Long Realty is the largest real estate brokerage in southern Arizona, serving the Tucson, Phoenix, and Yuma metro areas. This year, the company is celebrating its 100th anniversary. The company is part of HomeServices of America, a Berkshire Hathaway affiliate.
With more than 1,400 agents — many multilingual — across 40-plus offices, you can expect to work with local experts.[1]
Long Realty offers traditional home-buying and selling services, along with additional services. For instance, if you’re selling, you can opt for an immediate cash sale or list your home with the cash offer as a backup. If you’re buying, you can take advantage of in-house title, mortgage, and insurance programs, as well as a rewards program.
However, you’ll likely pay the standard commission rate of 2.5–3%. On a $500,000 home sale, you'd owe your agent $15,000 at a 3% rate. Other companies can connect you with realtors who offer the same services for half that cost.
If you want to save money when you sell, Clever Real Estate can help. Clever's top local agents come from established brokerages and provide the same full-service support you’d expect from traditional realtors. The difference is that with a listing fee of just 1.5%, sellers save an average of $7,000. Find top-rated agents who can sell your home for half the traditional commission rate.
Long Realty overview
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How it works: An agent provides traditional full service to help you buy or sell a home
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Commission rate: Standard 2.5–3% of the home sale price per agent
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Customer rating: 4.6/5 across 1,307 reviews
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Locations: Southern Arizona (primarily Tucson, Phoenix, and Yuma)
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Benefits: Local market knowledge and experience, option for an immediate cash offer
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Downsides: No discount on agent fees, customer experience can vary by location
Services
| Listing agent services | Full service |
| Buyer's agent services | Full service |
Long Realty agents are traditional realtors who provide full-service support.
If you’re selling a home, you can expect a comprehensive range of services, usually including:
- A comparative market analysis (CMA) to help price your home
- Property listing on the multiple listing service (MLS) and major real estate websites
- Professional photography
- Home staging assistance
- Home showings and open houses
- Negotiating with potential buyers
- Assistance with closing paperwork
You can also take advantage of these additional services for sellers:
- QuickBuy Immediate Offer: If you’re in a hurry to move, Long Realty can help you sell to a cash buyer or iBuyer.
- QuickBuy Lock Guaranteed Sale: To maximize your profit, you can list your house on the market but keep the QuickBuy cash offer as a backup.
- QuickBuy Leaseback: If you need more time to find or move into your next home, you can lease your home back for a set period after selling it for cash.
- Move Ready by Curbio: With this partner service, you can renovate and stage your home before listing and pay at closing.
- Seller’s Edge: You can get upfront funds to prep and stage your home, make repairs, and better understand the cost of selling.
If you’re buying a home, Long Realty buyer's agents will typically provide the following services:
- Identifying properties that fit your needs and budget
- Scheduling and attending property showings
- Notifying you when new properties matching your criteria become available
- Assisting you with making a competitive offer
- Negotiating purchase agreements and contingencies
- Assisting with home inspections
- Coordinating with lenders, attorneys, and other real estate professionals
- Assisting with closing, including the title and paperwork
Long Realty offers additional services for buyers, too. These include:
- Prosperity Home Mortgage: This is a partner lender that works with Long buyers.
- Long Title Agency: You can use the brokerage’s in-house title agency to streamline the closing process.
- Long Mortgage Company: Similarly, using Long’s in-house lender may be able to speed up the transaction.
- Long Insurance Group: Get quotes for property and casualty insurance, as well as auto insurance.
- Long Advantage Program: Through Long’s rewards program, you can earn discounts from a variety of businesses.[2]
Make sure to compare Long Realty's additional services with those of other companies to ensure you get the best deal.
Commission rate
| Listing agent fee | 2.5–3% |
| Buyer's agent fee | 2.5–3% |
At a traditional brokerage like Long Realty, agents typically charge the standard commission rate of 2.5–3% of the final sale price. Nationally, the average listing fee is 2.82%, and the average buyer’s agent fee is 2.75%.
Sellers previously set the commission rate for buyer’s agents, advertised it in their MLS listings, and covered the fee at closing. But following a settlement with the National Association of Realtors (NAR), buyers now negotiate the commission directly with their agent and include it in their contract. Sellers are still covering the buyer’s agent commission, only now it's offered via a concession instead of upfront.
When working with a traditional agent, you’re technically always free to negotiate the realtor commission. However, in practice, getting a significant discount is challenging. Agents from traditional brokerages often have little leeway or incentive to lower their rates.
If you want to pay less while still getting full service, consider an alternative like Clever Real Estate. With Clever, you’ll still work with a top-rated local agent, but with a pre-negotiated listing fee of 1.5% instead of 3%. You’ll get the same comprehensive support, and keep thousands more in your pocket.
Agent quality
| Quality indicators |
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| # of agents | 1,400+ |
| Locations | Tucson, Phoenix, and Yuma metros |
Generally, Long Realty maintains a high standard of agent quality. Throughout its 100-year history, it has emphasized a strong company culture.
Long Realty is a homegrown brokerage, giving its agents extensive expertise. Ownership passed from the founder, Roy H. Long, to his son Barry, who then passed it on to his sons. Much of its early growth came from purchasing other local agencies and offering franchising.[3]
Today, the firm has more than 43 offices, including 24 independent affiliate realty and property management companies throughout Arizona.[1] Local expertise is important because it allows agents to accurately price homes, identify desirable neighborhoods, anticipate market trends, and negotiate effectively on your behalf.
Long Realty also invests in the professional development and success of its agents — even before agents are licensed. The company partners with the Hogan School of Real Estate to offer up to 30% off pre-licensing education.[4] It also offers coaching and mentorship programs, market insights, tech and marketing tools, and support staff.[5] This benefits you by ensuring agents are well-prepared, knowledgeable about the latest market conditions, and equipped to handle the buying or selling process efficiently.
Overall, customers are pleased with the Long Realty agents they work with. Reviews indicate that the realtors know the communities well and provide expert advice. They also cite agents’ communication, knowledge, and attention to detail.
To find a real estate agent, you can search by agent or office on Long Realty's website.
Before you sign with one of its realtors, interview a couple of others to ensure you find the right fit. Look beyond the firm’s reputation and consider agents’ local expertise and relevant experience. Also, check customer reviews to get a better idea of what it’s like to work with each realtor.
Long Realty reviews from customers
Long Realty reviews are primarily positive, with the company earning a 4.6 out of 5 across 1,307 reviews. Keep in mind that your experience may vary by agent and location.
Positive Long Realty reviews indicate that most clients are happy with their agents. They describe realtors as trustworthy and experienced in their local market. Communication and customer service are also praised, as are the extensive connections agents have with home industry pros who can help with repairs, prep work, and closing.
There are some negative reviews, though they focus on individual agents rather than the company itself. This is to be expected among a network of more than 1,400 realtors, which is why we recommend interviewing multiple agents to find your best fit.
✅ Dedicated and knowledgeable agents
Most positive Long Realty reviews highlight agents’ dedication and knowledge. Customers state that their realtor delivered white-glove services that made them confident about the transaction.
"So, L***** has been fantastic for us. She found us (a) great house at a great below-market price in the midst of the Pandemic. 5 years later, she got us a buyer at a great price in two weeks! We did everything she told us to do to get the house listed and sold. She is very knowledgeable, thorough, and professional in addition to being a super person."
"From the very beginning, A****** demonstrated exceptional professionalism and a genuine commitment to ensuring our home-buying experience was as smooth as possible. Not only did A****** have extensive knowledge of the local market, but he also took the time to listen to our needs and preferences. If it were not for his market knowledge, we wouldn’t have found the perfect house."
"T**** K****** provided an outstanding concierge-level experience from start to finish. She helped us find an extraordinary home within budget, guiding us through every step with expertise — from deep diligence and inspections to negotiations, repairs, and a stress-free closing. Her dedication, knowledge, and attention to detail made the entire process seamless."
✅ Excellent communication and guidance
Reviewers also say their agent communicated regularly and gave them expert guidance throughout the process.
"The Tanque Verde Trio with Long Realty provided an exceptional real estate experience. Their professionalism, local expertise, and dedication to clients made the process smooth and stress-free. They were always responsive, communicative, and went above and beyond to ensure everything went perfectly. Highly recommend the Tanque Verde Trio to anyone looking for a knowledgeable, reliable, and client-focused real estate team!"
"B****** was an awesome realtor for me as an out-of-state seller. He helped me set a price, advised me on the process, kept in regular communication and listened to my concerns. He knew the market, and when he said the house would take about 60 days to close from the listing date, he was exactly right. I would choose him for my realtor again without hesitation."
"L***** was a joy to work with as our realtor. As we were buying our home long distance & online, L***** was with us every step of the way. She kept in constant communication with us, guiding us through every step of the process. We could not have asked for a more caring & knowledgeable realtor."
✅ Expert community connections
Some satisfied customers were impressed with their agent’s network of home industry professionals. This made it easy to make necessary repairs and stage the property.
"This residential sale was my eighth real-estate transaction over the years. The Schaefer Team led by A****** is the most energetic realtor team I have ever experienced! Very professional and responsive. The online presence they created for the sale of our property was utterly fabulous! And they assisted with helping me find people I needed to prepare the property for sale and to move furniture after sale. 110% satisfied!"
"I am in the process of listing for sale my townhome in Tucson. I live out of state, and (V***) has handled all of the small but necessary details preparing to list my townhome. She has very skilled and responsive resources for plumbing, handyman, cleaning, etc. This is the third property I have sold in the past 9 years, and this has been, by far, my best experience."
⚠️ Inexperienced and unethical agents
We didn’t find many negative Long Realty reviews, but some point to unethical behavior by agents. Reviewers also found their realtors to be inexperienced.
"Do not do business with A******** D***** at Long Realty. She is a rookie realtor who does not know what she is doing. She is totally out of compliance with the code of ethics and MLS regulations. She makes huge mistakes, then harasses you to try to intimidate you to sign paperwork you did not agree to sign. She has zero verbal and written communication skills. She sends you offensive emails, then later claims that AI wrote them. She cannot close a sale or effectively negotiate with other realtors. Her lack of knowledge caused me to lose a sale. Her managers did nothing to combat this, including J**** F*******. Stay far away."
"J* H****, realtor with Long, did not comply with code of ethics. She did not disclose so much information relating to the property history, ie: flood of 2021, false information disclosed by the seller, false information regarding our property lines, making our home lose our privacy and safety, not knowing our house had a common area along the side of the house, allowing anyone (to walk) through it at any time. Bottom line…. We trusted her to help us make the right decisions but did not watch our back, and if I didn’t know any better, she was protecting the seller!!!!"
"We looked at a home in Green Valley listed by R***** L****** of Long Realty. We put in a full price offer; L****** countered, asking for us to pay closing fees, her commission, and for a home warranty. We agreed; she then countered, raising the sale price! We refused, feeling she was just trying to raise her commission. A few hours later, our agent got a text message saying they would take our last offer and deliver a contract the next morning. When the contract wasn't sent by noon, our agent reached out to L******. L****** responded, saying other agents were showing the house that day, and they wanted to wait for better offers! Needless to say, she is dishonest and unethical! We withdrew our offer and will keep looking. And we'll make sure that any home we make an offer on is NOT listed by her or Long Realty."
Credibility: Is Long Realty legit?
| Founding | 1926 by Roy H. Long |
| Track record |
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| News |
Long Realty is a legitimate real estate brokerage with a 100-year history of serving home buyers and sellers in southern Arizona. A recent Real Trends 500 Survey ranked the firm among the top 30 independent real estate companies nationwide, adding to its trustworthiness.[6] This is likely only a fraction of the company’s business, as Long Realty reported $5 billion in sales volume in 2005, the most recent available figure.[6]
As another example of Long Realty’s deep roots, the firm holds 22.9% of the overall market share and 38.2% of the luxury market share in Tucson, Arizona’s second-largest metro area.[7][8] Altogether, Long Realty is a credible brokerage with a strong reputation in its markets, which means you’re very likely to find a dependable and knowledgeable agent who knows your local area.
Bottom line: Is Long Realty right for you?
Long Realty could be right for you if you’re looking for a traditional, full-service agent in southern Arizona, particularly in the Tucson-Phoenix-Yuma area. Most customer reviews suggest you’ll receive quality services and work with an experienced, knowledgeable realtor.
While the brokerage has a good reputation, it’s large, and agent quality can vary. It's wise to compare several realtors before signing a contract to ensure you find the one that best meets your needs.
If you want to get full service and save on realtor fees, consider interviewing agents from a low-commission brokerage, too.
Companies like Clever Real Estate work with top agents from name-brand brokerages like Keller Williams and RE/MAX. These agents deliver traditional services for less — a 1.5% listing fee instead of the standard 3%. Sellers save an average of $7,000 without compromising on quality or expertise.
- Answer 5 simple questions about your sale
- Get matched with 2–3 top local agents in minutes
- Compare options, choose the best fit, save up to 50% on fees
