1% Listing Fee With A Top-Rated Real Estate Agent


Clever Real Estate


April 10th, 2020


What Is a 1% Listing Fee?

Generally speaking, full-service listing agents will charge about 3-4% of the final sale price for their services. This comes in addition to the fee you’ll have to pay the buyer’s agent — approximately 2-3% of the final sale price of your home.

To put this in perspective, if you sold a house for $400,000 and paid full commission, you’d be on the hook for approximately $24,000 in realtor fees alone!

When you pay a 1% listing fee, your overall commission rate drops by as much as 40-50%. That means you could sell the same house and save more than $8,000 on commission!

> Learn more about low commission real estate agents.

How to Get a 1% Listing Fee

If you’re looking to sell your home and pay a 1% listing fee, you have three options:

  1. Negotiating lower fees with a traditional, full-service real estate agent
  2. Discount brokerages that only do 1% listing fees — and provide limited services to offset their reduced rates
  3. Full-service agents who run a traditional business, but will also take a 1% commission listing if the seller comes to them via an agent referral network, like Clever Real Estate

Clever gives home sellers the best of both worlds: access to top-rated, local realtors who have agreed to provide full service and support for a 1% listing fee — or a flat fee of $3,000 if the home sells for less than $350,000.

Here’s how Clever compares to other discount and flat-fee real estate services:

clever compared to competitors chart

As you can see, when you work with a Clever Partner Agent, you’re getting the same quality and array of services as a traditional agent, but for a fraction of the typical cost.

Want to learn more? Fill out the form below or call us directly at 1-833-2-CLEVER to interview a full-service, 1% listing agent near you.

Sell or Buy a Home with Clever and Save Thousands!

Enter your zip code to see if Clever has a partner agent in your area!

What's the Difference Between a 1% Listing Agent and Traditional Realtor?

While there’s no shortage of discount and flat-fee real estate agents out there, most will offer limited services and support to offset their discounted rates.

Discount or limited-service agents may hire a photographer, write up a listing description, and offer some marginal marketing support, but that’s all. Other companies will list your home on the MLS for a flat fee — when it comes to everything else, you’re on your own.

In contrast, Clever only partners with traditional, full-service real estate agents who have agreed to sell your home for a 1% listing fee instead of their typical 3-4% rate.

Importantly, when you sell with a Clever Partner Agent, you’ll get the exact same level of service as one of their traditional, full-commission clients.

That means they’ll guide and support you through every aspect of the selling process, from pricing and marketing to home staging, professional photos, fielding offers, negotiations, paperwork, closing, and more.

The key takeaway? While price obviously needs to be a consideration when evaluating discount or 1% listing fee services, the most important thing to assess is how much value you’ll be getting in exchange for the fee.

During your consultation with a prospective realtor or real estate service, always ask exactly what services they’ll be providing before you sign a listing agreement.

> Interview full-service, 1% listing agents near you — it’s free and there’s no obligation to sign!

How is Clever Different from Other 1% Listing Fee Companies?

Clever partners with thousands of top-rated, local real estate agents across the country who have agreed to sell your home for a 1% listing fee — or less.

That said, our Partner Agents are not “discount realtors.” They also run their own traditional real estate businesses in which they charge sellers full commission.

Importantly, because all of our Partners are full-service realtors who work with major brands and brokerages (Keller Williams, RE/MAX, Century 21, etc.), prospective buyers will have no idea you saved thousands on your listing commission.

This is a huge advantage over other discount brokerages and 1% listing agents, who publicly advertise themselves as such.

When buyers know you’re working with a discount realtor, they’re more likely to submit lowball offers and play hardball at the negotiating table.

When you sell with Clever, only your agent and their brokerage’s branding will appear on your listing and the for sale sign in your yard.

In other words, the only people who will know you saved on your commission are you and your agent — well, and Clever, of course.

> Want to learn more? Fill out the form below to connect with a top-rated, local Partner Agent for a no-obligation consultation!

Sell or Buy a Home with Clever and Save Thousands!

Enter your zip code to see if Clever has a partner agent in your area!

Are Realtor Listing Fees Negotiable?

In real estate, everything is negotiable — and yes, that includes your agent’s listing fee.

The notion that realtor commissions are set in stone is a common misconception among home sellers and buyers.

That said, it is true that across the country, most traditional realtors charge a similar price for their services — approximately 6%, which is split between the listing and buyer’s agents involved in the transaction

Generally speaking, your ability to negotiate your listing fee down will mostly depend on the temperature of your local market, as well as the quality and type of property you’re selling.

However, even if you’re selling an amazing house in a great neighborhood, chances are you’ll still have a hard time talking your realtor down from their usual commission rate.

Selling a house is complex and involved process. Agents are well-aware of the value of the services they provide, plus they have their own costs to cover.

Quick Tip: Clever saves you 66% on listing fees — no negotiations required!

When you negotiate a reduced rate with a listing agent on your own, chances are there's going to be a tradeoff — less communication, services, support, etc. 

The good news is that this doesn't have to be your problem! Clever pre-negotiates 1% listing fees with top, local agents from major brands and brokerages (RE/MAX, Coldwell Banker, Compass, etc.), so you don't have to. 

You get the exact same service and support, but save 66% or more on listing fees. In fact, sellers who list with Clever, on average, save upwards of $9,000 per transaction! Sound interesting? 

Fill out the form below to get started! Our referral service is 100% free and comes with no obligation.

3 Tips for Negotiating Real Estate Listing Fees

1. Conduct some local market research

Before you initiate a conversation with your realtor, be sure to do your homework. With some basic Googling, you can dig up key information that will help you in your negotiations: find recent sale prices for similar homes in your neighborhood, read up on the best time to sell in your area, and figure out whether your in a buyer’s or seller’s market. This kind of information will give you a better sense of how much bargaining power you’ll have going in.

> Learn how to find comparable sales (comps) when selling a home here.

2. Assess your needs

Be honest about which services you value — and which you don’t.

Maybe your best friend is a professional photographer and owes you a favor; maybe you’re actually a lawyer and feel comfortable handling your own paperwork. Just know that when you negotiate realtor fees yourself, you may have to make some concessions on services for the price to come down.

Also, keep in mind that some realtors may not want to sign a listing agreement with you if they’re not going to have total control over the process. After all, they’re the licensed experts here. If they feel like you’re going to impede their ability to get the best possible result on the sale, they may decide it’s not a good fit.

3. Work with an established real estate referral service

More often than not it’s much easier to let an established referral service negotiate your listing fee on your behalf. Clever Partner Agents have already agreed to offer you full listing services in exchange for a 1% commission fee — or less!

Why should you let Clever handle negotiations on your behalf? Think of it like the “Groupon Model,” but for real estate agents. For an agent, there’s not a whole lot of incentive for them to budge on price when you approach them on your own.

They’re willing to negotiate with Clever because we send them a high volume of new business with zero upfront cost. That means a steady stream of revenue and increased exposure in their local market. Clever Partner Agents get more signs in yards, more happy customers (and reviews), and higher sales numbers. That boost in visibility and reputation helps them grow their business — and get more traditional, full-commission referrals.

> Learn more about real estate negotiations here.

How Does Clever Work?

Clever partners with top-rated, full-service agents across the country from major brands and/or regional brokerages (Keller Williams, Century 21, RE/MAX, and more).

Our Partner Agents all run traditional, full-commission real estate businesses; however, they’ve agreed to offer significant discounts to home sellers who find them through Clever’s online referral service.

When you work with a Clever Partner Agent, you’ll get the exact same experience and services as any of their traditional, full-commission clients — but for a fraction of the typical price.

You’ll get all of the expert guidance, support, and exposure you need to sell your home quickly and for a great price — not to mention the thousands you’ll save with your 1% listing fee.

> Schedule a no-obligation consultation with a full-service, 1% listing agent near you!

What Services Do Clever Partner Agents Provide?

Clever Partner Agents are full-service, meaning you won’t just get help from a top-rated, local market expert — you’ll get end-to-end real estate services, guidance, and support.

Clever Partner Agents provide:

  • Comparative Market Analysis
  • Pricing Strategy
  • Net Sheet
  • Home-Staging Advice
  • Professional Photography
  • Listing on the MLS and Hundreds of Other Online Real Estate Sites
  • Online & Traditional Marketing Campaigns
  • Help with Showings & Open Houses
  • Negotiation Support
  • Home Inspection Coordination & Support
  • Title Transfer Assistance
  • Help with Paperwork and Closing
  • Expert, Hands-On Guidance Throughout the Entire Process
  • And More!

If it sounds like we’re describing a full-service listing agent, that’s because we are!

Our Partner Agents offer the same services and benefits as any traditional, full-commission agent — all for a 1% listing fee.

> Fill out our online form to interview top Clever Partner Agents near you!

Why Do Real Estate Agents Work with Clever for a 1% Listing Fee

Traditional real estate agents have to spend a huge amount of energy and resources on acquiring new business.

Marketing themselves, networking, consultations — these things eat up valuable money and time and don’t generate income in their own right.

After all, agents aren’t paid for signing new customers — they’re paid when they close deals.

Agents who partner with Clever get a steady stream of new business, meaning they can spend more of their time on selling and less on finding new customers to sign.

In turn, they’re able to earn more money with less upfront effort — and they’re willing to pass those savings along to Clever clients in the form of a 1% (or lower) commission fee.

With Clever, there are no hidden fees or strings attached. Even better, you only pay if and when your home actually sells. Fill out the form below to get started!

Sell or Buy a Home with Clever and Save Thousands!

Enter your zip code to see if Clever has a partner agent in your area!

Clever 1% Listing Agent Reviews

See What Are Other Sellers Are Saying About Their Experience With Clever



> Click here to see our full reviews page.

Find a Top-Rated, 1% Listing Agent Near You!

Want to sell your home and save thousands on realtor commission fees? We’ll match you with a top-rated, 1% listing agent in your area.

Clever partners with thousands of agents across the country who have agreed to list and sell your home for a 1% listing fee — or a flat fee of $3,000 if it sells for less than $350,000.

Get multiple proposals and interview as many agents as you’d like — our referral service is free and there’s no obligation to sign!

Find the perfect 1% listing agent for your specific needs and goals.

Top FAQs About 1% Listing Fees

1. Does Clever charge an additional fee for helping me find a 1% listing agent?

No. Clever’s referral service is 100% free to home sellers. What’s more, you only pay your 1% listing fee if and when your home actually sells. If your Clever listing doesn’t pan out, you don’t pay a nickel.

2. How much will I save by selling my home for a 1% listing fee?

The exact amount of savings will depend on the final sale price of your home. That said, as of 2019, the sellers who listed with Clever saved, on average, $10,000 per transaction compared to what they would’ve paid selling the same home with a traditional, 6% commission real estate agent.

> Find the average commission rate in your area.

3. Does Clever have 1% listing agents in my area?

Clever partners with thousands of top-rated, 1% listing agents across the country. Get in touch today to find and connect with one or more of our Partner Agents in your area. We’ll introduce you to a local, full-service real estate agent who will help you list and sell your home for a fraction of the typical price. The referral is free and there’s zero obligation to sign!

4. What fees do you pay when you sell a house?

Most people only think about the money they’re going to make selling their house — many are shocked at how expensive the process can actually be. In addition to necessary improvements and staging expenses, sellers will have to pay their own set of closing costs to pay (view full HUD-1 Settlement Statement here to see all seller costs). While your specific closing costs will vary depending on a number of factors including location, property type, and the remaining balance on your mortgage, expect to pay somewhere between 6% and 10% of your home’s sale price at the closing table.

Of course, this won’t necessarily come directly out of your pocket. Assuming you turn a profit on the sale of your home, these fees will simply be deducted from it. If you’re selling with minimal earned equity, however, you may need to bring cash to the closing table to cover the costs.

The biggest cost contributor for home sellers is typically the realtor commission fee — in a traditional transaction, it’s about 6% of the final price, which is split more or less down the middle between the two agents involved in the sale. When you sell with a 1% listing agent, however, you can save up to 50% of this cost.

> Learn how to prepare for the costs of selling a home.

5. Why should I hire a realtor?

Let’s face the facts: unless you are a seasoned real estate professional who’s extremely well-versed in home valuations, local market trends, pricing negotiations, legal documents, and tax protocol, chances are you would benefit immensely from an agent’s services.

There’s a reason approximately 91% of home sellers opt to work with realtors: put simply, selling a home is an incredibly high-stakes and complex endeavour. Agents have the requisite experience, resources, and local market expertise to help you get the best possible offer in the shortest amount of time.

> Learn how to choose the right realtor.

6. Do all realtors charge the same amount?

No. Realtor commissions come in all shapes and sizes and are usually negotiable. That said, do your homework before you sign: most discount brokers and agents will compensate for their reduced rates with reduced services and support.

It is true that traditional, full-service real estate agents typically charge similar rates for their services — the national average is approximately 6%, which gets split more or less down the middle between the listing and buyer’s agent involved in the sale.

> Learn more about real estate agent commission rates!

In contrast, Clever offers the best of both worlds: full service for a 1% listing fee, or less! Get in touch to learn more.

7. Why do realtors charge so much?

Realtor commission fees are what they are not because of how long it can take to sell a house, but rather because of the time, effort, and expertise required to do it right.

Realtors study and pay good money to get licensed; they have to cover their advertising and marketing costs; they work long, odd hours and are constantly on the go showing homes, handling offers, negotiating, and doing paperwork. Additionally, many agents have to pay dues, insurance fees, and split their commission checks with their broker or parent company.

This is where Clever comes in: Clever sends our Partner Agents a steady stream of new business opportunities that don’t require any upfront cost or effort, which represents a huge reduction in their overhead. Those savings are then passed along to you in the form of a 1% listing fee (or less) due at closing.

> Learn how to save on realtor commission.

8. Are realtor fees tax deductible?

While your real estate agent’s commission is not, in its own right, tax deductible, the IRS will look at your commission in context — i.e., it’s considered part of the cost of selling a house. If you’re at risk of having to pay capital gains tax on your home, a high real estate commission — or home selling costs in general — could, in theory, mitigate your exposure to said tax. We recommend seeking specific advice from your agent and/or a certified tax professional.

> Learn more about taxes when selling your home.

9. Do I need an agent to buy a house?

While it’s not required that you work with an agent when buying a home, it’s highly recommended. Buyer’s agents have the experience, resources, and local market expertise needed to help you not only unearth properties in your budget that fit your specific needs, but also negotiate with sellers to get the best possible outcome on the sale.

> Learn more about what a real estate agent does for a home buyer.

Need a buyer’s agent to help you find your next home? Clever can help!

Buy with a top buyer’s agent, get on-demand showings and a $1k rebate to help cover your closing costs (in qualifying states).

Case Studies

The Situation

Spencer and Alyssa were having another baby. Knowing their current, two-bedroom home wasn’t going to accommodate their growing family, they decided it was time to move into a house in a safer neighborhood and better school district.

Of course, their desired neighborhood was more expensive, so they knew it would be a challenge to come up with the money for the down payment and the move itself. As such, they’d need every last dollar from the sale of their home in order to make their dreams come true.

Spencer and Alyssa knew they couldn’t pay a realtor a traditional 6% commission and still hope to walk away with enough cash for the down payment on a larger home. They began looking at prospective properties, unsure of what they’d be able to afford.

The Solution

During her home buying research, Alyssa discovered Clever Real Estate through our blog, and decided to get in touch. Clever connected her with a top-rated, local agent who had agreed to sell the couple’s home for a 1% listing fee.

Because Clever paired Spencer and Alyssa up with a top-rated agent in their local market, their home sold quickly. Thanks to the 1% listing fee, the couple saved $7,000 on commission — this allowed them to afford the down payment on a new, larger home in their desired neighborhood.

They also worked with a Clever Partner Agent when buying their new home, who gave them a $1,000 commission rebate, allowing them to buy points on their mortgage.

The Result

  • Spencer and Alyssa’s Clever Partner Agent helped them find a motivated buyer and get a great offer quickly
  • They avoided high commission fees and walked away from their home sale with more cash in hand
  • They were able to afford a larger home in a better school district, which meant more space and a better quality of life for their growing family


The Situation

Elliot bought a beautiful home in a great neighborhood and spent thousands on renovations to transform it into the home of his dreams. About a year later he got a once-in-a-lifetime job offer — only problem was, he’d have to move halfway across the country.

Elliot knew that he’d need all of his cash savings to cover his next down payment and the move — but he also knew he’d a) sunk a ton of money into his current home and b) only lived there for just over a year. He was worried that a high commission fee would prevent him from covering his closing costs and force him to bring cash to the closing table.

Knowing his margins were razor thin, Elliot began researching low-cost options for selling his home.

The Solution

Elliot’s friend told him about Clever Real Estate and he decided to give us a call. He was paired up with a top-rated, full-service real estate agent in his area who had agreed to sell his home for a 1% listing fee.

Elliot’s agent leveraged her professional network and local market expertise to get him an offer for his asking price just 11 days after posting his listing. The extra $10,000 he saved in commission covered the rest of his closing costs and provide a small profit.

The Result

  • Elliot sold his home quickly and got his asking price
  • He didn’t have to bring cash to the closing table
  • The money he saved on commission helped him cover his down payment, moving, and some of the renovation costs for his new home

Next Steps: Get Connected With a Top 1% Listing Agent Near You

Get matched up with a top-rated, local real estate agent who will provide full service and sell your home for a 1% listing fee!

Get in touch with Clever to interview Partner Agents in your area. Fill out the form below, or give us a call at 1-833-2-CLEVER.

Full service for a 1% Listing Fee? Now that’s Clever.

Sell or Buy a Home with Clever and Save Thousands!

Enter your zip code to see if Clever has a partner agent in your area!

Page Updated June 25, 2019.