72SOLD is a real estate company that aims to sell your home in eight days or less. It trains agents to use an aggressive marketing strategy to create a sense of urgency among potential buyers, which may increase the sale price. This technique can work well in markets with high buyer demand.
However, 72SOLD can't actually guarantee a fast sale or a higher sale price. And its marketing strategy may not be a good fit for your home and local market.
If you need a guaranteed quick sale, a top cash buyer company may be a better option. And if you'd rather list with an agent, you may want a realtor that offers lower commission rates and a more personalized marketing strategy.
Our 72SOLD rating
| Overall score | 2.3 🔴 |
| Service quality | 3.0 🟡 |
| Customer experience | 3.5 🟡 |
| Agent screening | 1.5 🔴 |
| Fees | 2.5 🔴 |
| Credibility | 1.0 🔴 |
We rate 72SOLD the highest for its service quality and customer experience, since some customers receive excellent service from agents and can sell within a time frame and for a price they're happy with.
Our rating is the lowest for credibility, since the company makes claims and promises it can't actually support. We also have concerns about its agent quality (since its unclear what its vetting standards are) and its fees (since it doesn't provide any savings).
» See how our 72SOLD rating breaks down.
Is 72SOLD right for you?
72SOLD may work for you if:
- You're in a market where there's high buyer demand and homes are selling quickly
- You have a home in good condition that needs minimal prep work for listing
- You have a flexible timeline with a closing date up to 60 days away
However, if you need to close within a few weeks, a you may want to look into a cash buyer like We Buy Ugly Houses (for homes in poor condition) or an iBuyer like Opendoor (for homes in good condition). These companies can buy your home with cash and close in 1–3 weeks, but the trade-off is a lower sale price.
If you want to list with an agent for a higher sale price, you may get better value with a company that has low commission rates and vetted agents who can help you sell on your timeline. You can get full service for a 1.5% listing fee instead of the average realtor commission of 2.5–3% (which is what you'd get with 72SOLD).
And if you want to compare all your options, your best bet is working with a free service like Clever Offers. Clever sources up to 10 cash offers on your behalf and helps you compare them to the sale price you could get on the open market.
72SOLD vs. top alternatives
Sell to a cash buyer
Selling to a cash buyer is the best way to get a guaranteed fast sale. We always recommend comparing multiple offers, which you can do on your own or through a free service like Clever Offers.
Service Fee
Time to Close
Why We chose it
Pros and cons
Specifics
Clever Offers helps you find and compare offers from leading cash buyers in your area — all with a proven track record of ethical dealings with home sellers.
Because Clever's network includes local/national investors, iBuyers, and agents with experience listing homes as is, you get a range of offers to choose from — including alternative deal types that deliver a higher payout over time.
The 5-star rated company gets top marks for helping you make an informed decision without pressuring you to move forward. See our full Clever Offers review.
Service Fee
Time to Close
Why we chose it
Pros and cons
Specifics
Opendoor is for home sellers who want to skip the hassles of a traditional home sale — without sacrificing too much on price.
You can get an initial offer within 24–48 hours, choose your closing date, and skip repairs and showings. The company also pays much closer to market value than traditional house flippers.
Opendoor does charge a 5% service fee, and some customers complain that final offers are lower than initial estimates. See our full Opendoor review.
Service Fee
Time to Close
Why we chose it
Pros and cons
Specifics
We Buy Ugly Houses / HomeVestors will purchase homes that most other buyers won't. The company makes near-instant offers and it buys homes as-is, so you don’t need to worry about repairs or cleaning.
As a franchise company, service quality can vary between locations. Most locations maintain positive customer ratings, but the company recently received bad press for the questionable sales tactics employed by some of its licensees.
The company's broad availability makes it a viable choice for home sellers with limited options, but we strongly suggest comparing at least 2–3 other offers before entering into a contract. See our full We Buy Ugly Houses review.
» MORE: Looking for more cash buyers near you? Check out the best companies that buy houses for cash to see our comprehensive guides for all 50 states.
List with a low commission realtor
Low commission agents can save you money on realtor fees while still giving you the full service you'd expect from a tradition agent. We recommend interviewing 2–3 options to find the right real estate agent for your situation. Companies like Clever and Redfin make it easy to compare multiple agents.
Listing Fee
Customer Rating
Editor's Take
Pros & cons
Overview
Clever Real Estate is the best option for most sellers looking for an agent. The company matches you with multiple experienced, full-service agents so you can find the right fit, and it offers a low 1.5% listing fee no matter which agent you choose.
Listing Fee
Customer Rating
Editor's Take
Pros & cons
Overview
Redfin is a reputable discount real estate brokerage that offers significant savings, particularly if you buy and sell with the brokerage. But watch out for high minimum fees, which vary by market and can be high in some areas. Redfin's agents also work with a lot of clients, and they don’t always have time to provide as much hands-on service as you may need.
Read the full Redfin review.
Listing Fee
Customer Rating
Editor's Take
Pros & cons
At a Glance
Ideal Agent is a solid option if you’re looking for a top agent. The company vets its realtors thoroughly, so you’ll likely get a quality agent. But you won't save as much on realtor fees as you could with other companies.
Read the full Ideal Agent review.
» MORE: Want to learn more about low commission realtors? Check out our list of top low commission companies to find answers to the most-asked questions.
Our full 72SOLD review
Service quality
| 📊 Our rating: 3/5
|
In practice, selling with 72SOLD is similar to selling your home the traditional way. A full-service realtor lists your home on the MLS, markets it, and helps you through the closing process.
The difference with 72SOLD is the short period your home is on the market. According to the company, the small window of time for showings creates a fear of missing out on the home — leading to more competitive offers.
While 72SOLD's fast home selling timeline may sound appealing, its program isn't the best fit for everyone. Sometimes 72SOLD can't actually sell homes at the desired price within just a week, and its approach may not work well in markets where buyers have the advantage instead of sellers.
Based on online reviews, customers also have mixed results with the service they get from agents. Some realtors provide friendly, effective service. Others seem to use the fast selling timeline as an excuse to not make much of an effort.
Also, customer service may not always be easy to reach. A handful of reviewers said they never heard back from the company.
» In a time crunch? Check out these companies that can sell your house fast.
How does 72SOLD work?
Here's how 72SOLD's process comes together:
- Submit an online form. Go to 72SOLD.com, and fill out the "price your home" form with your address, contact info, and some details about your home and situation.
- Set a price. The company will determine a price for your home based on market data, comparable homes, and other information you provided.
- Set your terms. You can choose a closing date and move-out date ahead of time.
- Advertise. 72SOLD will create a marketing plan for your home and get potential buyers excited about it. Buyers have only 8 days to make an offer.
- Review offers. You can either accept one of the offers or walk away.
- Close. The closing can take up to 60 days or more.
Customer experience
| 📊 Our rating: 3.5/5
|
72SOLD is highly rated, with an average of 4.9 out of 5 stars across over 2,000 reviews. However, there's a caveat. More than half of the reviews on Google are from agents who worked for 72SOLD. The other reviews seem to highlight 72SOLD's inconsistency.
Here's what reviews from actual customers mention:
🟢 Good service from agents
Many reviewers mention their 72SOLD agent by name and speak highly of their professionalism. Customers say the agents at the company are knowledgeable, responsive, and happy to answer questions.
🟢 Knowledgeable marketing
Several customers mentioned in reviews that they were happy with the way their home was marketed and that the agency knew how to generate interest in the home before the day of the showing.
🟢 Higher sale prices
Another common theme among customers was delight with how much they sold their homes for. Many reviews state that they received offers of tens of thousands over the initial listing prices.
🔴 Poor communication
Many reviews mention a lack of communication. Several reviewers reported that they never heard back from the company after reaching out. Other customers had agents who took a long time to respond or gave generic replies.
🔴 Lack of follow-through on promises
Negative reviews often mention how 72SOLD didn't sell the house within the fast timeline it promised. Reviewers also said their agent didn't deliver on professional marketing, sometimes failing to get any offers or suggesting that lowering the listing price was the only option to attract buyers.
Agent screening
| 📊 Our rating: 1.5/5
|
72SOLD has a network of affiliated brokers across the US, and it also sells its marketing program to individual agents. There doesn't appear to be any standards realtors have to meet in order to work with 72SOLD. They just have to pay for the marketing program.
Other companies, like Clever Real Estate and Ideal Agent, thoroughly vet agents. Clever agents must have 5 or more years of experience, a successful transaction record, and high customer reviews. Ideal Agent requires agents in its network to be in the top 1% of their market in terms of sales volume.
Vetting standards for agents help ensure a more consistent, high-quality experience for customers.
Fees
| 📊 Our rating: 2.5/5
|
72SOLD likely won't save you money on your home sale. It charges an average commission rate of around 2.5–3% for listing agent services.
You can sell your house fast and pocket more money with an alternative company, like Clever Real Estate or Redfin.
These companies charge a lower listing fee of 1.5%, which could save you thousands. They also connect you with multiple agents to choose from, giving you the power to make the best choice for your situation. Compare top-rated local agents who charge less.
Credibility
| 📊 Our rating: 1/5
|
On its website, 72SOLD touts the results of several independent studies, which show how its customers sell for an average of ~8% over the median sale price on their local MLSs.[1] But these studies were conducted by Sarah Perkins, who works for a 72SOLD affiliate, Navi Title,[2][3] and has been part of 72SOLD promotional videos.
This is just one example of the company's inflated claims of success. 72SOLD can make these claims because it isn't part of the National Association of Realtors (NAR) and doesn't have to follow the NAR Code of Ethics, which prohibits this type of misrepresentation.
The company also advertises that it can sell your home within 8 days and sell for thousands more than you'd get through traditional methods.[1] But we found many reviews from customers who didn't get these promised results.
For example, Jake R. said in a recent Google review that "they tried to get me to list my house for less then market value. ... It took approximately 2 months to sell my house, all the time they kept asking me to lower the price."
Another red flag is how many 5-star Google reviews are from real estate agents, not customers. In fact, nearly half of them are from agents, though the company seems to be pulling back on the practice of having realtors leave reviews. 72SOLD prominently displays the Google rating on its homepage.
Is 72SOLD a scam or legit?
72SOLD is a legitimate company that was founded in 2018 by Arizona realtor Greg Hague, who also founded its parent company (Hague Partners) in 1998.[4]
Inc. named 72SOLD one of the fastest growing companies in 2022[5] and 2023.[6] And in June 2022, Keller Williams announced a strategic partnership with 72SOLD that gives KW agents access to the 72SOLD program.[7]
Where is 72SOLD available?
72SOLD is available nationwide. Affiliate brokers operate in 38 US markets, Guam, and parts of Canada.
In June 2022, Keller Williams announced a partnership with 72SOLD that enables KW and KW Worldwide agents to use the 72SOLD program to sell listings.[7]
Affiliated brokerages
| AZ (Mesa) | FL | PA |
| AZ (Scottsdale) | FL (Ft. Lauderdale) | SC |
| CA (Bay Area) | IL (DuPage) | TN |
| CA (Central Coast) | GA | TX (Austin) |
| California (Los Angeles) | MI | TX (Fort Worth) |
| CA (Los Angeles) | MN | TX (Denton) |
| CA (Pasadena) | NC | VA |
| CA (San Gabriel) | NJ | VT |
| CA (Simi Valley) | NJ (North Jersey) | WA |
| CA (Southern California) | NY | Guam |
| CO | NV | Toronto, ON |
| DE | OK |
Frequently asked questions
Where is 72SOLD based?
72SOLD is based in Scottsdale, Arizona, but the company has affiliated agencies in 38 markets throughout the US. See where 72SOLD is available.
Does 72SOLD work?
The company claims that houses sold using its fast selling model go for 8.4% more than the average price of homes listed on the MLS. But this claim isn't credible, and there are more reliable ways to sell your home fast at market value.
Why is it called 72SOLD?
The name refers to the company's former business model of putting a home on the market for just 72 hours. Now 72SOLD aims to sell each house in 8 days. The company claims that the shortened availability of the home on the market drives up the price. Learn more about 72SOLD.
Do I have to sell?
There is no obligation and no fees if you decide not to sell. Even if a prospective buyer makes a good offer and meets your terms (such as a specific closing date), you can refuse the offer.
Do I have to move out quickly?
Like most traditional home sales, you can ask buyers for a closing date up to 60 days out.
If you need to stay in your home longer than 60 days, 72SOLD will market your home to investors at lease-back companies instead of on the open market. Selling your home to an investment company will allow you to stay in the home and pay rent for up to six months.
Related reading
Methodology
We create a score for each real estate brokerage based on five core criteria:
- Service quality (20% of final score)
- Customer experience (20% of final score)
- Agent screening (20% of final score)
- Fees (20% of final score)
- Credibility (20% of final score)
Service quality
Agent service: We evaluate whether agents provide the expected full service and help customers reach their desired outcomes. We also mystery shop the company and look to reviews to see if the agents are professional, knowledgeable, communicative, and friendly.
Customer service: We consider whether the company's representatives are knowledgeable and helpful and how often they communicate with customers throughout the transaction.
Customer experience
Customer review analysis: We perform an in-depth analysis of all available customer reviews to determine trends. We filter out spam reviews and consider whether the company is responsive to complaints.
Agent screening
Vetting requirements: We compare the company's vetting requirements to those of its competitors. We discover whether agents must have a certain amount of experience, number of recent transactions, or high customer ratings.
Fees
Pricing model: We consider whether the company offers any savings for sellers, like listing fee discounts, or savings for buyers, like cash back.
Value: We consider whether the fees are justified by the value the company offers.
Credibility
Trust signals: We look at how long the company has been in business, the number of verified customer reviews it has, how willing the company was to answer questions about their business model when we contacted them, and how easy it is to find detailed information on their website — including the names and contact details of specific team members. We also look at customer reviews indicating whether the company acts with honesty and integrity in their business dealings.