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Sold.com is an online real estate platform that matches customers with traditional and unconventional services, depending on their situation and goals.
The platform allows sellers to consider different avenues rather than only connecting them with a traditional realtor. Options include:
Sold.com may be helpful for sellers who want a basic overview of their options. However, the info Sold.com provides for each agent and company is limited, and it highlights traditional agents over other methods. So you'll want to do more research to understand your options and find the best fit for you.
For most sellers, working with a low-commission agent is the smartest choice. You still get full-service support — just at a 1.5% listing fee instead of the traditional 3%. That means you can maximize your sale price and walk away with thousands more in savings. Get matched with the best low-commission agents near you.
What is Sold.com?
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How it works: Sold.com matches home sellers and buyers with traditional and unconventional services that could meet their needs.
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Fees: Sold.com's matching service is free. If you use an agent or company it recommends, you'll pay for those services (e.g., 3% realtor commission, $500 flat fee MLS listing, 7% iBuyer fee).
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Customer rating: 3.8/5 across 554 reviews
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Locations: Nationwide
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Benefits: Can see multiple options in one place, experienced traditional agents
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Downsides: Pushes traditional agents, limited upfront info on agents and companies
Want options that include built-in savings? Explore alternatives.
Services: How does Sold.com work?
| Matching process | Answer a few questions about your situation and goals, and receive matches to local agents and companies |
| Listing agent services | Full service |
| Buyer’s agent services | Full service |
| Customer service | Concierges provide support throughout the matching process and home sale |
Sold.com is a matching service that pairs customers with real estate agents and non-traditional selling companies. Here’s how the matching process works:
- Fill out the Sold.com online form to get the company's insights into your home.
- Answer any additional questions the platform may have about finding you the ideal service.
- Receive an instant home seller report on your customer dashboard, where you can view your matches and get contact info for agents.
- Speak with a Sold.com concierge to schedule a free home consultation.
- Interview any suggested agents or local cash-buying services, or choose to walk away with no strings attached.
- If you work with a Sold.com match, you’ll sign a listing agreement and receive guidance from their concierge along the way.
Sold.com's report is a convenient way to see agents and companies near you without being overwhelmed by options.
However, it appears to list traditional agents first, no matter the answers to its questions. So it’s important to review your options carefully to ensure its suggestions are actually the best solution for you.
After the traditional agents, it recommends companies for other selling methods. But we got matched with only one service per method, with no option to compare services. It gives limited info in the agent and company profiles, and it doesn't explain how the alternative selling methods work.
Another factor to consider before signing up: You may get a large volume of communication from agents and spam calls. Some reviewers also suggest that Sold.com distributes your info to agents even if you don’t want to sell your home. However, the company claims they only sell partner agents qualified leads.
Sold.com pricing
| Matching service | Free |
| Listing agent fee | 2.5–3%* |
| Buyer’s agent fee | 2.5–3%* |
| Cash buyer | Free |
| Flat fee MLS service | $300–500** |
| iBuyer | 5–8%** |
| Buyer services | Varies |
You don’t pay anything to use Sold.com — the service is free, as with all matching companies.
Realtor fees
If you end up working with a traditional Sold.com agent, you’ll still owe standard real estate commission. Rates vary by market, but expect to pay around 2.5–3% of the home’s price to your listing agent, plus another 2.5–3% to the buyer’s agent.
In the past, sellers typically covered both sides of the commission. But after the 2024 NAR settlement, MLS listings can no longer advertise a set buyer’s agent fee. Instead, buyers must sign an agreement with their agent and can later negotiate for the seller to cover some or all of that cost as a concession. While sellers aren’t required to pay it, many still do to attract buyers.
Unlike some competitors, Sold.com doesn’t pre-negotiate lower commission rates with the agents in its network. You can try negotiating the commission rate directly with your agent, but most won’t cut it by more than 0.5–1%.
Want a guaranteed lower commission rate? A company like Clever Real Estate may be a better fit. Clever has pre-negotiated 1.5% listing fees with top agents from brokerages like Keller Williams and RE/MAX, so you get full service for thousands less. Get matched with the top low-commission agents near you.
Fees for other selling methods
Sold.com may also connect you with the following options:
Cash buyers: These are companies or individual investors that purchase homes as-is for all cash. This is a good option if you want to avoid making repairs and sell fast, as you could close in as little as a week. If you accept a cash offer, there are no service fees, and the buyer will cover closing costs. However, you'll likely get a much lower sale price, around 70% of market value, minus the estimated cost of repairs.
iBuyers: These are tech-driven companies that can also make a quick, all-cash offer for your home. But they only purchase homes in good condition, and they pay under market value. Most of these companies charge steep service fees of 5–8%. You may have to pay closing and repair costs as well, which can eat into your profit.
Flat fee MLS services: If you want to list your home without a realtor, a flat fee MLS service can post it on the multiple listing service (MLS) for an upfront fee. The precise cost and offerings vary by company, but basic and mid-level plans are typically $300–500. If you need to market your home to find a buyer, listing on the MLS will get you the most exposure. Just be aware that you may get a much lower sale price than you could get with the expertise of a realtor.
Auction sites: Auctions can be good for buyers with plenty of cash on hand who want to avoid traditional financing. For sellers, the competition can yield a higher sale price. But you’ll likely pay steeper fees — anywhere from 5–25% depending on the service.
Thinking about a cash offer? Clever Offers is a free and easy way to get multiple offers. Clever solicits cash bids from pre-vetted buyers on your behalf, then presents them to you to compare. If you decide to accept an offer, you could close in as little as 7 days. Get your cash offers now.
Agents
| Vetting | Anyone with a license can join the network, but high-performing agents get the leads |
| # of agents | 60,000+ |
| Locations | Nationwide |
The online matching platform allows any agent to sign up for its lead-generating services. However, the company uses a performance-based method to send more leads to experienced agents, meaning you have a better chance of matching with a good agent.
You’ll find realtors from some of the industry’s top brands, such as Keller Williams, RE/MAX, Berkshire Hathaway, and eXp Realty. And unlike some other matching services that assign you to an agent, you can compare multiple potential agents to find the best fit.
Customer reviews show that sellers often have an excellent experience with their agents.
The large agent network also means you'll likely find an agent with expertise in your local market. Local knowledge is important because it allows agents to accurately price homes, identify desirable neighborhoods, anticipate market trends, and negotiate effectively on your behalf.
Sold.com reviews from customers
| Trustpilot | 4.1/5 (433 reviews) |
| 4.0/5 (68 reviews) | |
| Sitejabber | 1.4/5 (31 reviews) |
| Better Business Bureau | 1.4/5 (22 reviews) |
| Weighted average | 3.8/5 (554) |
Sold.com reviews are mixed, with a 3.8 out of 5 rating across 554 reviews.
However, many of the reviews are from agents who reported poor lead quality, billing issues, and unresponsive and unhelpful customer service.
Recent Sold.com reviews from customers are sparse but positive. Several reviews highlighted fast sales and professional, supportive agents.
Here's what reviewers said within the past year:
✅ Fast sales
Several positive reviews mentioned fast sales — many within a week. Customers attributed the success to their competent agents.
Carol was very proactive with the advertising and the house was sold in days. She followed through with every detail. I was never waiting for a return call. She is AWESOME 👌
Eileen was great. She had a plan. She laid everything out help me stage the house and we ended up selling the house in seven days. Thanks to her.
Will was great to work with. He made a seemingly very challenging process. Amazingly smooth. We had our house on the market for over a month with no responses and within a week of working with Will, we were discussing closing. Would highly recommend
Mrs Paula is an amazing woman and very knowledgeable as a realtor she expresses her job as a true to her job and caring. I explained her my situation in selling my house she got to work and with a day the house when on the market we had two buyers ready to deal. The house sold right away. Thank you Paula for your hard work and your experience.
✅ Agents who go above and beyond
Customers valued agents who weren’t just professional but also deeply supportive throughout the process.
Kim did a magnificent job especially with the pictures and sourcing tradespeople for some much needed repairs, her advice saved us thousands and got the buyer the house they deserved.
Josh Miller was my realtor. He answered all my questions promptly. He was courteous and helpful. He even found me some movers at the last minute when I was in a jam. I recommend him any day for your buyer or seller needs.
I wasn’t sure at the beginning of our sale journey but as time passed Tricia’s professionalism came to the forefront and by the end of the long ordeal she came out fighting for us like a blonde mama bear. This company has a treasure in Tricia Barfield.
Credibility: Is Sold.com legit?
| Founding | 2018[1] |
| Track record | 75,000+ home buyers and sellers matched with services[1] |
| News |
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Sold.com is a legitimate business based in Mission Viejo, California, serving customers since 2018. It was founded by Matt Woods, who currently serves as CEO.
Since its launch, the company has received coverage from reputable publications and partnered with established businesses to expand its range of services.
Some agents have claimed that Sold.com’s lead generation is a scam, but there’s no evidence of deceptive practices. The company actively engages with review sites and provides personalized responses to address customer concerns.
Sold.com alternatives
Low-commission agents
These companies are top alternatives to Sold.com’s agent network. Like Sold.com, they connect you with experienced, full-service realtors — but they also offer low commission rates.
Clever Real Estate has strict agent vetting, matches you with multiple top local realtors, and provides full concierge support. It also pre-negotiates a low 1.5% listing fee, which can save sellers thousands compared to the standard 2.5–3% you’d typically pay with a traditional Sold.com agent. Eligible buyers may also receive cash back at closing.
Ideal Agent matches customers with agents in the top 1% of their local markets. It offers a reduced listing fee of 2%, which can lead to decent savings but isn't as low as Clever's rate. One drawback is that you’ll only get matched with one agent, limiting your ability to compare and find the best fit.
UpNest works differently by having agents submit proposals and compete for your business. This process can drive down commission costs, though savings aren’t guaranteed. The platform makes it easy to compare multiple options side by side — something that's not as easy to do with Sold.com, which doesn't provide much upfront info on the track record of its agents.
Cash buyers
Companies that buy houses for cash can deliver a quick and hassle-free transaction and typically purchase properties in any condition. These are some of the top options to consider.
Clever Offers compiles multiple types of cash deals in one place so you can find the right one for your situation. Some offer quick closings — in as little as 7 days — while others yield a higher sale price. For example, you can get up to 80% of your home’s value upfront in cash, then sell on the market for additional upside.
Homeward is a cash buyer that pays up to 84% of your home’s value — more than most competitors. The company will buy your house directly, or they’ll give you the money to make a cash-backed offer on a new home before listing your old one. But its fees can be steep, ranging from 1.9–7% depending on the program.
We Buy Houses is a national franchise that typically provides a cash offer in 24–48 hours and can close in as little as 72 hours. It will purchase almost any type of property and charges no upfront fees.
Flat fee MLS companies
A flat fee MLS company allows you to list your property on the multiple listing service (MLS), a database where most agents list and search for properties. This is helpful if you’re selling a house by owner, as you can attract many more potential buyers. This type of company is typically best for people who have a lot of experience selling homes.
Houzeo has three packages to choose from, so you have a range of service level options. The user-friendly dashboard makes it easy to manage your listing independently. But the fees are high, and you likely won’t receive comprehensive customer support.
Homecoin has a basic package starting at just $95, making it one of the most affordable flat fee MLS services. However, this bottom-tier package has limited offerings compared to others. If you want more services, you’ll have to pay extra for them.
ISoldMyHouse.com is ideal for experienced FSBO sellers. It has two straightforward, basic, and affordable listing plans. But customer support is limited, as are the features you can add on.
Bottom line: Is Sold.com worth it?
Sold.com is a good place to start if you’re a first-time home seller or buyer, and you want to save time doing the initial research of knowing your options. The matching service is free with no obligation, so there’s no risk in trying it.
You’ll get profiles of traditional agents from top local and national companies. Sold.com also provides profiles of unconventional alternatives, such as cash buyers, iBuyers, or auction sites, if you need to move quickly or sell a property in poor condition.
But the platform prioritizes agents, so you’ll likely receive little information about alternatives. If you’re committed to selling quickly for cash, you can probably find a better deal through Clever Offers. This free service delivers multiple cash offers in one place for you to review.
If your home is in good shape and you’re not on a super tight timeline to sell, you can almost always get a higher price working with a traditional realtor. You'll walk away with even more profit if you use a low-commission agent who offers full service for half the traditional rate (1.5% vs. 3%). Clever Real Estate can match you with top 1.5% agents in your area so you can save thousands of dollars.
- Answer 5 simple questions about your sale
- Get matched with 2–3 top local agents in minutes
- Compare options, choose the best fit, save up to 50% on fees
Sold.com for agents
Sold.com referral fee
Sold.com partner agents pay an “industry standard referral fee” when they close a deal with a qualified lead from the platform. According to the company’s terms and conditions, its referral fee is 35% of the agent’s commission.
Agents can also choose a “Guaranteed Display” package. If the agent purchases ad space, they’re guaranteed to show up when someone uses Sold.com in their ZIP code. Guaranteed Display agents only pay a 30% referral fee.
Requirements
Sold.com partner agents must be licensed in their state. Beyond that, there are no other requirements for joining the company’s Preferred Agent Network.
If an agent buys Guaranteed Display ad space, they must meet minimum performance guidelines. Sold.com evaluates agent performance by conversion rate, customer service ratings, and how they compare to their peers on the platform.
Sold.com leads
Many agents complain that they receive poor-quality leads from Sold.com, saying the homeowners they contact aren’t ready to sell. But others are happy with the lead quality.
Sold.com reps say their leads are top of the funnel and require an extended nurturing period. They encourage agents to build relationships with potential future sellers.
Sold.com leads reviews
Follow the same format as the buyer and seller reviews. Include ~3 themes and 2+ reviews per theme.
Many agents report being satisfied with Sold.com and the leads it provides. However, there are some unhappy customers who say the company didn’t deliver on the quality leads it promised.
✅ Exceptional customer service
Agents in the Sold.com network stated that the company’s reps provided excellent customer service.
I spoke with Jorin, and he was fantastic. He answered all of my questions and put my mind at ease. They have exceptional customer service, and I would definitely recommend.
Aaron Richard has been my customer service/sales rep. What made me sign up with Sold.com was how professional, how prepared, and how analytical Aaron has been throughout the entire process. He has been continuously texting me to make sure that everything is going well, if I’m happy with their process, if I’m happy with the leads that I’m obtaining, and always providing me with options.
I’m really happy with Sold.com, the leads are plentiful and the customer service is excellent!
✅ Straightforward process
Other Sold.com reviews from agents highlighted how easy it was to onboard with the company and start obtaining leads.
I have started working with Sold.com, and after only a few weeks, I have already received a Listing lead. The agent rep, Tony Matthews, is very responsive and has been really helpful with the onboarding process. The structure for obtaining leads is very straightforward, and the options to purchase a specific ZIP code or to pay a referral fee per transaction closed is a great option if you don’t have the upfront money yet for lead-gen.
Cha-ching!!!!! As a real estate agent, working with Sold.com has been a game changer. They connected me with highly motivated seller leads that were a great match for my market. The process was pretty seamless — from the initial introduction to ongoing communication and support. If you are looking for transparency and quality leads, I would highly recommend you check them out.
⚠️ Misleading promises
Some agents report feeling misled by Sold.com’s promises to connect them with qualified leads.
Avoid purchasing their service. I was misled by their promises of high-quality leads but instead received outdated and irrelevant ones. They sent me leads from homeowners who had no connection to the company and weren’t even aware of it. I paid $4,800 for three ZIP codes over a six-month period — an absolute waste of money. Don’t be fooled by their deceptive claims.
I was told 20% of the leads I get would be live transfers. I have received 40 leads and no one of them was a live transfer, and out of the 10 that I actually was able to contact, they said they never asked for anyone to contact them. They said that they call all the leads to try to get them HOT and then transfer them, but I received a couple leads with wrong phone numbers, so that proves right there that they are not trying to call the leads.
Bottom line
As an agent, partnering with Sold.com enables you to expand your lead pool with more qualified leads. However, results seem to vary.
Most realtors are happy with the leads they receive — and the company’s services overall — while others complain that leads were infrequent and unqualified. However, this disparity could be due to the performance-based referral software that Sold.com uses.
To make the most of Sold.com’s services, the company recommends connecting with other agents in its network and watching its webinars. But if you’re a high-performing agent, Sold.com isn’t your only option for lead generation. Compare it with alternatives before signing up to ensure you get the best leads for the least amount of hassle.
