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If you’re looking to sell your house and save on realtor commission fees in Gainesville, Florida, you may want to consider a low commission realtor. A good discount realtor provides the same general services and support as a conventional agent, but charges a fraction of the price.
We identified and ranked 10 discount real estate brokers active in and around Gainesville. These are the 5 best low commission brands in Gainesville right now, according to the data.
⚡ Find discount realtors now. List with top local agents for just 1.5%
- Stick with companies that offer in-person representation and "full service" (including an on-site comparative market analysis and professional photography). Avoid brands that only provide "remote" or "virtual" broker support.
- We recommend brands with success-based fees (you only pay at closing) and transparent pricing models. Watch out for upfront, nonrefundable fees and high minimums — some companies don’t make these easy to spot.
- Don't just rely on the advertised commission rate. Calculate your actual estimated commission fee based on your estimated home value. This is especially important for companies with flat fee models or high minimum fees to avoid paying more than advertised.
- Customer ratings are generally more important than small differences in pricing models. Look for companies with high average ratings based on large numbers of reviews.
- Be sure to interview the specific agent you'll be working with and evaluate them based on the same criteria you'd use to choose a conventional realtor.
Our Team spends hundreds of hours each month researching discount real estate brokerages and agents across the country so you don’t have to. We look at a wide range of factors to calculate our rankings including:
- Customer ratings: Do past clients recommend the company? Are recent reviews positive and consistent?
- Pricing & fees: How much does the service cost relative to other brokers? Are there rebates or discounts?
- Service scope: Does the company offer the same level of service as a traditional agent? Any extras?
- Track record: How long has the company been active, and how steady is their review activity over time?
We continually refresh existing data, add new companies to our library, and look for new ways to make our pages more useful. See our full methodology.
At a glance: Low-fee real estate companies we recommend in Gainesville
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Best Overall
Clever Real Estate
Discount Real Estate Broker⚡ Compare Agents More detailsListing fee: 1.5%
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Runner Up
Redfin Florida
Discount Real Estate BrokerMore DetailsListing fee: 1.5%
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Pricier Homes
Flat Fee Florida Realty
Discount Real Estate BrokerMore DetailsListing fee: $4,895
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Also Good
Florida Flat Fee Homes
Discount Real Estate BrokerMore DetailsListing fee: 1% + $599
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Also Good
Community Realty Associates
Discount Real Estate BrokerMore DetailsListing fee: $895
Top 5 low commission real estate companies in Gainesville
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Best Overall
Nationwide⚡ Compare AgentsDiscount Real Estate Broker
Clever Real Estate
Claimed ✔Listing fee*1.5%Agent network*19,000+Active since2017SummaryPros & ConsReviewsCompany InfoClever Real Estate is our Top Pick 🥇 for Gainesville home sellers looking for a great realtor and commission savings. Clever is a discount real estate marketplace you can use to hire vetted, local agents and get special low rates. It connects you with 19,000+ local realtors across the country from top regional brokerages and major brands like Keller Williams, RE/MAX, and Compass — and when you go through Clever, you pay just a 1.5% listing fee at closing instead of their typical 2.5-3%. Clever is currently the top-rated real estate company on Trustpilot with 3,500+ 5-star reviews. Requesting agent matches is fast, easy, and free. Read the full Clever Real Estate review.
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Runner Up
Statewide in FLRead ReviewDiscount Real Estate Broker
Redfin Florida
Listing fee*1.5%Actual cost*$7,028Savings*$5,951SummaryPros & ConsReviewsCompany InfoRedfin Florida is a local discount real estate broker that’s based in Seattle, WA, but available statewide in Florida. It costs a very good 1.5% of the final sale price at closing with a $4,083 minimum fee. Actual Redfin listing fees and minimum fees may vary in Florida depending on the city. Redfin Florida reduces the listing fee to 1% if you buy and sell with them. If you’re only buying, you can get a 25% rebate on the buyer’s agent commission at closing. Its plan gets you all the expected services and support, including a dedicated agent, in-person representation, MLS syndication. We’re still working to verify how many years this company has been in business. Read the full Redfin review.
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Pricier Homes
Statewide in FLRead ReviewDiscount Real Estate Broker
Flat Fee Florida Realty
Listing fee*$4,895Actual cost*$4,895Savings*$8,084SummaryPros & ConsReviewsCompany InfoFlat Fee Florida Realty is a local discount real estate broker that’s based in North Miami, FL, and available statewide in Florida. It advertises a very good flat $4,895 fee due at closing. Sellers with homes at or above $489,500 stand to get the best value. Its plan includes most expected services and support, plus some non-standard services like digital marketing, and virtual tours. It’s been active for at least 7 years. Read the full Flat Fee Florida Realty review.
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Also Good
Statewide in FLRead ReviewDiscount Real Estate Broker
Florida Flat Fee Homes
Listing fee*1%Actual cost*$4,686Savings*$8,293SummaryPros & ConsReviewsCompany InfoFlorida Flat Fee Homes is a local discount real estate broker that’s based in Boynton Beach, FL, and available statewide in Florida. It advertises a nonrefundable $599 upfront fee, plus an additional 1% of the final sale price due at closing. We recommend avoiding upfront fees when you can to minimize risk and out-of-pocket costs. Its plan includes most expected services and support, plus some non-standard services like digital marketing, and open house hosting. It’s been active for at least 3 years. Read the full Florida Flat Fee Homes review.
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Also Good
Major metros in FLDiscount Real Estate Broker
Community Realty Associates
Listing fee*$895Actual cost*$895Savings*$12,084SummaryPros & ConsReviewsCompany InfoCommunity Realty Associates is a regional discount real estate brokerage based in Clearwater, FL with agents operating in Gainesville. It charges a nonrefundable $895 fee upfront. Upfront fees aren’t always a deal breaker, but companies with success-based fees (due at closing) are less risky. Its plan includes most expected services and support. Our data indicates this company has been active for one year or less.
What to know about discount real estate agents in Gainesville
- Gainesville discount real estate brokers offer a similar range of services and support as conventional realtors for a lower price.
- If you work with a conventional Gainesville realtor, you’ll typically pay a listing commission fee of about 2.65%.
- Discount realtors typically deliver savings by charging lower listing fees at closing. The average listing fee among discount brokerages in Gainesville is 1% as of September 2025.
- That’s an average savings premium of $7,348.00 based on the median home sale price in Gainesville ($436,500.00), according to the latest available data (September 2025).
- Consider a discount realtor if saving on real estate commission fees is a top priority, but you still want a real estate agent to guide and support you through the process.
- Discount realtors sometimes handle more customers at once to offset their lower rates. Some sellers say this can lead to less hands-on, personalized service compared to a conventional realtor.
- We recommend sellers with more complicated properties or circumstances stick with conventional realtors with experience that fits their needs. (Try Clever: list with top full-service realtors, get up to 50% off their typical rate.)
- That being said, discount brokerage service models and customer experiences vary widely, which is why thoroughly interviewing and vetting any agent is so important.
Pros
- Discount real estate agents save sellers in Gainesville $7,348.00, on average.
- You get expertise from a licensed agent who knows the Gainesville market.
- Some discount real estate agents offer full service, so you can get everything you'd expect for less.
Cons
- Some Gainesville discount real estate agents only provided limited service, and may charge extra fees for "add-ons" like professional photography.
- Discount real estate brokers sometimes charge upfront fees, so you'll have to pay out-of-pocket before your house sells.
- Clever Real Estate gets you special discounted rates from top, conventional realtors representing major brokerages like RE/MAX, Century 21, and Compass. Get personalized agent recommendations and save up to 50% on listing fees.
- You can try to negotiate a lower commission rate with a conventional realtor yourself, but this can be difficult to do (only about 22% of sellers who try to negotiate are successful). Negotiating is easier if you have a pricier home, are selling in a particularly hot market, or already have a buyer lined up.
- If you're selling for sale by owner in Florida and just want a marketing boost, a Gainesville flat fee MLS service may be a better fit. Basic flat fee MLS plans get your listing on the local MLS for around $150. Premium plans include more services, like pro photography, but can cost well over $1,000.
- If you want to sell your house fast in Gainesville or sell your house in as-is condition, consider using a Gainesville cash home buyer company. Cash home buyers will purchase almost any home in any condition. You typically don't have to pay realtor commissions and many will actually cover your closing costs. And because they pay cash, they can usually close in a matter of days.
The Gainesville housing market has cooled since this time last year, according to the latest data (July 2025).
- Gainesville is currently in a buyer’s market, with inventory outpacing buyer demand. Last month, there were 1,783 active listings, (up 11.16% year over year).
- The median home sale price in Florida last month was $436,500, up 0.4% from $434,971 last year.
- In the past month, Gainesville properties spent a median of 74 days on the market — that’s 11 days slower than this time last year.
- The average Florida home sold for 96.81% of its original list price in the past month, down 0.3% year over year.
- Gainesville houses are experiencing more price drops compared to last year. 526 of properties dropped their price last month. That's a 14.85% increase compared to this time last year.
- The bulk of home seller costs is made up of realtor listing fees and closing costs.
- Listing fee: Florida home sellers pay their agents an average listing fee of 2.6%. That's 274.1% more than the average discount listing fee of 1% in Gainesville.
More low commission real estate companies in Gainesville (5)
What it is: Low commission realtors charge lower listing fees than conventional realtors but provide the same general range of services and support.
Who this is for: Any home seller interested in saving money on realtor fees but still wants a skilled agent to help guide them through the process.
How to choose: The average low commission real estate company in Gainesville charges a 1% listing fee and has a 4.9 out of 5 customer rating, 25 verified reviews, and at least 6 years of verified activity. These can be useful baseline criteria to help guide your search.
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FL and Western NY StateRead ReviewDiscount Real Estate BrokerGetMoreOffers.com
Listing fee*$699Actual cost*$699Savings*$12,280SummaryPros & ConsReviewsCompany InfoGetMoreOffers.com is a regional discount real estate brokerage based in St Petersburg, FL with agents operating in Gainesville. It advertises a nonrefundable $699 fee upfront. Upfront fees aren’t always a deal breaker, but companies with success-based fees (due at closing) are less risky. GetMoreOffers.com may be missing some key services and support, including a dedicated agent and in-person representation. It’s been active for at least 20 years. Read the full GetMoreOffers.com review.
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NationwideDiscount Real Estate BrokerBetter Homes Realty
Listing fee*1%Actual cost*$4,686Savings*$8,293SummaryPros & ConsReviewsCompany InfoBetter Homes Realty is a nationwide discount real estate broker that’s based in Hazlet, NJ. It advertises a competitive 1% of the final sale price at closing. There's no minimum fee so you'll pay the advertised percentage rate no matter the final sale price. Better Homes Realty may be missing some key services and support, including in-person representation and pricing assistance. It’s been active for at least 6 years.
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Citrus County, FLRead ReviewDiscount Real Estate BrokerDiscount Realty Florida
Listing fee*1.5%Actual cost*$7,028Savings*$5,951SummaryPros & ConsReviewsCompany InfoDiscount Realty Florida is a regional discount real estate broker based in Crystal River, FL with agents operating in Gainesville. It charges a total commission fee of 4%, which includes both the listing and buyer's agent fees. Based on average buyer’s agent fee rates, that’s roughly a 1.5% effective listing fee. Its plan includes most expected services and support. It’s been in business since at least 2018. Read the full Discount Realty Florida review.
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Select states & citiesRead ReviewDiscount Real Estate BrokerNetRealtyNow
Listing fee*2%Actual cost*$9,371Savings*$3,608SummaryPros & ConsReviewsCompany InfoNetRealtyNow is a discount real estate broker based in Fairfax, VA with agents operating in Gainesville. It costs a mediocre 2% of the final sale price at closing. There's no minimum fee so you'll pay the advertised percentage rate no matter the final sale price. Its plan gets you all expected services and support — like a dedicated agent and in-person representation — plus virtual tours, which isn’t standard. It’s been in business since at least 2004. Read the full NetRealtyNow review.
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Statewide in FLDiscount Real Estate BrokerBest Choice Flat Fee
Listing fee*$899Actual cost*$899Savings*$12,080SummaryPros & ConsReviewsCompany InfoBest Choice Flat Fee is a local discount real estate broker that’s available statewide in Florida. It advertises a nonrefundable $899 fee upfront. Upfront fees aren’t always a deal breaker, but companies with success-based fees (due at closing) are less risky. Its plan gets you all expected services and support — like a dedicated agent and in-person representation — plus virtual tours, which isn’t standard. We’re still working to verify how many years this company has been in business.
Find top-rated low commission realtors in Gainesville
See discount real estate brokers in other Florida cities
Related guides and resources for Gainesville home sellers
How we research and rank discount real estate brokers
Data sources
Our research team identified and ranked 10 full-service, low commission real estate brokerages available in Gainesville. We compiled and analyzed 460 publicly available data points tied to customer reviews, pricing models, services, and track record to assess each company, determine our rankings, and choose our top picks in Gainesville.
Methodology
Our team used public business directories to identify 10 discount real estate services in Gainesville. We then manually verified pricing and services details for every company, categorizing them as either “full-service” or “limited-service.”
We did our best to ensure that only brands and product offerings that meet our minimum full-service criteria made it onto these pages. Limited-service brokers appear in our Flat-fee MLS Services Guides.
We fed pricing, services, customer ratings, and credibility data for each verified low commission real estate brokerage into our localized ranking methodology. We evaluated each company across four core areas, including:
- Customer Experience (35%): We measured how customers feel about their experiences and outcomes with the company over time. This score is primarily powered by average customer ratings across reputable, third-party review platforms. We weighted our customer scores to account for sample size and recency.
- Pricing & Fees (30%): We measured the company’s fee structure and price point relative to other discount real estate brokerages. We determined each company's effective listing commission rate, average cost, and average savings (when compared to the national average commission rate). We also checked for special discounts, such as sell-and-buy deals and buyer rebates.
- Services & Support (20%): We measured the level of services and support that each discount real estate broker provides and compared that to what a traditional broker offers. We also checked for bonus services, such as virtual tours and social media marketing.
- Track Record (15%): We measured how long a company has been active in the market by looking at recent reviews. We also determined how consistent their activity level is over time.
We combined these individual scores into a single Overall Rating, which determined our top picks and general company rankings in Gainesville.
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