How to Market Your Home to Attract Serious Buyers Only

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By Clever Real Estate Updated March 9, 2023


Whether you’re selling by yourself or with a real estate agent, the process takes a tremendous amount of resources including your time, energy, and money. You want to make sure you put your efforts toward serious buyers who will make an offer and go through with the deal.

Worried about attracting the wrong kind of buyers?

Work with a Clever Partner Agent to market your home to serious parties.

How Do You Market Your Home for the Serious Buyer?

While you know how to spot a flaky buyer, the question now is — how do you draw in serious buyers? There are a few ways you can list and market your home to attract buyers serious about purchasing a home.

Work with a Seller’s Agent

One of the best ways to find serious buyers is through a real estate agent. Once you sign a right-to-sell listing agreement — meaning whether you or your agent finds a buyer, your agent receives a commission if your home sells — you can then use your agent’s resources.

One of your agent’s best marketing resources is the multiple listing service (MLS). Most buyer’s agents find home listings through the MLS and you’ll get great exposure when your agent lists your home on this site.

Your agent will use quality and professional photos to upload to the MLS, post on additional real estate sites, and utilize direct marketing to draw in as many buyers as possible.

Another advantage of working with an agent is their extensive network with other agents who are also motivated to get your home sold to receive commission.

Build a Relationship with Buyers

Whether you’re working on your own or with an agent to sell your home, you’ll want to build a strong relationship with potential buyers. When a buyer comes to an open house or shows interest, bond with the buyers and understand their wants and needs.

Building trust and a foundation with potential buyers can increase your chances of discovering if the buyer is serious and motivated to seal the deal. And, if you build a strong relationship with the buyer, negotiations will go more smoothly and with less contention.

Connect with a Real Estate Agent

If you’re ready to court and charm serious buyers, be sure to take advantage of working with an experienced, local real estate agent who can use their network, expertise, and marketing skills to get your home more effective exposure and serious interest.

A Clever Partner Agent will know your market along with the best ways to list and advertise your home to attract serious buyers so your home sells fast.

Get in touch with Clever today to learn more and connect with a Partner Agent. You’ll save more with Clever Partner Agents as they work for a flat fee of 1.5% ($3,000 minimum).

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