Top Flat-Fee MLS Companies in Rochester, NY

Katherine Peach

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Katherine Peach

July 27th, 2021
Updated July 27th, 2021

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The best flat-fee MLS services | Other ways to save | Additional resources

If you’re selling your home for sale by owner (FSBO) in Rochester, hiring a flat-fee MLS service can help you increase your listing’s visibility to potential buyers.

The average commission rate for full-service listing agents in Minnesota is approximately 3%. Based on the median sale price for Rochester homes — which as of May 31, 2021 was $168,333 — that translates to about $5,050.

In contrast, you'll pay between $199 and $2,499 to list your home with flat-fee MLS companies in Rochester. The most basic flat-fee real estate packages will offer little more than a listing on the MLS, but more comprehensive packages could include additional services like help with negotiations and paperwork.

That being said, using a Rochester flat-fee MLS company to sell FSBO comes with additional costs in terms of time, energy, and your final sales price. You'll have to manage your own sale — from scheduling showings to drafting contracts. And, FSBO homes usually sell for 6% less on average than agented properties.

If using a flat-fee MLS company is still the right choice for your sale, we've picked some of the best flat-fee MLS services in Rochester.

But, if you're not ready to sell FSBO, one of your best options is to work with a discount real estate company like Clever. With Clever, you'll only pay 1% or $3,000 to list your home instead of the typical 3%. And, you'll get full-service support from a great Rochester realtor so you can sell for top dollar!

💰 SAVE: List with a full-service agent for just $3,000 or 1%

The best Rochester flat-fee MLS companies

Every Rochester flat-fee MLS service is different. When evaluating the following options, be sure to read the fine print. Look at things like the length of the listing term, fees to change your listing, how many photos you can add, and more.

» MORE: Find out how to evaluate flat-fee MLS services

Northern Star Realty

Northern Star Realty

Northern Star Realty

Price Range

$295-395

Number of Photos

20-50

Listing Term

8-12 months

Description
Pricing
Pros & Cons
Reviews
  • Northern Star Realty is a licensed, New York real estate brokerage that specializes in flat-fee MLS listing services in Rochester
  • Listings typically go live within 24 hours of receiving your paperwork
  • Buyer and agent inquiries forwarded directly to you
  • Set your own buyer’s agent commission (Northern Star Realty recommends 2.5-3%)
  • Pay no buyer’s agent commission if you find an unrepresented buyer
  • Unlimited, free listing changes
  • Unlimited photo changes with Gold MLS package ($20 per change with Silver MLS)
  • Cancel anytime
  • 100% money-back guarantee if you decide to sell your home with a full-service realtor Northern Star Realty refers you to.
$295 - Silver MLS (not available for homes over $400,000)
  • 8-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 20 Photos
  • Comparative market analysis (CMA)
  • Unlimited open house announcements
  • Printable fact sheets with photos
  • State contracts, disclosures, and forms (downloadable)



$395 - Gold MLS (not available for homes over $500,000; contact broker for quote)
  • Same as Silver MLS package, plus:
  • 12-month listing on MLS (with free renewal)
  • 50 photos
  • Weekly personalized marketing report
  • For Sale and open house yard signs
  • ShowingTime scheduling and feedback system
  • Broker assistance when you receive offers
  • Prepared net sheet


10% discount for active military

Available a-la-carte services include: yard sign, lockbox, virtual tour, CMAs, and more.

Pros

  • Work directly with the broker, not a referral service
  • Free changes, cancel anytime with no fee
  • Money-back guarantee

Cons

  • Silver and Gold packages restricted to homes under $400,000 and $500,000, respectively

As of August 17, 2020, Northern Star Realty has an average rating of 4.93/5 based on 500 reviews across Google and Zillow.

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Net Realty Now

Net Realty Now

Net Realty Now

Price Range

$299-1,299

Number of Photos

50-150

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Net Realty Now is a licensed real estate brokerage that specializes in flat-fee MLS listing services in Virginia, Washington, D.C., Maryland, and New York
  • Set your own buyer’s agent commission (Net Realty Now recommends 2%-2.5%)
  • Buyer leads forwarded to you
  • Unlimited text editing of your MLS listing
$299 - Flat Fee MLS Package
  • 6-month listing on the MLS
  • 50 photos
  • Listing syndicated to Realtor.com, Zillow, Homes.com, and more
  • Unlimited text editing of your MLS listing
  • Comparable sales info on similar properties if available
  • No closing fees
  • Legal documents to complete transaction
  • Buyer leads forwarded to you

$1299 - Full Support Flat Fee Package
  • Same as Flat Fee MLS Package, plus:
  • 150 photos
  • All end-to-end paperwork completed electronically
  • Marketing advice
  • Contract negotiations
  • Guidance through the sale process








Online appointment service through Showingtime can be purchased for $50. Full service representation can be added for 3-4% at closing.

Fees may be incurred for excessive photo editing of submitted pictures.

  • Pros:
    • 50 photos in base package
    • Buyer leads forwarded to you
    • Unlimited text editing of your MLS listing
  • Cons
    • No built-in home valuation

As of August 17, 2020, Net Realty Now has an average rating of 4.53/5 based on 21 reviews across Yelp and Zillow.

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Realmart Realty

Realmart Realty

Realmart Realty

Price Range

$395-695

Number of Photos

6-25

Listing Term

6 months up to until sold

Description
Pricing
Pros & Cons
Reviews
  • Realmart Realty is a licensed, New Jersey and New York real estate brokerage that specializes in flat-fee and low-commission MLS listing services
  • Set your own buyer’s agent commision (Realmart recommends 2%-3%)
  • Unlimited listing changes, excluding photos
  • Listing is live within 24-48 hours of completion of necessary paperwork
  • Additional, a-la-carte services include legal advice, more photos, unlimited open house postings, lockboxes, staging consultation, professional photography, additional MLS listing, comparative market analysis (CMA), listing extensions, signs, and flyers
  • Money-back guarantee through referral agreement

$395 - Flat Fee MLS Listing Plan

  • 6-month listing on the MLS
  • 6 photos
  • Listing syndicated to Realtor.com, Zillow, Trulia, Homes.com, and more
  • For sale sign
  • Unlimited listing changes, excluding photos
  • All buyer inquiries forwarded to you


$695 + 1% or $3,000 at closing - 1% Professional Agency Plan

  • Same as Flat Fee MLS Listing Plan, plus:
  • 12-month listing on the MLS, with free 12-month extensions
  • Unlimited open houses
  • 3D photo and floor model
  • 12x7 live customer service with online appointment scheduling
  • 1 for sale sign and 8 open house signs
  • Digital lockbox
  • Professional agent consultation on pricing, clean-up, repair, and staging ideas
  • Full paperwork support and legal representation from contract review to closing
  • Dedicated professional guidance/coaching on negotiation, inspection, appraisal issues, etc.

Pros

  • Buyer inquiries forwarded to you
  • Offers money-back guarantee — if you decide to go with a full-service agent and Realmart Realty makes the referral
  • Free listing changes (some will require an additional fee)

Cons

  • No built-in home valuation or CMA with basic package
  • Only 6 photos with basic plan — can upgrade to 25+ for an additional fee

As of August 12, 2020, Realmart has an average rating of 4.4/5 based on 173 reviews across Google and Trustpilot.

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National flat-fee MLS services in Rochester

Didn't find a great option in local flat-fee MLS companies? These national brands operate in the Rochester area, too.

Flat Fee Group

Flat Fee Group

Flat Fee Group

Price Range

$199-999

Number of Photos

6-25

Listing Term

3 months up to until sold

Description
Pricing
Pros & Cons
Reviews
  • Flat Fee Group is a national network of independent brokers that offer flat-fee MLS services in New York
  • Set the buyer’s agent commission (broker recommends 2-3% in New York)
  • Pay no buyer’s agent commission if you find an unrepresented buyer
  • Unlimited general changes
  • Contracts, disclosures, and addendums included
$199- Bronze
  • 3-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 6 photos
  • Contracts, addendums, and disclosures
  • Phone/Email support
  • Online showing scheduling
  • Yard sign
  • Printable MLS flyer
  • Sign post (additional $199)
  • Combo lockbox (additional $29)
  • Digital lockbox ($199 with $80 refund)
  • CMA (additional $99)
  • Professional photography (additional $199)
  • 3D photography/floor plan (additional $299)
$399 - Silver
  • Same as Bronze package, plus:
  • 6-month listing on MLS
  • Up to 25 photos
$699 - Gold
  • Same as Silver package, plus:
  • 12-month listing on MLS
  • CMA included
  • Contract review and offer advice
$999 - Platinum
  • Same as Gold package, plus:
  • Unlimited listing on MLS (until sold)
  • Sign post included
  • Combo lockbox included
  • Digital lockbox included
  • Professional photography included
  • 3D photography/floor plan included
  • Negotiation assistance
  • eSignature contract


Pros

  • Work directly with the broker, not a referral service
  • Pay no commission if you find an unrepresented buyer

Cons

  • Free comparative market analysis (CMA) not included with Bronze or Silver plan

As of August 10, 2020, Qizhan "Jack" Yao, the New York Flat Fee Group broker, has a 4.9-out-of-5-star rating on Zillow (120 reviews).

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Flat Fee Realty

Flat Fee Realty

Flat Fee Realty

Price Range

$199

Number of Photos

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Flat Fee Realty is a nationwide flat-fee MLS referral service, licensed in Connecticut, that connects you with New York brokers and agents who will list your home on the MLS for a pre-negotiated rate
  • You set buyer’s agent commission
  • MLS photo upgrade available for $50
  • State disclosures and forms available
  • Unlimited listing changes
  • Buyer leads forwarded to you
  • Refund available within 30 days of purchase

$199 - MLS Listing package

  • 6-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 6 Photos
  • Free state disclosures
  • Unlimited listing changes
  • No cancellation fee
  • Buyer leads forwarded to you


MLS photo upgrade available for $50

Pros

  • Unlimited listing changes
  • No cancellation fee
  • Free state disclosures
  • Buyer leads forwarded to you
  • Refund available within 30 days of purchase

Cons

  • No built-in home valuation or market analysis
  • Limited coverage in rural areas

As of August 11, 2020, no third-party reviews exist for Flat Fee Realty. We will update when this information becomes available.

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Alternatives to Flat-fee MLS services in Rochester

To sell your home for top price, it’s important to weigh all of your options before making a final decision. A Rochester flat-fee MLS company may make the most sense for your sale, or one of these options may work better.

For most sellers, though, working with a company like Clever is the best way to maximize your savings while selling your home for top dollar.

👋 Match with top local agents, get unbelievable savings!

Clever has saved thousands of happy customers over $50 million — we can help you keep more money in your pocket too!

With Clever:  

 ✅ Sellers pay only $3,000 or 1% in listing fees

 ✅ Buyers get up to 0.5% cash back on eligible purchases

 ✅ You'll work with a full-service realtor with pricing expertise in your local market

Clever's service is 100% free, with zero obligation. You can interview as many agents as you like, or walk away at any time. Enter your zip code to find a top local agent today!

Additional resources Rochester

Better real estate agents at a better rate

Enter your zip code to see if Clever has a partner agent in your area.

If you don't love your Clever partner agent, you can request to meet with another, or shake hands and go a different direction. We offer this because we're confident you're going to love working with a Clever Partner Agent.