You may think hiring any real estate agent is enough to get the best outcome when selling or buying a new home. However, it depends on the property you’re selling or buying. Is your house considered a luxury home?
Typically, luxury properties are classified as $1 million or more, but it depends on the market where you’re located. Factors such as location, size, amenities, and high-end features play a role in earning that luxury label. However, even if you aren’t sure about your home’s potential listing price, hire a luxury real estate agent.
These agents are top performers in their market who know how to get the best outcome in your home selling and buying process. Luxury realtors harness the power of marketing, their network, and market knowledge to boost your home selling profits.
Hiring the best agent in your market is pivotal to boosting your home selling profits or getting the best deal. Finding the right luxury agent starts with learning about the top players in the luxury real estate market. Believe it or not, some brokerages and agents only focus on the high-end market.
Here are the 10 best luxury real estate brokerages to consider when selling or buying a high-end property.
1. Sotheby’s International Realty
Sotheby’s International Realty is a subsidiary of Realogy and shares its name with the renowned international auction house. Established in 1976, this firm is committed to providing the exceptional service that characterizes the Sotheby’s Auction House. The auction house entered an agreement in 2004 with Realogy to license Sotheby’s International Realty brand.
Their agreement took the real estate brand global by offering franchises to certain real estate brokerages. Currently, this firm has over 21,000 agents under their brand.
In 2016, this brokerage embraced technology by offering high-definition property walkthroughs using Virtual Reality and Apple TV. Sotheby’s International Realty brand, global presence, and use of technology makes it a synonym of luxury real estate.
2. Christie’s International Real Estate
With over 30 years of experience, Christie’s International Real Estate brands themselves as luxury home specialists who offer incomparable services. According to their website, this brokerage firm markets properties priced at one million or more. Christie’s International Real Estate has its brokerage offices in New Your City and an affiliate network that serves 48 countries.
The firm is a subsidiary of the international auction house with the same name. Their affiliate network has an impressive track record of closing over $500 billion of real estate transactions within the last 5 years. Christie’s International brand recognition, luxury home definition, and affiliate network make it a great option for anyone looking to sell or buy a luxury home.
3. Nest Seekers International
Established in 2001, Nest Seekers International is one of the youngest and smallest luxury firms on our list. Currently, the firm has over 25 offices and over 1,000 employees. Nest Seekers International is known as the exceptional marketer of New Developments.
Many of their team members are featured on major media outlets such as the New York Times, CNBC, BBC, among others. This brokerage takes an outside-of-the-box approach using technology to market their luxury properties. Nest Seekers International’s revolutionary and technology-driven approach has turned the firm into a trendsetter in the luxury real estate industry.
4. Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices is the real estate division of the international conglomerate that shares the same name. This brokerage sells commercial, residential, and luxury home real estate. While this firm doesn’t only focus on high-end properties, their network of highly trained Luxury Collection Specialists helps sellers and buyers get the best deal.
In 2018, Berkshire Hathaway HomeServices became the second largest real estate brokerage in the United States. The firm had over 1,330 offices and over 45,000 real estate agents. Owned by Warren Buffett, this brokerage company is an ideal option for buyers and sellers no matter the property.
5. Keller Williams Luxury International
Founded in 1983, Keller Williams is the biggest international real estate brokerage firm by agent count. Their Luxury International division focuses on serving the upper-tier home market.
This brokerage firm brands themselves as specialists that raise the bar when it comes to customer service and focuses on their client’s needs to sell or find their next home. With offices throughout the United States, KW’s brand, and global network, Luxury International can meet and exceed the needs of high-end buyers and sellers.
6. Distinctive Collection by Better Homes and Gardens
Distinctive Collection is the luxury home division of the Better Homes and Gardens real estate brokerage firm. The firm offers a technology-driven approach to home buying and selling. Buyers can customize their home search through their online portal to find the right property and connect with a local agent.
Sellers can receive and request free home value estimates on their site. This firm has offices throughout the United States, Canada, the Bahamas, and Jamaica. Their agents use a full suite of marketing tools to make your home stand out and help buyers find a high-end home that meets their needs.
7. The RE/MAX Collection
The luxury division of the international real estate giant RE/MAX only sells homes at least twice the average selling price in the listing zip code. RE/MAX’s luxury division has a global presence with offices in the United States and countries such as South Africa, Canada, Malaysia, and others.
While the firm’s definition of luxury properties limits your choices, its global presence makes The RE/MAX Collection perfect for clients looking to buy or sell high-end homes that meet their guidelines.
8. Coldwell Banker Global Luxury
Coldwell Banker’s luxury division brands themselves as the gold standard for luxury real estate. The long-standing history, reputation, and track record of its parent company precedes it. This luxury division leverages technology and expertise to meet and exceed the needs of their high-end clients.
The firm has offices within the United States and many international markets. Global Luxury’s focus on customer service and presence puts them ahead in the high-end property market.
9. HomeSmart International
Founded in 2000, HomeSmart International turned the real estate industry upside down by harnessing the power of technology not only for their agents, but their customers too. Based in Arizona, this firm offers home buyers and sellers guidance throughout the process.
They prioritize communication by keeping clients updated through text messages and other automated marketing methods. Over 16,000 real estate agents in the United States work under HomeSmart International. Even though this brokerage firm doesn’t have an international presence, its approach to using technology throughout the process makes it the best choice for local technology-savvy home sellers and buyers.
10. Compass Luxury Homes
Compass Luxury Homes is the youngest brokerage firm on our list. Established in 2012, it has been taking the luxury real estate industry by storm with its “national network of local experts” branding. In 2018, the firm has 165 offices and 7,000 real estate agents in 13 states.
This brokerage firm offers a concierge program to help sellers prepare their property for the market. Their support includes staging to repairing the home to get the most for the property. Compass Luxury Homes improves the home buying process by offering a mobile app for buyers to hand-pick a portfolio of properties to track and discuss with their agents.
Clever partners with luxury real estate agents who work under major brokerages in all markets. Our agents have agreed to boost cost-savings for home buyers and sellers alike. Clever Partner Agents offer buyers in qualifying states a Home Buyer Rebate of $1,000 for homes valued over $150,000 or up to 1% on properties priced over $500,000.
Buyers may use this commission rebate as mortgage points. When sellers work with a Partner Agent, they receive full service at a discounted rate. Our agents only charge a $3,000 flat fee over $150,000 or 1% if the final sale price is $350,000 or more.
These cost-savings add up most of all when you are buying or selling a luxury property. Contact Clever today to connect with the best luxury seller’s or buyer’s agent to ensure the best outcome in your home selling or buying process.