through HomeLight’s direct messaging platform — although chances are most of them will have already tried to contact you right after you sign up.
  6. If you choose to work with one of the HomeLight agents, you'll sign a listing agreement.

HomeLight.com vs. top alternatives

HomeLight can be a better option than finding an agent on your own. But several top low commission companies offer the same free service, plus better customer support and built-in savings.

Listing Fee
Customer Rating
Min. $3,000
3,100+ reviews
Find Agents
On listwithclever.com
Good agents, but limited choice
Min. $3,000
7,000+ reviews
Good for comparing options, but no guaranteed savings
Avg. 2.2%
6,900+ reviews
Best overall

Clever Real Estate

Find Agents
On listwithclever.com
3,100+ reviews

Listing Fee




Editor's take


Clever Real Estate is the best option for most sellers looking for an agent. The company matches you with multiple experienced, full-service agents so you can find the right fit, and it offers a low 1.5% listing fee no matter which agent you choose. Read our full Clever Real Estate review.


  • 1.5% listing fee (half the usual rate)
  • Guaranteed matches with top local agents
  • Large agent network; great selection compared to competitors


  • No guarantee you’ll get matched with a specific agent or brokerage
  • Add-ons like professional home staging and drone photography may cost extra

What it is: Clever Real Estate offers a lower commission without sacrificing quality. Through its free service, you can find top-rated agents in your area and sell for just a 1.5% listing fee (much lower than the average realtor commission rate).

How it works: You take a short online quiz (five questions) to help Clever understand your situation and preferences. Then Clever matches you with vetted, top-performing agents in your market who are a good fit, including realtors from major brands like Compass, Century 21, and Coldwell Banker. If you don’t like the agents Clever recommends, you can request more matches until you find the right fit — or simply walk away.

Customer reviews: 5/5 (3,180 reviews)

Better Business Bureau: 5/5 (91 reviews, accredited, A+ rating)
Google: 4.8/5 (303 reviews)
Trustpilot: 5/5 (2,786 reviews)

» Start comparing top agents
Good agents, but limited choice

Ideal Agent

Read Review
On listwithclever.com
7,000+ reviews

Listing Fee




Editor's take


Ideal Agent is a solid option if you’re looking for a top agent. The company vets its realtors thoroughly, so you’ll likely get a quality agent. But you won't save as much on realtor fees as you could with other companies. Read our full Ideal Agent review.


  • Easy way to connect with top agents
  • Discounted 2% listing fee
  • Customer service has excellent reviews


  • You likely won't choose which agent you work with
  • Limited savings for sellers, none for buyers
  • Limited ability to manage listing online

What is it: Ideal Agent is a real estate brokerage that matches buyers and sellers with real estate agents.

How it works: Ideal Agent has strict performance criteria for the agents it lets into its network. This vetting process means you're more likely to be matched with a top agent, although it also means there are fewer agents overall to choose from.

Ideal Agent also has a cash buyer program where it solicits cash offers for your home from various investors.

Customer reviews: 4.9/5 (7,007 reviews)

Did you use Ideal Agent? Leave a review for the chance to win a $250 Amazon gift card.
Good for comparing options, but no guaranteed savings


Read Review
On listwithclever.com
6,900+ reviews

Listing Fee




Editor's take


UpNest lets you choose from multiple vetted agents, so there’s a good chance you’ll find a realtor that fits your needs. But it falls short on savings and customer service. Read our full UpNest review.


  • User-friendly dashboard
  • You can choose from multiple agents
  • Agents bid for your business, which may lead to lower realtor fees


  • No guaranteed savings on realtor fees
  • Customers report problems with customer service
  • No clear agent vetting requirements

What it is: UpNest is an online platform that matches home sellers and buyers with local real estate agents from different brokerages.

How it works: When you sign up for UpNest, you’ll get proposals from multiple vetted agents, usually within a day. Each proposal includes the agent's fees and services. Agents are required to offer full service but set their own listing fee. You can request more agent matches or walk away anytime.

Customer reviews: 4.6/5 (6,934 total reviews)

You’ll find better commission savings elsewhere

HomeLight’s biggest drawback is the lack of savings for home sellers. If you find your agent through HomeLight, expect to pay the average rate for realtor commission: a 2.5–3% listing fee, plus a 2.5–3% buyer’s agent fee. Clever, Ideal Agent, and UpNest all offer savings.

Of the top alternatives, Clever offers the best rate. Sellers get 1.5% listing agent fees — about half the typical rate HomeLight sellers pay. Ideal Agent's listing agent fee is 2%, and UpNest's is usually 2% or higher.

Some companies also offer buyer savings, like home buyer rebates. For example, Clever offers buyers cash back after closing.

HomeLight's agent matches lag the competition

HomeLight’s fully automated matching process is fast but spotty. When our mystery shoppers requested local realtors outside of major metro areas, the suggested HomeLight agents were often from a nearby city instead of the desired area.

We recommend brands with a more personalized agent matching process. For example, Clever also uses data and automation to move quickly. But its Concierge Team reaches out before making matches. The team learns about your situation and goals, then handpicks agents for you to ensure you find the right real estate agent for your needs.

HomeLight's larger agent selection doesn’t count for much

HomeLight’s agent network is the largest of our top picks (by far). But that doesn't necessarily translate into any tangible benefits. We expected HomeLight to have a better selection in less densely populated areas, but when testing this, our mystery shoppers saw no difference in agent quality between HomeLight (28,000 agents), Clever (19,000), and UpNest (14,000).

Other brands get you more value

Our recommendation: Start with the brand that gets you the most savings (Clever), then work your way down the list to Ideal Agent and UpNest. Sign up for HomeLight only if those companies can't find you a good agent.

If you really want to try HomeLight, it's worthwhile to request agent matches from the discount brokers, too. They're all free to use, and there's no obligation to list with any of the agents they send you. If a brand like Clever finds you an agent you like, you could save thousands of dollars.

👋 Find top agents for less!

Match with top-rated agents from brand-name brokerages, like Keller Williams and RE/MAX. Sellers get a pre-negotiated 1.5% listing fee. Buyers can get cash back after closing!

Clever's service is 100% free, with zero obligation. Interview as many agents as you like until you find the perfect fit — or walk away at any time.

Our in-depth HomeLight review

Service quality

📊 Our rating: 3/5

  • Algorithm generally creates high-quality matches
  • No human verifies if agents are a good fit before you get matched
  • Company representatives are usually knowledgeable and helpful
  • Lots of calls, emails, and texts after signing up

Agent matching process

HomeLight’s matching quality is a mixed bag. We found that the quality of agent matches on HomeLight is usually pretty high, largely thanks to HomeLight’s algorithm. When making a match, HomeLight’s algorithm takes many factors into account, including:

  • Price range
  • Geographic area
  • Number of transactions
  • Average sale price vs. average listing price
  • Prior reviews
  • Average days on the market
  • Success rate with previous HomeLight referrals

You’ll usually get paired with agents who are not only local but have closed many transactions in the area as well.

That said, we think HomeLight’s agent matching process relies too much on its algorithm. While a concierge will contact you immediately afterward to review those matches — and potentially suggest different ones — the fact that the concierge doesn’t first verify whether those matches are a good fit is a drawback.

We prefer services that combine data with human oversight to help you find the right agent. After all, a realtor may look good on paper, but that doesn’t necessarily mean they’re a good fit for you.

Customer service

HomeLight is a mixed bag in terms of customer service for both buyers and sellers. We give points to HomeLight’s representatives, who were generally knowledgeable and helpful.

However, we were far less happy with the volume of communication we received. Simply put, we were bombarded with emails, calls, and text messages after signing up, both from HomeLight representatives and the agents we were matched with. While it is normal for an agent matching service to try to contact you — and many customers prefer it — HomeLight takes "communication" to a whole new level.

Our mystery shoppers tended to get more calls, emails, and texts from HomeLight than other similar services. And HomeLight was the only company that made it difficult to unsubscribe from their emails.

Customer experience

📊 Our rating: 4/5

  • HomeLight reviews online are generally positive
  • Customer dashboard is easy to use and has lots of helpful info

Customer reviews

Site Rating
Better Business Bureau4.4/5 (109 reviews)
Google4.6/5 (535 reviews)
Site Jabber4.7/5 (267 reviews)
Weighted avg.4.6/5 (1,178 reviews)
Show more

We dug through hundreds of HomeLight reviews to discover what customers had to say about its real estate services. Here’s what we found they liked best about their real estate journey with HomeLight and where they felt the company could do better.


  • You can easily compare agents.
  • Agents generally meet expectations.


  • You may not be matched with a top agent.
  • You may receive an overwhelming amount of communication from HomeLight after you sign up.

According to many HomeLight reviews, many customers were pleased with their agent matches. They generally found that their agents met expectations and helped make the real estate transaction easier and less stressful.

Some customers also liked how easy HomeLight’s website was to use and how they were able to easily compare agents.

While most HomeLight reviews online are positive, some customers felt like HomeLight failed to match them with top real estate agents. HomeLight’s real estate agent marketplace is large. Almost any agent can join it, so it’s not surprising that some local agents failed to live up to customers’ expectations.

One of the most common complaints was about the volume of communication customers received from HomeLight and its agents. Many customers felt bombarded by emails, texts, and phone calls after signing up. Some complained about difficulties unsubscribing from HomeLight’s emails, a problem we also experienced.

Ease of use

We found HomeLight.com to be fast and easy to use. You’ll get your agent matches almost instantly and keep track of them through your HomeLight online dashboard.

We like that the dashboard is intuitive and provides a lot of useful information about your agent matches. For example, you can view matches from the main dashboard page and view agent information, including:

  • Years of experience
  • Number of homes sold in your area
  • Achievements
  • A map showing their recent sales

If you want more information, you can read agent bios and additional sales data via their profile.

Your dashboard also includes additional features, like:

  • A message center where you can contact HomeLight and your matched agents
  • An option to try out HomeLight’s Simple Sale service
  • A section to keep track of the progress of your home sale or purchase

While a nice dashboard isn’t nearly as important as finding a great real estate agent, it is a nice touch and makes the process of selling a house or buying a house a tiny bit less stressful.

Agent screening

📊 Our rating: 1/5

  • No performance criteria for agents
  • HomeLight considers customer satisfaction when recommending agents

We rank HomeLight poorly in terms of how it screens agents. Essentially, any agent can join HomeLight’s network. Unlike other agent matching services, HomeLight doesn’t require agents to meet any performance criteria.

As a result, its agent network varies in quality, and its large size needs to be taken with a grain of salt. With so many agents, you’ll find great ones on HomeLight but also lackluster ones.

However, HomeLight takes customer satisfaction into account when making agent matches. If an agent isn't performing well, there's a good chance the company will decrease the number of clients it sends their way. This incentivizes agents to provide good service.

» MORE: How to choose a good seller's agent | How to choose a good buyer's agent


📊 Our rating: 5/5

  • More agents available in more areas of the country compared to competitors
  • Multiple agent matches and ability to request more

With a network of over 28,000 agents, HomeLight covers way more of the country than just about any of its competitors. That’s good news if you live in a rural area where other agent matching services may have limited coverage.

And if you’re planning on moving from one state to another, HomeLight’s large agent network allows it to potentially match you with recommended agents in both states.

HomeLight’s network also means you get more options. Its algorithm uses the information you provided during signup to immediately match you with up to three local agents.

If those agent matches don’t seem right for you, you can immediately request and receive an additional two matches, giving you up to five matches in total. That's more than most other agent matching services offer.


📊 Our rating: 0/5

  • No savings for buyers or sellers

Buyers and sellers will both be disappointed by HomeLight’s lack of savings. In most cases, you’ll pay the full fee for your listing agent, usually 2.5–3% of the purchase price, depending on your local market. That’s the same rate you’d pay if you found an agent on your own.

Companies like Ideal Agent and Clever Real Estate, in contrast, pre-negotiate discounts with their partner agents on your behalf. With Ideal Agent, the listing fee is 2%, while for Clever, it's just 1.5%.

There’s also no discount or rebate on the buyer’s agent commission with HomeLight. The buyer’s agent commission is typically around 2.5–3%. So you’re looking at a total commission of 5–6% — again, the same as if you’d found an agent without the help of HomeLight.

What is HomeLight?

HomeLight is a free online service that helps sellers and buyers find local real estate agents.

When you sign up on HomeLight’s website, you’ll get a list of local real estate agents within minutes. HomeLight bases these agent matches on factors like your location, target price range, and your desired sale timeline.

You can set up interviews, compare options, and choose the best fit. Or, if you don’t like any of its recommendations, you can walk away. Like all agent matching services, HomeLight is free, and there’s no obligation to sign with any of its agents.

In addition to its agent matching service, HomeLight has several other services for sellers and buyers.

Additional HomeLight services

HomeLight Simple Sale: Connect with local cash buyers

HomeLight Simple Sale — sometimes referred to as HomeLight Cash Offers — is a free service that helps you sell your house directly to a property investor or flipper. You submit basic info about your home, such as its age and condition, and HomeLight compiles multiple preliminary cash offers so you can compare and choose the best one.

Most cash buyers will then conduct an in-person inspection. If any issues come up during the inspection, the final offer may be lower than the initial cash offer.

HomeLight Simple Sale reviews online are generally positive, with no major customer complaints. Overall, customers like how easy it is to sell their homes for cash. Note, though, that you likely won't sell your home for the best possible price — one of the major drawbacks of selling to any cash buyer.

That said, HomeLight Simple Sale may be a good choice if you:

  • Need to sell your house fast: This is common if you’re in pre-foreclosure, moving for work, selling an inherited property, or going through a divorce. A cash offer closes faster.
  • Are looking to sell your home as is: If your home needs significant repairs but you’re unable or unwilling to fix it up before listing, it's often easier to sell directly to a cash buyer.

» MORE: Best Companies That Buy Houses for Cash

How much will HomeLight Simple Sale pay for my home?

The amount an investor will pay for your home is usually 3050% less than what you'd get by listing it. These buyers often need to invest in repairs and upgrades to make a profit during the selling process, so they usually pay way less than fair market value.

You’re free to use a seller’s agent when selling directly to a cash buyer through Simple Sale, but doing so doesn't reap many benefits. A seller’s agent can advise you about what your home is worth and how long it would take to sell, which is useful information regardless of whether you sell to a cash buyer or list it on the market.

If you can't decide between selling to a cash buyer or going with an agent, Clever Offers can help. Your Clever agent can request offers from cash buyers on your behalf. For comparison, they'll also give you an expert opinion on your home's open market value.

Compare cash offers now!

Compare offers from top cash buyers to the sale price you'd get with an agent.

HomeLight Trade-In: Buy a new home before selling your old one

HomeLight's Home Trade-In program works like this:

  1. You get pre-qualified to tap into a portion of your current home equity, enabling you to submit a strong, non-contingent offer on a new home without having to sell your current home first.
  2. You can move into your new home right after completing the purchase.
  3. HomeLight then partners you with an agent to list and market your previous home over the next 90 days.
  4. If it doesn't sell within that period, HomeLight will buy your house for a pre-determined amount and continue to try to sell it on the open market.

The program doesn't require any up-front costs, but HomeLight charges 2.4% of the old home's sale price at closing.

Home trade-in may work for you if you need to access equity to afford your next home or you want the security of a guaranteed sale. However, if you're a new homeowner, you might not have enough equity (over 20%) to benefit from the program.

We recommend comparing HomeLight's program to other home trade-in services, like Knock and Orchard.

HomeLight Home Loan: Get approved before making an offer

Most lenders only provide pre-approval letters, but HomeLight Home Loans completes full underwriting before you even bid on a home. By guaranteeing financing upfront, HomeLight allows you to make contingency-free, competitive offers to maximize your chances of securing the property you want.

The online loan application can get you approval in as little as 30 minutes in qualifying states. HomeLight has dedicated mortgage advisors to guide you through selecting the best home loan product for your situation from a range of offerings.

While HomeLight advertises lending fees below traditional banks, you might be able to find better rates elsewhere. Make sure to compare options across multiple lenders before choosing one.

» MORE: A Step-by-Step Guide to the Home Loan Process

Is HomeLight legit?

Yes, HomeLight is a legit company.

HomeLight Real Estate is the largest agent matching service in the US and a licensed brokerage in California. All agent matching services are legally required to have an active brokerage license.

Headquarters San Francisco, CA
Year founded 2012
Agent network size 28,000+
Show more

How much does HomeLight cost?

HomeLight connects you with real estate agents for free.

But you still have to cover realtor commission when your house sells, just as you would if you found your agent on your own. Realtor fees vary by market, but the nationwide total average commission rate is 5.49% of the purchase price. This includes the commission for the listing agent and the buyer's agent.

So, while HomeLight doesn’t cost you extra, it doesn’t save you money either. This is a big drawback, given that several of its competitors offer the same free agent matching service and built-in savings.

» LEARN: How to get lower realtor fees

Note that some of HomeLight’s other offerings — like HomeLight Trade-In — do require a fee.

👋 Next Steps: Talk to an expert

If you're weighing your options for buying or selling a house, Clever can help!

Our fully licensed concierge team can answer your questions and provide objective advice on getting the best outcome with your sale or purchase.

When you enter your info below, we'll ask you a few questions about your situation via a short form. Then our concierge team will be in touch shortly to help.

This service is free, and there’s never any obligation to move forward with us.


Who is HomeLight best for?

HomeLight is best suited for sellers and buyers who want to quickly choose a traditional full-service realtor and aren’t concerned about savings. You won’t save money by going with HomeLight, but you'll get matched with agents almost instantly.

HomeLight might also be a good option if you live in a rural area where similar companies have less coverage. Due to HomeLight’s massive agent network, it's far more likely to match you with an agent no matter where you live.

But with other agent matching services, you can get a great agent while paying a lot less. With Clever Real Estate, for example, you get matched with top real estate agents, but you pay a listing fee of just 1.5%, potentially saving you thousands of dollars in commission.

» MORE: See how Clever can help you save

Does HomeLight cost money?

HomeLight will match you with an agent for free, but you’ll still have to pay standard commission rates to that agent. Other similar services match you with agents from the same real estate brokerages you know and love, and they also offer discounted listing fees. Find our complete rankings of the best low commission companies!

What is HomeLight commission?

The commission rate you’ll pay for a HomeLight partner agent is the same as if you found an agent on your own, usually around 56%. Unlike its top competitors, HomeLight doesn’t offer reduced commission. Find discount real estate agents near you!

How does HomeLight make money?

HomeLight is a licensed real estate brokerage that charges its partner agents a referral fee. Whenever a HomeLight agent helps a HomeLight customer finalize the sale or purchase of a home, HomeLight gets a cut of the agent’s commission. All agent matching services make money through referral fees. It's how these companies can provide a no-cost service to buyers and sellers.

In addition to referral fees, HomeLight makes money through several other real estate service offerings, like HomeLight Simple Sale, HomeLight Home Loans, and HomeLight Trade-In.

Why do agents work with companies like HomeLight?

Top-performing real estate agents partner with (and pay) companies like HomeLight because it’s an easy, low-risk way for them to attract new business and close more deals. While agents make less on each transaction because they pay a referral fee, they can increase their total number of transactions — and potentially make more money in the long run.

Does HomeLight buy homes?

No, HomeLight doesn’t buy homes. HomeLight SimpleSale only matches you with cash buyers and iBuyers who may be willing to buy your home. Learn more about companies that buy houses for cash.

Does Google own HomeLight?

No, Google doesn’t own HomeLight. HomeLight is its own company headquartered in San Francisco.

Is HomeLight an iBuyer?

No, HomeLight is not an iBuyer since it doesn’t buy houses itself. But it does offer a service called HomeLight Simple Sale, which allows you to sell to a cash buyer and is similar to working with an iBuyer. Learn more about how iBuyers work.

Related reading


We create a weighted score for each real estate brokerage based on five core criteria:

  • Service quality (30% of final score)
  • Customer experience (30% of final score)
  • Agent screening (20% of final score)
  • Coverage (10% of final score)
  • Cost (10% of final score)

Service quality

Agent matching process: We evaluate how the company matches customers with agents, whether it uses an algorithm, human oversight, or both. We also request agent matches and evaluate whether the recommended agents are top agents and have recent transactions in our area.

Customer service: We consider whether the company's representatives are knowledgeable and helpful and how often they communicate with customers throughout the transaction.

Customer experience

Customer review analysis: We perform an in-depth analysis of all available customer reviews to determine trends. We also filter out spam reviews.

Ease of use: We consider how easy it is to find an agent in your area, and we look at customer reviews to determine whether customers have issues with the platform or tools the brokerage uses. We also test any dashboards or other tools ourselves.

Agent screening

Vetting requirements: We compare the company's vetting requirements to those of its competitors. We discover whether agents must have a certain amount of experience, number of recent transactions, or high customer ratings.


Network size: We consider the size of the agent network to determine whether customers will have multiple options to choose from and whether customers in rural or small markets will be able to find local agents.


Pricing model: We consider whether the company offers any savings for sellers, like listing fee discounts, or savings for buyers, like cash back.

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