Sold.com is an online real estate platform that matches customers with the best home-selling method for their situation.
The platform opens the opportunity for customers to sell their home through different avenues rather than narrowing in on matching sellers with a traditional realtor, including:
- Real estate auction
- Cash buyer sale
- Discount brokers
- For sale by owner
Sellers who want to compare working with a realtor to more non-conventional selling methods may find Sold.com as a good option. But other alternatives, including Clever Real Estate, may offer a more streamlined option if you’re looking for the best way to sell your house with a realtor at a discounted rate.
Our Sold.com rating
⭐️ Sold.com: Overall score | 4.25/5 🟢 |
Service quality | 4.5/5 🟢 |
Agent screening | 4/5 🟢 |
Alternative selling options | 3.5/5 🟡 |
Customer reviews | 4.25/5 🟢 |
Credibility | 4.5/5 🟢 |
Who does Sold.com work best for?
Sold.com works best for potential sellers who want to understand if selling through a traditional realtor is the best route. The matching service advertises unbiased guidance across every selling model to help sellers discover the optimal way to sell their homes.
You might want to give Sold.com a shot if you:
- Just want to find a real estate agent and don’t mind paying full commission
- Are a first-time home seller
- Want to sell a second home or rental
- Have a home that needs repairs you can’t fix
- Are looking to sell FSBO
- Want an option outside of a traditional listing
While the platform helps sellers compare and contrast each selling method's pros and cons to determine which best meets their needs, customer reviews indicate that it often matches sellers with full-commission real estate agents.
If you want to get the most out of your home sale, a matching service like Clever that pairs you with realtors offering better-than-average commissions may better suit your needs.
» Compare vetted realtors in your zip code who work for just a 1.5% listing fee.
In-depth Sold.com review
Service quality
Our rating: 4.5/5 🟢
- Customers praise agents who go above and beyond
- Matches lean toward traditional agents
Sold.com offers customers an easy way to connect with various real estate selling options in their area. Customers consistently praise the company for agent quality and often mention their agent’s willingness to go out of their way to meet client needs.
The platform advertises matching customers with more than traditional realtors. However, there is little information from customers who work with an iBuyer, cash buyer, or auction company.
Because of the limited reviews from sellers who worked with alternative selling methods, it appears that Sold.com’s services skew toward working with traditional agents. This means an option like Clever Offers, which matches you directly with cash buyers, may work better if you want to sell your home for cash.
Agent screening
Our rating: 4.0/5 🟢
- Performance-based lead distribution system rewards outstanding performance
- You may match with an inexperienced agent who is new to the platform
The online matching platform allows any agent to sign up for its lead-generating services, which increases the risk of pairing with a less-than-qualified real estate agent. However, the company uses a performance-based method to send more leads to experienced agents.
Higher-performing agents with a good track record receive the bulk of Sold.com’s incoming leads, meaning you have a better chance of matching with a good agent than a bad one.
Customer reviews show that most sellers who pair with realtors have an excellent experience with their agents.
Alternative selling options
Our rating: 3.5/5 🟡
- Sold.com advertises matches with reputable platforms
- Limited customer review info on non-traditional matches
Sold.com advertises connecting people with leading iBuyers like Opendoor, auction platforms such as Xome, and various for sale by owner sites.
Deal quality and customer experience vary from platform to platform, making it challenging to evaluate these selling methods.
Customers also rarely comment on using a non-traditional selling method, which implies that Sold.com primarily matches sellers with traditional realtors.
Sold.com reviews and complaints
Our rating: 4.25/5 🟢
- Home sellers praise Sold.com for its agent quality
- Agents feel that the platform could generate better leads
Sold.com has primarily positive customer reviews, with an average rating of 4.0/5 and over 300 reviews across Trustpilot, Sitejabber, Google, and the Better Business Bureau.
The platform consistently delivers for home sellers, with many highlighting agent quality. One review from Cindy M. commended her agent’s communication and ability to calm her family’s nerves, stating, “We feel we made a friend!”[1]
Agent reviews of the platform paint a different picture, however. Many realtors using Sold.com as a lead generation tool report unqualified and infrequent leads, which could be a side effect of the platform’s performance-based lead distribution system.
Credibility
Our rating: 4.5/5 🟢
- BBB-accredited, with many positive online reviews
Sold.com is a legitimate business headquartered in Mission Viejo, CA. The company has served customers for over 25 years and was founded by Matt Woods, the current CEO.
While some reviewers claim that the company’s lead generation is a scam,[2] there’s no proof that the company uses underhanded tactics to generate leads. The company is also active on review sites and provides personalized responses to concerned customers.
How does Sold.com work?
Sold.com is a matching service that pairs customers with real estate agents and non-traditional selling companies. Here’s how the matching process works:
- Fill out the Sold.com online form to get the company's insights into your home.
- Answer any additional questions the platform may have about finding you the ideal service.
- Receive an instant home seller report on your customer dashboard, where you can view your matches.
- Speak with a Sold.com concierge to schedule a free home consultation.
- Interview any suggested agents or local cash-buying services, or choose to walk away with no strings attached.
- If you work with a Sold.com match, you’ll sign a listing agreement and receive guidance from their concierge along the way.
Some reviewers suggest that Sold.com distributes your info to agents even if you don’t want to sell your home.[3] However, the company claims they only sell partner agents qualified leads.
How does Sold.com work for real estate agents?
Partnering with Sold.com allows realtors to expand their lead pool with more qualified leads, but the service yields different results for each user.
Many agents complain about infrequent and unqualified leads, while others claim they receive quality leads that result in sales.[4][5] This disparity could be a side effect of the company's implementation of performance-based referral software.
Sold.com also recommends that agents connect with other realtors who use the platform and watch webinars on the agent portal to make the most out of its agent partner service.
Sold.com referral fee?
The platform advertises partner agents pay an “industry standard referral fee” when they close a deal with a qualified lead. According to Sold.com’s terms and conditions, its referral fee is 35% of the agent’s commission.
Agents can also opt for a “Guaranteed Display” package that guarantees they will show up when someone uses Sold.com in their ZIP Code when they purchase ad space — Guaranteed Display agents only pay a 30% referral fee.[6]
Sold.com registration requirements
Sold.com requires partner agents to be licensed in their state, but there are no other requirements for joining the Preferred Agent Network.
If an agent buys Guaranteed Display ad space, they must adhere to minimum performance guidelines. Sold.com evaluates agent performance by conversion rate, customer service ratings, and performance compared to their peers on the platform.
Sold.com leads quality
Many agents complain about poor quality leads from Sold.com because they aren't ready to sell, while others are happy with the lead quality.
Representatives from Sold.com state that their leads are top of the funnel and require an extended nurturing period based on building relationships with potential future sellers.
Sold.com vs. alternatives
Sold.com sets itself apart from other matching services by offering more than real estate agent matches, but casting a wide net may not work in their favor. The platform often defaults to an agent-matching service with little customer feedback about iBuyer, auction, and FSBO options.
The alternatives above offer similar services without the distraction of non-traditional selling methods.
Methodology
We create a weighted score for each agent-matching platform based on five core criteria:
- Service quality (30% of final score)
- Customer experience (30% of final score)
- Agent screening (20% of final score)
- Alternative selling options (10% of final score)
- Credibility (10% of final score)
Service quality
Agent matching process: We evaluate how the company matches customers with agents, whether it uses an algorithm, human oversight, or both. We also request agent matches and evaluate whether the recommended agents are top agents and have recent transactions in our area.
Customer service: We consider whether the company's representatives are knowledgeable and helpful and how often they communicate with customers throughout the transaction.
Customer experience
Customer review analysis: We perform an in-depth analysis of all available customer reviews to determine trends. We also filter out spam reviews.
Ease of use: We consider how easy it is to find an agent in your area, and we look at customer reviews to determine whether customers have issues with the platform or tools the brokerage uses. We also test any dashboards or other tools ourselves.
Agent screening
Vetting requirements: We compare the company's vetting requirements to those of its competitors. We discover whether agents must have a certain amount of experience, number of recent transactions, or high customer ratings.
Alternative selling options
Available platforms: We evaluate the iBuyer platforms, auction sites, and FSBO providers customers could match with to ensure the matching service links people with reputable companies.
Credibility
Trust signals: We look at how long the company has been in business, the number of verified customer reviews it has, how willing the company was to answer questions about their business model when we contacted them, and how easy it is to find detailed information on their website — including the names and contact details of specific team members. We also look at customer reviews indicating whether the company acts with honesty and integrity in their business dealings.