72SOLD Review: What You Need to Know

72SOLD is a real estate program that claims to help homeowners sell their homes quickly, often in eight days or less.[1]

Realtors pay into the 72SOLD program to generate leads for their business. In exchange, they're trained on marketing strategies designed to create a sense of urgency among buyers, which in theory, can spark a bidding war. While some sellers have definitely had success with 72SOLD, reviews indicate that individual results vary from seller to seller.

The company claims that "independent studies" have shown 72SOLD's method earns sellers more than the MLS median, but the studies were actually produced by Sarah Perkins, an employee of 72SOLD's affiliate, Navi Title. Additionally, the author doesn't specify how the data was sourced or analyzed, inviting skepticism about the studies' claims.[2]

The bottom line: 72SOLD cannot guarantee a quicker sale or a higher sale price. The effectiveness of their strategy depends on the property, realtor, and local market conditions.

Consider: You'll pay a standard 2.5–3% realtor commission to your 72SOLD agent regardless of the outcome. With a growing number of low commission real estate options available, you could easily have your pick of top selling agents while saving thousands in realtor fees.

Our recommendation: If you need a guaranteed quick sale, consider looking into top cash buyer companies. If you're looking for the best combination of speed and sale price, consider a top-rated agent matching service like Clever Real Estate.

⭐ The average home seller who lists with Clever gets their first qualified offer in 24.1 days — that’s 27 days faster than the United States average. Match with top-rated agents and get a pre-negotiated commission rate of 1.5%, saving sellers an average of $6,513 on their home sale.

72SOLD review summary

Is 72SOLD right for you?

72SOLD may work for you if:

• You're in a market with high buyer demand and homes are selling quickly.
• You have a home in good condition that needs minimal prep work for listing.
• You have a flexible timeline with a closing date up to 60 days away.

However, if you need to close within a few weeks, you may want to consider a cash investor for homes in poor condition) or an iBuyer like Opendoor (for homes in good condition). These companies can buy your home with cash and close in 1–3 weeks, but the trade-off is often a lower sale price.

If you want to list with an agent for a higher sale price, you might find better value with a company that offers low commission rates and vetted agents who can help you sell on your timeline. Some companies provide full service for a 1.5% listing fee, compared to the average realtor commission of 2.5–3% (which you might encounter with 72SOLD).

In-depth 72SOLD review

Service quality

Selling with 72SOLD is similar to selling your home the traditional way. A full-service realtor lists your home on the MLS, markets it, and helps you through the closing process. 

The key difference with 72SOLD is the short period your home might be on the market. A limited showing window may create urgency among buyers, potentially leading to more competitive offers.

While 72SOLD’s fast selling timeline can be appealing, it may not be the best fit for everyone. The company might not always achieve your desired sales price quickly, and this approach may be less effective in buyer’s markets.

Our analysis of online customer reviews reflects mixed experiences with agent quality and service. Some realtors provide friendly and effective assistance, while others may not put in much effort, possibly due to the fast selling timeline.

Customer reviews

72SOLD reviews online are generally positive, but customer experiences can vary. The company is highly rated overall, with an average of 4.8 out of 5 stars across over 2,100+ reviews.

However, it's important to note that a significant portion of 72SOLD'S reviews come from agents affiliated with the 72SOLD program. On Reddit,[3] past affiliates complain that, "They relentlessly prodded their affiliates to go to Google and leave them glowing 5* reviews." Reviews from actual customers are somewhat mixed.

Here’s a breakdown of the most common themes from 72SOLD customer reviews:

Positive themes from 72SOLD reviews

✅ Agents are excited to be a part of the program

Many of 72Sold's positive reviews come from affiliated agents, who pay money to get leads from local sellers who have expressed interest in the program. When an agent buys into the program, they are encouraged by CEO Mark Hague to leave a 5-star review.

"I am delighted to be partnering with 72SOLD as a Program Director in the Austin Texas area! This is a great service to sellers looking to have a market advantage. I service the North Austin area and out to Liberty Hill, Georgetown, Burnet and Marble Falls. I specialize in acreage and equestrian properties! 🐴" — Sandy M., 2024, Google

“Im so excited to be apart of the 72SOLD program. Its the best alternative to selling your home the traditional way. My sellers will get less time on the market And a higher price all in 8 days! With this marketing strategy how can you lose. Im in the Atlanta Metro Market. And would be delighted to tell you more about this new innovative way to sell your home for top dollar.” — Brenda C., 2023, BBB

✅ Agents are often described as dedicated and hardworking

Many reviewers mention their 72SOLD agent by name and speak highly of their professionalism. Customers say the agents are knowledgeable, responsive, and happy to answer questions.

'I highly recommend 72SOLD and my listing agent, Daulton Hopkins. The whole Desert Design Realty team was friendly, professional, and quick to respond when you needed anything. At our first meeting, they were realistic and honest with my husband and me about selling the property and I’m so glad we took their advice. We not only had offers on our home within 24 hours, but we also sold it for $25,000 over the listing price!" — Sheila W., December 2024, Google

✅ Many sellers have positive experiences and outcomes

Many customers note that the 72SOLD program works just as promised, allowing them to sell their home quickly for above the initial listing price.

"Allen Kathawa was fantastic to work with! Allen is trained by 72SOLD, a proven system that I believe is truly the best way to sell a home. Allen made the selling process smooth and easy, and his advice helped us sell for $20,000 over the starting price. He’s truly passionate about helping his client's and it shows. I couldn’t be happier with the service we received, and I’d gladly work with him again in the future!" — David M., November 2024, Google

72SOLD complaints

❌ Misrepresented services

While some sellers say the 72SOLD program works as advertised, others indicate that 72SOLD doesn't always deliver on its promise of a fast sale. Others customers note their disappointment at discovering that 72SOLD is primarily a lead generation service for realtors — something the company isn't exactly upfront about.

"72 Sold was the biggest joke ever not only did they not sell my house in the hottest area all they do is sub it out to realtors to list and they make money! Stay with a local realtor and skip the middle man like 72 Sold! Someone who just had a get rich idea!!!" — Anonymous, 2024, Google

"I can unequivocally say I would not recommend 72 Sold to anyone. Most of the reviews here are from their realtors, not actual customers. Their 'program' is just a bunch of empty promises. You are better off with a realtor in your area that does not make promises they cannot deliver on. Their commission was definitely not earned and their 'program' is a joke." — K. Bryan G., 2024, Google

❌ Selling quickly may rely on pricing low

Some customers mention that a fast sale comes at the expense of a realistic listing price for their home.

"More like 72% below really current market value. They offered to sell my property for 63% below the current lowest online valuation company. 72SOLD is a SCAM! Sellers steer clear of this company!" — KG, 2024, Google

"They told me to list my home for a certain amount and I sold my house for 20% more!! Notice all 5 star reviews are realtors not home owners." — Bill C., 2023, Google

❌ High program costs for agents

Some realtors complain about the ongoing costs of the 72SOLD program. Agents are charged a $199 enrollment fee to access its Lead Generation Tool, followed by an ongoing monthly fee of $72[4]. Additionally, there is a 25% referral fee on each closed home sale, plus a $1,500 monthly fee for its Leads Referral Program.[5]

"They distribute their leads by having agents purchase zip codes in their market. We're based in a moderate sized metro area in a largely rural state. As such, we got leads from all over the state, and I'd go so far as to say at least 40% of our "leads" came from 100+ miles away…many 3-4 hours away...We started in late 2022. Over the next year, we got ~100 leads. We closed 4 deals from it. We paid upwards of $2K/months for them...it wasn't cost effective." — DBrasco48, May 2024, Reddit

Agent selection

72SOLD works with a network of affiliated brokers across the U.S. and sells its marketing program to individual agents. There's no publicly available information on specific standards that realtors must meet to work with 72SOLD, apart from buying onto the program to generate leads.

In contrast, some other companies have detailed vetting processes. For example, Clever Real Estate requires agents to have at least five years of experience, a successful transaction record, and high customer reviews. Ideal Agent selects agents in the top 1% of their market in terms of sales volume.[6]

Additionally, 72SOLD customers are assigned to whatever agent (or team) is paying for leads in their market, meaning customers don't get to the choose the agent they work with.

Savings

72SOLD doesn't actually set realtor fees, as these are determined by the individual agents in its program. Therefore, sellers can expect to pay the typical commission rate — usually 2.5 or 3% of the home sale price.

Sellers should also note that this fee doesn't include the buyer's agent commission, averaging 2.67% nationwide. Historically, sellers have covered this fee, but this may soon change with the outcome of the NAR lawsuit.

If saving on fees is a priority, you might consider alternative companies like Clever Real Estate, Ideal Agent, or Redfin. These companies offer a lower listing fee of around 1.5–2%, which can save you thousands in realtor fees. They also give you multiple agents to choose from, allowing you to select the best fit for your needs.

Credibility

72SOLD has faced questions regarding some of its claims about success rates and customer satisfaction. The company advertises that its customers sell for an average of ~5.8% over the median sale price on their local MLSs, based on studies conducted by Sarah Perkins, who is affiliated with a 72SOLD partner, Navi Title, and has been featured in 72SOLD promotional videos.[7][8][9]

The company also promotes that it can sell your home within 8 days and for thousands more than traditional methods. However, many customers have reported not achieving these desired results.

For example, one customer noted that their home took approximately two months to sell and faced pressure to lower the listing price. These issues may be due to the varying quality of individual agents rather than the company’s overall strategy.

A large portion of 72 Sold's reviews on platforms like BBB and Google are actually reviews from real estate agents, not customers. Make sure to read individual reviews — and not just the overall rating — to understand specific customer experiences with the company.

72SOLD vs. top alternatives

Sell to a cash buyer

Selling to a cash buyer is the best way to get a guaranteed fast sale. We always recommend comparing multiple offers, which you can do on your own or through a free service like Clever Offers.

» MORE: Looking for more cash buyers near you? Check out the best companies that buy houses for cash to see our comprehensive guides for all 50 states.

List with a low commission realtor

Low commission agents can save you money on realtor fees while giving you the full service you expect from a traditional agent. We recommend interviewing 2–3 options to find the right real estate agent for your situation. Companies like Clever and Redfin make it easy to compare multiple agents.

» MORE: Want to learn more about low commission realtors? Check out our list of top low commission companies to find answers to the most-asked questions.

Where is 72SOLD available?

72SOLD is available nationwide. Affiliate brokers operate in 38 US markets, Guam, and parts of Canada.

In June 2022, Keller Williams announced a partnership with 72SOLD that enables KW and KW Worldwide agents to use the 72SOLD program to sell listings.[12]

FAQ

Related reading

Methodology

We review each agent matching service based on five core criteria:

• Service quality
• Cost
• Customer reviews
• Agent selection
• Credibility

Service quality

Agent matching process: We evaluate how the company matches customers with agents, whether it uses an algorithm, human oversight, or both. We also request agent matches and evaluate whether the recommended agents are top agents and have recent transactions in our area.

Customer service: We consider whether the company's representatives are knowledgeable and helpful and how often they communicate with customers throughout the transaction.

Cost

Pricing model: We consider whether the company offers any savings for sellers, like listing fee discounts, or savings for buyers, like cash back.

Customer reviews

Customer review analysis: We perform an in-depth analysis of all available customer reviews to determine trends. We also filter out spam reviews.

Agent selection

Vetting requirements: We compare the company's vetting requirements to those of its competitors. We discover whether agents must have a certain amount of experience, number of recent transactions, or high customer ratings.

Network size: We consider the size of the agent network to determine whether customers will have multiple options to choose from and whether customers in rural or small markets will be able to find local agents.

Credibility

Trust signals: We look at how long the company has been in business, the number of verified customer reviews it has, how willing the company was to answer questions about their business model when we contacted them, and how easy it is to find detailed information on their website — including the names and contact details of specific team members. We also look at customer reviews indicating whether the company acts with honesty and integrity in their business dealings.