72SOLD reviews | 72SOLD vs. alternatives | Is 72SOLD legit? | How it works | FAQs
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72SOLD compresses the typical home selling process into a single weekend. The company's goal is to sell your home quickly after creating a buzz that drives up offer prices.
The service is technically the same as selling your home with a listing agent, but 72SOLD relies on its fast-paced marketing strategy to create a sense of urgency in buyers. The whole process — showing the home, negotiating, and accepting an offer — happens over a 72-hour period.
72SOLD's strategy could work for you if:
- Your home is in good condition and is nearly ready to be shown, as there won't be much time for staging.
- You're in a competitive market.
While a shortened timeline may generate higher offers, it might be stressful for some home sellers — and there's no guarantee that you'll get an offer that you like.
Like most traditional brokerages, 72SOLD charges an average of 5.4% to pay the listing agent and cover the buyer's agent's commission.
The company has overwhelmingly positive customer reviews. Most importantly, 72SOLD's strategy seems to work: it claims that homes sold using this method in the Phoenix market sell for 8.4% over the MLSⓘ average.[1] That means a $300,000 home could sell for $325,000, making the 5.4% fee well worth it.
How do you know how much your home is worth to begin with? A free, no-obligation CMA is a great way to gauge offers on your home. Clever's top-rated real estate agents can provide you with a comparative market analysis (CMA) to help you determine what your home is worth.
What is 72SOLD?
72SOLD is a network of affiliated brokers across the U.S. that aim to list and sell your home over the course of one weekend.
In practice, selling with 72SOLD is very similar to selling your home the traditional way: a licensed real estate agent lists your home on the MLS (a database of homes for sale in the local market), Realtor.com, and Zillow.
The average cost is 5.4% of the sale price, which is the same you could expect to pay using a traditional agent.
What's the 72SOLD business model?
The difference between 72SOLD and other brokerages is the short window of time your home is on the market. Because your home is only available for showings during a single 90-minute window on a Saturday, buyers won't get an impression that the home has already been rejected by others.
According to 72SOLD, buyers brushing shoulders with other buyers during the Saturday showing creates a fear of missing out on the home — leading to more competitive offers.
» JUMP: See 72SOLD's timeline for selling your home
There is no obligation and no fees if you decide not to sell. Even if a prospective buyer makes a good offer and meets your terms (such as a specific closing date), you can refuse the offer.
Like most traditional home sales, you can ask buyers for a closing date up to 60 days out.
If you need to stay in your home longer than 60 days, 72SOLD will market your home to investors at lease-back companies instead of the open market. Selling your home to an investment company will allow you to stay in the home and pay rent for up to six months.
Is 72SOLD a scam or legit?
72SOLD is a legitimate company founded in 2018 by Arizona realtor Greg Hague, who also founded its parent company (Hague Partners) in 1998.[2]
Hague Partners is the fastest growing real estate firm in Arizona. It's now achieving almost an 8% market share, 400% higher than just 12 months prior.[3]
For over three years, 72SOLD Affiliate Hague Partners has been the number one Arizona brokerage in listings taken, sold and closed.[4]
In June 2022, Keller Williams announced a strategic partnership with 72SOLD that will give KW agents access to the 72SOLD program.[5]
Who should use 72SOLD?
72SOLD is ideal for sellers who want: | 72SOLD is ideal for homes that are: |
|---|---|
An aggressive strategy to sell their home quickly | In good condition and not in need of extensive repairs |
The ability to list the home to maximize the price without continued showings | Ready to be shown to prospective buyers with minimal staging |
A flexible timeline that would allow a closing date up to 60 days away | In a competitive market, where homes are selling quickly |
72SOLD vs. alternatives
The main difference between selling with 72SOLD and with a traditional real estate agent is the marketing style. If your home is market-ready (in good condition and ready to be shown) but the 72-hour buying window isn't appealing to you, consider using a traditional agent.
To save even more, you could get matched with a real estate agent who can help you sell on time and for top dollar. With Clever, you'll pay just $3,000 or 1% in listing fees, helping you save thousands!
You have other options to sell your home beyond 72SOLD and a traditional agent — such as iBuyers, home trade-in services, and cash buyers.
Fees* | Home sale price | Median days on market | Avg. time to close | |
|---|---|---|---|---|
72SOLD | 5.4% | 100% of listing price | 7** | 30–45 days |
Traditional agent | 4–6% | 100% of listing price | 32 | 30–45 days |
iBuyer | 5% | 98–99% of market value | Instant | 8–90 days |
Home trade-in | 1.25–6% | 98–99% of market value | 32 | 14–60 days |
Cash buyer | 0% | 50–70% of market value | Instant | 7 days |
* Not including closing costs. ** 72SOLD's business model limits time on market; no guarantee of sale. | ||||
iBuyers: Good for a fast sale
You're more likely to sell your home for a higher price with 72SOLD or a traditional agent. But if you want to avoid the listing and showing process altogether, look into selling to an iBuyer company.
iBuyers (companies like Offerpad and Opendoor) buy homes in relatively good condition directly from sellers, but they tend to pay less than the open market, about 1–2% lower. Both companies charge 5% to buy your house.
Both Offerpad and Opendoor also offer flexible closing dates, so you can choose a date months down the road if you need more time in your home.
If you're trying to choose between 72SOLD and an iBuyer, you can always get a free, no-obligation offer. We recommend starting with Offerpad, which allows closing windows of 8–90 days and even provides a free local move within 50 miles!
Enter your ZIP code to see if you qualify for an instant cash offer from Offerpad. 👇
Buy-before-you-sell companies: Good for trading homes
A buy-before-you-sell company (such as Knock or Orchard) will front you cash to buy and move into a new home before you sell your current one.
Also called home trade-in companies, these services are a good option if your priority is moving into a new home rather than selling. Plus, you can still list your old home on the open market, likely netting more than you'd get from an iBuyer.
Buy-before-you-sell services charge 1–6% of your home's sale price, with some companies offering a discount if you use their in-house mortgage service to pay for your new home. Keep in mind: you'll likely need to pay rent on your new home if you move in before your old home sells.
» LEARN: How Do You Buy a House Before You Sell Yours?
Cash buyers: Good for selling homes as-is
If your home needs expensive repairs that you don't want to complete before selling, a cash buyer can offer a quick and easy way to sell.
Cash buyers (like We Buy Ugly Houses) typically purchase properties in any condition, making them ideal for selling homes with major problems, like foundation issues. You can usually get an offer from a cash buyer within 24 hours and close in under two weeks.
You'll pay a steep price for the convenience of a cash buyer, though — it might offer as little as 50% of the fair market value for your home. But you won't need to invest any time or money getting the home ready for the open market.
» COMPARE: 12 Best Companies That Buy Houses for Cash
How 72SOLD works
Buyers will have only 72 hours to make an offer, but 72SOLD's entire process takes about a week.
Here's how the 72SOLD marketing plan comes together:
- Submit your home's details. Visit 72SOLD.com, and answer a few questions about the condition of your home and how soon you want to sell.
- Set a price. The company will determine a price for your home based on market data, comparable homes, and other information you provided.
- Set your terms. You can choose a closing date and move-out date ahead of time.
- Advertise. 72SOLD will create a marketing plan for your home and get potential buyers excited about your home.
Once the weekend arrives, the 72-hour process kicks off.
🏡 Saturday | Prospective buyers tour the home during a 90-minute window on Saturday ONLY. According to 72SOLD, squeezing all of the showings together creates a competitive environment and sense of urgency in buyers. |
❓ Sunday | You answer questions from prospective buyers. |
📋 Monday | This is the hard deadline for all offers. You review the offers and choose the best one. |
Sellers can opt to provide a video tour of the home instead of an in-person showing. In this case, the successful bidders will have a chance to do an in-person walk-through of the home on Monday.
72SOLD reviews from customers
With 4.9 out of 5 stars across 1,065 reviews on Google, 72SOLD is highly rated. The handful of negative reviews focus on customer experiences outside of what the company could control.
Good customer service
Many reviewers mention their 72SOLD agent by name and speak highly of their professionalism. Customers say the agents at the company are knowledgeable, responsive, and happy to answer questions.
Knowledgeable marketing
Several customers mentioned in reviews they were happy with the way their home was marketed and that the agency knew how to generate interest in the home before the day of the showing.
Higher prices
Another common theme among customers was delight with how much they sold their homes for. Many reviews state that they received offers of tens of thousands over the initial listing prices.
Where is 72SOLD available?
72SOLD is available nationwide. Affiliate brokers operate in 38 U.S. markets, Guam, and parts of Canada.
In June 2022, Keller Williams announced a partnership with 72SOLD that will enable KW and KW Worldwide agents to use the 72SOLD program to sell listings.
List of affiliated brokerages
Frequently asked questions about 72SOLD
72SOLD is based in Scottsdale, AZ, but the company has affiliated agencies in 38 markets throughout the U.S. See where 72SOLD is available.
The company claims that houses sold using its 72-hour selling model go for 8.4% more than the average price of homes listed on the MLS. Find out more about how 72SOLD works.
The name refers to the company's business model of putting a home on the market for just 72 hours. The company claims that the shortened availability of the home on the market drives up the price. Learn more about 72SOLD.
Contact 72SOLD
Website | |
Email | No email listed on website |
Phone | (844) 990-7272 |
Address | 7333 E. Doubletree Ranch Road, Ste 100B, Scottsdale, AZ 85258 |
72SOLD. "Home Page." Accessed 06/01/2022. Updated 06/01/2022.
Hague Partners. "Home Page." Accessed 06/01/2022. Updated 06/01/2022.
AZ Big Media. "72SOLD will make 72 months of house payments for Arizona homeowner." Accessed 06/01/2022. Updated 02/15/2022.
Hague Partners. "Home Page." Accessed 06/01/2022. Updated 06/01/2022.
Inman. "Keller Williams partners with homeselling program 72SOLD." Accessed 06/30/2022. Updated 06/22/2022.