If you’re looking to sell your house and save on realtor commission fees in Lakeland, Florida, you may want to consider a discount real estate brokerage. A good discount realtor provides the same general services and support as a conventional agent, but charges a fraction of the price.
We identified and ranked 11 discount real estate brokers active in Lakeland. These are the 5 best low commission brands in Lakeland right now, according to the data.
Our Team spends hundreds of hours each month researching discount real estate brokerages and agents across the country so you don’t have to. We look at a wide range of factors to calculate our rankings including:
Customer ratings: Does the company consistently deliver good outcomes and experiences for customers?
Pricing & fees: Are the rates and potential savings competitive with other options in the area?
Service scope: Do you get the same, more, or fewer services than listing with a conventional realtor?
We continually refresh existing data, add new companies to our library, and look for new ways to make our pages more useful. See our full methodology.
At a glance: Low-fee real estate companies we recommend in Lakeland, Florida
Our take: Most home sellers should try an Agent Marketplace like Clever before reaching out to individual discount brokerages. Clever’s free platform lets you compare multiple agents from different brokerages — discount and conventional, like RE/MAX and Compass — and you pay a pre-negotiated 1.5% listing fee at closing, regardless of who you choose. That’s up to 50% of the agents’ typical rates.
Why this matters: Thanks to the wider selection of agents and pre-negotiated low rates, you can focus on hiring the best agent for the job without worrying about the price tag. It’s faster, easier, and safer than reaching out to individual discount brokers yourself. Plus it’s free with no obligation.
Top 5 low commission real estate companies in Lakeland, Florida
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We used the Lakeland, Florida average home value of $306,950 to estimate savings. Enter your home value for a personalized estimate.
Clever Real Estate is our Top Pick 🥇 for Lakeland home sellers looking for a great realtor and solid commission savings. Clever isn’t actually a discount real estate brokerage, but an agent marketplace that negotiates lower rates on your behalf. This gives you more choice and control over who you work with: Clever’s nationwide agent network includes 19,000+ realtors from top regional brokerages and major brands like Keller Williams, RE/MAX, and Compass. But you also get competitive built-in savings: Clever sellers pay their agent just a 1.5% listing fee at closing, on par with leading discount brands like Redfin. Clever’s agent matching platform is fast, easy to use, and free with no obligation. Clever is also currently the number-one rated real estate company on Trustpilot with 3,100+ 5-star reviews. Read more
Pros
Competitive 1.5% listing fee
Very good 4.9 average customer rating based on 3,703 reviews
Strong recent performance, with 433 new reviews and a 4.9 average rating over the past 6 months
Solid track record, with at least 7 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn’t provide key expected services, including social media marketing
Overall Rating:
4.9
Customer Score
4.9
Pricing Score
4.7
Services Score
4.7
Availability: Available statewide in Florida
Business Address: Clever Real Estate 6358 Delmar Blvd Suite 300 St. Louis, MO 63130
Redfin is a discount real estate brokerage with agents in Florida, plus more than 803 other markets across 44 states. Redfin advertises a competitive 1.5% listing fee with a $2,000 minimum fee in Lakeland. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 1.5% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a 4.9 customer rating across 41,885 reviews nationwide. The Lakeland office has 12 years of verified activity. Read more
Pros
Competitive 1.5% listing fee
Very good 4.9 average customer rating based on 41,885 reviews
Very strong track record, with at least 12 years of verified activity
Cons
Doesn’t provide key expected services, including social media marketing
Changes extra for yard sign, which is typically included
Overall Rating:
3.9
Customer Score
4.3
Pricing Score
3.5
Services Score
3.7
Availability: Available in Altamonte Springs, Apopka, Aventura, and 60 more cities in Florida.
Business Address: 1099 Stewart St #600, Seattle, WA 98101
Beycome is a discount real estate broker based in Florida, with agents available in Lakeland. It advertises a hybrid listing fee with $599 due upfront plus 1.0% due at closing. Beycome has very good 4.3 average customer rating based on 801 reviews. It has strong recent performance, with 98 new reviews and a 4.3 average rating over the past 6 months.
Pros
Competitive estimated listing fee
Very good 4.3 average customer rating based on 801 reviews
Strong recent performance, with 98 new reviews and a 4.3 average rating over the past 6 months
Solid track record, with at least 9 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $500,000
Cons
Charges a $599 nonrefundable upfront fee
Doesn’t provide key expected services, including social media marketing
Changes extra for yard sign, and lockbox, which are typically included
Flat Fee Realtor is a discount real estate broker based in Florida, with agents available in Lakeland. It advertises a very competitive flat listing fee of $3,495. Flat Fee Realtor has strong recent performance, with 1 new reviews and a 5.0 average rating over the past 6 months. It has solid track record, with at least 7 years of verified activity.
Pros
Competitive $3,495 listing fee
Strong recent performance, with 1 new reviews and a 5.0 average rating over the past 6 months
Solid track record, with at least 7 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $350,000
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn’t provide key expected services, including social media marketing
Overall Rating:
3.5
Customer Score
2.4
Pricing Score
4.5
Services Score
3.8
Availability: Available statewide in Florida
Business Address: 1801 NE 123rd St STE 314, North Miami, FL 33181
Homelis Realty is a discount real estate broker based in Florida, with agents available in Lakeland. It advertises a decent listing fee of 2.0%. Homelis Realty has very good 5.0 average customer rating based on 205 reviews. It has strong recent performance, with 16 new reviews and a 5.0 average rating over the past 6 months.
Pros
Very good 5.0 average customer rating based on 205 reviews
Strong recent performance, with 16 new reviews and a 5.0 average rating over the past 6 months
Solid track record, with at least 7 years of verified activity
Cons
Doesn’t provide key expected services, including social media marketing
Changes extra for yard sign, and lockbox, which are typically included
Overall Rating:
3.3
Customer Score
4.2
Pricing Score
1.8
Services Score
3.5
Availability: Available statewide in Florida
Business Address: 840 Deltona Blvd, Unit F1, Deltona, FL 32725
What to know about discount real estate agents in Lakeland, Florida
Lakeland discount real estate brokers offer a similar range of services and support as conventional realtors for a lower price.
If you work with a conventional Lakeland realtor, you’ll typically pay a listing commission fee of about 2.6%
Discount realtors typically deliver savings by charging lower listing fees at closing. The average listing fee among discount brokerages in Lakeland is 1.5% as of November 2024.
That’s an average savings premium of $3,469 based on the median home sale price in Lakeland ($306,950), according to the latest available data (November 2024).
Consider a discount realtor if saving on real estate commission fees is a top priority, but you still want a real estate agent to guide and support you through the process.
Discount realtors sometimes handle more customers at once to offset their lower rates. Some sellers say this can lead to less hands-on, personalized service compared to a conventional realtor.
That being said, discount brokerage service models and customer experiences vary widely, which is why thoroughly interviewing and vetting any agent is so important.
Pros
Discount real estate agents save sellers in Lakeland, Florida $3,469, on average.
You get expertise from a licensed agent who knows the Lakeland market.
Some discount real estate agents offer full service, so you can get everything you'd expect for less.
Cons
Some Lakeland discount real estate agents only provided limited service, and may charge extra fees for "add-ons" like professional photography.
Discount real estate brokers sometimes charge upfront fees, so you'll have to pay out-of-pocket before your house sells.
Stick with companies that offer in-person representation and "full service" (including an on-site comparative market analysis and professional photography). Avoid brands that only provide "remote" or "virtual" broker support.
We recommend brands with success-based fees (you only pay at closing) and transparent pricing models. Watch out for upfront, nonrefundable fees and high minimums — some companies don’t make these easy to spot.
Don't just rely on the advertised commission rate. Calculate your actual estimated commission fee based on your estimated home value. This is especially important for companies with flat fee models or high minimum fees to avoid paying more than advertised.
Customer ratings are generally more important than small differences in pricing models. Look for companies with high average ratings based on large numbers of reviews.
Be sure to interview the specific agent you'll be working with and evaluate them based on the same criteria you'd use to choose a conventional realtor.
Clever Real Estate gets you special discounted rates from top, conventional realtors representing major brokerages like RE/MAX, Century 21, and Compass. Take our simple quiz to get personalized agent recommendations and save up to 50% on listing fees.
You can try to negotiate a lower commission rate with a conventional realtor yourself, but this can be difficult to do (only about 22% of sellers who try to negotiate are successful). Negotiating is easier if you have a pricier home, are selling in a particularly hot market, or already have a buyer lined up.
If you're selling for sale by owner and just want a marketing boost, a Lakeland flat fee MLS service may be a better fit. Basic flat fee MLS plans get your listing on the local MLS for around $150. Premium plans include more services, like pro photography, but can cost well over $1,000.
The Lakeland housing market has cooled since this time last year, according to the latest data (September 2024)
Lakeland is currently in a seller’s market, with buyer demand outpacing the inventory. At the end of October, there were 494 active listings (50%, year over year), with 179 new properties listed over the course of the month (4.7%, year over year).
The median home sale price in Lakeland last month was $306,950, up 4.1% from $294,516 last year.
Lakeland, Florida homes are taking longer to sell and netting lower premiums compared to last year
Lakeland properties spend a median 35 days on market — that’s 9 days slower than last year
The average Lakeland home sells for 96% of its original list price, down 0.4% year over year.
Lakeland houses are experiencing more price drops compared to last year. 38% of properties dropped their price last month. That's a 0.4% increase compared to this time last year.
The average cost of selling a home in Lakeland, Florida is $42,044, 11% higher than the nationwide average of $37,202.
The bulk of home seller costs is made up of realtor listing fees and closing costs:
Listing fee: Lakeland home sellers pay their agents an average listing fee of 2.6%, based on the median home sale price. That’s 159% more than the nationwide average discount listing fee of 1.0%.
Seller closing costs: Lakeland home sellers typically pay an additional $6,283 in closing costs, based on the median home sale price. That’s 71% more than the nationwide average of $1,771.
All low commission real estate companies in Lakeland, Florida (11)
What it is: Low commission realtors charge lower listing fees than conventional realtors but provide the same general range of services and support.
Who this is for: Any home seller interested in saving money on realtor fees but still wants a skilled agent to help guide them through the process.
How to choose: The average low commission real estate company in Lakeland charges a 1.5% listing fee and has a 4.9 out of 5 customer rating, 56 verified reviews, and at least 7 years of verified activity. These can be useful baseline criteria to help guide your search.
Clever Real Estate is our Top Pick 🥇 for Lakeland home sellers looking for a great realtor and solid commission savings. Clever isn’t actually a discount real estate brokerage, but an agent marketplace that negotiates lower rates on your behalf. This gives you more choice and control over who you work with: Clever’s nationwide agent network includes 19,000+ realtors from top regional brokerages and major brands like Keller Williams, RE/MAX, and Compass. But you also get competitive built-in savings: Clever sellers pay their agent just a 1.5% listing fee at closing, on par with leading discount brands like Redfin. Clever’s agent matching platform is fast, easy to use, and free with no obligation. Clever is also currently the number-one rated real estate company on Trustpilot with 3,100+ 5-star reviews. Read more
Pros
Competitive 1.5% listing fee
Very good 4.9 average customer rating based on 3,703 reviews
Strong recent performance, with 433 new reviews and a 4.9 average rating over the past 6 months
Solid track record, with at least 7 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn’t provide key expected services, including social media marketing
Overall Rating:
4.9
Customer Score
4.9
Pricing Score
4.7
Services Score
4.7
Availability: Available statewide in Florida
Business Address: Clever Real Estate 6358 Delmar Blvd Suite 300 St. Louis, MO 63130
Redfin is a discount real estate brokerage with agents in Florida, plus more than 803 other markets across 44 states. Redfin advertises a competitive 1.5% listing fee with a $2,000 minimum fee in Lakeland. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin’s 1.5% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin’s technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a 4.9 customer rating across 41,885 reviews nationwide. The Lakeland office has 12 years of verified activity. Read more
Pros
Competitive 1.5% listing fee
Very good 4.9 average customer rating based on 41,885 reviews
Very strong track record, with at least 12 years of verified activity
Cons
Doesn’t provide key expected services, including social media marketing
Changes extra for yard sign, which is typically included
Overall Rating:
3.9
Customer Score
4.3
Pricing Score
3.5
Services Score
3.7
Availability: Available in Altamonte Springs, Apopka, Aventura, and 60 more cities in Florida.
Business Address: 1099 Stewart St #600, Seattle, WA 98101
Beycome is a discount real estate broker based in Florida, with agents available in Lakeland. It advertises a hybrid listing fee with $599 due upfront plus 1.0% due at closing. Beycome has very good 4.3 average customer rating based on 801 reviews. It has strong recent performance, with 98 new reviews and a 4.3 average rating over the past 6 months.
Pros
Competitive estimated listing fee
Very good 4.3 average customer rating based on 801 reviews
Strong recent performance, with 98 new reviews and a 4.3 average rating over the past 6 months
Solid track record, with at least 9 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $500,000
Cons
Charges a $599 nonrefundable upfront fee
Doesn’t provide key expected services, including social media marketing
Changes extra for yard sign, and lockbox, which are typically included
Flat Fee Realtor is a discount real estate broker based in Florida, with agents available in Lakeland. It advertises a very competitive flat listing fee of $3,495. Flat Fee Realtor has strong recent performance, with 1 new reviews and a 5.0 average rating over the past 6 months. It has solid track record, with at least 7 years of verified activity.
Pros
Competitive $3,495 listing fee
Strong recent performance, with 1 new reviews and a 5.0 average rating over the past 6 months
Solid track record, with at least 7 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $350,000
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn’t provide key expected services, including social media marketing
Overall Rating:
3.5
Customer Score
2.4
Pricing Score
4.5
Services Score
3.8
Availability: Available statewide in Florida
Business Address: 1801 NE 123rd St STE 314, North Miami, FL 33181
Homelis Realty is a discount real estate broker based in Florida, with agents available in Lakeland. It advertises a decent listing fee of 2.0%. Homelis Realty has very good 5.0 average customer rating based on 205 reviews. It has strong recent performance, with 16 new reviews and a 5.0 average rating over the past 6 months.
Pros
Very good 5.0 average customer rating based on 205 reviews
Strong recent performance, with 16 new reviews and a 5.0 average rating over the past 6 months
Solid track record, with at least 7 years of verified activity
Cons
Doesn’t provide key expected services, including social media marketing
Changes extra for yard sign, and lockbox, which are typically included
Overall Rating:
3.3
Customer Score
4.2
Pricing Score
1.8
Services Score
3.5
Availability: Available statewide in Florida
Business Address: 840 Deltona Blvd, Unit F1, Deltona, FL 32725
Discount Realty Florida is a discount real estate broker based in Florida, with agents available in Lakeland. It advertises a competitive listing fee of 1.5% with a minimum fee of $1,175. Discount Realty Florida has solid track record, with at least 5 years of verified activity. It has advertised listing fee includes premium services, like marketing materials.
Pros
Competitive 1.5% listing fee
Solid track record, with at least 5 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn’t provide key expected services, including social media marketing
Overall Rating:
3.1
Customer Score
2.1
Pricing Score
3.5
Services Score
3.8
Availability: Available in Alford, Altamonte Springs, Apopka, and 90 more cities in Florida.
Business Address: 11171 W Deep Blue Pl, Crystal River, FL 34428
Winter Garden Neighborhood Realty is a discount real estate broker based in Florida, with agents available in Lakeland. It advertises a competitive flat listing fee of $5,000. Winter Garden Neighborhood Realty has good 5.0 average customer rating based on 60 reviews. It has strong recent performance, with 3 new reviews and a 5.0 average rating over the past 6 months.
Pros
Competitive $5,000 listing fee
Good 5.0 average customer rating based on 60 reviews
Strong recent performance, with 3 new reviews and a 5.0 average rating over the past 6 months
Very strong track record, with at least 11 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $500,000
Cons
Doesn’t provide key expected services, including pricing assistance cma, coordinates showings, and lockbox
Overall Rating:
3.1
Customer Score
2.7
Pricing Score
3.5
Services Score
3.0
Availability: Available in Alafaya, Altamonte Springs, Altoona, and 408 more cities in Florida.
Business Address: 619 Celebration Ave Celebration, FL 34747
GetMoreOffers.com is a discount real estate broker based in Florida, with agents available in Lakeland. It advertises a competitive listing fee of 1.5%. GetMoreOffers.com has good 4.9 average customer rating based on 52 reviews. It has strong recent performance, with 1 new reviews and a 5.0 average rating over the past 6 months.
Pros
Competitive 1.5% listing fee
Good 4.9 average customer rating based on 52 reviews
Strong recent performance, with 1 new reviews and a 5.0 average rating over the past 6 months
Very strong track record, with at least 11 years of verified activity
Cons
Doesn’t provide key expected services, including social media marketing
Changes extra for yard sign, and lockbox, which are typically included
Overall Rating:
3.0
Customer Score
2.6
Pricing Score
3.0
Services Score
3.5
Availability: Available in Acacia Villas, Alachua, Alafaya, and 892 more cities in Florida.
Business Address: 801 49th St N St. Petersburg, FL 33710
Our Property Team is a discount real estate broker with agents available in Lakeland, Florida. It advertises a competitive hybrid listing fee with $3,504 due upfront and $495 paid at closing. Our Property Team has advertised listing fee includes premium services, like marketing materials.
Pros
Competitive estimated listing fee
Advertised listing fee includes premium services, like marketing materials
Cons
Charges a $3,504 nonrefundable upfront fee
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
Best Choice Flat Fee is a discount real estate broker with agents available in Lakeland, Florida. It advertises a upfront listing fee of $799. Best Choice Flat Fee has better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $100,000. It has advertised listing fee includes premium services, like marketing materials, and virtual tours.
Pros
Competitive estimated listing fee
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $100,000
Advertised listing fee includes premium services, like marketing materials, and virtual tours
Cons
Charges a $799 nonrefundable upfront fee
No new verified customer reviews in past 6 months
Doesn’t provide key expected services, including social media marketing
3 Percent Realty Group is a discount real estate broker with agents available in Lakeland, Florida. It advertises a listing fee of 3.0%. 3 Percent Realty Group has strong recent performance, with 1 new reviews and a 5.0 average rating over the past 6 months. It has advertised listing fee includes premium services, like marketing materials.
Pros
Strong recent performance, with 1 new reviews and a 5.0 average rating over the past 6 months
Advertised listing fee includes premium services, like marketing materials
Cons
Estimated 3.0% listing fee offers limited savings compared to typical rates conventional realtors charge in Lakeland