72SOLD is a real estate company that helps sell homes quickly, often aiming for a sale within eight days or less.[1] They train agents to use strong marketing tactics to create urgency among buyers, which can help sell your home faster.
72SOLD’s approach has been successful for many sellers. The company claims that four independent studies have shown that its sellers' median sale price was 8-12% higher than other homes sold on the MLS.[2]
However, 72SOLD does not guarantee a quick sale or a higher sale price. The effectiveness of their strategy may also vary depending on the property and local market conditions.
For those prioritizing a guaranteed quick sale, consider looking into top cash buyer companies. Before you accept any cash offer, make sure you understand what your home is really worth. Clever Offers is a free service that fields cash offers from trusted companies in your area, and they also offer home value estimates from top-rated agents.
Simply fill out this form to get Clever Offers today.
Our 72SOLD rating
| Overall score | 2.8 🟡 |
| Service quality | 3.0 🟡 |
| Customer experience | 3.5 🟢 |
| Agent screening | 2.5 🟡 |
| Fees | 3.0 🟡 |
| Credibility | 2.0 🔴 |
We give 72SOLD high marks for its service quality and customer experience. Many customers report excellent agent service and are satisfied with the sale time and price.
However, we rate it lower for credibility because some of its claims and promises lack clear supporting information. Additionally, there are concerns about the vetting standards for its agents and the fees, as it’s unclear if there are any cost savings.
» See how our 72SOLD rating breaks down.
Is 72SOLD right for you?
72SOLD may work for you if:
- You're in a market with high buyer demand and homes are selling quickly.
- You have a home in good condition that needs minimal prep work for listing.
- You have a flexible timeline with a closing date up to 60 days away.
However, if you need to close within a few weeks, you may want to consider a cash buyer like We Buy Ugly Houses (for homes in poor condition) or an iBuyer like Opendoor (for homes in good condition). These companies can buy your home with cash and close in 1–3 weeks, but the trade-off is often a lower sale price.
If you want to list with an agent for a higher sale price, you might find better value with a company that offers low commission rates and vetted agents who can help you sell on your timeline. Some companies provide full service for a 1.5% listing fee, compared to the average realtor commission of 2.5–3% (which you might encounter with 72SOLD).
You might consider using a free service like Clever Offers to compare all your options. Clever sources up to 10 cash offers, giving you a comprehensive view of your choices.
72SOLD vs. top alternatives
Sell to a cash buyer
Selling to a cash buyer is the best way to get a guaranteed fast sale. We always recommend comparing multiple offers, which you can do on your own or through a free service like Clever Offers.
Service Fee
Time to Close
Why We chose it
Pros and cons
Specifics
Clever Offers helps you find and compare offers from leading cash buyers in your area — all with a proven track record of ethical dealings with home sellers.
Because Clever's network includes local/national investors, iBuyers, and agents with experience listing homes as is, you get a range of offers to choose from — including alternative deal types that deliver a higher payout over time.
The 5-star rated company gets top marks for helping you make an informed decision without pressuring you to move forward. See our full Clever Offers review.
Service Fee
Time to Close
Why we chose it
Pros and cons
Specifics
Opendoor is for home sellers who want to skip the hassles of a traditional home sale — without sacrificing too much on price.
You can get an initial offer within 24–48 hours, choose your closing date, and skip repairs and showings. The company also pays much closer to market value than traditional house flippers.
Opendoor does charge a 5% service fee, and some customers complain that final offers are lower than initial estimates. See our full Opendoor review.
Service Fee
Time to Close
Why we chose it
Pros and cons
Specifics
We Buy Ugly Houses / HomeVestors will purchase homes that most other buyers won't. The company makes near-instant offers and it buys homes as-is, so you don’t need to worry about repairs or cleaning.
As a franchise company, service quality can vary between locations. Most locations maintain positive customer ratings, but the company recently received bad press for the questionable sales tactics employed by some of its licensees.
The company's broad availability makes it a viable choice for home sellers with limited options, but we strongly suggest comparing at least 2–3 other offers before entering into a contract. See our full We Buy Ugly Houses review.
» MORE: Looking for more cash buyers near you? Check out the best companies that buy houses for cash to see our comprehensive guides for all 50 states.
List with a low commission realtor
Low commission agents can save you money on realtor fees while giving you the full service you expect from a traditional agent. We recommend interviewing 2–3 options to find the right real estate agent for your situation. Companies like Clever and Redfin make it easy to compare multiple agents.
Listing Fee
Customer Rating
Editor's Take
Pros & cons
Overview
Clever Real Estate is the best option for most sellers looking for an agent. The company matches you with multiple experienced, full-service agents so you can find the right fit, and it offers a low 1.5% listing fee no matter which agent you choose.
Listing Fee
Customer Rating
Editor's Take
Pros & cons
Overview
Redfin is a reputable discount real estate brokerage that offers significant savings, particularly if you buy and sell with the brokerage. But watch out for high minimum fees, which vary by market and can be high in some areas. Redfin's agents also work with a lot of clients, and they don’t always have time to provide as much hands-on service as you may need.
Read the full Redfin review.
Listing Fee
Customer Rating
Editor's Take
Pros & cons
At a Glance
Ideal Agent is a solid option if you’re looking for a top agent. The company vets its realtors thoroughly, so you’ll likely get a quality agent. But you won't save as much on realtor fees as you could with other companies.
Read the full Ideal Agent review.
» MORE: Want to learn more about low commission realtors? Check out our list of top low commission companies to find answers to the most-asked questions.
Our full 72SOLD review
Service quality
📊 Our rating: 3/5
|
Selling with 72SOLD is similar to selling your home the traditional way. A full-service realtor lists your home on the MLS, markets it, and helps you through the closing process.
The key difference with 72SOLD is the short period your home might be on the market. A limited showing window may create urgency among buyers, potentially leading to more competitive offers.
While 72SOLD’s fast selling timeline can be appealing, it may not be the best fit for everyone. The company might not always achieve your desired sales price quickly, and this approach may be less effective in buyer’s markets.
Our analysis of online customer reviews reflects mixed experiences with agent quality and service. Some realtors provide friendly and effective assistance, while others may not put in much effort, possibly due to the fast selling timeline.
Customer experience
📊 Our rating: 3.5/5
|
72SOLD reviews online are generally positive, but customer experiences can vary. The company is highly rated, with an average of 4.9 out of 5 stars across over 2,000 reviews.
However, it's important to note that at least some of these reviews are from agents who worked for 72SOLD, which can affect the overall rating.
Here’s a breakdown of the reviews:
| Site | Rating |
|---|---|
| 4.9/5 (2,100+ reviews) | |
| Better Business Bureau | 5/5 (100+ reviews) |
| Yelp* | 2.6/5 (24 reviews) |
| Weighted average | 4.9/5 (2,200+ reviews) |
Here's what reviews from actual customers mention:
🟢 Good service from agents
Many reviewers mention their 72SOLD agent by name and speak highly of their professionalism. Customers say the agents are knowledgeable, responsive, and happy to answer questions.
🟢 Knowledgeable marketing
Several customers were pleased with how their home was marketed, noting that the agency effectively generated interest before the day of the showing.
🟢 Higher sale prices
A common theme among customers is satisfaction with the sale prices. Many reviews state that they received offers significantly above the initial listing prices.
🔴 Poor communication
Some reviews mention issues with communication. Several reviewers reported that they never heard back from the company after reaching out. Other customers experienced delays in agent responses or received generic replies. These communication issues may be attributed to individual agents rather than the company’s overall practices.
🔴 Lack of follow-through
Some reviews have highlighted that 72SOLD didn't sell at a fast timeline. Reviewers specifically mention that their agent didn't deliver on professional marketing, failed to get any offers, or suggested lowering the listing price as the only option to attract buyers. These performance issues might be due to individual agents' varying quality and practices rather than 72SOLD. It's important to vet both the individual agent you'll be working with and the brand they represent.
» Learn how to choose a realtor to sell your home
Agent screening
📊 Our rating: 2.5/5
|
72SOLD works with a network of affiliated brokers across the U.S. and sells its marketing program to individual agents. There's no publicly available information on specific standards that realtors must meet to work with 72SOLD, apart from purchasing the marketing program.
In contrast, some other companies have detailed vetting processes. For example, Clever Real Estate requires agents to have at least five years of experience, a successful transaction record, and high customer reviews. Ideal Agent selects agents in the top 1% of their market in terms of sales volume.[3]
Vetting standards can help ensure a consistent and high-quality customer experience, which may influence clients' satisfaction levels.
Fees
📊 Our rating: 3.0/5
|
72SOLD doesn't actually set realtor fees, as these are determined by the individual agents within its program. Therefore, sellers can expect to pay the typical rates for a full-service real estate agent. Based on Clever's survey of over 600 realtors, listing agent rates average 2.74% nationwide.[4]
Sellers should also note that this fee doesn't include the buyer's agent fee, averaging 2.58% nationwide. Historically, sellers have covered this fee, but this may soon change with the outcome of the NAR lawsuit.
If saving on fees is a priority, you might consider alternative companies like Clever Real Estate or Redfin. These companies offer a lower listing fee of around 1.5%, potentially resulting in significant savings. They also connect you with multiple agents, allowing you to choose the best fit for your needs.
Credibility
📊 Our rating: 2.0/5
|
72SOLD has faced questions regarding some of its claims about success rates and customer satisfaction. The company advertises that its customers sell for an average of ~8% over the median sale price on their local MLSs, based on studies conducted by Sarah Perkins, who is affiliated with a 72SOLD partner, Navi Title, and has been featured in 72SOLD promotional videos.[5][6][7]
The company also promotes that it can sell your home within 8 days and for thousands more than traditional methods. However, some customers have reported not achieving these desired results.
For example, one customer noted that their home took approximately two months to sell and faced pressure to lower the listing price. These issues may be due to the varying quality of individual agents rather than the company’s overall strategy.
Some of 72 Sold's reviews on platforms like Google are actually reviews from real estate agents, not customers. Make sure to read individual reviews and the overall rating to understand specific customer experiences with the company.
Is 72SOLD legit?
72SOLD is a legitimate company that was founded in 2018 by Arizona realtor Greg Hague, who also founded its parent company, Hague Partners, in 1998.
Inc. named 72SOLD one of the fastest growing companies in 2022[8] and 2023.[9] Additionally, in June 2022, Keller Williams announced a strategic partnership with 72SOLD, giving KW agents access to the 72SOLD program.[10]
Where is 72SOLD available?
72SOLD is available nationwide. Affiliate brokers operate in 38 US markets, Guam, and parts of Canada.
In June 2022, Keller Williams announced a partnership with 72SOLD that enables KW and KW Worldwide agents to use the 72SOLD program to sell listings.[10]
FAQ
Does 72SOLD work?
The company claims that houses sold using its fast-selling model sell for ~8% more than the average price of homes listed on the MLS. While some customers have had positive experiences, it's important to consider multiple options to determine the best way to sell your home quickly and at market value.
Why is it called 72SOLD?
The name refers to the company's former business model of selling a home within just 72 hours. Now 72SOLD aims to sell each house in 8 days. The company believes that the shortened market availability drives up the price by creating urgency among buyers.
Do I have to sell?
There's no obligation and no fees if you decide not to sell. Even if a prospective buyer makes a good offer and meets your terms (such as a specific closing date), you can refuse the offer. Additionally, you can usually get out of an exclusive listing agreement with a realtor, including one that uses 72SOLD, if you change your mind about selling.
Do I have to move out quickly?
Like most traditional home sales, you can ask buyers for a closing date up to 60 days out. If you need to stay in your home longer than 60 days, 72SOLD will market your home to investors at lease-back companies instead of on the open market. Selling your home to an investment company will allow you to stay in the home and pay rent for up to six months.
Related reading
Methodology
We create a score for each real estate brokerage based on five core criteria:
- Service quality (20% of final score)
- Customer experience (20% of final score)
- Agent screening (20% of final score)
- Fees (20% of final score)
- Credibility (20% of final score)
Service quality
Agent service: We evaluate whether agents provide the expected full service and help customers reach their desired outcomes. We also mystery shop the company and look to reviews to see if the agents are professional, knowledgeable, communicative, and friendly.
Customer service: We consider whether the company's representatives are knowledgeable and helpful and how often they communicate with customers throughout the transaction.
Customer experience
Customer review analysis: We perform an in-depth analysis of all available customer reviews to determine trends. We filter out spam reviews and consider whether the company is responsive to complaints.
Agent screening
Vetting requirements: We compare the company's vetting requirements to those of its competitors. We discover whether agents must have a certain amount of experience, number of recent transactions, or high customer ratings.
Fees
Pricing model: We consider whether the company offers any savings for sellers, like listing fee discounts, or savings for buyers, like cash back.
Value: We consider whether the fees are justified by the value the company offers.
Credibility
Trust signals: We look at how long the company has been in business, the number of verified customer reviews it has, how willing the company was to answer questions about their business model when we contacted them, and how easy it is to find detailed information on their website — including the names and contact details of specific team members. We also look at customer reviews indicating whether the company acts with honesty and integrity in their business dealings.