5 Best Discount Real Estate Brokers in Union City, New Jersey (2024)

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By Jamie Ayers Updated November 20, 2024
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Edited by Chelsi Hewitt

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If you’re looking to sell your house and save on realtor commission fees in Union City, New Jersey, you may want to consider a discount real estate brokerage. A good discount realtor provides the same general services and support as a conventional agent, but charges a fraction of the price.

We identified and ranked 8 discount real estate brokers active in Union City. These are the 5 best low commission brands in Union City right now, according to the data.

At a glance: Low-fee real estate companies we recommend in Union City, New Jersey

  • Best Overall

    Clever Real Estate

    Agent Marketplace
    4.9

    Listing fee: 1.5%

    ⚡ Compare Agents
  • Runner-up

    Houwzer

    Discount Real Estate Broker
    4.2

    Listing fee: 1.0%

    View details
  • Also Great

    Redfin

    Discount Real Estate Broker
    3.7

    Listing fee: 1.5%

    View details
  • Also Great

    Prevu Real Estate

    Discount Real Estate Broker
    3.2

    Listing fee: 1.5%

    View details
  • Also Great

    Our Property Team

    Discount Real Estate Broker
    3.0

    Listing fee: $3,504

    View details

Our take: Most home sellers should try an Agent Marketplace like Clever before reaching out to individual discount brokerages. Clever’s free platform lets you compare multiple agents from different brokerages — discount and conventional, like RE/MAX and Compass — and you pay a pre-negotiated 1.5% listing fee at closing, regardless of who you choose. That’s up to 50% of the agents’ typical rates.

  • Why this matters: Thanks to the wider selection of agents and pre-negotiated low rates, you can focus on hiring the best agent for the job without worrying about the price tag. It’s faster, easier, and safer than reaching out to individual discount brokers yourself. Plus it’s free with no obligation.

Top 5 low commission real estate companies in Union City, New Jersey

$
We used the Union City, New Jersey average home value of $460,000 to estimate savings. Enter your home value for a personalized estimate.
  • Best Overall
    4.9
    Top-rated

    Clever Real Estate

    Claimed ✔
    Agent Marketplace

    Listing fee*
    1.5%
    Actual cost*
    $6,900
    Savings*
    $4,830

    ⚡ Compare Agents
    Summary
    Pros & Cons
    Full ratings
    Company Info

    Clever Real Estate is our Top Pick 🥇 for Union City home sellers looking for a great realtor and solid commission savings. Clever isn’t actually a discount real estate brokerage, but an agent marketplace that negotiates lower rates on your behalf. This gives you more choice and control over who you work with: Clever’s nationwide agent network includes 19,000+ realtors from top regional brokerages and major brands like Keller Williams, RE/MAX, and Compass. But you also get competitive built-in savings: Clever sellers pay their agent just a 1.5% listing fee at closing, on par with leading discount brands like Redfin. Clever’s agent matching platform is fast, easy to use, and free with no obligation. Clever is also currently the number-one rated real estate company on Trustpilot with 3,100+ 5-star reviews. Read more

    Pros

    • Competitive 1.5% listing fee
    • Very good 4.9 average customer rating based on 3,703 reviews
    • Strong recent performance, with 433 new reviews and a 4.9 average rating over the past 6 months
    • Solid track record, with at least 7 years of verified activity
    • Advertised listing fee includes premium services, like marketing materials

    Cons

    • Doesn’t provide key expected services, including social media marketing

    Overall Rating:
    4.9

    • Customer Score
      4.9
    • Pricing Score
      4.7
    • Services Score
      4.7

    Availability: Available statewide in New Jersey

    Business Address: Clever Real Estate 6358 Delmar Blvd Suite 300 St. Louis, MO 63130

    Website: listwithclever.com

    Phone: (833) 225-3837

    Is this your business? Claim your profile here.

  • Runner-up
    4.2
    Recommended

    Houwzer

    Discount Real Estate Broker

    Listing fee*
    1%
    Actual cost*
    $4,600
    Savings*
    $7,130

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Houwzer is a discount real estate brokerage with offices in New Jersey and select markets across several states down the East Coast. Houwzer charges a 1% commission fee (no minimums), which can yield big savings. Its base fee gets you all the standard services we expect from a full-service agent, including pro photography and in-person pricing assistance. Be aware that you may work with multiple specialists (e.g., pricing agent, showing agent, transaction coordinator) throughout your sale as opposed to a single, dedicated agent. This isn’t necessarily a drawback, but something to consider against your personal preferences. We couldn't verify and local reviews for Houwzer in Union City. As a brand, Houwzer has a 5.0 average customer rating across 955 reviews. Read more

    Pros

    • Very competitive 1.0% listing commission fee
    • Very good 5.0 average customer rating based on 955 reviews
    • Strong recent performance, with 11 new reviews and a 4.6 average rating over the past 6 months
    • Very strong track record, with at least 10 years of verified activity

    Cons

    • Doesn’t provide key expected services, including social media marketing
    • Changes extra for professional photography, and lockbox, which are typically included

    Overall Rating:
    4.2

    • Customer Score
      4.4
    • Pricing Score
      5.0
    • Services Score
      3.2

    Availability: Available statewide in New Jersey

    Business Address: 1435 Walnut St 3rd Floor Philadelphia, PA 19102

    Website: houwzer.com

    Phone: (215) 607-8926

    Is this your business? Claim your profile here.

  • Also Great
    3.7
    Worth considering

    Redfin

    Discount Real Estate Broker

    Listing fee*
    1.5%
    Actual cost*
    $6,900
    Savings*
    $4,830

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Redfin is a discount real estate brokerage with agents in New Jersey, plus more than 803 other markets across 44 states. Redfin advertises a competitive 1.5% listing fee with a $5,000 minimum fee in Union City. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 1.5% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a 4.9 customer rating across 41,885 reviews nationwide. The Union City office has 12 years of verified activity. Read more

    Pros

    • Competitive 1.5% listing fee
    • Very good 4.9 average customer rating based on 41,885 reviews
    • Very strong track record, with at least 12 years of verified activity

    Cons

    • Doesn’t provide key expected services, including social media marketing
    • Changes extra for yard sign, which is typically included

    Overall Rating:
    3.7

    • Customer Score
      4.3
    • Pricing Score
      2.9
    • Services Score
      3.7

    Availability: Available in Bayonne, Clifton, East Orange, and 16 more cities in New Jersey.

    Business Address: 1099 Stewart St #600, Seattle, WA 98101

    Website: redfin.com

    Phone: (877) 973-3346

    Is this your business? Claim your profile here.

  • Also Great
    3.2
    Worth considering

    Prevu Real Estate

    Discount Real Estate Broker

    Listing fee*
    1.5%
    Actual cost*
    $10,000
    Savings*
    $1,730

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Prevu is a discount real estate brokerage with agents in New Jersey, as well as select, high-end markets in 11 other states across the U.S. Prevu differs from many other discount brokerages in that it’s primarily geared toward home buyers, offering rebates for up to 1% of the purchase price on eligible properties. But Prevu also works with home sellers, delivering solid savings via its 1.5% listing fee (*minimum fees may apply but aren’t disclosed on Prevu’s site. Contact the company directly for details). Both buyers and sellers get full service and support (sellers also get 3D Tours for their listing). Another thing that sets Prevu apart: you work with a single, dedicated agent throughout the entire process (many discount brands employ team-based customer service models). Prevu doesn’t have any verified local customer reviews specific to Union City. But as a brand, Prevu has a 5.0 customer rating across 632 total reviews. Prevu was originally launched back in 2017. Read more

    Pros

    • Very good 5.0 average customer rating based on 632 reviews
    • Strong recent performance, with 20 new reviews and a 5.0 average rating over the past 6 months
    • Solid track record, with at least 7 years of verified activity

    Cons

    • Doesn’t provide key expected services, including social media marketing
    • Changes extra for pricing assistance CMA, professional photography, and yard sign, which are typically included

    Overall Rating:
    3.2

    • Customer Score
      4.8
    • Pricing Score
      1.6
    • Services Score
      2.5

    Availability: Available in Allendale, Alpine, Bayonne, and 69 more cities in New Jersey.

    Business Address: 110 E 25th St New York, NY 10010

    Website: prevu.com

    Phone: (646) 603-6868

    Is this your business? Claim your profile here.

  • Also Great
    3.0
    Worth considering

    Our Property Team

    Discount Real Estate Broker

    Listing fee*
    $3,999
    Actual cost*
    $3,999
    Savings*
    $7,731

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Our Property Team is a discount real estate broker with agents available in Union City, New Jersey. It advertises a competitive hybrid listing fee with $3,504 due upfront and $495 paid at closing. Our Property Team has advertised listing fee includes premium services, like marketing materials, and virtual tours.

    Pros

    • Competitive estimated listing fee
    • Advertised listing fee includes premium services, like marketing materials, and virtual tours

    Cons

    • Charges a $3,504 nonrefundable upfront fee
    • No new verified customer reviews in past 6 months

    Overall Rating:
    3.0

    • Customer Score
      1.5
    • Pricing Score
      3.5
    • Services Score
      4.3

    Availability: Available statewide in New Jersey

    Website: ourpropertyteam.com

    Phone: (800) 000-0000

    Is this your business? Claim your profile here.

What to know about discount real estate agents in Union City, New Jersey

  • Union City discount real estate brokers offer a similar range of services and support as conventional realtors for a lower price.
  • If you work with a conventional Union City realtor, you’ll typically pay a listing commission fee of about 2.5%
  • Discount realtors typically deliver savings by charging lower listing fees at closing. The average listing fee among discount brokerages in Union City is 1.2% as of November 2024.
  • That’s an average savings premium of $5,980 based on the median home sale price in Union City ($460,000), according to the latest available data (November 2024).

Pros

  • Discount real estate agents save sellers in Union City, New Jersey $5,980, on average.
  • You get expertise from a licensed agent who knows the Union City market.
  • Some discount real estate agents offer full service, so you can get everything you'd expect for less.

Cons

  • Some Union City discount real estate agents only provided limited service, and may charge extra fees for "add-ons" like professional photography.
  • Discount real estate brokers sometimes charge upfront fees, so you'll have to pay out-of-pocket before your house sells.

  • Stick with companies that offer in-person representation and "full service" (including an on-site comparative market analysis and professional photography). Avoid brands that only provide "remote" or "virtual" broker support.
  • We recommend brands with success-based fees (you only pay at closing) and transparent pricing models. Watch out for upfront, nonrefundable fees and high minimums — some companies don’t make these easy to spot.
  • Don't just rely on the advertised commission rate. Calculate your actual estimated commission fee based on your estimated home value. This is especially important for companies with flat fee models or high minimum fees to avoid paying more than advertised.
  • Customer ratings are generally more important than small differences in pricing models. Look for companies with high average ratings based on large numbers of reviews.
  • Be sure to interview the specific agent you'll be working with and evaluate them based on the same criteria you'd use to choose a conventional realtor.

  • Clever Real Estate gets you special discounted rates from top, conventional realtors representing major brokerages like RE/MAX, Century 21, and Compass. Take our simple quiz to get personalized agent recommendations and save up to 50% on listing fees.
  • You can try to negotiate a lower commission rate with a conventional realtor yourself, but this can be difficult to do (only about 22% of sellers who try to negotiate are successful). Negotiating is easier if you have a pricier home, are selling in a particularly hot market, or already have a buyer lined up.
  • If you're selling for sale by owner and just want a marketing boost, a Union City flat fee MLS service may be a better fit. Basic flat fee MLS plans get your listing on the local MLS for around $150. Premium plans include more services, like pro photography, but can cost well over $1,000.
  • If you want to sell your house fast or are listing a home in poor condition, consider a Union City cash home buyer company. Cash home buyers will purchase almost any home in any condition. You typically don't have to pay realtor commissions and many will actually cover your closing costs. And because they pay cash, they can usually close in a matter of days.

The Union City housing market has picked up since this time last year, according to the latest data (September 2024)

  • Union City is currently in a seller’s market, with buyer demand outpacing the inventory. At the end of October, there were 96 active listings (-7.7%, year over year), with 57 new properties listed over the course of the month (32%, year over year).
  • The median home sale price in Union City last month was $460,000, up 7.4% from $426,184 last year.
Union City, New Jersey homes are taking longer to sell and netting lower premiums compared to last year
  • Union City properties spend a median 48 days on market — that’s 15 days slower than last year
  • The average Union City home sells for 103% of its original list price, down 0.02% year over year.
  • Union City houses are experiencing more price drops compared to last year. 11% of properties dropped their price last month. That's a 3.8% increase compared to this time last year.
The average cost of selling a home in Union City, New Jersey is $51,993, 28% higher than the nationwide average of $37,202.
  • The bulk of home seller costs is made up of realtor listing fees and closing costs:
  • Listing fee: Union City home sellers pay their agents an average listing fee of 2.5%, based on the median home sale price. That’s 151% more than the nationwide average discount listing fee of 1.0%.
  • Seller closing costs: Union City home sellers typically pay an additional $8,135 in closing costs, based on the median home sale price. That’s 78% more than the nationwide average of $1,771.
💰 Good news: The typical listing fee when you sell a house with a discount realtor in Union City, New Jersey is 1.2%, or $5,750 — a savings premium of about 50%, or $5,980 at the closing table. Try our free agent matching tool to find top local realtors and save up to 50% off their typical rate.

All low commission real estate companies in Union City, New Jersey (8)

What it is: Low commission realtors charge lower listing fees than conventional realtors but provide the same general range of services and support.

Who this is for: Any home seller interested in saving money on realtor fees but still wants a skilled agent to help guide them through the process.

How to choose: The average low commission real estate company in Union City charges a 1.2% listing fee and has a 4.9 out of 5 customer rating, 793 verified reviews, and at least 7 years of verified activity. These can be useful baseline criteria to help guide your search.

  • Best Overall
    4.9
    Top-rated

    Clever Real Estate

    Claimed ✔
    Agent Marketplace

    Listing fee*
    1.5%
    Actual cost*
    $6,900
    Savings*
    $4,830

    ⚡ Compare Agents
    Summary
    Pros & Cons
    Full ratings
    Company Info

    Clever Real Estate is our Top Pick 🥇 for Union City home sellers looking for a great realtor and solid commission savings. Clever isn’t actually a discount real estate brokerage, but an agent marketplace that negotiates lower rates on your behalf. This gives you more choice and control over who you work with: Clever’s nationwide agent network includes 19,000+ realtors from top regional brokerages and major brands like Keller Williams, RE/MAX, and Compass. But you also get competitive built-in savings: Clever sellers pay their agent just a 1.5% listing fee at closing, on par with leading discount brands like Redfin. Clever’s agent matching platform is fast, easy to use, and free with no obligation. Clever is also currently the number-one rated real estate company on Trustpilot with 3,100+ 5-star reviews. Read more

    Pros

    • Competitive 1.5% listing fee
    • Very good 4.9 average customer rating based on 3,703 reviews
    • Strong recent performance, with 433 new reviews and a 4.9 average rating over the past 6 months
    • Solid track record, with at least 7 years of verified activity
    • Advertised listing fee includes premium services, like marketing materials

    Cons

    • Doesn’t provide key expected services, including social media marketing

    Overall Rating:
    4.9

    • Customer Score
      4.9
    • Pricing Score
      4.7
    • Services Score
      4.7

    Availability: Available statewide in New Jersey

    Business Address: Clever Real Estate 6358 Delmar Blvd Suite 300 St. Louis, MO 63130

    Website: listwithclever.com

    Phone: (833) 225-3837

    Is this your business? Claim your profile here.

  • Runner-up
    4.2
    Recommended

    Houwzer

    Discount Real Estate Broker

    Listing fee*
    1%
    Actual cost*
    $4,600
    Savings*
    $7,130

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Houwzer is a discount real estate brokerage with offices in New Jersey and select markets across several states down the East Coast. Houwzer charges a 1% commission fee (no minimums), which can yield big savings. Its base fee gets you all the standard services we expect from a full-service agent, including pro photography and in-person pricing assistance. Be aware that you may work with multiple specialists (e.g., pricing agent, showing agent, transaction coordinator) throughout your sale as opposed to a single, dedicated agent. This isn’t necessarily a drawback, but something to consider against your personal preferences. We couldn't verify and local reviews for Houwzer in Union City. As a brand, Houwzer has a 5.0 average customer rating across 955 reviews. Read more

    Pros

    • Very competitive 1.0% listing commission fee
    • Very good 5.0 average customer rating based on 955 reviews
    • Strong recent performance, with 11 new reviews and a 4.6 average rating over the past 6 months
    • Very strong track record, with at least 10 years of verified activity

    Cons

    • Doesn’t provide key expected services, including social media marketing
    • Changes extra for professional photography, and lockbox, which are typically included

    Overall Rating:
    4.2

    • Customer Score
      4.4
    • Pricing Score
      5.0
    • Services Score
      3.2

    Availability: Available statewide in New Jersey

    Business Address: 1435 Walnut St 3rd Floor Philadelphia, PA 19102

    Website: houwzer.com

    Phone: (215) 607-8926

    Is this your business? Claim your profile here.

  • Also Great
    3.7
    Worth considering

    Redfin

    Discount Real Estate Broker

    Listing fee*
    1.5%
    Actual cost*
    $6,900
    Savings*
    $4,830

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Redfin is a discount real estate brokerage with agents in New Jersey, plus more than 803 other markets across 44 states. Redfin advertises a competitive 1.5% listing fee with a $5,000 minimum fee in Union City. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 1.5% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a 4.9 customer rating across 41,885 reviews nationwide. The Union City office has 12 years of verified activity. Read more

    Pros

    • Competitive 1.5% listing fee
    • Very good 4.9 average customer rating based on 41,885 reviews
    • Very strong track record, with at least 12 years of verified activity

    Cons

    • Doesn’t provide key expected services, including social media marketing
    • Changes extra for yard sign, which is typically included

    Overall Rating:
    3.7

    • Customer Score
      4.3
    • Pricing Score
      2.9
    • Services Score
      3.7

    Availability: Available in Bayonne, Clifton, East Orange, and 16 more cities in New Jersey.

    Business Address: 1099 Stewart St #600, Seattle, WA 98101

    Website: redfin.com

    Phone: (877) 973-3346

    Is this your business? Claim your profile here.

  • Also Great
    3.2
    Worth considering

    Prevu Real Estate

    Discount Real Estate Broker

    Listing fee*
    1.5%
    Actual cost*
    $10,000
    Savings*
    $1,730

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Prevu is a discount real estate brokerage with agents in New Jersey, as well as select, high-end markets in 11 other states across the U.S. Prevu differs from many other discount brokerages in that it’s primarily geared toward home buyers, offering rebates for up to 1% of the purchase price on eligible properties. But Prevu also works with home sellers, delivering solid savings via its 1.5% listing fee (*minimum fees may apply but aren’t disclosed on Prevu’s site. Contact the company directly for details). Both buyers and sellers get full service and support (sellers also get 3D Tours for their listing). Another thing that sets Prevu apart: you work with a single, dedicated agent throughout the entire process (many discount brands employ team-based customer service models). Prevu doesn’t have any verified local customer reviews specific to Union City. But as a brand, Prevu has a 5.0 customer rating across 632 total reviews. Prevu was originally launched back in 2017. Read more

    Pros

    • Very good 5.0 average customer rating based on 632 reviews
    • Strong recent performance, with 20 new reviews and a 5.0 average rating over the past 6 months
    • Solid track record, with at least 7 years of verified activity

    Cons

    • Doesn’t provide key expected services, including social media marketing
    • Changes extra for pricing assistance CMA, professional photography, and yard sign, which are typically included

    Overall Rating:
    3.2

    • Customer Score
      4.8
    • Pricing Score
      1.6
    • Services Score
      2.5

    Availability: Available in Allendale, Alpine, Bayonne, and 69 more cities in New Jersey.

    Business Address: 110 E 25th St New York, NY 10010

    Website: prevu.com

    Phone: (646) 603-6868

    Is this your business? Claim your profile here.

  • Also Great
    3.0
    Worth considering

    Our Property Team

    Discount Real Estate Broker

    Listing fee*
    $3,999
    Actual cost*
    $3,999
    Savings*
    $7,731

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Our Property Team is a discount real estate broker with agents available in Union City, New Jersey. It advertises a competitive hybrid listing fee with $3,504 due upfront and $495 paid at closing. Our Property Team has advertised listing fee includes premium services, like marketing materials, and virtual tours.

    Pros

    • Competitive estimated listing fee
    • Advertised listing fee includes premium services, like marketing materials, and virtual tours

    Cons

    • Charges a $3,504 nonrefundable upfront fee
    • No new verified customer reviews in past 6 months

    Overall Rating:
    3.0

    • Customer Score
      1.5
    • Pricing Score
      3.5
    • Services Score
      4.3

    Availability: Available statewide in New Jersey

    Website: ourpropertyteam.com

    Phone: (800) 000-0000

    Is this your business? Claim your profile here.

  • 2.5
    Safe to consider

    US Flat Fee Listings

    Discount Real Estate Broker

    Listing fee*
    1%
    Actual cost*
    $4,600
    Savings*
    $7,130

    Summary
    Pros & Cons
    Full ratings
    Company Info

    US Flat Fee Listings is a discount real estate broker based in New Jersey, with agents available in Union City. It advertises a very competitive listing fee of 1.0%. US Flat Fee Listings has solid track record, with at least 6 years of verified activity.

    Pros

    • Very competitive 1.0% listing commission fee
    • Solid track record, with at least 6 years of verified activity

    Cons

    • No new verified customer reviews in past 6 months
    • Doesn’t provide key expected services, including professional photography, and social media marketing

    Overall Rating:
    2.5

    • Customer Score
      0.0
    • Pricing Score
      5.0
    • Services Score
      3.3

    Availability: Available statewide in New Jersey

    Business Address: 140 Shrewsbury Ave #2, Red Bank, NJ 07701

    Website: usflatfeelisting.com

    Phone: (800) 449-4957

    Is this your business? Claim your profile here.

  • 2.4
    Safe to consider

    Best Choice Flat Fee

    Discount Real Estate Broker

    Listing fee*
    $999
    Actual cost*
    $999
    Savings*
    $10,731

    Summary
    Pros & Cons
    Full ratings
    Company Info

    Best Choice Flat Fee is a discount real estate broker with agents available in Union City, New Jersey. It advertises a upfront listing fee of $999. Best Choice Flat Fee has better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $100,000.

    Pros

    • Competitive estimated listing fee
    • Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $100,000

    Cons

    • Charges a $999 nonrefundable upfront fee
    • No new verified customer reviews in past 6 months
    • Doesn’t provide key expected services, including social media marketing
    • Changes extra for yard sign, and lockbox, which are typically included

    Overall Rating:
    2.4

    • Customer Score
      0.0
    • Pricing Score
      4.2
    • Services Score
      3.7

    Availability: Available statewide in New Jersey

    Business Address: Varies by state

    Website: bestchoiceflatfee.com

    Phone: (515) 770-2491

    Is this your business? Claim your profile here.

⚡️ Find top-rated low commission realtors in Union City, New Jersey

Use Clever to find and compare top realtors in Union City, New Jersey who will list your home for just 1.5%. It’s simple, secure, and free.
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How we research and rank discount real estate brokers

Data sources

Our research team identified and ranked 8 full-service, low commission real estate brokerages available in Union City. We compiled and analyzed hundreds of publicly available data points tied to customer reviews, pricing models, and services to assess each company, determine our rankings, and choose our top picks in Union City.

Methodology

Our team used public business directories to identify 8 discount real estate services nationwide. We then manually verified pricing and services details for every company, categorizing them as either “full-service” or “limited-service.” 

We did our best to ensure that only brands and product offerings that meet our minimum full-service criteria made it onto these pages. Limited-service brokers appear in our Flat-fee MLS Services Guides.

We fed pricing, services, customer ratings, and credibility data for each verified low commission real estate brokerage into our localized ranking methodology. We evaluate each company across three core areas, including:

  • Customer Score measures how customers feel about their experiences and outcomes with the company over time. It’s primarily powered by average customer ratings across reputable, third-party review platforms. We weight our customer scores to account for sample size (e.g., 4.7 rating with 500 reviews is a stronger signal than a 4.9 rating with 5 reviews) and recency (e.g., reviews in the past few months matter more than reviews from 5 years ago). 
  • Pricing Score measures the company’s fee structure and price point relative to other discount real estate brokerages. We score pricing models using a proprietary “cost index” we derive by averaging the fee at five price points, anchored around a local median home sale price. This lets us score non-apples-to-apples fee structures (e.g., flat fee vs. percentage-based) and ensures scores reflect local market conditions (e.g., flat fee models will offer better value in pricier markets).
  • Services Score measures the level of services and support you get for what you pay. If a company everything we’d expect from a full-service brokerage, they get a 4.0 (80%) services rating. A company will lose points in this category for each “expected service” we verify they don’t include with the base fee. A company will receive additional points for each “non-standard” service we can verify they do include with the base fee. If we confirm a company offers all expected and non-standard services with a base fee, they will get a 5.0 (100%) services rating.

We then combined these individual scores into a single Overall Score, which determined our top picks and general company rankings in Union City, New Jersey. Customer Score is 50% of the overall score, because we think it’s the most important factor. Pricing Score and Services Score are each 25%.

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