Worth Clark Realty: How It Works and What You Get

By 

Jamie Ayers

Updated 

March 15th, 2019

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Worth Clark Realty is an online brokerage firm dedicated to providing sellers with a customized experience specifically tailored to their needs. We’ll break down some of their top promises and compare them with Clever’s offerings, so you can decide which selling service is best for your home.

When selling your home, it’s important to find a dedicated real estate agent to help oversee the selling process. An agent will help you juggle multiple priorities and create a marketing strategy to get your home seen by a maximum amount of potential buyers.

Recently, more and more homeowners have been turning to online brokerage sites to help sell their homes, out of convenience and claims to save money. While many of these platforms do offer lower rates, they’re not all the same.

Today, we’ll be looking at Worth Clark Realty and helping you understand how its services stack up against Clever’s.

Worth Clark Realty Review

Worth Clark Realty was founded in 2009 in St. Louis, Missouri. This online brokerage claims to provide homeowners with a unique selling experience that’s customized to their situation, expectations, and local market.

This firm believes that every marketing strategy should be as original as the home they are selling and their website claims they customize the listing and marketing techniques for every home they’re selling.

They also make quite a few guarantees, including a Happiness Guarantee, that allows homeowners to cancel their contract at any time, through written notice.

Other services they provide include:

  • Free Market Analysis
  • Customized Commissions
  • Extensive Marketing
  • For Sale By Owner (FSBO) Options

Let’s look at each claim in more detail.

Free Market Analysis

When you partner with Worth Clark Realty, you’ll receive a free market analysis for your home, which can help with listing, staging, and marketing strategy. At this time, you’ll also receive a customized commission rate or figure.

While this is a great tool, most online real estate platforms offer this same service. Clever provides sellers with a free pricing consultation, as well. During this consultation, an agent will visit your home and perform a CMA (comparative marketing analysis) for free. They’ll then provide a recommended listing price.

Overall: Great offering from Worth Clark Realty, but it’s not really anything that sets them apart from the pack since it’s pretty standard these days.

Customized Commissions

Once you receive your market analysis from Worth Clark Realty, you’ll receive a customized rate or figure detailing your commission fees. While it’s noble of this group to tailor every listing, since there’s no basis for comparison, it’s hard to know if you’re getting the best deal.

Clever, on the other hand, makes sure homeowners know up front what their commission fees will be. Homes under $350,000 will be charged a flat-fee listing commission of $3,000, while homes over $350,000 will be charged a flat rate of 1%.

Overall: A customized approach sounds great, but you may be paying more than you should for standard service.

Extensive Marketing

Worth Clark Realty claims to be dedicated to marketing your home through their Realtor network and on all the major buying websites. They also will create email campaigns, when needed, to attract more buyers. In addition, they claim to pursue every interested buyer.

Clever also markets your home aggressively, with the ultimate goal of providing the widest exposure. Clever will pursue all relevant leads to ensure your home sells as quickly as possible.

Overall: This service is exactly what’s expected of a real estate platform.

For Sale by Owner Options (FSBO)

The last claim Worth Clark Realty makes is marketing their For Sale By Owner Option, that allows homeowners to navigate the sales process without commission fees. While this is a great option for motivated sellers, due to their customized process, their listing fees or rates are not listed anywhere on the site.

Overall: This claim seems murky since it doesn’t say how Worth Clark Realty will help or how much it will cost the homeowner. Similar services can also be found with rates elsewhere.

Overall

Worth Clark Realty offers a good variety of services to sellers, though they’re pretty much what you would expect any realty company to provide. Their lack of transparency of rates can make it difficult for sellers to know if they’re getting a good deal and it’s not known if any of their agents are experienced or teamed up with some of the top real estate franchises.

Clever, on the other hand, makes sure you can see all fees up front, so you can make a qualified decision. Clever also works with top real estate brands like RE/MAX and Century 21 to provide you with top-notch service and expertise.

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