72SOLD is a real estate company that advertises the ability to help you sell your home for more in just 11 days.[1] The company encourages agents to use an aggressive marketing strategy to create a sense of urgency and competition among potential buyers.
This technique can work well in markets with low inventory and high buyer demand. However, 72SOLD can't actually guarantee a fast sale or a higher sale price — as results depend on market conditions, the property itself, and the level of interest among buyers.
If you need a guaranteed quick sale, a top cash buyer company may be a better option — although it usually means selling for a lower price.
If you’re short on time but don’t want to leave money on the table, Clever Offers may be a good solution. With Clever's 5-star rated service, you can get multiple cash offers, plus a short-term MLS listing targeting local buyers. Compare options with no obligation and sell in as little as 7 days. Submit a quick form to see what offers you qualify for.
72SOLD summary
- ⭐️ Average customer rating: 4.74/5 (2,123 reviews)
- 💵 Fees: Standard realtor fees (typically 2.5–3% of the home sale price per agent)
- 💼 How it works: Home sellers are matched with full-service agents who have bought into the 72SOLD program; agents pay referral fees in exchange for being connected with new home selling clients
- 📍 Locations: Nationwide
- ✅ Positive reviews say: Qualified agents | Positive selling outcomes
- ❌ Negative reviews say: Failure to deliver on promises | Poor pricing advice
Is 72SOLD right for you?
Pros
- Quick way to get matched with a local 72SOLD affiliate agent
- Agents are generally well-rated
Cons
- Can't guarantee a quick home sale
- Customer ratings are inflated with reviews from 72SOLD agents
72SOLD may work for you if:
- You're in a market with high buyer demand and homes are selling quickly.
- You have a home in good condition that needs minimal prep work for listing.
- You have a flexible timeline with a closing date up to 60 days away.
The 72SOLD method combines an aggressive pricing strategy, "coming soon" marketing, and a condensed showing window with a deadline for accepting offers. These techniques are designed to create a sense of urgency among buyers, potentially leading to more competitive offers. However, 72SOLD's marketing program may not work for everyone — particularly if you're in a balanced market where homes tend to stay on the market for weeks or months, instead of days. In these types of markets, buyers typically have time to shop around and consider multiple options without feeling rushed into making a decision.
Reviews indicate that many 72SOLD customers don't actually sell their home within the advertised time frame.
If you need to close within a few weeks, you may want to consider a cash investor (for homes in poor condition) or an iBuyer like Opendoor (for homes in good condition). These companies can buy your home with cash and close in 1–3 weeks, but the trade-off is often a lower sale price.
If you'd rather list with an agent, for a higher sale price, you may want a realtor that offers lower commission rates and a more personalized marketing strategy. A growing number brokerages can match you with a top local agent at a fraction of the typical cost, often just 1.5% of the sale price, compared to the 2.5-3% average realtor commission.
72SOLD vs. alternatives
Sell to a cash buyer
Selling to a cash buyer is the best way to get a guaranteed fast sale. We always recommend comparing multiple offers, which you can do on your own or through a free service like Clever Offers.
» MORE: Looking for more cash buyers near you? Check out the best companies that buy houses for cash to see our comprehensive guides for all 50 states.
List with a low commission realtor
Low commission agents can save you money on realtor fees while giving you the full service you expect from a traditional agent. We recommend interviewing 2–3 options to find the right real estate agent for your situation. Companies like Clever and Redfin make it easy to compare multiple agents.
» MORE: Want to learn more about low commission realtors? Check out our list of top low commission companies to find answers to the most-asked questions.
72SOLD customer reviews
| Source | Average Rating | Review Count |
|---|---|---|
| BBB | 5 | 33 |
| 4.8 | 2,033 | |
| Yelp | 2.5 | 57 |
| Weighted Average: | 4.7 | 2,123 |
72SOLD reviews online are generally positive, but customer experiences can vary. The company is highly rated overall, with an average of 4.74 out of 5 stars across over 2123 reviews.
However, it's important to note that a significant portion of 72SOLD'S reviews come from agents affiliated with the 72SOLD program. On Reddit,[2] past affiliates complain that, "They relentlessly prodded their affiliates to go to Google and leave them glowing 5* reviews." Reviews from actual customers are somewhat mixed.
Here’s a breakdown of the most common themes from 72SOLD customer reviews:
Positive themes from 72SOLD reviews
✅ Agents are excited to be a part of the program
Many of 72Sold's positive reviews come from affiliated agents, who pay money to get leads from local sellers who have expressed interest in the program. When an agent buys into the program, they are encouraged by CEO Mark Hague to leave a 5-star review.
"I am delighted to be partnering with 72SOLD as a Program Director in the Austin Texas area! This is a great service to sellers looking to have a market advantage. I service the North Austin area and out to Liberty Hill, Georgetown, Burnet and Marble Falls. I specialize in acreage and equestrian properties! 🐴"
“Im so excited to be apart of the 72SOLD program. Its the best alternative to selling your home the traditional way. My sellers will get less time on the market And a higher price all in 8 days! With this marketing strategy how can you lose. Im in the Atlanta Metro Market. And would be delighted to tell you more about this new innovative way to sell your home for top dollar.”
✅ Qualified agents
Many reviewers mention their 72SOLD agent by name and speak highly of their professionalism. Customers say the agents are knowledgeable, responsive, and happy to answer questions.
"I highly recommend 72SOLD and my listing agent, Daulton Hopkins. The whole Desert Design Realty team was friendly, professional, and quick to respond when you needed anything. At our first meeting, they were realistic and honest with my husband and me about selling the property and I’m so glad we took their advice. We not only had offers on our home within 24 hours, but we also sold it for $25,000 over the listing price!"
✅ Many sellers have positive selling outcomes
Many customers note that the 72SOLD program works just as promised, allowing them to sell their home quickly.
"Allen Kathawa was fantastic to work with! Allen is trained by 72SOLD, a proven system that I believe is truly the best way to sell a home. Allen made the selling process smooth and easy, and his advice helped us sell for $20,000 over the starting price. He’s truly passionate about helping his client's and it shows. I couldn’t be happier with the service we received, and I’d gladly work with him again in the future!"
However, even positive reviews indicate that homes often don't sell within the advertised 11-day timeframe.
"They kept us informed thru the entire selling process, always communicating with us so that we stayed informed on the progress of the sale of our home. These guys went above and beyond to get our home sold in 93 days on the market!! Jose was a great agent and very knowledgeable and helpful throughout the entire process!! THANKS!! 72 Sold!!"
72SOLD complaints
❌ Failure to deliver on promises
While some sellers say the 72SOLD program works as advertised, others indicate that 72SOLD doesn't always deliver on its promise of a fast sale. Others customers note their disappointment at discovering that 72SOLD is primarily a lead generation service for realtors — something the company isn't exactly upfront about.
"72 Sold was the biggest joke ever not only did they not sell my house in the hottest area all they do is sub it out to realtors to list and they make money! Stay with a local realtor and skip the middle man like 72 Sold! Someone who just had a get rich idea!!!"
"I can unequivocally say I would not recommend 72 Sold to anyone. Most of the reviews here are from their realtors, not actual customers. Their 'program' is just a bunch of empty promises. You are better off with a realtor in your area that does not make promises they cannot deliver on. Their commission was definitely not earned and their 'program' is a joke."
❌ Selling quickly may rely on pricing low
Some customers mention that a fast sale comes at the expense of a realistic listing price for their home.
"More like 72% below really current market value. They offered to sell my property for 63% below the current lowest online valuation company. 72SOLD is a SCAM! Sellers steer clear of this company!"
"They told me to list my home for a certain amount and I sold my house for 20% more!! Notice all 5 star reviews are realtors not home owners."
❌ High program costs for agents
Some realtors complain about the ongoing costs of the 72SOLD program. Agents are charged a $199 enrollment fee to access its Lead Generation Tool, followed by an ongoing monthly fee of $72[3]. Additionally, there is a 25% referral fee on each closed home sale, plus a $1,500 monthly fee for its Leads Referral Program.[4]
"They distribute their leads by having agents purchase zip codes in their market. We're based in a moderate sized metro area in a largely rural state. As such, we got leads from all over the state, and I'd go so far as to say at least 40% of our "leads" came from 100+ miles away…many 3-4 hours away...We started in late 2022. Over the next year, we got ~100 leads. We closed 4 deals from it. We paid upwards of $2K/months for them...it wasn't cost effective."
How 72SOLD Works
72SOLD works with a network of independent real estate brokers across the U.S., who pay into the program in order to generate clients for their business.
When you express interest in working with 72SOLD to sell your house, you'll be assigned to whatever agent (or brokerage team) is paying for leads in your market.
Once you've been assigned to an agent, selling with 72SOLD is similar to selling your home the traditional way. A full-service realtor lists your home on the MLS, markets it, and helps you through the closing process. In exchange, you'll pay the standard realtor commission set by your agent.
The key difference is that your agent will be trained in the 72SOLD method, which involves:[5] [6]
- Setting a tight deadline for accepting offers, with a goal of getting competing bids from buyers who fear missing out on a competitively priced home
- Pricing homes competitively for the market
- Promoting homes as "coming soon" before the listing goes live
- Listing on a Thursday, but holding off on showing the home until the weekend
- Offering a condensed viewing window, with a goal of booking back-to-back showings to create the perception of demand
72SOLD fees
| Listing Fee* | Cost on a $500,000 house | |
|---|---|---|
| 72SOLD | 2.5–3%* | $12,500–15,000 |
| Clever Real Estate | 1.5% | $7,500 |
| Ideal agent | 2% | $10,000 |
| Redfin | 1.5–2% | $7,500–10,000 |
72SOLD doesn't actually set realtor fees, as these are determined by the individual agents in its program. Therefore, sellers can expect to pay the typical commission rate — usually 2.5 or 3% of the home sale price.
Sellers should also note that this fee doesn't include the buyer's agent commission, averaging 2.75% nationwide. Historically, sellers have covered this fee, but this may soon change with the outcome of the NAR lawsuit.
If saving on fees is a priority, you might consider alternative companies like Clever Real Estate, Ideal Agent, or Redfin. These companies offer a lower listing fee of around 1.5–2%, which can save you thousands in realtor fees. They also give you multiple agents to choose from, allowing you to select the best fit for your needs.
📍Where is 72SOLD available?
72SOLD is available nationwide. Select your local market to find additional cash offer products available near you.
Is 72SOLD legitimate?
72SOLD is a legitimate company that was founded in 2018 by Arizona realtor Greg Hague, who also founded its parent company, Hague Partners, in 1998. Inc. named 72SOLD one of the fastest growing companies in 2022[7] and 2023.[8]
However, the company is not without its controversies. In June 2022, Keller Williams announced a partnership with 72SOLD that enables KW and KW Worldwide agents to use the 72SOLD program to sell listings.[9] Subsequently, 72SOLD was named as a co-defendant in a lawsuit against Keller Williams co-founder Gary Keller, who owns a 49% stake in the company. The lawsuit accused Keller of embezzling funds and forcing Keller Williams agents to participate in businesses (such as 72SOLD) that Keller had a financial interest in.[10]
However, some of 72SOLD's marketing claims contradict user experiences reflected in customer reviews. For example, the company advertises that it can help you sell your home for thousands more than traditional methods, and in just 11 days. Actual results vary, and even happy customers report much longer selling timelines that reflect current market conditions.
My home closed in 3 months. The realtors, Chris Baker and Chris Allen, continually advised me on the real estate market and what or what not I should do on my end. They were professional and accommodating from the first day I met with them.
These guys went above and beyond to get our home sold in 93 days on the market!! Jose was a great agent and very knowledgeable and helpful throughout the entire process!! THANKS!!
Additionally, large portion of 72 Sold's reviews on platforms like BBB and Google are actually reviews from real estate agents, not customers. Make sure to read individual reviews — and not just the overall rating — to understand specific customer experiences with the company.
FAQs
Does 72SOLD work?
The company claims that houses sold using its fast-selling model sell for ~5.6% more than the average price of homes listed on the MLS. While some customers have had positive experiences, it's important to consider multiple options to determine the best way to sell your home quickly and at market value.
Why is it called 72SOLD?
The name refers to the company's former business model of selling a home within just 72 hours. Now 72SOLD aims to sell each house in 11 days (formerly 8 days). The company believes that the shortened market availability drives up the price by creating urgency among buyers.
Do I have to sell?
There's no obligation and no fees if you decide not to sell. Even if a prospective buyer makes a good offer and meets your terms (such as a specific closing date), you can refuse the offer. Additionally, you can usually get out of an exclusive listing agreement with a realtor, including one that uses 72SOLD, if you change your mind about selling.
Do I have to move out quickly?
Like most traditional home sales, you can ask buyers for a closing date up to 60 days out. If you need to stay in your home longer than 60 days, 72SOLD will market your home to investors at lease-back companies instead of on the open market. Selling your home to an investment company will allow you to stay in the home and pay rent for up to six months.
Related reading
Methodology
We review each agent matching service based on five core criteria:
- Service quality
- Cost
- Customer reviews
- Agent selection
- Credibility
Service quality
Agent matching process: We evaluate how the company matches customers with agents, whether it uses an algorithm, human oversight, or both. We also request agent matches and evaluate whether the recommended agents are top agents and have recent transactions in our area.
Customer service: We consider whether the company's representatives are knowledgeable and helpful and how often they communicate with customers throughout the transaction.
Cost
Pricing model: We consider whether the company offers any savings for sellers, like listing fee discounts, or savings for buyers, like cash back.
Customer reviews
Customer review analysis: We perform an in-depth analysis of all available customer reviews to determine trends. We also filter out spam reviews.
Agent selection
Vetting requirements: We compare the company's vetting requirements to those of its competitors. We discover whether agents must have a certain amount of experience, number of recent transactions, or high customer ratings.
Network size: We consider the size of the agent network to determine whether customers will have multiple options to choose from and whether customers in rural or small markets will be able to find local agents.
Credibility
Trust signals: We look at how long the company has been in business, the number of verified customer reviews it has, how willing the company was to answer questions about their business model when we contacted them, and how easy it is to find detailed information on their website — including the names and contact details of specific team members. We also look at customer reviews indicating whether the company acts with honesty and integrity in their business dealings.