5 Best Rochester Flat-Fee MLS Companies

If you're selling your home for sale by owner (FSBO) in Rochester, hiring a flat-fee MLS service can help you increase your listing's visibility without breaking the bank.

The average commission rate for full-service listing agents in the Flour City is approximately 3%. Based on the median sale price for Rochester homes, as of January 2020, that translates to about $4,470.

In contrast, typical rates for flat-fee MLS companies in Rochester are in between $199 and $2,499. Nationwide, the most basic plans can be as low as $50 to $99, while more comprehensive services range upwards of $1,000 to $3,000.

It's important to remember that every Rochester flat-fee MLS service is different. When evaluating offerings, be sure to read the fine print: look at things like the length of the listing term (and how much it costs to extend); whether there's a fee to make changes to your listing; how many photos are allowed; the policy on buyer's agent commission; and more.

>> LEARN more about flat-fee MLS services and how to evaluate them.

To help you make the right choice, Clever has picked some of the top flat-fee MLS services across Rochester.

Top Rochester Flat-Fee MLS Companies in 2020

Northern Star Realty

Northern Star Realty

Price Range

$295-395

Number of Photos

20-50

Listing Term

8-12 months

Description
Pricing
Pros & Cons
Reviews
  • Northern Star Realty is a licensed, New York real estate brokerage that specializes in flat-fee MLS listing services in Rochester
  • Listings typically go live within 24 hours of receiving your paperwork
  • Buyer and agent inquiries forwarded directly to you
  • Set your own buyer’s agent commission (Northern Star Realty recommends 2.5-3%)
  • Pay no buyer’s agent commission if you find an unrepresented buyer
  • Unlimited, free listing changes
  • Unlimited photo changes with Gold MLS package ($20 per change with Silver MLS)
  • Cancel anytime
  • 100% money-back guarantee if you decide to sell your home with a full-service realtor Northern Star Realty refers you to.
$295 - Silver MLS (not available for homes over $400,000)
  • 8-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 20 Photos
  • Comparative market analysis (CMA)
  • Unlimited open house announcements
  • Printable fact sheets with photos
  • State contracts, disclosures, and forms (downloadable)



$395 - Gold MLS (not available for homes over $500,000; contact broker for quote)
  • Same as Silver MLS package, plus:
  • 12-month listing on MLS (with free renewal)
  • 50 photos
  • Weekly personalized marketing report
  • For Sale and open house yard signs
  • ShowingTime scheduling and feedback system
  • Broker assistance when you receive offers
  • Prepared net sheet


10% discount for active military

Available a-la-carte services include: yard sign, lockbox, virtual tour, CMAs, and more.

Pros

  • Work directly with the broker, not a referral service
  • Free changes, cancel anytime with no fee
  • Money-back guarantee

Cons

  • Silver and Gold packages restricted to homes under $400,000 and $500,000, respectively

As of August 17, 2020, Northern Star Realty has an average rating of 4.93/5 based on 500 reviews across Google and Zillow.

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Net Realty Now

Net Realty Now

Price Range

$299-1,299

Number of Photos

50-150

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Net Realty Now is a licensed real estate brokerage that specializes in flat-fee MLS listing services in Virginia, Washington, D.C., Maryland, and New York
  • Set your own buyer’s agent commission (Net Realty Now recommends 2%-2.5%)
  • Buyer leads forwarded to you
  • Unlimited text editing of your MLS listing
$299 - Flat Fee MLS Package
  • 6-month listing on the MLS
  • 50 photos
  • Listing syndicated to Realtor.com, Zillow, Homes.com, and more
  • Unlimited text editing of your MLS listing
  • Comparable sales info on similar properties if available
  • No closing fees
  • Legal documents to complete transaction
  • Buyer leads forwarded to you

$1299 - Full Support Flat Fee Package
  • Same as Flat Fee MLS Package, plus:
  • 150 photos
  • All end-to-end paperwork completed electronically
  • Marketing advice
  • Contract negotiations
  • Guidance through the sale process








Online appointment service through Showingtime can be purchased for $50. Full service representation can be added for 3-4% at closing.

Fees may be incurred for excessive photo editing of submitted pictures.

  • Pros:
    • 50 photos in base package
    • Buyer leads forwarded to you
    • Unlimited text editing of your MLS listing
  • Cons
    • No built-in home valuation

As of August 17, 2020, Net Realty Now has an average rating of 4.53/5 based on 21 reviews across Yelp and Zillow.

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Realmart Realty

Realmart Realty

Price Range

$395-695

Number of Photos

6-25

Listing Term

6 months up to until sold

Description
Pricing
Pros & Cons
Reviews
  • Realmart Realty is a licensed, New Jersey and New York real estate brokerage that specializes in flat-fee and low-commission MLS listing services
  • Set your own buyer’s agent commision (Realmart recommends 2%-3%)
  • Unlimited listing changes, excluding photos
  • Listing is live within 24-48 hours of completion of necessary paperwork
  • Additional, a-la-carte services include legal advice, more photos, unlimited open house postings, lockboxes, staging consultation, professional photography, additional MLS listing, comparative market analysis (CMA), listing extensions, signs, and flyers
  • Money-back guarantee through referral agreement

$395 - Flat Fee MLS Listing Plan

  • 6-month listing on the MLS
  • 6 photos
  • Listing syndicated to Realtor.com, Zillow, Trulia, Homes.com, and more
  • For sale sign
  • Unlimited listing changes, excluding photos
  • All buyer inquiries forwarded to you


$695 + 1% or $3,000 at closing - 1% Professional Agency Plan

  • Same as Flat Fee MLS Listing Plan, plus:
  • 12-month listing on the MLS, with free 12-month extensions
  • Unlimited open houses
  • 3D photo and floor model
  • 12x7 live customer service with online appointment scheduling
  • 1 for sale sign and 8 open house signs
  • Digital lockbox
  • Professional agent consultation on pricing, clean-up, repair, and staging ideas
  • Full paperwork support and legal representation from contract review to closing
  • Dedicated professional guidance/coaching on negotiation, inspection, appraisal issues, etc.

Pros

  • Buyer inquiries forwarded to you
  • Offers money-back guarantee — if you decide to go with a full-service agent and Realmart Realty makes the referral
  • Free listing changes (some will require an additional fee)

Cons

  • No built-in home valuation or CMA with basic package
  • Only 6 photos with basic plan — can upgrade to 25+ for an additional fee

As of August 12, 2020, Realmart has an average rating of 4.4/5 based on 173 reviews across Google and Trustpilot.

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National Flat-Fee MLS Services & Brokers Operating in Rochester

Flat Fee Group

Flat Fee Group

Price Range

$199-999

Number of Photos

6-25

Listing Term

3 months up to until sold

Description
Pricing
Pros & Cons
Reviews
  • Flat Fee Group is a national network of independent brokers that offer flat-fee MLS services in New York
  • Set the buyer’s agent commission (broker recommends 2-3% in New York)
  • Pay no buyer’s agent commission if you find an unrepresented buyer
  • Unlimited general changes
  • Contracts, disclosures, and addendums included
$199- Bronze
  • 3-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 6 photos
  • Contracts, addendums, and disclosures
  • Phone/Email support
  • Online showing scheduling
  • Yard sign
  • Printable MLS flyer
  • Sign post (additional $199)
  • Combo lockbox (additional $29)
  • Digital lockbox ($199 with $80 refund)
  • CMA (additional $99)
  • Professional photography (additional $199)
  • 3D photography/floor plan (additional $299)
$399 - Silver
  • Same as Bronze package, plus:
  • 6-month listing on MLS
  • Up to 25 photos
$699 - Gold
  • Same as Silver package, plus:
  • 12-month listing on MLS
  • CMA included
  • Contract review and offer advice
$999 - Platinum
  • Same as Gold package, plus:
  • Unlimited listing on MLS (until sold)
  • Sign post included
  • Combo lockbox included
  • Digital lockbox included
  • Professional photography included
  • 3D photography/floor plan included
  • Negotiation assistance
  • eSignature contract


Pros

  • Work directly with the broker, not a referral service
  • Pay no commission if you find an unrepresented buyer

Cons

  • Free comparative market analysis (CMA) not included with Bronze or Silver plan

As of August 10, 2020, Qizhan "Jack" Yao, the New York Flat Fee Group broker, has a 4.9-out-of-5-star rating on Zillow (120 reviews).

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Flat Fee Realty

Flat Fee Realty

Price Range

$199

Number of Photos

6

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Flat Fee Realty is a nationwide flat-fee MLS referral service, licensed in Connecticut, that connects you with New York brokers and agents who will list your home on the MLS for a pre-negotiated rate
  • You set buyer’s agent commission
  • MLS photo upgrade available for $50
  • State disclosures and forms available
  • Unlimited listing changes
  • Buyer leads forwarded to you
  • Refund available within 30 days of purchase

$199 - MLS Listing package

  • 6-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 6 Photos
  • Free state disclosures
  • Unlimited listing changes
  • No cancellation fee
  • Buyer leads forwarded to you


MLS photo upgrade available for $50

Pros

  • Unlimited listing changes
  • No cancellation fee
  • Free state disclosures
  • Buyer leads forwarded to you
  • Refund available within 30 days of purchase

Cons

  • No built-in home valuation or market analysis
  • Limited coverage in rural areas

As of August 11, 2020, no third-party reviews exist for Flat Fee Realty. We will update when this information becomes available.

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Alternatives to Flat-Fee MLS in Rochester

The Rochester real estate market is increasing rapidly. According to Redfin, the median sales price rose 13.3% over the past year . To realize your home's full value (or ideally more), it's important to weigh all of your options for selling before making a final decision.

Quick Tip: Don't let upfront "savings" cost you thousands when you sell your home...

Yes, a flat-fee MLS service can save you money on commission — if you know what you're doing. However, homes listed "For Sale By Owner" with an MLS service typically sell for thousands less than agent-assisted homes. 

Plus, there's no guarantee your home actually sells. Since flat-fee MLS services are paid upfront, that means you're out the hundreds of dollars you already spent. 

The Alternative: List with Clever and get a top agent for a reduced rate. 

At Clever, our free service connects you to top-rated agents from name brands like Keller Williams, RE/MAX, Century 21, and more — full-service agents with a proven record of selling fast, for top dollar. 

You pay $0 upfront. So if you don't see the value when you talk to an agent, you're free to walk away. No strings attached. But if you do decide to work with any agent, you'll also get an exclusive low rate — a flat $3,000 or a reduced commission of just 1%.