MyAgentFinder is an agent matching service that takes place entirely through texting. The comapny connects users with agents from brokerages like Century 21 and Keller Williams. While MyAgentFinder is free to use, it doesn’t offer any built-in savings like low commission companies do, and customer reviews raise concerns about its mixed agent quality.
Our MyAgentFinder rating
| Overall score | 3.1 🟡 |
| Service quality | 4.0 🟢 |
| Customer experience | 4.0 🟢 |
| Agent screening | 2.0 🔴 |
| Coverage | 3.0 🟡 |
| Savings | 0.0 🔴 |
MyAgentFinder is a simple, fast way to connect with an agent. The company texted us agent recommendations within hours of signing up, and its customer service concierges were responsive to all our questions and concerns.
But it appears that any agent can sign up for MyAgentFinder, regardless of expertise and experience. This means you could be matched with a low-quality agent. Also, agent matches aren't as good outside of dense urban areas. And the MyAgentFinder experience is entirely through text, which isn’t as user-friendly as the interfaces of other agent matching services. Crucially, MyAgentFinder offers no built-in savings, unlike many of its competitors.
Customer reviews for MyAgentFinder are generally positive, though the company isn’t reviewed on popular sites like Google or Yelp. Satisfied customers reported matches with responsive, high-quality agents, while negative reviews mentioned subpar agents.
» See how our MyAgentFinder review breaks down.
Is MyAgentFinder right for you?
Pros
- The service is fast and easy to use.
- The Concierge Team is helpful and responsive.
- Agent matches are solid in higher-population areas.
Cons
- There are no built-in savings for sellers or buyers.
- The company isn’t transparent about the criteria for agents in its network.
- The company may struggle to match you with agents in rural areas — some may be an hour or more away from your submitted address.
- Similar services offer a better tech experience.
MyAgentFinder could be right for you if you’re looking for a conventional agent in your area and you’re not concerned about saving money.
However, if your priority is to pocket as much profit as possible from your home sale, consider one of MyAgentFinder’s competitors. MyAgentFinder will connect you with a local agent, but it doesn’t offer any savings — only convenience.
Other agent matching services, like Clever Real Estate or Ideal Agent, offer essentially the same service but connect you with pre-vetted, experienced agents at a discounted commission rate.
Before you sign a listing agreement, we recommend interviewing agents from several free agent matching services to see who offers the best service.
» Compare vetted realtors in your zip code who work for just a 1.5% listing fee.
How does MyAgentFinder work?
- You sign up by entering some basic info about your sale or purchase on the MyAgentFinder website.
- Within minutes, you get an automated text message to confirm your cell phone number.
- MyAgentFinder uses the information you provided at sign-up to find agents nearby who seem like a good fit for your sale or purchase.
- As each agent confirms they’re available to take you on as a client, MyAgentFinder will introduce you via text message.
- You’ll get 1–3 agent matches, depending on your preferences and the coverage in your area.
- Once you’ve been introduced, you can set up interviews to compare your options.
- You can choose to sign with one of the agents, request additional agent matches, or simply walk away — there’s no obligation to commit.
📱 You can’t use MyAgentFinder without a cell phone
MyAgentFinder’s agent matching process is managed entirely via SMS text message, which means you can't use the service without a cell phone.
Unlike some of its competitors, MyAgentFinder offers no online customer portal or dashboard where you can view your agent matches, manage communications, and track your progress.
In fact, we struggled to find a customer service number to call on MyAgentFinder’s website, which made it difficult to get phone support when we needed it.
» MORE: Learn how MyAgentFinder works for realtors
MyAgentFinder vs. top alternatives
After 1,500+ hours of research on real estate companies, our team feels confident recommending these three companies as top alternatives to MyAgentFinder. These companies can connect you with top full-service agents, and all of them are free to use with zero obligations. Clever Real Estate and Ideal Agent can even offer you commission savings.
Listing Fee
Customer Rating
Editor's take
Overview
Clever Real Estate is the best option for most sellers looking for an agent. The company matches you with multiple experienced, full-service agents so you can find the right fit, and it offers a low 1.5% listing fee no matter which agent you choose. Read our full Clever Real Estate review.
Pros
- 1.5% listing fee (half the usual rate)
- Guaranteed matches with top local agents
- Large agent network; great selection compared to competitors
Cons
- No guarantee you’ll get matched with a specific agent or brokerage
- Add-ons like professional home staging and drone photography may cost extra
Listing Fee
Customer Rating
Editor's take
Overview
UpNest lets you choose from multiple vetted agents, so there’s a good chance you’ll find a realtor that fits your needs. But it falls short on savings and customer service. Read our full UpNest review.
Pros
- User-friendly dashboard
- You can choose from multiple agents
- Agents bid for your business, which may lead to lower realtor fees
Cons
- No guaranteed savings on realtor fees
- Customers report problems with customer service
- No clear agent vetting requirements
Listing Fee
Customer Rating
Editor's take
Overview
HomeLight may be worth trying if you're in a rural or small market and can't find a local realtor through other platforms. But most people will find better value with a company that vets agents for you and offers savings on realtor commission. Read our full HomeLight review.
Pros
- You get a list of agents in minutes
- Large agent network means you'll likely find a local agent
Cons
- No commission savings
- No guaranteed matches with top realtors
» MORE: Want to compare more options? Check out our guide to the best low commission realtors and companies.
Our in-depth MyAgentFinder review
Service quality
📊 Our rating: 4/5
|
Agent matching process
After signing up on the MyAgentFinder website, we got our agent matches within hours. MyAgentFinder’s service takes place entirely over text message, which is simple and hassle-free, though not quite as user-friendly and aesthetically pleasing as the dashboards of other agent matching services.
The company seems to make agent recommendations based on a combination of geographic proximity, experience, and compatibility with your timeline and goals.
Customer service
MyAgentFinder’s customer service seems to be responsive and helpful. Users who don’t connect with their initial agent matches can request more matches, and MyAgentFinder’s concierge team is available seven days a week to answer questions over text.
The customer service is generally better than that of competitors, who use entirely automated systems or are only available during the week. A lot of real estate transactions happen over the weekend (Sunday is the most popular day for open houses), so having concierges available seven days a week is a major selling point.
Customer experience
📊 Our rating: 4/5
|
Customer reviews
MyAgentFinder reviews are positive overall, with an average customer rating of 4.8 out of 5 on ShopperApproved.
| Rating | # of reviews | |
|---|---|---|
| ShopperApproved | 4.8/5 | 849 |
🚨 Online reviews can be misleading
Shopper Approved — which houses all of MyAgentFinder's online reviews — is a platform companies use to solicit reviews from "verified customers." Importantly, this excludes people who may have signed up but didn't end up working with a MyAgentFinder agent because of a poor match or negative experience.
While that doesn't mean that the reviews on Shopper Approved aren't legit, it does mean that many negative customer experiences probably aren't being represented here.
Many people who use an agent recommended by MyAgentFinder are happy with their experience, though some are matched with lower-quality agents and have unpleasant experiences. Whether you’re happy with your MyAgentFinder experience will depend mostly on the quality of the agent you’re matched with — which is partly up to luck.
✅ Quickly and efficiently connects users to agents
Many positive reviewers mentioned that MyAgentFinder was good at its core service — matching buyers and sellers with a real estate agent.
“So grateful for the referral to an outstanding agent! I will definitely use the service again in the future.” — Gailo B., ShopperApproved, May 2024
“We were able to meet with our agent the next day and put an offer on a beautiful house within three days!” — Satisfied H., ShopperApproved, May 2024
✅ Connects customers to multiple agents until they find the right fit
Multiple reviewers mentioned that they were able to interview multiple agents before settling on one to sell their home.
“First agent I contacted wasn't the greatest. The second agent immediately took the initiative to go to my house and listed it.” — Dennis, ShopperApproved, April 2024
“I requested a Spanish speaker, and literally 25 English speakers called before Matt, and still recovering calls from realtors.” — Anita M., ShopperApproved, April 2024
❌ Spams customers even after they sign with an agent
Several unhappy reviewers said that MyAgentFinder continued to contact them after they signed with an agent and, in some cases, even after they asked MyAgentFinder to stop contacting them.
“I'm so sick of getting multiple emails and texts from your agency. I've replied time after time, after TIME that I'm very pleased with the realtor. Only to receive another email asking the same question. PLEASE STOP CONTACTING ME. THIS IS NOW HARASSMENT!” — Anonymous, ShopperApproved, March 2024
“Contacted by 1 quickly and another at a later time after we had selected our agent. I would like to unsubscribe now as I no longer need your service.” — Anonymous, ShopperApproved, April 2024
❌ Sometimes matches customers with poor-quality agents
Another recurring theme in negative reviews is that MyAgentFinder sometimes matches customers with agents who are unprofessional, incompetent, or indifferent.
“There is not enough space for me to tell you about how horrible of a time I had with my first time buying a house. The realtor kept saying it wasn't a buyer's market, was late to appts with me, and even made me late to work several times.“ — Anonymous, ShopperApproved, November 2023
“Poor help in setting up ad. Had to make my own ad to explain qualities the house. Had to request that an open house be held. [Agent] only did the least he had to do [until] the closing. [Agent] also push me to take every offer good or bad with no care for my profit. Only to get a sale for his profit. Poor agent for any seller.” — JJ, ShopperApproved, July 2023
Ease of use
MyAgentFinder has a text message–only process. Similar services often offer intuitive online dashboards where you can view your agent matches as they come in. This interface can make it easier to manage your matches.
The company may not offer great support over the phone, either. We had trouble reaching MyAgentFinder when we wanted to talk to someone on the phone. Most agent matching services offer multiple channels for customer support, such as text, email, phone, and chat.
MyAgentFinder also didn’t send any useful info to help us choose between agents. Most brands share performance stats, links to profile pages, short bios, specializations, and more, which save you time when narrowing down your options.
Agent screening
📊 Our rating: 2/5
|
It appears that any real estate agent with an active license can sign up at MyAgentFinder, which raises questions about quality control. Other agent matching services match customers only with pre-vetted agents who have proven track records.
The company's online reviews prove that many high-quality agents are in MyAgentFinder’s network, but there are also some bad ones — and getting matched with good agents isn't guaranteed.
Our experience suggests that, at the very least, MyAgentFinder’s matching service favors agents who are more active and close more deals. This will probably result in better agent matches, since experience is a major factor in agent quality.
Always interview and research your agent matches, and consider using several competing agent matching services to see who offers the best deal.
» MORE: How to choose a good seller's agent | How to choose a good buyer's agent
Coverage
📊 Our rating: 3/5
|
MyAgentFinder has over 40,000 agents nationwide, which is a large network compared to similar services.
When we tried MyAgentFinder’s service, we received some agent matches in our property’s market and some more than 30 miles away.
When we dug into the profiles of our recommended agents, we found that some of them hadn’t handled any sales in our market. This could be partly due to the density of the market, but it could also mean those agents weren't suitable for our transaction.
Savings
📊 Our rating: 0/5
|
MyAgentFinder’s service is completely free. But the agents you get matched with aren't.
If you use MyAgentFinder to find an agent to sell your home, chances are you’ll have to cover the full realtor commission fee at closing. Rates vary, but 5–6% of the final sale price is typical. (Note: Buyers typically don’t have to worry about realtor commission fees).
Unlike some of its top competitors, MyAgentFinder doesn’t negotiate discounted rates on your behalf. That's a big drawback.
With a low-commission real estate agent, your total commission could be 4–5%. Here's how that could break down for a $500,000 home sale:
| MyAgentFinder | Low-cost agent | |
|---|---|---|
| Listing fee | $15,000* | $7,500** |
| Buyer's agent fee*** | $15,000 | $15,000 |
| Total | $30,000 | $22,500 |
| Savings | None | $7,500 |
You can find low-cost agents through a company like Clever Real Estate. You'll still get a top-rated local agent and full service, but you'll pay just a 1.5% listing fee.
Try Clever today! Compare top local agents, list your home for just 1.5%. Our service is free with no obligation. Get your matches in minutes.
What is MyAgentFinder?
MyAgentFinder is a nationwide service that matches you with local, full-service realtors from conventional brokerages like Berkshire Hathaway and Century 21. The service is free, and there’s no obligation to use the agents it recommends.
Other MyAgentFinder services
In October 2020, MyAgentFinder became part of the Home & Money network. This network of services includes:
- A tool to find mortgage lenders
- A tool to find agents that specialize in short-sales
- Affordability, mortgage, and refinance calculators
- A database of grants and home buyer assistance programs
- Financial readiness tutorials
MyAgentFinder also has a business relationship with mortgage broker IntroLend by Home & Money LLC.[1] If you seek out mortgage products through Home & Money, you'll likely be steered toward IntroLend.
Is MyAgentFinder legit?
Yes, MyAgentFinder is a legitimate company that helps home sellers and buyers find real estate agents in all 50 states. According to its website, the company has matched over 315,000 customers with agents since launching in 2012 and maintains a network of over 40,000 agents.
The company doesn’t employ its own agents, but it's a licensed real estate brokerage in South Carolina. Holding this license allows MyAgentFinder to collect fees from the agents it partners with for referring them leads.
| Avg. customer rating | 4.8/5 (849 reviews) |
| BBB rating | N/A — not accredited |
| Year founded | 2012 |
| Agent network size | 40,000+ |
Generally, customers seem pleased with MyAgentFinder. However, all of its reviews appear on Shopper Approved, which excludes reviews from people who didn’t end up working with an agent they found through the service. Some negative experiences likely aren’t captured in these reviews.
How does MyAgentFinder work for real estate agents?
Referral fees | Sign-up requirements | Lead quality
MyAgentFinder is a low-risk way to get a steady stream of pre-vetted buyer and seller leads at zero up-front cost. Unlike other referral services — like Zillow Premier Agents or Ramsey Endorsed Local Providers — MyAgentFinder doesn’t charge a monthly or per-lead fee to use its service.
Like many of its competitors, you'll only pay for the referral when you close a transaction with a MyAgentFinder customer. Overall, MyAgentFinder can help you increase your transaction volume or fill in gaps without having to spend money upfront on dead-end leads.
MyAgentFinder referral fees
MyAgentFinder’s referral fees depend on the value of the deal. If a referred customer ends up closing, the company collects:
- 35% of your gross commission on deals over $150,000
- 25% of your gross commission on deals below $150,000
Fees are due within 10 days of the close of escrow. If you don't pay on time, you also have to pay a late fee of 5% of the gross commission. If you handle multiple transactions with a MyAgentFinder customer, you'll have to pay the fee on all transactions within the first two years of receiving the referral.
MyAgentFinder requirements and support
Any agent can join MyAgentFinder as long as they have a valid real estate license and their broker’s permission. If you join, you shouldn't expect much support from MyAgentFinder, at least not right away.
You'll receive a welcome email detailing its referral process and fee structure, as well as access to an online account. You'll fill in details about your business online, including memberships, specializations, certifications, and coverage areas.
A few days later, you'll receive an agent onboarding email with a survey allowing you to set price and property type restrictions. Based on our research, MyAgentFinder won't contact you until you receive your first lead. If you accept, the company will check in regularly with you and the client throughout the process.
How does MyAgentFinder generate and qualify leads?
MyAgentFinder generates its leads by running pay-per-click ads on search engines like Bing and Google. The company primarily targets high-intent, location-specific searches — like "real estate agents in Illinois."
It also receives leads through its parent company Home & Money and through industry partnerships, like mortgage rate comparison sites and personal finance content creators.
When leads come in, MyAgentFinder's customer service team talks to every new lead before sending it to agents. They ask the customer questions to ensure they're qualified and interested in buying or selling a home.
Unfortunately, MyAgentFinder doesn't provide many details about how many leads you can expect from the company, but it does say that it prioritizes agents who respond quickly to new leads.
Frequently asked questions
How does MyAgentFinder make money?
MyAgentFinder makes money by taking a portion of the commission its partner agents earn on customers who found them via MyAgentFinder’s platform. This is called a "referral fee," and it's how every major agent matching service operates.
This referral fee business model works in your favor. It allows MyAgentFinder to not charge you for its service. And it incentivizes the company to match you with a great agent. MyAgentFinder doesn't get paid if you decide not to sign with one of its partner agents, so it’s in MyAgentFinder’s best interest to present you with quality agents who are a good fit for your needs.
Why do agents work with companies like MyAgentFinder?
Agents invest a lot of time, energy, and money into finding new clients. A service like MyAgentFinder helps make that process less expensive and time-consuming.
MyAgentFinder uses digital marketing to attract prospective customers, then passes them along to the agents. That’s work that agents would otherwise have to do themselves.
The agents get a steady stream of new business at zero up-front cost (they only pay a referral fee if a deal actually closes). And they just have to agree to share a percentage in exchange for that introduction.
Now, instead of spending time and money searching for new clients, the agent can focus more of their energy on the thing that actually makes them money: closing deals.
Methodology
We create a weighted score for each real estate brokerage based on five core criteria:
- Service quality (30% of final score)
- Customer experience (30% of final score)
- Agent screening (20% of final score)
- Coverage (10% of final score)
- Cost (10% of final score)
Service quality
Agent matching process: We evaluate how the company matches customers with agents, whether it uses an algorithm, human oversight, or both. We also request agent matches and evaluate whether the recommended agents are top agents and have recent transactions in our area.
Customer service: We consider whether the company's representatives are knowledgeable and helpful and how often they communicate with customers throughout the transaction.
Customer experience
Customer review analysis: We perform an in-depth analysis of all available customer reviews to determine trends. We also filter out spam reviews.
Ease of use: We consider how easy it is to find an agent in your area, and we look at customer reviews to determine whether customers have issues with the platform or tools the brokerage uses. We also test any dashboards or other tools ourselves.
Agent screening
Vetting requirements: We compare the company's vetting requirements to those of its competitors. We discover whether agents must have a certain amount of experience, number of recent transactions, or high customer ratings.
Coverage
Network size: We consider the size of the agent network to determine whether customers will have multiple options to choose from and whether customers in rural or small markets will be able to find local agents.
Cost
Pricing model: We consider whether the company offers any savings for sellers, like listing fee discounts, or savings for buyers, like cash back.
