6 Best San Francisco Flat-Fee MLS Companies

If you're selling your home for sale by owner (FSBO) in San Francisco, hiring a flat-fee MLS service can help you increase your listing's visibility without breaking the bank.

The average commission rate for full-service listing agents in the Golden Gate City is approximately 3%. Based on the median sale price for San Francisco homes, as of January 2020, that translates to about $40,350.

In contrast, typical rates for flat-fee MLS companies in San Francisco are in between $95-$999. Nationwide, the most basic plans can be as low as $50 to $99, while more comprehensive services range upwards of $1,000 to $3,000.

It's important to remember that every San Francisco flat-fee MLS service is different. When evaluating offerings, be sure to read the fine print: look at things like the length of the listing term (and how much it costs to extend); whether there's a fee to make changes to your listing; how many photos are allowed; the policy on buyer's agent commission; and more.

>> LEARN more about flat-fee MLS services and how to evaluate them.

To help you make the right choice, Clever has picked some of the top flat-fee MLS services across San Francisco.

Top San Francisco Flat-Fee MLS Companies in 2020

Price Range

$199-999

Number of Photos

10-32

Listing Term

3-12 months

Description
Pricing
Pros & Cons
Reviews
  • Fathom Realty is a licensed brokerage that offers flat-fee MLS services through CaliforniaDiscountRealEstate.com
  • You choose the buyer’s agent commission (typically 2.5%)
  • Listing goes live on the MLS within 24 hours
  • Retain the right to sell FSBO
  • No cancellation fee
  • Flyer template provided
$199 - Basic Flat Fee MLS Package
  • 3-month listing on the MLS
  • Syndicated to Realtor.com, Zillow.com, Trulia and major realty sites
  • 10 photos
  • Property webpage
  • Virtual tour posting
  • Real estate contracts and disclosures
  • Free cancellation
  • Color flyer template
$499 - Premium Flat Fee MLS Package
  • Same as Basic package, plus:
  • 6-month listing on the MLS
  • 20 photos
  • Open houses on MLS
  • Signpost rental
$999 - Ultimate Flat Fee MLS Package
  • Same as Premium package, plus:
  • 12-month listing on the MLS
  • 32 photos
  • Showing service
  • Professional photography
  • “Featured” listings
  • Lockbox rental


Pros

  • Cancel anytime with no fee
  • Marketing support
  • Wide variety of packages to choose from

Cons

  • No CMA/pricing assistance provided
  • Listing changes may have additional fees

As of August 5, 2020, Fathom Realty has an average rating of 4.7/5 based on 154 reviews on Google and Facebook.

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Robinhood Flat Fee Realty

RobinHood Flat Fee Realty

Price Range

$99-499

Number of Photos

10 to unlimited

Listing Term

3-12 months

Description
Pricing
Pros & Cons
Reviews
  • RobinHood Flat Fee Realty is a licensed real estate brokerage that specializes in flat-fee listing services for FSBO home sellers
  • Set your own buyer’s agent commission (RobinHood recommends 2.5%)
  • Listings typically go live on MLS within 1-2 business days after agreements are signed
  • Cancel your listing any time with no additional fee
  • Free, unlimited listing changes 24/7 access via Robinhood’s online dashboard (takes up to 1 business days for changes to appear on MLS)
  • Buyer inquiries are forwarded directly to you
  • Offers a money-back guarantee if a traditional real estate broker is deemed necessary to sell your property
$99 - Basic
  • 3-month listing on the MLS
  • Syndicated to Realtor.com, Trulia, Zillow, Redfin, and more
  • 10 photos
  • Secure document storage
  • Property-specific URL homepage
  • Calls and emails forwarded to you
$599 - Standard
  • Same as Basic package, plus:
  • 6-month listing on MLS
  • 25 photos
  • Free MLS listing edits
  • Market analysis
  • California forms and disclosures included
  • Link tour on MLS
  • Open house advertisements



$599 - Plus
  • Same as Standard package, plus:
  • 12-month listing on MLS
  • Unlimited photos (up to max allowed by MLS)
  • Professional sign and post
  • Put your direct contact information on marketing materials
  • Three directional open house signs

















Additional, a-la-carte services:

  • Open House Maximum Exposure - $29 for 2 open houses
  • Brokers Tour - $29
  • Transaction Coordination - $150 at sign-up, $445 at close of Escrow
  • Contract Negotiation Package - $495

Pros

  • Make unlimited changes to your listing or cancel any time with no additional charge
  • Inquiries are forwarded directly to you — no buyer’s agent commission if you find your own buyer
  • If your property doesn’t sell, RobinHood will refer a traditional realtor and refund you double your listing fee (up to $999) when your property closes

Cons

  • Basic package does not offer home valuation or comparative market analysis (CMA)

N/A — as of August 11th, 2020, no third-party review information was available for RobinHood Flat Fee. We will update when this information becomes available.

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Yager Realty

Yager Realty

Price Range

$299-$999

Number of MLS Listing Photos

15-45

Listing Term

6 months up to until sold

Description
Pricing
Pros & Cons
Reviews
  • Yager Realty is a licensed real estate brokerage that offers flat-fee MLS listings and other for sale by owner (FSBO) services to sellers throughout California
  • Downloadable contracts and disclosures included with basic plan (no advice)
  • For sale sign and property flyer included with basic plan
  • Requires minimum buyers agent commission of 2-3%
  • Additional $150 to remove listing from MLS at closing
  • Offers an array of a-la-carte services, including lockbox rental, extra photos, home valuations / market reports, open house advertisements, and more
$299 - Bronze Plan
  • 6-month listing on the MLS
  • 15 Photos
  • Listing is syndicated to Zillow, Realtor.com, and more
  • Email support
$399 - Silver Plan
  • Same as Bronze Plan, plus:
  • 8-month listing on the MLS
  • 20 Photos
  • No removal fee
  • Free edits to listing and price changes
  • Downloadable purchase agreement and disclosures forms (no advice)
  • For sale sign and property flyer













$999 - Gold Plan
  • Same as Silver Plan, plus:
  • 12-month listing on the MLS
  • 35 Photos
  • Priority email and phone support
  • Help with purchase agreement and disclosures
  • Contract review
  • Docusign for counteroffers
  • Help with pricing strategy and sales comps
  • Calculated closing costs

$699 + .75% at closing - Platinum Pan
  • Same as Gold Plan, plus:
  • 12-month listing on MLS
  • 45 (or maximum allowed) Photos
  • Electronic Realtor Key Box
  • Home valuation and pricing support
  • Visits your property for an on-site inspection and offers advice
  • Handles purchase contract and disclosures on your behalf
  • Helps with counteroffers and negotiations


Pros

  • Access to 84+ MLSs in CA
  • 15 photos included with basic plan
  • For sale sign and flyer included

Cons

  • Requires minimum buyer’s agent commission of 2-3%
  • No coaching or support included with base plan
  • $150 fee to remove listing from MLS due at closing

As of August 6, 2020, Yager Realty has an average rating of 4.6/5 based on 50 reviews across Google and Yelp.

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Homecoin

Homecoin

Price Range

$95

Number of Photos

Max allowed on MLS

Listing Term

12 months

Description
Pricing
Pros & Cons
Reviews
  • Homecoin is an online MLS listing platform that provide low-cost listing and selling services to California residents
  • Listing is live in under 24 hours
  • Free call forwarding
  • Free cancellations
  • Free CMA
  • 10 Free Listing changes
  • No mandatory minimum buyer agent commission (2-3% recommended)
$95 - List on the MLS
  • 12-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • Free Home Valuation and CMA
  • Unlimited Photos
  • 10 Free Listing changes
  • Free fully customizable “FSBO Listing” on Homecoin’s website


Additional a-la-carte services include: lockbox rental, sign rental, pro photography, and selling form assistance.

Pros

  • Paperwork and listing can be completed fully online
  • Homecoin platform allows for sellers to customize their listing directly from their smartphone or computer
  • Unlimited photos to showcase all aspects of a home


Cons

  • Prices may vary depending on specific home location
  • No direct real estate agent support

As of August 1, 2020, Homecoin has an average rating of 4.9/5 based on 114 reviews across Google, Zillow, and Yelp.

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National Flat-Fee MLS Services & Brokers Operating in San Francisco

ISoldMyHouse.com

iSoldMyHouse.com

Price Range

$299-399

Number of Photos

6-25

Listing Term

6-12 months

Description
Pricing
Pros & Cons
Reviews
  • ISoldMyHouse.com is a nationwide flat-fee MLS referral service, operated by Get Listed Realty, that connects you with local brokers and agents who will list your home on the MLS for a pre-negotiated rate
  • You set buyer’s agent commission (recommend 2%-3%)
  • Listing is live within 24 hours
  • No cancellation fee
  • Unlimited listing changes
  • Buyer leads forwarded to you
  • $299 - Get LISTED
    • 6-month listing on MLS
    • Syndicated to Realtor.com, Zillow, Trulia, and more
    • 6 or 10 Photos
    • Unlimited listing changes
    • Buyer leads forwarded to you
    • Contracts, disclosures, and other forms
    • Seller-managed ISoldMyHouse.com listing


  • $399 - Get SOLD
    • Same as Get LISTED package, plus:
    • 25 photos
    • 12-month listing on MLS (in some states)


A-la-carte services include signs, lockboxes, and more



Additional fees may apply or services may differ if you live in a state with laws about minimum brokerage service requirements.

Pros

  • Unlimited listing changes
  • Buyer leads forwarded to you
  • No cancellation fee
  • Free online guides and articles for selling a home without a realtor
  • Easy social media sharing on all the major platforms

Cons

  • The network of affiliate brokers doesn’t cover every county in the country
  • Only 6-10 photos in base package
  • No built-in home valuation or market analysis

As of August 11, 2020, iSoldMyHouse.com has an average rating of 4.1/5 based on 8 reviews on BirdEye and has an A+ rating on the Better Business Bureau.

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Fizber

Fizber

Price Range

$295-395

Number of Photos

6-25

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Fizber is a flat-fee MLS referral service that connects you with local brokers and agents who will list your home on the MLS for a pre-negotiated rate
  • Requires that you offer buyer’s agent commission between 1-3%
  • Listing is typically live within 24 hours of submission
  • Fizber also offers an array of free resources and online tools (including home valuations), as well as à-la-carte downloadable forms and guidelines, such as disclosures, contracts, counteroffers, and more
$295 - MLS Boost
  • 6-month listing on MLS
  • 6 photos
  • Featured listing on Fizber.com plus unlimited photos
  • Open House Manager Tool
  • Listing on Redfin, Zillow, Realtor.com, and Trulia
  • Social media sharing
$395 - Premium MLS Boost
  • Same as MLS Boost, plus:
  • 25 photos
  • Social media sharing, plus Facebook and Instagram Ads






Fizber also offers two non-MLS listing options:


$0 - Free Listing:
  • Unlimited photos on Fizber.com





$95 - Digital Boost
  • Same as Free Listing, plus:
  • Featured Listing
  • Open House Manager Tool
  • Listing on Redfin


Pros

  • Basic package includes social media postings — premium package includes target social ads
  • Listing appears on MLS within 24 hours of submission
  • Refundable up to 30 days

Cons

  • Listing expires after 6 months — can renew listing for a discounted rate
  • Only 6 photos with basic MLS listing package
  • Making changes to your listing may incur additional fees

As of August 5, 2020, Fizber has an average rating of 3.6/5 based on 88 reviews on Trustpilot and has a B- rating on the Better Business Bureau.

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Alternatives to Flat-Fee MLS in San Francisco

The San Francisco real estate market is steadily cooling down. According to Redfin, the median sale price rose 3.0% over the past year and is expected to decline by 2.3% in the next year. To realize your home's full value (or ideally more), it's important to weigh all of your options for selling before making a final decision.

Quick Tip: Don't let upfront "savings" cost you thousands when you sell your home...

Yes, a flat-fee MLS service can save you money on commission — if you know what you're doing. However, homes listed "For Sale By Owner" with an MLS service typically sell for thousands less than agent-assisted homes. 

Plus, there's no guarantee your home actually sells. Since flat-fee MLS services are paid upfront, that means you're out the hundreds of dollars you already spent. 

The Alternative: List with Clever and get a top agent for a reduced rate. 

At Clever, our free service connects you to top-rated agents from name brands like Keller Williams, RE/MAX, Century 21, and more — full-service agents with a proven record of selling fast, for top dollar. 

You pay $0 upfront. So if you don't see the value when you talk to an agent, you're free to walk away. No strings attached. But if you do decide to work with any agent, you'll also get an exclusive low rate — a flat $3,000 or a reduced commission of just 1%.