Why trust us: To create this guide, we surveyed and interviewed Missouri real estate agents, studied Missouri real estate law, and researched more than 20 FBSO companies and alternatives. Learn more about why you can trust our advice.
In Missouri, the average realtor commission rate is 5.26% to 6.20%. If you sell a house worth $220,600 — the median home value in Missouri — that’s over $7,100, which is a huge chunk of your potential profits.
Selling without a real estate agent, known as listing For Sale By Owner (FSBO), is a viable option for experienced home sellers who are willing to put in the time and effort.
However, selling FSBO has risks. Research shows that FSBO homes typically sell for about 6% less than those listed with agents AND you'll still usually be on the hook for offering a competitive buyer's agent commission. FSBO homes also often take longer to sell and are more likely to fall out of contract after accepting an offer.
If saving money on realtor commission is what you’re after, it’s worth looking into real estate agents who’ll work at a lower-than-typical commission. Clever Real Estate matches sellers in Missouri with experienced, local agents who offer traditional service for just 1.5%. You can save money and the headache of doing it all on your own.
In addition to looking into FSBO, reach out to Clever to connect with multiple agents in your area. You can interview agents and get a free home valuation so you’ll know you’ve explored all of your options.
Connect with top, local agents in Missouri!
What FSBO sellers in Missouri need to know
🔑 Key benefits of selling FSBO
Real estate laws, processes, and trends vary greatly across the country. Understanding the details of your market and getting accurate information can make a FSBO sale complicated.
We'll go into more details about what you need to do in Missouri, but here's an overview of the state's laws and regulations.
Missouri FSBO overview
Real estate attorney required?
Required state disclosures? (learn more)
Federal disclosures about lead-based paint apply, but otherwise, Missouri is a "buyer beware" state.
FSBO yard sign allowed?
Competitive Buyer's Agent Commission (learn more)
2.53% to 3.00%
Additionally, you'll need to know and understand all of your responsibilities as a FSBO seller, which include:
- Preparing your home by making necessary repairs, cleaning, and staging your home.
- Accurately and competitively pricing your home.
- Marketing your home by writing a listing description, taking high-quality photos, posting the listing on different sites (free and/or paid), and promoting your home on social media, in print ads, and via word of mouth.
- Vetting buyers to ensure they're qualified, from a financial perspective. Accepting an offer from an unqualified buyer will cause your sale to fall through.
- Negotiating the final price, contingencies, repair concessions, and other aspects of the purchase and sale agreement.
- Properly filling out all necessary paperwork for a real estate transaction in Missouri.
How to price your home
Pricing strategy is often make-or-break for FSBO sellers. List your home for too little and you leave money on the table. Price it too high and the listing goes stale, forcing a price drop that could make buyers wary of the home.
To get an accurate idea of the fair market value of your home, look at comparable listings in your area.
For example, if you live in St. Louis and think your house is worth about $224,000, search Zillow for active listings that are about $50,000 more and less than that. Analyze details about the houses and how they compare to yours. Ask yourself:
- Is the school district better or worse?
- Does it have the same number of bedrooms and bathrooms?
- Has the house been renovated more recently than yours?
- How do the neighborhoods and nearby amenities compare?
Answering these questions honestly will help you see if your price is in the right ballpark.
From there, be realistic about what pricing strategy will lead to higher offers. Here are some key pricing metrics that will help you decide the best listing price for your home and market:
State of the Missouri real estate market
Median Home Value*
Median Listing Price⁺
Listing Price per sqft⁺
% of Homes with Price Reduction⁺
Pricing Advice: Homeowners are over estimating how much their houses will sell for. Even if buyer demand is high in your area, by setting your initial price a little lower, you'll attract more buyers and hopefully receive multiple offers.
*Based on data from Zillow (January 2023)
⁺Based on data from Realtor.com (January 2023)
How to list your Missouri home for sale by owner
Once you've decided on a price, it's time to write a listing description that speaks to local buyers. Understanding their priorities will help you identify what features of your property to highlight in your listing and attract more interest.
Top buyer priorities in Missouri
Missouri Buyer Priorities
Advice for FSBO Sellers
1. Listing Price
Be honest about your list price. Look at recent sales data in your area on Zillow or other real estate sites to find an accurate price point for homes of comparable size and condition to yours. Many real estate companies will also conduct an analysis for little to no charge.
2. Architectural Style of Home
In your listing description, talk about any unique architectural features that could set your home apart. If your home was built by a known architect, has original flooring or doors, or has any historical value, be sure to mention it. Also, point out what takes your house to the next level. For example, older homes can be beautiful, but energy inefficient. Highlight upgrades you made like new windows that will save buyers hundreds in heating costs.
3. School Districts
Include appealing information about school districts in your listing description, such as its GreatSchools rating, graduation rates, parental reviews, or state accolades.
Based on a 2022 Clever survey
When it comes to advertising and posting your listing, you have several options as a FSBO seller. Each choice has its own pros and cons as well as costs:
- For Sale By Owner yard sign: You can buy a FSBO sign from most hardware stores or online for $20-$50. Be sure to choose one that allows you to add your phone numbers so interested buyers can contact you for property information and showings.
- Craigslist: Posting your home on Craigslist is free and simple. Just go to the Missouri page, find your city, and create a "real estate — by owner" listing.
- FSBO websites: There are multiple FSBO listing websites that allow you to post your home for free or a few hundred dollars. But each differs in how many photos you can include, how long the listing is live, and the changes you can make — do your research before choosing a for sale by owner site.
- Flat-Fee MLS companies: Flat-fee MLS services will list your house on your local Multiple Listing Service (MLS) for significantly less than a realtor. However, they provide few additional services unless you opt for their most expensive packages, which often cost more than using a discount brokerage.
If you choose to use a flat-fee MLS company, you'll have to offer a buyer's agent commission. The MLS is how real estate agents find homes for their clients, and typically a buyer's agent commission is included to incentivize these realtors to show the house to their clients.
Sell your home for top dollar and save on commission.
How realtor commissions work in Missouri
Traditionally, both the buyer's agent and the listing agent are paid a commission by the homeowner. When sellers work with a realtor, they negotiate a commission as part of the listing agreement.
Based on the average commission rates in Missouri, this typically ranges from 2.73% to 3.20% of the sale price.
In a typical sale, the seller also agrees to a commission rate for the realtor who brings the buyer to the table, which runs between 2.53% to 3.00%.
Average Range in Missouri*
2.73% to 3.20%
$6,023 to $7,059
Buyer Agent's Commission
2.53% to 3.00%
$5,581 to $6,618
*Based on the average commission rates from a 2022 Clever survey of 630 real estate agents
⁺Based on the median home value in Missouri (Zillow.com, January 2023)
As a FSBO seller, you automatically avoid paying a listing commission. However, there is a solid argument for offering a buyer's agent commission.
A buyer’s agent's commission is an incentive for realtors to show your house to their clients. If you don't offer a commission that is competitive compared to similar homes in your area, then your home could be shown less. Agents may prioritize taking buyers to homes with a commission.
The best way to avoid paying any commission fees is to sell to an unrepresented buyer. However, know that nearly 87% of buyerswork with a realtor. If you decide not to offer a buyer's agent commission, you may severely restrict your pool of buyers.
Further, if you list FSBO, you'll likely receive multiple calls from agents offering to connect you with their buyers...if you pay them a competitive buyer's agent commission (typically 2.76% in Missouri).
» LEARN: How real estate commissions work
How commission costs break down in Missouri
When you sell your home, there are four common scenarios when it comes to commissions:
- List FSBO and sell to a buyer without an agent: Pay no commission
- List FSBO and sell to a represented buyer: Cover the buyer's agent commission
- List with a traditional agent and sell to a represented buyer: Cover both agents' commissions
- List with a discount agent and sell to a represented buyer: Cover the buyer's agent commission, but save on the listing commission.
The table below shows how this could break down in Missouri:
*Based on the median home value in Missouri (Zillow.com, January 2023) and that FSBO homes sell for 6% less (Collateral Analytics, 2017)
+Based on the average commission rates from a 2022 Clever survey of 630 real estate agents
Paperwork to sell a house by owner in Missouri
Once you find a buyer for your house, it's time to start the closing process. In a typical real estate transaction, your agent will make sure you fill out all the necessary documents and forms. As a FSBO seller, you'll have to navigate the paperwork by yourself.
This process varies by state — here’s a quick breakdown of Missouri’s requirements.
Required for all Missouri real estate sales
2 Forms of ID
In most cases, a valid passport, driver's license, or other form of Missouri-issued ID.
Copy of Purchase and Sale Agreement and Any Addendums
Copy of the original, signed sales agreement as well as any agreed upon changes.
A detailed list of all the costs associated with the sale and who pays them. This is often prepared by your escrow agent or title company.
To legally transfer your property, you'll need the deed that proves you're the rightful owner. At closing, you'll sign the deed over to the buyer.
Bill of Sale
This is basically a receipt that includes both your information and the buyer's. It will also list the final price of the home and what was included in the sale.
Affidavit of Title
A notarized document that states you own the home, that there are no liens on the property, that you are not simultaneously selling the home to someone else, etc.
Possible additional documents
Loan Payoff Information
If you have a mortgage on your home, you'll need documentation of exactly how much you still owe and any payoff fees. If you've already paid your mortgage in full, you'll need documentation proving that.
HOA Forms and Guidelines
If your home is part of an HOA, you'll need to give the buyer documentation on the HOA's Covenants, Codes, and Restrictions, financial history, required fees, approval process, etc.
Survey Results or Survey Affidavits
A survey (or an affidavit verifying a previous survey) proves exactly where the property lines are.
Home Inspection Results
If you had a pre-sale inspection, you'll want the results to compare to the buyer's inspection. If having a buyer inspection was part of the sales agreement, you should receive a copy of the results before closing.
Proof of Repairs or Renovations
Documentation proving any major repairs or changes to the house help verify its value. These receipts also provide the buyer with information about who to contact if they discover issues with the repairs in the future.
Home Warranty Information
The home warranty service agreement will explain what is covered, for how long, and any costs associated with the policy.
Copies of Relevant Wills, Trusts, or Power of Attorney Letters
If you are selling an inherited property, you'll need copies of all legal documents that passed ownership to you.
Relevant Affidavits (Name Affidavits, Non-Foreign Affidavit Under IRC 1445, etc.)
You may need additional affidavits like a name affidavit (which lists all of your or the buyer's previous names) or an affidavit proving you are not a foreign citizen and therefore exempt from certain property sales taxes.
If your buyer is taking out a mortgage and you agreed to certain seller's concessions, you may need a copy of their closing disclosure to verify the lender approved your concessions.
Correction Statement and Agreement
In the event forms are lost or errors are discovered in the future, a correction statement and agreement requires you, the buyer, or their lender, to replace or fix those documents if need be.
Missouri disclosure forms
While optional, the seller disclosure statement details the condition and known issues of your home and its major appliances and systems.
With some mortgages (like federally backed ones), your buyer's lender might require information of the property's flood risk.
Federal law requires that if your home was built before 1978, you disclose information about the dangers of lead-based paint to your buyer.
Many closing documents are legally binding agreements. Any errors can derail your sale and cost you thousands in fees or in costs to re-list your house.
To avoid an expensive mistake, consider working with a low commission realtor instead.
FSBO alternatives to consider
If saving money is your main reason for selling your home by owner, there are alternatives.
Clever Real Estate
Clever is a nationwide real estate service that connects sellers with top, local agents. You pay Clever nothing and only pay your full-service agent 1.5% if and when your home sells.
💲 Listing Fee
1.5% ($3,000 min.)
💰 Buyer Savings
Cash back after closing
⭐ Avg. Customer Rating
4.9/5 (1,995 reviews)
Clever is a quick, easy, and free way to find a top-rated local agent. And, unlike many similar companies, Clever pre-negotiates big discounts on your behalf, so you can save thousands without sacrificing on service.
- Clever is a free, nationwide agent matching service that partners with full-service local agents from conventional brokerages like Keller Williams, Century 21, and RE/MAX.
- You get multiple agent matches so you can interview several, compare marketing plans, and choose the best fit.
- Clever pre-negotiates low rates on your behalf — you get full service for just a 1.5% listing fee ($3,000 minimum).
- If you buy with Clever, you can get cash back to help pay for your move.
- You may not get matched with an agent from your preferred real estate brokerage.
- Agents may not provide premium services like drone photography and professional home staging.
As of 10/21/2022, Clever has a 4.9 out of 5 rating on Trustpilot, based on 1,844 reviews.
Clever has pre-negotiated low commission rates with top agents in all 50 states and Washington, DC.
Discount real estate services in Missouri
While pricing and services vary, discount real estate companies will help you sell your house for less than a traditional realtor. In most cases, you'll still need to offer a competitive buyer's agent commission, but you'll save on listing fees.
💲 Listing Fee
1.5% (min. fees vary)
💰 Avg. Savings
⭐ Avg. Customer Rating
3.7/5 (301 reviews)
Redfin offers real savings and is a proven brand. But sellers could compromise on service — especially agent experience and availability.
- If you buy and sell with Redfin, you'll get a 0.5% listing fee discount.
- Redfin gives its listings premium placement in its popular home search app.
- If finding the right agent is a top priority, you'll have limited options — Redfin only has a few agents in each of its markets.
- Redfin agents handle more customers at once than the average realtor, so they may not be able to provide as much personalized service.
Redfin has a 3.7 out of 5 rating (301 reviews) across popular review sites like Google and Yelp.
Redfin is available in 80+ U.S. markets (see all locations).
💲 Listing Fee
1% (min. $3,000)
💰 Avg. Savings
⭐ Avg. Customer Rating
4.7/5 (1,254 reviews)
Trelora's flat fee offers big savings at higher price points — but the company may provide less personalized service and local support than a traditional agent.
- Trelora's 1% listing fee makes it one of the cheapest real estate companies for home sellers
- Trelora's commission rebate offers qualifying home buyers solid overall value
- Trelora agents juggle up to 20x as many customers as the average realtor
- Since agents handle so many customers at once, you'll be competing with a LOT of other people for your agent's time and attention
- This high-volume approach greatly increases the risk of mistakes, oversights, and delays that could impact your experience
Trelora has a 4.7 out of 5 rating (1,254 reviews) across popular review sites like Google, Yelp, and Zillow.
Trelora is available in the following areas: AZ, CA, CO, GA, NC, SC, WA.
» LEARN: About discount real estate services
Flat-fee MLS services in Missouri
As mentioned before, a flat-fee MLS service will post your listing on the local MLS, usually for a low, upfront fee. In Missouri, this will typically cost you a couple hundred dollars.
Here are some Missouri flat-fee MLS companies to compare:
Sellers looking for a simple listing at the lowest possible price.
- You'll recieve a basic listing for the lowest possible price - lower than all competitors in the area.
- Your listing is supported by a real estate brokerage, so you can upgrade to agent support at any time without a cancellation fee.
- Specific details regarding your listing services aren't available until you've submitted your information to the company, so you won't know what you're getting ahead of time.
Sellers looking for greater service and support.
- All necessary seller's disclosures are included in any package.
- A yard sign and lockbox are included for free in most packages.
- Listing periods are shorter than competitors in a similar price range.
- The base package is fairly spare - offering only 8 photos and no additional services.
Sellers looking for a premium experience at a premium price.
- You can make unlimited changes to your listing free of charge.
- Basic agent support and contract negotiations are included in even the basic package.
- You recieve a yard sign and a lockbox rental free of charge - most competitors require additional fees.
- Vastly more expensive than competitors, and no discount option is available.
» LEARN: About flat-fee MLS services in Missouri
5 tips for selling your home without a realtor in Missouri
Pulling off a FSBO sale successfully is a difficult feat to accomplish. Here are some helpful tips from Clever CEO and real estate investor Ben Mizes, who has experience listing homes without an agent.
1. Make minor repairs
Small upgrades and repairs can do a lot to sway potential buyers. The key is knowing how and where to spend your money to get higher offers. Simple DIY projects like a fresh coat of paint or new cabinet pulls have a high return on investment, whereas pricier improvements like adding a new bedroom may not.
Overall, the most important factor is knowing where the line is between necessary and over-the-top. You want your house to meet buyers' expectations.
"If your kitchen is a disaster, spending more money on a remodel to get it in solid condition will pay off in the end," said Mizes. "But spending money on high-end features to take it from good to extravagant will be a waste."
Also, consider how valuable specific repairs are to buyers in your area. Focus on upgrades that have a higher cost recuperation in your region.
Home repairs with highest resale value in Missouri
Avg. Repair Cost
Avg. Resale Value
Manufactured Stone Veneer
Garage Door Replacement
Minor Kitchen Remodel | Midrange
Based on regional data from Remodeling
Note: A resale value of more than 100% indicates a profitable repair.
2. Price your Missouri home competitively
As of November 2019, Missouri is a hot market; home values have increased by 4.9% over the last year and will rise another 2.7% over the next 12 months. As a FSBO seller, you'll need to find a listing price for your home that takes advantage of this current trend.
But you'll need to dig into the specifics of your market to determine the best pricing strategy. Your listing price is a starting point, not the end goal. In some areas of Missouri, it might make more sense to list low and let a bidding war lead to your ideal price. In others, it might be better to list higher because you know buyers will then make an offer close to your goal price.
To figure out what strategy will work best in your part of Missouri, look at comparable, recent sales. See what homes like yours were listed for, how long they were on the market, and what they eventually sold for. This will show you trends in what prices attract local buyers
Bonus tip: A pre-sale appraisal house gives you a more accurate starting point for pricing your home.
Based on our research, in Missouri, appraisals average $280 to $360, but help you walk away with thousands more once your home is sold.
3. Stage and market your home
You may think attracting potential buyers is as easy as putting an FSBO sign in front of your home. However, you must prepare your property for showings, marketing, and listing it. If you want to obtain the best offer, you must prioritize staging your home.
When you stage a property, you'll arrange your home in a way that home-buyers can see themselves living in the space. While you may try to do it yourself, hiring a professional stager can take a lot off your plate.
A pro will know which features — such as granite countertops, breakfast bars, or sunrooms — are popular with local buyers. They can then stage the house so that the most valuable aspects of your home shine in photos and during showings.
Bonus tip: Hiring a professional stager can help alleviate some of the stress FSBO sellers go through. They know your local market and ensure your home is ready to impress, giving you one less thing to worry about.
Based on our research, in Missouri, staging services average $1,200 - $2000 for 60-90 days.
4. Prepare for showings
Organization is key when showing your home to potential buyers. You'll need a good system for scheduling showings and saving buyers' and agents’ contact information. You'll want to be flexible and try to show your house at buyers’ convenience.
Keep the home clean and decluttered at all times. The last thing you want is to scramble around with a vacuum after a buyer calls for a last-minute showing.
Also, focus on creating a homey atmosphere for buyers. You want to make a great first impression on as many buyers as possible, so add little touches that speak to most people.
"Bake cookies or light scented candles before a showing," advises Mizes. "Smell plays a huge part in how buyers will perceive and remember your house. Use comforting scents to your advantage so they feel at home the moment they walk through the door."
5. Negotiate for the best possible price
Negotiations are about deciding more than the final sale price. You and the buyer (or their agent) will also have to agree upon contract contingencies, how closing costs are divided, the timeline, and more.
To gain the upper hand, get creative with the seller concessions you offer a buyer. While they might cost you a little more at closing, concessions sweeten the deal for buyers and could lead to a higher final sale price.
The most popular concessions vary from market to market. Knowing what works with buyers in your area will help you strengthen your offer.
For example, a Clever survey of local real estate professionals found that in Missouri, sellers often cover 1.80% to 2.50% of buyers' closing costs. On a home of median value, that equates to $3,971 to $5,515, but can help you close the deal sooner and for more money.
You should also consider offering these popular seller concessions:
Most common seller concessions in Missouri
Benefits of Offering Concession
Repair credits are win-wins for buyers and sellers. You'll credit the buyer a set amount to cover the cost of repairs. Once the deal closes, the buyer can personally oversee the project to their liking and you don't have to worry about repairs going over budget.
If your home has major appliances or systems that are on their last leg, a home warranty can give buyers peace of mind. A warranty will cover possible issues and is typically less expensive than paying for the repairs (or accepting a lower offer from a wary buyer).
Often, you have to share past tax information about the property before closing a sale and many first-time home buyers are shocked by how much property taxes actually are. By covering some of those costs, you can offer these buyers some financial relief and make them more inclined to close on the sale.
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