How to Sell a House By Owner in Georgia (2024 Update)

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By Michael Yessis Updated March 1, 2024

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Selling your house without a real estate agent in Georgia can save you from paying an average of $9,317 in realtor commission. It can also give you more control over your home sale than you might have selling with an agent.  

However, selling without a real estate agent, also known as listing for sale by owner (FSBO), has risks. 

This guide to how to sell FSBO in Georgia provides detailed steps for managing your own sale. It will also help you price your house to maximize your profit and minimize the risks of selling FSBO.

Should you sell FSBO? Know the risks.

Selling FSBO isn’t worth the risks for most sellers.

  • Financial risk. Research by the National Association of Realtors (NAR) shows FSBO homes typically sell for about 24% less than those listed with agents, which may outweigh the money you save doing it all on your own. You'll also usually have to offer a competitive buyer's agent commission. In Georgia, the average buyer's agent commission is 2.88%, or $9,158 of the sale price. If you don't offer a buyer's agent commission, you may not attract qualified buyers.
  • Legal risk. 36% of FSBO sellers said they made legal mistakes because they didn't use a real estate agent, according to Clever Real Estate's survey of those who sold FSBO in 2022 or 2023.

FSBO is a viable option for experienced Georgia home sellers who are willing to put in the required time and effort to navigate the complexities of selling without a realtor. 

It's a particularly viable option for Georgia sellers who live in a hot real estate market or have a buyer lined up. While only 7% of homes sell without a realtor, 50% of those home sellers already know their buyer.

» MORE: Should you sell FSBO?

Why you should trust us

We surveyed and interviewed Georgia real estate agents, surveyed FSBO sellers, studied Georgia real estate law, and researched more than 20 FSBO companies and alternatives. Learn more about why you can trust our advice.

Clever gives you the savings of FSBO without the added stress!

If you're thinking about listing your home for sale by owner, you probably don't want to pay high real estate fees. We get it. That's why we started Clever.

Clever connects you with a top agent that will provide a full-service listing for a 1.5% fee — half the typical rate!

Listing with Clever gets you the benefits of a top agent and maximizes your sales price while saving you thousands in commission.

It's free to meet with an agent, and if you decide FSBO's a better fit, you can still use the professional price analysis the agent provides.

How to sell a house by owner in Georgia 

Georgia FSBO sellers must follow state and local rules and regulations, including having an attorney at closing.

Georgia sellers should also follow the advice and actions laid out in these seven steps:

Step 1: Make your home presentable to buyers

Put these five tasks on your to-do list, in this order: 

» DETAILS: How to get your home ready for sale

🔑 Key to-do: Find the line between necessary home repairs and over-the-top home repairs for your house. 

"If your kitchen is a disaster, spending more money on a remodel to get it in solid condition will pay off in the end," says Clever Real Estate co-founder and real estate investor Ben Mizes, who has experience listing homes without a real estate agent. "But spending money on high-end features to take it from good to extravagant will be a waste."

Also, consider how valuable specific repairs are to buyers in your part of Georgia. Focus on upgrades that have a higher cost of recuperation. 

Home repairs with the highest resale value in the South Atlantic region (2023)

Home repairAverage costAverage resale valuePercent of costs recouped
Manufactured stone veneer$10,377 $11,300108.9% 
Garage door replacement$4,567$4,524 99.1%
Vinyl siding replacement$14,893 $14,667 98.5%
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Based on regional data from Remodeling.

Step 2: Set a price for your home

Do your own comparative market analysis​​ (CMA). A CMA report estimates a home's value by comparing the recent sale prices of similar properties located nearby.

You can ask a real estate agent to perform a CMA. Many Georgia agents will do this for free in the hopes of gaining your business.

We don't recommend asking for a CMA if you're planning to mislead an agent into thinking you need their services. If you're open to using an agent, though, asking for a CMA will allow you to weigh the costs and benefits of hiring an agent, and to give you the peace of mind to know you’ve evaluated all the options.

Get a free professional pricing consultation!

Interview top local agents, get free advice, no obligation to sign.

Other FSBO pricing help options

Get a broker price opinion (BPO). A BPO is a home valuation report provided by a licensed real estate professional who will determine your home's estimated value based mainly on its condition and the recent sales prices of similar homes in the area. BPOs cost $150–250.

Get a pre-listing appraisal, which can provide an accurate starting point for pricing your home, too. In Georgia, appraisals range from $125–474.

Search ​​Zillow or a similar real estate website for active local listings priced within a range of what you think your house is worth. Then compare your home’s features to the competition.

For example, if you live in Atlanta and think your house is worth about $371,000, search Zillow for active listings about $50,000 more and less than that. Analyze details about the houses and how they compare to yours. Ask yourself:

  • Does the house have the same number of bedrooms and bathrooms?
  • Has the house been renovated more recently than yours?
  • How do the neighborhoods and nearby amenities compare?
  • Is the school district better or worse?

Answering these questions honestly will help you see if your price is in the right ballpark.

🔑 Key insight: People who sell their home without a realtor are prone to underpricing. A 2023 NAR study found that FSBO homes can sell for about 24% less than those listed with licensed real estate agents — meaning these sellers lost out on money even after saving on agent fees. 
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Pricing data for Georgia and its major markets

These statewide and local pricing metrics can help you hone the listing price for your Georgia home.

Median Georgia home valueMedian listing price in GeorgiaListing price per sqft*% of homes with price reduction⁺
$317,982$384,950$18619.6%
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*Based on data from Zillow (January 2024); ⁺Based on data from Realtor.com (January 2024)
Georgia cityMedian home value
Atlanta$370,548
Augusta$220,888
Columbus$178,349
Macon$174,060
Savannah$324,416
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Based on data from Zillow (January 31, 2024

Step 3: Create a listing for your home

​​The listing for your home should feature: 

If your listing focuses on these things you're more likely to attract motivated buyers who are qualified to buy your home.

📷 How to showcase your Georgia home's best visual qualities

Take professional-level photographs of your staged home to showcase its best features. Consider hiring a professional photographer, which costs $100–500.

» MORE: Photos might be the most important part of your listing

Often, a listing agent will organize staging and professional photography as part of their services.

✍️ How to write a listing that connects with Georgia buyers

Focus on information buyers can only get from the homeowner or a neighborhood local. Consider addressing these questions in your listing: 

  • What notable views do you have from your house? 
  • Is the neighborhood friendly? 
  • Is the street safe for kids? 
  • Do you live in an area with great schools? How about restaurants?

According to Georgia real estate professionals, the following are local buyers' priorities. If possible, include them in your listing when you list your FSBO sale

Georgia buyer prioritiesAdvice for FSBO sellers
Listing priceGet a CMA or BPO to determine the current value of your home. It's often a good idea to price your home below market value to try to start a bidding war. If you overprice your home, it may sit on the market for a while.
School informationInclude appealing information about the school district and schools in your listing description, such as their GreatSchools ratings, graduation rates, parental reviews, or state accolades.
Architectural style of homeHighlight unique architectural features or if your house retains original features like flooring. If a known architect designed your home, mention it. Also, point out upgrades you made, like new windows that could save buyers money on heating costs.
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Based on a 2023 Clever survey of 630 real estate professionals.

💰 How much you should offer in buyer's agent commission

You should pay at least the average buyer's agent commission in Georgia, which is 2.88% of the sale price, or $9,158. 

» DETAILS: Average real estate commission in Georgia

🗣️ Why you should offer a buyer's agent commission
A buyer’s agent commission incentivizes the buyer's agent to show your house to their clients.

If you don't offer a competitive commission in your FSBO listing compared to similar homes in your area, agents may prioritize taking buyers to homes where they'll earn a commission. Traditionally, the buyer's agent and the listing agent are paid a commission by the seller. 

Also, 87% of buyers work with a realtor. If you decide not to offer a buyer's agent commission, you may severely restrict your pool of buyers.

Further, if you list FSBO, you'll likely receive multiple calls from Georgia real estate agents offering
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Step 4: List your home for sale

The best place to list your Georgia home is on your local Multiple Listing Service (MLS), a private database created and maintained by real estate brokers to facilitate home buying and selling.

» MORE: What is the MLS?

MLS listings populate onto real estate websites like Realtor.com and Zillow, increasing your home's online presence. That's important because 51% of buyers found the homes they purchased via the internet.

🔑 Key knowledge: You'll need to work with a local agent or use a Georgia flat fee MLS company that charges a one-time payment to list your home on the MLS. 
Show more

Options for listing in Georgia beyond the MLS

As a FSBO seller in Georgia, you have several other free or low-cost options.

  • For sale by owner websites in Georgia: Several well-established and recognized for sale by owner sites cater to people selling and buying FSBO homes.
  • Trulia and Zillow. Both real estate sites allow FSBO sellers to post listings free of charge in the FSBO section of their sites.
  • Social media: Post your listing to Facebook, Twitter, Instagram, and Nextdoor. Sharing is free, and you can reach a lot of people where they’re already spending time. 
  • For sale by owner yard sign: Use a FSBO yard sign to market your home. You can buy a FSBO sign from most hardware stores or online for $20–50. Choose one that allows you to add your phone number so interested buyers can contact you for property information and showings. 

Step 5: Show your home to potential buyers

Focus on four key strategies when you show your Georgia house to potential buyers.

  • Be organized. Develop a system for scheduling open houses and showings, and saving buyers' and agents’ contact information. Calendly, Mixmax, and Trafft are among the best-rated scheduling apps. 
  • Be flexible. Show your house at buyers’ convenience, not at your convenience.
  • Be clean. Keep your home spotless. You don't want to scramble around with a vacuum after a buyer calls for a last-minute showing.
  • Be homey. Add little touches that speak to most people, which can help make a great first impression. "Bake cookies or light scented candles before a showing," says Mizes. "Smell plays a huge part in how buyers will perceive and remember your house. Use comforting scents to your advantage so they feel at home the moment they walk through the door."

Step 6: Negotiate with potential buyers

🔑 Key to-do: First vet potential buyers to ensure they're qualified from a financial perspective. Ask to see a mortgage pre-approval letter. Accepting an offer from an unqualified buyer may cause your sale to fall through.
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You and the buyer's agent (or the buyer, if they don't have a real estate agent) will negotiate the final sale price. You'll also negotiate other issues, including:  

🔑 Key knowledge: You'll improve your negotiating position by educating yourself about these topics, your local real estate market, and what's important to buyers in your part of Georgia. 

If a potential buyer won't negotiate, and their offer doesn't meet your expectations, decline the offer. 

Offering seller concessions

You can also offer seller concessions, contributions home sellers give to their buyers to help offset the costs of buying a Georgia home. 

Seller concessions might cost you a little more at closing, but they also sweeten the deal for buyers and could lead to a higher final sale price and a quicker sale. 

Consider offering these common seller concessions in Georgia: 

  • Closing costs credits: Georgia sellers often cover 0.00%–0.00% of buyers' closing costs, according to a Clever Real Estate survey of local real estate professionals. On a Georgia home with a median value of $317,982, that equates to $0–$0.
  • Repair credits: Credit the buyer a set amount of money to cover the cost of home repairs. Once the deal closes, the buyer can oversee the project and you don't have to worry about repairs going over budget.
  • Home warranty: Give buyers peace of mind if your home has major appliances or systems on their last leg. A warranty will cover possible issues and is typically less expensive than paying for the repairs (or accepting a lower offer from a wary buyer).

Step 7: Close your sale

You must use a real estate attorney to facilitate closing in Georgia, even if you're selling without a realtor. Attorneys in Georgia cost $147–245 per hour. In some cases, buyers and sellers can share an attorney and split the attorney costs.

Find Georgia lawyers near you by searching the State Bar of Georgia or FindLaw.

Closing costs in Georgia

Expect to pay about 3.15% of your home's final sale price in total closing costs. For a $317,982 home — the median sales price in Georgia — that comes to around $10,007.

» DETAILS: Seller closing costs in Georgia

Paperwork for selling a house by owner in Georgia

Georgia requires those selling without a realtor to fill out and file many documents and forms. Several of these documents are legally binding agreements. Your real estate attorney will supply and help guide you through the required paperwork.

🚨 36% of FSBO sellers say they made legal mistakes because they didn't have a real estate agent, according to a Clever survey of 1,000 people who sold a home in 2022 and 2023. 
Show more

Paperwork required for all Georgia real estate sales

  • 2 forms of ID. In most cases, a valid passport, driver's license, or other form of Georgia-issued ID.
  • Copy of purchase and sale agreement. Plus any addendums.
  • Closing statement. A detailed list of all the costs associated with the sale and who pays them. Your escrow agent or title company usually prepares this statement.
  • Signed deed. You'll need the deed that proves you're the rightful owner to legally transfer your property. On your closing date, you'll sign the deed over to the buyer.
  • Bill of sale. Essentially a receipt that includes your information and the buyer's. It will also list the final sales price of the home and what was included in the sale.
  • Affidavit of title. A notarized document that states you own the home, that there are no liens on the property, that you aren't simultaneously selling the home to someone else, and other information.

Georgia disclosure forms

Note: Georgia is a "buyer beware" state. In most situations, sellers aren't legally required to make disclosures (except those required by federal law). 

  • Seller's property disclosure statement. The seller disclosure statement details known issues with your home and its major appliances and systems.
  • Flood risk disclosure. With some mortgages (like federally backed ones), your buyer's lender might require information about the property's flood risk.
  • Lead-based paint disclosure. Federal law requires that you disclose information about the dangers of lead-based paint to your buyer if your home was built before 1978.

Possible additional documents

  • Loan payoff information. If you have a mortgage on your home, you'll need documentation of how much you still owe and any payoff fees. If you've already paid your mortgage in full, you'll need documented proof.
  • HOA forms and guidelines. If your home is part of an HOA, you'll need to give the buyer documentation on the HOA's covenants, codes, and restrictions; financial history; required fees; approval process; and more.
  • Survey results or survey affidavits. A survey (or an affidavit verifying a previous survey) confirms the property lines.
  • Home inspection results. If you had a pre-sale inspection, you'll want the results to compare to the buyer's inspection. If having a buyer inspection was part of the sale agreement, you should receive a copy of the results before closing.
  • Proof of repairs or renovations. Documentation proving any major repairs or changes to the house help verify its value. These receipts tell the buyer who to contact if they discover issues with the repairs in the future.
  • Copies of relevant wills, trusts, or power of attorney letters. If you're selling an inherited property, you'll need copies of all the legal documents that passed ownership to you. 
  • Relevant affidavits. You may need additional affidavits like a name affidavit (which lists all of your or the buyer's previous names) or an affidavit proving you aren't a foreign citizen and therefore exempt from certain property sales taxes.
  • Closing disclosure. If your buyer is taking out a mortgage and you agreed to certain seller's concessions, you may need a copy of their closing disclosure to verify the lender approved your concessions.
  • Correction statement and agreement. If someone loses forms or discovers errors in the future, a correction statement and agreement requires you, the buyer, or their lender to replace or fix those documents, if need be.
  • Counteroffer to or modification of the unaccepted original offer. Use this form to make a counteroffer to potential buyers.
  • Notice to reject offer or counteroffer. Use this form to reject an offer.

Where to find paperwork for selling FSBO in Georgia

Your Georgia real estate attorney will generally supply the paperwork. 

You can also find free downloadable forms through LawDepot or eForms

For tax records, property surveys, and deeds, check state or local government offices, such as your tax assessor’s office or the Georgia Department of Revenue.

Pros and cons of selling a house by owner in Georgia

✅ Pros

  • You'll save money on listing agent's real estate commission
  • You'll have control over the selling process, including the pricing, showing schedule, and negotiations

❌ Cons

  • You’ll probably still have to pay a buyer’s agent commission, which averages 2.88% in Georgia
  • Your house will likely sell for less than if you'd had an agent handle your sale
  • You'll have to do all the work of a trained, licensed realtor, including handling the paperwork. Paperwork can be overwhelming and presents legal risks.

» MORE: Detailed pros and cons of selling without a realtor

How much can I save selling without a realtor?

Georgia FSBO sellers typically save an average of $9,317 by not paying a listing agent realtor commission.  

FSBO sellers in the state can save up to $18,475 on total realtor commission if they also don't pay the buyer's agent commission. 

How we determined the potential savings

These realtor commission savings figures are based on a $317,982 home — the median home value in Georgia — and an average listing agent commission of 2.93% and an average buyer’s agent commission of 2.88%. The average commission rates come from a 2023 Clever survey of real estate agents.

Determine the potential savings on your home

Insert your estimated home sale price and the average listing agent and buyer's agent commission into the calculator below to determine your potential savings. 

Remember to factor in the $147–245 per hour it may cost you to hire a Georgia real estate attorney, which the state requires. 

FSBO alternatives 

Consider these alternatives to selling your home by owner in Georgia.

Discount real estate services in Georgia

Discount real estate companies will help you sell your Georgia house for less than a traditional realtor. In most cases, you'll still need to offer a competitive buyer's agent commission, but you'll save money on listing fees.

» LEARN: Discount real estate brokers: How to find a top realtor for less

Flat fee MLS companies in Georgia

A flat fee MLS service will post your listing on the local MLS, usually for a low, upfront fee. In Georgia, this will cost you $89–995.

» COMPARE: 7 best flat fee MLS Georgia listing services

iBuyers in Georgia

iBuyers purchase homes for cash at a slight discount, then resell them on the open market. By selling to an iBuyer, you'll avoid realtor fees. 

Most iBuyers charge sellers a service fee of 5–13%, however. They'll also deduct the cost of any required repairs after an on-site visit. 

Read our reviews of two popular iBuyers: 

Cash home buyers in Georgia

Cash home buyers typically buy houses in poor condition or from sellers who need to sell their house fast. Often, you won't get the fair market value from cash home buyers that many sellers get using an experienced real estate agent. 

» MORE: Best cash home buyers in Georgia 

Get a free professional pricing consultation!

Interview top local agents, get free advice, no obligation to sign.

Additional resources for Georgia home sellers 

Authors & Editorial History

Our experts continually research, evaluate, and monitor real estate companies and industry trends. We update our articles when new information becomes available.

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