5 Best Low Commission Realtors in Madison, Wisconsin (August 2026)

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A discount real estate broker in Madison gives you the same core service as a conventional agent but for a lower commission rate.

With a discount broker, the average Madison home seller saves about $8,195 on a median-priced home. Fees range from flat rates to a percentage of your sale price, and what's included varies by company. The best fit depends on your home's value and how much support you want.

We identified and ranked 17 low commission realtors active in and around Madison. The 5 best discount real estate brokers in Madison are Clever Real Estate, Lake Country Flat Fee, Madison Flat Fee Homes, Flat Fee Group, and FSBO Madison, according to the data.

At a glance: Discount brokers we recommend in Madison

Our take: Most home sellers should try an Agent Marketplace like Clever before reaching out to individual discount realtors. Clever's free platform lets you compare multiple agents from different brokerages — discount and conventional, like RE/MAX and Compass — and you pay a pre-negotiated 1.5% listing fee at closing, regardless of who you choose. That's up to 50% of the agents' typical rates.

Why this matters: Thanks to the wider selection of agents and pre-negotiated low rates, you can focus on hiring the best agent for the job without worrying about the price tag. It's faster, easier, and safer than reaching out to individual low commission realtors yourself. Plus, it's free with no obligation. See your local agent options.

Top 5 low commission realtors in Madison

1

Opt for full-service, in-person agents

Opt for discount real estate companies that offer in-person representation and full service (including an on-site comparative market analysis and professional photography). Avoid brands that only provide remote or virtual support.

2

Look for transparent, success-based fees

We recommend discount realtors with success-based fees (you only pay at closing) and transparent pricing models. Watch out for upfront, nonrefundable fees and high minimums — some companies don't make these easy to spot.

3

Calculate your actual commission cost

Don't just rely on the advertised commission rate. Calculate your actual estimated commission fee based on your estimated home value. This is especially important for companies with flat fee models or high minimum fees to avoid paying more than advertised.

4

Prioritize customer ratings over small price differences

Customer ratings are generally more important than small differences in pricing models. Look for low commission realtors with high average ratings based on large numbers of reviews.

5

Interview your specific agent

Be sure to interview the specific agent you'll be working with and evaluate them based on the same criteria you'd use to choose a conventional realtor.

Our research team examines a wide range of factors when evaluating discount real estate brokers. We continually refresh existing data, add new companies, and develop improved methodology over time — see our full methodology for details.

Customer ratings

Would past clients recommend the service? We analyze ratings across Google, Yelp, Zillow, and other platforms.

Pricing & fees

How competitive are costs? We compare listing fees, minimum charges, rebates, and hidden costs.

Service scope

What level of service do you get relative to a traditional agent? We assess inclusions and premium extras.

Track record

How long has the company been active? We review business longevity, review volume, and consistency over time.

The average Madison discount broker in our dataset scores 4.9/5 with 58 reviews and 10+ years of verified activity.

Best Overall
4.9 ★★★★ Top Rated Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Clever is active nationwide.

Clever Real Estate

Agent Marketplace Agent marketplaces are third-party platforms that let you request and compare local agents from their large, vetted partner networks. The best brands provide built-in savings, 2+ high-quality agents to compare, and ongoing customer support. Agent marketplaces are typically free to use and available nationwide.

4.9 ★★★★ Top Rated Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Clever is active nationwide.

Listing Fee 1.5% Clever Real Estate charges 1.5% of the final sale price at closing. There's a $3,000 minimum fee. If the house doesn't sell, you owe nothing.

💡 The $3,000 minimum means that, if your home sells for less than $200k, you’re paying a higher effective rate than the advertised 1.5%.
Agent Network +19,000 The total number of licensed real estate agents in Clever's nationwide network, spanning top brokerages like Keller Williams, RE/MAX, and Compass.
Active Since 2017
⚡ Compare Agents

Clever Real Estate is our Top Pick 🥇 for Madison home sellers looking for a great realtor and commission savings. Clever is a discount real estate marketplace you can use to hire vetted, local agents and get special low rates. It connects you with 19,000+ local realtors across the country from top regional brokerages and major brands like Keller Williams, RE/MAX, and Compass — and when you go through Clever, you pay just a 1.5% listing fee at closing instead of their typical 2.5-3%. Clever is currently the top-rated real estate company on Trustpilot with 3,500+ 5-star reviews. Requesting agent matches is fast, easy, and free. Read the full Clever Real Estate review.

Pros

  • Excellent 4.9 average rating across 5,144 total reviews.
  • 98% of past customers would likely recommend this brokerage to others.
  • Its effective rate is competitive vs. other discount brands, yielding an average savings of $6,528 vs. standard commission rates.
  • Fee includes all expected services and support, including in-person support and pro photos.
  • Well established, with 9 years of verified activity.

Cons

  • Nothing significant.
Sentiment Analysis Summary

Reviewers are most likely to call out quality agents (70.0%) — by far the dominant signal for Clever Real Estate. Reviewers specifically highlight knowledgeable agents who knew their market. Beyond that, great customer service and smooth process also come up, with reviewers noting patient, thorough support throughout the process.

Based on 5,144+ reviews — very high confidence in these signals.

Quality agents 70% (3,601)
Reviewers highlighted the expertise and professionalism of their agent.
Great customer service 35% (1,800)
Reviewers called out attentive, responsive support throughout the process.
Smooth process 35% (1,800)
Reviewers described a stress-free, smooth transaction from listing to closing.
Great communication 28% (1,440)
Reviewers praised clear, proactive communication and quick responses.
Local market expertise 28% (1,440)
Reviewers praised strong local market knowledge and smart pricing strategy.
Quality services 23% (1,183)
Reviewers noted a full-service experience that met or exceeded expectations.
Significant savings 22% (1,132)
Reviewers reported substantial savings compared to traditional commission rates.
Sells quickly 18% (926)
Reviewers noted fast sales, often with multiple offers or quick closings.
Overall rating ★ 4.9
Total reviews 5,144

Sources: BBB · Google · TrustPilot

Availability: Nationwide

Business Address: 6358 Delmar Blvd, Suite 300, St. Louis, MO 63130

Website: listwithclever.com

Phone: (833) 225-3837

Most recommendedMost agent selectionCompetitive rates Quality agents 3,601 reviewers mentioned this (70%). Reviewers highlighted the expertise and professionalism of their agent.
Runner Up
4.9 ★★★★ Top Rated Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Select cities in WI Lake Country Flat Fee is active in Madison, Milwaukee, and Waukesha, Wisconsin.

Lake Country Flat Fee

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.9 ★★★★ Top Rated Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Select cities in WI Lake Country Flat Fee is active in Madison, Milwaukee, and Waukesha, Wisconsin.

Listing Fee $3,995 Lake Country Flat Fee charges a $3,995 flat fee no matter the final sale price. If the house doesn't sell, you owe nothing.

💡 Flat fee pricing models yield more potential savings as home prices go up. If your home is worth less than $266k, you’re paying more than an effective 1.5% rate and can likely find better value elsewhere.
Est. Cost $3,995 Your estimated cost will always match the advertised fee with a flat fee real estate broker, no matter the sale price. Est. Savings $10,007 We calculate your potential savings with Lake Country Flat Fee by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.
Read Review

Lake Country Flat Fee is a regional low commission real estate brokerage based in Oconomowoc, WI with agents operating in Madison. It advertises an excellent flat $3,995 fee due at closing. Sellers with homes at or above $399,500 stand to get the best value. Its plan gets you all the expected services and support, including a dedicated agent, in-person representation, MLS syndication. It’s been in business since at least 2017. Read the full Lake Country Flat Fee review.

Pros

  • Excellent 4.9 average rating across 285 total reviews.
  • 96% of past customers would likely recommend this brokerage to others.
  • Its effective rate is very competitive vs. other discount brands, yielding an average savings of $9,629 vs. standard commission rates.
  • Fee includes all expected services and support, including in-person support and pro photos.
  • Well established, with 9 years of verified activity.

Cons

  • Nothing significant.
Sentiment Analysis Summary

Reviewers praise quality agents, great customer service, and great communication for Lake Country Flat Fee, with no single theme rising above the rest. Top mentions cite the expertise, professionalism, and dedication of their agent; reviewers also describe support reviewers said they could rely on.

Based on 285 reviews — high confidence in these signals.

Quality agents 76% (217)
Reviewers highlighted the expertise and professionalism of their agent.
Great customer service 76% (217)
Reviewers called out attentive, responsive support throughout the process.
Great communication 56% (160)
Reviewers praised clear, proactive communication and quick responses.
Smooth process 50% (143)
Reviewers described a stress-free, smooth transaction from listing to closing.
Quality services 45% (128)
Reviewers noted a full-service experience that met or exceeded expectations.
Local market expertise 44% (125)
Reviewers praised strong local market knowledge and smart pricing strategy.
Integrity & trust 21% (60)
Reviewers valued honesty, transparency, and ethical behavior throughout.
Sells quickly 21% (60)
Reviewers noted fast sales, often with multiple offers or quick closings.
Overall rating ★ 4.9
Total reviews 285

Sources: Google · Yelp

Availability: Madison, Milwaukee, WI

Business Address: 12 S. Main St., Oconomowoc, WI 53066

Website: https://lakecountryflatfee.com/

Phone: (262) 567-5700

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Highly recommendedBetter savings for pricey homesFull service and support Quality agents 217 reviewers mentioned this (76%). Reviewers highlighted the expertise and professionalism of their agent. Great customer service 217 reviewers mentioned this (76%). Reviewers called out attentive, responsive support throughout the process. Great communication 160 reviewers mentioned this (56%). Reviewers praised clear, proactive communication and quick responses.
Budget Pick
4.8 ★★★★ Top Rated Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Madison Metro, WI Madison Flat Fee Homes is active in Madison, Middleton, Sun Prairie, Verona, Fitchburg, and Watertown, Wisconsin.

Madison Flat Fee Homes

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.8 ★★★★ Top Rated Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Madison Metro, WI Madison Flat Fee Homes is active in Madison, Middleton, Sun Prairie, Verona, Fitchburg, and Watertown, Wisconsin.

Listing Fee $2,000 Madison Flat Fee Homes charges a nonrefundable $450 upfront fee, plus an additional $1,550 due at closing. If the house doesn’t sell, you don’t owe the extra $1,550.

💡 Upfront fees aren’t always a deal breaker, but we recommend avoiding them when you can: you have to pay them out of pocket and lose the money if things don't work out.
Est. Cost $2,000 Your estimated cost reflects the advertised upfront fee plus the additional flat fee due at closing. These are fixed costs that don’t change based on home prices. Est. Savings $11,624 We calculate your potential savings with Madison Flat Fee Homes by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.

Madison Flat Fee Homes is a regional discount real estate brokerage based in Madison, WI with agents operating in Madison. It advertises a $450 upfront fee, plus an additional $1,550 due at closing. Remember that the upfront portion is nonrefundable, so you lose that money even if things don’t work out. Its plan includes most expected services and support. It’s been active for at least 17 years.

Pros

  • Excellent 4.8 average rating across 80 total reviews.
  • Very established, with 17 years of verified activity.

Cons

  • No new verified customer reviews in past 6 months.
  • Charges a nonrefundable upfront fee of $450.
Sentiment Analysis Summary

Reviewers praise quality services, great communication, and great customer service for Madison Flat Fee Homes, with no single theme rising above the rest. Top mentions cite a full-service experience that matched or exceeded expectations; reviewers also describe agents who answered calls and texts quickly.

Based on 80 reviews — moderate confidence in these signals.

Quality services 67% (54)
Reviewers noted a full-service experience that met or exceeded expectations.
Great communication 64% (51)
Reviewers praised clear, proactive communication and quick responses.
Great customer service 62% (50)
Reviewers called out attentive, responsive support throughout the process.
Smooth process 61% (49)
Reviewers described a stress-free, smooth transaction from listing to closing.
Significant savings 58% (46)
Reviewers reported substantial savings compared to traditional commission rates.
Quality agents 52% (42)
Reviewers highlighted the expertise and professionalism of their agent.
Sells quickly 32% (26)
Reviewers noted fast sales, often with multiple offers or quick closings.
Local market expertise 30% (24)
Reviewers praised strong local market knowledge and smart pricing strategy.
Overall rating ★ 4.8
Total reviews 80

Sources: Google

Availability: Madison, Watertown, WI

Business Address: 6333 Odana Rd Madison WI 53719

Website: https://www.madisonflatfeehomes.com

Phone: (608) 592-2100

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Buyer savingsIncludes most key services Quality services 54 reviewers mentioned this (67%). Reviewers noted a full-service experience that met or exceeded expectations. Great communication 51 reviewers mentioned this (64%). Reviewers praised clear, proactive communication and quick responses. Great customer service 50 reviewers mentioned this (62%). Reviewers called out attentive, responsive support throughout the process. ⚠️ Upfront fees
Also Good
4.5 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Flat Fee Group is available nationwide.

Flat Fee Group

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.5 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Flat Fee Group is available nationwide.

Listing Fee 1% Flat Fee Group charges 1% of the final sale price at closing. If the house doesn't sell, you owe nothing.

💡 No minimum fee means there's no risk of paying a higher effective rate if you have a less expensive home.
Est. Cost $4,731 Your estimated cost reflects Flat Fee Group’s advertised % rate applied to the current U.S. median sale price ($473,055). When you personalize this page with your home’s expected sale price, this field changes to reflect your estimated cost at your price point. Est. Savings $9,272 We calculate your potential savings with Flat Fee Group by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.
Read Review

Flat Fee Group is a regional low commission real estate brokerage. It advertises a competitive 1% of the final sale price at closing. There's no minimum fee so you'll pay the advertised percentage rate no matter the final sale price. We were unable to verify services information for Flat Fee Group. We’re still working to verify how many years this company has been in business. Read the full Flat Fee Group review.

Pros

  • Its effective rate is very competitive vs. other discount brands, yielding an average savings of $8,893 vs. standard commission rates.

Cons

  • No verified services info.

Not enough reviews for sentiment analysis.

Overall rating N/A We couldn't find a public review profile for this company.
Total reviews N/A We couldn't find a public review profile for this company.

Availability: Nationwide

Business Address: Varies by state

Website: https://flatfeegroup.com/

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Most competitive ratesNo verified services info
Also Good
4.4 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Madison, WI FSBO Madison is active in Madison, WI and surrounding areas.

FSBO Madison

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.4 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Madison, WI FSBO Madison is active in Madison, WI and surrounding areas.

Listing Fee 1% + $500 FSBO Madison charges a nonrefundable $500 upfront fee, plus an additional 1% of the final sale price due at closing. If the house doesn't sell, you don't owe the extra 1%.

💡 Upfront fees aren’t always a deal breaker, but we recommend avoiding them when you can: you have to pay them out of pocket and lose the money if things don’t work out.
Est. Cost $5,231 Your estimated cost reflects FSBO Madison’s advertised % rate applied to the current U.S. median sale price ($473,055). When you personalize this page with your home’s expected sale price, this field changes to reflect your estimated cost at your price point Est. Savings $8,772 We calculate your potential savings with FSBO Madison by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.
Read Review

FSBO Madison is a local discount real estate brokerage based in Madison, WI with agents operating in Madison. It costs a nonrefundable $500 upfront fee, plus an additional 1% of the final sale price due at closing. We recommend avoiding upfront fees when you can to minimize risk and out-of-pocket costs. Its plan gets you all expected services and support — like a dedicated agent and in-person representation — plus floorplans, which isn’t standard. It’s been in business since at least 2023. Read the full FSBO Madison review.

Pros

  • Well established, with 3 years of verified activity.

Cons

  • No new verified customer reviews in past 6 months.
  • Charges a nonrefundable upfront fee of $500.

Not enough reviews for sentiment analysis.

Overall rating ★ 5.0
Total reviews 10

Sources: Google

Availability: Madison, WI

Business Address: 1802 Legacy Ln, Madison, WI 53719

Website: https://fsbomadison.com/

Phone: (608) 276-8814

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Full service and supportWell established⚠️ Upfront fees

What to know about discount real estate brokers in Madison

  • Madison discount real estate brokers offer a similar range of services and support as conventional realtors for a lower price.
  • If you work with a conventional Madison realtor, you'll typically pay a listing commission fee of about 2.96%.
  • Discount realtors typically deliver savings by charging lower listing fees at closing. The average listing fee among discount brokerages in Madison is 1.2% as of August 2026.
  • That's an average savings premium of $8,195 based on the median home sale price in Madison ($460,000), according to the latest available data (August 2026).

To find low commission realtors in Madison:

  1. Use an agent-matching service like Clever to compare pre-vetted real estate agents from reputable brokerages.
  2. Search for local discount real estate brokers (like the ones ranked on this page) and request quotes.
  3. Try to negotiate a lower commission rate with a conventional realtor yourself (only about 22% of sellers who try to negotiate are successful). Negotiating is easier if you have a pricier home, are selling in a particularly hot market, or already have a buyer lined up.

The best approach combines comparison shopping with vetting: interview 2–3 discount realtors, compare their fees AND track records, and choose based on value — not just price.

Pros

  • Low commission realtors save sellers in Madison $8,195 on average.We calculated this by comparing what sellers would typically pay in listing fees at the average commission rate versus what they'd pay using discount brokers in Madison, based on the median sale price.
  • You get expertise from a licensed agent who knows the Madison market.
  • Some discount real estate agents offer full service, so you can get everything you'd expect for less.

Cons

  • Some Madison discount real estate brokers only provided limited service, and may charge extra fees for "add-ons" like professional photography.
  • Discount real estate companies sometimes charge upfront fees, so you'll have to pay out-of-pocket before your house sells.

If a low commission realtor doesn't sound like the right fit for you, here are the most common alternatives and when each makes sense:

The Madison housing market is a moderate seller's market, scoring 71/100 on the Clever Market Heat Index (August 2026) — meaning conditions lean in sellers' favor, with solid buyer activity.

  • Madison currently has 2 month(s) of supply — below the 10-year historical average of 2.8 months. Low inventory like this typically means less competition among sellers and faster offers.
  • The median home sale price in Madison was $460,000 last month, rising compared to the recent 3-month trend average of $438,252 — a positive sign for sellers looking to maximize their sale price.
  • There were 1,297 active listings in Madison last month, and 18.6% of them saw a price reduction — a moderate rate typical of a balanced market.

Madison homes are taking a median of 47 days to sell — below the 10-year historical average of 56 days, a positive sign that buyer demand is keeping the market moving quickly for sellers.

  • Once listed, Madison homes go pending in a median of 32 days — faster than the recent 3-month trend of 40 days, a positive sign that buyer demand remains strong and sellers can expect quick offers.
  • 84.0% of active listings in Madison are currently under contract — a high share that signals strong buyer demand and a competitive market for sellers.
  • The average Madison home sold for 100.6% of its list price last month — above the market's 10-year historical average of 100.0%, meaning sellers are regularly receiving offers at or above asking price.

The average cost of selling a home in Wisconsin is $38,661, 15.8% higher than the nationwide average of $33,380.

  • The bulk of home seller costs is made up of realtor listing fees and closing costs.
  • Listing fee: Wisconsin home sellers pay their agents an average listing fee of 3%. That's 251.2% more than the average discount listing fee of 1.2% in Madison.
💰 Good news: The typical listing fee when you sell a house with a discount realtor in Madison is 1.2%, or $5,421 — a savings premium of about $8,195 at the closing table.

The total average real estate commission in Madison is 5.84%. This includes the buyer's agent (2.88%) and listing agent fee (2.96%).

1% commission realtors are typically agents who charge a 1% listing agent fee. 1% agents offer maximum savings, but may provide fewer services.

2% real estate commission realtors typically offer a more full-service experience, and some may even offer premium services like 3D tours and drone photography.

Some full-service discount real estate agents charge flat fees instead of percentage-based fees at closing. For example, a flat fee realtor may charge a $4,000 listing fee, and that amount doesn't change based on your property's final sale price.

If you're selling a more expensive home, working with a flat fee realtor can save you a lot of money on commission fees! However, be wary of flat fee agents who charge nonrefundable, upfront fees.

More low commission real estate companies in Madison (12)

What it is: Low commission realtors charge lower listing fees than conventional realtors but provide the same general range of services and support.

Who this is for: Any home seller interested in saving money on realtor fees but still wants a skilled agent to help guide them through the process.

How to choose: The average low commission real estate company in Madison charges a 1.2% listing fee and has a 4.9 out of 5 customer rating, 58 verified reviews, and at least 10 years of verified activity. These can be useful baseline criteria to help guide your search.

4.4 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Madison / Dane County, WI Essential Real Estate serves Madison and Dane County including DeForest, Fitchburg, Middleton, Sun Prairie and Waunakee.

Essential Real Estate WI

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.4 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Madison / Dane County, WI Essential Real Estate serves Madison and Dane County including DeForest, Fitchburg, Middleton, Sun Prairie and Waunakee.

Listing Fee Unverified We were unable to verify pricing details for Essential Real Estate WI. Contact the company directly for more info. Est. Cost Unverified We were unable to verify pricing details for Essential Real Estate WI. Contact the company directly for more info. Est. Savings Unverified We were unable to verify pricing details for Essential Real Estate WI. Contact the company directly for more info.

Essential Real Estate WI is a local discount real estate brokerage based in Deforest, WI with agents operating in Madison. We were unable to verify pricing information for Essential Real Estate WI. Its plan includes all expected services and support, plus non-standard services like digital marketing, virtual tours, staging assistance, and open house hosting. It’s been active for at least 6 years.

Pros

  • Perfect 5.0 average rating across 35 total reviews.
  • Fee includes all expected services and support, plus several non-standard services like digital marketing, virtual tours, staging assistance, and open house hosting.
  • Well established, with 6 years of verified activity.

Cons

  • No verified pricing info.
Sentiment Analysis Summary

Across 35 reviews, quality agents (84.0%) is the most-cited theme for Essential Real Estate WI, where reviewers point to the expertise, professionalism, and dedication of their agent.

Based on a small sample of 35 reviews — treat these signals as directional only.

Quality agents 84% (29)
Reviewers highlighted the expertise and professionalism of their agent.
Great customer service 81% (28)
Reviewers called out attentive, responsive support throughout the process.
Great communication 61% (21)
Reviewers praised clear, proactive communication and quick responses.
Local market expertise 52% (18)
Reviewers praised strong local market knowledge and smart pricing strategy.
Smooth process 35% (12)
Reviewers described a stress-free, smooth transaction from listing to closing.
Integrity & trust 35% (12)
Reviewers valued honesty, transparency, and ethical behavior throughout.
Quality services 26% (9)
Reviewers noted a full-service experience that met or exceeded expectations.
Flexible & accommodating 13% (5)
Reviewers appreciated flexibility on timing, showings, and closing details.
Overall rating ★ 5.0
Total reviews 35

Sources: Google

Availability: Madison, WI

Business Address: 3880 Steven Drive, Ste 001, DeForest, WI 53532

Website: https://essentialrealestatewi.com

Phone: (608) 332-8331

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5.0 customer ratingIncludes non-standard servicesWell established
4.4 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Madison, WI MHB Real Estate is active in Madison, WI, and elsewhere in Dane County.

MHB Real Estate

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.4 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Madison, WI MHB Real Estate is active in Madison, WI, and elsewhere in Dane County.

Listing Fee $5,000 MHB Real Estate charges a nonrefundable $500 upfront fee, plus an additional $4,500 due at closing. If the house doesn’t sell, you don’t owe the extra $4,500.

💡 Upfront fees aren’t always a deal breaker, but we recommend avoiding them when you can: you have to pay them out of pocket and lose the money if things don't work out.
Est. Cost $5,000 Your estimated cost reflects the advertised upfront fee plus the additional flat fee due at closing. These are fixed costs that don’t change based on home prices. Est. Savings $8,624 We calculate your potential savings with MHB Real Estate by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.
Read Review

MHB Real Estate is a local discount real estate brokerage based in Middleton, WI with agents operating in Madison. It advertises a $500 upfront fee, plus an additional $4,500 due at closing. Remember that the upfront portion is nonrefundable, so you lose that money even if things don’t work out. Its plan includes most expected services and support, plus some non-standard services like digital marketing, and social media advertising. It’s been in business since at least 2017. Read the full MHB Real Estate review.

Pros

  • Excellent 5.0 average rating across 1,442 total reviews.
  • 99% of past customers would likely recommend this brokerage to others.
  • Fee includes most expected services and support, plus several non-standard services.
  • Well established, with 9 years of verified activity.

Cons

  • Charges a nonrefundable upfront fee of $500.
Sentiment Analysis Summary

Reviewers praise quality agents, great customer service, and great communication for MHB Real Estate, with no single theme rising above the rest. Top mentions cite agents who went above and beyond what was expected; reviewers also describe attentive, responsive support at every stage.

Based on 1,442+ reviews — very high confidence in these signals.

Quality agents 84% (1,211)
Reviewers highlighted the expertise and professionalism of their agent.
Great customer service 76% (1,096)
Reviewers called out attentive, responsive support throughout the process.
Great communication 67% (966)
Reviewers praised clear, proactive communication and quick responses.
Smooth process 54% (779)
Reviewers described a stress-free, smooth transaction from listing to closing.
Local market expertise 47% (678)
Reviewers praised strong local market knowledge and smart pricing strategy.
Quality services 37% (534)
Reviewers noted a full-service experience that met or exceeded expectations.
Integrity & trust 22% (317)
Reviewers valued honesty, transparency, and ethical behavior throughout.
Flexible & accommodating 17% (245)
Reviewers appreciated flexibility on timing, showings, and closing details.
Overall rating ★ 5.0
Total reviews 1,442

Sources: Google

Availability: Madison, WI

Business Address: 1818 Parmenter St. Suite 200 Middleton, WI 53562

Website: https://mhbrealestate.com/

Phone: (608) 709-9886

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Most recommendedIncludes most key services Quality agents 1,211 reviewers mentioned this (84%). Reviewers highlighted the expertise and professionalism of their agent. Great customer service 1,096 reviewers mentioned this (76%). Reviewers called out attentive, responsive support throughout the process. Great communication 966 reviewers mentioned this (67%). Reviewers praised clear, proactive communication and quick responses. ⚠️ Upfront fees
4.4 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Better Homes Realty is active nationwide.

Better Homes Realty

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.4 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Better Homes Realty is active nationwide.

Listing Fee 1% Better Homes Realty charges 1% of the final sale price at closing. If the house doesn't sell, you owe nothing.

💡 No minimum fee means there's no risk of paying a higher effective rate if you have a less expensive home.
Est. Cost $4,731 Your estimated cost reflects Better Homes Realty’s advertised % rate applied to the current U.S. median sale price ($473,055). When you personalize this page with your home’s expected sale price, this field changes to reflect your estimated cost at your price point. Est. Savings $9,272 We calculate your potential savings with Better Homes Realty by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.
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Better Homes Realty is a nationwide low commission real estate brokerage that’s based in Hazlet, NJ. It charges a competitive 1% of the final sale price at closing. There's no minimum fee so you'll pay the advertised percentage rate no matter the final sale price. Better Homes Realty may be missing some key services and support, including a dedicated agent and in-person representation. It’s been active for at least 7 years. Read the full Better Homes Realty review.

Pros

  • Its effective rate is very competitive vs. other discount brands, yielding an average savings of $8,893 vs. standard commission rates.
  • Well established, with 7 years of verified activity.

Cons

  • No new verified customer reviews in past 6 months.
  • Doesn’t provide key expected services, including a dedicated agent and in-person representation.

Not enough reviews for sentiment analysis.

Overall rating ★ 5.0
Total reviews 1

Sources: Google

Availability: Nationwide

Business Address: 3400 Executive Plaza Hwy 35, Hazlet, NJ 07730

Website: http://betterhomesbyowner.com/

Phone: (800) 449-4957

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Most competitive ratesWell establishedSome services missing
4.3 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Select cities in WI Assist-2-Sell is active in Madison, Middleton, and Verona, WI.

Assist-2-Sell - Homes 4 You Realty

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.3 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Select cities in WI Assist-2-Sell is active in Madison, Middleton, and Verona, WI.

Listing Fee Unverified We were unable to verify pricing details for Assist-2-Sell - Homes 4 You Realty. Contact the company directly for more info. Est. Cost Unverified We were unable to verify pricing details for Assist-2-Sell - Homes 4 You Realty. Contact the company directly for more info. Est. Savings Unverified We were unable to verify pricing details for Assist-2-Sell - Homes 4 You Realty. Contact the company directly for more info.
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Assist-2-Sell - Homes 4 You Realty is a local discount real estate brokerage based in Middleton, WI with agents operating in Madison. We were unable to verify pricing information for Assist-2-Sell - Homes 4 You Realty. Its plan includes most expected services and support, plus some non-standard services like digital marketing, and social media advertising. It’s been in business since at least 2020. Read the full Assist-2-Sell review.

Pros

  • Fee includes most expected services and support, plus several non-standard services.
  • Well established, with 6 years of verified activity.

Cons

  • No new verified customer reviews in past 6 months.
  • No verified pricing info.

Not enough reviews for sentiment analysis.

Overall rating ★ 5.0
Total reviews 13

Sources: Google

Availability: Madison, WI

Business Address: 6333 University Ave Suite 202, Middleton, WI 53562

Website: https://www.assistdane.com/

Phone: (608) 836-3441

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Includes most key servicesWell establishedNo verified pricing info
4.2 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Madison, WI Madcity Homes operates in Madison, Wisconsin and the surrounding areas.

Madcity Homes

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.2 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Madison, WI Madcity Homes operates in Madison, Wisconsin and the surrounding areas.

Listing Fee 2% Madcity Homes charges 2% of the final sale price at closing. If the house doesn't sell, you owe nothing.

💡 No minimum fee means there's no risk of paying a higher effective rate if you have a less expensive home.
Est. Cost $9,461 Your estimated cost reflects Madcity Homes’s advertised % rate applied to the current U.S. median sale price ($473,055). When you personalize this page with your home’s expected sale price, this field changes to reflect your estimated cost at your price point. Est. Savings $4,541 We calculate your potential savings with Madcity Homes by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.
Read Review

Madcity Homes is a regional discount real estate brokerage based in Madison, WI with agents operating in Madison. It advertises an average 2% of the final sale price at closing. There's no minimum fee so you'll pay the advertised percentage rate no matter the final sale price. Its plan includes most expected services and support. It’s been in business since at least 2013. Read the full Madcity Homes review.

Pros

  • Excellent 4.9 average rating across 91 total reviews.
  • Its effective rate is somewhat competitive vs. other discount brands, yielding an average savings of $4,163 vs. standard commission rates.
  • Fee includes most expected services and support.
  • Very established, with 13 years of verified activity.

Cons

  • Nothing significant.
Sentiment Analysis Summary

Madcity Homes earns positive notes across quality agents (70.0%), quality services (70.0%), and great customer service (65.0%). Reviewers describe the expertise, professionalism, and dedication of their agent; they also point to a full-service experience that matched or exceeded expectations.

Based on 91 reviews — moderate confidence in these signals.

Quality agents 70% (64)
Reviewers highlighted the expertise and professionalism of their agent.
Quality services 70% (64)
Reviewers noted a full-service experience that met or exceeded expectations.
Great customer service 65% (59)
Reviewers called out attentive, responsive support throughout the process.
Great communication 59% (54)
Reviewers praised clear, proactive communication and quick responses.
Smooth process 56% (51)
Reviewers described a stress-free, smooth transaction from listing to closing.
Local market expertise 43% (39)
Reviewers praised strong local market knowledge and smart pricing strategy.
Sells quickly 35% (32)
Reviewers noted fast sales, often with multiple offers or quick closings.
Integrity & trust 34% (31)
Reviewers valued honesty, transparency, and ethical behavior throughout.
Overall rating ★ 4.9
Total reviews 91

Sources: Google

Availability: Baraboo, Beaver Dam, Janesville, Madison, Watertown, WI

Business Address: 629 Hilltop Dr, Madison, WI 53711

Website: http://www.madcityhomes.com/

Phone: (608) 438-3150

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Decent ratesIncludes most key servicesVery well established Quality agents 64 reviewers mentioned this (70%). Reviewers highlighted the expertise and professionalism of their agent. Quality services 64 reviewers mentioned this (70%). Reviewers noted a full-service experience that met or exceeded expectations. Great customer service 59 reviewers mentioned this (65%). Reviewers called out attentive, responsive support throughout the process.
4.2 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Statewide WI Standard Real Estate Services is active statewide in Wisconsin, including Mequon, Milwaukee, Madison, Green Bay, Kenosha, Racine, Sheboygan, Oshkosh, Eau Claire, Fond du Lac, and Wausau.

Standard Real Estate Services

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

4.2 ★★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Statewide WI Standard Real Estate Services is active statewide in Wisconsin, including Mequon, Milwaukee, Madison, Green Bay, Kenosha, Racine, Sheboygan, Oshkosh, Eau Claire, Fond du Lac, and Wausau.

Listing Fee 1.25% + $300 Standard Real Estate Services charges a nonrefundable $300 upfront fee, plus an additional 1.25% of the final sale price due at closing. If the house doesn't sell, you don't owe the extra 1.25%.

💡 Upfront fees aren’t always a deal breaker, but we recommend avoiding them when you can: you have to pay them out of pocket and lose the money if things don’t work out.
Est. Cost $6,213 Your estimated cost reflects Standard Real Estate Services’s advertised % rate applied to the current U.S. median sale price ($473,055). When you personalize this page with your home’s expected sale price, this field changes to reflect your estimated cost at your price point Est. Savings $7,789 We calculate your potential savings with Standard Real Estate Services by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.

Standard Real Estate Services is a regional low commission real estate broker. It charges a nonrefundable $300 upfront fee, plus an additional 1.25% of the final sale price due at closing. We recommend avoiding upfront fees when you can to minimize risk and out-of-pocket costs. Home buyers can get a 1% rebate of the home’s final purchase price at closing. Its plan includes most expected services and support. It’s been in business since at least 2006.

Pros

  • 1% rebate at closing for eligible home buyers.
  • Fee includes most expected services and support.
  • Very established, with 20 years of verified activity.

Cons

  • Charges a nonrefundable upfront fee of $300.

Not enough reviews for sentiment analysis.

Overall rating ★ 4.3
Total reviews 4

Sources: Google · Yelp · BBB

Availability: Eau Claire, Fond du Lac, Green Bay, Kenosha, Madison, Milwaukee, Oshkosh, Racine, Sheboygan, Wausau, WI

Business Address: 1001 W. Glen Oaks Ln, Ste. 232, Mequon, WI 53092

Website: https://listwithstandard.com

Phone: (800) 776-2145

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Buyer savingsIncludes most key services⚠️ Upfront fees
3.9 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Landian is active nationwide.

Landian

Discount Real Estate Broker Discount real estate brokers are local or regional brokerages with licensed real estate agents who provide full service and support for less than the typical market commission rate. Fee structures and service models vary, so it’s important to pay close attention to the specifics so you know what you’re signing up for.

3.9 ★★★ Overall Rating is based on key factors like customer ratings, scope of services, pricing structure, and track record. The displayed score is out of 5.0 total points.

Nationwide Landian is active nationwide.

Listing Fee $4,999 Landian charges a $4,999 flat fee no matter the final sale price. If the house doesn't sell, you owe nothing.

💡 Flat fee pricing models yield more potential savings as home prices go up. If your home is worth less than $333k, you’re paying more than an effective 1.5% rate and can likely find better value elsewhere.
Est. Cost $4,999 Your estimated cost will always match the advertised fee with a flat fee real estate broker, no matter the sale price. Est. Savings $9,003 We calculate your potential savings with Landian by subtracting your estimated actual cost ($) from the estimated fee you’d pay with a conventional realtor where the company operates. The conventional realtor fee estimate is based on the nationwide average listing fee (2.88%) and median sale price ($473,055) — or your personal estimated sale price, if provided.

Landian is a nationwide low fee real estate broker that’s based in Cheyenne, WY. It charges a competitive flat $4,999 fee due at closing. Sellers with homes at or above $499,900 stand to get the best value. Landian may be missing some key services and support, including pricing assistance and a for sale sign. It’s been active for at least 2 years.

Pros

  • Its effective rate is competitive vs. other discount brands, yielding an average savings of $8,625 vs. standard commission rates.

Cons

  • Doesn’t provide key expected services, including pricing assistance and a for sale sign.

Not enough reviews for sentiment analysis.

Overall rating ★ 2.0
Total reviews 3

Sources: TrustPilot

Availability: Nationwide

Business Address: 525 Randall Ave #302, Cheyenne, WY 82001

Website: https://landian.co

Phone: (307) 222-2025

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Better savings for pricey homesSome services missing

Find top-rated low commission realtors near me in Madison

Use Clever to find and compare top realtors in Madison, Wisconsin who will list your home for just 1.5%. It’s simple, secure, and free.

Rated Excellent with 3,880+ 5-star reviews on Trustpilot

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How we research and rank discount real estate brokers

Data sources

Our Research Team identified and ranked 17 full-service, low commission real estate companies available in Madison. We compiled and analyzed 3,136 publicly available data points tied to customer reviews, pricing models, services, and track record to assess each company, determine our rankings, and choose our top picks in Madison. When you sell with a company you find on our site, we may earn a small commission, but this never influences our rankings or advice.

We sourced Madison market data from two Clever proprietary datasets: the Clever Market Pulse and the Clever Market Heat Index. The Clever Market Pulse tracks current local market conditions — including home prices, days on market, inventory levels, and sale-to-list ratios — updated monthly at the national, state, metro, and zip code level. The Clever Market Heat Index is a composite scoring system that rates housing markets on a 0–100 scale based on supply, demand, and pricing dynamics, and classifies each market on a spectrum from strong buyer's market to strong seller's market.

Methodology

Our team used public business directories to identify 17 discount real estate services in Madison. We then manually verified pricing and services details for every company, categorizing them as either full-service or limited-service.

We did our best to ensure that only brands and product offerings that meet our minimum full-service criteria — (1) provides full broker representation, (2) MLS listing and syndication — made it onto these pages. Limited-service brokers appear in our Flat-fee MLS Services Guides.

We fed pricing, services, customer ratings, and credibility data for each verified low commission real estate brokerage into our localized ranking methodology. We evaluated each company across four core areas, including:

  • Customer Experience (35%): We measured how customers feel about their experiences and outcomes with the company over time. This score is primarily powered by average customer ratings across reputable, third-party review platforms. We weighted our customer scores to account for sample size and recency.
  • Pricing & Fees (30%): We measured the company's fee structure and price point relative to other low commission realtors. We determined each company's effective listing commission rate, average cost, and average savings (when compared to the national average commission rate). We also checked for special discounts, such as sell-and-buy deals and buyer rebates.
  • Services & Support (20%): We measured the level of services and support that each discount real estate broker provides and compared that to what a traditional broker offers. We also checked for bonus services, such as virtual tours and social media marketing.
  • Track Record (15%): We measured how long a company has been active in the market by looking at recent reviews. We also determined how consistent their activity level is over time.

We combined these individual scores into a single Overall Rating, which determined our top picks and general company rankings in Madison.

Do you own or operate a discount real estate brokerage in Wisconsin? Claim or add your business profile here.

About the author — Jamie Ayers

Jamie Ayers leads content product at Clever Real Estate and specializes in evaluating discount real estate brokerages and agent matching services. His research helps home sellers navigate commission savings options and make informed decisions when choosing a real estate professional.

Jamie has managed digital publications across multiple industries, including real estate technology, commercial development, and financial services, bringing a data-driven approach to real estate company reviews. His analysis and expert advice on real estate services have been featured in Forbes, Inc., Entrepreneur, and BiggerPockets.