House Heroes is a cash buyer that buys and flips homes in South Florida. The company purchases hard-to-sell homes at a discounted price and then resells them for a profit.
A cash buyer like House Heroes could be an option if you have a home needs work or if you have difficult financial circumstances, like an impending foreclosure. You’ll get a quick cash offer without having to make repairs, but you’ll make less money on the sale than in a traditional transaction.
A recent survey of more than 750 investors found that house flippers typically pay only 60–80% of a property’s after-repair value (ARV) — its estimated resale value after improvements.[1]
If your home is in relatively good condition, or you're under no particular time constraints, selling your house with a real estate agent (preferably from a brokerage offering competitive commission rates) will likely bring the highest price.
If you're serious about getting a cash offer for your home, we recommend starting with a free offers marketplace like Clever Offers. With Clever, you get competing cash offer options worth up to 100% of your home value and can sell in as little as 7 days — all with no added fees or obligation to move forward. Submit a quick form to find your best offers.
House Heroes highlights
- House Heroes is a cash buyer company based in South Florida.
- The company makes quick cash offers on hard-to-sell homes.
- Call or go online to provide details about your home, and you’ll receive a no-obligation cash offer within 24 hours.
- There are no fees or commissions to pay.
- House Heroes can close in just 7–10 days.
- House Heroes has dozens of 5-star reviews on its site and has a 4.5/5 BBB customer rating.
Is House Heroes right for you?
Pros
- Get a cash offer in 24 hours
- Sell your home as-is
- No fees or commissions
Cons
- Offer will be below market value
- The company is small, buying 150–200 houses in 5 years
- Some larger companies can close faster
House Heroes buys various types of properties in any condition with no contingencies. It may be a good option for you if:
- You’re in financial trouble and facing a foreclosure
- You're selling an inherited home with lots of deferred maintenance
- You need fast cash to pay off debt or other expenses
- You own a rental property with problematic tenants
- You need to move quickly
- Your home is in poor condition
Like most companies that buy houses for cash, House Heroes will buy your home as is, charge no extra fees, and even cover your closing costs. However, you risk losing a lot of money when selling to a cash investor and House Heroes is no exception. The business researches your property value, looks at comps, and then subtracts renovation costs and desired profit to come up with your offer.
People who are selling to an investor are often doing so because they are in a difficult situation or need to move quickly. In this situations, House Heroes offers a distinct advantage over a traditional home sale: An all-cash offer with no contingencies and the ability to close on your own timeline. They'll also purchase your house as-is, do all of the repairs, and cover the closing costs.
However, for those not in a hurry to sell, working with a realtor will almost always net you more money. For example, research from Maker Real Estate found that, on average, homes sold through the MLS netted sellers $49,000–104,000 more than those sold to an investor — even when listed as is. That's after accounting for realtor fees, which average 5–6% of the home sale price.
House Heroes vs. alternatives
There are dozens of local cash buyers in the South Florida area. Most provide free, no-obligation offers, so it’s worth shopping around for the best price.
You can also get quotes from an iBuyer, such as Offerpad or Opendoor. These companies tend to pay closer to the full market value, but more charge service fees of at least 5% of the final sale price.
A free offers marketplace like Clever Offers makes quick work of gathering multiple offers from legitimate cash buyers, which could get you a more competitive price for your home.
Here are some top alternatives to House Heroes.
Customer Rating
Service Fee
Time to Close
Why We chose it
Pros and cons
Specifics
Clever Offers helps you find and compare offers from leading cash buyers in your area — all with a proven track record of ethical dealings with home sellers.
Because Clever's network includes local/national investors, iBuyers, and agents with experience listing homes as is, you get a range of offers to choose from — including alternative deal types that deliver a higher payout over time.
The 5-star rated company gets top marks for helping you make an informed decision without pressuring you to move forward. See our full Clever Offers review.
Customer Rating
Service Fee
Time to Close
Why we chose it
Pros and cons
Specifics
Opendoor is for home sellers who want to skip the hassles of a traditional home sale — without sacrificing too much on price.
You can get an initial offer within 24–48 hours, choose your closing date, and skip repairs and showings. The company also pays much closer to market value than traditional house flippers.
Opendoor does charge a 5% service fee, and some customers complain that final offers are lower than initial estimates. See our full Opendoor review.
Customer Rating
Service Fee
Time to Close
Why we chose it
Pros and cons
Specifics
We Buy Houses is a solid choice if you need to sell fast or have a home that’s difficult to sell. You don’t need to worry about repairs and can close extremely quickly, sometimes in just a week.
The company has been around since 1997, carefully vets its investors' reputations, and is available in most of the U.S.
Franchise owners have a high degree of independence when it comes to the types of offers they can make. While the customer experience may vary between locations, most offices maintain above-average ratings. See our full We Buy Houses review.
Customer Rating
Service Fee
Time to Close
Why we chose it
Pros and cons
Specifics
We Buy Ugly Houses / HomeVestors will purchase homes that most other buyers won't. The company makes near-instant offers and it buys homes as-is, so you don’t need to worry about repairs or cleaning.
As a franchise company, service quality can vary between locations. Most locations maintain positive customer ratings, but the company recently received bad press for the questionable sales tactics employed by some of its licensees.
The company's broad availability makes it a viable choice for home sellers with limited options, but we strongly suggest comparing at least 2–3 other offers before entering into a contract. See our full We Buy Ugly Houses review.
» MORE: Looking for more cash buyers near you? Check out the best companies that buy houses for cash to see our comprehensive guides for all 50 states.
House Heroes customer reviews and complaints
| Source | Average Rating | Review Count |
|---|---|---|
| BBB | 4.5 | 8 |
| Weighted Average: | 4.5 | 8 |
House Heroes reviews are scarce — the company has a 44.50/5 rating from 8 reviews with the Better Business Bureau (BBB) and Google. It also lists several positive reviews and testimonials on its website.[2]
Satisfied customers praised the quick and easy sales process. They spoke highly of the business’s owners and staff, often calling out co-founder and president Lucas Machado by name. We only found one negative review.
Positive themes from House Heroes reviews
✅ Friendly and professional team
Multiple reviewers said the House Heroes team was kind, dedicated, and knowledgeable.
House Heroes is a great company to do business with. From the first contact to the last step in closing, everyone on their team is friendly, professional, and knowledgeable. Highly recommended!!
— N.L. C., Jan. 2024, BBB
Lucas is the best. Really. He is knowledgeable and genuine. I wanted my condo taken off my hands, and he did it! He is intelligent, professional, and, mostly, approachable. You can easily talk to him about anything, and (he) makes things at ease. Isn’t that what we all want and need, to feel secure with our business transactions? Do not hesitate to contact him to be a part of your solution and security. Lucas is reliable. Thank you!
— Rhodelynn R., Dec. 2022, BBB
✅ Responsive and informative
House Heroes reviews also said staff members were quick to answer questions and help them understand the sales process.
I worked with Lucas and his team to sell my land. Lucas was able to find a buyer very quickly at the price I was asking. Overall, everything went smooth. Also, Lucas and his team quickly responded to all of my questions and resolved my concerns with straightforward solutions. I highly recommend House Heroes, and working with Lucas and his team was a pleasure.
— John G., Dec. 2023, Google (via House Heroes website)
My experience was wonderful, very convenient, very efficient. Lucas did a wonderful job. Walking me through step-by-step, answer any questions, very informative. I would recommend the service with anyone. The process was quick, easy, and profitable. Interested in selling homes or land, please utilize this service.
— John O., July 2023, Google (via House Heroes website)
House Heroes complaints
❌ Company cancelled contract
The one negative review we found said that House Heroes cancelled their contract. In a response, the company expressed its disappointment and clarified that it agreed with the seller to have 15 days to decide whether to move forward.
Sellers beware. Stay away from this company. Lucas cancelled our signed contract 7 days into it.
— Sharon G., May 2023, BBB
In-depth House Heroes review
Service quality: What's it like selling to House Heroes?
🔑 Key points
- Call House Heroes or complete its online form
- Get a free, no-obligation offer in 24 hours
- Close within 7–10 days
House Heroes promises an easy three-step process, which aligns with what satisfied customers experienced. Several people left Facebook reviews[3] describing the sales process as “seamless,” “smooth,” and “painless.”
Customers also appreciate the company’s personalized service. House Heroes is smaller than many other cash buyers, so you get one-on-one attention and guidance. Its small size also means that House Heroes can be more flexible with closing dates if sellers need more time to move out.
Offer quality: What House Heroes pays
🔑 Key points
- Free offer with no obligation or contingencies
- Offers will reflect House Heroes' renovation costs and desired profit
- No additional fees or commissions
A cash buyer or investor typically pays around 70% of a home’s after-repair value (ARV). This is a good guideline, as House Heroes doesn’t aim for a specific percentage. To calculate its offer, House Heroes gets details about the property’s condition, researches local comps, and subtracts its total renovation costs.
Say your home's ARV is $450,000, and repairs will cost $30,000. House Heroes might offer you $285,000. However, multiple customers said they received a fair and reasonable offer given their home's condition.
While the offer will likely be well below market value, you’ll save on realtor fees, closing costs, and other selling expenses, which recent home sellers suggest could add up to nearly $55,000.
Credibility: Is House Heroes legit?
🔑 Key points:
- The company was founded in 2015
- House Heroes is a BBB Accredited Business
- The owners have been featured in major publications
House Heroes was founded by Lucas Machado and Earl White, who had been friends since high school. They bought their first rental property in 2013 and slowly began to grow their company in 2015. In that time, they’ve purchased fewer than 200 homes.
The company is a BBB Accredited Business and has an A+ rating. Although reviews are scarce, they’re primarily positive. Customers love the personal service that House Heroes provides. Its website features several video testimonials from satisfied sellers.[2]
House Heroes’ owners have been cited as experts in numerous national publications, including Forbes and Time Magazine.
How does House Heroes work?
Selling with House Heroes
Selling with House Heroes involves three steps:
- Call House Heroes or complete a short online form. Company reps will gather details about your property.
- Within 24 hours, you’ll receive a free, no-obligation offer for your home as-is.
- Choose your closing date and receive your money.
If your home is in good condition, House Heroes will keep it as a rental property or sell it on the open market. If your house needs repairs, the company will fix it and flip it.
What types of homes are eligible for House Heroes?
House Heroes buys homes in any condition. It will purchase single- and multi-family houses, vacant land, and condos.
Buying from House Heroes
Buying a home from House Heroes is a traditional transaction. The company will list the property on the multiple listing service (MLS), and interested buyers can schedule showings through their real estate agents.
House Heroes locations
House Heroes is headquartered in Sunny Isles Beach, Florida. It buys homes in Southeast Florida communities, including:
- Delray Beach
- Fort Lauderdale
- Hialeah
- Hollywood
- Miami
- Pembroke Pines
- Tamarac
- Titusville
- West Palm Beach
Frequently asked questions
Is House Heroes legit?
Yes, House Heroes is a legitimate company that pays cash for homes in any condition. The company has been in business since 2015 and has purchased 150–200 properties in Southeast Florida.
Where does House Heroes buy houses?
House Heroes buys homes for cash in Southeast Florida, including Fort Lauderdale, Miami, Hollywood, and West Palm Beach.
What kinds of houses does House Heroes buy?
House Heroes will buy any type of property, including single- and multi-family homes, vacant land, and condos. The company will purchase homes in any condition.
Methodology
We evaluate each company that buys houses for cash based on four core criteria:
- Customer reviews
- Service quality
- Offer quality
- Fees and other costs
- Credibility
Service quality
Customer experience. We rely on secret shopping and fact-checking interviews with company representatives to look for indicators that the company is professional, communicative, customer-focused, and ethical in its dealings with customers. We verify this information against customer reviews and interviews with past customers or professionals (realtors, former employees) who have had direct experience working with the brand.
Offer quality
Price. While nearly all cash buyers pay less than market value for homes, we look at how competitive the company's offers are compared to similar companies.
Purchase criteria. We also look at the company's purchase criteria to see how flexible and accommodating they are in making offers. Companies that offer a fair price for homes that other buyers won't purchase can still earn our endorsement for offer quality.
Customer experience
Review analysis. We perform an in-depth analysis of all the available customer reviews to determine trends. We break down the reviews by theme and sentiment, and filter out spam reviews to determine our rating.
Company responsiveness. Negative reviews are part of doing business; however, we take note of whether a company is actively involved in resolving customer complaints.
Credibility
Trust signals. We look at how long the company has been in business, the number of verified customer reviews it has, how willing the company was to answer questions about their business model when we contacted them, and how easy it is to find detailed information on their website — including the names and contact details of specific team members. We also look at customer reviews indicating whether the company acts with honesty and integrity in their business dealings.
