MyAgentFinder is an agent matching service that connects users with real estate agents from brokerages like Century 21 and Keller Williams via text message. The service is free, and many users praise its convenience and fast response times.
The platform is a free and convenient way to quickly get in touch with local agents. Many customers report positive experiences with responsive, knowledgeable agents and a helpful concierge team.
One downside is that MyAgentFinder doesn’t offer built-in commission savings. To pay lower fees, consider a low-commission company that connects you with top agents who work for about half the typical commission rate. You can save thousands while still getting full-service support.
MyAgentFinder overview
💼 How it works: The company matches home buyers and sellers with local real estate agents via text
💵 Fees: Standard 2.5–3% of the home sale price per agent
⭐️ Customer rating: 4.8/5 across 849 reviews
📍 Locations: Nationwide
✅ Benefits: Fast service, responsive concierge support, many high-quality agents
⚠️ Downsides: No built-in commission savings, unclear agent vetting, text-only interface
Services
| Agent matching process | MyAgentFinder connects you with 1–3 agents. All communication is via text message. |
| Listing agent services | Full service |
| Buyer’s agent services | Full service |
| Customer service | Concierge team available 7 days/week via text |
MyAgentFinder’s service takes place entirely over text message, which is simple and hassle-free, though not quite as user-friendly as an online dashboard.
The company seems to make agent recommendations based on location, experience, and compatibility with your timeline and goals.
Here’s how it works:
- You enter basic information about your sale or purchase on MyAgentFinder’s website.
- Within minutes, you confirm your phone number and receive agent matches via text.
- Agents confirm availability and are introduced to you via text.
- You can schedule interviews, request additional matches, or walk away without obligation.
- Once you select an agent, they provide full-service support throughout the transaction.
One downside is that MyAgentFinder also doesn't send info to help you choose between agents. Other companies share performance stats, links to profile pages, short bios, specializations, and more, which save you time when narrowing down your options.
MyAgentFinder’s customer service seems responsive and helpful. Users who don’t connect with their initial agent matches can request more matches, and MyAgentFinder’s concierge team is available seven days a week to answer questions over text.
The customer service is generally better than that of competitors, who use entirely automated systems or are only available Monday through Friday. A lot of real estate transactions happen over the weekend (Sunday is the most popular day for open houses), so having concierges available at that time is a major plus.
Fees
| Agent matching service | Free |
| Listing agent fee | 2.5–3%* |
| Buyer’s agent fee | 2.5–3%* |
MyAgentFinder’s service is completely free. But the agents you get matched with aren't.
If you use MyAgentFinder to find an agent to sell your home, you’ll likely pay the traditional realtor commission fee at closing. Rates vary, but 2.5–3% of the final sale price per agent is typical.
Traditionally, sellers paid both the listing fee and the buyer’s agent fee. After the 2024 NAR lawsuit, though, sellers can no longer advertise a set buyer’s agent commission in the MLS. Now buyers sign an agreement outlining their agent’s fee before starting their search. Buyers can still negotiate for sellers to cover that fee as part of the offer, and while sellers aren’t required to pay it, many continue to do so.
Unlike some competitors, MyAgentFinder doesn’t pre-negotiate discounted rates on your behalf. You can try to negotiate on your own, but many agents won’t reduce their fees by more than 0.5–1%, if at all.
Want a guaranteed lower commission rate? Consider working with a company like Clever Real Estate. Clever pre-negotiates 1.5% listing fees with top agents from brokerages like Keller Williams and RE/MAX. You get the same full-service support — just at a lower rate. Get matched with the top low-commission agents near you.
Agents
| Vetting | Any licensed agent can join |
| # of agents | 40,000+ |
| Locations | Nationwide, but limited in rural regions |
Any real estate agent with an active license can join MyAgentFinder, which means quality control isn’t as strict as some competitors that only accept proven top performers.
Reviews suggest the network includes many high-quality agents, but also some weaker ones, so matches can be hit or miss. That said, MyAgentFinder’s system seems to favor agents who are more active and close more deals, which may improve your odds of being paired with someone experienced.
The company’s large agent pool means you'll likely have more options to choose from, which gives you a better chance of finding the right realtor. Availability is stronger in urban areas than in rural ones. If you don't get matched with agents in your market, you may want to try other agent matching services to ensure you work with someone who has local expertise.
As with any agent matching service, you should research and interview your matches before deciding who to hire. Look for strong local market knowledge, recent sales similar to yours, high customer ratings, and a clear plan for helping you achieve your goals.
MyAgentFinder reviews from customers
| ShopperApproved | 4.8/5 (1,089 reviews) |
MyAgentFinder reviews are mostly positive. The company has received many reviews in the past year, which is encouraging — it shows that the service is active, widely used, and generating good experiences for customers.
Many reviewers praise the ease of use, responsive agents, and helpful guidance throughout the buying or selling process. A few reviews note inconsistent local availability or communication issues.
A note on ShopperApproved: this platform collects reviews from verified customers, so people who signed up but didn’t work with an agent aren’t represented. While the reviews are legitimate, some negative experiences may not be included.
Here are some of the themes from customer reviews within the last year:
✅ Fast and easy matching
Many users praised how quickly they were connected with agents — often within hours — making the process feel seamless.
It was so easy to use! I contacted a recommended agent and was connected same day. Highly recommended.
I received a call from an agent within 15 minutes of requesting with Agent Finder. We signed with that agent and could not be happier.
The overall process was seamless and quick. We interviewed several agents within an hour of submitting our needs. We signed a listing agreement with our agent the same day. Thank you for your help with our listing needs.
✅ Knowledgeable, communicative agents
Many customers highlighted agents who went above and beyond with communication, local expertise, and personal support.
Thomas is excellent. ... Whether it was advising me pricing, recommending vendors for improvements or making sure we had contingency plans in place he was 2 steps ahead of the game. I am delighted to say that Thomas answered every question had immediately, went above and beyond to handle issues and communicated with me clearly and directly ending in a successful close.
My agent Tina Drum is excellent. She help me pick the best place for me. She definitely knows her stuff and what to look for.
Karen exceeded all expectations, making the process smooth and successful. From the initial meeting, the in-depth knowledge of the San Francisco condo market was evident, especially the neighborhood and market trends. Communication was consistently exceptional. Karen was responsive, promptly answering all questions and keeping me informed every step of the way.
✅ Excellent customer service
Beyond the agents themselves, several reviewers appreciated MyAgentFinder’s ongoing support and follow-up.
We were impressed with myagentfinder from the beginning of process. The myagentfinder customer service was exceptional. They maintained contact with us thru the entire process. Our agent Kelly Jackson was phenomenal. Highly recommend myagentfinder.
Once you are matched with an agent, My agent finder checks in on several occasions to make sure that everything is working out with your agent which shows they care you are getting the best experience.
⚠️ Some bad experiences with agents
Most of the negative reviews are about bad experiences with individual agents. Some reviewers felt their matched agents were disengaged or unprofessional.
My agent was rude, disrespectful, condescending and dishonest. She spoke to me like I was stupid, seem to be focused on her commission and bonus, purposely left me out of communications, tried to make decisions without my consent. To top it off, she felt it was appropriate to loundly crunch on Cheetos while the lawyer was talking at closing.
You need to vet agents better. My agent, Chasiti, has another job and was hardly available. She is a mortgage broker and very busy. It was very difficult to get feedback after a showing. She sent others, who knew nothing about my house, to do open houses. I had to beg for feedback after open houses. At closing ... , she added an admin fee of $695. This was never discussed with me in advance.
We felt this agent did not represent us. There questions we had that were left unanswered, there were many times this agent was unresponsive after several attempts to contact her.
⚠️ Inconsistent coverage
Coverage varies depending on location. Some users had great luck finding agents in the right market, while others struggled to get matches in their area.
I was very happy with the agent, and she did a great job. I did think it odd that you didn't find me any local agents from the community my house was listed in.
We wanted a local agent for a long distance house search. Heard positive things about MyAgentFinder, which found three agents who promptly reached out to us. After interviewing them on the phone, we chose Matt ... . Always available to answer questions about listings and local rules and practices.
Credibility: Is MyAgentFinder legit?
| Founding | 2012 |
| Track record | 315,000+ clients matched with agents |
| News | Limited to no coverage |
Yes, MyAgentFinder is legitimate. The company is a licensed real estate brokerage in South Carolina and has matched over 315,000 clients with agents since launching in 2012. It maintains a network of 40,000+ agents nationwide.
In October 2020, MyAgentFinder was rebranded as part of the Home & Money network. Its complementary services include a home valuation calculator, a mortgage lender matching tool, and an agent matching site for short-sale specialists.
MyAgentFinder alternatives
These companies are the top alternatives to MyAgentFinder. Like MyAgentFinder, they can connect you with local, full-service agents — but with the added advantage of lower commission rates and transparent vetting, which can help ensure you find a better fit.
Clever Real Estate has strict vetting standards, matches you with about three top local agents, and provides ongoing concierge support. It also stands out with a 5-star rating from 3,000+ reviews. Unlike MyAgentFinder, Clever pre-negotiates a 1.5% listing fee for sellers, and qualified buyers can get cash back at closing.
Ideal Agent focuses on pairing customers with agents in the top 1% of their markets. It offers lower listing fees than traditional realtors, though not as low as Clever. A drawback is that you’ll typically only be matched with one agent, while we recommend comparing at least two or three before deciding.
UpNest takes a competitive approach — agents submit proposals to win your business. This can sometimes lower commission costs, but savings aren’t guaranteed. The platform makes it easy to compare agents, and many are high quality. However, customer reviews suggest experiences with agents can be mixed.
Bottom line: Is MyAgentFinder right for you?
MyAgentFinder is a convenient, free way to get matched with local real estate agents. Its text-based platform and responsive concierge team make it simple and fast to find agents.
However, the service does not provide commission savings or robust agent vetting.
If you want to save on commission and work with a vetted top agent, consider an alternative like Clever Real Estate. This service has high standards for every agent who joins its network, and it offers a guaranteed 1.5% listing fee (half the typical rate).
- Answer 5 simple questions about your sale
- Get matched with 2–3 top local agents in minutes
- Compare options, choose the best fit, save up to 50% on fees
MyAgentFinder for realtors
MyAgentFinder can help you increase your transaction volume or fill in gaps without having to spend money upfront on dead-end leads.
MyAgentFinder referral fees
MyAgentFinder’s referral fees depend on the value of the deal. If a referred customer ends up closing, the company collects:
- 35% of your gross commission on deals over $150,000
- 25% of your gross commission on deals below $150,000
Fees are due within 10 days of the close of escrow. If you don't pay on time, you also have to pay a late fee of 5% of the gross commission. If you handle multiple transactions with a MyAgentFinder customer, you'll have to pay the fee on all transactions within the first two years of receiving the referral.
MyAgentFinder requirements and process
Any agent can join MyAgentFinder as long as they have a valid real estate license and their broker’s permission. If you join, you shouldn't expect much support from MyAgentFinder, at least not right away.
You'll receive a welcome email detailing its referral process and fee structure, as well as access to an online account. You'll fill in details about your business online, including memberships, specializations, certifications, and coverage areas.
A few days later, you'll receive an agent onboarding email with a survey allowing you to set price and property type restrictions. Based on our research, MyAgentFinder won't contact you until you receive your first lead. If you accept, the company will check in regularly with you and the client throughout the process.
How does MyAgentFinder generate and qualify leads?
MyAgentFinder generates its leads by running pay-per-click ads on search engines like Bing and Google. The company primarily targets high-intent, location-specific searches — like "real estate agents in Illinois."
It also receives leads through its parent company Home & Money and through industry partnerships, like mortgage rate comparison sites and personal finance content creators.
When leads come in, MyAgentFinder's customer service team talks to every new lead before sending it to agents. They ask the customer questions to ensure they're qualified and interested in buying or selling a home.
MyAgentFinder doesn't provide many details about how many leads you can expect from the company, but it does say that it prioritizes agents who respond quickly to new leads.
FAQ
How does MyAgentFinder make money?
MyAgentFinder makes money by taking a portion of the commission its partner agents earn on customers who found them via MyAgentFinder’s platform. This is called a "referral fee," and it's how every major agent matching service operates.
This referral fee business model works in your favor. It allows MyAgentFinder to not charge you for its service. And it incentivizes the company to match you with a great agent. MyAgentFinder doesn't get paid if you decide not to sign with one of its partner agents, so it’s in MyAgentFinder’s best interest to present you with quality agents who are a good fit for your needs.
Why do agents work with companies like MyAgentFinder?
Agents spend significant time and money finding new clients, and MyAgentFinder streamlines that process. The platform attracts prospective buyers and sellers through digital marketing and delivers them to agents, who pay no upfront costs and only share a referral fee when a deal closes. This lets agents focus on what really matters—closing deals—rather than chasing leads.
Related reading
Methodology
We evaluate each real estate brokerage based on five core criteria:
Service quality
Agent matching process: We evaluate how the company matches customers with agents, whether it uses an algorithm, human oversight, or both. We also request agent matches and evaluate whether the recommended agents are top agents and have recent transactions in our area.
Customer service: We consider whether the company's representatives are knowledgeable and helpful and how often they communicate with customers throughout the transaction.
Ease of use: We consider how easy it is to find an agent in your area, and we look at customer reviews to determine whether customers have issues with the platform or tools the brokerage uses. We also test any dashboards or other tools ourselves.
Fees
Pricing model: We consider whether the company offers any savings for sellers, like listing fee discounts, or savings for buyers, like cash back.
Agent quality
Vetting requirements: We compare the company's vetting requirements to those of its competitors. We discover whether agents must have a certain amount of experience, number of recent transactions, or high customer ratings.
Network size: We consider the size of the agent network to determine whether customers will have multiple options to choose from and whether customers in rural or small markets will be able to find local agents.
Customer reviews
Customer review analysis: We perform an in-depth analysis of all available customer reviews to determine trends. We also filter out spam reviews.
Credibility
Trust signals: We look at how long the company has been in business, the number of verified customer reviews it has, how willing the company was to answer questions about their business model when we contacted them, and how easy it is to find detailed information on its website — including the names and contact details of specific team members. We also look at customer reviews indicating whether the company acts with honesty and integrity in their business dealings.